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RUNNING HEADER; VAPE SHOP` 1

VAPE SHOP 2

Vape Shop

The business that i have chosen is my company called Flawless. Flawless Vape Shop is a premiere electronic vape company. Vaping has become very big amongst the youth of our nations smokers. Vaping does contain nicotine and is a substitute for cigarettes. Flawless Vapes provides a healthier alternative to the everyday smokers with an array of E-Liquid or juice with different flavors to soothe and customize your personal pallet. Flawless specializes in Mod Vape Pens, E-Liquids, accessories for Mods including drip tanks, Atomizers, Juices (E-Liquid) VV devices and different types of aerators to increase air flow and reduce, Batteries to power the Mods and of course an in-house repair shop. Flawless Vape International is a website that offers its services to Japan and allows the legal sale of nicotine.

Flawless Vape international is on the verge of breaking into Japans international market for vape supplies. The biggest issue this country has is the lack of pharmaceutical nicotine. Most people in Japan enjoy vaping however; there is a lack of vape supplies which cause locals to go back to smoking normal cigarettes. Japan has a law restricting the resale of nicotine induced juices is not permitted. However, citizens are able to import E-Liquids containing nicotine but are regulated to 120ml monthly for personal consumption. In general, smoking is among all age ranges within Japan so naturally our demographics will include 18 years of age and above. The reason for this is within each age range there is always someone that wants to become healthier and find an alternative to cigarettes.

Flawless vape shop is an American branded company and has recently launched their international website in which we have made our products here in America available to the Japanese culture. Because tobacco is a huge cash crop the resale of pharmaceutical nicotine takes smokers and revenue away from the tobacco industry. With the Japanese culture always looking for innovative ways to continue to remain healthy, establishing strategic partnerships with local shops and manufactures will help get our E-juices in the hands of Japans smokers that prefer to vape but are unable to purchase E-Liquid.

Marketing Strategies

Below I have listed three specific ways that Flawless Vape Shop will utilize within their marketing campaigns online. The first way is, Getting endorsed by a celebrity. This can be either someone that is in the movies or someone that is infamously known within the vape community. Many business owners dream of having their product or service endorsed by a global celebrity. But because we are a local Vape shop it is much more feasible to have a member of the vape community. This is because the younger generation watches and follows these individuals just like they do pro skate boarders or football players. Whatever this person has is always what their followers will want as well. Having this celebrity endorse our product via all social media platforms and competing in vape competitions for biggest clouds competition and best vape tricks using our brand will undoubtedly bring some new clientele.

The second online strategy that we will use is creating a LinkedIn group. Not only is a LinkedIn group free to create, it can enable you to offer your professional network but this will also drive potential clients and much more traffic to our website. This will take time and effort to get one going, but the goal will be to provide our customers with a healthier alternative of smoking than normal tobacco products and start discussions on topics that can benefit our community. This platform will also be used as a place for our customers to network with other professionals online.

Lastly creating videos for YouTube With more than 800 million unique visitors a month, YouTube can be a powerful platform for marketing a business online. To do so, go beyond simply posting random videos of your product or sharing your thoughts. that show our store location and features the most popular vape products on the market will be displayed. In addition, footage from vape competitions and our product line from the shop will be displayed. In addition, the videos that we put out will encompass the following elements

· A keyword-researched headline

· A clear editorial message (don't try to accomplish too much in one video)

· A call to action (tell the viewer to do something, such as subscribing to your channel)\

The reason for choosing these specific techniques is due to the age of or majority clientele. Because the modern day consumer is so heavily active with social media platforms it is a must to display your business within those social media sites where people can like, share and talk about the products they know and love. Celebrities have been used for years to push products and it seems to work very well so we have implemented this as an online commercial on you tube. LinkedIn gives our clients and potential clients a network of professionals and drives traffic to our site. Creating a well branded business takes time but these are the steps listed above that will help the success of our business.

Vape Shop Target Market

Naturally, the target market of this vape shop is mirrored off of a large scale tobacco company. The market is unique, in that it is created by the vast and expanding demographic of tobacco cigarette market, of which its users inevitably look for an alternative to smoking tobacco cigarettes. The tobacco cigarette market is a $600 billion dollar a year industry, with over 1.2 billion smokers worldwide and over 6 trillion cigarettes sold. Despite strong anti-smoking campaigns, this is an increase from 2002 where there were only 1.1 billion smokers smoking 5.5 trillion cigarettes. Over the next ten years, the industry for tobacco cigarettes is expected to increase to over 1.7 billion smokers worldwide, creating a $900 billion market. Phillip Morris alone sold over 235 billion cigarettes for a profit of $3.3 billion in 2009. The target markets are as follows.

The Millennials, who are in their twenties to very early thirties, have been and will be dissected for generations to come. More numerous than the Boomers, 80M vs. 72M, they/you have a lot of talent, skill, initiative, great adaptability and show a strong desire for Social Responsibility and Cause Marketing.

Great technical and social media skills come easily but do not always transmit into the business world. Because you’re all over Twitter and Instagram does not mean you understand how to apply that outside your personal life. And when you do focus on business it must be with some thought and strategy and you don’t want your drunken bachelor party pictures up there on your company site.

The Gen X folks are in mid race right now, between young thirties and about fifty. They may be married, even divorced by now, probably have kids and depending upon when they started, the kids could be out of the house already. They are also facing realities of aging and may see less hair, more fat, more wrinkles, more pain and soreness, diminishing eyesight and lesser manual dexterity skills and all that comes with the aging process. If you are young and laughing, just wait; your time will come.

