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Vape Shop Target Market

Naturally, the target market of this vape shop is mirrored off of a large scale tobacco company. The market is unique, in that it is created by the vast and expanding demographic of tobacco cigarette market, of which its users inevitably look for an alternative to smoking tobacco cigarettes. The tobacco cigarette market is a $600 billion dollar a year industry, with over 1.2 billion smokers worldwide and over 6 trillion cigarettes sold. Despite strong anti-smoking campaigns, this is an increase from 2002 where there were only 1.1 billion smokers smoking 5.5 trillion cigarettes. Over the next ten years, the industry for tobacco cigarettes is expected to increase to over 1.7 billion smokers worldwide, creating a $900 billion market. Phillip Morris alone sold over 235 billion cigarettes for a profit of $3.3 billion in 2009. The target markets are as follows.

The Millennials, who are in their twenties to very early thirties, have been and will be dissected for generations to come. More numerous than the Boomers, 80M vs. 72M, they/you have a lot of talent, skill, initiative, great adaptability and show a strong desire for Social Responsibility and Cause Marketing.

Great technical and social media skills come easily but do not always transmit into the business world. Because you’re all over Twitter and Instagram does not mean you understand how to apply that outside your personal life. And when you do focus on business it must be with some thought and strategy and you don’t want your drunken bachelor party pictures up there on your company site.

The Gen X folks are in mid race right now, between young thirties and about fifty. They may be married, even divorced by now, probably have kids and depending upon when they started, the kids could be out of the house already. They are also facing realities of aging and may see less hair, more fat, more wrinkles, more pain and soreness, diminishing eyesight and lesser manual dexterity skills and all that comes with the aging process. If you are young and laughing, just wait; your time will come.

The Boomers are fifty plus to late sixties. Imagine former (or still) hippies, thinking they will stay young and live forever but are continuously getting shocked by reading obituaries of those the same age or even younger. In general to summarize our target market, every type of person that is a slave to the tobacco industry is who we want from 18 years of age to 100 years of age. We are offering a healthier alternative to smoking in which the turn around from smoking to vaping is steadily causing uproar with tobacco companies.

Market Trends Initially, the primary distribution channel for the electronic cigarette market is the Internet and direct to consumer marketing. As the product is now gaining mainstream awareness, more smokers are trying and accepting e-cigarettes as an alternative to their tobacco cigarettes. Electronic cigarettes are now found at more and more convenience stores and independent retail outlets. Mass retail is aware of this, and adoption of the product is underway. However, the more that these items become mass produced the quality of each item will diminish and will likely make it harder to find reputable companies that back their product. In addition, in the year 2016, there will likely be new laws regulating and or making it illegal to use vaping products in specific public areas. In my opinion this is the tobacco companies feeling the pressure of a new and formidable opponent slowly taking its consumer base.

Competitors

Naturally, competitors are part of every business and can make or break your business if you let them. Flawless has two major competitors within its neighboring communities. Two major competitors thatlawless has is Corner vapory and local tobacco shops.

Local tobacco shops present an issue for us because of their already established presence within the smoke industry, their client retention as well as their ability to sell cigarettes and vape products. In addition to the above mentioned items, tobacco shops have the luxury of pushing vape products to customers that Flawless would essentially never see. However, the customers that they are trying to market two usually have little to no interest in the first place as they did not go to a tobacco shop to purchase a vape product but rather the real deal, the cowboy killers.

Local tobacco shop within the neighboring communities do not have an actual website, These tobacco shops have setup yelp accounts which allows customer to give feedback or complaints in regards to service within one of the local shops. These yelp accounts are more or less considered to be like web 1.0 the user interaction is much less than what their client base is used to. They have no social media platforms and no way to interact with customers outside of their store

Corner Vapory is another locally owned vape shop that has a strong following from the younger crowds in between the ages of 18-24. Corner vapory specializes in vape pen repairs and accessories. However because of their young following of customers, the individuals they have working for them are within the same age range and lack the skill set and knowledge base in order to keep a worthy and loyal consumer base.

Flawless vape has a competitive advantage in a few different areas in which will ensure the success of the company. We never underestimate upfront cost and overhead. Because majority of our clients use our website to place orders for all of their vape product needs and pick it up on specific days or we deliver it directly to their home. This keeps our inventory down and allows more space in the store. Knowing our target market also allows us to stay on top. Not only are we in tune with our clients via social media platforms, online contest and vape competitions held at our store. We pay attention to the tobacco industry and what people pay for cigarettes. Although we as e-smokers certainly hope that e-cigarettes can help to reduce the harm caused by tobacco, it’s the price that ultimately makes the sale. You’ll need to make sure that your product lineup can compete head-on with the packs of cigarettes that your potential customers are currently buying. Most vape shops stick with a couple manufacturers for vape pens, mods and juices whereas we try and keep a wide variety to ensure we can keep our clients happy with a plethora of options to choose from.