Individual Business Plan

Criteria

Excellent

Good

Missing or poor

Part A: Introduction to the business plan

Explanation of the business idea

(5 marks)

☐ Clear and complete explanation of the business idea

(5 marks)

☐ Good explanation of the chosen business idea (3 mark)

☐ Poor or missing explanation of the business idea (0 marks)

Part B: Business plan analysis

Discussion of the market feasibility of the business idea

(6 marks)

☐ Provides a comprehensive background to the market feasibility

(6 marks)

☐ Provides a good background to the market feasibility, but may miss some parts

(4 marks)

☐ Poor or missing linkage to the market feasiblity

(0 marks)

Description of the technical feasibility of the business idea

(7 marks)

☐ Clear and comprehensive description of all technical requirements

(7 marks)

☐ Good description of most of the technical requirements although some elements missing or incompletely discussed

(3-4 marks)

☐ Little or no attempt at describing technical requirements

(0-2 marks)

Description of the human feasibility of the business idea

(7 marks)

☐ Insightful analysis of the human resources and requirements for the business idea

(7 marks)

☐ Good analysis of the human resources– may fail to identify some points

(3-4 marks)

☐ Poor or missing analysis of the human resources

(0-2 marks)

Criteria

Excellent

Good

Missing or poor

Part C: Financial Analysis

Identifies the resources needed for the business venture

(10 marks)

☐ Clear and accurate identification of the resources

(10 marks)

☐Good identification on some areas of the resources needed (6 marks)

☐ Poor or no identification on the resources required

(0-1 marks)

Writing and referencing

Standard of writing

(3 marks)

☐ Excellent standard of academic writing, with no errors in grammar, spelling or punctuation.

(3 marks)

☐ Good standard of academic writing, with few errors in grammar, spelling or punctuation.

(2 marks)

☐ Poor standard of academic writing, with multiple errors in grammar, spelling or punctuation.

(0-1 marks)

Referencing (with at least 10 references)

☐ All references correctly cited in the text and listed in the reference list

(2 marks)

☐ Most references correctly cited in the text and listed in the reference list, or only minor errors involved

(1 mark)

☐ Little or no attempt to adhere to correct referencing standards, or too few references included.

(0 marks)

Comments:

Marker:

TOTAL MARKS (……./40)