Critical Exposition------2000 words
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Reality Is Broken a
Why Games Make Us Better
and How They Can Change the World
E J A N E M c G O N I G A L
T H E P E N G U I N P R E S S
New York
2011
A D VA N C E P R A I S E F O R
Reality Is Broken
“Forget everything you know, or think you know, about online gaming. Like a blast of fresh air, Reality Is Broken blows away the tired stereotypes and reminds us that the human instinct to play can be harnessed for the greater good. With a stirring blend of energy, wisdom, and idealism, Jane McGonigal shows us how to start saving the world one game at a time.”
—Carl Honoré, author of In Praise of Slowness and Under Pressure
“Reality Is Broken is the most eye-opening book I read this year. With awe-inspiring ex pertise, clarity of thought, and engrossing writing style, Jane McGonigal cleanly exploded every misconception I’ve ever had about games and gaming. If you thought that games are for kids, that games are squandered time, or that games are dangerously isolating, addictive, unproductive, and escapist, you are in for a giant surprise!”
—Sonja Lyubomirsky, Ph.D., professor of psychology at the University of California, Riverside,
and author of The How of Happiness: A Scientific Approach to Getting the Life You Want
“Reality Is Broken will both stimulate your brain and stir your soul. Once you read this remarkable book, you’ll never look at games—or yourself—quite the same way.”
—Daniel H. Pink, author of Drive and A Whole New Mind
“The path to becoming happier, improving your business, and saving the world might be one and the same: understanding how the world’s best games work. Think learning about Halo can’t help your life or your company? Think again.”
—Timothy Ferriss, author of the #1 New York Times
bestseller The 4-Hour Workweek
“Jane McGonigal’s uncanny vision and snappy writing give all of us a plausible glimpse of a positive human future, and of how gaming—of all things—will take us there.”
—Martin Seligman, author of Flourish and Authentic Happiness
“The world has no shortage of creative people with interesting ideas. What it lacks is people who can apply them in ways that really make a difference, and inspire others to do the same. Jane McGonigal is the rare person who delivers on both. Once you start thinking about games as ‘happiness engines,’ and the ways that our lives, our schools, our businesses, and our communities can become more ‘gameful’—more fulfilling, more engaging, and more productive—you’ll see possibilities for changing the real world that you’d never imagined.”
—Tony Hsieh, author of the #1 New York Times bestseller
Delivering Happiness and CEO of Zappos.com, Inc.
“Jane McGonigal’s work has helped define a new medium, one that blends reality and fantasy and puts the lie to the idea that there is such a thing as ‘fiction’—we live every story we experience and we become every game we play. Her insights in Reality Is Broken have the elegant, compact, deadly simplicity of plutonium, and the same explosive force.”
—Cory Doctorow, author of Little Brother and coeditor of Boing Boing
“Jane McGonigal’s groundbreaking research offers a surprising solution to how we can build stronger communities and collaborate at extreme scales: by playing bigger and better games. And no one knows more about how to design world-changing games than McGonigal. Reality Is Broken is essential reading for anyone who wants to play a hand in inventing a better future.”
—Jimmy Wales, founder of Wikipedia
“Wonder why we love games? McGonigal has written the best take yet on the deep joys of play—and how to use that force for good. Reality Is Broken is a rare beast: a book that’s both philosophically rich and completely practical. It will change the way you see the world.”
—Clive Thompson, contributing writer for
The New York Times Magazine and Wired
Reality Is Broken
Reality Is Broken a
Why Games Make Us Better
and How They Can Change the World
E J A N E M c G O N I G A L
T H E P E N G U I N P R E S S
New York
2011
THE PENGUIN PRESS Published by the Penguin Group Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, U.S.A. • Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario, Canada M4P 2Y3 (a division of Pearson Penguin Canada Inc.) • Penguin Books Ltd, 80 Strand, London WC2R 0RL, England • Penguin Ireland, 25 St. Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd) • Penguin Books Australia Ltd, 250 Camberwell Road, Camberwell, Victoria 3124, Australia (a division of Pearson Australia Group Pty Ltd) • Penguin Books India Pvt Ltd, 11 Community Centre, Panchsheel Park, New Delhi – 110 017, India • Penguin Group (NZ), 67 Apollo Drive, Rosedale, North Shore 0632, New Zealand (a division of Pearson New Zealand Ltd) • Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue, Rosebank, Johannesburg 2196, South Africa
Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, England
First published in 2011 by The Penguin Press, a member of Penguin Group (USA) Inc.
Copyright © Jane McGonigal, 2011 All rights reserved
Excerpt from The Grasshopper: Games, Life and Utopia by Bernard Suits. Reprinted by permission of Broadview Press.
library of congress cataloging in publication data
McGonigal, Jane. Reality is broken : why games make us better and how they can change the world / Jane McGonigal. p. cm. Includes bibliographical references and index. ISBN 1-101-46715-0 1. Games--Social aspects. I. Title. GV1201.38.M34 2011 306.4’87--dc22
2010029619
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for my husband, Kiyash,
who is better at every game than I am,
except for Werewolf
It is games that give us something to do when there is
nothing to do. We thus call games “pastimes” and regard
them as trifling fillers of the interstices of our lives. But
they are much more important than that. They are clues
to the future. And their serious cultivation now is perhaps
our only salvation.
—bernard suits , philosopher1
Contents
Introduction: Reality Is Broken 1
PA R T O N E
Why Games Make Us Happy
1. What Exactly Is a Game? 19
2. The Rise of the Happiness Engineers 35
3. More Satisfying Work 52
4. Fun Failure and Better Odds of Success 64
5. Stronger Social Connectivity 77
6. Becoming a Part of Something Bigger Than Ourselves 95
PA R T T W O
Reinventing Reality
7. The Benefits of Alternate Realities 119
8. Leveling Up in Life 146
9. Fun with Strangers 168
10. Happiness Hacking 183
PA R T T H R E E
How Very Big Games Can Change the World
11. The Engagement Economy 219
12. Missions Impossible 247
13. Collaboration Superpowers 266
14. Saving the Real World Together 296
Conclusion: Reality Is Better 345
Acknowledgments 355
Appendix: How to Play 358
Notes 364
Index 379
I N T R O D U C T I O N
Reality Is Broken
Anyone who sees a hurricane coming should warn others.
I see a hurricane coming.
Over the next generation or two, ever larger numbers of
people, hundreds of millions, will become immersed in vir
tual worlds and online games. While we are playing, things
we used to do on the outside, in “reality,” won’t be happen
ing anymore, or won’t be happening in the same way. You
can’t pull millions of person-hours out of a society with
out creating an atmospheric-level event.
If it happens in a generation, I think the twenty-first
century will see a social cataclysm larger than that caused
by cars, radios, and TV, combined. . . . The exodus of these
people from the real world, from our normal daily life, will
create a change in social climate that makes global warm
ing look like a tempest in a teacup.
—edward castronova,
Exodus to the Virtual World1
G amers have had enough of reality. They are abandoning it in droves—a few hours here, an entire weekend there, sometimes every spare minute of every day for stretches at a time—in favor of simulated environments and online games. Maybe you
are one of these gamers. If not, then you definitely know some of them.
Who are they? They are the nine-to-fivers who come home and apply all
of the smarts and talents that are underutilized at work to plan and coordinate
complex raids and quests in massively multiplayer online games like Final
Fantasy XI and the Lineage worlds. They’re the music lovers who have in
vested hundreds of dollars on plastic Rock Band and Guitar Hero instruments
and spent night after night rehearsing, in order to become virtuosos of video
game performance.
They’re the World of Warcraft fans who are so intent on mastering the
challenges of their favorite game that, collectively, they’ve written a quarter
of a million wiki articles on the WoWWiki—creating the single largest wiki
after Wikipedia. They’re the Brain Age and Mario Kart players who take hand
held game consoles everywhere they go, sneaking in short puzzles, races, and
minigames as often as possible, and as a result nearly eliminating mental
downtime from their lives.
They’re the United States troops stationed overseas who dedicate so many
hours a week to burnishing their Halo 3 in-game service record that earning
virtual combat medals is widely known as the most popular activity for off-duty
soldiers. They’re the young adults in China who have spent so much play
money, or “QQ coins,” on magical swords and other powerful game objects
that the People’s Bank of China intervened to prevent the devaluation of the
yuan, China’s real-world currency.2
Most of all, they’re the kids and teenagers worldwide who would rather
spend hours in front of just about any computer game or video game than do
anything else.
These gamers aren’t rejecting reality entirely. They have jobs, goals, school
Reality Is Broken | 3
work, families, commitments, and real lives that they care about. But as they
devote more and more of their free time to game worlds, the real world in
creasingly feels like it’s missing something.
Gamers want to know: Where, in the real world, is that gamer sense of being
fully alive, focused, and engaged in every moment? Where is the gamer feeling
of power, heroic purpose, and community? Where are the bursts of exhilarat
ing and creative game accomplishment? Where is the heart-expanding thrill
of success and team victory? While gamers may experience these pleasures
occasionally in their real lives, they experience them almost constantly when
they’re playing their favorite games.
The real world just doesn’t offer up as easily the carefully designed plea
sures, the thrilling challenges, and the powerful social bonding afforded by
virtual environments. Reality doesn’t motivate us as effectively. Reality isn’t
engineered to maximize our potential. Reality wasn’t designed from the bot-
tom up to make us happy.
And so, there is a growing perception in the gaming community:
Reality, compared to games, is broken.
In fact, it is more than a perception. It’s a phenomenon. Economist Edward
Castronova calls it a “mass exodus” to game spaces, and you can see it already
happening in the numbers. Hundreds of millions of people worldwide are
opting out of reality for larger and larger chunks of time. In the United States
alone, there are 183 million active gamers (individuals who, in surveys, re
port that they play computer or video games “regularly”—on average, thirteen
hours a week).3 Globally, the online gamer community—including console,
PC, and mobile phone gaming—counts more than 4 million gamers in the
Middle East, 10 million in Russia, 105 million in India, 10 million in Viet
nam, 10 million in Mexico, 13 million in Central and South America, 15
million in Australia, 17 million in South Korea, 100 million in Europe, and
200 million in China.4
Although a typical gamer plays for just an hour or two a day, there are now
more than 6 million people in China who spend at least twenty-two hours a
week gaming, the equivalent of a part-time job.5 More than 10 million “hard
core” gamers in the United Kingdom, France, and Germany spend at least
4 | R E A L I T Y I S B R O K E N
twenty hours a week playing.6 And at the leading edge of this growth curve,
more than 5 million “extreme” gamers in the United States play on average
forty-five hours a week.7
With all of this play, we have turned digital games—for our computers, for
our mobile phones, and for our home entertainment systems—into what is
expected to be a $68 billion industry annually by the year 2012.8 And we are
creating a massive virtual silo of cognitive effort, emotional energy, and col
lective attention lavished on game worlds instead of on the real world.
The ever-skyrocketing amounts of time and money spent on games are being
observed with alarm by some—concerned parents, teachers, and politicians—
and eagerness by others—the many technology industries that expect to profit
greatly from the game boom. Meanwhile, they are met with bewilderment and
disdain by more than a few nongamers, who still make up nearly half of the
U.S. population, although their numbers are rapidly decreasing. Many of them
deem gaming a clear waste of time.
As we make these value judgments, hold moral debates over the addictive
quality of games, and simultaneously rush to achieve massive industry expan
sion, a vital point is being missed. The fact that so many people of all ages, all
over the world, are choosing to spend so much time in game worlds is a sign
of something important, a truth that we urgently need to recognize.
The truth is this: in today’s society, computer and video games are fulfilling
genuine human needs that the real world is currently unable to satisfy. Games
are providing rewards that reality is not. They are teaching and inspiring and
engaging us in ways that reality is not. They are bringing us together in ways
that reality is not.
And unless something dramatic happens to reverse the resulting exodus,
we’re fast on our way to becoming a society in which a substantial portion
of our population devotes its greatest efforts to playing games, creates its best
memories in game environments, and experiences its biggest successes in
game worlds.
Maybe this sounds hard to believe. To a nongamer, this forecast might
seem surreal, or like science fiction. Are huge swaths of civilization really
Reality Is Broken | 5
disappearing into game worlds? Are we really rushing headlong into a fu
ture where the majority of us use games to satisfy many of our most impor
tant needs?
If so, it will not be the first time that such a mass exodus from reality to
games has occurred. Indeed, the very first written history of human gameplay,
Herodotus’ Histories, the ancient Greek account of the Persian Wars—dating
back more than three thousand years—describes a nearly identical scenario.
While the oldest known game is the ancient counting game Mancala—
evidence shows it was played during Egypt’s age of empires, or the fifteenth
to the eleventh centuries BC—it was not until Herodotus that anyone thought
to record the origins or cultural functions of these games. And from his an
cient text, we can learn a great deal about what’s happening today—and what’s
almost certainly coming next.
It’s a bit counterintuitive to think about the future in terms of the past. But
as a research director at the Institute for the Future—a nonprofit think tank in
Palo Alto, California, and the world’s oldest future-forecasting organization—
I’ve learned an important trick: to develop foresight, you need to practice hind
sight. Technologies, cultures, and climates may change, but our basic human
needs and desires—to survive, to care for our families, and to lead happy,
purposeful lives—remain the same. So at IFTF we like to say, “To understand
the future, you have to look back at least twice as far as you’re looking ahead.”
Fortunately, when it comes to games, we can look even farther back than that.
Games have been a fundamental part of human civilization for thousands
of years.
In the opening book of The Histories, Herodotus writes:
When Atys was king of Lydia in Asia Minor some three thousand
years ago, a great scarcity threatened his realm. For a while people
accepted their lot without complaining, in the hope that times of
plenty would return. But when things failed to get better, the Lyd
ians devised a strange remedy for their problem. The plan adopted
against the famine was to engage in games one day so entirely as
6 | R E A L I T Y I S B R O K E N
not to feel any craving for food . . . and the next day to eat and ab
stain from games. In this way they passed eighteen years, and
along the way they invented the dice, knuckle-bones, the ball,
and all the games which are common.9
What do ancient dice made from sheep’s knuckles have to do with the fu
ture of computer and video games? More than you might expect.
Herodotus invented history as we know it, and he has described the goal of
history as uncovering moral problems and moral truths in the concrete data
of experience. Whether Herodotus’ story of an eighteen-year famine survived
through gameplay is true or, as some modern historians believe, apocryphal,
its moral truths reveal something important about the essence of games.
We often think of immersive gameplay as “escapist,” a kind of passive re
treat from reality. But through the lens of Herodotus’ history, we can see how
games could be a purposeful escape, a thoughtful and active escape, and most
importantly an extremely helpful escape. For the Lydians, playing together as
a nearly full-time activity would have been a behavior highly adaptive to dif
ficult conditions. Games made life bearable. Games gave a starving popula
tion a feeling of power in a powerless situation, a sense of structure in a chaotic
environment. Games gave them a better way to live when their circumstances
were otherwise completely unsupportive and uninhabitable.
Make no mistake: we are no different from the ancient Lydians. Today,
many of us are suffering from a vast and primal hunger. But it is not a hunger
for food—it is a hunger for more and better engagement from the world
around us.
Like the ancient Lydians, many gamers have already figured out how to use
the immersive power of play to distract themselves from their hunger: a hun
ger for more satisfying work, for a stronger sense of community, and for a more
engaging and meaningful life.
Collectively, the planet is now spending more than 3 billion hours a
week gaming.
We are starving, and our games are feeding us.
Reality Is Broken | 7
AND SO, in 2011, we find ourselves at a major tipping point.
We can stay on the same course. We can keep feeding our appetites with
games. And we can watch the game industry continue to create bigger, better,
and more immersive virtual worlds that provide increasingly compelling al
ternatives to reality.
If we stay this course, we will almost certainly see the exodus from reality
continue. Indeed, we are already well on our way to a world in which many
of us, like the ancient Lydians, spend half our time gaming. Given all the
problems in the world, would it really be so bad to pass the coming decades
as the Lydians did?
Or we could try to reverse course. We could try to block gamers’ exit from
reality—perhaps by culturally shaming them into spending more time in real
ity, or by trying to keep video games out of the hands of kids, or, as some
U.S. politicians have already proposed, by heavily taxing them so that gaming
becomes an unaffordable lifestyle.10
To be honest, none of those options sounds like a future I’d want to live in.
Why would we want to waste the power of games on escapist entertainment?
Why would we want to waste the power of games by trying to squelch the
phenomenon altogether?
Perhaps we should consider a third idea. Instead of teetering on the tipping
point between games and reality, what if we threw ourselves off the scale and
tried something else entirely?
What if we decided to use everything we know about game design to fix
what’s wrong with reality? What if we started to live our real lives like gamers,
lead our real businesses and communities like game designers, and think about
solving real-world problems like computer and video game theorists?
Imagine a near future in which most of the real world works more like a
game. But is it even possible to create this future? Would it be a reality we
would be happier to live in? Would it make the world a better place?
When I consider this potential future, it’s not just a hypothetical idea. I’ve
8 | R E A L I T Y I S B R O K E N
already posed it as a very real challenge to the one community who can truly
help launch this transformation: the people who make games for a living.
I’m one of them—I’ve been designing games professionally for the past de-
cade. And I’ve come to believe that people who know how to make games
need to start focusing on the task of making real life better for as many people
as possible.
I haven’t always been so sure of this mission. It has taken a good ten years
of research and a series of increasingly ambitious game projects to get to
this point.
Back in 2001, I started my career by working on the fringes of the game
design industry, at tiny start-up companies and experimental design labs. More
often than not, I was working for free, designing puzzles and missions for low
budget computer and mobile phone games. I was happy when they were
played by a few hundred people, or—when I was really lucky—a few thou
sand. I studied those players as closely as possible. I watched them while they
played, and I interviewed them afterward. I was just starting to learn what gives
games their power.
During those early years, I was also a “starving” graduate student—earning
a PhD in performance studies from the University of California at Berkeley. I
was the first in my department to study computer and video games, and I had
to make it up as I went along, bringing together different findings from psy
chology, cognitive science, sociology, economics, political science, and per
formance theory in order to try to figure out exactly what makes a good game
work. I was particularly interested in how games could change the way we
think and act in everyday life—a question that, back then, few, if any, research
ers were looking at.
Eventually, as a result of my research, I published several academic papers
(and eventually a five-hundred-page dissertation) proposing how we could
leverage the power of games to reinvent everything from government, health
care, and education to traditional media, marketing, and entrepreneurship—
even world peace. And increasingly, I found myself called on to help large
companies and organizations adopt game design as an innovation strategy—
from the World Bank, the American Heart Association, the National Academy
Reality Is Broken | 9
of Sciences, and the U.S. Department of Defense to McDonald’s, Intel, the
Corporation for Public Broadcasting, and the International Olympic Com
mittee. You’ll read about many of the games I created with these organizations
in this book—and for the first time, I’ll be sharing my design motivations and
strategies.
The inspiration for this book came in the spring of 2008, when I was invited
to deliver the annual “rant” at the Game Developers Conference, the most
important industry gathering of the year. The rant is supposed to be a wake-up
call, a demand to shake up the industry. It’s always one of the most popular
sessions at the conference. That year, the room was packed to standing-room
capacity with more than a thousand of the world’s leading game designers and
developers. And in my rant, they heard the same argument you’re reading
here: that reality is broken, and we need to start making games to fix it.
When I finished, the applause and cheers took what seemed like forever to
die down. I had been nervous that my rant would be rejected by my peers.
Instead, it seemed to strike a chord with the industry. I started to get e-mails
every single day from people who had heard about the rant or read the tran
script online and wanted to help. Some were just starting out in the industry
and had no idea how to go about doing it. Others were industry leaders who
genuinely wanted to change the direction of games for good. Seemingly over
night, start-up companies were founded, capital was raised, and today there
are hundreds of games in development that aspire to change reality for the
better. I wouldn’t dream of taking credit for this turn of events, of course. I was
just lucky enough to be one of the first people to see it happening, and one of
the strongest voices cheering it on.
In 2009, I was invited back to the Game Developers Conference to give
a keynote address about what game developers needed to do over the next
decade to reinvent reality as we know it. This time, I wasn’t surprised to dis
cover that some of the most popular sessions at the conference were about
“games for personal and social change,” “positive impact games,” “social real
ity games,” “serious games,” and “leveraging the play of the planet.” Every
where I turned, I saw evidence that this movement to harness the power of
games for good had already started to happen. Suddenly, my personal mission
10 | R E A L I T Y I S B R O K E N
to see a game developer win a Nobel Peace Prize in the next twenty-five years
didn’t seem so far-fetched.
When I look at the remarkable world-changing work game developers are
starting to do, I see an opportunity to reinvent the ancient history of games for
the twenty-first century.
Some twenty-five hundred years ago, Herodotus looked back and saw the
early games played by the Greeks as an explicit attempt to alleviate suffering.
Today, I look forward and I see a future in which games once again are explicitly
designed to improve quality of life, to prevent suffering, and to create real, wide
spread happiness.
When Herodotus looked back, he saw games that were large-scale systems,
designed to organize masses of people and make an entire civilization more
resilient. I look forward to a future in which massively multiplayer games are
once again designed in order to reorganize society in better ways, and to get
seemingly miraculous things done.
Herodotus saw games as a surprising, inventive, and effective way to inter
vene in a social crisis. I, too, see games as potential solutions to our most press
ing shared problems. He saw that games could tap into our strongest survival
instincts. I see games that once again will confer evolutionary advantage on
those who play them.
Herodotus tells us that in the past games were created as a virtual solution
to unbearable hunger. And, yes, I see a future in which games continue to
satisfy our hunger to be challenged and rewarded, to be creative and success
ful, to be social and part of something larger than ourselves. But I also see a
future in which the games we play stoke our appetite for engagement, pushing
and enabling us to make stronger connections—and bigger contributions—to
the world around us.
The modern history of computer and video games is the story of game
designers ascending to very powerful positions in society, effectively enthrall
ing the hearts and minds—and directing the energies and attention—of in
creasingly large masses of people. Game designers today are extremely adept
wielders of that power, no doubt more adept than any game designers in all
of human history. They have been honing their craft and refining their tactics
Reality Is Broken | 11
for thirty years now. And so it is that more and more people are being drawn
to the power of computer and video games—and finding themselves engaged
by them for longer and longer periods of time, for greater and greater stretches
of their lives.
Amazingly, some people have no interest in understanding why this is
happening or figuring out what we could do with it. They will never pick up
a book about games, because they’re already certain they know exactly what
games are good for—wasting time, tuning out, and losing out on real life.
The people who continue to write off games will be at a major disadvantage
in the coming years. Those who deem them unworthy of their time and at
tention won’t know how to leverage the power of games in their communities,
in their businesses, in their own lives. They will be less prepared to shape the
future. And therefore they will miss some of the most promising opportunities
we have to solve problems, create new experiences, and fix what’s wrong with
reality.
Fortunately, the gap between gamers and nongamers is growing smaller all
the time. In the United States, the biggest gaming market in the world, the
majority of us are already gamers. Some recent relevant statistics from the En
tertainment Software Association’s annual study of game players—the largest
and most widely respected market research report of its kind:
• 69 percent of all heads of household play computer and video games.
• 97 percent of youth play computer and video games.
• 40 percent of all gamers are women.
• One out of four gamers is over the age of fifty.
• The average game player is thirty-five years old and has been play
ing for twelve years.
• Most gamers expect to continue playing games for the rest of
their lives.11
Meanwhile, the scientific journal Cyberpsychology, Behavior, and Social
Networking reported in 2009 that 61 percent of surveyed CEOs, CFOs, and
other senior executives say they take daily game breaks at work.12
12 | R E A L I T Y I S B R O K E N
These numbers demonstrate how quickly a gaming culture can take hold.
And trends from every continent—from Austria, Brazil, and the United Arab
Emirates to Malaysia, Mexico, New Zealand, and South Africa—show that
gamer markets are emerging rapidly with similarly diverse demographics. Over
the next decade, these new markets will increasingly resemble, if not com
pletely catch up to, those in leading gamer countries like South Korea, the
United States, Japan, and the United Kingdom today.
As games journalist Rob Fahey famously pronounced in 2008: “It’s inevi
table: soon we will all be gamers.”13
We have to start taking this growing gamer majority seriously. We are living
in a world full of games and gamers. And so we need to decide now what kinds
of games we should make together and how we will play them together. We
need a plan for determining how games will impact our real societies and our
real lives. We need a framework for making these decisions and for shaping
these plans. This book, I hope, could serve as that framework. It’s written for
gamers and for everyone who will one day become a gamer—in other words,
for virtually every person on this planet. It’s an opportunity to understand now
how games work, why humans are so drawn to them, and what they can do
for us in our real lives.
If you are a gamer, it’s time to get over any regret you might feel about
spending so much time playing games. You have not been wasting your time.
You have been building up a wealth of virtual experience that, as the first half
of this book will show you, can teach you about your true self: what your core
strengths are, what really motivates you, and what make you happiest. As you’ll
see, you have also developed world-changing ways of thinking, organizing,
and acting. And, as this book reveals, there are already plenty of opportunities
for you to start using them for real-world good.
If you don’t have a lot of personal experience with games yet, then this
book will help you jump-start your engagement with the most important me
dium of the twenty-first century. By the time you’re finished reading it, you’ll
be deeply familiar with the most important games you can play today—and
be able to imagine the kinds of important games we will make and play in the
years to come.
Reality Is Broken | 13
If you’re not already a gamer, it’s entirely possible that you still might not
become the kind of person to spend hours in front of a video game. But by
reading this book, you will better understand the people who do. And even if
you would never play computer or video games, let alone make one, you can
benefit enormously from learning exactly how good games work—and how
they can be used to fix real-world problems.
Game developers know better than anyone else how to inspire extreme
effort and reward hard work. They know how to facilitate cooperation and
collaboration at previously unimaginable scales. And they are continuously
innovating new ways to motivate players to stick with harder challenges, for
longer, and in much bigger groups. These crucial twenty-first-century skills
can help all of us find new ways to make a deep and lasting impact on the
world around us.
Game design isn’t just a technological craft. It’s a twenty-first-century way
of thinking and leading. And gameplay isn’t just a pastime. It’s a twenty-first
century way of working together to accomplish real change.
Antoine de Saint Exupéry once wrote:
As for the future, your task is not to see it, but to enable it.
Games, in the twenty-first century, will be a primary platform for enabling
the future.
SO LET ME describe the particular future that I want to create.
Instead of providing gamers with better and more immersive alternatives
to reality, I want all of us to be responsible for providing the world at large with
a better and more immersive reality. I want gaming to be something that ev
erybody does, because they understand that games can be a real solution to
problems and a real source of happiness. I want games to be something every
body learns how to design and develop, because they understand that games
are a real platform for change and getting things done. And I want families,
schools, companies, industries, cities, countries, and the whole world to come
14 | R E A L I T Y I S B R O K E N
together to play them, because we’re finally making games that tackle real
dilemmas and improve real lives.
If we take everything game developers have learned about optimiz
ing human experience and organizing collaborative communities and apply
it to real life, I foresee games that make us wake up in the morning and feel
thrilled to start our day. I foresee games that reduce our stress at work and
dramatically increase our career satisfaction. I foresee games that fix our edu
cational systems. I foresee games that treat depression, obesity, anxiety, and
attention deficit disorder. I foresee games that help the elderly feel engaged
and socially connected. I foresee games that raise rates of democratic partici
pation. I foresee games that tackle global-scale problems like climate change
and poverty. In short, I foresee games that augment our most essential human
capabilities—to be happy, resilient, creative—and empower us to change the
world in meaningful ways. Indeed, as you’ll see in the pages ahead, such games
are already coming into existence.
The future I’ve described here seems both desirable and plausible to me.
But in order to create this future, several things need to happen.
We will have to overcome the lingering cultural bias against games, so that
nearly half the world is not cut off from the power of games.
We need to build hybrid industries and unconventional partnerships, so
that game researchers and game designers and game developers can work with
engineers and architects and policy makers and executives of all kinds to har
ness the power of games.
Finally, but perhaps most importantly, we all need to develop our core
game competencies so we can take an active role in changing our lives and
enabling the future.
This book is designed to do just that. It will build up your ability to enjoy life
more, to solve tougher problems, and to lead others in world-changing efforts.
In Part I: Why Games Make Us Happy, you’ll go inside the minds of top
game designers and game researchers. You’ll find out exactly which emo
tions the most successful games are carefully engineered to provoke—and
how these feelings can spill over, in positive and surprising ways, into our real
lives and relationships.
Reality Is Broken | 15
In Part II: Reinventing Reality, you’ll discover the world of alternate real
ity games. It’s the rapidly growing field of new software, services, and experi
ences meant to make us as happy and successful in our real lives as we are
when we’re playing our favorite video games. If you’ve never heard of ARGs
before, you may be shocked to discover how many people are already making
and playing them. Hundreds of start-up companies and independent design
ers have devoted themselves to applying leading-edge game design and tech
nologies to improving our everyday lives. And millions of gamers have already
discovered the benefits of ARGs firsthand. In this section, you’ll find out how
ARGs are already starting to raise our quality of life at home and at school, in
our neighborhoods and our workplaces.
Finally, in Part III: How Very Big Games Can Change the World, you’ll
get a glimpse of the future. You’ll discover ten games designed to help ordinary
people achieve the world’s most urgent goals: curing cancer, stopping climate
change, spreading peace, ending poverty. You’ll find out how new participa
tion platforms and collaboration environments are making it possible for any
one to help invent a better future, just by playing a game.
Ultimately, the people who understand the power and potential of games
to both make us happy and change reality will be the people who invent our
future. By the time you finish reading this book, you will be an expert on how
good games work. With that knowledge, you’ll make better choices about
which games to play and when. More importantly, you’ll be ready to start
inventing your own new games. You’ll be prepared to create powerful, alter
nate realities for yourself and for your family; for your school, your business,
your neighborhood, or any other community you care about; for your favorite
cause, for an entire industry, or for an entirely new movement.
We can play any games we want. We can create any future we can imagine.
Let the games begin.
PA R T O N E E
Why Games Make Us Happy
a One way or another, if human evolution is to go on, we
shall have to learn to enjoy life more thoroughly.
—mihály csíkszentmihályi1
C H A P T E R O N E
What Exactly Is a Game?
A lmost all of us are biased against games today—even gamers. We can’t help it. This bias is part of our culture, part of our language, and it’s even woven into the way we use the words “game” and “player” in everyday conversation.
Consider the popular expression “gaming the system.” If I say that you’re
gaming the system, what I mean is that you’re exploiting it for your own per
sonal gain. Sure, you’re technically following the rules, but you’re playing in
ways you’re not meant to play. Generally speaking, we don’t admire this kind
of behavior. Yet paradoxically, we often give people this advice: “You’d better
start playing the game.” What we mean is, just do whatever it takes to get
ahead. When we talk about “playing the game” in this way, we’re really talking
about potentially abandoning our own morals and ethics in favor of someone
else’s rules.
Meanwhile, we frequently use the term “player” to describe someone who
manipulates others to get what they want. We don’t really trust players. We
have to be on our guard around people who play games—and that’s why we
might warn someone, “Don’t play games with me.” We don’t like to feel that
someone is using strategy against us, or manipulating us for their personal
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amusement. We don’t like to be played with. And when we say, “This isn’t a
game!,” what we mean is that someone is behaving recklessly or not taking a
situation seriously. This admonishment implies that games encourage and
train people to act in ways that aren’t appropriate for real life.
When you start to pay attention, you realize how collectively suspicious we
are of games. Just by looking at the language we use, you can see we’re wary
of how games encourage us to act and who we are liable to become if we
play them.
But these metaphors don’t accurately reflect what it really means to play a
well-designed game. They’re just a reflection of our worst fears about games.
And it turns out that what we’re really afraid of isn’t games; we’re afraid of los
ing track of where the game ends and where reality begins.
If we’re going to fix reality with games, we have to overcome this fear. We
need to focus on how real games actually work, and how we act and interact
when we’re playing the same game together.
Let’s start with a really good definition of game.
The Four Defining Traits of a Game
Games today come in more forms, platforms, and genres than at any other
time in human history.
We have single-player, multiplayer, and massively multiplayer games. We
have games you can play on your personal computer, your console, your hand
held device, and your mobile phone—not to mention the games we still play
on fields or on courts, with cards or on boards.
We can choose from among five-second minigames, ten-minute casual
games, eight-hour action games, and role-playing games that go on endlessly
twenty-four hours a day, three hundred sixty-five days a year. We can play story
based games, and games with no story. We can play games with and without
scores. We can play games that challenge mostly our brains or mostly our
bodies—and infinitely various combinations of the two.
And yet somehow, even with all these varieties, when we’re playing a game,
What Exactly Is a Game? | 21
we just know it. There’s something essentially unique about the way games
structure experience.
When you strip away the genre differences and the technological complex
ities, all games share four defining traits: a goal, rules, a feedback system, and
voluntary participation.
The goal is the specific outcome that players will work to achieve. It fo
cuses their attention and continually orients their participation throughout the
game. The goal provides players with a sense of purpose.
The rules place limitations on how players can achieve the goal. By remov
ing or limiting the obvious ways of getting to the goal, the rules push players
to explore previously uncharted possibility spaces. They unleash creativity and
foster strategic thinking.
The feedback system tells players how close they are to achieving the goal.
It can take the form of points, levels, a score, or a progress bar. Or, in its most
basic form, the feedback system can be as simple as the players’ knowledge of
an objective outcome: “The game is over when . . .” Real-time feedback serves
as a promise to the players that the goal is definitely achievable, and it provides
motivation to keep playing.
Finally, voluntary participation requires that everyone who is playing the
game knowingly and willingly accepts the goal, the rules, and the feedback.
Knowingness establishes common ground for multiple people to play together.
And the freedom to enter or leave a game at will ensures that intentionally
stressful and challenging work is experienced as safe and pleasurable activity.
This definition may surprise you for what it lacks: interactivity, graphics, nar
rative, rewards, competition, virtual environments, or the idea of “winning”—
all traits we often think of when it comes to games today. True, these are
common features of many games, but they are not defining features. What
defines a game are the goal, the rules, the feedback system, and voluntary
participation. Everything else is an effort to reinforce and enhance these four
core elements. A compelling story makes the goal more enticing. Complex
scoring metrics make the feedback systems more motivating. Achievements
and levels multiply the opportunities for experiencing success. Multiplayer
and massively multiplayer experiences can make the prolonged play more
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unpredictable or more pleasurable. Immersive graphics, sounds, and 3D en
vironments increase our ability to pay sustained attention to the work we’re
doing in the game. And algorithms that increase the game’s difficulty as you
play are just ways of redefining the goal and introducing more challeng
ing rules.
Bernard Suits, the late, great philosopher, sums it all up in what I consider
the single most convincing and useful definition of a game ever devised:
Playing a game is the voluntary attempt to overcome unnecessary
obstacles.1
That definition, in a nutshell, explains everything that is motivating and
rewarding and fun about playing games. And it brings us to our first fix for
reality:
A FIX #1: UNNECESSARY OBSTACLES
Compared with games, reality is too easy. Games challenge us
with voluntary obstacles and help us put our personal strengths
to better use.
To see how these four traits are essential to every game, let’s put them to a
quick test. Can these four criteria effectively describe what’s so compelling
about games as diverse as, say, golf, Scrabble, and Tetris?
Let’s take golf to start. As a golfer, you have a clear goal: to get a ball in a
series of very small holes, with fewer tries than anyone else. If you weren’t
playing a game, you’d achieve this goal the most efficient way possible: you’d
walk right up to each hole and drop the ball in with your hand. What makes
golf a game is that you willingly agree to stand really far away from each
hole and swing at the ball with a club. Golf is engaging exactly because you,
What Exactly Is a Game? | 23
along with all the other players, have agreed to make the work more challeng
ing than it has any reasonable right to be.
Add to that challenge a reliable feedback system—you have both the objec
tive measurement of whether or not the ball makes it into the hole, plus the
tally of how many strokes you’ve made—and you have a system that not only
allows you to know when and if you’ve achieved the goal, but also holds out
the hope of potentially achieving the goal in increasingly satisfying ways: in
fewer strokes, or against more players.
Golf is, in fact, Bernard Suits’ favorite, quintessential example of a game—
it really is an elegant explanation of exactly how and why we get so thoroughly
engaged when we play. But what about a game where the unnecessary ob
stacles are more subtle?
In Scrabble, your goal is to spell out long and interesting words with let
tered tiles. You have a lot of freedom: you can spell any word found in the
dictionary. In normal life, we have a name for this kind of activity: it’s called
typing. Scrabble turns typing into a game by restricting your freedom in sev
eral important ways. To start, you have only seven letters to work with at a time.
You don’t get to choose which keys, or letters, you can use. You also have to
base your words on the words that other players have already created. And
there’s a finite number of times each letter can be used. Without these arbi
trary limitations, I think we can all agree that spelling words with lettered tiles
wouldn’t be much of a game. Freedom to work in the most logical and effi
cient way possible is the very opposite of gameplay. But add a set of obstacles
and a feedback system—in this case, points—that shows you exactly how well
you’re spelling long and complicated words in the face of these obstacles? You
get a system of completely unnecessary work that has enthralled more than
150 million people in 121 countries over the past seventy years.
Both golf and Scrabble have a clear win condition, but the ability to win is
not a necessary defining trait of games. Tetris, often dubbed “the greatest com
puter game of all time,” is a perfect example of a game you cannot win.2
When you play a traditional 2D game of Tetris, your goal is to stack falling
puzzle pieces, leaving as few gaps as possible in between them. The pieces
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fall faster and faster, and the game simply gets harder and harder. It never
ends. Instead, it simply waits for you to fail. If you play Tetris, you are guaran
teed to lose.3
On the face of it, this doesn’t sound very fun. What’s so compelling about
working harder and harder until you lose? But in fact, Tetris is one of the most
beloved computer games ever created—and the term “addictive” has probably
been applied to Tetris more than to any single-player game ever designed.
