Your response should be four (4) pages in length; refer to the "Assignment Format" page for specific format requirements.
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bz480bassignment4.docxAssignment 04
BZ480 International Management
Directions: Be sure to make an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar. Sources must be cited in APA format. Your response should be four (4) pages in length; refer to the "Assignment Format" page for specific format requirements.
Describe the strategies of globalization and regionalization and explain when each strategy can be used effectively. Give examples of successful companies that have followed each strategy.
Grading Rubric
Please refer to the rubric on the next page for the grading criteria for this assignment.
CATEGORYExemplarySatisfactoryUnsatisfactoryUnacceptable
30 points25 points20 points15 points
The student provides a clear
description of globalization
AND regionalization
strategies AND describes at
least three (3) areas in which
a company must concentrate
for successful market
integration.
The student provides a
mostly clear description of
globalization AND
regionalization strategies
AND describes at least three
(3) areas in which a company
must concentrate for
successful market
integration.
The student provides a
somewhat clear description
of globalization AND
regionalization strategies
AND/OR describes at least
two or three (2 or 3) areas
in which a company must
concentrate for successful
market integration.
The student provides an
unclear description of
globalization and
regionalization strategies
AND/OR describes at least
two (2) areas in which a
company must concentrate
for successful market
integration.
25 points20 points15 points10 points
The student provides at least
three (3) companies that
employ a globalization
strategy AND provides at
least three (3) clear, specific
descriptive examples
demonstrating how this
strategy was integrated, one
(1) for each company.
The student provides at
least three (3) companies
that employ a globalization
strategy AND provides at
least three (3) mostly clear,
specific descriptive
examples demonstrating
how this strategy was
integrated, one (1) for each
company.
The student provides at
least three (3) companies
that employ a globalization
strategy AND provides at
least two (2) mostly clear,
specific descriptive
examples demonstrating
how this strategy was
integrated, one (1) for each
company.
The student provides at
least three (3) companies
that employ a globalization
strategy AND provides at
least two (2) somewhat
clear, specific descriptive
examples demonstrating
how this strategy was
integrated, one (1) for
each company.
25 points20 points15 points10 points
The student provides at least
three (3) companies that
employ a regionalization
strategy AND provides at
least three (3) clear, specific
descriptive examples
demonstrating how this
strategy was integrated, one
(1) for each company.
The student provides at
least three (3) companies
that employ a
regionalization strategy AND
provides at least three (3)
mostly clear, specific
descriptive examples
demonstrating how this
strategy was integrated, one
(1) for each company.
The student provides at
least three (3) companies
that employ a
regionalization strategy
AND provides at least two
(2) clear, specific
descriptive examples
demonstrating how this
strategy was integrated,
one (1) for each company.
The student provides at
least three (3) companies
that employ a
regionalization strategy
AND provides at least two
(2) mostly clear, specific
descriptive examples
demonstrating how this
strategy was integrated,
one (1) for each company.
10 points 8 points 5 points 2 points
Student does not make any
errors in grammar or spelling,
especially those that distract
the reader from the content.
Student makes 1-2 errors in
grammar or spelling that
distract the reader from the
content.
Student makes 3-4 errors in
grammar or spelling that
distract the reader from the
content.
Student makes more than
4 errors in grammar or
spelling that distract the
reader from the content.
10 points 8 points 5 points 2 points
The paper is written in
proper APA and
organizational format. All
sources used for quotes and
facts are credible and cited
correctly. Excellent
organization, including a
variety of thoughtful
transitions.
The paper is written in
proper format with only 1-2
errors. All sources used for
quotes and facts are
credible, and most are cited
correctly. Adequate
organization includes a
variety of appropriate
transitions.
The paper is written in
proper format with only 3-5
errors. Most sources used
for quotes and facts are
credible and cited correctly.
Essay is poorly organized,
but may include a few
effective transitions.
The paper is not written in
proper format. Many
sources used for quotes
and facts are less than
credible (suspect) and/or
are not cited correctly.
Essay is disorganized and
does not include effective
transitions.
Format - APA
Format, Citations,
Organization,
Transitions
(10 Points)
Globalization and
globalization
strategies
(30 Points)
Mechanics
(10 Points)
Examples of
strategies of
globalization
(25 Points)
Examples of
strategies of
regionalization
(25 Points)