The Boomers are fifty plus to late sixties. Imagine former (or still) hippies, thinking they will stay young and live forever but are continuously getting shocked by reading obituaries of those the same age or even younger. In general to summarize our target market, every type of person that is a slave to the tobacco industry is who we want from 18 years of age to 100 years of age. We are offering a healthier alternative to smoking in which the turn around from smoking to vaping is steadily causing uproar with tobacco companies.

Market Trends Initially, the primary distribution channel for the electronic cigarette market is the Internet and direct to consumer marketing. As the product is now gaining mainstream awareness, more smokers are trying and accepting e-cigarettes as an alternative to their tobacco cigarettes. Electronic cigarettes are now found at more and more convenience stores and independent retail outlets. Mass retail is aware of this, and adoption of the product is underway. However, the more that these items become mass produced the quality of each item will diminish and will likely make it harder to find reputable companies that back their product. In addition, in the year 2016, there will likely be new laws regulating and or making it illegal to use vaping products in specific public areas. In my opinion this is the tobacco companies feeling the pressure of a new and formidable opponent slowly taking its consumer base.

Measuring Success

Internet marketing success can be measured in a number of ways; website analytic, phone tracking, CRM sales tracking, Split testing, and KPI tracking. Website analytic involves analyzing your website traffic and from your marketing campaigns. In Phone tracking, a business conducts campaign through phone calls and then later reviews the number of clients who call back on the company lines.CRM sales tracking deals with use of specialized systems to carry out analysis. Such systems includes excel and Google forms for the basic task and advanced ones like salesforce. KPI refers to metric that can be of help to an individual when understanding performance of site against the set objectives.

For the internet marketing success of this project, performance analysis shall be evaluated using website analytic. CRM sales tracking shall also be an equally important tool to use. The best reason as to why the web analytic is so significant to this project is its ability to allow the website owner to get information about the web visitors. For instance, the owner gets to know the number of visitors in a site, how those visitors found the site, the length of time they spent on the site and even give rough estimate of their location. This information is very crucial in marketing. For instance, knowing the location of your customers helps you to know regions where demand is high and you can increase the supplies to those regions. Furthermore it is also possible to understand the famous page that visitors keep reading and possibly know the good things the customers need.

Click-through refers to the ratio of people clicking a specific link in a website to the total number of visitors in a site. When this CTR is high it means the marketing campaign is successful and objective is met. Email collection rate can also be a good indicator of internet marketing success. For instance when users finds good content on your website they are compelled to share with their friends on social media or by in boxing their friends. The higher the rate of sharing this information then it will indicate success in the marketing campaign. CRM has a meaning of customer relationship management. This is a very useful tool business as it can be used to track and manage communication. It assists to communicate with the customers and keeping track of their activities in the site. It therefore helps in strengthening customer relationship. Communications are automated. Most tasks are processed by the system regardless of the user being available to attend to customers or not. When CRM is carefully integrated into the business, it results to very efficient operations as most tasks have been automated. Since the firm plans to open its branches in Japan CRM will allow collaboration between workers in the two countries. This will ensure the optimum utilization of labor. Another important thing about CRM is that it stores voluminous data. When this data is carefully analyzed, it will create very useful information that will aide in decision making, like deciding where to locate the market, evaluating how prices and various economies influence demand of the cigarettes

Competitors

Naturally, competitors are part of every business and can make or break your business if you let them. Flawless has two major competitors within its neighboring communities. Two major competitors thatlawless has is Corner vapory and local tobacco shops.

Local tobacco shops present an issue for us because of their already established presence within the smoke industry, their client retention as well as their ability to sell cigarettes and vape products. In addition to the above mentioned items, tobacco shops have the luxury of pushing vape products to customers that Flawless would essentially never see. However, the customers that they are trying to market two usually have little to no interest in the first place as they did not go to a tobacco shop to purchase a vape product but rather the real deal, the cowboy killers.

Local tobacco shop within the neighboring communities do not have an actual website, These tobacco shops have setup yelp accounts which allows customer to give feedback or complaints in regards to service within one of the local shops. These yelp accounts are more or less considered to be like web 1.0 the user interaction is much less than what their client base is used to. They have no social media platforms and no way to interact with customers outside of their store

Corner Vapory is another locally owned vape shop that has a strong following from the younger crowds in between the ages of 18-24. Corner vapory specializes in vape pen repairs and accessories. However because of their young following of customers, the individuals they have working for them are within the same age range and lack the skill set and knowledge base in order to keep a worthy and loyal consumer base.

Flawless vape has a competitive advantage in a few different areas in which will ensure the success of the company. We never underestimate upfront cost and overhead. Because majority of our clients use our website to place orders for all of their vape product needs and pick it up on specific days or we deliver it directly to their home. This keeps our inventory down and allows more space in the store. Knowing our target market also allows us to stay on top. Not only are we in tune with our clients via social media platforms, online contest and vape competitions held at our store. We pay attention to the tobacco industry and what people pay for cigarettes. Although we as e-smokers certainly hope that e-cigarettes can help to reduce the harm caused by tobacco, it’s the price that ultimately makes the sale. You’ll need to make sure that your product lineup can compete head-on with the packs of cigarettes that your potential customers are currently buying. Most vape shops stick with a couple manufacturers for vape pens, mods and juices whereas we try and keep a wide variety to ensure we can keep our clients happy with a plethora of options to choose from.