What makes Tetris so addictive, despite the impossibility of winning, is the
intensity of the feedback it provides.
As you successfully lock in Tetris puzzle pieces, you get three kinds of feed
back: visual—you can see row after row of pieces disappearing with a satisfying
poof; quantitative—a prominently displayed score constantly ticks upward;
and qualitative—you experience a steady increase in how challenging the
game feels.
This variety and intensity of feedback is the most important difference
between digital and nondigital games. In computer and video games, the in
teractive loop is satisfyingly tight. There seems to be no gap between your
actions and the game’s responses. You can literally see in the animations and
count on the scoreboard your impact on the game world. You can also feel
how extraordinarily attentive the game system is to your performance. It only
gets harder when you’re playing well, creating a perfect balance between hard
challenge and achievability.
In other words, in a good computer or video game you’re always playing
on the very edge of your skill level, always on the brink of falling off. When
you do fall off, you feel the urge to climb back on. That’s because there is
virtually nothing as engaging as this state of working at the very limits of your
ability—or what both game designers and psychologists call “flow.”4 When
you are in a state of flow, you want to stay there: both quitting and winning
are equally unsatisfying outcomes.
The popularity of an unwinnable game like Tetris completely upends the
stereotype that gamers are highly competitive people who care more about
winning than anything else. Competition and winning are not defining traits
of games—nor are they defining interests of the people who love to play them.
What Exactly Is a Game? | 25
Many gamers would rather keep playing than win—thereby ending the game.
In high-feedback games, the state of being intensely engaged may ultimately
be more pleasurable than even the satisfaction of winning.
The philosopher James P. Carse once wrote that there are two kinds of
games: finite games, which we play to win, and infinite games, which we play
in order to keep playing as long as possible.5 In the world of computer and
video games, Tetris is an excellent example of an infinite game. We play Tetris
for the simple purpose of continuing to play a good game.
LET’S TEST OUR proposed definition for a game with one final example, a
significantly more complex video game: the single-player action/puzzle game
Portal.
When Portal begins, you find yourself in a small, clinical-looking room
with no obvious way out. There is very little in this 3D environment to inter
act with: a radio, a desk, and what appears to be a sleeping pod. You can
shuffle around the tiny room and peer out the glass windows, but that’s about
Screenshot from the first room of Portal. (Valve Corporation, 2007)
26 | R E A L I T Y I S B R O K E N
it. There’s nothing obvious to do: no enemies to fight, no treasure to pick up,
no falling objects to avoid.
With so few clues for how to proceed, your goal at the start of the game is
simply to figure out what your goals are. You might reasonably guess that your
first goal is to get out of the sealed room, but you can’t really be sure. It would
seem that the main obstacle you face is that you have no idea what you’re
supposed to be doing. You’re going to have to learn how to advance in this
world on your own.
Well, not completely on your own. If you poke around the room enough,
you might think to pick up a clipboard lying on the desk. This movement
triggers an artificial intelligence system to wake up and start speaking to
you. The AI informs you that you are about to undertake a series of laboratory
tests. The AI does not tell you what you are being tested on. Again, it’s up to
you, the player, to figure it out.
What you eventually discover as you continue to play is that Portal is a
game about escaping from rooms that operate according to rules you are un
aware of. You learn that each room is a puzzle, increasingly booby-trapped,
and the game requires you to understand more and more complex physics in
order to get out. If you don’t teach yourself the physics of each new room—
that is, if you don’t learn the rules of the game—you’ll be stuck there forever,
listening to the AI system repeat herself.
Many, if not most, computer and video games today are structured this way.
Players begin each game by tackling the obstacle of not knowing what to do
and not knowing how to play. This kind of ambiguous play is markedly different
from historical, predigital games. Traditionally, we have needed instructions
in order to play a game. But now we’re often invited to learn as we go. We
explore the game space, and the computer code effectively constrains and
guides us. We learn how to play by carefully observing what the game allows
us to do and how it responds to our input. As a result, most gamers never read
game manuals. In fact, it’s a truism in the game industry that a well-designed
game should be playable immediately, with no instruction whatsoever.
A game like Portal turns our definition of a game on its head, but doesn’t
What Exactly Is a Game? | 27
destroy it. The four core elements of goals, rules, feedback, and voluntary
participation remain the same—they just play out in a different order. It used
to be that we were spoon-fed the goal and the rules, and we would then seek
feedback on our progress. But increasingly, the feedback systems are what we
learn first. They guide us toward the goal and help us decode the rules. And
that’s as powerful a motivation to play as any: discovering exactly what is pos
sible in this brand-new virtual world.
I THINK it’s fair to say that Suits’ definition, and going forward our definition,
holds up remarkably well against these diverse examples. Any well-designed
game—digital or not—is an invitation to tackle an unnecessary obstacle.
When we understand games in this light, the dark metaphors we use for
talking about games are revealed to be the irrational fears they really are. Gam
ers don’t want to game the system. Gamers want to play the game. They want
to explore and learn and improve. They’re volunteering for unnecessary hard
work—and they genuinely care about the outcome of their effort.
If the goal is truly compelling, and if the feedback is motivating enough,
we will keep wrestling with the game’s limitations—creatively, sincerely, and
enthusiastically—for a very long time. We will play until we utterly exhaust
our own abilities, or until we exhaust the challenge. And we will take the
game seriously because there is nothing trivial about playing a good game.
The game matters.
This is what it means to act like a gamer, or to be a truly gameful person.
This is who we become when we play a good game.
But this definition leads us to a perplexing question. Why on earth are so
many people volunteering to tackle such completely unnecessary obstacles?
Why are we collectively spending 3 billion hours a week working at the very
limits of our ability, for no obvious external reward? In other words: Why do
unnecessary obstacles make us happy?
When it comes understanding how games really work, the answer to this
question is as crucial as the four defining traits.
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How Games Provoke Positive Emotion
Games make us happy because they are hard work that we choose for ourselves,
and it turns out that almost nothing makes us happier than good, hard work.
We don’t normally think of games as hard work. After all, we play games, and
we’ve been taught to think of play as the very opposite of work. But noth
ing could be further from the truth. In fact, as Brian Sutton-Smith, a leading
psychologist of play, once said, “The opposite of play isn’t work. It’s depression.”6
When we’re depressed, according to the clinical definition, we suffer from
two things: a pessimistic sense of inadequacy and a despondent lack of activity.
If we were to reverse these two traits, we’d get something like this: an optimis
tic sense of our own capabilities and an invigorating rush of activity. There’s
no clinical psychological term that describes this positive condition. But it’s a
perfect description of the emotional state of gameplay. A game is an opportu
nity to focus our energy, with relentless optimism, at something we’re good at
(or getting better at) and enjoy. In other words, gameplay is the direct emo
tional opposite of depression.
When we’re playing a good game—when we’re tackling unnecessary
obstacles—we are actively moving ourselves toward the positive end of the
emotional spectrum. We are intensely engaged, and this puts us in precisely
the right frame of mind and physical condition to generate all kinds of positive
emotions and experiences. All of the neurological and physiological sys
tems that underlie happiness—our attention systems, our reward center, our
motivation systems, our emotion and memory centers—are fully activated by
gameplay.
This extreme emotional activation is the primary reason why today’s most
successful computer and video games are so addictive and mood-boosting.
When we’re in a concentrated state of optimistic engagement, it suddenly
becomes biologically more possible for us to think positive thoughts, to make
social connections, and to build personal strengths. We are actively condition
ing our minds and bodies to be happier.
If only hard work in the real world had the same effect. In our real lives,
What Exactly Is a Game? | 29
hard work is too often something we do because we have to do it—to make a
living, to get ahead, to meet someone else’s expectations, or simply because
someone else gave us a job to do. We resent that kind of work. It stresses us
out. It takes time away from our friends and family. It comes with too much
criticism. We’re afraid of failing. We often don’t get to see the direct impact
of our efforts, so we rarely feel satisfied.
Or, worse, our real-world work isn’t hard enough. We’re bored out of our
minds. We feel completely underutilized. We feel unappreciated. We are wast
ing our lives.
When we don’t choose hard work for ourselves, it’s usually not the right
work, at the right time, for the right person. It’s not perfectly customized for
our strengths, we’re not in control of the work flow, we don’t have a clear pic
ture of what we’re contributing to, and we never see how it all pays off in the
end. Hard work that someone else requires us to do just doesn’t activate our
happiness systems in the same way. It all too often doesn’t absorb us, doesn’t
make us optimistic, and doesn’t invigorate us.
What a boost to global net happiness it would be if we could positively
activate the minds and bodies of hundreds of millions of people by offering
them better hard work. We could offer them challenging, customizable mis
sions and tasks, to do alone or with friends and family, whenever and wher
ever. We could provide them with vivid, real-time reports of the progress
they’re making and a clear view of the impact they’re having on the world
around them.
That’s exactly what the game industry is doing today. It’s fulfilling our need
for better hard work—and helping us choose for ourselves the right work at
the right time. So you can forget the old aphorism “All work and no play
makes Jack a dull boy.” All good gameplay is hard work. It’s hard work that we
enjoy and choose for ourselves. And when we do hard work that we care about,
we are priming our minds for happiness.
The right hard work takes different forms at different times for different
people. To meet these individual needs, games have been offering us increas
ingly diverse kinds of work for decades now.
There’s high-stakes work, which is what many people think of first when
30 | R E A L I T Y I S B R O K E N
it comes to video games. It’s fast and action oriented, and it thrills us with the
possibility not only of success but also of spectacular failure. Whether we’re
driving hairpin turns at top speeds in a racing video game like the Gran Tur
ismo series or battling zombies in a first-person shooter game like Left 4 Dead,
it’s the risk of crashing, burning, or having our brains sucked out that makes
us feel more alive.
But there’s also busywork, which is completely predictable and monoto
nous. Busywork generally gets a bad rap in our real lives, but when we choose
it for ourselves, it actually helps us feel quite contented and productive. When
we’re swapping multicolored jewels in a casual game like Bejeweled or harvest
ing virtual crops in a social game like FarmVille, we’re happy just to keep our
hands and mind occupied with focused activity that produces a clear result.
There’s mental work, which revs up our cognitive faculties. It can be rapid
fire and condensed, like the thirty-second math problems in Nintendo’s Brain
Age games. Or it can be drawn-out and complex, like the simulated ten-thousand
year conquest campaigns in the real-time strategy game Age of Empires. Either
way, we feel a rush of accomplishment when we put our brains to good use.
And then there’s physical work, which makes our hearts beat faster, our
lungs pump harder, our glands sweat like crazy. If the work is hard enough,
we’ll flood our brains with endorphins, the feel-good chemical. But more im
portantly, whether we’re throwing punches in Wii Boxing or jumping around
to Dance Dance Revolution, we just enjoy the process of getting ourselves
completely worn out.
There’s discovery work, which is all about the pleasure of actively investigat
ing unfamiliar objects and spaces. Discovery work helps us feel confident, pow
erful, and motivated. When we’re exploring mysterious 3D environments, like
a vast city hidden in the sea in the role-playing shooter game BioShock, or when
we’re interacting with strange characters, like the fashionable undead teenagers
who populate Tokyo in the handheld battle game The World Ends with You, we
relish the chance to be curious about anything and everything.
Increasingly in computer and video games today there’s teamwork, which
emphasizes collaboration, cooperation, and contributions to a larger group.
When we carve out special duties for ourselves in a complex mission like the
What Exactly Is a Game? | 31
twenty-five-player team raids in World of Warcraft, or when we’re defending
our friends’ lives in a four-player cooperative game of the comic adventure
Castle Crashers, we take great satisfaction in knowing we have a unique and
important role to play in a much bigger effort.
Finally, there’s creative work. When we do creative work, we get to make
meaningful decisions and feel proud of something we’ve made. Creative work
can take the form of designing our homes and families in the Sims games, or
uploading video karaoke performances of ourselves to the SingStar network,
or building and managing an online franchise in the Madden NFL games. For
every creative effort we make, we feel more capable than when we started.
HIGH-STAKES WORK, busywork, mental work, physical work, discovery work,
teamwork, and creative work—with all this hard work going on in our favorite
games, I’m reminded of something the playwright Noël Coward once said:
“Work is more fun than fun.”
Sure, this sounds mildly absurd. Work more fun than fun? But when it comes
to games, this is measurably and demonstrably true, thanks to a psychology re
search method known as “experience sampling.”
Psychologists use the experience sampling method, or ESM, to find out
how we really feel during different parts of our day. Subjects are interrupted
at random intervals with a pager or by text message and asked to report two
pieces of information: what they’re doing and how they feel.7 One of the most
common findings of ESM research is that what we think is “fun” is actually
mildly depressing.
Virtually every activity that we would describe as a “relaxing” kind of fun—
watching television, eating chocolate, window-shopping, or just chilling out—
doesn’t make us feel better. In fact, we consistently report feeling worse
afterward than when we started “having fun”: less motivated, less confident,
and less engaged overall.8 But how can so many of us be so wrong about what’s
fun? Shouldn’t we have a better intuitive sense of what actually makes us feel
better?
We certainly have a strong intuitive sense of what makes us feel bad, and
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negative stress and anxiety are usually at the top of the list. ESM researchers
believe that when we consciously seek out relaxing fun, we’re usually trying
to reverse these negative feelings. When we seek out passive entertainment
and low-engagement activities, we’re using them as a counterbalance to how
stimulated and overwhelmed we feel.
But by trying to have easy fun, we actually often wind up moving ourselves
too far in the opposite direction. We go from stress and anxiety straight to bore-
dom and depression. We’d be much better off avoiding easy fun and seeking
out hard fun, or hard work that we enjoy, instead.
Hard fun is what happens when we experience positive stress, or eustress (a
combination of the Greek eu, for “well-being,” and stress). From a physiolog
ical and a neurological standpoint, eustress is virtually identical to negative
stress: we produce adrenaline, our reward circuitry is activated, and blood flow
increases to the attention control centers of the brain. What’s fundamentally
different is our frame of mind.
When we’re afraid of failure or danger, or when the pressure is coming
from an external source, extreme neurochemical activation doesn’t make us
happy. It makes us angry and combative, or it makes us want to escape and
shut down emotionally. It can also trigger avoidance behaviors, like eating,
smoking, or taking drugs.9
But during eustress, we aren’t experiencing fear or pessimism. We’ve gener
ated the stressful situation on purpose, so we’re confident and optimistic.
When we choose our hard work, we enjoy the stimulation and activation. It
makes us want to dive in, join together, and get things done. And this optimis
tic invigoration is way more mood-boosting than relaxing. As long as we feel
capable of meeting the challenge, we report being highly motivated, extremely
interested, and positively engaged by stressful situations. And these are the key
emotional states that correspond with overall well-being and life satisfaction.
Hard fun leaves us feeling measurably better than when we started. So it’s
no surprise, then, that one of the activities for which ESM subjects report the
highest levels of interest and positive moods both during and afterward is
when they’re playing games—including sports, card games, board games, and
computer and video games.10 The research proves what gamers already know:
What Exactly Is a Game? | 33
within the limits of our own endurance, we would rather work hard than be
entertained. Perhaps that’s why gamers spend less time watching television
than anyone else on the planet.11
As Harvard professor and happiness expert Tal Ben-Shahar puts it, “We’re
much happier enlivening time rather than killing time.”12
THERE’S ONE MORE important emotional benefit to hard fun: it’s called
“fiero,” and it’s possibly the most primal emotional rush we can experience.
Fiero is the Italian word for “pride,” and it’s been adopted by game design
ers to describe an emotional high we don’t have a good word for in English.13
Fiero is what we feel after we triumph over adversity. You know it when you
feel it—and when you see it. That’s because we almost all express fiero in
exactly the same way: we throw our arms over our head and yell.
The fact that virtually all humans physically express fiero in the same way is
a sure sign that it’s related to some of our most primal emotions. Our brains and
bodies must have evolved to experience fiero early on the human timeline—
and, in fact, neuroscientists consider it part of our “caveman wiring.” Fiero,
according to researchers at the Center for Interdisciplinary Brain Sciences
Research at Stanford, is the emotion that first created a desire to leave the cave
and conquer the world.14 It’s a craving for challenges that we can overcome,
battles we can win, and dangers we can vanquish.
Scientists have recently documented that fiero is one of the most powerful
neurochemical highs we can experience. It involves three different structures
of the reward circuitry of the brain, including the mesocorticolimbic center,
which is most typically associated with reward and addiction. Fiero is a rush
unlike any other rush, and the more challenging the obstacle we overcome,
the more intense the fiero.
A GOOD GAME is a unique way of structuring experience and provoking posi
tive emotion. It is an extremely powerful tool for inspiring participation and
motivating hard work. And when this tool is deployed on top of a network,
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it can inspire and motivate tens, hundreds, thousands, or millions of people
at a time.
Anything else you think you know about games, forget it for now. All the
good that comes out of games—every single way that games can make us hap
pier in our everyday lives and help us change the world—stems from their
ability to organize us around a voluntary obstacle.
Understanding that this is how games really work can help us stop worrying
about how people might game our systems, and inspire us to start giving them
real, well-designed games to play instead. If we actively surround ourselves with
people playing the same game that we are, then we can stop being so wary of
“players” playing their own game. When we know what it really means to play
a good game, we can stop reminding each other: This isn’t a game. We can
start actively encouraging people instead: This could be a game.
C H A P T E R T W O
The Rise of the
Happiness Engineers
I ’m not the first person to notice that reality is broken compared with games, especially when it comes to giving us good, hard work. In fact, the science of happiness was first born thirty-five years ago, when an American psy chologist by the name of Mihály Csíkszentmihályi observed the very same
thing. In 1975, Csíkszentmihályi published a groundbreaking scientific study
called Beyond Boredom and Anxiety. The focus of the study was a specific kind
of happiness that Csíkszentmihályi named flow: “the satisfying, exhilarating
feeling of creative accomplishment and heightened functioning.”1 He spent
seven years researching this kind of intense, joyous engagement: when and
where do we experience it most, and how can we create more of it?
Csíkszentmihályi (pronounced cheek-SENT-me-high) found a depressing
lack of flow in everyday life, but an overwhelming abundance of it in games
and gamelike activities. His favorite examples of flow-inducing activities were
chess, basketball, rock climbing, and partner dancing: all challenging endeav
ors with a clear goal, well-established rules for action, and the potential for in
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creased difficulty and improvement over time. Most importantly, flow activities
were done for pure enjoyment rather than for status, money, or obligation.
During this kind of highly structured, self-motivated hard work, Csíkszent
mihályi wrote, we regularly achieve the greatest form of happiness available
to human beings: intense, optimistic engagement with the world around us. We
feel fully alive, full of potential and purpose—in other words, we are com
pletely activated as human beings.
Of course, it’s possible to achieve this kind of extreme activation outside of
games. But Csíkszentmihályi’s research showed that flow was most reliably and
most efficiently produced by the specific combination of self-chosen goals, per
sonally optimized obstacles, and continuous feedback that make up the essential
structure of gameplay. “Games are an obvious source of flow,” he wrote, “and
play is the flow experience par excellence.”2
But if games are the most consistent and efficient source of joyous engage
ment in our lives, he wondered, then why did real life so infrequently resemble
a game? Csíkszentmihályi argued that the failure of schools, offices, factories,
and other everyday environments to provide flow was a serious moral issue,
one of the most urgent problems facing humanity. Why should we needlessly
spend the majority of our lives in boredom and anxiety, when games point to
a clear and better alternative? “If we continue to ignore what makes us happy,”
he wrote, “we shall actively help perpetuate the dehumanizing forces which
are gaining momentum day by day.”
The solution seemed obvious to Csíkszentmihályi: create more happiness
by structuring real work like game work. Games teach us how to create op
portunities for freely chosen, challenging work that keeps us at the limits of
our abilities, and those lessons can be transferred to real life. Our most press
ing problems—depression, helplessness, social alienation, and the sense that
nothing we do truly matters—could be effectively addressed by integrating
more gameful work into our everyday lives.3 It wouldn’t be easy, he admitted.
But if we failed to at least try to create more flow, we risked losing entire gen
erations to depression and despair.
He ended his groundbreaking study by warning of two populations in great
The Rise of the Happiness Engineers | 37
est need of more gameful work: “Alienated children in the suburbs and bored
housewives in the homes need to experience flow. If they cannot get it, they
will find substitutes in the form of escape.” This statement was eerily pro
phetic: today it is precisely these two demographic groups—suburban kids and
women who are at home during the day—who spend the most time escaping
into computer and video games.4 Clearly, we haven’t done enough to increase
everyday flow.
Csíkszentmihályi was right about the need to reinvent reality to work more
like a game. He was just too early. In 1975, the rest of the field of modern
psychology was still largely focused on understanding mental illness and neg
ative emotions, not optimal human experience. There wasn’t enough critical
momentum among his peers to pick up the problem of everyday happiness.
Meanwhile, the tools we had in 1975 for inventing and sharing new games
with mass audiences were still in their infancy. Pong, the first commercial
video game, was just three years old. The Atari home console was still two
years away from being released. And only one major research book had been
published on the psychology of gameplay: a 1971 book titled, appropriately,
The Study of Games.5
Today, however, we are in a very different position. Since Csíkszentmi
hályi’s breakthrough study, two crucial things have happened, making it
suddenly much more practical to improve quality of life with games: the rise
of positive psychology and the explosion of the computer and video game
industry.
Positive psychology is the relatively new field of science that studies “human
flourishing,” or how we achieve different kinds of happiness. For just over a
decade now, positive-psychology researchers have been accumulating a for
midable body of knowledge about how our brains and bodies work to help us
achieve well-being and life satisfaction.
Meanwhile, the commercial game industry is putting all that knowledge
to use. Game developers today understand that games become hits and make
money in direct proportion to how much satisfaction they provide and how
much positive emotion they provoke—in other words, how happy they make
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their players. As a result, game designers have been taught to relentlessly pur-
sue happiness outcomes, including flow—and they’ve innovated a wide range
of other happiness strategies along the way.
Happiness, of course, hasn’t always been the explicit goal of the game in
dustry, and not all game developers today share it. Plenty of game developers
today still think more about fun and amusement than well-being and life
satisfaction. But since the rise of positive psychology, the creative leaders of
the industry have increasingly focused on the emotional and psychological
impact of their games. More and more, the directors and designers of major
game studios are drawing directly on research findings from positive psychol
ogy to make better games. The game industry has even produced a number of
scientific research labs expressly devoted to investigating the neurobiology
of gameplay emotions.
On the whole, a shift is clearly happening. As one journalist put it, the
Microsoft game-testing lab “looks more like a psychological research institute
than a game studio.”6 This is no accident. Game designers and developers
are actively transforming what once was an intuitive art of optimizing human
experience into an applied science. And as a result, they are becoming the
most talented and powerful happiness engineers on the planet.
Today, these two historical trends—the science of happiness and the emo
tional evolution of the game industry—are intersecting. Thanks to positive
psychologists, we know better than ever what kinds of experiences and activi
ties really make us happy. And thanks to game developers, we have more and
more powerful, and increasingly mobile, systems for providing intense, opti
mistic engagement and the emotional rewards we crave most.
That gives us our second fix for reality:
A FIX #2: EMOTIONAL ACTIVATION
Compared with games, reality is depressing. Games focus our
energy, with relentless optimism, on something we’re good at
and enjoy.
The Rise of the Happiness Engineers | 39
We are finally perfectly poised to harness the potential of games to make
us happy and improve our everyday quality of life.
Let’s take a look at how we got here.
IN 1983, a jazz pianist and sociologist named David Sudnow published a
video game memoir, the first of its kind. It was a 161-page chronicle of his
efforts to master one of the original home video games: the Atari ping-pong
style game Breakout.
Sudnow wasn’t your stereotypical teen hanging out in an arcade. He was a
forty-three-year-old professor with a successful side career in music and a full
life by any objective measure. No one would have predicted that playing a
video game would become more satisfying work for him than doing research
or making music—least of all Sudnow himself. But to his great surprise, that’s
exactly what happened. For three months, Sudnow played Breakout as if it
were his full-time job: “Fifty hours, a good five hours a day for ten days, in the
afternoon, the evening, at three o’clock in the morning.”
What was so captivating about Breakout? It was basically single-player Pong:
you’d rotate a joystick knob to move a flat paddle along the bottom of the
screen and wait for a falling ball to hit the paddle. Move the paddle, wait for
the ball; move the paddle, wait for the ball. Your goal was to aim the ball using
the paddle to knock bricks out of a wall at the top of the screen.
At first, this work was easy: your paddle was big, the ball fell slowly, and
there were plenty of bricks to hit. But as you knocked out more and more
bricks, the ball fell faster and bounced off the wall more erratically, and your
paddle shrank to half its original size. It became increasingly difficult to keep
the ball in play, and it took better and better aim to guide the ball toward the
few remaining bricks. Once you missed five balls, the game was over.
As primitive a video game as it was, it nevertheless made for a perfect little
voluntary workload. It had everything you’d want from an unnecessary ob
stacle: a clear goal (destroy a prison wall), arbitrary restrictions (use only a
paddle and five balls), and instant feedback, both visual and audio (the bricks
disappeared from the screen one at a time, always with a satisfying beep). The
40 | R E A L I T Y I S B R O K E N
computer algorithms continuously adjusted the difficulty level to keep you
playing at the very edge of your own abilities.
As Sudnow put it, “Here’s all the motivation you’d ever want . . . and the
prize seemed to be just holding on.”7 The game completely sustained his
attention, even when he wasn’t in front of the Atari console. “When I wasn’t
at the TV, I was practicing the sequence in my imagination, walking down
the street, sitting in a café twirling a salt shaker, looking up during dinner in
a Japanese restaurant at a bamboo and rice paper trellis with Breakout-like
rectangles on the ceiling . . . just waiting to get back to the game.”8
The better he got at the game, the more he wanted to play, and the more
he played, the better he got. Sudnow was so taken aback by the intensity of
this continuous feedback loop, he felt compelled to write an entire book to
understand it. It’s an extended, poetic meditation on the emotions of game
play. He says almost everything we need to know about the emotional power
of early video games in just these two famous sentences:
This was a whole different business, nothing like I’d ever known,
like night and day. . . . Thirty seconds of play, and I’m on a whole
new plane of being, all my synapses wailing.9
What Sudnow describes is the extreme neurochemical activation that hap
pens in our brains and bodies when we start to play a good computer or video
game. He was intensely focused, highly motivated, creatively charged, and
working at the very limits of his abilities. Immersion was almost instant. Flow
was fast and virtually guaranteed.
From zero to peak experience in thirty seconds flat—no wonder video
games caught on. Never before in human history could this kind of optimal,
emotional activation be accessed so cheaply, so reliably, so quickly.
In the past, the deepest experiences of flow had required years of practice
to achieve, or extraordinary settings. When Csíkszentmihályi first wrote about
it, he was studying expert players of chess, or basketball, or rock climbing, or
partner dancing. Flow was typically the result of years, if not decades, of learn
ing the structure of an activity and strengthening the required skills and abil
The Rise of the Happiness Engineers | 41
ities. Otherwise, it required being immersed in a truly spectacular and unusual
context, like dancing in the crowded streets during carnival or skiing down an
exceptionally challenging mountainside.
Flow wasn’t supposed to come easy. But, as Sudnow and millions of other
early gamers discovered, video games made it possible to experience flow al
most immediately. Video games took the traditional properties of potentially
flow-inducing activities—a goal, obstacles, increasing challenge, and volun
tary participation—and then used a combination of direct physical input (the
joystick), flexible difficulty adjustment (the computer algorithms), and instant
visual feedback (the video graphics) to tighten the feedback loop of games
dramatically. And this faster, tighter feedback loop allowed for more reliable
hits of the emotional reward fiero: each microlevel of difficulty you survived
prompted a split-second emotional high.
The result was a much faster cycle of learning and reward, and ultimately
a sense of perfect and powerful control over a “microworld” on the screen. As
Sudnow described, “The joystick-button box feels like a genuine implement
of action. Bam, bam, bam, got you . . . Please don’t miss, come on, do it, get
that brick, easy does it, no surprises, now stay cool, don’t panic, take it in stride,
get it now. Get that closure. Video-game action. You know when you’ve got it
like you know your first drunk.”10
It was this fast, reliable fix of flow and fiero that kept Sudnow and all the
earliest gamers coming back for more. It’s no exaggeration to say that for many
gamers, it probably felt like they had been waiting their whole lives for some
thing like this: a seemingly free and endless supply of invigorating activity and
every reason in the world to feel optimistic about their own abilities.
Then and now, faster, more reliable flow and fiero separates computer and
video games from all the games that came before them. And that’s what makes
Sudnow’s memoir of playing Breakout such an important historical artifact.
He was the first to express what was so new and emotionally riveting about
digital games, before the spectacular graphics, before the epic stories, and be
fore the massively multiplayer worlds. Back then, all the emotional power of
video games stemmed from the fact that they were interesting obstacles with
better feedback and more adaptive challenges. As a result, they excelled at one
42 | R E A L I T Y I S B R O K E N
thing and pretty much one thing only: provoking so much flow and fiero, they
were nearly impossible to stop playing.
In fact, that was the whole point of these early video games: to keep playing
as long as possible. One of the original and best-known Atari slogans was
“Discover how far you can go.” It was a constant battle just to stay in the game,
but that was also the primary satisfaction of playing. Flow and fiero are the
original rewards of video gameplay, and by playing against the tireless ma
chine, we could endlessly produce them for ourselves.
Well, almost endlessly.
After three months, Sudnow finally exhausted his seemingly infinite source
of flow. He played a perfect game of Breakout, destroying all the walls with
just one ball. It was one of the biggest fiero moments of his life. But on that
day, when he earned the highest possible score, his Breakout obsession ended.
He had gone as far as flow and fiero could take him.
Fortunately for gamers, that’s not the end of the story.
Flow, as positive psychologists have documented, is only one part of the
overall happiness picture. It was the first kind of happiness these psychologists
studied, but the science has progressed significantly since then. As Corey Lee
M. Keyes, a psychology professor at Emory University, explains, “Flow is con
sidered part of the science of happiness but not all. . . . It is more of a tempo
ral state than a trait or condition of human functioning. While there are
studies on how to prolong it, flow is not seen as something that people can live
within all the time.”11
Flow is exhilarating in the moment. It makes us feel energized. A major
flow experience can improve our mood for hours, or even days, afterward. But
because it’s such a state of extreme engagement, it eventually uses up our
physical and mental resources.
We can’t sustain flow indefinitely—as much as we might want to. That’s
why, according to Keyes, human flourishing requires a more “continuous”
approach to well-being. It can’t just be all flow, all the time. We have to find
ways to enjoy the world and relish life even when we’re not operating at our
peak human potential.
This is true in games as well as in life.
The Rise of the Happiness Engineers | 43
David Sudnow, it turns out, was so exhausted by the three months he spent
suspended in nearly continuous Breakout flow that he subsequently stayed far
away from video games for quite some time.
Too much flow can lead to happiness burnout. Meanwhile, too much fiero
can lead to addiction—a word that Sudnow never once used in his memoir
but which nevertheless inescapably leaps to mind. Fiero taps into some of our
most primal hardwiring, and our emotional response can be extreme.
Recently, Allan Reiss, a professor of psychiatry and behavioral science at
Stanford, led a team of researchers in a study of the neurochemistry of fiero
in gamers. His laboratory captured MRIs of gamers’ brains while they were
playing particularly challenging video games. The researchers observed ex
ceptionally intense activation of the addiction circuitry of the brain when
gamers experienced moments of triumph. And as a result, the researchers
identified fiero as the most likely underlying cause of why some gamers feel
“addicted” to their favorite games.12
Gamer addiction is a subject the industry takes seriously—it’s a frequent
topic at industry conferences and on game developer forums: what causes
gamer addiction, and how can you help your players avoid it? This might at
first seem surprising: doesn’t the industry want gamers to spend more time (and
money) playing games, not less? And it’s true: more gaming by more people
is the primary goal of the industry. But the industry wants to create lifelong
gamers: people who can balance their favorite games with full and active lives.
And so we have what is perhaps the central dilemma of the game industry over
the past thirty years: how to enable gamers to play more without diminishing
their real lives. The industry knows that gamers crave flow and fiero—and the
more game developers give it to them, the more time and money gamers will
spend on their favorite games. But beyond a certain playing threshold—for
most gamers, it seems to be somewhere around twenty hours a week—they
start to wonder if they’re perhaps missing out on real life.
Technology journalist Clive Thompson has a name for this phenomenon:
gamer regret.13 And he’ll be the first to admit that he suffers from it as much
as any other gamer. Thompson recalls checking his personal statistics one
day—many games keep track of how many hours you’ve spent playing—and
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was shocked to see that he had clocked in thirty-six hours playing a single
game in one week—as he described it, “a missing-time experience so vast one
would normally require a UFO abduction to achieve it.” He found himself
vacillating between pride in what he’d accomplished in the virtual game en
vironment and wondering if all that hard work had really been worth it.
As Thompson writes: “The dirty secret of gamers is that we wrestle with this
dilemma all the time. We’re often gripped by . . . a sudden, horrifying sense
of emptiness when we muse on all the other things we could have done with
our game time.” He admits: “The elation I feel when I finish a game is always
slightly tinged with a worrisome sense of hollowness. Wouldn’t I have been
better off doing something that was difficult and challenging and productive?”
This internal conflict plays out in discussion forums all over Web. The twin
questions “How much time do you spend playing games?” and “How much
time is too much?” are ubiquitous in the gaming community.
As a partial solution to gamer regret, many of the most addictive online
games have implemented a “fatigue system.” These systems are most commonly
used in online games in South Korea and China, where the rates of online
gaming for young men can average up to forty hours a week.14 After three hours
of consecutive online play, gamers receive 50 percent fewer rewards (and half
the fiero) for accomplishing the same amount of work. After five hours, it be
comes impossible to earn any rewards. In the United States, a softer touch is
more commonly employed: World of Warcraft players, for example, accumu
late “resting bonuses” for every hour they spend not playing the game. When
they log back in, their avatar can earn up to double rewards until it’s time to
rest again.
But these measures are a stopgap at best. Trying to stop people from playing
their favorite games will never work; motivated gamers hungry for flow and
fiero will find a way around the restrictions and limitations. What’s needed
instead is for games to go beyond flow and fiero, which make us happy in the
moment, to provide a more lasting kind of emotional reward. We need games
that make us happier even when we’re not playing. Only then will we find the
right balance between playing our favorite games and making the most of our
real lives.
The Rise of the Happiness Engineers | 45
Fortunately, that’s exactly what’s happening in the computer and video
game market today. Games are increasingly teaching us the four secrets of
how to make our own happiness—and they’re giving us the power to make it
anytime, anywhere.
The Four Secrets to Making Our Own Happiness
Many different competing theories of happiness have emerged from the field
of positive psychology, but if there’s one thing virtually all positive psycholo
gists agree on, it’s this: there are many ways to be happy, but we cannot find
happiness. No object, no event, no outcome or life circumstance can deliver
real happiness to us. We have to make our own happiness—by working hard
at activities that provide their own reward.15
When we try to find happiness outside of ourselves, we’re focused on what
positive psychologists call “extrinsic” rewards—money, material goods, status,
or praise. When we get what we want, we feel good. Unfortunately, the plea
sures of found happiness don’t last very long. We build up a tolerance for our
favorite things and start to want more. It takes bigger and better rewards just
to trigger the same level of satisfaction and pleasure. The more we try to “find”
happiness, the harder it gets. Positive psychologists call this process “hedonic
adaptation,” and it’s one of the biggest hindrances to long-term life satisfac
tion.16 The more we consume, acquire, and elevate our status, the harder it is
to stay happy. Whether it’s money, grades, promotions, popularity, attention,
or just plain material things we want, scientists agree: seeking out external
rewards is a sure path to sabotaging our own happiness.
On the other hand, when we set out to make our own happiness, we’re
focused on activity that generates intrinsic rewards—the positive emotions,
personal strengths, and social connections that we build by engaging intensely
with the world around us. We’re not looking for praise or payouts. The very
act of what we’re doing, the enjoyment of being fully engaged, is enough.
The scientific term for this kind of self-motivated, self-rewarding activity
is autotelic (from the Greek words for “self,” auto, and “goal,” telos).17 We do
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autotelic work because it engages us completely, and because intense engage
ment is the most pleasurable, satisfying, and meaningful emotional state we
can experience.
As long as we are regularly immersed in self-rewarding hard work, we will
be happy more often than not—no matter what else is going on in our lives.
This is one of the earliest hypotheses of positive psychology, and a fairly radi
cal idea. It contradicts what so many of us have been taught to believe—that
we need life to be a certain way in order for us to be happy, and that the
easier life is the happier we are. But the relationship between hard work, in
trinsic reward, and lasting happiness has been verified and confirmed through
hundreds of studies and experiments.
One well-known study conducted at the University of Rochester, published in
2009, neatly upturns one of the most common assumptions about how happiness
works. Researchers tracked 150 recent college graduates for two years, monitoring
their goals and reported happiness levels. They compared the rates at which the
graduates achieved both extrinsic and intrinsic rewards, with self-reported levels
of well-being and life satisfaction. The researchers’ unequivocal conclusion: “The
attainment of extrinsic, or ‘American Dream,’ goals—money, fame, and being
considered physically attractive by others—does not contribute to happiness at
all.” In fact, they reported, far from creating well-being, achieving extrinsic re
wards “actually does contribute to some ill-being.” If we let our desire for more
and more extrinsic rewards monopolize our time and attention, it prevents us
from engaging in autotelic activities that would actually increase our happiness.
