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tmenzsa_targetmarketaudience_04242016.docx

Running head: TARGET AUDIENCE PROFILE 1

TARGET AUDIENCE PROFILE 2

Target Audience Profile

Antone Menzsa

Rasmussen

Author Note

This writing is being submitted for Jocelyn Williamsonon 4/25/2016 for B475/MAR4806 Section 01 Marketing Capstone - Online Plus - 2016 Spring Quarter

Target Audience Profile

My services are more inclined towards offering services to specific target markets. At the same time, various segments are also put into consideration. Majority of consumers of the purification and water filtration services are individual, households and organizations (Barnett, 2011). Both small sized, mid-sized an already established entities are considered to be highly relevant. I find the need to incorporate different markets in the profile, considering the importance of gaining a wider market share.

The major goal is to give home owners and industries something to be proud of. There is a need to build a good relationship with the audiences and more so, ensure that they find value for their financial resources advanced towards the entity. Serious shortages are going to be drastically reduced as well. In terms of demographics, the wide market base is entirely my focus. Technological advancements taking place in the contemporary business world is of benefit to the venture as well (Barnett, 2011). Technology helps improve the services offered and by far, promotes accuracy in service delivery.

My primary target market is characterized by changing consumer tastes and preferences, high demand and the need to identify themselves with a unique brand. This calls for the need to enhance innovation and consistent differentiation among services offered. Differentiation to be precise, will help enhance consumer loyalty. Being the persevering and ambitious personality that I am, having to do anything to please consumers will not be a problem in any way. Profitability in the long run, as the goal of the business, has to be significantly achieved. In the long run, maintaining a competitive edge is my ambition and this can only be realized by capturing large target markets within the industry.

References

Barnet, B. (2011). Five Steps to Assess Your Strengths. Retrieved from: http://blogs.hbr.org/cs/2011/11/five_steps_to_assess_your_strengths.html

Barnet, B. (2011). Build Your Personal Value Proposition. Retrieved from: http://blogs.hbr.org/cs/2011/11/a_value_proposition_for_your_c.html