Expanding Your Business

Points: 240

Assignment 2: Expanding Your Business

Criteria

Unacceptable Below 60% F

Meets Minimum Expectations 60-69% D

Fair 70-79% C

Proficient 80-89% B

Exemplary 90-100% A

1. Outline a financial plan for your small business. Weight: 20%

Did not submit or incompletely outlined a financial plan for your small business.

Insufficiently outlined a financial plan for your small business.

Partially outlined a financial plan for your small business.

Satisfactorily outlined a financial plan for your small business.

Thoroughly outlined a financial plan for your small business.

2. Develop a guerrilla marketing strategy for your small business. Weight: 25%

Did not submit or incompletely developed a guerrilla marketing strategy for your small business.

Insufficiently developed a guerrilla marketing strategy for your small business.

Partially developed a guerrilla marketing strategy for your small business.

Satisfactorily developed a guerrilla marketing strategy for your small business.

Thoroughly developed a guerrilla marketing strategy for your small business.

3. Discuss the most appropriate location for a second store (an actual street address). Explain your reasoning. Weight: 20%

Did not submit or incompletely discussed the most appropriate location for a second store (an actual street address). Did not explain your reasoning.

Insufficiently discussed the most appropriate location for a second store (an actual street address). Insufficiently explained your reasoning.

Partially discussed the most appropriate location for a second store (an actual street address). Partially explained your reasoning.

Satisfactorily discussed the most appropriate location for a second store (an actual street address). Satisfactorily explained your reasoning.

Thoroughly discussed the most appropriate location for a second store (an actual street address). Thoroughly explained your reasoning.

4. Outline a plan for securing sources of debt financing for your second store. Weight: 20%

Did not submit or incompletely outlined a plan for securing sources of debt financing for your second store.

Insufficiently outlined a plan for securing sources of debt financing for your second store.

Partially outlined a plan for securing sources of debt financing for your second store.

Satisfactorily outlined a plan for securing sources of debt financing for your second store.

Thoroughly outlined a plan for securing sources of debt financing for your second store.

5. Two (2) references outside the textbook Weight: 5%

No references provided

Does not meet the required number of references; all references poor quality choices.

Does not meet the required number of references; some references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

6. Clarity, writing mechanics, and formatting requirements. Weight: 10%

More than 8 errors present

7-8 errors present

5-6 errors present

3-4 errors present

0-2 errors present