On the other hand, in the same study the University of Rochester research
ers found that individuals who focused on intrinsically rewarding activity, work
ing hard to develop their personal strengths and build social relationships, for
example, were measurably happier over the entire two-year period completely
regardless of external life circumstances like salary or social status.
This research confirms what dozens of other major studies have found:
happiness derived from intrinsic reward is incredibly resilient. Every time we
engage in autotelic activities, the very opposite of hedonic adaptation occurs.
We wean ourselves off consumption and acquisition as sources of pleasure and
develop our hedonic resilience. As research psychologist Sonja Lyubomirsky,
The Rise of the Happiness Engineers | 47
a leading expert on intrinsic reward, explains: “One of the chief reasons for
the durability of happiness activities is that . . . they are hard won. You’ve
devoted time and effort. . . . You have made these practices happen, and you
have the ability to make them happen again. This sense of capability and re
sponsibility is a powerful boost in and of itself.” In other words, we become
better able to protect and strengthen our quality of life, regardless of external
circumstances. We rely less and less on unreliable and short-lived external
rewards and take control of our own happiness. “When the source of positive
emotion is yourself . . . , it can continue to yield pleasure and make you happy.
When the source of positive emotion is yourself, it is renewable.”18
The prevailing positive-psychology theory that we are the one and only
source of our own happiness isn’t just a metaphor. It’s a biological fact. Our
brains and bodies produce neurochemicals and physiological sensations that
we experience, in different quantities and combinations, as pleasure, enjoy
ment, satisfaction, ecstasy, contentment, love, and every other kind of happi
ness. And positive psychologists have shown that we don’t need to wait for life
to trigger these chemicals and sensations for us. We can trigger them ourselves
through scientifically measurable autotelic activities.
In fact, from a neurological and physiological point of view, “intrinsic re
ward” is really just another way of describing the emotional payoffs we get by
stimulating our internal happiness systems.
By undertaking a difficult challenge, such as trying to finish a task in a
shorter time than usual, we can produce in our own bodies a rush of adrena
line, the excitement hormone that makes us feel confident, energetic, and
highly motivated.19
By accomplishing something that is very hard for us, like solving a puzzle
or finishing a race, our brains release a potent cocktail of norepinephrine,
epinephrine, and dopamine. These three neurochemicals in combination
make us feel satisfied, proud, and highly aroused.20
When we make someone else laugh or smile, our brain is flooded with
dopamine, the neurotransmitter associated with pleasure and reward. If we
laugh or smile, too, the effect is even more pronounced.21
Every time we coordinate or synchronize our physical movements with
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others, such as in dance or sports, we release oxytocin into our bloodstream,
a neurochemical that makes us feel blissed out and ecstatic.22
When we seek out what we might describe as “powerful” and “moving”
stories, media, or live performances, we’re actually triggering our vagus nerve,
which makes us feel emotionally “choked up” in our chests and throats, or
we’re firing up our nervous system’s pilomotor reflex, which gives us pleasur
able chills and goose bumps.23
And if we provoke our curiosity by exposing ourselves to ambiguous visual
stimulus, like a wrapped present or a door that is just barely ajar, we experi
ence a rush of “interest” biochemicals also known as “internal opiates.” These
include endorphins, which make us feel powerful and in control, and beta
endorphin, a “well-being” neurotransmitter that is eighty times more powerful
than morphine.
Few of us set out intentionally to trigger these systems. We don’t think of
happiness as a process of tapping strategically into our neurochemistry. We
just know what feels good and meaningful and satisfying, and that’s the kind
of activity we’ll do for its own sake.
Of course, we’ve also developed many external shortcuts to triggering our
hardwired happiness systems: addictive drugs and alcohol, rich but unhealthy
food, and chronic shopping, to name a few. But none of these methods are
sustainable or effective in the long term. As scientists have shown, hedonic
adaptation to extrinsic reward will cause our shortcut happiness behaviors
to spiral out of control until they no longer work or we can no longer afford
them, or even until they kill us.
Fortunately, we don’t have to fight this losing battle. As long as we’re fo
cused on intrinsic and not extrinsic reward, we never run out of the raw ma
terials for making our own happiness. We’re hardwired with neurochemical
systems to make all the happiness we need. We just have to work hard at things
that activate us and immerse ourselves in challenging activities we enjoy for
their own sake.
Writer and self-described happiness explorer Elizabeth Gilbert puts it best:
“Happiness is the consequence of personal effort. . . . You have to participate
relentlessly in the manifestations of your own blessings.”24 We have the bio
The Rise of the Happiness Engineers | 49
logical capability to create our own happiness through hard work. And the
harder we work to experience intrinsic rewards, the stronger our internal
happiness-making capabilities become.
SO WHICH INTRINSIC rewards, exactly, are most essential to our happiness?
There’s no definitive list, but a few key ideas and examples appear over and
over again in the scientific literature. My analysis of significant positive-
psychology findings from the past decade suggests that intrinsic rewards fall
into four major categories.25
First and foremost, we crave satisfying work, every single day. The
exact nature of this “satisfying work” is different from person to
person, but for everyone it means being immersed in clearly de
fined, demanding activities that allow us to see the direct impact
of our efforts.
Second, we crave the experience, or at least the hope, of being
successful. We want to feel powerful in our own lives and show
off to others what we’re good at. We want to be optimistic about
our own chances for success, to aspire to something, and to feel
like we’re getting better over time.
Third, we crave social connection. Humans are extremely social
creatures, and even the most introverted among us derive a large
percentage of our happiness from spending time with the peo
ple we care about. We want to share experiences and build bonds,
and we most often accomplish that by doing things that matter
together.
Fourth, and finally, we crave meaning, or the chance to be a part
of something larger than ourselves. We want to feel curiosity, awe,
and wonder about things that unfold on epic scales. And most
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importantly, we want to belong to and contribute to something
that has lasting significance beyond our own individual lives.
These four kinds of intrinsic rewards are the foundation for optimal human
experience. They’re the most powerful motivations we have other than our
basic survival needs (food, safety, and sex). And what these rewards all have in
common is that they’re all ways of engaging deeply with the world around
us—with our environment, with other people, and with causes and projects
bigger than ourselves.
IF INTRINSIC REWARD is so much more satisfying and effective in boosting
our happiness than extrinsic reward, then shouldn’t we all naturally spend
most of our time tackling unnecessary obstacles and engaging in autotelic
activity?
Unfortunately, as Sonja Lyubomirsky eloquently explains: “We have been
conditioned to believe that the wrong things will make us lastingly happy.”26
We’ve been sold the American dream. And increasingly, it’s not just Americans
who are giving up real happiness in favor of the pursuit of wealth, fame, and
beauty. Thanks to the globalization of consumer and popular culture, every
one on the planet is being sold the same dream of extrinsic reward. This is
especially true in emerging economies like China, India, and Brazil, where
more and more people are being ushered onto the global hedonic treadmill,
encouraged to consume more and to compete for limited natural resources as
a way to increase their quality of life.
But there is cause for hope. One group is opting out of this soul-deadening,
planet-exhausting hedonic grind, and in larger and larger numbers: hard-core
gamers.
Games, after all, are the quintessential autotelic activity. We only ever play
because we want to. Games don’t fuel our appetite for extrinsic reward: they
don’t pay us, they don’t advance our careers, and they don’t help us accumulate
luxury goods. Instead, games enrich us with intrinsic rewards. They actively
engage us in satisfying work that we have the chance to be successful at. They
The Rise of the Happiness Engineers | 51
give us a highly structured way to spend time and build bonds with people we
like. And if we play a game long enough, with a big enough network of players,
we feel a part of something bigger than ourselves—part of an epic story, an
important project, or a global community.
Good games help us experience the four things we crave most—and they
do it safely, cheaply, and reliably.
Good games are productive. They’re producing a higher quality of life.
When we realize that this reorientation toward intrinsic reward is what’s
really behind the 3 billion hours a week we spend gaming globally, the mass
exodus to game worlds is neither surprising nor particularly alarming. Instead,
it’s overwhelming confirmation of what positive psychologists have found in
their scientific research: self-motivated, self-rewarding activity really does make
us happier. More importantly, it’s evidence that gamers aren’t escaping their
real lives by playing games.
They’re actively making their real lives more rewarding.
C H A P T E R T H R E E
More Satisfying Work
P laying World of Warcraft is such a satisfying job, gamers have collectively spent 5.93 million years doing it. It sounds impossible, but it’s true: if you add up all the hours that gamers across the globe have spent playing World of Warcraft since the mas
sively multiplayer online (MMO) role-playing game (RPG) first launched in
2004, you get a grand total of just over 50 billion collective hours—or 5.93
million years.1
To put that number in perspective: 5.93 million years ago is almost exactly
the moment in history that our earliest human ancestors first stood upright.2
By that measure, we’ve spent as much time playing World of Warcraft as we’ve
spent evolving as a species.
No other computer game has ever made so much money keeping so many
players occupied for so long. Each WoW player spends on average between
seventeen and twenty-two hours per week in the virtual world, more time than
any other computer game attracts.3 And the number of subscribers has steadily
grown from 250,000 in January 2004 to more than 11.5 million in January
2010, making it the single largest paying game community in the world. (Like
many MMORPGs, WoW requires players to pay a monthly fee—on average,
More Satisfying Work | 53
fifteen dollars—in order to access the virtual world.) WoW developer Activi
sion Blizzard currently reaps an estimated $5 million every single day in
global subscription fees alone.4
What accounts for World of Warcraft’s unprecedented success? More than
anything else, it’s the feeling of “blissful productivity” that the game provokes.5
Blissful productivity is the sense of being deeply immersed in work that
produces immediate and obvious results. The clearer the results, and the faster
we achieve them, the more blissfully productive we feel. And no game gives
us a better sense of getting work done than WoW.
Your primary job in World of Warcraft is self-improvement—a kind of work
nearly all of us find naturally compelling. You have an avatar, and your job is
to make that avatar better, stronger, and richer in as many different ways as
possible: more experience, more abilities, stronger armor, more skills, more
talent, and a bigger reputation.
Each of these improvable traits is displayed in your avatar profile, alongside
a point value. You improve yourself by earning more points, which requires
managing a constant work flow of quests, battles, and professional training.
The more points you earn, the higher your level, and the higher your level, the
more challenging work you unlock. This process is called “leveling up.”
The more challenging the work, the more motivated you are to do it, and the
more points you earn . . . It’s a virtuous circle of productivity. As Edward Cas
tronova, who is a leading researcher of virtual worlds, puts it, “There is zero
unemployment in World of Warcraft.”6 The WoW work flow is famously de
signed so that there is always something to do, always different ways to improve
your avatar.
Some of the work is thrilling and high-stakes: it involves battling powerful
opponents you’re just barely strong enough to fight. Some of the work is ex
ploratory: you’re figuring out how to navigate around the many different re
gions of the kingdom, discovering new creatures and investigating strange
environments. Some of the work is busywork: you study a virtual profession,
like leatherworking or blacksmithing, and you collect and combine raw ma
terials to help you ply your trade.
A lot of the work is teamwork: you can join forces with other players to take
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on quests that none of you is strong enough to survive alone, and you can go
on raids that can only be completed by five, ten, or even twenty-five players
working together. This kind of collaboration often involves strategic work be
fore you take on the challenge. You have to figure out what role everyone will
play in the raid, and you may have to rehearse and coordinate your actions
many times to get it right.
Between the high-stakes work, the exploratory work, the busywork, the team
work, and the strategic work, the hours of work definitely add up. There’s so
much to do, the typical WoW player puts in as many hours weekly as a part
time job. All in all, it takes the average WoW player a total of five hundred hours
of gameplay to develop his or her avatar to the game’s current maximum level,
which is where many players say the fun really starts.7 Now that’s a labor of love.
So how exactly does a game convince a player to spend five hundred hours
playing it just to get to the “fun” part?
For some players, it’s the promise of ultimate challenge that makes the in
credible workload worth it. At the highest levels of the game, you get to expe
rience the extreme adrenaline rush of what players call the “endgame.” Players
who crave high-stakes work and extreme mental activation level up as fast as
they can to reach the endgame, because that’s where the most challenging
opponents and the hardest work—in other words, the most invigorating,
confidence-building gameplay—is available.
But there are plenty of online games that allow you to risk your virtual life
and battle challenging opponents in adrenaline-producing environments—
and you get to do it from the very start of the game. If that were the main re
ward for playing a game like World of Warcraft, the requirement of spending
five hundred hours leveling up would be a bug, not a feature. The process of
leveling up is easily as important, if not more important, than the endgame.
As one player explains, “If all I wanted to do was run around and kill stuff, I
could play Counter-Strike . . . and that game’s free.”8 The players of WoW, and
the many other subscription-based massively multiplayer online games like it,
are paying for a particular privilege. They’re paying for the privilege of higher
in-game productivity.
Consider many fans’ reactions when it was revealed that a highly antici
More Satisfying Work | 55
pated new MMO, Age of Conan, would take just two hundred fifty hours of
gameplay on average to reach the highest level. Bloggers described this as a
“paltry” and “positively anemic” amount of work, and professional game crit
ics worried that fans would reject an MMO that required “so little effort” to
achieve the highest level.9
In real life, if someone gave you a task that normally took five hundred
hours of work to finish, and then gave you a way to complete it in half that,
you would probably be pretty pleased. But in game life, where the whole point
for so many players is to get their hands on as much satisfying work as possible,
two hundred fifty hours of work is a disappointment. For these dedicated
MMO players, the possibility of reaching the highest level is simply justifica
tion for what they really love most: getting better.
No wonder Nick Yee, a leading researcher of MMOs and the first person
to receive a PhD for studying WoW, has argued that the MMOs are really
massively multiplayer work environments disguised as games. As Yee observes,
“Computers were made to work for us, but video games have come to demand
that we work for them.” This is true—but, of course, we are really the ones
who are asking to have more work. We want to be given more work—or rather,
we want to be given more satisfying work.
This brings us to our next fix for reality:
A FIX #3: MORE SATISFYING WORK
Compared with games, reality is unproductive. Games give us
clearer missions and more satisfying, hands-on work.
Satisfying work always starts with two things: a clear goal and actionable
next steps toward achieving that goal. Having a clear goal motivates us to act:
we know what we’re supposed to do. And actionable next steps ensure that we
can make progress toward the goal immediately.
What if we have a clear goal, but we aren’t sure how to go about achieving
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it? Then it’s not work—it’s a problem. Now, there’s nothing wrong with having
interesting problems to solve; it can be quite engaging. But it doesn’t neces
sarily lead to satisfaction. In the absence of actionable steps, our motivation
to solve a problem might not be enough to make real progress. Well-designed
work, on the other hand, leaves no doubt that progress will be made. There is
a guarantee of productivity built in, and that’s what makes it so appealing.
WoW offers a guarantee of productivity with every quest you undertake.
The world is populated by thousands of characters who are willing to give you
special assignments—each one presented on an individual scroll that lists a
clear goal, and why it matters, followed by actionable steps: where to go, step
by-step instructions for what to do when you get there, and a concrete measure
of proof you’re expected to gather to demonstrate your success. For example,
here is an annotated version of a typical WoW quest:
QUEST: A Worthy Weapon
Bring the Blade of Drak’Mar to Jaelyne Evensong at the Argent
Tournament Grounds. (This is your goal.)
Of all the times to have such rotten luck! My tournament blade
has gone missing and I need it for a match this afternoon. (And
this is why your goal matters.)
One of the bards tells me that travelers used to present winter hy
acinths to a lonely maiden in return for gifts. Those hyacinths grow
only on the ice flowing from the Ironwall Dam, on Crystalsong
Forest’s northwestern border with Icecrown. (This is where to go.)
Gather the flowers and take them to Drak’Mar Lake in northeast
ern Dragonblight, near its border with Zul’Drak and Grizzly Hills.
(These are your step-by-step instructions.)
Return to Jaelyne Evensong in Icecrown and deliver the Blade.
(This is your proof of completion.)
More Satisfying Work | 57
When you’re on a WoW quest, there’s never any doubt about what you’re
supposed to do, or where or how. It’s not a game that emphasizes puzzle solv
ing or trial-and-error investigation. You simply have to get the job done, and
then you will collect your rewards.
Why do we crave this kind of guaranteed productivity? In The How of Hap
piness, Sonja Lyubomirsky writes that the fastest way to improve someone’s
everyday quality of life is to “bestow on a person a specific goal, something to
do and to look forward.”10 When a clear goal is attached to a specific task, she
explains, it gives us an energizing push, a sense of purpose.
That’s why receiving more quests every time we complete one in World of
Warcraft is more of a reward than the experience points and the gold we’ve
earned. Each quest is another clear goal with actionable steps.
The real payoff for our work in WoW is to be rewarded with more oppor
tunities for work. The design of the work flow is key here: the game constantly
challenging you to try something just a little bit more difficult than what
you’ve just accomplished. These microincreases in challenge are just big
enough to keep sparking your interest and motivation—but never big enough
to create anxiety or the sense of an ability gap. As one longtime World of War
craft player explains, “When accepting a quest, you rarely have to question if
you can complete it; you just need to figure out when you can fit it into your
jam-packed hero schedule.”11 This endless series of goals and actionable steps
is exactly what makes World of Warcraft so invigorating.
MOTIVATION AND REASONABLY assured progress: this is the start of satisfy
ing work. But to be truly satisfied, we have to be able to finish our work as
clearly as we started it. To finish work in a satisfying way, we must be able to
see the results of our efforts as directly, immediately, and vividly as possible.
Visible results are satisfying because they mirror back to us a positive sense
of our own capabilities. When we can see what we’ve accomplished, we
build our sense of self-worth. As Martin Seligman, one of the founders of
positive psychology, argues, “The most important resource-building human
trait is productivity at work.”12 The key here is resource building: we like
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productive work because it makes us feel that we are developing our personal
resources.
The famous heads-up display of World of Warcraft, which shows us our
improvement in real time, is all about making our own resource building
more visible. It constantly flashes positive feedback at players: +1 stamina, +1
intellect, +1 strength. We can count our own internal resources by these
points, watching as we become more and more resourceful with every effort
we make: able to inflict or sustain more damage, or able to cast more power
ful spells.
We can also see the self-improving results of our game work just by looking
at our avatar, which visibly bears more impressive armors, weapons, and jew
els over time. And many players install a game modification that can show
them a complete history of every quest they’ve completed—the ultimate, tan
gible record of work well done.
And it’s not just self-improvement. At the highest levels of the game, during
the most collaborative game missions, the raids, collective improvement is the
focus. Players may join what are called “guilds,” or long-term alliances with
other players, to complete the most difficult raids. One popular WoW guide
explains, “Raiding is about building and maintaining a team, a close-knit
group of players who progress together.”13 As the guild’s raid statistics and
achievement statistics measurably improve, the satisfaction of resource build
ing is amplified by celebrating it with so many others.
But perhaps the most compelling form of feedback we get from working in
the World of Warcraft isn’t strictly about us. It’s a visual effect called phasing,
which is designed to vividly show us our impact on the world around us.
This is how phasing works: When I play an MMO on my computer, most
of the game content isn’t on my hard drive. It’s on a remote server that’s pro
cessing the game experiences for me and thousands of other players at the
same time. For the most part, if I’m in one part of the game world on my
computer, and you’re in the same part of the game world on your computer,
and we’re both playing on the same server, we see exactly the same world. The
game server sends us exactly the same visual data about who’s there, what
they’re doing, and what the environment looks like.
More Satisfying Work | 59
But in phasing, the server compares the game histories of different players
in the environment and shows each player a different version of the world
depending on what they’ve accomplished. When you complete a heroic quest
or a high-level raid, your virtual world literally changes—you see different
things from someone who hasn’t finished the quest or raid. As one WoW FAQ
explains: “Did you help a faction conquer an area? When you next return
they’ll have a camp set up with vendors and other services, and all the bad
guys are gone! The same area now serves a different purpose reflecting your
earlier work.”14
It’s a very powerful special effect. We’re not only improving our characters;
we’re improving the whole world. As one player writes in an enthusiastic re
view of the phasing content, “Whether this is achieved though technical wiz
ardry or just straight-up magic is unclear. Its integration is seamless, and it’s
incredibly satisfying. You feel like your actions are having a significant impact
on the world around you.”15
That is, after all, one of things we crave most in life. In his study The Plea
sures of Sorrow and Work, Alain de Botton argues that work is “meaningful
only when it proceeds briskly in the hands of a restricted number of actors and
therefore where particular workers can make an imaginative connection be
tween what they have done with their working days and their impact upon
others.”16 In other words, we have to both be close enough to the action and
see the results directly and quickly enough for work to satisfy our craving to
make an impact. When we don’t have visible results that we can clearly link
to our own efforts, it is impossible to take real satisfaction in our work. Unfor
tunately, for many of us this is true of our everyday work lives.
In Shop Class as Soul Craft, author and motorcycle mechanic Matthew
Crawford reflects on the psychological differences between manual labor and
everyday office work. As he observes:
Many of us do work that feels more surreal than real. Working in
an office, you often find it difficult to see any tangible result from
your efforts. What exactly have you accomplished at the end of
any given day? Where the chain of cause and effect is opaque and
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responsibility diffuse, the experience of individual agency can be
elusive. . . . Is there a more “real” alternative?17
While it may not be the solution Crawford is referring to, games like World
of Warcraft are just that: a more “real” alternative to the insubstantiality of so
much everyday work. Although we think of computer games as virtual experi
ences, they do give us real agency: the opportunity to do something that feels
concrete because it produces measurable results, and the power to act directly
on the virtual world. And, of course, gamers are working with their hands,
even if what they’re manipulating is digital data and virtual objects. Until and
unless the real work world changes for the better, games like WoW will fulfill
a fundamental human need: the need to feel productive.
That’s what it takes for work to satisfy us: it must present us with clear, im
mediately actionable goals as well as direct, vivid feedback. World of Warcraft
does all of this brilliantly, and it does so continuously. As a result, every single
day, gamers worldwide spend a collective 30 million hours working in World
of Warcraft. With its thousands of potential quests, its ever-elusive endgame,
and a server that generates more obstacles and opponents for you every time
you log on, it is without a doubt one of the most satisfying work systems ever
engineered. Even people who love their real jobs can be seduced by the bliss
ful productivity it provokes in us—myself included.
The first time I sat down to play the game, my friend Brian cheerfully
warned me that “World of Warcraft is the single most powerful IV drip of
productivity ever created.”
He wasn’t kidding. That weekend, I spent twenty-four hours playing
WoW—which was about twenty-three more hours than I’d intended.
What can I say? There was a lot of world-saving work to do.
Every time I completed a quest, I racked up experience points and gold.
But more important than the points or treasure, from the moment I entered
the online Kingdom of Azeroth, I was rich with goals. Every quest came with
clear, urgent instructions—where to go, what to do, and why the fate of the
kingdom hung in the balance of my getting it done as soon as possible.
When Monday morning came around, I resisted the idea of going back to
More Satisfying Work | 61
“real” work. I knew this wasn’t rational. But some part of me wanted to keep
earning experience points, stacking up treasure, collecting my plus-ones, and
checking off world-saving quests from my to-do list.
“Playing WoW just feels way more productive,” I remember telling my
husband.
I did go back to real work, of course. But it took me a while to shake the
feeling that I’d rather be leveling up. Part of me felt like I was accomplishing
more in the Kingdom of Azeroth than I was in my real life. And that’s exactly
the IV drip of productivity that World of Warcraft is so good at providing. It
delivers a stream of work and reward as reliably as a morphine drip line.
When we play WoW, we get blissed out by our own productivity—and it
doesn’t matter that the work isn’t real. The emotional rewards are real—and
for gamers, that’s what matters.
WORLD OF WARCRAFT is an example of extreme-scale satisfying work. Players
commit to this work environment for extraordinary periods of time.
But there are also microexamples of games that generate the rewarding
sense of capability and productivity. They’re called “casual games,” and they
provide satisfying work in very quick bursts of productive play: as short as a few
minutes to an hour. When interspersed with everyday work, they can be sur
prisingly boosting to everyday life satisfaction.
“Casual games” is an industry term for games that tend to be easy to learn,
quick to play, and require far less computer memory and processing power
than other computer and video games. (They’re often played online in Web
browsers, or on mobile phones.)
These games require less of a commitment than most video games: a casual
game player might play his or her favorite game for just fifteen minutes a day,
a few times a week.
Even if you don’t consider yourself a gamer, you’ve probably played some
casual games—including the versions of solitaire and Minesweeper that come
preinstalled on so many computers. Other iconic casual games include Bejew
eled, in which the goal is to rearrange brightly colored gems into sets of three;
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Diner Dash, a simulation of being a waitress; and one of my own personal
favorites, Peggle, which requires you to aim and shoot balls to knock out pegs
from a kind of psychedelic pachinko board.
Most casual games are single-player, allowing gamers to sneak in a few
minutes of play for themselves whenever they need it most. And one of the
places we seem to need the boost of gaming most is, perhaps not surprisingly,
at the office.
A recent major survey of high-level executives, including chief executive
officers, chief financial officers, and presidents, revealed that 70 percent of
them regularly play casual computer games while working. That’s right: the
vast majority of senior executives report taking daily computer game breaks
that last on average between fifteen minutes and one hour.
How do these executives explain their tendency to play while working?
Most of them say they turn to games to feel “less stressed out.” This makes per
fect sense—casual games are undoubtedly more effective than more passive
ways of decreasing stress at work, like browsing the Web. By tackling an un
necessary obstacle in the middle of the workday, these executives are trigger
ing a sense of self-motivation. They’re shifting their mental awareness from
the externally applied pressures of real work, or negative stress, to the inter
nally generated pressure of game work, or positive stress. The executives re
ported feeling “more confident, more energetic, and more mentally focused”
after playing a quick computer game—all hallmarks of eustress.
But even more interestingly, more than half of these gameful executives
say they play during work in order “to feel more productive.”18 Now this is a
statement that sounds crazy on the face of it—playing games to feel more pro
ductive at work? But this speaks to how much we all crave simple, hands-on
work that feels genuinely productive. We turn to games to help us alleviate
the frustrating sense that, in our real work, we’re often not making any progress
or impact.
As de Botton writes: “Long before we ever earned any money, we were
aware of the necessity of keeping busy: we knew the satisfaction of stacking
bricks, pouring water into and out of containers and moving sand from one
pit to another, untroubled by the greater purpose of our actions.”19 In casual
More Satisfying Work | 63
games, there is no greater purpose to our actions—we are simply enjoying our
ability to make something happen.
WHETHER IT’S A SHORT , simple burst of video game productivity or entering
into sprawling worlds designed to engage us in endless campaigns of satisfying
activity, playing games can give us a taste of that elusive sense of individual
agency and impact in a world where the work we do may be challenging, but
our efforts often seem fruitless.
The best-designed game work feels more productive because it feels more
real: the feedback comes stronger and faster, and the impact is more visible
and vivid. And for many of us who aren’t gratified enough by our day-to-day
jobs or don’t feel like our work is having a direct impact, gameful work is a
real source of reward and satisfaction.
On the other hand, as gratifying as it is to rack up achievements and get
the job done, it can be equally energizing—but in a very different way—to
fail, fail, fail. This brings us to our next intrinsic reward, which is a kind of
counterbalance to the experience of satisfying work. It’s the hope—but not
necessarily the achievement—of success.
C H A P T E R F O U R
Fun Failure and
Better Odds of Success
No one likes to fail. So how is it that gamers can spend 80 percent of the time failing, and still love what they’re doing?” Games researcher Nicole Lazzaro likes to stump audiences with tough questions, and this is one of her favorites. Lazzaro, an expert on game
play emotions, has been working in the game industry for twenty years as a
design consultant. She reports her research findings and design recommenda
tions to the industry annually at the Game Developers Conference. And per
haps her most significant finding yet is this: gamers spend nearly all of their
time failing. Roughly four times out of five, gamers don’t complete the mis
sion, run out of time, don’t solve the puzzle, lose the fight, fail to improve
their score, crash and burn, or die.1
Which makes you wonder: do gamers actually enjoy failing?
As it turns out, yes.
Lazzaro has long suspected that gamers love to fail, and a team of psycholo
gists at the M.I.N.D. Lab in Helsinki, Finland, recently confirmed it with sci
entific evidence. When we’re playing a well-designed game, failure doesn’t
disappoint us. It makes us happy in a very particular way: excited, interested,
and most of all optimistic.2
Fun Failure and Better Odds of Success | 65
If that finding surprises you, then you’re not alone—the Finnish research
ers weren’t expecting that result, either. But today, the “fun failure” study is
considered one of the most important findings in the history of video game
research.3 It helped pinpoint for the first time exactly how a well-designed
game helps players develop exceptional mental toughness.
Why Failure Makes Us Happy
The M.I.N.D. Lab is a state-of-the-art psychophysiology research center,
packed with biometric systems designed to measure emotional response: heart
rate monitors, brain wave monitors, electrical sensors, and more.
In 2005, to kick off a new research effort focused on emotional response to
video games, the lab invited thirty-two gamers to play the highly popular Super
Monkey Ball 2 while hooked up to the biometric monitors. In the bowling-
style game, players roll “monkey balls,” or transparent bowling balls with mon
keys inside them, down crooked bowling lanes that happen to be floating in
outer space. Throw a gutter ball at any point, and the monkey rolls right off
the edge of the lane, whirling off into the atmosphere.
While the gamers played, the researchers measured three indicators of emo
tional engagement: heart rate, because we pump blood faster when we’re emotion
ally aroused; skin conductivity, because we sweat more when we’re under stress;
and electrical activation of the facial muscles, because we move certain muscles
like the zygomaticus major muscle, which pulls the corners of the mouth back
and up into a smile, when we’re happy.
After collecting all of this physiological data, the researchers compared it
against a log of key gameplay events—just before rolling the monkey ball, the
moment of a successful strike, just after a gutter ball, and so on. Their goal: to
identify what triggered the strongest emotional reactions, both positive and
negative.
The M.I.N.D. Lab team expected that gamers would exhibit the stron
gest positive emotion when they earned high scores or when they completed
difficult levels—in other words, during the triumphant fiero moments. The
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players did indeed show peaks of excitement and satisfaction during these
moments. But the researchers noticed another set of positive emotion peaks
that caught them off guard. They found that players exhibited the most potent
combination of positive emotions when they made a mistake and sent the
monkey ball veering off the side of the lane. Excitement, joy, and interest shot
through the roof the second they lost their monkey ball.
Initially, the researchers were perplexed by the gamers’ positive emotional
reaction to “complete and unquestionable failure in the game.” When we fail
in real life, we are typically disappointed, not energized. We experience di
minished interest and motivation. And if we fail again and again, we get more
stressed, not less. But in Super Monkey Ball 2, failure seems to be more emo
tionally rewarding than success.
What was so interesting about failure in Super Monkey Ball 2? And why
would it make gamers happier than winning?
The M.I.N.D. Lab interviewed the players and consulted with game de
signers in order to make sense of their findings. After much consideration, they
concluded: failure in Super Monkey Ball 2, in an odd way, was something
players could be proud of.
Whenever a player made a mistake in Super Monkey Ball 2, something very
interesting happened, and it happened immediately: the monkey went whirl
ing and wailing over the edge and off into space. This animation sequence
played a crucial role in making failure enjoyable. The flying monkey was a
reward: it made players laugh. But more importantly, it was a vivid demonstra
tion of the players’ agency in the game. The players hadn’t failed passively.
They had failed spectacularly, and entertainingly.
The combination of positive feeling and a stronger sense of agency made the
players eager to try again. If they could send a monkey into outer space, then
surely they could knock over a few bowling pins or roll over a few more bananas
next time.
When we’re reminded of our own agency in such a positive way, it’s almost
impossible not to feel optimistic. And that’s the positive effect the research
ers were measuring in the M.I.N.D. Lab: excitement, joy, and interest. The
more we fail, the more eager we are to do better. The researchers were able
Fun Failure and Better Odds of Success | 67
to demonstrate this: the right kind of failure feedback is a reward. It makes us
more engaged and more optimistic about our odds of success.
Positive failure feedback reinforces our sense of control over the game’s
outcome. And a feeling of control in a goal-oriented environment can create
a powerful drive to succeed. Another player describes this phenomenon
perfectly: “Super Monkey Ball is pretty much the dictionary definition of
addictive. It brilliantly balances the intense frustration at failing to complete
a course with the absolute desire to have ‘just one more go.’”4 To optimists, set
backs are energizing—and the more energized we get, the more fervently we
believe that success is just around the corner. Which is why, on the whole,
gamers just don’t give up.
We aren’t used to feeling so optimistic in the face of things that are ex
tremely difficult for us. That’s why so many gamers relish wickedly hard game
content. Nearly every review you’ll find of the Super Monkey Ball games
praises them with descriptions such as “insanely frustrating” and “fiendishly
difficult.” We like it that way, precisely because it’s so rare in real life to feel
sincere, unabashed hope in the face of such daunting challenges.
It helps, of course, that gamers believe they have every chance of success
when they sit down to play a new game. Justifiable optimism is built right in
to the medium. By design, every computer and video game puzzle is meant
to be solvable, every mission accomplishable, and every level passable by a
gamer with enough time and motivation.
But without positive failure feedback, this belief is easily undermined. If
failure feels random or passive, we lose our sense of agency—and optimism
goes down the drain. As technology journalist Clive Thompson reminds us,
“It’s only fun to fail if the game is fair—and you had every chance of success.”5
That’s why Nicole Lazzaro spends so much time consulting with game
developers about how, exactly, to design failure sequences that are spectacular
and engaging. The trick is simple, but the effect is powerful: you have to show
players their own power in the game world, and if possible elicit a smile or a
laugh. As long as our failure is interesting, we will keep trying—and remain
hopeful that we will succeed eventually.
Which gives us our next fix for reality:
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A FIX #4: BETTER HOPE OF SUCCESS
Compared with games, reality is hopeless. Games eliminate
our fear of failure and improve our chances for success.
In many cases, that hope of success is more exciting than success itself.
Success is pleasurable, but it leaves us at a loss for something interesting to
do. If we fail, and if we can try again, then we still have a mission.
Winning tends to end the fun. But failure? It keeps the fun going.
“Games don’t last forever,” says Raph Koster, a leading creative director of
online games and virtual worlds. “I play something I’m good at, I get really far
and do really well, then I get bored.”6 And that’s when he stops playing and
moves on to the next game. Why? Because being really good at something is
less fun than being not quite good enough—yet.
Koster has written a book much beloved in the game industry, A Theory of
Fun for Game Design, in which he argues that games are “fun” only as long
as we haven’t mastered them. He writes, “Fun from games arises out of mastery.
It arises out of comprehension. . . . With games, learning is the drug.” And
that’s why fun in games lasts only as long as we’re not consistently successful.7
It’s something of a paradox. Games are designed for us to learn them, get
better at them, and eventually be successful. Any gamer who puts in the effort
can’t help but get better. And yet the better we are at a game, the less of a
challenge it presents. Harder levels and tougher challenges can keep the feel
ing of “hard fun” alive for a while. But if we keep playing, we keep getting
better—and so it’s inevitable: the unnecessary obstacle becomes less of an
obstacle over time.
That’s why, Koster says, “the destiny of games is to become boring, not to be
fun. Those of us who want games to be fun are fighting a losing battle against
the human brain.”8 Fun will always morph into boredom, once we pass the
critical point of being reliably successful. This is what makes games consum
able: players wring all the learning (and fun) out of them.
Fun Failure and Better Odds of Success | 69
Fun failure is a way to prolong the game experience and stretch out the
learning process. Meanwhile, when we can enjoy our own failure, we can
spend more time suspended in a state of urgent optimism—the moment of
hope just before our success is real, when we feel inspired to try our hardest
and do our best.
Learning to stay urgently optimistic in the face of failure is an important
emotional strength that we can learn in games and apply in our real lives.
When we’re energized by failure, we develop emotional stamina. And emo
tional stamina makes it possible for us to hang in longer, to do much harder
work, and to tackle more complex challenges. We need this kind of optimism
in order to thrive as human beings.
Scientists have found that optimism is closely correlated to a higher quality
of life in pretty much every way imaginable: better health, a longer life, less
stress and anxiety, more successful careers, better relationships, more creativ
ity, and more resilience in the face of adversity. This isn’t surprising: optimism
is what allows us to take action to improve our lives, and the lives of others. It
allows us to flourish—to create the best life possible for ourselves. Flourishing
isn’t about pleasure or satisfaction; it’s about living up to our fullest potential.
And to truly flourish, we have to be optimistic about our own abilities and
opportunities for success.
In fact, optimism about our own abilities not only makes us happier in the
moment, it also increases our likelihood of success and feeling happier in
the future. Numerous studies have shown that students, executives, and ath
letes are consistently more successful if they agree with statements like “I have
the ability to change things with my actions” or “I am in control of my own
fate.”9 Other studies show that when we’re in an optimistic state of mind, we
pay more attention, think more clearly, and learn faster.10 Hope primes our
minds for real success.
Of course, it’s possible to go overboard: too much optimism can be as harmful
as too little. We have to have the right level of optimism for the occasion. Martin
Seligman recommends adopting what he calls “flexible optimism”: continually
assessing our abilities to achieve a goal, and intensifying or reducing our efforts
accordingly.
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When we practice flexible optimism, we see more opportunities for success—
but we don’t overstate our abilities, and we don’t overestimate the amount of
control we have over an outcome. And we reduce our optimism when we get
feedback that we’re pursuing unattainable goals or operating in a low-control
environment. We recognize that our time and energy would be better spent
elsewhere.
