Discussion Question Week 5

W5 Discussion "Benefits of Strategic Philanthropy"

·

Describe strategic philanthropy in your own words.

·

Does strategic philanthropy influence your brand loyalty?

Why or why not?

P

lease respond to the initial question by day 5 and be sure to post two additional times to peers

and/or instructor by day 7. The initial post by day 5 should be a minimum of 150 words. If you use any

source outside of your own thoughts, you should referenc

e that source. Include solid grammar,

punctuation, sentence structure, and spelling.

Please write a short

response

to the following posts:

C D

’

s

po

st

I believe strategic philanthropy is when a company has a plan to help the community without receives

any monetary benefits back. The benefits do not come in the form of money, but rather the support of

the community, happier employees, and

a stronger brand.

I think strategic philanthropy slightly effects my brand loyalty. I will sometimes keep up with companies

and what they are doing to benefit others, but it hasn't been something that I am very up to date on. If I

were to know that a compa

ny is doing outreach work in the community, and not for monetary gain, it

would sway me to purchase their items more often. If I were more informed on the programs with the

brands that I buy, I would most likely

just stick with that brand. It's very import

ant for the big companies

to give back to their surrounding communities because most of those communities are going to fill the

jobs or purchase the products at the store.

S N

’

s post

Strategic philanthropy

describes the practice

when companies get involve in good causes or human

rights to increase their brand popularity and their profits in direct or indirect ways. Companies invest in

good causes so the non

-

profit organization and the

company itself may benefit. For example a company

can increase its reputation and the non

-

profit organization may draw more attention to the cause.

Strategic philanthropy

does influence my brand loyalty. I would rather buy products from a company,

which s

upports good causes. There is a shoe store in Germany, where 10% of my purchase goes directly

to an organization supporting the rain forest. I rather buy shoes in that store, than any other store, since

the prices are still fair and it helps supporting a g

ood cause.

Shell and Pepsi are two other companies, which have great programs. They have for example matching

gift programs for their employees, which means they match each donation from an employee to a good

cause with a ration1:1.

W5 Discussion "Benefits of Strategic Philanthropy"

 Describe strategic philanthropy in your own words.

 Does strategic philanthropy influence your brand loyalty? Why or why not?

Please respond to the initial question by day 5 and be sure to post two additional times to peers

and/or instructor by day 7. The initial post by day 5 should be a minimum of 150 words. If you use any

source outside of your own thoughts, you should reference that source. Include solid grammar,

punctuation, sentence structure, and spelling.

Please write a short response to the following posts:

C D’s post

I believe strategic philanthropy is when a company has a plan to help the community without receives

any monetary benefits back. The benefits do not come in the form of money, but rather the support of

the community, happier employees, and a stronger brand.

I think strategic philanthropy slightly effects my brand loyalty. I will sometimes keep up with companies

and what they are doing to benefit others, but it hasn't been something that I am very up to date on. If I

were to know that a company is doing outreach work in the community, and not for monetary gain, it

would sway me to purchase their items more often. If I were more informed on the programs with the

brands that I buy, I would most likely just stick with that brand. It's very important for the big companies

to give back to their surrounding communities because most of those communities are going to fill the

jobs or purchase the products at the store.

S N’s post

Strategic philanthropy describes the practice when companies get involve in good causes or human

rights to increase their brand popularity and their profits in direct or indirect ways. Companies invest in

good causes so the non-profit organization and the company itself may benefit. For example a company

can increase its reputation and the non-profit organization may draw more attention to the cause.

Strategic philanthropy does influence my brand loyalty. I would rather buy products from a company,

which supports good causes. There is a shoe store in Germany, where 10% of my purchase goes directly

to an organization supporting the rain forest. I rather buy shoes in that store, than any other store, since

the prices are still fair and it helps supporting a good cause.

Shell and Pepsi are two other companies, which have great programs. They have for example matching

gift programs for their employees, which means they match each donation from an employee to a good

cause with a ration1:1.