VAl Survey sementation Sutdy

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mkt571r8_segementation_techniques_grading_guide_week2.doc

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Segmentation Techniques Grading Guide

MKT/571 Version 8

Individual Assignment: Segmentation Techniques

Purpose of Assignment

You have the opportunity to experience, analyze, and describe segmentation techniques in the Week 1 assignment. Segmentation is an important part of the marketing process, and by using tools that allow you to apply those techniques to yourself as a consumer, you can see how they apply within the scope of buying behaviors.

Resources Required

VALS Survey

Nielsen PRIZM

Grading Guide

*Content*	Met	Partially Met	Not Met	Comments:
The paper includes a summary of your results from the VALS survey and the PRIZM segmentation.
The paper includes a summary of what you learned about the different segmentation methodologies.
The paper includes a comparison of your results showing consumer buying behavior with what you know about organizational buying behaviors. The paper also addresses the question of how consumer and organizational behaviors differ.
The paper includes an examination of the dimensions of the consumer segments as well as organizational segments.
The marketing plan discussion is 1,400 words in length.
		*Total Available*	*Total Earned*
		7	#/7
*Writing Guidelines*	Met	Partially Met	Not Met	Comments:
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
		*Total Available*	*Total Earned*
		3	#/3
Assignment Total	#	10	#/10
Additional comments: