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· Your thoughts?

Jason DeMers in Forbes writes "to some entrepreneurs, social media marketing is 'next big thing', a temporary yet powerful fad that must be taken advantage of while it's still in the spotlight" (DeMers, J. 2014, August 11). According to DeMers statistics prove the value of social media. He states that 92% of+++++++++ marketers said business increased because of the marketing done on social media. However, he also stated that businesses are not committed to one media site. He gives ten benefits to social media marketing. They are: Increased brand recognition- all advertisement is good Improved brand loyalty- those who follow brands via social media are more loyal More opportunities to convert- increased customer interaction Higher conversion rates- humanization element Higher brand authority- customers post about brand Increased inbound traffic--more leads, more conversions Decreased marketing costs- can spend what you like Better search engine rankings- social media makes brand legitimate Richer customer experiences- great interaction Improved customer insights- can gain information about customers for analytics (DeMers, J. 2014, August, 11). On the other hand R.Abrons writing for Demand Media gives some drawbacks although he does not totally disapprove. He states social media is: Time insensitive- company needs a service to monitor and respond where necessary. Intrusive- some detractors claim social network marketing intrudes on their privacy Lack of feedback control- negative responses have to be dealt with quickly Local business/distant fans- can be a problem without local advertising Mainly attracts current brand users- need ways to get new customers (Abrons, R. n d )