Paper
h.mbay
final_acol_fall_2015.pptxFinal portfolio submission containing individual report
Complete brief about specific segment of the market to a specific brand
SWOT analysis
competitors complete comprehensive case
Promotion plan to reach the target segment
Marketing strategy ( Marketing communication)
How the consumer reach in terms of( How the consumer see the world and themselves):
Perception
The consumer self
Motivation, values and lifestyle
How the consumer can decide ( Consumer as decision –maker
Learning
Attitude
Individual decision making
The consumer social group
Group influence and opinion leadership
Buying Performa
Recommendation for the brand ( how it can used all of this information about its costumers to improve the product advertisement)
Example
Introduction
Company review and Market Analysis
AllStats is a data analysis and statistical consulting firm, providing many services to manage, analyse and interpret large volumes of data for their clients. Currently AllStats follow the principle that; ―the function of statistics is to solve real problems. Whilst this is a strong strategy to develop, it is suggested in today‘s market, smaller size firms can create a stronger position with an in-depth knowledge in a specific industry (Ten Step Inc. and C&K Management Ltd, 2004). This is particularly important for external consultancies, who are usually hired as they can provide objective views; higher levels of expertise; with more up-to-date knowledge and experience in a particular field
Recommendation ( Just an example)
Website Layout
Direct e-mail campaign
‘Talk to Your Target Audience’ campaign is recommended to AllStats to come to these workshops and talk to people in the industry in order to exchange the contacts details, to talk about AllStats and the services which the company is providing.
Recommendation ( Just an example)
Using Blogs
The main advantages of using blogs for AllStats:
1. Develop the company position and reputation as an expert in the field, because the blogs will help demonstrate the staff expertise and experience.
2. Differentiating advantage: blogs can give AllStats chance to show how different they are from their competitors.
Own online community