Games are perfect environments for practicing flexible optimism. And we
do need help practicing more flexible optimism in everyday life. Randolph
Nesse, a professor of evolutionary medicine at the University of Michigan,
believes that our happiness depends on it—and has depended on it since the
earliest days of human civilization.
Nesse’s research focuses on the evolutionary origins of depression. Why
does depression exist at all? If it’s stayed in our gene pool for so long, he argues,
there must be some evolutionary benefit. Nesse believes that depression may
be an adaptive mechanism meant to prevent us from falling victim to blind
optimism—and squandering resources on the wrong goals.11 It’s to our evolu
tionary advantage not to waste time and energy on goals we can’t realistically
achieve. And so when we have no clear way to make productive progress, our
neurological systems default to a state of low energy and motivation.
During this period of mild depression, Nesse theorizes, we can conserve
our resources and search for new, more realistic goals. But if we persist in
pursuing unattainable goals? Then, Nesse proposes, the mechanism kicks into
overdrive, triggering severe depression.
Nesse thinks this mechanism, and our tendency to set unrealistic goals,
may be the cause of much of the current depression epidemic in the United
States. We set extreme goals: fame, fortune, glory, and supersized personal
achievements. We’re encouraged, says Nesse, to believe that we can do any
thing we set our hearts to, and then we try to achieve dreams that are just
unrealistic. We don’t pay attention to our real skills and abilities, nor do we
put our efforts toward the goals we are capable of achieving. We’re distracted
by extreme dreams—even when our evolutionary mechanism kicks in, signal
ing our ill-fated efforts.
But games can take us out of this depressive loop. They give us a good
Fun Failure and Better Odds of Success | 71
reason to be optimistic, satisfying our evolutionary imperative to focus on at
tainable goals. As happiness researcher Sonja Lyubomirsky writes, “We obtain
maximum happiness when we take on flexible and appropriate goals.”12 Good
games provide a steady flow of actionable goals in environments we know are
designed for our success—and they give us the chance to inject some flexible
and appropriate goals into our daily lives whenever we need them most.
The success we achieve in games is not, of course, real-world success. But
for many people it is more realistic than the kinds of success we put pressure
on ourselves to achieve—whether it’s money, beauty, or fame.
It’s depressing to spend our lives pursuing unrealistic goals. For anyone
who wants to opt out of this culture of extreme dreaming, games help enor
mously: they shift our attention away from depressing goals and train us to be
more flexibly optimistic. Today’s best games help us realistically believe in our
chances for success.
Of course, this might not be a perfect solution to the problem of unattain
able goal setting in contemporary society. But in the meantime, it does make
us feel better and builds our capacity for flexible optimism. We can opt out of
whatever “the dream” is supposed to be, and focus our efforts instead on goals
that give us real practice at working hard, getting better, and mastering some
thing new.
Take, for example, the wildly popular video game Rock Band 2. The musi
cal rhythm video game series has probably given us more exciting, realistic
goals than any other video game in the history of the medium. It racked up
more than a billion dollars of sales in its first year.13 And along the way to
becoming the number one best-selling game of 2009, as well as one of the
most successful video games of all time, it has turned millions of players into
aspiring hopefuls—and spectacular failures.
The Hope of Rock Star Success
To be a rock star is shorthand in our culture for supersized success. It’s one of
our favorite symbols of status and fame—and it’s something that virtually none
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of us has any real hope of achieving. But when you play Rock Band 2, you get
to aspire to rock stardom, with a knowing wink.
Rock Band is a game for up to four friends who perform the role of rock
stars by singing into a microphone, banging on a plastic drum kit, and pressing
out chords on plastic guitars with buttons instead of strings. You follow musi
cal cues from the game, which tell you which combination of notes to hit—or
sing—and when. All the while, your customizable rock star avatar appears on
the screen, rocking out on a stage.
Of course, you won’t become a real rock legend by playing a video game.
But you do get to perform alongside friends and family, playing the hits and
adopting the role of ultimate rock stars: the Who, the Grateful Dead, Pearl
Jam, Nirvana, Guns N’ Roses, the Rolling Stones, Bob Dylan, and the Beatles,
to name a few. And you’re performing the role in a way that feels genuine
because it’s such an active, hands-on experience.
When you are on vocals, you’re singing the actual lyrics, and you have to
sing well—the microphone has a pitch register to detect if you’re singing the
right notes at the right times. The drums are also a fairly realistic stand-in,
with four different pressure-sensitive drum pads arranged at realistic heights,
a drum pedal, and two cymbal add-ons. When you’re hitting away with your
drumsticks, trying to match the timing and arrangement of the falling notes
on the screen, you really are making a rhythmic noise. Even professional
drummers have remarked that it serves as a reasonable approximation of real
rock drumming.14
As for the guitar and the bass—well, that’s a more abstract kind of music
making. Jesper Juul, a well-known academic researcher of video games, calls
it the difference between “playing music,” or actually making the musical
sounds, and “performing music,” or doing complex actions that get translated
into musical sounds.15
Holding down different combinations of button frets sort of feels like using
different frets to play different chords, and toggling the strum bar back and
forth sort of feels like strumming the strings. More realistically, you’re playing
according to the same rhythms as a real guitarist would, and your fingers are
moving deftly around the way they might on a real fret board. It’s not playing
Fun Failure and Better Odds of Success | 73
real music, but it’s performing musical and rhythmic actions in a way that feels
closely connected to the actual song.
On all the instruments, the more accurately you hit your notes, the better
and fuller the backing song tracks sound. If you’re messing up on drums, the
drum track disappears from the song. If you’re hitting only half your guitar
notes, the guitar track sounds spotty. But if the entire band is playing success
fully, the song is virtually identical to the original artist’s track.
Alex Rigopulos, one of the creators of the Rock Band series, has said that one
of the goals of the game is for “the music to come alive when you’re playing.”16
And that’s the best way to describe the sensation of playing the game. Although
you’re not really “playing” the music, you are making the music come to life.
You can really hear the impact of your efforts in the song that’s produced—and
hopefully you’re making it sound better. The more complicated your finger
work or rhythm work, or the more demanding the pitch detector is of you, the
more real the connection between your work and how the song feels.
Every step up the difficulty chart gives you a more complicated set of mu
sical actions to perform. And each added layer of complexity feels more closely
connected to the real musical work of the song: more complex chords or deftly
syncopated drumbeats or pitch perfection.
For all of these reasons, getting better at Rock Band feels like a truly worthy
goal. You are mastering your favorite songs in a way that will let you connect
and interact with them, and potentially perform them in front of an audience.
This is perhaps the game’s biggest secret to cultivating the hope of success:
the Rock Band gaming culture extends many, many opportunities to perform
in front of audiences. You can perform in front of friends and family in your
own home. You can go to bars in just about every major city to participate in
Rock Band game nights and perform on a real stage. And Rock Band is also
one of the most popular choices for live video game tournaments these days.
The possibility of not only mastering a song, but also showing off that mas
tery to others, amplifies the optimistic drive. And fortunately for players who
want to really master the hard and extreme versions of their favorite songs,
failure in Rock Band is about as entertaining and energizing as failure can get.
The fun of Rock Band failure starts with the audio effects. If you get behind
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the beat or off your pitch or hit too many wrong notes, the song audibly starts
to fall apart. First you hear bad notes in the musical accompaniment. Then
you hear heckles and boos from the crowd. The more you fail, the more the
song falls apart. Eventually, if you’re bad enough, the visual effects kick in:
you’ll be booed off the stage by the animated crowd while your avatar pouts
and skulks around the stage and all the band members shake their fists and
scowl at each other. It’s a highly entertaining fail sequence—so over-the-top
that you can’t help but laugh at yourself.
Even better, the “fail sequence” in real life is often more entertaining than
the online version. When your performance power bar hits the red zone, in
dicating that you are about to be booed offstage, you can’t help yourself: you
give it one last shot, whaling away at your instrument the best you can. You
fling the drumsticks around like crazy, or strain your vocal chords to the far
thest extremes of your range, or mash the plastic guitar frets and thrash your
strum button like a maniac. That last desperate rush of play is energizing even
if you’re playing alone—but when you’re playing with at least one other per
son, it’s also hysterically funny.
Combined with the positive emotions that this kind of spectacular fail
ure sparks, you also get a bit of crucial information every time you wipe out
on a song: an exact percentage readout of how far in the song you got before
being booed off the stage. This information shows you what you’ve positively
accomplished—even if it’s only 33 percent, you’ve survived a third of the way
through the song. You haven’t so much failed as achieved partial success. And
the higher your percentage gets, the more capable and confident you feel—
and the desire for one more go at the song kicks in.
This desire isn’t misdirected: the game environment supports your hope of
success in several key ways. For instance, each player in your band can select
a different difficulty level, meaning your experienced drummer can play on
hard while your vocalist scrapes by on medium and your beginner guitarist
takes it easy. This allows each player to set his or her own customized and
realistic goal, while still playing the same song with the group.
If you’re playing with friends, you can also “save” each other from musical
disaster. If the bassist wipes out, the guitarist can play a spectacular solo and
Fun Failure and Better Odds of Success | 75
revive her. If the drummer fails, the singer can belt the chorus perfectly to
bring him back into the game. You can actually fail and be revived by other
band members twice before you get booed off for good. And, crucially, saves
are dependent on the successful effort of another band member. One mem
ber’s failure pushes the others to do better.
The real-time feedback from the game also makes it easy to learn from your
mistakes. When you’re playing the drum or string instruments, you get visual
confirmation of every note you hit or miss. You know instantly that you’re off
the beat or getting your chords wrong, and it’s easy to identify exactly where
you’re getting tripped up. When you’re the singer, you can watch the musical
staff to see if you’re perfectly on pitch, sharp, or flat. You can adjust in real
time, sliding up or down to hit the right note—and after a few goes at the same
song, you actually start to sound better.
All of these features make Rock Band feel like a learning environment. And
playing really does seem to help us grow musically, even if it’s just a better
understanding of the rhythms and tracks of songs we’ve always loved, or a
greater confidence performing in front of friends and family.
Moreover, research suggests that players of music video games are increas
ingly driven to play real musical instruments. In a 2008 study of more than
seven thousand Rock Band and Guitar Hero players, 67 percent of the non
musicians in the group reported that they had been inspired to pick up a real
instrument since they’d started playing the video games. Meanwhile, 72 per
cent of the gamers who considered themselves musicians reported that they’d
spent more time playing their real instruments since beginning to play music
video games.17
No major research has been published yet on whether games like Rock
Band confer real musical ability. But these games are without a doubt confer-
ring real optimism, which in turn inspires real musical participation.
YOU CAN PLAY Rock Band alone—practicing any of the four instruments by
yourself—but gamer surveys indicate that hardly anyone does. In fact, a 2008
study by the Pew Internet & American Life Project looked at the role of video
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games in family life and explicitly credited music video games like Rock Band
for increasing the amount of time gamers of all ages spend playing together.
It’s no coincidence that one of the most optimism-building video games is
also one of the most social. One of the biggest hopes we have for our own
success is to share it. We want others to see our strengths, and to reflect our
achievements back to us. Success, as they say, means nothing alone. For all
the positive feedback that a game can give us, we crave the praise and admira
tion of our friends and family even more.
In fact, studies have shown that optimism makes us more likely to seek out
social support and develop strong relationships.18 When we feel a strong sense
of agency and motivation, we draw other people closer into our lives. And
that’s why so much of the fun failure we experience in games is increasingly
taking place in a social context. More and more, we are inviting our friends
and family to play with us, whether it’s in person or online. We seek out op
portunities to perform our favorite games in front of audiences. And we form
long-term teams, like our World of Warcraft guilds and our rock bands.
It may have once been true that computer games encouraged us to interact
more with machines than with each other. But if you still think of gamers as
loners, then you’re not playing games.
C H A P T E R F I V E
Stronger Social Connectivity
More than 5 million people are playing the online word game Lexulous on Facebook. And most of them are playing it with their moms. When the game was released in 2007, it became the first Facebook application to achieve a mass audience, and the familiarity of the
gameplay was one of its main attractions. If you know how to play Scrabble,
then you already know how to play Lexulous—it’s just a slightly modified and
unauthorized version of the classic board game, combined with online chat.1
There’s no time limit on turns, and games stay active even when you log out
of the social network. Whenever it’s your turn, Facebook sends you an alert to
your home page, your e-mail, or your mobile phone.
Here’s how one Lexulous reviewer sums up its cross-generational appeal:
“Everyone in your social network, even your mom, knows how to play Scrab
ble.”2 No doubt that’s why so many of the online rave reviews include the
phrase “my mom”—like this one: “I live in Atlanta, and my mom’s in Texas.
We love to have game night across the miles. Although I am sure she needs a
break from me kicking her butt all of the time. (Love you, Mom!)”3
I’ve been reading game reviews for most of my life and I’ve never seen
anything close to this many mom references. In fact, it’s not that much of a
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stretch to say that, for many, the primary reason they play Lexulous is to have
an excuse to talk to their mom every day.
It’s not just online reviews that have given me this suspicion—there’s pho
tographic evidence as well. Lexulous games are private, but players often post
screenshots of their most triumphant moments on photo-sharing sites like
Flickr and Photobucket. In these screenshots, which usually have titles like
“Online Scrabble with Mom” or “In Which I Beat My Mother at Lexulous,”
you get a glimpse of the kind of everyday familial checking-in that runs along
side the wordplay.4 Much of the chat is mundane game talk, but you also see
a constant stream of catching up, like these messages spied on Flickr: “Have
you started your internship yet? How is that going?”5 and “Knee still hurt.
Putting a lot of ice on it.”6 Or “What are you doing after work?” and “Your
stepfather says hello.”7 Some chat messages simply express users’ happiness to
be playing together, like this one from a mom to two daughters: “Glad to see
you two, even if you do spank me when we play. :)”8 Of course, there are tons
of messages that simply say: “I love you.”9
Judging from the shared screenshots, it’s not just moms whom players use
Lexulous to keep in touch with daily. There are also plenty of running games
against dads, cousins, siblings, in-laws, former coworkers, faraway friends, and
spouses on business trips. (That’s when I most frequently play Lexulous—I
keep a game running against my husband when I’m traveling for work. It helps
me feel like we’re actually doing something together, not just checking in.)
Because you don’t have to be online playing at the same time, it’s easy to
organize a game with anyone else, no matter where or how busy they are. You
can easily keep up with the game by playing literally only a few minutes a day.
And by keeping running games going with your real-life friends and family,
you’re ensuring daily opportunities to actively connect with the people you
care about most.
The tight-knit nature of the Lexulous game world wasn’t a necessary out
come of the game’s design. On Facebook, you can technically start a Lexulous
game with anyone—even people you don’t know—but most people play
against people they already count as Facebook “friends.” Playing Lexulous is
Stronger Social Connectivity | 79
checking in with our loved ones, but with a purpose. For anyone who has ever
needed a gentle reminder to stay in touch, Lexulous provides a motivation. It
helps us stay actively connected, by reminding us that it’s literally “our turn”
to say something. And when there’s a game on the line, suddenly staying in
touch is not just pleasant and gratifying—it is also addictive.
The secret to the addictiveness of Lexulous is its asynchronous gameplay:
players don’t have to be online at the same time, and can take their turns when
ever they want. Some Lexulous games go quickly, with players trading words
every few minutes, but many games go quite slowly, with players taking just
one or two turns a day, or even less often than that.
The unpredictable rhythm of asynchronous play adds a measure of antici
pation. You’re thinking about your next play, but you don’t know when you’ll
be able to make it. You’re motivated to act, but you have to wait for your
Facebook friends to check back into the game. And because you often have
no idea if your friends are still logged on or paying attention to the game,
there’s an emotional buildup to waiting for their next moves. As one player
puts it, “You have to be addicted AND patient.”10
The addictiveness of the game pushes us to initiate social interaction with
members of our extended social network whom we might ordinarily leave out
of our daily life online. Indeed, starting a new game with someone is making
a commitment to interact with them at least a dozen or so times in the near
future. And when you’ve got five or ten or twenty games going at once, you’ve
effectively scheduled hundreds of microinteractions with people you like into
your everyday routine.
According to user metrics reported in an article in the Wall Street Journal,
on average one-third of registered Lexulous players at any given time have
logged in at least thirty straight days in a row.11 This is a measure of the remark
able stickiness of social network gaming—it capitalizes brilliantly on the in
creased motivation we feel when we play a good game. It leverages our increased
interest and optimism to help us satisfy our often otherwise thwarted desire to
feel more connected with friends and family.
Simply put, social network games make it both easier and more fun to
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maintain strong, active connections with people we care about but who we
don’t see or speak to enough in our daily lives.
Eric Weiner, an independent foreign correspondent and author of The Ge
ography of Bliss, has covered happiness trends throughout the world. His re
search has confirmed for him that “our happiness is completely and utterly
intertwined with other people: family and friends and neighbors. . . . Happiness
is not a noun or verb. It’s a conjunction. Connective tissue.”12 Games like Lex
ulous are intentionally designed to strengthen the connective tissue within our
social networks. Each move we make in the game is a conjunction.
We clearly need more social conjunctions in our lives. As numerous econ
omists and positive psychologists have observed, globally we make the mistake
of becoming less social the richer we become as individuals, and as a society.
As Weiner observes: “The greatest source of happiness is other people—and
what does money do? It isolates us from other people. It enables us to build
walls, literal and figurative, around ourselves. We move from a teeming col
lege dorm to an apartment to a house and, if we’re really wealthy, to an estate.
We think we’re moving up, but really we’re walling off ourselves.”13
Games like Lexulous can help us start chipping away at those walls. Lexu
lous was the first breakthrough social network game, but since its success, the
genre has experienced dramatic growth—particularly on Facebook. In early
2010, a virtual farming game called FarmVille hit an astonishing benchmark:
90 million active players on Facebook, nearly 30 million of whom log in on
any given day to harvest their virtual crops and tend to their virtual livestock.14
It’s an unprecedented scale of participation in a single online game. Roughly
one in seventy-five people on the planet is currently playing FarmVille, and one
in two hundred people on the planet logs in on any given day to manage and
grow their virtual farm. What accounts for this global popularity? FarmVille is
the first game to combine the blissful productivity of World of Warcraft with the
easy gameplay and social connectivity of Lexulous.
Half the fun of FarmVille is earning experience points and gold in order to
level up and earn access to better crops and farm equipment, more exotic
animals, and a bigger land plot. Every time you log in to the game, you can
improve your stats by undertaking a series of simple, point-and-click tasks:
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plow the soil, buy and plant the seeds, harvest the crops, pet your farm ani
mals. Each crop takes between twelve hours and four days in real time to yield
a harvest, so checking in every day or so becomes a regular habit. You start the
game able to harvest just strawberries and soybeans on a humble two-by-six
square plot. Over time, you can work your way up to a “mighty plantation”
plot of twenty-two by twenty-two squares, on which you can grow lilies, yellow
melons, and coffee—not to mention care for bunny rabbits, pinto horses, and
golden chickens.
But the real genius of FarmVille is the social layer on top of this immensely
satisfying self-improvement work. The first time you log in to the game, you
see a list of your real-life Facebook friends who are already tending their own
virtual farms. You can make any or all of them your “neighbors” in the game
and visit their farms whenever you want to see how they’re doing.
You don’t interact directly with these neighbors—instead, like most Lexu
lous play, FarmVille is an entirely asynchronous experience. While you’re
tending your own farm, pop-up windows nudge you to pay attention to your
friends’ and families’ farms: “Chelsea could use help on her farm. Can you
give her a hand?” or “Ralph’s crops are looking a little puny. Could you please
fertilize them?” Most players spend up to half their time in FarmVille helping
others: raking up their leaves, shooing away raccoons, or feeding their chick
ens. You can also send your neighbors one free gift every day—a virtual avo
cado tree, a bale of hot pink hay, or a duck, for instance. Meanwhile, whenever
you log back in to the game, you’ll see a list of neighbors who have helped
your farm, and you’re likely to find a pile of presents to accept.
The gifts aren’t real, of course. The favors don’t help you in your everyday
life. But the gesture isn’t an empty one. Every gift or favor someone bestows
upon you helps you achieve your goals in the game. And it’s a virtuous circle.
Every time you see that someone has helped your farm, you feel the urge to
reciprocate. Over time, you build up a rhythm of checking in and helping
others in your social network every single day.
It’s not a good substitute for real interaction, but it helps keep extended
friends and family in our daily lives when we might otherwise be too busy to
stay connected. Games like Lexulous and FarmVille ensure we’ll show up and
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do our part to nurture our relationships daily, and make a gesture of friendship
whenever it’s our turn.
And so we have our fifth fix for reality:
A FIX #5: STRONGER SOCIAL CONNECTIVITY
Compared with games, reality is disconnected. Games build
stronger social bonds and lead to more active social networks.
The more time we spend interacting within our social net
works, the more likely we are to generate a subset of positive
emotions known as “prosocial emotions.”
Prosocial emotions—including love, compassion, admiration, and devotion—
are feel-good emotions that are directed toward others. They’re crucial to our
long-term happiness because they help create lasting social bonds.
Most of the prosocial emotions that we get from gaming today aren’t neces
sarily built in to the game design; they’re more of a side effect of spending
more time playing together. Case in point: my husband and I first fell in love
when we spent six weeks in each other’s apartments playing a mystery adven
ture game called Grim Fandango on my laptop. Falling in love wasn’t so much
anything about that game in particular as it was a result of spending so
much time working together to solve puzzles—not to mention negotiating
who got to control the mouse and keyboard, and when—in order to lead us
through the virtual world. Similarly, any pair or group of people who consis
tently play a game together, online or face-to-face, will have increased op
portunities to express admiration for each other, to devote themselves to a
common goal, to express sympathy for others’ losses, and even to fall in love.
(Which reminds me of the most interesting comment I’ve eavesdropped on
by browsing Lexulous screenshots: “Quite a close game again. Loser has to
marry the winner?”15)
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But beyond this kind of all-purpose social benefit to playing games together,
there are two specific prosocial emotions that games give us: happy embar
rassment and vicarious pride. Let’s take a look at why these two prosocial
emotions matter, and how online games generate them better than real-world
interaction.
Happy Embarrassment
If there’s one thing Lexulous players do even better than making obscure
words out of random letters, it’s gently teasing each other in a way that makes
them feel good. And the most effective way they tease each other is through
trash-talking.
Trash-talking, when it’s a playful way to insult your competition, is almost
as important to our enjoyment of social network games as the actual core
gameplay. We crave the distinctly rewarding feeling we get from a good game
when we soundly beat, or are beaten, by people we really like. More impor
tantly, we crave the experience of teasing each other about it, in private and
in public.
Consider, for example, the following public status updates from Lexulous
players. These statements are visible to all members of their social network
(including, no doubt, the people they are playing against), and sometimes to
the whole world (which is how I happened to see them):
“Playing Lexulous on Facebook with my mom. I’m winning. Hee
hee hee!”16
“I so pwnd my mom!”17
If you’ve never pwned your mom, you’re clearly missing out.
To pwn someone—pronounced “pone” or “pawn,” though most people just
type it—means to achieve such a major victory you can’t help but gloat after
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ward. It originates from a common typo of the word “own,” since the letters p
and o are next to each other on a standard keyboard; “own” has long been a
popular gamer shorthand for the boastful comment “I’m so good at this game,
I own it.”18
Why is game pwning such an increasingly popular form of social inter action?
And why, when we’re on the receiving end, do we happily put up with it?
Teasing each other, recent scientific research has shown, is one of the fast-
est and most effective ways to intensify our positive feelings for each other.
Dacher Keltner, a leading researcher of prosocial emotions at the University
of California, has conducted experiments on the psychological benefits of
teasing, and he believes that teasing plays an invaluable role in helping us
form and maintain positive relationships.19
“The tease is like a social vaccine,” Keltner explains. “It stimulates the recipi
ent’s emotional system.” Teasingly trash-talking allows us to provoke each other’s
negative emotions in a very mild way—we stimulate a very small amount of anger
or hurt or embarrassment. This tiny provocation has two powerful effects. First,
it confirms trust: the person doing the teasing is demonstrating the capacity to
hurt, but simultaneously showing that the intention is not to hurt. Just like a dog
might play-bite another dog to show that it wants to be friends, we bare our teeth
to each other in order to remind each other that we could, but never really would,
hurt each other. Conversely, by allowing someone else to tease us, we confirm
our willingness to be in a vulnerable position. We are actively demonstrating our
trust in the other person’s regard for our emotional well-being.
By letting someone tease us, we’re also helping them feel powerful. We’re
giving them a moment to enjoy higher status in our social relationship—and
humans are intensely attuned to shifts in social status. By letting someone else
experience higher status, we intensify their positive feelings for us. Why? Be-
cause we naturally like people more when they enhance our own social status.
This is the essence of happy embarrassment and, according to Keltner’s
research, we’re hardwired to feel it. He has documented the physiological
basis for this complicated social effect in studies of face-to-face playful teasing
and trash-talking. According to Keltner’s findings, the recipient of the tease
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almost invariably showed signs of lowered status, followed by an effort at rec
onciliation: gaze aversion, bowed head, nervous smile, hand touching the
face, and so on. All of this is followed by a fleeting smile, a microexpression
that indicates we actually enjoy being teased by people we trust. Meanwhile,
the more obvious the display of lowered status, the more the teasers reported
liking the teased afterward.
None of this is a conscious process, Keltner’s research shows. We mostly
tease and let ourselves be teased because it feels good. But the reason why
it feels good is that it builds trust and makes us more likable. Most of us
might not realize exactly why it enhances our social connection, but we defi
nitely feel the emotional net positive after a teasing exchange. And this emo
tional reward encourages us to practice and repeat the behavior.
With all the pwnage and trash-talking happening in our favorite social
networking games, it’s clear that they are giving us a perfect and much needed
space to practice and perform the good tease. Competitive games in particular
give us an excuse to adopt playful postures of superiority, and to let our friends
and family get away with the same.
We can also lower our status to strengthen our relationships by acting silly.
This helps explain the appeal of the popular video game genre known as
“party games.” A party game is a game that’s meant to be played socially, face-
to-face, and is easy to pick up the first time you try. Rock Band is one of the
most popular party games, and performing like a rock star—not to mention
failing a set—in front of friends and family definitely qualifies as a status
raising or potentially happy-embarrassing moment.
Or consider WarioWare: Smooth Moves for the Wii, a game that is even
more physical than Rock Band. (The Wii remote controller has an acceler
ometer that detects hand movements, as well as optical sensors to know where
you’re pointing the device.) Like most party games for the Wii, to play it you
have to perform it. Smooth Moves consists of more than two hundred different
“microgames” that require you to do a silly physical movement quickly: flap
your arms like a bird’s wing, mime twirling a hula hoop, shove virtual dentures
into a virtual grandma’s mouth. You have five seconds to figure out what
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you’re supposed to do, based on the images on the screen. Trying to think and
move that quickly usually results in flailing around, goofy-looking gestures,
and occasionally falling over.
Promotion screenshot and gameplay image of WarioWare: Smooth Moves. (Nintendo Corporation, 2007)
One reviewer reasonably asks: “Games this crazy shouldn’t be this popular,
should they?”20 But they are hugely popular. Smooth Moves has sold more
than 2 million copies. They are easy to learn and quick to deliver emotional
rewards—if you’re willing to pick your virtual nose by shoving your game
controller up and down, you really do trust the people around you.
Vicarious Pride
In a recent major study of more than one thousand gamers, a little-known
prosocial emotion called “naches” ranked number eight on the top ten list of
emotions that gamers say they want to feel while playing their favorite games.
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Naches, a Yiddish word for the bursting pride we feel when someone we’ve
taught or mentored succeeds, ranked just below surprise and fiero.21
The term “naches” hasn’t caught on in the gamer world the way “pwn” or
“fiero” has. But players in the study frequently described a kind of vicarious
pride from playing over someone else’s shoulder, and giving advice and en
couragement—especially on games they themselves had already mastered.
The author of the study, Christopher Bateman, an expert in both cognitive
psychology and game design, adopted the term “naches” to describe this phe
nomenon, reporting, “Players seem to really enjoy training their friends and
family to play games, with a whopping 53.4 percent saying it enhances their
enjoyment.”22
It’s no surprise that mentoring our friends and family in gameplay makes us
happy and brings us closer together. Paul Ekman, a pioneering emotions re
searcher and an expert on the phenomenon of naches, explains that this par
ticular emotion is also likely an evolved mechanism, designed to enhance
group survival. The happiness we get from cheering on friends and family
ensures our personal investment in other people’s growth and achievements.
It encourages us to contribute to someone else’s success, and as a result we
form networks of support from which everyone involved benefits.23 And be
cause naches is so strongly correlated with survival, Ekman says, we feel it
intensely. We don’t describe ourselves as “bursting with pride” over our own
success, but we do for others; this language suggests that the feeling of naches
is even more explosive than personal fiero.
However, we don’t naturally explode with pride at someone else’s success
if we haven’t helped and encouraged them; too often, we feel jealousy or re
sentment. If we aren’t actively contributing to the achievement with our sup
port, then our emotional systems don’t register vicarious pride. To generate
the emotional reward of naches, we have to throw ourselves into the act of
mentoring.
Most parents live in an almost constant state of naches. Unfortunately,
outside of parenthood, we aren’t always alert to opportunities for naches—
among friends, between husband and wife, or from children toward their
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parents—because we don’t have significant incentive or encouragement to
mentor each other in everyday school or work. For the most part, we live in a
culture of individual achievement, or what Martin Seligman calls “the waxing
of the self” and “the waning of the commons.”24 He explains, “The society we
live in takes the pleasures and pains, the successes and failures of the indi
vidual with unprecedented seriousness.”25 And when we see success or failure
as an entirely individual affair, we don’t bother to invest time or resources in
someone else’s achievements.
We need more naches, which helps explain the rise in single-player games
being played with two or more people in the same room. Game researchers
who study industry trends report that, increasingly, one person will play a
game while another, or others, watch, encourage, and advise.26 What makes
this scenario attractive—and here is a big difference between ordinary life and
games—is that computer and video games are perfectly replicable obstacles,
we know in advance that our support will be useful, and we know exactly what
our friends and family members are getting themselves in for.
The notoriously difficult puzzle game Braid, by independent game devel
oper Jonathan Blow, is a perfect example of this phenomenon. Players must
work their way through thirty-seven monster-filled puzzle rooms in order to
rescue a princess. Early reviews of the single-player game were raves, but
many reviewers worried that the reliance on puzzles would limit the replay
value of the game. Once you’d solved a puzzle, one reviewer wrote, “there is
little incentive to come back for seconds.”27
But a large amount of anecdotal evidence from gamer blogs and forums sug
gests that gamers are revisiting Braid—in order to generate naches. Players seem
absolutely tickled to watch friends and family work out the a-ha moments for
each puzzle, lending their advice and positive morale in the face of the game’s
frustrating mental challenges. “Just finished the game, now I’m watching my wife
work through it and it’s a delight,” one husband-turned-mentor writes.28 Another
says, “I finished the game last night and only needed help from my kids on two
of the very final puzzle pieces. I think they were very proud of their mom!”29
Games give us the opportunity to learn and master new challenges, and usually
we learn skills that we can pass on to the other gamers in our lives.
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Not all the social rewards we get from playing games are about strengthen
ing bonds with people we already know. Social contact with strangers can
offer different kinds of emotional reward, at the right times. One of these re
wards that is unique to massively multiplayer online game environments is
something researchers call “ambient sociability.” It’s the experience of playing
alone together, and it’s a kind of social interaction that even the most intro
verted among us can enjoy.
Ambient Sociability
Sometimes we want company, but we don’t want to actively interact with
anybody. That’s where the idea of playing alone together comes in.
MMOs are famous for their collaborative quests and group raids. But it
turns out that a majority of players prefer to play the game solo. An eight
month study of more than 150,000 World of Warcraft players discovered that
players were spending on average 70 percent of their time pursuing individual
missions, barely interacting with other players.30 The researchers, based at
Stanford University and Palo Alto Research Center (PARC), found this sur
prising and counterintuitive. Why bother paying a monthly subscription to
participate in a massively multiplayer game world if you are going to ignore
the masses?
The researchers conducted interviews to explore these findings and found
that players enjoyed sharing the virtual environment, even if there was little
to no direct interaction. They were experiencing a high degree of “social pres
ence,” a communications theory term for the sensation of sharing the same
space with other people.31 Although the players were not fighting each other
or questing together, they still considered each other virtual company. The
Stanford and PARC research team dubbed this phenomenon “playing alone
together.”32
One World of Warcraft player explains on her blog why she prefers to play
alone together: “It’s the feeling of not being alone in the world. I love being
around other real players in the game. I enjoy seeing what they’re doing, what
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they’ve achieved, and running across them out in the world ‘doing their thing’
while I’m doing mine.”33 What she describes here is actually a special kind
of social presence: a presence enhanced by sharing goals and engaging in
the same activities. The players can recognize each other because they have a
common understanding of what they’re doing and why. Their actions are in
telligible and meaningful to each other.
Ambient sociability is a very casual form of social interaction; it may not
create direct bonds, but it does satisfy our craving to feel connected to others.
It creates a kind of social expansiveness in our lives—a feeling of inclusion in
a social scene, and access to other people if we want it. The Stanford and
PARC researchers posited that introverted players were more likely to enjoy
playing alone together, and recent cognitive science studies support this the
ory. The best explanation scientists have for why some people are extroverted
while others are introverted has to do with two differences in brain activity.
First, introverts in general tend to be more sensitive to external sensory
stimulus: the cortical region of the brain, which processes the external world
of objects, spaces, and people, reacts strongly in the presence of any stimulus.
Extroverts, on the other hand, have lower cortical arousal. They require more
stimulus to feel engaged with the external world. This makes extroverts more
likely to seek higher levels of social stimulation, while introverts are more likely
to feel mentally exhausted after lower levels of social engagement.
Meanwhile, extroverts tend to produce more dopamine in response to so
cial rewards—smiling faces, laughter, conversation, and touch, for example.
Introverts, in turn, are less sensitive to these social reward systems but highly
sensitive to mental activity, such as problem solving and puzzling and solo
exploration. Researchers say this explains why extroverts seem happier around
other people and in stimulating environments: they are feeling significantly
more intense positive emotions than introverted people.
But some game researchers, including Nicole Lazzaro, believe that ambi
ent sociability and lightweight social interaction can actually train the brain
to experience social interaction as more rewarding. Lazzaro proposes that
since introverts are so sensitive to the rewards of mental activity, which gaming
provides, doing these activities in online social settings can create new, posi
Stronger Social Connectivity | 91
tive associations for introverts about social experience. In other words, games
like WoW may make introverts feel more comfortable with social interaction
in general.
Studies have yet to be conducted to offer concrete support to this theory, but
initial interviews and anecdotal evidence suggest it is worth further investiga
tion. Our solo WoW player describes how she can be drawn into lightweight
social interaction even as she makes her own way in the online world: “Chuck
a heal there, apply a buff here, kill that thing that’s about to kill that player, ask
for some quick help or information, join up for a spontaneous quick group.”34
She remains open to these unexpected social interactions, and they are an es
sential part of why she likes to play alone together. She craves the possibility of
“the spontaneous adventures that erupt between real people.”
Why does this matter? Why is it a good thing for introverts to be open to
more social interaction, and to find shared experiences more rewarding?
In study after study, positive-psychology researchers have shown that extro
version is highly correlated with greater happiness and life satisfaction. Extro
verts are simply more likely to seek out the experiences that create social
bonding and affection. As a result, they are better liked and better supported
than introverts, two measures that factor heavily into quality of life. Introverts
want to be liked and appreciated, and they need help just as much as anyone
else; they’re just not as motivated to seek out opportunities to build up that
kind of positive social feeling and exchange.35
Fortunately, as many gamers are discovering, ambient sociability can play
a key role in building up a desire for social interaction in the most introverted
of people. Ambient sociability is hardly a substitute for real-world social inter
action. But it can serve as a gateway to real-world socializing—and therefore
greater quality of life—by helping introverts learn to view social engagement
as more intrinsically rewarding than they are naturally predisposed to do.
GAME DESIGNER Daniel Cookman writes that when gamers decide to play
with strangers or with people they know in real life, they’re effectively choos
ing between “forging new relationships or strengthening old ones. . . . We
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can ask which the stronger draw is: strong, safe relationships with existing
friends, or weak, ‘risky’ relationships with new people.” Cookman says that, in
most circumstances, he (and most gamers) prefers to strengthen existing rela
tionships. The payoff is simply greater, and more clearly connected to our
everyday lives.
Cookman is right that, on the whole, gamers make the choice to strengthen
existing relationships—increasingly, online gamers report that they prefer to
play online with people they know in real life. This is truer the younger a
gamer you are. A recent three-year study of Internet use by young people in
the United States revealed that gamers under eighteen spend 61 percent of
their game time playing with real-life friends and family, rather than alone or
with strangers.36
But Cookman acknowledges that there is another factor to consider. Play
with strangers or play with friends? “In order to answer this question in any
meaningful fashion,” he writes, “you first need to answer a more personal
question. ‘Are you lonely?’”37
We can’t discuss the social rewards of gaming without mentioning the
positive role they play in helping us combat our feelings of loneliness. As a
general rule, we’d rather play with friends. But if that isn’t possible, we’ll take
strangers any day over playing alone. Cookman sums up the prevailing senti
ment: “I’m not sure if having a stranger yell at me in [a first-person shooter
game] will result in any long-lasting friendships, but it is certainly better than
being alone.”38
The gamer website Pwn or Die, popular with an audience of teenagers and
young adults, has a short manifesto on “Ways Video Games Actually Benefit
‘Real Life.’” At the top of the list is simply staving off loneliness. “When there
are no kids in the neighborhood, it is late at night, or your best friend is miles
away, video games give you an opportunity to interact with other people and
be social.”39
Would it be more rewarding to have a real-world space in which to have
face-to-face interaction? Probably—there is significant evidence to suggest
that social rewards are intensified by things like eye contact and touch. But
Stronger Social Connectivity | 93
face-to-face contact isn’t always possible. Moreover, if we’re feeling depressed
or lonely, we might not have the emotional reserves to get up and get out, or
to contact a real-life friend or family member. Playing a game online, like
ambient sociability, can be a stepping-stone to a more positive emotional state
and, with it, more positive social experiences.
FIFTEEN YEARS AGO, political scientist Robert Putnam famously worried that
the United States was turning into a nation of people who go “bowling alone.”
In his hugely influential book about the collapse of extended community, he
documented a worrying trend: that we are increasingly likely to hunker down
and prefer the company of just a few people rather than participate in civic
organizations or in a larger social context in general.
Putnam considered the collapse of extended community in our everyday
lives to be a major threat to our quality of life, and he made this point so per
suasively that, for years since, experts have debated the best ways to reverse it.
Public institutions have also tried everything possible to rebuild the traditional
community infrastructure. But, as gamers are finding out, rebuilding tradi
tional ways of connecting might not be the solution—reinvention might work
better.
Gamers, without a doubt, are reinventing what we think of as our daily
community infrastructure. They’re experimenting with new ways to create so
cial capital, and they’re developing habits that provide more social bonding
and connectivity than any bowling league ever could.
As a society, we may feel increasingly disconnected from family, friends,
and neighbors—but, as gamers, we are adopting strategies to reverse the phe
nomenon. Games are increasingly a crucial social thread woven throughout
our everyday lives. We’re using asynchron ous social interaction in games like
Lexulous and FarmVille to build stronger, stickier social connections. We’re
spending more time teasing and mentoring each other in games like Smooth
Moves and Braid, in order to build trust and intensify our social commitments.
And we’re creating worlds of ambient sociability, as in World of Warcraft,
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where even the most introverted among us have opportunities to develop their
social stamina and get more social connectivity in their lives.
Gamers, emphatically, are not gaming alone.
And the more we game together, the more we get the sense that we’re cre
ating a global community with a purpose. Gamers aren’t just trying to win
games anymore. They have a bigger mission.
They’re on a mission to be a part of something epic.
C H A P T E R S I X
Becoming a Part of Something
Bigger Than Ourselves
In April 2009, Halo 3 players celebrated a collective spine-tingling milestone: 10 billion kills against their virtual enemy, the Covenant. That’s roughly one and a half times the total number of every man, woman, and child on earth. To reach this monumental milestone, Halo 3 players spent 565 days fight
ing the third and final campaign in the fictional Great War, protecting earth
from an alliance of malevolent aliens seeking to destroy the human race. To
gether, they averaged 17.5 million Covenant kills a day, 730,000 kills per
hour, 12,000 kills a minute.
Along the way, they’d assembled the largest army on earth, virtual or oth
erwise. More than 15 million people had fought on behalf of the science
fiction game’s United Nations Space Command. That’s roughly the total num
ber of active personnel of all twenty-five of the largest armed forces in the real
world, combined.1
Ten billion kills wasn’t an incidental achievement, stumbled onto blindly
by the gaming masses. Halo players made a concerted effort to get there.
They embraced 10 billion kills as a symbol of just how much the Halo com
munity could accomplish—and they wanted it to be something bigger than
anything any other game community had achieved before. So they worked
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hard to make every single player as good at Halo 3 as possible. Players shared
tips and strategies with each other and organized round-the-clock “co-op,” or
cooperative, campaign shifts. They called on every registered member of Halo
online to pitch in: “This could be something big, but we will need YOU to
get it done.”2 They treated their mission like an urgent duty. “We know we’ll
be doing our part,” one game blog declared. “Will you?”3
It’s no wonder London Telegraph reporter Sam Leith observed in his cover
age of the Halo 3 community that “a big shift has taken place, in recent years,
in the way video games are played. What was once generally a solitary activity
is now . . . overwhelmingly a communal one.”4 More and more, gamers aren’t
just in it for themselves. They’re in it for each other—and for the thrill of
being a part of something bigger.
When Halo players finally reached their goal, they flooded online forums
to congratulate each other and claim their contributions. “I just did some
math and with my 32,388 kills I have .00032% of the 10 billion kills,” one
player wrote. “I feel like I could have contributed more . . . well, on to 100
billion then!”5 This reaction was typical, and the new 100 billion goal was
repeated widely on Halo forums. Fresh off one collective achievement, Halo
players were ready to tackle an even more monumental goal. And they were
fully prepared to recruit an even bigger community to do it. As one gamer
proposed: “We did that with just a few million gamers. Imagine what we could
do with the full force of six billion humans!!”6
Halo’s creators, a Seattle, Washington–based game studio called Bungie,
joined in the celebration. They issued a major press release and an open letter
to the Halo community, emphasizing the teamwork it had taken to get to 10
billion kills: “We’ve hit the Covenant where it hurts. Made them pay a price
for setting foot on our soil. We’re glad we’ve got you by our side, soldier.
Mighty fine work. Here’s to ten billion more.”7
Perhaps you’re thinking to yourself right now: So? What’s the point? The
Covenant isn’t real. It’s just a game. What have the players actually done that’s
worth celebrating?
On one hand, nothing. There’s no value to a Covenant kill, whether you
score one, 10 billion, or even 100 billion of them. Value is a measure of im
Becoming a Part of Something Bigger Than Ourselves | 97
portance and consequence. And even the most die-hard Halo fan knows that
there’s no real importance or consequence to saving the human race from a
fictional alien invasion. There’s no actual danger being averted. There are no
real lives being saved.
But on the other hand, just because the kills don’t have value doesn’t mean
they don’t have meaning.
Meaning is the feeling that we’re a part of something bigger than ourselves.
It’s the belief that our actions matter beyond our own individual lives. When
something is meaningful, it has significance and worth not just to ourselves,
or even to our closest friends and family, but to a much larger group: to a com
munity, an organization, or even the entire human species.
Meaning is something we’re all looking for more of: more ways to make
a difference in the bigger picture, more chances to leave a lasting mark on the
world, more moments of awe and wonder at the scale of the projects and com
munities we’re a part of.
How do we get more meaning in our lives? It’s actually quite simple. Phi
losophers, psychologists, and spiritual leaders agree: the single best way to add
meaning to our lives is to connect our daily actions to something bigger than
ourselves—and the bigger, the better. As Martin Seligman says, “The self is a
very poor site for meaning.” We can’t matter outside of a large-scale social
context. “The larger the entity you can attach yourself to,” Seligman advises,
“the more meaning you can derive.”8
And that’s exactly the point of working together in a game like Halo 3. It’s
not that the Covenant kills have value. It’s that pursuing a massive goal along
side millions of other people feels good. It feels meaningful. When players
dedicate themselves to a goal like 10 billion Covenant kills, they’re attaching
themselves to a cause, and they’re making a significant contribution to it.
As the popular gamer site Joystiq reported on the day Halo players celebrated
their 10 billionth kill: “Now we know for sure. . . . Every kill you get in Halo
3’s campaign actually means something.”9
To experience real meaning, we don’t have to contribute something of real
value. We just have to be given the opportunity to contribute at all. We need
a way to connect with others who care about the same massively scaled goal
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we do, no matter how arbitrary the goal. And we need a chance to reflect on
the truly epic scale of what we’re doing together.
Which gives us our sixth fix for our broken reality:
A FIX #6: EPIC SCALE
Compared with games, reality is trivial. Games make us a part
of something bigger and give epic meaning to our actions.
“Epic” is the key word here. Blockbuster video games like Halo—the kind
of games that have a production budget of thirty, forty or even fifty million
dollars—aren’t just “something bigger.” They’re big enough to be epic.
Epic is one of the most important concepts in gamer culture today. It’s how
players describe their most memorable, gratifying game experiences. As one
game critic writes, “Halo 3 is epic. It empowers you the way no other game
can. It doesn’t have moments, but events. Experiences that tickle the soul,
sending shivers down the spine.”10
A good working definition for “epic” is something that far surpasses the
ordinary, especially in size, scale, and intensity. Something epic is of heroic
proportions. Blockbuster video games do epic scale better than any other me
dium of our time, and they’re epic in three key ways:
They create epic contexts for action: collective stories that help us
connect our individual gameplay to a much bigger mission.
They immerse us in epic environments: vast, interactive spaces that
provoke feelings of curiosity and wonder.
And they engage us in epic projects: cooperative efforts carried out
by players on massive scales, over months or even years.
Becoming a Part of Something Bigger Than Ourselves | 99
There’s a reason why gamers love epic games. It’s not just that bigger is
better. It’s that bigger is more awe-inspiring.
Awe is a unique emotion. According to many positive psychologists, it’s
the single most overwhelming and gratifying positive emotion we can feel.
In fact, neuropsychologist Paul Pearsall calls awe “the orgasm of positive
emotions.”11
Awe is what we feel when we recognize that we’re in the presence of
something bigger than ourselves. It’s closely linked with feelings of spirituality,
love, and gratitude—and more importantly, a desire to serve.
In Born to Be Good, Dacher Keltner explains, “The experience of awe is
about finding your place in the larger scheme of things. It is about quieting
the press of self-interest. It is about folding into social collectives. It is about
feeling reverential toward participating in some expansive process that unites
us all and that ennobles our life’s endeavors.”12
In other words, awe doesn’t just feel good; it inspires us to do good.
Without a doubt, it’s awe that a Halo 3 player is feeling when he says that
the game sends “shivers down the spine.” Spine tingling is one of the classic
physiological symptoms of awe—along with chills, goose bumps, and that
choked-up feeling in the throat.
Our ability to feel awe in the form of chills, goose bumps, or choking up
serves as a kind of emotional radar for detecting meaningful activity. When
ever we feel awe, we know we’ve found a potential source of meaning. We’ve
discovered a real opportunity to be of service, to band together, to contribute
to a larger cause.
In short, awe is a call to collective action.
So it’s no accident that Halo players are so inclined toward collective efforts.
It’s the direct result of the game’s epic, and awe-inspiring, aesthetic. Today’s
best game designers are experts at giving individuals the chance to be a part of
something bigger—and no one is better at it than the creators of Halo. Every
thing about the Halo games—from the plot and the sound track to the market
ing and the way the community is organized online—is intentionally crafted
to make players feel that their gameplay really means something. And the one
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simple trick used over and over again is this: always connect the individual to
something bigger.
Let’s take a closer look at exactly how Halo does it.
Epic Context for Heroic Action
It’s five hundred years in the future. The Covenant, a hostile alli
ance of alien species, is hell-bent on destroying humanity. You are
Master Chief Petty Officer John 117—once an ordinary person, now
a supersoldier, augmented with biological technologies that give
you superhuman speed, strength, intelligence, vision, and reflexes.
Your job is to stop the Covenant and save the world.
That’s the basic Halo story. It’s not that different from many other block
buster video games. As veteran game developer Trent Polack puts it, “To look
at the majority of games today, one might think that gamers care only about
saving the world.” He would know: some of Polack’s previous games have
asked players to save the galaxy from malevolent aliens (Galactic Civilizations
II), save the universe from evil deities (Demigod), and save the world from
marauding Titans (Elemental: War of Magic).
Why are so many games about saving the world? In an industry article
about the rise of “epic scale” narratives in video games, Polack suggests,
“When games give players the epic scope of saving the galaxy, destroying some
reawakened ancient evil, or any other classical portrayal of good versus evil on
a grand scale, they’re fulfilling gamers’ power fantasies.”13
I agree with Polack, but it’s important that we be clear on exactly what kind
of power fantasy is being fulfilled by these save-the-world stories.
Any video game that features a slew of high-powered weapons and game
play that consists largely of shooting and blowing things up is, at one level,
about the aesthetic pleasures of destruction and the positive feelings we get
from exerting control over a situation.14 This is true of any shooter game on
Becoming a Part of Something Bigger Than Ourselves | 101
the market today. But we don’t need an epic story about saving the world to get
those pleasures. We can get them quite effectively, and more efficiently, from
a simple, plotless game like Atari’s Breakout. Games that come with epic, save
the-world narratives are using them to help players get a taste of a different
kind of power. It’s the power to act with meaning: to do something that matters
in a bigger picture. The story is the bigger picture; the player’s actions are what
matters.
As Polack explains, “Story sets the stage for meaning. It frames the player’s
actions. We, as designers, are not telling, we’re not showing, we’re informing
the doing—the actions that players engage in and the feats they undergo.”
These feats make up the player’s story, and the story is ultimately what has
meaning.
Not every game feels like a larger cause. For a game to feel like a cause, two
things need to happen. First, the game’s story needs to become a collective
context for action—shared by other players, not just an individual experi
ence. That’s why truly epic games are always attached to large, online player
communities—hundreds of thousands or millions of players acting in the same
context together, and talking to each other on forums and wikis about the ac
tions they’re taking. And second, the actions that players take inside the col
lective context need to feel like service: every effort by one player must
ultimately benefit all the other players. In other words, every individual act of
gameplay has to eventually add up to something bigger.
Halo is probably the best game in the world at turning a story into a collec
tive context and making personal achievement feel like service.
Like many other blockbuster video games, Halo has extensive online com
munity features: discussion forums, wikis, and file sharing (so that players can
upload and share videos of their finest gameplay moments). But Bungie and
Xbox have taken it much further than these traditional context-building tools.
They’ve given players groundbreaking tools for tracking the magnitude of their
collective effort and unprecedented opportunities to reflect on the epic scale
of their collective service.
Every Halo player has their own story of making a difference, and it’s doc
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umented online in their “personal service record.” It’s an exhaustive record
and analysis of their individual contributions to the Halo community and to
the Great War effort—or as Bungie calls it, “Your entire Halo career.”
The service record is stored on the official Bungie website, and it’s fully
viewable by other players. It lists all the campaign levels you’ve completed,
the medals you’ve earned, and the achievements you’ve unlocked. It also in
cludes a minute-by-minute, play-by-play breakdown of every single Halo level
or match you’ve ever played online. For many Halo players, that means thou
sands of games over the past six years—ever since the Halo series first went
online in 2004—all laid out and perfectly documented in one place.
And it’s more than just statistics. There are data visualizations of every pos
sible kind: interactive charts, graphs, heat maps. They help you learn about
your own strengths and weaknesses: where you make the most mistakes, and
where you consistently score your biggest victories; which weapons you’re
most proficient with, and which you’re weakest with; even which teammates
help you play better, and which don’t.
Thanks to Bungie’s exhaustive data collection and sharing, everything you
do in Halo adds up to something bigger: a multiyear history of your own per
sonal service to the Great War.
But it’s not just your history—it’s much bigger than that. You’re contributing
to the Great War effort alongside millions of other players, who also have ser
vice records online. And service really is a crucial concept here. A personal
service record isn’t just a profile. It’s a history of a player’s contributions to a
larger organization. The fact that your profile is called a “service record” is
a constant reminder. When you play Halo online, rack up kills, and accom
plish your missions, you’re contributing. You’re actively creating new moments
in the history of the Great War.15
The moments all add up. The millions of individual personal service
records taken together tell the real story of Halo, a collective history of the
Great War. They connect all the individual gamers into a community, a net
work of people fighting for the same cause. And the unprecedented scale of
data collected and shared in these service records underscores just how epic
the players’ collective story is. Bungie recently announced to players that its
Becoming a Part of Something Bigger Than Ourselves | 103
personal-service-record servers handled more than 1.4 quadrillion bytes of
data requests from players in the past nine months. That’s 1.4 petabytes in
computer science terms.
To put that number in perspective, experts have estimated that the entire
written works of humankind, from the beginning of recorded history, in all
languages, adds up to about 50 petabytes of data.16 Halo players aren’t quite
there yet—but it’s not a bad start, considering that they’ve been playing to
gether online for only six short years, compared to all of recorded human
history.
One of the best examples of innovative collective context building is the
Halo Museum of Humanity, an online museum that purports to be from the
twenty-seventh century, dedicated to “all who fought bravely in the Great
War.” Of course, it’s not a real museum; it was developed by the Xbox market
ing group to build a more meaningful context for Halo 3.
The museum features a series of videos done in the classic style of Ken
Burns’ Civil War series: interviews with Great War veterans and historians, im
ages from Covenant battles, all set to a hymnal score. As one blogger wrote,
“The videos in the Halo Museum of Humanity seem like they could have been
pulled straight from The History Channel. . . . It’s nice to see video game lore
treated with this kind of reverence.”17
Reverence—the expression of profound awe, respect and love, or veneration—
is usually an emotion we reserve for very big, very serious things. But that was
precisely the point of the Halo Museum of Humanity: to acknowledge how seri
ously Halo players take their favorite game, and to inspire the kind of epic emo
tions that have always been the best part of playing it.
It’s worked. The video series packs a real emotional wallop, despite the fact
that, in the words of one player, “it’s meant to honor heroes that never ex
isted.”18 Brian Crecente, a leading games journalist, wrote, “It left me with
chills.”19 And online forums and blogs were full of comments expressing heart
felt emotion. One player put it best when he wrote, “Really poignant. They’ve
made something real out of fiction.”20
It’s not that the museum is such a believable artifact from the future. It’s
that the emotions it provokes are believable. The online Museum of Humanity
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is a place to reflect on the extreme scale of the Halo experience: the years of
service, the millions of players involved. The Great War isn’t real, but you
really do feel awe when you think about the scale of the effort so many differ
ent people have made to fight it.
In the end, as one player sums it up, “Halo proves that you can have a
shooter game with a story that really means something. It draws you in and
makes you feel like you’re part of something bigger.”21
But Halo isn’t just a bigger story. It’s also a bigger environment—and this
brings us to our next strategy for connecting players to something bigger: built
epic environments, or highly immersive spaces that are intentionally designed
to bring out the best in us.
Epic Environments—Or How to Build a Better Place
An epic environment is a space that, by virtue of its extreme scale, provokes a
profound sense of awe and wonder.
There are plenty of natural epic environments in the world: Mount Everest,
the Grand Canyon, Victoria Falls, the Great Barrier Reef, for example. These
spaces humble us; they remind us of the power and grandeur of nature, and
make us feel small by comparison.
A built epic environment is different: it’s not the work of nature, but rather
a feat of design and engineering. It’s a human accomplishment. And that
makes it both humbling and empowering at the same time. It makes us feel
smaller as individuals, but it also makes us feel capable of much bigger things,
together. That’s because a built epic environment—like the Great Wall of
China, the Taj Mahal, or Machu Picchu—is the result of extreme-scale col
laboration. It’s proof of the extraordinary scale of things humans can accom
plish together.
Halo 3 is, without a doubt, such an environment.
The game consists of thirty-four different playing environments spanning
more than two hundred thousand light-years of virtual space. From one level
to the next, you might find yourself traveling from the crowded market city of
Becoming a Part of Something Bigger Than Ourselves | 105
Voi, Kenya, to the Ark, a desert far, far beyond the limits of our own Milky
Way galaxy.
It’s not just how big the Halo playing field is; it’s also how diverse and care
fully rendered the environments are. As Sam Leith observes, “The building
of a game like Halo 3 is a work of electronic engineering comparable in scale
to the building of a medieval cathedral.” It took Bungie three years to craft
this gaming cathedral, with a team of more than 250 artists, designers, writers,
programmers, and engineers collaborating together. “You get a sense of the
scale and intricacy of the task,” Leith continues, “by considering the sound
effects alone: The game contains 54,000 pieces of audio and 40,000 lines of
dialogue. There are 2,700 different noises for footsteps alone, depending on
whose foot is stepping on what.”22
And that’s what players are appreciating when they get goose bumps from
Halo: the unprecedented achievement it represents as a work of computer
design and engineering. Gamers aren’t so much in awe of the environment
itself as they are in awe of the work and dedication and vision required to cre
ate it. In this regard, Halo players join a long tradition in human culture of
feeling awe, wonder, and gratitude toward the builders of epic environments.
THE VERY FIRST epic environments were constructed more than eleven thou
sand years ago, during the Neolithic period, or the New Stone Age. In other
words, six thousand years before humans first used the written word, they were
already building physical spaces to inspire awe and cooperation.
The world’s oldest known example of an epic built environment is the
Gobekli Tepe. Discovered less than two decades ago in southeastern Turkey,
it’s believed to predate Stonehenge by a staggering six thousand years. It’s a
twenty-five-acre arrangement of at least twenty stone circles, between ten and
thirty meters in diameter each, made from monolithic pillars three meters high.
In comparison with other stone houses, tombs, and temples from the same
period and location, this building was constructed on an extreme scale: it was
much, much bigger, taller, and more formidable in its design than anything
archaeologists had seen before at the time of its discovery. One archaeologist
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on the scene described it as “a place of worship on an unprecedented scale—
humanity’s first ‘cathedral on a hill.’”23
And it wasn’t just the scale of the building—it was its particular winding
design. The Gobekli Tepe features an intricate series of passageways that
would lead visitors through the dark to a cross-shaped inner sanctum, almost
like a labyrinth. This particular architecture seems designed intentionally to
trigger interest and curiosity, alongside a kind of trembling wonder. What
would be around the next corner? Where would the path take them? They
would need to hold on to other visitors for support, feeling their way through
the darkness.
Crucially, the Gobekli Tepe wasn’t an isolated example. As researchers have
discovered since, epic stone cathedrals were common across the Neolithic
landscape. Most recently, in August 2009, archaeologists working in northern
Scotland unearthed the ruins of a 5,330-square-foot stone structure with
twenty-foot ceilings and sixteen-foot-thick walls, also of a labyrinthine design,
and also dating back to the New Stone Age.24 “A building of this scale and com
plexity was here to amaze, to create a sense of awe in the people who saw this
place,” Nick Card, director of the archaeological dig, said to reporters when
the ancient cathedral was first unearthed.
In the wake of unearthing these types of structures all over the planet, ar
chaeologists have recently proposed a startling theory: that these stone cathe
drals served an important purpose in the evolution of human civilization. They
actually inspired and enabled human society to become dramatically more
cooperative, completely reinventing civilization as it once existed. In an in
depth report in Smithsonian magazine on these Neolithic cathedrals, Andrew
Curry wrote:
Scholars have long believed that only after people learned to farm
and live in settled communities did they have the time, organiza
tion and resources to construct temples and support complicated
social structures. But . . . [perhaps] it was the other way around:
the extensive, coordinated effort to build the monoliths literally
laid the groundwork for the development of complex societies.25
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In fact, as Curry quotes one scientist in his article, “You can make a good
case these constructs are the real origin of complex Neolithic societies.”26
No wonder epic environments inspire gamers today to collective efforts.
They have been inspiring humans to work together to do amazing things for
eleven thousand years and counting.
SO VIDEO GAMES didn’t invent epic environment design. They inherited the
tradition from some of our earliest ancestors. But they are making epic envi
ronments remarkably more accessible, to vastly more people, on a daily basis.
Archaeologists say that worshippers would have traveled more than a hundred
miles by foot to visit the Gobekli Tepe, and they may have visited it just once in
a lifetime. Today, however, it’s easy to immerse ourselves in epic environments
whenever we want. Instead of traveling great distances for a single encoun
ter with a physical cathedral, we can instantly transport ourselves there from
anywhere in the world, simply by loading up a blockbuster video game.
Our experience of these epic game environments isn’t physical, but it is
real in one crucial sense. The engineering of the virtual environment repre
sents, today, a collaborative feat on an extreme scale. It takes an extraordinary
collective and coordinated effort to create these virtual worlds—years of full
time, painstaking work by hundreds of artists and programmers—and the first
time a gamer enters one of these massive environments, they are experiencing
real awe at the ability of ordinary people, when they band together, to create
extraordinary spaces.
Meanwhile, video game developers have evolved the art of epic built envi
ronments in another key way: they have added a layer of awe-inspiring sound.
The sound track isn’t just part of the background of playing; it’s a major
component of the gaming experience—particularly in the case of Halo and
its famously spine-tingling score. Tracks on the Halo 3 sound track have
names like “Honorable Intentions,” “This Is the Hour,” and “Never Forget.”
Perhaps my favorite track is called simply “Ambient Wonder,” a name that
perfectly sums up the purpose of an epic environment: to create a space that
completely absorbs and envelops the player in a sense of awe and wonder.
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Halo’s audio director, Martin O’Donnell, describes his goal in creating the
score: “The music should give a feeling of importance, weight, and sense of
the ‘ancient’ to the visuals of Halo.” The score includes Gregorian chanting,
a string orchestra, percussion, and Qawwali vocals, a Sufi devotional style of
music intended to produce an ecstatic state in the listener.27 These are time
less musical techniques for provoking our bodies’ epic emotions—and video
games increasingly make use of them. As one Halo player explains, “A great
video game will make the hairs stand up on the back of your neck. Goose
pimples will erupt. That tingly sensation overtakes your gut. It happens to me
whenever I hear the Halo sound track.”28
SO WHAT DO all of these extreme visual and audio environments add up to?
Epic projects: collaborative efforts to tell stories and accomplish missions at
extreme scales.
Epic environments inspire us to undertake epic projects, because they are
a tangible demonstration of what is humanly possible when we all work to
gether. Indeed, they expand our notion of what is humanly possible. And that’s
why exploring an epic environment like Halo 3 inspires the kind of emotions
that lead to large-scale cooperation, an epic achievement in and of itself.
Games journalist Margaret Robertson reflects, “Halo has always been a
place where I feel good. I don’t mean that in a James Brown sense. I mean it’s
a place where I feel virtuous. . . . [It] engenders a sense of honour and duty
which actually make you feel like a better person. . . . What’s the point of going
to a better place if you aren’t going to be a better person?”29
Epic Projects
While reaching the 10 billion kill milestone was a significant community
achievement, Halo players have actually spent more time working on two
other epic projects—both collaborative knowledge projects. The first epic
project involves documenting the Halo world on wikis and discussion forums.
Becoming a Part of Something Bigger Than Ourselves | 109
The other is a project to build up each other’s collective ability to fight the
Covenant and play a better game with each other. Both projects take place
largely on discussion forums and wikis.
To give you an indication of the scale of the collective effort to docu
ment the Halo world and improve player ability within it, players have written
more than 21 million discussion forum posts on the official Bungie Halo fo
rums alone. Meanwhile, the largest Halo wiki has just under six thousand
different articles, created and edited by 1.5 million registered users.
Halo players are also sharing knowledge to make each other better gamers.
While the Halopedia wiki helps players construct the epic saga of the Halo
series, the Halowiki (which describes itself as a “sister site” to Halopedia) fo
cuses exclusively on multiplayer strategy and techniques. Its “values” state
ment sets the tone for epic knowledge sharing:
This site serves one purpose: Halowiki.net shall help players at all
skill levels improve and/or find even more enjoyment in their
Halo 3 online experience. Share what you know. Let others share
what they know with you. We must get even the most skilled play-
ers to share their knowledge. The end result shall be that we all
raise our skills and fun together. Let’s try to visit the limits of our
abilities!30
The scope of Halowiki is as staggering as its sister site. Under the tips section
alone, there is an A to Z catalog of more than 150 different categories of tips,
from “Bad habits to avoid in team games” and “Communication tips,” to “How
to use vehicles effectively” and “Last-resort tips when all else fails.” Each indi
vidual category of tips contains hundreds of specific pieces of advice, contrib
uted by different gamers.
The strategy section, on the other hand, contains more complex advice,
sorted into roughly one hundred different categories, from “Close-range weapon
mastery” and “Using ancient practices—advice from Sun Tzu’s The Art of War,”
to one of my personal favorites: “Retraining your brain to not be afraid to die in
the game.”
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In total, there are more than one thousand different sections on Halowiki
that compile players’ firsthand knowledge playing the game into a collective
intelligence resource. Ultimately, for members of the Halo community, this
resource serves a greater purpose than just creating better Halo players. Add
ing a bit of knowledge to the wiki validates that you know at least one thing
that matters to millions of other people. It might be just a bit of Halo trivia—
but there’s nothing trivial about the positive feeling you get when you make
a contribution that millions of other people can value and appreciate.
HALO HAS CONSISTENTLY pushed the limits of epic game design for a decade
now—the first game in the series was released in 2001. But plenty of other
online games are doing their part to invent new ways for gamers to become a
part of something bigger. One of the most interesting recent experiments in
epic game design is a project called Season Showdown, developed by EA
Sports for its best-selling college football series NCAA Football. Season Show
down is the first significant effort in the sports video game genre—a highly
successful genre, representing more than 15 percent of all game sales—to
create the same kinds of epic emotional rewards more traditionally associated
with save-the-world games like Halo.
“Every Game Counts” is the tagline for NCAA Football 10. Of course, this
begs the question: counts toward what? The short answer is: every game played
counts toward a national championship. It’s not the real national champion
ship, but not an entirely virtual one, either.
When you sign up to play NCAA Football 10 online, the first thing you
do is declare a team allegiance. You can pick any one of the 120 real-world
college teams represented in the game, from Ohio State, Notre Dame, or
Stanford to Florida State, Army, or USC. (I picked my alma mater, Califor
nia.) For the rest of the online football season, every online point you score
in the video game gets added to your team’s score. The team scores are tal
lied weekly, in order to determine the winner in a series of school vs. school
matchups.
Becoming a Part of Something Bigger Than Ourselves | 111
These matchups perfectly mirror the real-world NCAA schedule. So, for
example, the week that Oregon State faces Stanford in the real world, the
two teams’ fans will compete online in five head-to-head video game chal
lenges. The team that carries three of the five challenges is crowned the week’s
online winner, regardless of who wins in the real world. That means plenty
of online upsets, as fans of struggling teams rally to offset real losses with vir
tual victories.
At the end of the year, the best-performing online teams compete in their
own conference championships. The ultimate payoff is an NCAA Football 10
National Championship video game played out the same week as the real
world National Championship game. In the words of EA Sports, “The national
champion will be composed of the most dedicated fans playing NCAA 10.”
And that’s what makes every NCAA Football 10 game more meaningful
than other sports video games. You’re not just playing for yourself and for your
own enjoyment. You’re publicly playing to show support for your real favorite
team, as part of a collective, fan-wide effort.
What’s so innovative about NCAA Football 10 is the fact that the game is
using reality itself as the larger context for individual player actions. It’s a fan
tasy league, but it’s a fantasy league wrapped in reality. It doesn’t have to invent
a context from scratch to connect players to an epic story. Instead, it taps into
existing college football narratives and traditions. It leverages existing com
munities, or fan bases, to provide meaningful social context. It feels epic be
cause it’s directly connecting fans to a much bigger organization they care
deeply about, but can’t ordinarily participate in directly.
As much fun as it is to cheer on our favorite teams, it’s more meaningful to
do something that pushes us to the edge of our own ability—and that counts,
measurably. In NCAA Football 10, you’re not just playing as your favorite
college team, you’re playing in service of your favorite college team. You’re
actively contributing to their reputation in a way that is quantified and ampli
fied by EA Sports. As one blogger puts it, “Every game you play will help your
school’s cause.”31 It’s all about being of service to a larger cause—one you al
ready care about.
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JOHAN HUIZINGA, the great twentieth-century Dutch philosopher of human
play, once said, “All play means something.”32 Today, thanks to the increased
scale of game worlds and advances in collective game design, gameplay often
means something more. Game developers today are honing their ability to cre
ate awe-inspiring contexts for collective effort and heroic service. As a result,
game communities are more committed than ever to setting extreme-scale
goals and generating epic meaning.
When our everyday work feels trivial, or when we can’t easily be of direct
service to a larger cause, games can fulfill an important need for us. As we play
games at an epic scale, we’re increasing our ability to rise to the occasion, to
inspire awe, and to take part in something bigger than ourselves.
Earlier in this chapter I quoted a Halo player who wondered, “Imagine
what we could do with the full force of six billion humans!!”
Of course, there aren’t enough Xboxes in the world to do it. Nor could
everyone afford them, of course. But it does make for an interesting thought
experiment: What could you do in a game like Halo 3 if you had the full force
of humanity playing together?
On one hand, this is an absurd idea to even consider. What would be the
point of assembling 6 billion people to wage a fictional war?
But on the other: can you imagine what it would feel like to have 6 billion
people fighting on the same side of a fictional war?
I think it’s pretty clear that such an effort would have real meaning, even
if it failed to generate any real-world value. If you were able to focus the at
tention of the entire planet on a single goal, even if just for one day, and even
if it just involved dispatching aliens in a video game, it would be a truly awe
inspiring occasion. It would be the single biggest collective experience ever
undertaken in the whole of human history. It would give the whole earth
goose bumps.
That’s the epic scale that gamers are capable of thinking on. That’s the
scale gamers are ready to work at.
Gamers can imagine 6 billion people coming together to fight a fictional
Becoming a Part of Something Bigger Than Ourselves | 113
enemy, for the sheer awe and wonder of it. They are ready to work together
on extreme scales, toward epic goals, just for the spine-tingling joy of it. And
the more we seek out that kind of happiness as a planet, the more likely we
are to save it—not from fictional aliens, but from apathy and wasted potential.
Jean M. Twenge, a professor of psychology and the author of Generation
Me, has persuasively argued that the youngest generations today—particularly
anyone born after 1980—are, in her words, “more miserable than ever before.”
Why? Because of our increased cultural emphasis on “self-esteem” and “self
fulfillment.” But real fulfillment, as countless psychologists, philosophers, and
spiritual leaders have shown, comes from fulfilling commitments to others.
We want to be esteemed in the eyes of others, not for “who we are,” but rather
for what we’ve done that really matters.
The more we focus on ourselves and avoid a commitment to others, Twenge’s
research shows, the more we suffer from anxiety and depression. But that doesn’t
stop us from trying to make ourselves happy alone. We mistakenly think that by
putting ourselves first, we’ll finally get what we want. In fact, true happiness
comes not from thinking more of ourselves, but rather from thinking less of
ourselves—from seeing the truly small role we play in something much bigger,
much more important than our individual needs.
Joining any collective effort and embracing feelings of awe can help us
unlock our potential to lead a meaningful life and to leave a meaningful mark
on the world.
Even if it’s a virtual world we’re leaving our mark on, we’re still learning
what it feels like to be of service to a larger cause. We’re priming our brains
and bodies to value and to seek out epic meaning as an emotional reward. And
as recent research suggests, the more we enjoy these rewards in game worlds,
the more likely we may be to seek them out in real life.
Three scientific studies published in 2009 by a consortium of researchers
from eight universities in the United States, Japan, Singapore, and Malaysia
studied the relationship between time spent playing games that require “help
ful behavior” and the gamers’ willingness to help others in everyday life. One
study focused on children age thirteen and younger, another on teenagers,
and the third on college students. The researchers worked with more than
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three thousand young gamers in total, and in all three studies they reached
the same conclusion: young people who spend more time playing games in
which they’re required to help each other are significantly more likely to help
friends, family, neighbors, and even strangers in their real lives.33
Although these studies weren’t specifically looking at epic-scale games,
the core findings seem likely to remain consistent, or even increase, at larger
scales. As Brad Bushman, one coauthor of the studies and a professor of com
munications and psychology at the University of Michigan’s Institute for So
cial Research, puts it, “These findings suggest there is an upward spiral of
prosocial gaming and helpful behavior.”34 In other words, the more we help
in games, the more we help in life. And so there’s good reason to believe that
the more we learn to enjoy serving epic causes in game worlds, the more we
may find ourselves contributing to epic efforts in the real world.
THE PSYCHOLOGIST Abraham Maslow famously said, “It isn’t normal to know
what we want. It is a rare and difficult psychological achievement.”35 But to
day’s best games give us a powerful tool for achieving exactly that rare kind of
self-knowledge.
Games are showing us exactly what we want out of life: more satisfying
work, better hope of success, stronger social connectivity, and the chance to
be a part of something bigger than ourselves. With games that help us gener
ate these four rewards every day, we have unlimited potential to raise our own
quality of life. And when we play these games with friends, family, and neigh
bors, we can enrich the lives of people we care about.
So games are teaching us to see what really makes us happy—and how to
become the best versions of ourselves. But can we apply that knowledge to the
real world?
By supporting our four essential human cravings, and by providing a reli
able source of flow and fiero, the gaming industry has gone a long way toward
making us happier and more emotionally resilient—but only up to a point. We
haven’t learned how to enjoy our real lives more thoroughly. Instead, we’ve
spent the last thirty-five years learning to enjoy our game lives more thoroughly.
Becoming a Part of Something Bigger Than Ourselves | 115
Instead of fixing reality, we’ve simply created more and more attractive al
ternatives to the boredom, anxiety, alienation, and meaninglessness we run
up against so often in everyday life. It’s high time we start applying the lessons
of games to the design of our everyday lives. We need to engineer alternate
realities: new, more gameful ways of interacting with the real world and living
our real lives.
Fortunately, the project of making alternate realities is already under way.
PA R T T W O E
Reinventing Reality
a All life is an experiment. The more experiments you make,
the better.
—ralph waldo emerson
C H A P T E R S E V E N
The Benefits of Alternate Realities
Whenever I walk through the front door of my apartment, I enter an alternate reality. It looks and works just like regular reality, with one major exception: when I want to clean the bathroom, I have to be really sneaky about it.
If my husband, Kiyash, thinks I’m going to scrub the tub on Saturday morn
ing, he’ll wake up early, tiptoe out of the bedroom and silently beat me to it.
But I’ve lived in this alternate reality long enough to have developed a highly
effective counterstrategy: I clean the bathroom at odd hours in the middle of
the week, when he’s least expecting it. The more random the hour, the more
likely I am to complete the chore before he does. And if this strategy ever starts
to fail? Well, let’s just say that I am not above hiding the toilet brush.
Why exactly are we competing with each other to do the dirty work? We’re
playing a free online game called Chore Wars. And it just so happens that
ridding our real-world kingdom of toilet stains is worth more experience
points, or XP, than any other chore in the Land of the 41st-Floor Ninjas, which
is what we’ve dubbed our apartment in the game. (We live on the forty-first
floor, and my husband has a thing for ninjutsu.)
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Chore Wars
Chore Wars is an alternate reality game (ARG), a game you play in your real
life (and not a virtual environment) in order to enjoy it more. Chore Wars is
essentially a simplified version of World of Warcraft, with one notable excep
tion: all of the online quests correspond with real-world cleaning tasks, and
instead of playing with strangers or faraway friends online, you play the game
with your roommates, family, or officemates. Kevan Davis, a British experi
mental game developer who created Chore Wars in 2007, describes it as a
“chore management system.”1 It’s meant to help you track how much house
work people are doing—and to inspire everyone to do more housework, more
cheerfully, than they would otherwise.
To play Chore Wars, you first have to recruit a “party of adventurers” from
your real-life household or office. That means getting your roommates, family
members, or coworkers to sign up online, where together you’ll name your
kingdom and create avatars to represent everyone in the game.
Anyone who creates an avatar is eligible to undertake any of the custom
“adventures” that you create in the game’s database—in my household, these
include emptying the dishwasher and brewing the first pot of coffee. And
because it’s a role-playing game, you’re encouraged to write up the chores with
a fantastical spin. In the Land of the 41st-Floor Ninjas, for example, brushing
out our Shetland sheepdog is “Saving the dog-damsel in distress from clumps
and shedding,” and doing the laundry is “Conjuring clean clothes.”
Whenever you complete one of these chores, you log in to the game to
report your success. Every chore grants you a customized amount of experi
ence points, virtual gold, treasure, avatar power-ups, or points that increase
your virtual skills and abilities: plus ten dexterity points for dusting without
knocking anything off the shelves, for example, or plus five stamina points
for taking out all three kinds of recycling. And because you get to craft the
adventures from scratch yourself, you can customize the in-game rewards to
make the least popular chores more attractive—hence, the battle in my apart
ment to clean the bathroom first. It’s worth a whopping one hundred XP.
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The more chores you finish, the more experience points and virtual gold
you earn, and the faster you level up your online avatar’s powers. But Chore
Wars isn’t just about tracking your avatar development; it’s also about earning
real rewards. The game’s instructions encourage households to invent creative
ways to redeem the virtual gold in real life. You could exchange the gold for
allowances if you’re playing with your kids, or for rounds of drinks for room
mates, or coffee runs for workmates, for example. My husband and I share a
single car, so we use our gold pieces to bid on what music to play in the car
whenever we’re driving somewhere together.
But even more satisfying than all of my avatar powers, accumulated gold,
and music privileges is the fact that after nine months of playing Chore Wars
together, my husband’s avatar has earned more overall experience points than
I have. And avatar stats don’t lie: for nearly a year now, Kiyash has definitely
put in more effort cleaning the apartment than I have.
Clearly, this is a game that you win even if you lose. Kiyash has the satisfac
tion of being the best ninja on the forty-first floor, and I have the pleasure of
doing fewer chores than my husband—at least until my competitive spirit kicks
back in. Not to mention, it’s more enjoyable to be partners in crime when it
comes to housework, instead of nagging each other about chores. And, of course,
as an added bonus, our place is cleaner than it ever has been before. Chore Wars
has transformed something we both normally hate doing into something that
feels creative and fun. The game has changed our reality of having to do house
work, and for the better.
We’re not alone. Chore Wars is one of the best reviewed and most beloved,
if little known, secrets on the Internet.
A mom in Texas describes a typical Chore Wars experience: “We have three
children, ages nine, eight, and seven. I sat down with the kids, showed them
their characters and the adventures, and they literally jumped up and ran off
to complete their chosen tasks. I’ve never seen my eight-year-old son make his
bed! And I almost fainted when my husband cleaned out the toaster oven.”
The experience apparently works as well for twentysomethings as it does
for kids. As another player reports: “I live in a house in London with one other
girl and six guys. A lot of the time I’m the only one tidying up, which was
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driving me slowly insane. I set up an account for us last night, and set some
‘adventures,’ and when I got up this morning everyone in the house was clean
ing. I honestly could not believe what I was seeing. All we had to do is make
it a competition! Now the guys are obsessed with beating each other!”2
How, exactly, does Chore Wars do it?
We typically think of chores as things we have to do. Either someone is
nagging us to do them or we do them out of absolute necessity. That’s why
they’re called chores: by definition, unpleasant tasks. The brilliant master
stroke of Chore Wars is that it convinces us that we want to do these tasks.
More important, however, is the introduction of meaningful choice into the
housework equation. When you set up your party, your first task is to create
a large pool of adventures to choose from. No player is assigned a particular
adventure. Instead, everyone gets to pick their own. There are no necessary
chores. You are volunteering for every adventure you take. And this sense of
voluntary participation in housework is strengthened by the fact that you’re
encouraged to apply strategy as you choose your own housework adventures.
Should you go for lots of chores that are fast and easy to complete, and try to
rack up as many XP as possible that way? Or should you go for the harder,
bigger chores, blocking other players from getting all that gold?
Of course, there are no good unnecessary obstacles without arbitrary re
strictions. And for advanced Chore Wars players, that’s where the real fun
comes in. You can make it harder to earn XP and gold by adding new rules to
any adventure. For example, you can set target time limits: double XP if you
can put away your laundry in under five minutes. Or you can add a stealth
requirement: you must empty the trash without anyone seeing you. Or you
can simply tack on absurd restrictions: this chore must be done while singing,
loudly, for example, or while walking backward.
It sounds ridiculous—why would making a chore harder make it more fun?
But like any good game, the more interesting the restrictions, the more we
enjoy playing. The Chore Wars management system makes it easy for players
to dream up and try out new ways of doing the most ordinary things. Chores
are, again by definition, routine—but they don’t have to be. Doing them in a
game format makes it possible to experience fiero doing something as mun
The Benefits of Alternate Realities | 123
dane as cleaning up a mess, simply by making it more challenging, or by re
quiring us to be more creative about how we do it.
In real life, if you do your chores, there are visible results—a sparkling
kitchen, or an organized garage. That’s one kind of feedback, and it can cer
tainly be satisfying. But Chore Wars smartly augments this small, everyday
satisfaction with a more intense kind of feedback: avatar improvements. As
online role-playing gamers everywhere know, leveling up is one of the most
satisfying kinds of feedback ever designed. Watching your avatar profile get
more powerful and skillful with each chore makes the work feel personally
satisfying in a way that a cleaner room just doesn’t. You are not just doing all
this work for someone else. You are developing your own strengths as you play.
Best of all, you are getting better and better all the time. Even as the laun
dry gets dirty again or the dust starts to sneak back in, your avatar is still getting
stronger, smarter, swifter. In this way, Chore Wars brilliantly reverses the most
demoralizing aspects of regular housework. The results of a chore well done
may start to fade almost immediately, but no one can take away the XP you
have earned.
Individual success is always more rewarding when it happens in a multi
player context, and this is part of Chore Wars’ successful design as well. The
game connects all of my individual activities to a larger social experience: I’m
never just doing “my” chores; I’m playing with and competing against others.
I can see how I measure up to others and compare avatar strengths to learn
more about what makes me unique. Meanwhile, as I’m working, I’m thinking
about the positive social feedback I’ll get in the comments on my adventure,
whether it’s friendly taunts from a rival or OMGs of amazement for getting
such a herculean task done.
Chore Wars isn’t the kind of game you’d want to play forever; like all good
games, their destiny is to become boring eventually, the better you get at them.
But even if household interest in the game dies down after a few weeks or
months, a major feat has been accomplished: players have had a rather mem
orable, positive experience of doing chores together. And that should change
the way they think about and approach chores for some time.
So that’s how Chore Wars achieves the seemingly impossible. It turns
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routine housework into a collective adventure, by adding unnecessary obsta
cles and implementing more motivating feedback systems. And it’s the perfect
example of our next reality fix:
A FIX #7: WHOLEHEARTED PARTICIPATION
Compared with games, reality is hard to get into. Games moti
vate us to participate more fully in whatever we’re doing.
To participate wholeheartedly in something means to be self-motivated and
self-directed, intensely interested and genuinely enthusiastic.
If we’re forced to do something, or if we do it halfheartedly, we’re
not really participating.
If we don’t care how it all turns out, we’re not really participating.
If we’re passively waiting it out, we’re not really participating.
And the less we fully participate in our everyday lives, the fewer opportuni
ties we have to be happy. It’s that plain and simple. The emotional and social
rewards we really crave require active, enthusiastic, self-motivated participa
tion. And helping players participate more fully in the moment, instead of
trying to escape it or just get through it, is the signature hallmark of alternate
reality projects—the focus of this and the following three chapters of this book.
If “alternate reality” is an unfamiliar term for you, then you’re not alone.
Alternate reality development is still a highly experimental field. The term
“alternate reality game” has been in use as a technical industry term since
2002, but there are still plenty of gamers and game designers who know little
about it, let alone people outside of the gaming world.
As game developers are increasingly starting to push the limits of how
The Benefits of Alternate Realities | 125
much a game can affect our real lives, the concept of alternate reality is be
coming more and more central to discussions about the future of games. It’s
helping to promote the idea that game technologies can be used to organize
real-world activity. Most importantly, it’s provoking innovative ideas about
how to blend together what we love most about games and what we want most
from our real lives.
On a recent Saturday morning, I found myself on Twitter, trading possible
definitions for “alternate reality game” back and forth with about fifty other
alternate reality gamers and developers. We were trying to work out a short
definition that would really capture the spirit of ARG design, if not necessarily
describe all the possible technological and formal components.
Collectively, we cobbled together a description of ARGs that seems to cap
ture their spirit more effectively than any other definition I’ve seen: alternate
realities are the antiescapist game.
ARGs are designed to make it easier to generate the four intrinsic rewards
we crave—more satisfying work, better hope of success, stronger social connec
tivity, and more meaning—whenever we can’t or don’t want to be in a virtual
environment. They’re not meant to diminish the real rewards we get from play
ing traditional computer and video games. But they do make a strong argument
that these rewards should be easier to get in real life.
In other words, ARGs are games you play to get more out of your real life,
as opposed to games you play to escape it. ARG developers want us to par
ticipate as fully in our everyday lives as we do in our game lives.
Apart from this common mission, great alternate reality games can differ
tremendously from one to another, in terms of style, scale, scope, and budget.
Some ARGs, like Chore Wars, have relatively humble ambitions. They pick
one very specific area of our personal lives and try to improve it. Others have
quite audacious goals, involving entire communities or society at large: for
example, to reinvent public education as we know it, to help players dis
cover their true purpose in life, or even to improve our experience of death
and dying.
Of course, not all ARGs are designed explicitly to improve our lives. His
torically, in fact, most ARGs, like most computer and videogames, have been
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designed simply to be fun and emotionally satisfying. But my research shows
that because ARGs are played in real-world contexts, instead of in virtual
spaces, they almost always have at least the side effect of improving our real
lives.3 And so while others might distinguish between “serious” ARGs and
“entertainment” ARGs, I prefer to look at all ARGs as having the potential to
improve our quality of life. Indeed, a significantly higher percent of newer
ARGs (created since 2007, compared with early ARGs created 2001–2006)
are designed with explicit quality of life or world-changing goals. You’ll read
about these “positive impact” ARGs in the chapters ahead.
Some ARGs are invented and playtested on a shoestring budget, whether by
artists, researchers, indie game developers, or nonprofit organizations. They’re
often developed for relatively small groups: a few hundred or a few thousand
players. Others are backed by multimillion-dollar investments, receive funding
from major foundations, or are sponsored by Fortune 500 companies. These
bigger games can attract tens of thousands, hundreds of thousands, or even, in
a few extremely successful cases, millions of players.4
Still, for the most part, alternate reality games today are small-scale probes
of the future. They’re a showcase for new possibilities. No single ARG is
changing the world yet. But taken together, they’re proving one at a time the
myriad and important ways we could make our real lives better by playing
more games.
So let’s look at a few groundbreaking alternate reality projects. As we do,
you’ll notice that there are two key qualities that every good ARG shares.
First and foremost, like any good game, an ARG must always be optional.
You can bet that if you required someone to play Chore Wars, it would lose a
large part of its appeal and effectiveness. An alternate reality game has to re
main a true “alternate” for it to work.
It’s not enough, however, just to make something optional. Once the activ
ity is under way, a good ARG, like any good game, also needs compelling
goals, interesting obstacles, and well-designed feedback systems. These three
elements encourage fuller participation by tapping into our natural desires to
master challenges, to be creative, to push the limits of our abilities. And that’s
where optimal experience design comes in. Without a doubt, some alternate
The Benefits of Alternate Realities | 127
realities are more fun and engaging than others, just as some traditional games
are better than others. The best ARGs are the ones that, like the best traditional
computer and video games, help us create more satisfying work for ourselves,
cultivate better hopes of success, strengthen our social bonds and activate our
social networks, and give us the chance to contribute to something bigger than
ourselves.
One ARG that achieves all of these goals is Quest to Learn—a bold new
design for public schools that shows us how education can be transformed to
engage students as wholeheartedly as their favorite video games.
Quest to Learn—And Why Our Schools Should Work More Like a Game
Today’s “born-digital” kids—the first generation to grow up with the Internet,
born 1990 and later—crave gameplay in a way that older generations don’t.
Most of them have had easy access to sophisticated games and virtual worlds
their entire lives, and so they take high-intensity engagement and active par
ticipation for granted. They know what extreme, positive activation feels like,
and when they’re not feeling it, they’re bored and frustrated.5 They have good
reason to feel that way: it’s a lot harder to function in low-motivation, low
feedback, and low-challenge environments when you’ve grown up playing
sophisticated games. And that’s why today’s born-digital kids are suffering
more in traditional classrooms than any previous generation. School today for
the most part is just one long series of necessary obstacles that produce nega
tive stress. The work is mandatory and standardized, and failure goes on your
permanent record. As a result, there’s a growing disconnect between virtual
environments and the classroom.
Marc Prensky, author of Teaching Digital Natives, describes the current
educational crisis:
“Engage me or enrage me,” today’s students demand. And believe
me, they’re enraged. All the students we teach have something in
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their lives that’s really engaging—something that they do and that
they are good at, something that has an engaging, creative compo
nent to it. . . . Video games are the epitome of this kind of total
creative engagement. By comparison, school is so boring that kids,
used to this other life, can’t stand it. And unlike previous genera
tions of students, who grew up without games, they know what real
engagement feels like. They know exactly what they’re missing.6
To try to close this gap, educators have spent the past decade bringing more
and more games into our schools. Educational games are a huge and growing
industry, and they’re being developed to help teach pretty much any topic or
skill you could imagine, from history to math to science to foreign languages.
When these games work—when they marry good game design with strong
educational content—they provide a welcome relief to students who other
wise feel underengaged in their daily school lives. But even then, these edu
cational games are at best a temporary solution. The engagement gap is
getting too wide for a handful of educational games to make a significant and
lasting difference over the course of a student’s thirteen-year public education.
What would make the difference? Increasingly, some education innovators,
including Prensky, are calling for a more dramatic kind of game-based reform.
Their ideal school doesn’t use games to teach students. Their ideal school is
a game, from start to finish: every course, every activity, every assignment,
every moment of instruction and assessment would be designed by borrowing
key mechanics and participation strategies from the most engaging multi
player games. And it’s not just an idea—the game-reform movement is well
under way. And there’s already one new public school entirely dedicated to
offering an alternate reality to students who want to game their way through
to graduation.
Quest to Learn is a public charter school in New York City for students in
grades six through twelve. It’s the first game-based school in the world—but
its founders hope it will serve as a model for schools worldwide.
Quest opened its doors in the fall of 2009 after two years of curriculum
design and strategic planning, directed by a joint team of educators and profes
The Benefits of Alternate Realities | 129
sional game developers, and made possible by funding from the MacArthur
Foundation and the Bill and Melinda Gates Foundation. It’s run by princi
pal Aaron B. Schwartz, a graduate of Yale University and a ten-year veteran
teacher and administrator in the New York City Department of Education.
Meanwhile, the development of the school’s curriculum and schedule has
been led by Katie Salen, a ten-year veteran of the game industry and a leading
researcher of how kids learn by playing games.
In many ways, the college-preparatory curriculum is like any other school’s—
the students learn math, science, geography, English, history, foreign lan
guages, computers, and arts in different blocks throughout the day. But it’s
how they learn that’s different: students are engaged in gameful activities from
the moment they wake up in the morning to the moment they finish up their
final homework assignment at night. The schedule of a sixth-grader named
Rai can help us better understand a day in the life of a Quest student.
7:15 a.m. Rai is “questing” before she even gets to school. She’s working
on a secret mission, a math assignment that yesterday she discovered hidden
in one of the books in the school library. She exchanges text messages with
her friends Joe and Celia as soon as she gets up in order to make plans to meet
at school early. Their goal: break the mathematical code before any of the
other students discover it.
This isn’t a mandatory assignment—it’s a secret assignment, an opt-in
learning quest. Not only do they not have to complete it, they actually have
to earn the right to complete it, by discovering its secret location.
Having a secret mission means you’re not learning and practicing fractions
because you have to do it. You’re working toward a self-chosen goal, and an
exciting one at that: decoding a secret message before anyone else. Obviously
not all schoolwork can be special, secret missions. But when every book could
contain a secret code, every room a clue, every handout a puzzle, who wouldn’t
show up to school more likely to fully participate, in the hopes of being the
first to find the secret challenges?
9:00 a.m. In English class, Rai isn’t trying to earn a good grade today. In
stead, she’s trying to level up. She’s working her way through a storytelling
unit, and she already has five points. That makes her just seven points shy of
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a “master” storyteller status. She’s hoping to add another point to her total
today by completing a creative writing mission. She might not be the first
student in her class to become a storytelling master, but she doesn’t have to
worry about missing her opportunity. As long as she’s willing to tackle more
quests, she can work her way up to the top level and earn her equivalent of an
A grade.
Leveling up is a much more egalitarian model of success than a traditional
letter grading system based on the bell curve. Everyone can level up, as long
as they keep working hard. Leveling up can replace or complement traditional
letter grades that students have just one shot at earning. And if you fail a quest,
there’s no permanent damage done to your report card. You just have to try
more quests to earn enough points to get the score you want. This system of
“grading” replaces negative stress with positive stress, helping students focus
more on learning and less on performing.
11:45 a.m. Rai logs on to a school computer to update her profile in the
“expertise exchange,” where all the students advertise their learning superpow
ers. She’s going to declare herself a master at mapmaking. She didn’t even
realize mapmaking could count as an area of expertise. She does it for fun,
outside of school, making maps of her favorite 3D virtual worlds to help other
players navigate them better. Her geography teacher, Mr. Smiley, saw one of
her maps and told her that eighth-graders were just about to start a group quest
to locate “hidden histories” of Africa: they would look for clues about the past
in everyday objects like trade beads, tapestries, and pots. They would need a
good digital mapmaker to help them plot the stories about the objects accord
ing to where they were found, and to design a map that would be fun for other
students to explore.
The expertise exchange works just like video game social network profiles
that advertise what games you’re good at and like to play, as well as the online
matchmaking systems that help players find new teammates. These systems
are designed to encourage and facilitate collaboration. By identifying your
strengths and interests publicly, you increase the chances that you’ll be called
on to do work that you’re good at. In the classroom, this means students are
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more likely to find ways to contribute successfully to team projects. And the
chance to do something you’re good at as part of a larger project helps students
build real esteem among their peers—not empty self-esteem based on nothing
other than wanting to feel good about yourself, but actual respect and high
regard based on contributions you’ve made.
2:15 p.m. On Fridays, the school always has a guest speaker, or “secret ally.”
Today, the secret ally is a musician named Jason, who uses computer programs
to make music. After giving a live demonstration with his laptop, he an
nounces that he’ll be back in a few weeks to help the students as a coach on
their upcoming “boss level.” For the boss level, students will form teams and
compose their own music. Every team will have a different part to play—and
rumor has it that several mathematical specialists will be needed to work on
the computer code. Rai really wants to qualify for one of those spots, so she
plans to spend extra time over the next two weeks working harder on her math
assignments.
As the Quest website explains, boss levels are “two-week ‘intensive’ [units]
where students apply knowledge and skills to date to propose solutions to com
plex problems.” “Boss level” is a term taken directly from video games. In a
boss level, you face a boss monster (or some equivalent thereof)—a monster so
intimidating it requires you to draw on everything you’ve learned and mastered
in the game so far. It’s the equivalent of a midterm or final exam. Boss levels
are notoriously hard but immensely satisfying to beat. Quest schedules boss
levels at various points in the school year, in order to fire students up about
putting their lessons into action. Students get to tackle an epic challenge—and
there’s no shame in failing. It’s a boss level, and so, just like any good game,
it’s meant to whet your appetite to try harder and practice more.
Like collaborative quests, the boss levels are tackled in teams, and each
student must qualify to play a particular role—“mathematical specialist,” for
example. Just as in a big World of Warcraft raid, each participant is expected
to play to his or her strengths. This is one of Quest’s key strategies for giving
students better hopes of success. Beyond the basic core curriculum, students
spend most of their time getting better at subjects and activities—ones they
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have a natural talent for or already know how to do well. This strategy means
every student is set up to truly excel at something, and to focus attention on
the areas in which he or she is most likely to one day become extraordinary.
6:00 p.m. Rai is at home, interacting with a virtual character named Betty.
Rai’s goal is to teach Betty how to divide mixed numbers. Betty is what Quest
calls a “teachable agent”: “an assessment tool where kids teach a digital char
acter how to solve a particular problem.” In other words, Betty is a software
program designed to know less than Rai. And it’s Rai’s job to “teach” the pro-
gram, by demonstrating solutions and working patiently with Betty until she
gets it.
At Quest, these teachable agents replace quizzes, easing the anxiety associ
ated with having to perform under pressure. With a teachable agent, you’re
not being tested to see if you’ve really learned something. Instead, you’re men
toring someone because you really have learned something, and this is your
chance to show it. There’s a powerful element of naches—vicarious pride—
involved here: the more a student learns, the more he or she can pass it on.
This is a core dynamic of how learning works in good video games, and at
Quest it’s perfectly translated into a scalable assessment system.
Secret missions, boss levels, expertise exchanges, special agents, points,
and levels instead of letter grades—there’s no doubt that Quest to Learn is a
different kind of learning environment, about as radically different a mission
as any charter school has set out in recent memory. It’s an unprecedented
infusion of gamefulness into the public school system. And the result is a
learning environment where students get to share secret knowledge, turn their
intellectual strengths into superpowers, tackle epic challenges, and fail with
out fear.
Quest to Learn started with a sixth-grade class in the fall of 2009, and it plans
to add a new sixth-grade class each year as the previous year graduates upward.
The first senior class will graduate from Quest to Learn in 2016, and potentially
from college by 2020. I’m willing to bet that that graduating class will be full
of creative problem solvers, strong collaborators, and innovative thinkers ready
to wholeheartedly tackle formidable challenges in the real world.
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SuperBetter—Or How to Turn Recovery into a Multiplayer Experience
Either I’m going to kill myself or I’m going to turn this into a game. After the
four most miserable weeks of my life, those seemed like the only two options
I had left.
It was the summer of 2009, and I was about halfway through writing this
book when I got a concussion. It was a stupid, fluke accident. I had been
standing up, and I slammed my head straight into a cabinet door I didn’t real
ize was still open. I was dizzy, saw stars, and felt sick to my stomach. When
my husband asked me who the president was, I drew a blank.
Some concussions get better in a few hours, or a few days. Others turn into
a much longer postconcussion syndrome. That’s what happened to me. I got
a headache and a case of vertigo that didn’t go away. Any time I turned my
head, it felt like I was doing somersaults. And I was in a constant mental fog.
I kept forgetting things—people’s names, or where I’d put things. If I tried to
read or write, after a few minutes my vision blurred out completely. I couldn’t
think clearly enough to keep up my end of interesting conversations. Even
just being around other people, or out in public spaces, seemed to make it
worse. At the time, I scribbled these notes: “Everything is hard. The iron fist
pushes against my thoughts. My whole brain feels vacuum pressurized. If I
can’t think, who am I?”
After five days of these symptoms and after a round of neurological tests that
all proved normal, my doctor told me I would be fine—but it would probably
take an entire month before I really felt like myself again. In the meantime,
no reading, no writing, no working, and no running, unless I was completely
symptom-free. I had to avoid anything that made my head hurt or made the
fog worse. (Sadly, I quickly discovered that computer and video games were
out of the question; it was way too much mental stimulation.)
This was difficult news to hear. A month seemed like an impossibly long
time not to work and to feel this bad. But at least it gave me a target to shoot
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for. I set the date on my calendar: August 15, I would be better. I believed it.
I had to believe it.
That month came and went, and I’d barely improved at all.
That’s when I found out that if you don’t recover in a month, the next likely
window of recovery is three months.
And if you miss that target, the next target is a year.
Two more months living with a vacuum-pressurized brain? Possibly an
entire year? I felt more hopeless than I could have ever imagined. Rationally,
I knew things could be worse—I wasn’t dying, after all. But I felt like a shadow
of my real self, and I wanted so desperately to resume my normal life.
My doctor had told me that it was normal to feel anxious or depressed after
a concussion. But she also said that anxiety and depression exacerbate concus
sion symptoms and make it much harder for the brain to heal itself. The more
depressed or anxious you get, the more concussed you feel and the longer re
covery takes. Of course, the worse the symptoms are and the longer they last,
the more likely you are to be anxious or depressed. In other words, it’s a vicious
cycle. And the only way to get better faster is to break the cycle.
I knew I was trapped in that cycle. The only thing I could think of that
could possibly make me optimistic enough to break it was a game.
It was a strange idea, but I literally had nothing else to do (except watch
television and go on very slow walks). I’d never made a health care game be
fore. But it seemed like the perfect opportunity to try out my alternate reality
theories in a new context. I might not be able to read or write very much, but
hopefully I could still be creative.
I knew right away it needed to be a multiplayer game. I’d been having a lot
of trouble explaining to my closest friends and family how truly anxious I was
and how depressed I felt, how hard the recovery process was. I also felt awk
ward, and embarrassed, asking for help. I needed a way to help myself tell my
closest friends and family, “I am having the hardest time of my life, and I really
need you to help me.” But I also didn’t want to be a burden. I wanted to invite
people to help me.
As with any alternate reality project, I needed to research the reality of the
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situation before I could reinvent it. So, for a few days, I spent the limited amount
of time I was able to focus—about an hour a day at that point—learning about
postconcussion syndrome online. From various medical journals and reports, I
pieced together what experts agree are the three most important strategies for
getting better and coping more effectively—not only from concussions, but any
injury or chronic illness.
First: stay optimistic, set goals, and focus on any positive progress you make.
Second: get support from friends and family. And third: learn to read your
symptoms like a temperature gauge. How you feel tells you when to do more,
do less, or take breaks, so you can gradually work your way up to more demand
ing activity.7
Of course, it immediately occurred to me that these three strategies sound
exactly like what you do when you’re playing a good multiplayer game. You
have clear goals; you track your progress; you tackle increasingly difficult chal
lenges, but only when you’re ready for them; and you connect with people
you like. The only thing missing from these recovery strategies, really, was the
meaning—the exciting story, the heroic purpose, the sense of being part of
something bigger.
So that’s where SuperBetter comes in.
SuperBetter is a superhero-themed game that turns getting better into mul
tiplayer adventure. It’s designed to help anyone recovering from an injury or
coping with a chronic condition get better sooner—with more fun, and with
less pain and misery, along the way.
The game starts with five missions. You’re encouraged to do at least one
mission a day, so that you’ve successfully completed them all in less than a
week. Of course, you can move through them even faster if you feel up to it.
Here are excerpts from the instructions for each mission, along with an expla
nation of how I designed it and how I played it.
Mission #1: Create your SuperBetter secret identity. You’re the
hero of this adventure. And you can be anyone you want, from any
story you love. So pick your favorite story—anything from James
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Bond to Gossip Girl, Twilight to Harry Potter, Batman to Buffy the
Vampire Slayer. You’re about to borrow their superpowers and play
the leading role yourself.
I chose Buffy the Vampire Slayer as my story line. That made me Jane the
Concussion Slayer, and that made my symptoms the vampires, demons, and
other forces of darkness I was destined by fate to battle against. The point of
this mission is to start seeing yourself as powerful, not powerless. And it un
derscores the fact that you are heroic for choosing to persevere in the face of
your injury or illness.
Mission #2: Recruit your allies. Every superhero has an inner
circle of friends who help save the day. Pick the people you want
to count on most, and invite them to play this game with you. Ask
each one to play a specific part: Batman needs a Robin and an
Alfred, while James Bond needs an M, a Q, and a Moneypenny.
If you’re Bella, you’ll want at least an Edward, a Jacob, and an
Alice. Give each ally a specific mission, related to his or her char
acter. Use your imagination—and feel free to ask for anything you
need! When you’re saving the world, you can’t be shy about asking
for help. Be sure to ask at least one ally to give you daily or weekly
achievements—these are surprise accomplishments they bestow
upon you based on your latest superheroic activities.
As Jane the Concussion Slayer, I recruited my twin sister as my “Watcher”
(Buffy’s mentor in the TV series). Her mission was to call me every single day
and ask for a report on my concussion-slaying activities. She should also give
me advice and suggest challenges for me to try. Before playing SuperBetter, I
hadn’t known how to explain to her that I really needed daily contact, and not
just to hear from her on the weekends.
I recruited my husband as my “Willow” (Buffy’s smarty-pants best friend
who’s also a computer geek). His mission was to do all of the score- and record
keeping for me, read me interesting articles, and in general help me with
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anything I wanted to do on the computer without getting a headache. Finally,
I recruited my friends Natalie and Rommel, and their miniature dachshund,
Maurice, as my “Xander” (he’s the comic-relief character). Their mission was
to come over once a week and just generally cheer me up.
Why recruit allies? Social psychologists have long observed that one of the
hardest things about a chronic injury or illness is asking our friends and fam
ily for support. But reaching out and really asking for what we need makes a
huge difference. It prevents social isolation, and it gives people who want to
help, but don’t know how, something specific and actionable to do.
And why have achievements? Every fiero moment helps increase optimism
and a sense of mastery, which has been proven to speed recovery from every
thing from knee injuries to cancer. But achievements feel more meaningful
when someone else gives them to you—that’s why it’s important to have a
friend or family member bestow them upon you. Kiyash gave me my achieve
ments based on the titles of episodes of Buffy the Vampire Slayer. (For exam
ple, I unlocked the “Out of Mind, Out of Sight” achievement for ignoring my
e-mail for an entire day, and “The Harvest” achievement for eating vegetables
for dinner instead of cookies and ice cream, which was one of my favorite
postconcussion ways to drown my sorrows. At the time, both of those felt like
epic struggles.)
Mission #3: Find the bad guys. To win this battle, you need to
know what you’re up against. Pay attention all day to anything that
makes you feel worse, and put it on your bad-guys list. Some days,
you’ll be able to battle the bad guys longer—some days not so
long. But every time you do battle, you’ll want to make a great
escape. That means getting away from the bad guy before he
knocks you flat. You can always add more bad guys to your list as
you discover them—and if you vanquish one forever, you can take
it off and claim the permanent victory.
My list of bad guys at the start of the game focused on activities I kept trying
to sneak in even though I knew they made me feel worse: reading and re
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sponding to e-mail, running or doing any kind of vigorous exercise, playing
Peggle, drinking coffee.
The better you can identify triggers of your symptoms, the more pain and
suffering you’ll avoid. And making a great escape turns a potential moment of
failure—This is harder than it should be, or I can’t do what I want to do—into
a moment of triumph: I succeeded in recognizing a trigger and vanquished it
before it did too much damage. One of the highlights in my recovery was when
I enlisted the entire crew at the Peet’s Coffee down the block to help me
modulate the amount of caffeine in my morning iced coffee, which I was re
ally reluctant to give up. It was their idea to start me off with 90 percent
decaf with just a splash of caffeine so that I could work my way up to half and
half, and eventually full caffeine when my brain was finally ready to be stimu
lated again.
Mission #4: Identify your power-ups. Good thing you’ve got super
powers. Maybe they’re not your typical superpowers—but you
definitely have fun things you can do for yourself at a moment’s
notice to feel better. Make a list, and be ready to call on them
whenever the bad guys are getting the better of you. In fact, try to
collect as many power-ups as you can every day!
For my concussion recovery, I focused on things I could do with my senses
that weren’t affected by my head injury. Touch was fine, so I could sit and
cuddle with my Shetland sheepdog. Hearing was fine, so I could sit by the
window and listen to a podcast. And the biggest superpower I discovered had
to do with my sense of smell: I really started to enjoy smelling different per
fumes. I would go to a perfume counter, spray samples of a dozen perfumes
on cards, then take them home and smell them throughout the rest of the
evening, to see how they changed and to learn the different notes. It was one
of the most engaging activities I could do without hurting my brain at all. And
eventually, once my vertigo was improved, I was able to add to my power-up
list long walks up San Francisco hills with my husband.
The power-ups are meant to help you feel capable of having a good day,
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no matter what. Having specific positive actions to take increases the odds
of doing something that will break the cycle of feeling negative stress or
depression.
Mission #5: Create your superhero to-do list. Not every mission is
possible, but it doesn’t hurt to dream big. Make a list of goals
for yourself, ranging from things you’re 100 percent positive you
can do right now to things you might not have been able to do
even in your wildest dreams before you got sick or hurt. Every
thing on your list should be something that would make you feel
awesome and show off your strengths. Every day, try to make prog
ress toward crossing one of these superhero to-dos off your list. Be
sure to get your allies’ help and advice.
This final idea was inspired by a question I’d found on the website of a
New Zealand occupational therapist. “If I can’t take your pain away, what
else would you like to improve in your life?”8 It’s one of the abiding features
of a good game: the outcome is uncertain. You play in order to discover how
well you can do—not because you’re guaranteed to win. SuperBetter has
to acknowledge the possibility of failure to achieve complete recovery. But it
can also make it less scary to fail—because there is an abundance of other
goals to pursue and other rewarding activities to undertake along the way.
That’s why it seemed essential to make part of the game a project to discover
as many positive activities that it was still possible to do. It increased my real
hopes of enjoying life more, no matter what else happened with the recovery
or treatment.
One of my easiest superhero to-dos was baking cookies for people who live
in my neighborhood. I liked it so much, I did it three times. A more challeng
ing to-do was finding an opportunity to wear my favorite pair of purple leather
stiletto boots, which meant getting up the energy to go out and see people. (I
crossed this one off my list by going to see a movie with a big group of friends.
I was a bit overdressed, but I felt great anyway.) The biggest superhero to-do
on my list was, of course, to finish this book.
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Once you have completed the five big missions, your challenge is to stay
in constant contact with your allies, collect power-ups by battling the bad guys
and making great escapes, and tackle items on your superhero to-do list. You
might want to “lock in” your gameplay by keeping a game journal, posting
daily videos on YouTube, or using Twitter to announce your achievements.
Near the end of every day, hold a secret meeting with one of your allies.
Add up your great escapes, your power-ups, and your superhero points.
Talk to your other allies as often as possible, and tell them what you’ve been
doing to get superbetter. Ask them for ideas about new things to add to your
to-do list.
Be sure you have at least one ally who is giving you daily achievements.
Share these achievements with your friends online, using Twitter or Facebook
status updates, to keep them posted on your progress.
So that’s how you play SuperBetter. But does it actually improve the reality
of getting better?
The first few days I was playing, I was in a better mood than I had been at
any time since I hit my head. I felt like I was finally doing something to get
better, not just lying around and waiting for my brain to hurry up and heal
itself.
My symptoms didn’t improve instantly—but I was so much more motivated
to get something positive out of my day, no matter what. Every day, no matter
how bad I felt otherwise, I would score at least one great escape, grab at least
one power-up, rack up some points, and unlock an achievement. Doing these
things didn’t require being cured; it just required making an effort to partici
pate more fully in my own recovery process.
There’s not a whole lot you can prove with a scientific sample of one. I can
say only that, for me, the fog of misery lifted first, and then, soon after, the fog
of symptoms started to lift as well. Within two weeks of playing Jane the Con
cussion Slayer, my symptoms were improved by roughly 80 percent, according
to the log Kiyash helped me keep of my pain and concentration problems on a
ten-point scale, and I was up to working as many as four hours a day. Within
a month, I felt almost completely recovered.
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I can’t say for sure if I got better any faster than I would have without playing
the game—although I suspect it helped a great deal. What I can say for sure
is that I suffered a great deal less during the recovery as a direct result of the
game. I was miserable one day, and the next day I wasn’t; and I was never that
miserable again as long as I was playing the game. When my allies joined the
game, I finally felt like they really understood what I was going through, and I
never felt quite so lost in the fog again.
After declaring my victory over the concussion in a Twitter post, I received
dozens of requests to post all the rules and missions, so that other people
could game their own injuries and illnesses—for everything from chronic
back pain and social anxiety to lung disorders, migraines, the side effects
of quitting smoking, newly diagnosed diabetes, chemotherapy, and even
mononucleosis.
I published the rule set on my blog, and I gave it the more general name
SuperBetter (after all, most people probably don’t dream of being like Buffy
the Vampire Slayer).9 I suggested that people use the hashtag “#SuperBetter”
for their own videos, blog posts, and Twitter updates, in case they wanted to
find each other online. (A hashtag is a way to easily add context to your online
content, and to find other people talking about the same topic.) And that was
it. I didn’t build a Web application, or develop an automated scoring system,
or even set up a social network for playing the game. A game doesn’t have to
be a computer program. It can simply be like chess or hide-and-seek: a set of
rules that one player can pass on to another.
An alternate reality game can be as simple as a good idea, a fresh way of
looking at a problem. SuperBetter, of course, isn’t meant to replace conven
tional medical advice or treatment. It’s meant to augment good advice, and to
help patients take a more active role in their own recovery.
When you’re sick or in pain, getting better is all you want. But the longer
it takes, the harder it gets. And when the tough reality we have to face is that
getting better won’t be easy, a good game can better prepare us to deal with
that reality. In an alternate reality linked to our favorite superhero mythology,
we’re more likely to stay optimistic, because we’ll set more reasonable goals
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and keep better track of our progress. We’ll feel successful even when we’re
struggling, because our friends and family will define fiero moments for us
every day. We’ll build a stronger social support system, because it’s easier to
ask someone to play a game than it is to ask for help. And we’ll hopefully find
real meaning and develop real character in our epic efforts to overcome what
may be the toughest challenge we’ve ever had to face. And that’s how we get
superbetter, thanks to a good game.
THE THREE GAMES discussed in this chapter represent three of the main ap
proaches to developing an alternate reality and solving a quality-of-life problem.
Chore Wars is an example of a life-management ARG—a soft
ware program or service that helps you manage your real life like
a game.
Quest to Learn is an example of an organizational ARG. It uses
game design as a guiding philosophy for creating new institutions
and inventing new organizational practices.
And SuperBetter is a concept ARG. It uses social media and net
working tools to virally spread new game ideas, missions, and rule
sets, which players can repurpose and adapt for their own lives as
they see fit.
These three methods aren’t the only ways to create an alternate reality. In
later chapters in this book, you’ll also read about live event ARGs, which gather
players at physical locations for a game that takes only an hour or a day to play,
and narrative ARGs, which use multimedia storytelling—video, text, photo
graphs, audio, and even graphic novels—to weave real-world game missions
into a compelling fiction that plays out over weeks, months, or even years.
Of course, by the time you read this book, dozens—probably hundreds—of
new alternate reality games will no doubt be widely playable. This movement
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is just getting started. When we imagine how the ARG movement might
unfold, we can—as always—look for guidance from the past.
In the early 1970s, just before the computer and video game revolution,
another game revolution took place, with significantly less fanfare but a rather
important and lasting legacy. It was called the New Games movement, and
its goal was to reinvent sports to be more cooperative, more social, and more in
clusive.
The New Games philosophy was simple, composed of two parts. First, no
one should ever have to warm the bench because they’re not good enough to
play. And second, competitive gameplay shouldn’t be about winning. It should
be about playing harder and longer than the other team, in order to have
more fun.
The founders of the movement, a group of San Francisco–based counter
culturists, invented dozens of new sports, all sillier and more spectacular than
traditional athletic activities. The most well known were the “earth ball” games
(played with a ball six feet in diameter, so that it takes multiple people to move
the ball together) and parachute games (in which twenty to fifty people stand
around the rim of a piece of parachute material and flap and billow it to
gether, working to create various shapes and ripples). They held large New
Games festivals in the Bay Area and eventually trained tens of thousands of
schools and parks and recreation departments across the country, so that they
could include New Games in their physical education and public recreation
programs.
Many of today’s leading game developers grew up playing New Games at
school and local parks—and it’s not hard to see the influence of New Games
on multiplayer and massively multiplayer game designers today. From the
cooperative missions in MMOs to the 256-player combat environments on
consoles, video gameplay today often looks a lot like a New Game, set in a
virtual world. In fact, New Games theory has come up at every single Game
Developers Conference I’ve attended over the last decade—which is how I
know that many game designers have managed to acquire for themselves a
copy of the long out-of-print and little-known New Games Book, published
in 1976.
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The New Games Book includes instructions for how to play the new sports
and, more importantly, essays explaining the philosophy of the movement.
Many of my friends in the industry have acknowledged they’ve flipped through
its pages for game-design inspiration.
I’ve nearly worn the print off the page of my favorite essay in the book. It’s
called “Creating the Play Community,” by Bernie DeKoven, then the codirec
tor of the New Games Foundation and today a leading play theorist. In the
essay, DeKoven calls for a community of players to volunteer to be of service
to the movement. He asks: Who will be willing to try these new games and
help assess whether they are, in fact, better than the old games? If they are
better, the community should teach others how to play. If they’re not better,
the players should suggest ways to improve them, or start inventing their own
new games to test. He explains:
Because the games are new, we get a sense that we’re experiment
ing. No one guarantees anything. If a game doesn’t work, we try
to fix it, to see if we can make it work. After all, it’s a new game.
It’s not official yet. In fact, we’re the officials, all of us, every one
of us who has come to play. We make the judgments. We each take
the responsibility for discovering what we can enjoy together.10
This is the kind of community that is currently coming together around
alternate reality games. As we develop alternate realities, we need to be both
open-minded and critical about what actually raises our quality of life, what
helps us participate more fully in our real lives, and what simply serves as yet
another distraction. There will be many, many different alternate realities
proposed in the coming years, and it’s not up to just the game developers to
shape this movement. The players, more than anyone else, will get to decide
if a new alternate reality is indeed a good game.
The “how” of alternate reality game design boils down to the game-design
principles that best generate the four rewards we crave most. Traditional com
puter and video game developers are leading the way, constantly innovating
new ways to reap these rewards; ARG developers are already borrowing and
The Benefits of Alternate Realities | 145
refining these design strategies and development tools as their go-to solutions
for how to make the world work more like a game.
But as we playtest different possibilities to decide what makes a good alter
nate reality, three additional sets of criteria are certain to emerge.
First: When and where do we need an alternate reality? Which situations
and spaces call for it—and when are we better off leaving reality alone?
Second: Who should we include in our alternate reality games? Besides
our close friends and family, who else would we benefit from inviting to play
with us?
And third: What activities should we be adopting as the core mechanics
of our alternate reality games? Game design is a structure—goals, restrictions,
feedback—but within that structure, we can ask players to do almost any
thing. What habits should we be encouraging? What actions should we be
multiplying?
These three different sets of criteria are the subjects of the next three chap
ters, which in turn cover three key kinds of alternate reality projects: alternate
realities designed to make difficult activities more rewarding, alternate reali
ties designed to build up new real-world communities, and alternate realities
designed to help us adopt the daily habits of the world’s happiest people in
our real, everyday lives.
C H A P T E R E I G H T
Leveling Up in Life
HOW ALTERNATE REALITIES CAN MAKE
DIFFICULT ACTIVITIES MORE REWARDING
I f I have one regret in life,” I complained to the crowd at the Austin Convention Center, “it’s that my undead priest is smarter than I am.” Technically speaking, it’s true: if you were to add up every A I’ve gotten in my real life, from junior high through graduate school, the total still wouldn’t come close
to my World of Warcraft character’s intellect stat. Never mind the fact that
there’s no score at all for getting smarter once you’re out of school for good.
I was giving a keynote address at the annual design and technology confer
ence SXSW Interactive when I made this lament. The topic was, naturally, the
failures of the real world to be as engaging as a good game, and what we could
do to fix it. As I told the crowd, “I’d feel a lot better if I got plus-one intellect
for every smart thing I said during this talk. Or at least a few plus-one public
speaking points.” Giving talks is exhausting, even when I enjoy it, I explained.
It would be energizing to see some +1s pop up right on top of my PowerPoint
slides as I worked my way through the deck.
A few days later, back home in California, I received an e-mail from an
unfamiliar sender: [email protected]. The subject was “Clay has ac
knowledged your strengths.” Clay who? I wondered. I didn’t know anyone
named Clay. I opened the e-mail anyway.
Leveling Up in Life | 147
A friend of yours, Clay Johnson, +1d you to acknowledge
some of your strengths. Specifically they’re acknowledging
these attributes:
+1 Intelligence
+1 Public Speaking
+1 Inspiration
Enjoy your day. And congratulations!
A second e-mail arrived a few minutes later, from Clay Johnson himself.
Your +1 in public speaking as you requested at SXSW! It should
have arrived in your inbox a little while ago. When you said that
during your speech, I thought, “Why shouldn’t she be able to
get a +1 in public speaking?!” and built plusoneme.com. Great
talk. Check out what you inspired.
I followed the link, and sure enough, there was a perfect little Web applica
tion dedicated to giving and tracking stats in an array of thirty-seven different
personal strengths: creativity, generosity, speed, fashion, listening, and back
bone, for example.
It was definitely a broader and more diverse set of stats than I’d even seen
in a role-playing game. For every plus-one you send, you can also attach a
reason: “+1 backbone for sticking up for our idea in the meeting,” for exam
ple, or “+1 endurance for getting through the long drive home tonight.” And
you can send a plus-one to anyone via e-mail, regardless of whether or
not they’ve signed up to play. If they join the site and create a profile, their
plus-ones “stack,” or add up over time. (So far, I’m up to +25 innovation,
because I asked my colleagues to plusoneme when I do something innovative
at work.)
You can add a plus-one feed to your blog or social network page so that your
friends and family can see exactly how fast you’re leveling up, in what strengths.
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All in all, Plusoneme is pretty much exactly what you’d wish for if you wanted
to level up in real life—that is, if you wanted to have an objective measure of
how much better you’re getting at the things you’re working hard at.
Since he gave me my first plus-one, I’ve gotten to know Clay Johnson better.
It turns out that he’s the director emeritus of Sunlight Labs, a community of
open-source developers dedicated to making government more transparent
and participatory. We’ve had some very interesting conversations about how to
use game feedback systems to increase democratic participation. Frankly, I
wouldn’t be surprised to see a Plusoneme.gov someday, to help constituents
give better feedback to their elected officials.
Plusoneme isn’t a game—there aren’t any built-in goals, and there are no
restrictions on how you give or earn a plus-one. It’s more like a gesture toward
a game, a kind of musing out loud: How would it feel to get constant, real-time
positive feedback in our real lives, whenever we’re tackling obstacles and
working hard? Would we be more motivated? Would we feel more rewarded?
Would we challenge ourselves more?
A growing number of alternate reality projects suggest that, for all these
questions, the answer is a resounding yes. Systems that help us level up in real
life, by providing us with voluntary obstacles related to our real-world activity
and by giving us better feedback really can help us make a better effort. And
that gives us our next fix:
FIX #8: MEANINGFUL REWARDS A WHEN WE NEED THEM MOST
Compared with games, reality is pointless and unrewarding.
Games help us feel more rewarded for making our best effort.
I hate flying, and I spend a lot of time hating it—on the order of over 150
hours a year.
Leveling Up in Life | 149
I’m a nervous flier. I’ve gotten better over the years, but I still can’t really
work on planes, eat on planes, or sleep on planes. I certainly can’t enjoy myself
on planes. Half the time, I literally make myself sick with anxiety. Even after
a good flight, I’m so exhausted from the stress and the jet lag that it takes hours
or even a whole day or more to recover.
More than 25 million Americans have a fear of flying, while 52 percent of
frequent fliers say that the number one word to describe air travel is “frustrat
ing.”1 And this has significant consequences for our health and well-being.
Being out of control is a fundamentally stressful feeling. Researchers have
shown that it takes a huge hit on both our happiness and our physical health.
And it’s not just in the moment that we’re negatively affected. When we go
through an experience that makes us feel endangered or powerless, our im
mune system suffers and we experience higher levels of anxiety, depression,
and pessimism in the hours and days that follow.2
Games, of course, help put people back in control. Real gameplay is always
by definition voluntary; it is always an exercise of our own freedom. Mean
while, progressing toward goals and getting better at a game instills a sense of
power and mastery.
The fact that commercial flying puts so many people on edge, so reliably,
makes airports and airplanes the perfect target for a game-design intervention.
If we could look forward to flights instead of dreading them, and if we could
feel powerful at the start of our trip instead of helpless, the quality of life of
frequent fliers worldwide would skyrocket. And the most fearful fliers would
be able to go on more of the trips they want to take but currently avoid.
But what would make flying more authentically rewarding? Forget frequent
flier miles and other travel reward programs. If you’re already frustrated or
fearful about flying, earning more flights isn’t going to make you any happier.
What we need are intrinsic reward programs—and two new games for fliers
show exactly how it could be done: Jetset, the world’s first video game for
airports, and Day in the Cloud, an in-flight scavenger hunt designed to be
played plane versus plane, at ten thousand feet and higher.
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Jetset and Day in the Cloud
Jetset, an iPhone game created by Atlanta-based developers Persuasive Games,
is a cartoon simulation of an airport security line. Load the game and, on your
iPhone screen, you get to watch virtual passengers march through a cartoon
metal detector while virtual luggage rolls through the X-ray machine. Your
role in the game is to play the part of the security agent: tap the screen to
confiscate banned items and to pat down suspicious passengers. Go too slow,
and passengers miss their flights; go too quickly, and you might miss a banned
item or let the wrong passenger slip by. The longer you play, the longer the
line gets, the faster the security belt runs, and the harder it is to keep up with
new security restrictions, like “no pressurized cheese,” “no pet snakes,” “no
pudding cups,” and “no robots.”
The game’s lead designer, Ian Bogost, is a frequent business traveler who
came up with the idea for the game after suffering endless frustration in the
security line himself. The game has a decidedly satirical bent, and player re
views often mention laughing out loud as they play.3 That’s one of the main
goals of the game, Bogost told me: to make players laugh during a stressful
situation. “Hopefully, it helps frequent fliers laugh at the absurdity of the
airport security process instead of being overwhelmed or infuriated by it.”
Technically, you can play Jetset anywhere you take your mobile phone. But
the only way to officially level up and unlock souvenir prizes to send to friends
and family is by playing the game at real-world airports. That’s because Jetset
uses the GPS data from your phone to figure out where in the world you really
are. If your actual GPS coordinates match any of the hundred airports in the
game’s database, you get access to a customized airport game level that per
fectly matches your real-world location. Complete that level, and you unlock
a local achievement, or, in Jetset-speak, a “souvenir.” For example, at Albu
querque International Sunport you can earn a virtual green chili pepper,
while at Los Angeles International Airport, you win giant virtual sunglasses.
Every time you earn a souvenir, you can use the game’s mobile Facebook
application to send the virtual object as a gift to a friend or family member.
Leveling Up in Life | 151
The gift lets them know not only that you’ve scored a game victory at the
airport, but also clues them in to the fact that you’re just about to start or fin
ish a trip. In other words, Jetset helps you provide real-time travel updates to
your social network as you play.
The more airports you visit, the more strange items you can amass for your
souvenir collection and the more travel trophies you can collect. And if you’re
always flying in and out of the same airports? Then you can work on harder
and harder levels to earn premium versions of your local souvenirs. Fly often
enough in real life, and you’ll get promoted up the virtual security ranks at
your local airport. It’s essentially FarmVille for airports, providing players with
a sense of blissful productivity and social connectivity in an otherwise stressful
environment. And that’s what makes Jetset an alternate reality game, and not
just another diversion. It’s meant to improve players’ real-life experience of a
real-world environment.
Do the virtual souvenirs and power-ups have real value for the players?
Bogost certainly hopes so. He specifically designed them to give frequent fli
ers something more fun and personally satisfying to aim for than miles and
upgrades.
“Too many business travelers are obsessed with getting more miles even
as they complain about how much they travel,” Bogost told me. “It’s a self
defeating system: it rewards you with more of what you already hate.” Not to
mention, relying on rewards of significant monetary value to keep people
happy and motivated simply isn’t a scalable solution. There’s only so many
free seats airlines are willing to give away, and only so many VIP members
they’re willing to recognize. As soon as too many people start earning rewards,
Bogost notes, airlines simply change the rules to make it harder to win. That’s
not a very fair game.
By contrast, the potential intrinsic rewards of a good game like Jetset are
nonexhaustible. Positive emotions can be provoked for everyone who plays,
without limitation, and personal feelings of satisfaction, pride, and social con
nection are completely renewable resources. You can simply reward more
people more often when the goal is an intrinsic reward.
Nothing epitomizes mandatory, mindless activity more than waiting in line
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at the security or boarding lines at the airport. But Jetset is a special, voluntary
mission you can undertake while waiting—in other words, an unnecessary
obstacle. By focusing on the unnecessary obstacle of the game, instead of the
mandatory obstacle of the real security and boarding process, you can in
stantly change your state of mind from negative stress to positive activation.
You can’t opt out of security and boarding rituals, but you can opt in to the
game. It’s a subtle, but powerful, way to change the dynamics of the situa
tion. Instead of feeling external pressure, you’re focused on the positive stress
of the game.
What I like about Jetset most is the fact that when you play, you’re not just
sleep-walking through a part of your life that you hate. You’re actively partici
pating in the moment, taking full advantage of your location by undertaking
a game mission you could only play while at that airport.
Taking full advantage of the moment is an important quality-of-life skill: it
builds up your sense of self-efficacy by reminding you that you have the power
at any time to make your own happiness. Jetset might not permanently resolve
the ongoing frustrations of airport security and boarding, but it reminds us of
our power to improve our own experience. And for that reason, it’s an excel
lent signal of the role that location-based games can play in improving our
quality of life in the future.
A good location-based game can transform any space into sites of intrinsic
reward. Imagine the possibilities. Three of my favorite potential game sites are
dentist offices, the department of motor vehicles, and public transportation.
Wherever there is a mandatory experience that is unpleasant or frustrating,
a surefire way to improve it is to design a good game you can only play in that
space. Jetset effectively tackles that problem for airports. But what about the
experience of actually being in the air?
Enter the Day in the Cloud challenge.
Accept the challenge.
Scour the earth.
Please remain seated.
—Invitation to play Day in the Cloud4
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Take two ordinary commercial flights, flying at the same time in opposite
directions between the same two airports. Pit them against each other in an
epic battle of online wits and creativity. Passengers spend the duration of the
flight working together to earn as many points for their plane as possible.
When both planes land, everyone on the plane with the highest score wins.
Day in the Cloud was a promotion dreamed up by Virgin America and
Google Apps. It was initially run as a small playtest, on planes traveling be
tween the Los Angeles and San Francisco international airports. And while it
hasn’t yet been implemented across the Virgin America fleet, it serves as a
powerful indication of the kind of innovation that is possible in the air, using
technology that’s already fully in place.
The game takes advantage of Virgin America’s sophisticated in-flight en
tertainment system, which includes seat-to-seat chat and instant messaging; a
real-time Google map that displays the plane’s location, altitude, and speed;
and WiFi Internet access for laptops, mobile phones, and PDAs.
Once the plane gets above ten thousand feet—which is when the plane’s
WiFi system is turned on—players can power up, log in, and join the game,
which consists of a series of several dozen puzzles and creative challenges that
must be completed before the plane descends back below ten thousand feet.
Each puzzle and challenge corresponds to a different altitude—the higher
the altitude, the trickier it is. A low-altitude puzzle, for example, might be as
simple as completing a maze or answering a movie trivia riddle, such as: “Ma’am,
I believe you are doing more than just flirting with me. What 1967 movie features
a more memorable version of that line?” (Check the footnotes for the answer.)5
Higher-altitude puzzles involve trickier tasks, like Mensa-level code break
ing, and juicier goals, like snooping through a game character’s “real” online
e-mail account to find secret bits of personal information. And if you’re not a
puzzle person, you can tackle creative challenges, like: “Write a theme song
for Day in the Cloud. The lyrics should have one four-line verse and one
catchy four-line chorus. You must include at least one rhyme for ‘cloud,’ ‘cir
rus,’ ‘stratus,’ ‘cumulus,’ or ‘nimbus’ somewhere in your lyrics.”6
The collection of puzzles and challenges is designed to be virtually im
possible to complete alone over the course of the flight. That’s where your
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planemates come in. (“Planemates” might not be a recognized English word
yet, but that’s simply because we’ve been woefully underutilizing planes as
social spaces.) Travelers are encouraged to work together, dividing and con
quering the various challenges, and sharing solutions. You can partner with
someone in your row, sharing a laptop together. Or you can use the seat-back
communications system to trade ideas and answers.
The more passengers who play on a given plane, the higher the plane’s
potential score. So there’s a real incentive to reach out to people who look
friendly, curious, or just plain bored. And it’s not just planemates that you can
collaborate with during the game. The online game requires players to con
nect to the Internet, and once you’re online it’s easy to pick your friends’ and
family members’ brains via e-mail or Twitter or IM. In fact, many Day in the
Cloud players set up informal Twitter teams on the ground to help them out
during the game. (Not everyone on the chosen flights knew about the game
in advance—but one of the game’s organizers told me afterward that about a
dozen people on board each flight came prepared to play.) These on-the
ground collaborators serve as a kind of personal support system during the
flight—not only good for the game, but also good for any anxiety and boredom
you might ordinarily feel while flying.
A game timer shows you how long you have left in the flight, which is how
long you have to finish solving your puzzles and completing your creative
challenges. After the plane descends below ten thousand feet, the final scores
are calculated and reported to both planes. As one player blogged after the
flight, “Suddenly, I hear a big cheer come up from the whole plane behind
me. ‘We’ve won!’”7 Winning passengers are greeted by Virgin America gate
agents like conquering heroes when they walk off the plane.
All in all, it makes for quite a brilliant image: two planes passing in the sky,
one heading north, the other south, trying to solve the same problems from
above the clouds as they race along at hundreds of miles an hour.
Okay. So maybe this sounds fun, but you’re still thinking: Why bother?
Why add games to flights, when they already do what they’re supposed to—
get us safely from one part of the world to another? Do we really need to have
“fun” and “adventure” and make “progress” all the time?
Leveling Up in Life | 155
No, of course we don’t.
If you’re a good sleeper or worker on flights, or the kind of person who can
relax and read a good book or just enjoy the view, then tuning out the game
would be easy. You can and should go about your travel reality as usual. Many
people will—during the Day in the Cloud playtests, roughly half the fliers on
the test flights chose to play, while the other half went about their business.
But flying is difficult for many millions of people. It causes untold stress,
anxiety, exhaustion. When something is that hard for so many people, when
it causes so much daily suffering, needlessly, we should try to make it better if
we can. If you’re a nervous flier or get bored easily or just can’t sleep on planes,
an in-flight game could provide the kind of engagement and positive stimula
tion you need to actually start to enjoy and appreciate flying.
Day in the Cloud demonstrates quite clearly that the technology and desire
is already here for a very different travel reality.
Consider some other possibilities. For example, an in-flight-only role-playing
game that remembers exactly where you left off and picks up again whenever
you board the plane. Its fantasy maps would overlay perfectly on top of the real
time Google maps. Each quest could be undertaken only while you’re actually
flying through that part of the realm.
Collaborative, GPS-enabled challenges would require you to partner up
with someone on the ground within a hundred-mile radius of your plane
and synchronize your virtual actions together as you fly overhead. Suddenly,
flying over Nebraska is very different from flying over Kansas—because per
haps you have allies in Nebraska who can help you score more points, if you
can get them to log on and play during those exact fifteen minutes you’re fly
ing overhead.
Of course, frequent-flier miles could also be made to be much more useful
than they are now. For instance, you could distribute them as experience
points across various categories of skill, talent, and ability to power up your
in-flight avatar.
In-flight games even suggest a new model for earning seat upgrades—first
player to score a certain number of points wins a first-class seat. As one Day
in the Cloud player reported from the playtest, “At this point one of the
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attendants asks if I would like to move to first class since there’s more room
and I’m effectively the star player. I’m a bit reluctant, being that I’d lose my
newfound friends sitting next to me.”8 (In case you’re wondering, he eventu
ally convinced the attendant that they should all move up together, so they
could keep collaborating.)
Ultimately, when every mile you cover in the air is a chance to rack up
more mission points, and every passenger on the plane is a potential ally, and
flying over a town or city is a chance to connect with the people who live
there, the whole experience becomes charged with potential to do more than
just get where you’re going.
THE EXAMPLE OF in-flight games presents the basic case for developing games
that connect with our everyday lives: these games can help people suffer less
and enjoy the real world more. When an experience is difficult for us, offering
challenging goals, tracking points and levels and achievements, and providing
virtual rewards can make it easier to get through the experience. Ultimately,
that’s the most important work that game designers can do in the future: to
make things that are hard for us as rewarding—as intrinsically rewarding—as
possible.
But what about activities that we already enjoy?
Can games motivate us to make a better effort, even when we already love
what we’re doing?
Trying to improve an already enjoyable activity by adding points, levels,
and achievements has its risks. Economists have demonstrated that offering
people an extrinsic reward (like money or prizes) for something they’re already
doing—and already enjoying—actually makes them feel less motivated and
less rewarded. But game points and achievements don’t have extrinsic value
yet—so as long as the main prize is glory, bragging rights, and personal fiero,
the danger of devaluing a pleasurable experience with game feedback is rela
tively low. But it’s not nonexistent. Like money or prizes, the opportunity to
earn points and level up could potentially distract us from the initial reasons
we like to do an activity.
Leveling Up in Life | 157
Clearly, we have to be thoughtful about where and when we apply game
like feedback systems. If everything in life becomes about tackling harder
challenges, scoring more points, and reaching higher levels, we run the risk
of becoming too focused on the gratifications of positive feedback. And the
last thing we want is to lose our ability to enjoy an activity for its own sake.
So why risk it at all? Because measuring our efforts with gamelike feedback
systems makes it easier for us to get better at any effort we undertake. As the
great nineteenth-century mathematical physicist Lord Kelvin famously said,
“If you cannot measure it, you cannot improve it.” We need real-time data to
understand our performance: are we getting better or worse? And we can use
quantitative benchmarks—specific, numerical goals we want to achieve—to
focus our efforts and motivate us to try harder.
Real-time data and quantitative benchmarks are the reason why gamers get
consistently better at virtually any game they play: their performance is con
sistently measured and reflected back to them, with advancing progress bars,
points, levels, and achievements. It’s easy for players to see exactly how and
when they’re making progress. This kind of instantaneous, positive feedback
drives players to try harder and to succeed at more difficult challenges.
That’s why it’s worth considering making things we already love more
gamelike. It can make us better at them, and help us set our sights higher.
Nike+
Let’s consider the gamelike Nike+ (or “Nike plus”) running system, a motiva
tional platform that is wildly popular among people who already love to run—
especially those who want to run farther and faster.
Nike+
Stats! Stats! It got me out of bed to run this morning cuz I need
BETTER STATS. It’s real world achievement points! Who else
will play with me? I seek challengers!9
—Message board post from a new Nike+ runner
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The very first time I went running with the Nike+ system, I ran faster than
I had in my entire life.
I was running my favorite route, a four-and-a-half-mile course in the Berke
ley Hills. In six years, running it a couple times a week, I’d never once finished
faster than 41:43. But on my first Nike+ run, I clocked in at 39:33, more than
two minutes ahead of my all-time personal best. How in the world did I sud
denly get so much faster? It’s no mystery: I was motivated by better, real-time
feedback and by the promise of online rewards when I got home.
Running, of course, is its own reward. You feel the endorphins, you clear
your mind, you build stamina, you burn calories, you get stronger. But it’s also
a struggle—to find the time, to convince yourself that you have the energy
when you’d rather sleep late, to go out whether it’s hot or it’s raining, and to
fight off boredom doing a highly monotonous activity. Runners love running,
but motivation is still an issue. So Nike+ is designed to provide an added layer
of intrinsic motivation, beyond the runner’s high and the physical results.
If you’ve never seen it in action, here’s how Nike+ works. An inexpensive
sensor—it costs about twenty dollars and is smaller than a poker chip—fits
imperceptibly inside the sole of almost any standard Nike sneaker. It’s acti
vated by movement (thanks to an accelerometer) and communicates with
your iPod (via radio transmitter) to tell you exactly how fast you’re running and
how far you’ve run. As you’re running, presumably to your favorite music, the
iPod screen displays your stats in real time.
Getting feedback in real time makes a huge difference when it comes to
running faster and longer. Just being able to see when you’re slowing down—
something that happens unconsciously as you tire or lose focus—helps you
bring your attention back to your pace. Meanwhile, pushing yourself to run
faster is instantly more rewarding, because you get to see the numbers drop
lower and lower the faster you go. It’s one thing to set a time goal and try to
reach it; it’s another thing entirely to know every step of the way if you’re run
ning fast enough to achieve it.
When you get home, you can plug your iPod into your computer, and the
Nike+ system will upload your data and add it to your running profile. That’s
Leveling Up in Life | 159
where the online rewards come in. Every mile you run earns you a point; score
enough points, and you level up. There are six levels currently on Nike+,
which follow the same color grading as martial arts belts: yellow, orange, and
green; blue, purple, and black. Like any good MMO, you advance Nike+
levels quickly at first, but over time it takes more and more effort to reach the
next level. Right now, I’m a level green runner, having logged 272 miles since
joining, and I have 348 more miles to run to reach the blue level. That’s an
intimidating number, but I’m so motivated to level up that I bet I’ll run the
next 348 miles in even less time than I ran the first 272.
Based on the data the Nike+ sensor collects, you can also earn personal on
line trophies for best times and longest runs, as well as achievements for meet
ing training goals, like working your way up to a 10K distance or running a
hundred miles in a hundred days. And when you’ve had a particularly good
run, a famous athlete like Lance Armstrong will cheer you on before you even
catch your breath, with a congratulatory audio message like this: “Congratula
tions! You’ve just recorded a personal best for the mile” or “Way to go! That
was your longest run yet.”
You can keep your running profile private and your accomplishments
to yourself—if you want. Or you can push your stats and achievements out to
your Nike+ friends online, to everyone you know on Facebook, or even to the
whole world on Twitter. Perhaps my favorite Nike+ motivational feature is the
“power song.” It’s the musical equivalent of a health pack or a power-up in
a video game. Whenever you need a boost of energy or extra motivation to
keep running or pick up speed, you simply hold down the center button on
your iPod. That quick gesture automatically triggers your favorite, preset run
ning song. For me, pressing the center button during a hard run feels like I’m
unlocking some secret super-running power that I didn’t even know I had.
The faster pace, the pounding beat, the lyrics ringing in my ears like a per
sonal mantra—it’s the one time in the real world I feel like I have the ability
to summon the kind of magical powers that I’m used to deploying in vir
tual worlds.
Add all that up—real-time stats, a leveling system, personal achievements,
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and your own personal power-up song—and Nike+ makes for a very good
running game, one that uses better feedback and reward to help you put in a
better effort and aspire to more than you would otherwise. But why play alone
when you can play with others? It’s the online community built around the
Nike+ system that turns it into something really spectacular: not just a run
ning game, but a massively multiplayer running game.
The Nike+ online community has more than 2 million active members,
all of whom are collecting and sharing data about their runs in order to com
pete in challenges and contribute to team missions.
Anyone can design their own challenge and invite whomever they want to
play with them. It can be competitive—everyone tries to get the best score—
or collaborative—you try to get all of the participants to successfully finish
the challenge before time runs out. Challenges can be as small as a two-player
rivalry—husband versus wife or brother versus brother, for example: Who
can log the most miles in a week? Or they can be set up as a team event for
a group of friends or coworkers, with a dozen, or twenty, or fifty runners, or
more—one neighborhood races another, for example, or every department for
itself: how many teams can collectively log a thousand kilometers before time
runs out?
The challenges can also be public free-for-alls, with hundreds, thousands,
or even tens of thousands of competitors. As I’m writing this, there are more
than seven thousand user-created public challenges to participate in, including
the collaborative individual challenge of “running around the earth,” in which
each participant runs 24,902 miles—the challenge expires in the year 2027,
making this ambitious goal seem a bit more reasonable—and a competitive
team challenge for runners who go out with their dogs. (In this public chal
lenge, players can join a team based on breed; out of fifty different teams,
currently Labradors and beagles are leading the total mile count, followed
closely by the mutts, but the Australian shepherds have the fastest pace.)
The challenge puts the runner’s personal goals into a larger social context,
which gives each jog more meaning. Every run is adding up to something—
and depending on what motivates me most, I can join challenges that stoke
my competitive spirit or call on my sense of responsibility to my teammates.
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My Nike+ Mini trash-talks me. (Nike Corporation, 2009)
Of course, no good MMO would be complete without an avatar. Nike+ is
no exception. When you join the Nike+ community, you get to create a “Mini,”
officially described as your “tiny running partner,” whom you can customize
to look just like you. Your avatar’s energy level and animations are based on
your run activity: how far and how often you run. If you’ve put in a few good
days in a row, your Mini is ecstatic and bouncing off the walls. If you’ve slacked
off for a week or two, your Mini pouts and mopes and gently teases you for
being such a slacker. Just a few days ago, my Mini was making faces at me and
saying, “If only I practiced running like I practice paddleball.”
Your Mini greets you whenever you log in to Nike+, you can embed it into
your Facebook profile or blog (so others can see your avatar), and you can
even download a screen saver starring your Mini at play (so you have to come
face-to-face with your avatar even when you’re not thinking about running).
Recent research suggests that this kind of ambient avatar feedback is re
markably effective. In a widely cited experiment conducted at Stanford Uni
versity’s Virtual Human Interaction Lab (VHIL), researchers demonstrated
that watching customized, look-alike avatars lose or gain weight as we do
exercise makes us work out longer and harder.10 Participants who received
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“vicarious reinforcement” from their avatars volunteered to do on average
eight times more exercise repetitions than participants without avatar feed
back. That bodes well for the potential use of Mini-like avatars at home or at
gyms, where people are more likely to work out in front of screens. (And, in
fact, many home fitness games, including Wii Fit and EA Sports Active, use
avatar feedback to engage players in harder workouts.)
But there’s no reason that people working out need to be stuck in front of
a screen to get the benefit of avatar feedback. In another experiment, Stanford
VHIL researchers discovered that simply showing subjects a short animation
of their look-alike avatar running in the laboratory inspired subjects to spend
on average an hour more running in the first twenty-four hours after they left
the laboratory. (There was no motivation effect watching a random avatar; it
worked only when the avatar was highly customized to look like the subject.)
The researchers theorized that seeing virtual versions of themselves doing a
positive activity stimulated memories of the subjects’ own real-life positive expe
riences, making them more likely to reengage in the activity. They were careful
to note in their findings that participants in the study, all college-age students in
northern California, were generally healthy and fit. There was no evidence to
suggest that someone who hates running would be likely to run for an hour after
seeing their avatar do it. The avatar reinforced positive feelings about running,
rather than creating them from scratch.
Yesterday, after my first run in a couple of weeks, my Mini danced around
my iPod smiling, saying, “I can hardly contain myself! I’m a running ma
chine!” Today, after another run, she’s leaping over hurdles and shouting, “I
can do anything! I feel amazing!” I have to admit—the animations are a fairly
accurate depiction of my own inner runner. It’s definitely working the way the
Stanford researchers theorized it should: my Mini reminds me of why I love
to run and therefore makes me more likely to get out of the house and do it.
But there’s also something else going on. I find that I want to run more in
order to make the Mini happy.
Though it might seem ridiculous, this kind of emotional connection hap
pens in games all the time—especially in tending and caretaking games, like
the Xbox Viva Piñata series, in which players have to support an ecosystem of
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“living,” wild-roaming piñata animals, or the Nintendo Pikmin series, which
puts the player in charge of an army of eager-to-please but dumb and highly
vulnerable creatures. MIT researcher Judith Donath has studied the emo
tional attachment we form to virtual creatures. She argues that game charac
ters programmed to appear dependent on us for their well-being provoke a
hardwired human desire to nurture and care for them, and it doesn’t hurt that
they are cute, helpless creatures. “Time spent playing with them feels like
care-taking, an act of responsibility and altruism,” Donath explains. “We de
velop empathy for them and become invested in their well-being.”11 Naturally,
then, the happier our virtual creatures appear to be as a direct result of our
actions, the more satisfied we are as effective caretakers.
Virtual-creature happiness is not nearly as obvious a feedback system as
points, levels, and achievements. But it’s part of a larger potential field of re
ward innovation, as we continue to learn how to better motivate ourselves by
applying the best design strategies of games to our real-life activities.
THE MORE we start to monitor and self-report our daily activity, whether
through GPS, motion sensors, biometric devices (to track heart rate or blood
sugar levels, for example), or even just with manually entered status updates,
the more we’ll be able to chart our progress, set goals, accept challenges, and
support each other in our real lives in the way we do in our best games. Given
the overwhelming success of the Nike+ system, it’s not difficult to imagine
adopting some of the Nike+ strategies for other activities that we want to do
faster, more often, or simply at a higher level.
I for one would have loved a Writing+ system while writing this book.
I’d have a “mini” writer whose mood and energy was based on my daily word
count. I’d have the opportunity to earn achievements, like showing up to write
ten days in a row, or to set a personal best for most words written in a day. The
system could also keep track of the complexity of my writing—how many
words I use per sentence, and how many sentences per paragraph, for exam
ple. I could use this data to improve the clarity of my writing and vary its
structure. I could set up friendly rivalries with other authors—both friends in
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real life and authors that I’m a fan of. I think I would have been a lot more
inspired to write if I knew I’d be able to compare my daily writing stats against
the real-time stats of my favorite fiction writers—Curtis Sittenfeld, Scott West
erfeld, Cory Doctorow, and Emily Giffin.
Any project or challenging hobby that we’re working on that we want to
see through to completion would benefit from more gamelike feedback and
ambient support. We may be looking at a future in which everything we do
can be “plus”: Cooking+, Reading+, Music+.
Maybe even . . . Social Life+?
That’s the idea behind Foursquare, a social networking application de
signed to motivate players to lead a more interesting social life.
Foursquare
The premise of Foursquare is simple: you’ll be happier if you get out of the
house more and spend more time face-to-face with your friends.
Created by independent New York City–based developers Dennis Crowley
and Naveen Selvadurai, Foursquare takes its name from the classic red- rubber
ball playground game. To participate in Foursquare, you simply log in to the
mobile phone application whenever you show up somewhere public that
you deem fun, then tell the system where you are. That’s called a “check-in,”
and you might find yourself checking in from a restaurant, bar, café, music
venue, museum, or wherever else you like to go. Whenever you check in,
Foursquare then sends real-time alerts to your friends so they can join you
if they’re free and in the neighborhood. It also lets you know if any of your
friends are already nearby, in case you want to meet up with them. Most im
portantly, Foursquare keeps track of where you’ve been, when, and who you’ve
checked in with, if they’re playing Foursquare, too. By mid-2010, more than
a million people were tracking and sharing data about their social lives using
the Foursquare system. And more than three-quarters of those users were
checking in thirty or more times each month.12
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Out of all this data, Foursquare produces a series of online metrics about
your social life: how often you go out, how many different places you visit,
how many different people you spend time with each week, and how fre
quently you visit your favorite spots. On their own, these metrics aren’t that
interesting. They’re just data, a way to quantify what you’re already doing.
What really makes Foursquare engaging is the challenge and reward system
built around the data.
The most popular Foursquare feature is a competitive challenge called The
Mayor. The rules read: “If you’ve got more check-ins than anyone else at a
particular place, we deem you ‘The Mayor’ of that place. But once some
one else comes along who has checked in more times than you, they then steal
the ‘Mayor’ title back from you.” As soon as you become mayor, Foursquare
sends an announcement to your friends congratulating you. Even better, some
bars and restaurants have set up special deals for whoever happens to be mayor
at any given time. The Marsh Café in San Francisco, for example, lets the
current mayor drink for free. Of course, this is also a smart move on the part
of the café—players have extra incentive to bring their friends there nightly to
try to achieve or hold on to the mayor status, boosting business throughout
the week. It’s also a good example of how traditional brick-and-mortar com
panies might be able to augment their services by more actively taking part in
this popular reality-based game. Currently, hundreds of venues—from the
Sacramento Zoo to a Wendy’s fast-food restaurant in the student union at
the University of North Carolina Charlotte—offer deals or freebies for Four-
square players.
Why do people love the idea of becoming the mayor? Because trying to
become mayor of your favorite city spots gives you a chance to keep doing
something you already love, but do it more. It gives you an excuse to spend as
much time as possible at the places that make you happiest. And when you
notice someone else vying for your mayor status, you get an instant friendly
rival, motivating you to visit your favorite places more often, the same way a
Nike+ challenger pushes you to run faster and longer.
Foursquare is also a personal achievement system, consisting of virtual tro
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phies and badges. Trophies automatically unlock in your profile when you
celebrate checking in to your tenth, twenty-fifth, fiftieth, and hundredth dif
ferent venues in a single city. In order to earn these trophies, you can’t just be
content with being the mayor at one place. You have to venture outside your
usual spots and expand your social horizons. You can also earn badges like the
Foodie badge, earned by checking in to Zagat-rated restaurants in New York,
San Francisco, Chicago, and other major cities, or the Entourage badge for
checking in at the same time and place as ten or more of your Foursquare
friends.
In the end, what makes a Foursquare social life better than your regular
social life is the simple fact that to do well in Foursquare, you have to enjoy
yourself more. You have to frequent your favorite places more often, try things
you’ve never tried before, go places you’ve never been, and meet up more
often with friends whom you might not ordinarily make time to see in person.
In other words, it’s not a game that rewards you for what you’re already doing.
It’s a game that rewards you for doing new things, and making a better effort
to be social.
There’s one more significant benefit to adding compelling stats to your
social life. Because players want their statistics to be as accurate (and impres
sive) as possible, they’re more likely to remember to check in and send status
updates about where they are. That makes it easier for their friends to find
them, and therefore more likely to make plans to see them.
Ultimately, the real reward of seeing friends more often and breaking outside
your routine has nothing to do with virtual badges or social life points or online
bragging rights. The real rewards are all the positive emotions you are feeling,
like discovery and adventure; the new experiences you’re having, like hearing
more live music and tasting more interesting food; and the social connections
you’re strengthening by being around people you like more often. Foursquare
doesn’t replace these rewards. Instead, it draws your attention to them.
Some people, of course, are natural social butterflies or nightlife adventur
ers. For others—workaholics, homebodies, introverts—getting out and doing
something new is no small feat, especially when there are so many compelling
reasons to stay in our own living rooms.
Leveling Up in Life | 167
There’s a popular gamer T-shirt that shows an Xbox Live–style badge of a
door ajar with these words alongside: “Achievement unlocked: Left the
house.”13 It’s a joke, but it also speaks to the real challenges of trying to lead
a meaningful, balanced life in the nonvirtual world. As we struggle to find
the right balance between virtual and real-life adventures, a game like Four-
square can nudge us in the right direction and help us put our best efforts
where we can reap the most satisfying rewards: back in the real world, with
the help of a good game.
C H A P T E R N I N E
Fun with Strangers
HOW ALTERNATE REALITY GAMES CAN CREATE
NEW REAL-WORLD COMMUNITIES
I t’s a cold and dreary afternoon, and you’re walking down a busy street. You’re lost in your thoughts when suddenly a woman’s voice whispers in your ear, “There’s a lover nearby . . .” You look around, but everyone seems as lost in their own world as you were just a few seconds ago. If there’s a lover
nearby, you have no idea who it is.
Then you hear the voice again, this time updating you on your game sta
tistics: “Your life is now at level six.” That’s one level higher than it was before
the lover passed by.
Some stranger on the street just gave you a life.
But who was it? Is it that kid sitting on the steps now a few buildings behind
you, with his earbuds tucked in? He looks like he’s listening to music—but is
he listening for lovers, too? Or is the lover that man in the suit with his Blue
tooth earpiece, pacing back and forth? He looks like he’s on a business call—
but could he be your secret benefactor?
Or has the lover moved on? Perhaps you are on your own again.
You haven’t gone another half block when the voice interrupts, this time
more insistently, “There’s a dancer nearby.” Then, right away: “There’s an
Fun with Strangers | 169
other dancer nearby. Your life is now at level four.” Damn! Who just stole two
lives from you?
It must be a couple, playing together, because you’ve lost two lives in such
rapid succession. You spin around and notice a couple holding hands walking
in the opposite direction. They might be wearing headphones under their
hoods. You didn’t notice them before, but they must be the dancers. You hurry
down the block before they circle back and take another life from you.
Clearly, you need to find some other lovers as quickly as possible, team up,
and restore each other’s life levels. If your life falls to zero, you’re out of the
game. But how do you discover the other players hidden in the crowd? As
the game instructions suggest, “You could find a stranger and ask them, ‘Are
you a Lover or a Dancer?’” But that feels too forward, too abrasive. You feel
more comfortable scanning the crowd, looking for people who seem to be
looking for others. That way, you can gravitate toward the most promising
strangers, stand near them, and wait to see if your life level goes up or down.
If nothing happens, you know they’re not playing the game and you don’t
have to bother them. But if your life level goes up, you can try to smile and
make eye contact. You can try to show the stranger that you can be trusted. . . .
Learning how to offer comfort to strangers, and how to receive it, is the
primary challenge of a game called, naturally, the Comfort of Strangers. It’s a
game for outdoor city spaces, designed by British developers Simon Evans and
Simon Johnson. It’s played on PDAs and phones with Bluetooth detection that
alert you via your headphones or earpiece whenever other players are within
a few yards’ distance. The PDAs automatically detect other players within a
few yards and register a gain or loss of life whenever you cross paths. Half the
players are “lovers”; they form one team. The other half are “dancers,” and
they form the opposing team. If you encounter a player on your team, you gain
a life; if you encounter a player on the opposing team, you lose one.
The Comfort of Strangers is played anonymously; you can download and
start the application and wander out into the city streets without any idea of
who else is playing or how many players there are. There’s no visual or screen
element to the game, so you can play it quite discreetly, with your PDA tucked
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into a pocket. The only clue that you’re playing is that you’re wearing head
phones—but it’s easy to blend in with the increasing number of people who
wear earbuds or earpieces while out in public spaces.
At the start of the game, you don’t know what side you’re on. You have to
learn whether you’re a lover or a dancer by listening to the voice that whispers
in your ear and keeping track of whether your life is going up or down. Every
one starts the game with ten lives, and when only one team remains alive, the
game ends.
According to Evans and Johnson, the game is designed to evoke the feelings
of loneliness and anonymity that are a mainstay of urban life—as well as to
provide opportunities for strangers to mean something to each other, if only
briefly. As they explain, “The game immerses players in the crowd, exposing
them to the ambivalent feelings aroused by city life, the freedom of anonym
ity and its loneliness. Out of the drive to stay in the game, players create ad
hoc, or improvised, social groups.”1 They have to develop their intuition about
how to tell who else is playing, and therefore who represents a part of the game
community. They learn to see strangers for the potential relationships they
represent, not just as obstacles to avoid as they pass by.
The emotional impact of the Comfort of Strangers is intense. It not only
heightens your awareness of the potential for strangers to play a role in your
life, it also provokes a real curiosity about others, and a longing to connect.
When you start the game, you feel like you might be the only one playing.
Each time you encounter another player, it’s reassuring—even if they’re on
the other team. When I asked Simon Johnson about the social goals of the
game, he told me this was intentional:
We wanted our players to find some way to connect with the
strangers around them, so we tried to make them feel lost and
alone. We set the game up to create a degree of uncertainty in
players as to who was and was not playing. We played with the
boundary between players and nonplayers so that finding another
playing stranger always brings you comfort, even if they’re on the
Fun with Strangers | 171
opposite side. Because at least they understand your actions, they
understand that you are part of the same game.2
The Comfort of Strangers can be a short game or a long game, depending
on how willing players are to overcome their hesitations about reaching out
to strangers, and depending on how tightly they can learn to stick together in
the crowd.
In theory, if such a game became immensely popular, you could play it all
the time, as part of your regular routine—you’d simply turn the game on when
ever you walked outside and always keep open the possibility of running across
another player as you went about your ordinary business. But in practice, while
games like this are still relatively new, there isn’t a critical mass of players to
accommodate continuous play. Instead, players organize games online and set
precise windows of time and playing fields: for example, in a certain neighbor
hood, during a certain hour, on a particular date. This kind of advanced sched
ule keeps players anonymous, but ensures there will be enough density of play
for players to have a good chance of encountering each other.
Because a critical mass is so important to games like the Comfort of Strang
ers, in 2008 Evans and Johnson cofounded an annual Bristol-based festival
called Interesting Games, or Igfest, for innovative outdoor games. The festival
is meant to provide support for and exposure to other game developers who
are working to make cities more interesting and friendlier spaces. And it’s
one of an increasing number of urban game festivals worldwide—from the
annual Come Out & Play festival in New York City, founded in 2006, and the
Hide & Seek Weekender festival in London, founded in 2007, to the Urban
Play festival in Seoul, South Korea, founded in 2005—that are designed
to test the power of games to improve the feeling of community in real
world spaces.
These outdoor game festivals gather critical masses of players together for
an entire week or weekend of games with the aim of helping to introduce
these games to the public at large. They also embody our ninth fix for reality
in action:
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A FIX #9: MORE FUN WITH STRANGERS
Compared with games, reality is lonely and isolating. Games
help us band together and create powerful communities from
scratch.
What does it mean to create a community from scratch?
It’s hard to pin down the difference between a community and a crowd, but
we know it when we feel it. Community feels good. It feels like belonging,
fitting in, and actively caring about something together. Community typically
arises when a group of people who have a common interest start to interact
with each other in order to further that interest. It requires positive participa
tion from everyone in the group.
In order to turn a group of strangers into a community, you have to follow
two basic steps: first, cultivate a shared interest among strangers, and, second,
give them the opportunity and means to interact with each other around that
interest.
That’s exactly what a good multiplayer game does best. It focuses the atten
tion of a group of people on a common goal, even if they think they have
nothing in common with each other. And it gives them the means and moti
vation to pursue that goal, even if they had no intention of interacting with
each other previously.
Does a game community among strangers last? Not always. Sometimes it
lasts only as long as the game itself. The players might never see or talk to each
other again. And that’s perfectly okay. We often tend to think of communities
as best when they’re long-term and stable, and certainly the strength of a com
munity can grow over time. But communities can also confer real benefits
even when they last for mere days, hours, or even minutes.
When we have community, we feel what anthropologists call “communitas,”
or spirit of community.3 Communitas is a powerful sense of togetherness, solidar
ity, and social connection. And it protects against loneliness and alienation.
Fun with Strangers | 173
Even a small taste of communitas can be enough to bring us back to the
social world if we feel isolated from it, or to renew our commitment to par
ticipating actively and positively in the lives of people around us. Experienc
ing a short burst of community in a space that previously felt uninviting or
simply uninteresting can also permanently change our relationship to that
space. It becomes a space for us to act and to be of service, not just to pass
through or observe.
Comfort of Strangers designers Evans and Johnson believe that experiencing
communitas in an everyday game can spark a taste for the kinds of community
action that make the world a better place. Learning to improvise with strangers
toward a shared goal teaches players what they call “swarm intelligence”—
intelligence that makes people better able and more likely to band together
toward positive ends. “As we’re making these games, we dream of the other
revolutionary things swarm intelligence might make possible. Low-carbon fu
tures, mass creativity, living happily with less.”
It’s not such a radical idea. To see why, let’s look at two other games de
signed to create unexpected moments of communitas in a specific shared
space: Ghosts of a Chance, a game for a national museum, and Bounce, a
game for a retirement center. Both groundbreaking projects demonstrate the
growing importance of having more fun with strangers and of using games to
build our own capacity for community participation.
Ghosts of a Chance: A Game to Reinvent Membership
Most museums offer memberships where members pay an annual fee and can
then visit the museum as often as they’d like. It’s a good way to raise money
and promote visitation, but it’s not a particularly good way to experience mem
bership. Members of the museum are, for the most part, like any other visitor:
they take in the museum’s offerings, but don’t interact with other members, or
even know who they are.
Recently, the Smithsonian American Art Museum set out to experiment
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with a new model of museum membership, a way to really belong to a mu
seum. It’s a model that calls for members to contribute real content to the
museum’s collection and to collaborate with each other online in between
museum visits. To test this more participatory model of membership, the
Smithsonian developed a six-week alternate reality game called Ghosts of a
Chance for one of its main facilities, the Luce Foundation Center for Ameri
can Art.
The Luce Foundation Center is described as a “visible storage facility” for
the Smithsonian. It displays more than thirty-five hundred pieces of American
art, including sculptures, paintings, craft objects, and folk works, in densely
packed floor-to-ceiling glass cases. Its primary purpose is to display as much of
the vast Smithsonian collection as possible, much more than can typically be
included in the other galleries.
Because it’s so packed with art, visiting the Luce Foundation Center is a
bit of a treasure hunt already: among all the diverse pieces, you have to seek
out the special objects that speak to you most. The center has at the core of its
mission teaching visitors to really hear what the art objects have to say, and
its educational materials often focus on how art is a window into the lives
and times of its creators. There’s a sense in the museum that history lingers in
the art objects almost like a ghost, waiting to whisper its tales to visitors. Learn
ing how to hear those tales, and how to whisper our own histories through
artwork, was the inspiration for the Ghosts of a Chance game.
The game begins with what at first seems like a real press release from the
museum. Members, as well as public visitors to the museum’s website, are
invited to meet two new curators at the center, Daniel Libbe and Daisy For
tunis. According to the press release, they will both be writing about their work
on blogs and their social network pages. Read the fine print, however, and you
realize Daniel and Daisy aren’t real curators. They’re fictional characters in a
new, experimental game produced by the Smithsonian. And if you want to
find out more, you have to friend these fictional characters on Facebook and
start following their blogs.
That’s when you discover that Daniel and Daisy are having a rather extraor
dinary experience: they’re communicating regularly with two ghosts haunting
Fun with Strangers | 175
the Luce gallery, a man and a woman who lived a century and a half ago.
Angered at being forgotten by history, the ghosts are threatening to destroy the
museum’s precious artifacts—and they won’t rest until their stories are repre
sented in the museum’s glass cases.
Frightened but resourceful, Daniel and Daisy make special arrangements
for a one-day exhibit called, naturally, Ghosts of a Chance. But ethereal ghosts
can’t make real art—so Daniel and Daisy need the museum members to help.
It’s up to them, the players, to interpret the two ghosts’ histories—by transform
ing their tales into art objects that the curators promise to display in a special
gallery event.
And so a gameplay mechanism is established. Each week, the ghosts reveal
a new dramatic chapter in their lives to Daniel and Daisy, describing in mys
terious terms the kind of art piece that they feel would best capture their secret
histories. Daniel and Daisy then pass on the new information to members of
the game and charge them with the important mission of making that art real,
then sending it to the Smithsonian for inclusion in the exhibit.
In the first mission, for example, players learn that one of the ghosts is tor
tured by memories of a dear friend, a young lady from a very wealthy family:
She’s a girl from another time, she blushes and rustles as she
passes, taffeta skirt buoyed by crinolines. She has taught herself to
fling her burnished curls with just a turn of her head; she and her
sister practiced for hours in front of an oval mirror. At twenty, she
is poised; she understands her value; her next great adventure
awaits her. A mate. Travel. Then, domesticity—which involves a
love of gardening, cleanliness and the proper care of servants. . . . 4
Players are then challenged to craft this girl’s most prized piece of jewelry,
what the ghosts call the Necklace of the Subaltern Betrayer. Instructions for
designing the necklace are spare, and poetic: “The Necklace I want should fit
perfectly around her neck, but remain there only long enough for me to steal
it right off again.”
Players discussed the challenge in online forums: What does “subaltern”
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mean? (They learned that it is a political-science term for people who lack
power or social status in a given society.) They debated: Should the necklace
be old-fashioned, or a modern interpretation of the tale? They collaborated
to unpack the meaning of the tale, to analyze the cultural clues embedded in
it, and to strategize about how to craft a necklace that could evoke such a story
and communicate such intense feelings.
As a community, the players decided the necklace should convey what it
would feel like to wear the heavy and inflexible societal expectations of a
woman of money and privilege. One player created a necklace titled “Some
one to Watch Over Me,” comprising more than a dozen squares of fabric, each
screenprinted with the image of a different staring eye. The eyes are stacked
on top of each other in geometric sets of one, two, and three, and strung along
a pretty pink ribbon. The aesthetic is both girly and intimidating. Another
player submitted a necklace titled “Enclosure,” which appears to be con
structed from barbed wire strung with rubies. Both the title and design of the
work suggest that its wearer is trapped and limited by her social status, her
riches preventing her from living the life she might otherwise pursue.
All of the player-created artifacts received by the museum were cataloged
online and archived at the Luce Foundation Center. Players around the world
could see the different interpretations of the challenge—either online or in
person by visiting the objects on temporary display at the museum. In the end,
more than six thousand Smithsonian members and fans participated in the
online experience, while two hundred fifty attended the opening of the Ghosts
of a Chance exhibit in person.5
Why design a game, instead of issuing an open invitation to design for the
museum? There are two good reasons. Because it was a “game” and not a
serious art competition, people who wouldn’t normally feel capable of con
tributing artwork were free to try without risking embarrassment. The game
structure, with its clues and narratives, also gave a larger and more atypical
museum membership—in this case, mostly students and teenagers—an op
portunity to participate in the making of the exhibit, through online discussion
and analysis of the artworks, even if the members didn’t contribute art them
Fun with Strangers | 177
selves. These players helped serve as virtual “curators” for the Ghosts of a
Chance exhibit.
To become a member of any community, you need to understand the goals
of the community and the accepted strategies and practices for advancing
those goals. Participating in Ghosts of a Chance educates museumgoers about
both. Although it was a game, the participating players were treated seriously
as both artists and curators. As Nina Simon, a leading expert on the use of
technology in museums, reported at the time, “The game artifacts [were] of
ficially entered into the collection database and stored (and accessed) the way
other artifacts are—via appointment, white gloves, that sort of thing. In this
way, the secret rules of museums become new hoops for the gamers to jump
through—hoops that will likely add a level of delight as they expose the inner
workings of the museum.”6 In other words, the gameplay knocks down the
“fourth wall” that usually separates the work of the museum’s curators and the
visitors. And in doing so, it completely reinvents the idea of museum member
ship, making it possible for a real museum community to emerge.
We have become accustomed to viewing museums as spaces of
consumption— of knowledge, of art, of ideas. Ghosts of a Chance shows how
we can turn them into spaces of meaningful social participation, driven by the
three fundamental components of gaming communities: collaboration, cre
ation, and contribution toward a larger goal.
Bounce: A Game to Close the Generation Gap
What would it take to convince young people to call their grandparents more
often? Better yet, what would it take to convince young people to call some
one else’s grandparents while they’re at it?
Those were the twin goals of a project called Bounce—a telephone con
versation game designed to support cross-generational social interaction.
Bounce takes just ten minutes to play. When you call the game, you’re
connected live on the phone with a “senior experience agent”—someone at
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least twenty years older than yourself. You follow a series of computer prompts
to swap stories about your past, in order to discover life experiences you have
in common. For example: What is something you both have made with your
own two hands? What is a useful skill that you were both taught by a parent?
What is a faraway place you both have visited? Your goal: find out how many
points of connection you can make with your senior experience agent before
time runs out.
Bounce was the effort of a four-person team of computer scientists and
artists at the University of California, myself included. We set out to design a
computer game that would spark a stronger feeling of community across the
generation gap.
There is a significant need for a game like this as retirement communities,
senior centers, and continuous care homes can be very socially isolating. This
is partly an environmental problem: they are typically single-use spaces, without
significant cross-traffic, and there’s little opportunity for the mingling of differ
ent age groups. But it’s also partly a cultural problem: major studies at Harvard
and Stanford have demonstrated that a prejudice against the elderly is one of
the most widespread and intractable social biases, particularly in the United
States and especially among people under the age of thirty.7 Young people com
monly associate older age with negative traits like diminished power, status, and
ability, leading them to avoid interacting with people they perceive as elderly,
even their own loved ones.
Our team spent the better part of a summer brainstorming potential con
cepts for a game to help bridge the generation gap more gamefully, and as
part of that process I personally spent quite a lot of time on the phone with
two important seniors in my life: my grandfather Herb, who was ninety-two
years old that summer, and my husband’s grandmother Bettie, who was eighty
seven. I was doing “user research” with them, figuring out what kind of game
play might be fun and easy to grasp quickly—particularly for older people who
are not used to playing computer games—as well as to figure out the best way
to get them to interact with the game technologies.
It was immensely rewarding to spend so much time on the phone with
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them. Phones were, of course, a familiar technology for both parties, easy for
all concerned to access and use anytime. Talking on the phone was so reward
ing and easy, in fact, that it eventually became obvious that giving young
people a fun reason to call seniors on the phone should be the objective of
our game.
But how do you build a computer game around making a phone call? We
decided that we would make the game for two players at a time, since phone
calls are most satisfying between two parties. The only rule? The players should
be at least twenty years apart in age. Both players would need to be on the
phone, of course, but since seniors are less likely to have constant access to a
personal computer, we decided that only one of the two players should need
to be in front of a computer. That player would log in to the game website,
then call the other player.
We called the game Bounce, after the kind of exchanges we hoped to in
spire: a quick, easy bouncing of life stories off each other.
The website prompts the players with collaborative interview questions:
What’s a body of water you’ve both swum in? What’s a book you’ve both rec
ommended to a friend? What’s an experience that has made both of you
nervous? The challenge is to discover a single answer for each question that
is true for both players. Answers could include, for example, “We’ve both
swum in the Pacific Ocean” or “We’ve both been nervous going on a first
date.” When you come up with a shared answer, one player types it into the
game database. You have ten minutes to answer up to ten different ques
tions total from the database of one hundred possible questions, and you can
pass on any question. The game website counts down the ten minutes and
reveals your score at the end.
We ran the game as an experiment for one week, based out of a senior
recreation center in San Jose, California. With this kind of game, you don’t
want an open invitation to play; there needs to be a level of trust that the
people calling will participate with a positive attitude. So we distributed the
senior center’s phone number via e-mail and social networks to trusted friends,
family, and colleagues. We also gave out the phone number to attendees of an
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art and technology festival in nearby downtown San Jose, expecting that any
one who participated in the festival was more likely to be a positive player, and
not a “griefer”—someone looking to spoil the game, rather than play it. We
used a live matchmaker at the senior center to pair off the phone-in players
with the seniors.
It was a bit of a risky proposition for both the seniors and the younger play-
ers. After all, talking with a stranger can be awkward, but the game provided
a clear structure and set topics for conversations. The fact that both parties on
the call were working toward the same goal—a high score—created an instant
connection.
The players’ strategies varied. One kind of player would rush to list every
place they’d been swimming, for example, while another would prompt their
partner with inquiries like, “Where did you grow up? Were you near any lakes?
Have you taken any trips to any oceans?” Common answers often prompted
rushes of recognition, “Oh my god, wait—I do know that river! My parents
took my sister and me rafting there when we were kids!” Uncommon answers
just as often led to a chatty diversion from the gameplay: “You went swimming
in Alaska? Did it hurt?”
Our prototype was highly successful. Nearly everyone who played once
came back (or called back) to play again, and the senior players reported much
higher moods after playing the game. The simple fact that they were described
as “senior experience agents” in the game seemed to play an important role
in their enjoyment. It set a playful tone and gave them confidence that they
could participate. But perhaps the most successful design element was the
score, which was both a number—your total answers out of a possible ten—
and a poem.
We wanted both players to leave feeling like they had not only talked to
each other, but created something together. So at the end of the game, the
website turned the players’ answers into a simple, free-verse poem. Players
could print the poem out or e-mail it. Poems are also captured and viewable
online. Here’s an example of one of the free-verse poems that two players cre
ated as their final score together:
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Rougemont, making wedding pictures, tango in a barn,
Bend paper clips, cinnamon buns, tongue of a cow,
In a skirt, in the Pacific, putting together a darkroom.
Each phrase of this poem represents something two strangers, at least
twenty years apart in age, shared in common so far in their lives.
Now, I’ve never met the two players who both bend paper clips when
they’re nervous and have both tangoed in a barn, but I can imagine them,
meeting each other for the first time on the phone and realizing how many
shared events had led up to this moment in their lives.
In the end, the fun of the game is quite simple: the phone rings, and it’s a
stranger, and just by chance you get to discover someone very different from
you who has nevertheless lived a similarly fascinating life. Of course, the game
can also be played with relatives and neighbors, and more than once, because
it can produce thousands of unique interview sessions.
When you start to realize how many interesting life experiences you might
already share with someone from a completely different generation, there’s no
limit to the number of connections you can make. And a game like Bounce
makes it much easier to reach out to someone whose life might benefit greatly
from knowing you better.
THE THREE GAMES described in this chapter demonstrate how quickly and
effectively a game can help us band together to experience a burst of com
munitas and participate more actively in the social commons.
Community games have important benefits to our real lives. They may lead
us to new interests—public spaces or public institutions we discover we care
about more than we’d thought, or activities like storytelling and art that we
want to pursue with others. Even when the game ends, we may find ourselves
participating more in these spaces, institutions, and activities than before.
On the other hand, the communitas we feel may be just a short spark
of social connection, nothing more. But even playing a very short game to
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gether, we are reminded of how much we share with even the strangest of
strangers. We gain confidence that we can connect with others when we want
to, and when we need to.
And with that confidence, there is no reason to ever feel alone in the
world—virtual, real, or otherwise.
C H A P T E R T E N
Happiness Hacking
HOW ALTERNATE REALITIES CAN HELP US ADOPT
THE DAILY HABITS OF THE WORLD’S HAPPIEST PEOPLE
Shout compliments at strangers on the sidewalk. Play poker in a cemetery. Dance without moving your feet. Maybe these aren’t exactly your typical doctor’s orders. In fact, I’m pretty
sure no psychologist has ever prescribed these activities. But each of these
three unusual instructions is directly inspired by practical recommendations
taken straight from positive-psychology manuals. For example:
• Practice random acts of kindness twice a week. (The reward center
of the brain experiences a stronger “dopamine hit” when we make
someone else smile than when we smile first.)
• Think about death for five minutes every day. (Researchers suggest
that we can induce a mellow, grateful physiological state known
as “posttraumatic bliss” that helps us appreciate the present mo
ment and savor our lives more.)
• Dance more. (Synchronizing physical behavior to music we like
is one of the most reliable—not to mention the safest—ways to
induce the form of extreme happiness known as euphoria.)
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These three guidelines represent some of the most commonly prescribed
happiness activities today; the first set of instructions just offers more gameful
interpretations of them.
What, exactly, are happiness activities? They’re like the daily multivitamins
of positive psychology: they’ve been clinically tested and proven to boost our
well-being in small doses, and they’re designed to fit easily into our everyday
lives. There are dozens of different happiness activities in the scientific litera
ture to choose from in addition to the three listed above, ranging from express
ing our gratitude to someone daily to making a list of “bright-side” benefits
whenever we experience a negative life event. And they all have one thing in
common: they are backed by multiple million-dollar-plus research studies,
which have conclusively demonstrated that virtually anybody who adopts one
as a regular habit will get happier.
Of course, if it were that easy, we’d all be a lot happier already. In fact, by
nearly all measures, we’re not substantially happier as a planet than we were
before the rise of positive psychology in the 1990s. Rates of both clinical depres
sion and mild depression globally are increasing so quickly, the World Health
Organization recently named depression the single most serious chronic threat
to global health, beating out heart disease, asthma, and diabetes.1 In the United
States, where we frequently put on happy faces for each other in public, we
admit in private to surprisingly low levels of life satisfaction. In one recent
nationwide survey, more than 50 percent of U.S. adults recently reported that
they “lack great enthusiasm for life” and “don’t feel actively and productively
engaged with the world.”2 This is despite the fact that we have—more than ever
before—better and wider access to evidence-based self-help tools in the form
of best-selling positive-psychology books, not to mention countless magazine
articles and blog posts.
So what’s the problem? It turns out that knowing what makes us happy isn’t
enough. We have to act on that knowledge, and not just once, but often. And
it’s becoming increasingly obvious that it is just not that easy to put scientific
findings into practice in our everyday lives.
We need help implementing new happiness habits—and we can’t just help
Happiness Hacking | 185
ourselves. In fact, when it comes to improving our collective happiness levels,
self-help rarely works. Outside the structure and social support of a clinical
trial or classroom, these self-help recommendations are surprisingly hard to
implement on our own. Depending on the activity, we either can’t or won’t do
them solo—and there are three big reasons why.
The first and most important reason is summed up best by Sonja Lyubomir
sky, who laments, “Why do many of the most powerful happiness activities
sound so . . . well, hokey?”3 Lyubomirsky earned a million-dollar research
grant from the National Institute of Mental Health to test a dozen different
happiness activities—and she discovered that despite their incontrovertible
effectiveness, many people resist even trying them. The most common com
plaint, according to Lyubomirsky? Happiness activities sound “corny,” “senti
mental,” or Pollyannaish.4
“Such reactions are authentic, and I can’t dispute them,” Lyubomirsky
admits.5 We instinctively resist activities that feel forced and inauthentic, and
many people are deeply suspicious of unadulterated feel-goodness. Shouldn’t
expressions of gratitude be spontaneous, not scheduled? Isn’t it naive to con
stantly look for silver linings? What if I just plain don’t feel like making a
gesture of kindness today? When it comes to doing good and feeling good, we
seem to think it’s more “real” if we wait for inspiration to strike, rather than
committing to doing it whether we “feel like it” or not. On top of that, there’s
just plain suspicion and skepticism of these unabashedly positive activities.
There’s an undeniable tendency toward irony, cynicism, and detachment in
popular culture today, and throwing ourselves into happiness activities just
doesn’t fit that emotional climate.
Positive psychologist Martin Seligman explains that “the pervasive belief that
happiness is inauthentic is a profound obstacle” to putting positive psychology
into action.6 Science just doesn’t have a chance against our instinctive, visceral
reactions—and, unfortunately, the best advice that positive psychologists have
to offer seems to push all our cynical, skeptical buttons. For many people, hap
piness activities will need to be embedded in a more instinctively appealing—
and less overtly do-good, feel-good—package.
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The second obstacle to practicing simple happiness activities on our own
is what I call the “self-help paradox.” Self-help is typically a personal, private
activity. When it comes to some activities—overcoming fears, identifying ca
reer goals, coping with chronic pain, starting a fitness routine—there’s cer
tainly reason to believe that self-help can work. But when it comes to everyday
happiness, there’s just no way personal, private activity can work—because,
according to most scientific findings, there are almost no good ways to be
happy alone for long.
As the author Eric Weiner, who has studied worldwide happiness trends,
reports: “The self-help industrial complex hasn’t helped. By telling us that hap
piness lives inside us, it’s turned us inward just when we should be looking
outward . . . to other people, to community and to the kind of human bonds that
so clearly are the sources of our happiness.”7 Weiner makes an excellent point
here: self-help isn’t typically social, but so many happiness activities are meant
to be. Moreover, positive psychology has shown that for any activity to feel truly
meaningful, it needs to be attached to a much bigger project or community—
and self-help just doesn’t usually unfold collectively, particularly when self-help
advice comes in the form of books.
Approaching happiness as a self-help process runs counter to virtually every
positive-psychology finding ever published. Even if we can get ourselves past the
hokiness problem, thinking of happiness as a self-help process will doom us to
failure. Ideally, happiness needs to be approached as a collective process. Hap
piness activities need to be done with friends, family, neighbors, strangers, co
workers, and all the other people who make up the social fabric of our lives.
Finally, there’s a self-help problem that isn’t unique to the science of
happiness: it’s easier to change minds than to change behaviors. As Harvard
professor of psychology Tal Ben-Shahar explains, we’re often more willing to
learn something new than we are to actively adapt our lives. “Making the
transition from theory to practice is difficult: changing deeply rooted habits of
thinking, transforming ourselves and our world, requires a great deal of effort,”
he writes. “People often abandon theories when they discover how difficult
they are to put into practice.”8 Either we never try or we get bored or frustrated
quickly.
Happiness Hacking | 187
Toward the end of his best-selling self-help book Happier, Ben-Shahar
makes one last effort to convince people to make practical use of what they’ve
read: “There is one easy step to unhappiness—doing nothing.” But unfortu
nately, that’s exactly what most of us do after we read a book or magazine ar
ticle about happiness: absolutely nothing. The written word is a powerful way
to communicate knowledge—but it’s not necessarily the most effective way to
motivate people. We simply can’t self-help our way out of the depression epi
demic. Alongside platforms for communicating the science of happiness, we
need platforms for engaging people in scientifically proven happiness activities.
And that’s where ideas like sidewalk compliments, cemetery poker, and
stationary dancing come in.
Shout compliments at strangers, play poker in a cemetery, and dance with
out moving your feet are all instructions from large-scale public games that
I’ve designed specifically with the intention of creating opportunities for as
many people as possible to participate in happiness activities they wouldn’t
ordinarily try.
These “crowd games”—meant to be played in very large, and usually face-
to-face, groups—are called Cruel 2 B Kind, Tombstone Hold ’Em, and Top
Secret Dance-Off. And they’re all perfect examples of a new design practice
called “happiness hacking.”
The Invention of Happiness Hacking
The term “hacking” has its origins in the 1950s, when MIT students defined
it as “creatively tinkering with technology.”9
Back then, it was primarily radios that hackers were playing with, and
it was a social activity: they would proudly show off their best hacks to any
one who would pay attention. Today, we most often think of hacking in the
context of computing. You might associate the term “hacking” with malicious
or illegal computer activity, but in the tech community it more commonly
refers to clever, creative programming—especially if it takes a smart short
cut to accomplish something otherwise challenging. And as with the original
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MIT hacks, there’s still a tradition of showing off and freely sharing success
ful hacks.
Recently, especially in Silicon Valley circles, “hacking” has been used
more broadly to talk about a kind of creative, hands-on problem solving that
usually, but not always, involves computers. A good example of this phenom
enon is a movement called “life hacking.” Life hackers look for simple tips
and tricks to improve productivity in everyday life—such as adopting the “ten/
two rule.” The ten/two rule means you work for ten minutes, and then let
yourself do something fun and unproductive for two minutes—checking
e-mail, getting a snack, browsing headlines. The theory is that it’s easy to com
mit your attention to work for just ten minutes at a time, and as a result you’ll
get fifty good working minutes out of every hour. For many people, that’s a
huge boost in productivity. To make it easy to adopt this habit, life hackers
have created desktop and mobile phone applications that buzz alternately
every ten and two minutes to keep you on track.
Life hacking positions itself in direct contrast to self-help; it’s meant to be
a more collective way of working out solutions and testing them out together.
As Merlin Mann, one of the leading life hackers, explains, “Self-help books
tend to be about lofty ideas, whereas life hacks are about getting things done
and solving life’s problems with modest solutions.”10 Any good hack—whether
it’s a computer hack or a life hack—should be free to adopt and extremely
lightweight—meaning easy and inexpensive to implement—without any spe
cial equipment or expertise.
It was in this spirit that I coined the term “happiness hacking” several
years ago.11
Happiness hacking is the experimental design practice of translating
positive-psychology research findings into game mechanics. It’s a way to make
happiness activities feel significantly less hokey, and to put them in a big
ger social context. Game mechanics also allow you to escalate the difficulty
of happiness activities and inject them with novelty, so they stay challenging
and fresh.
When I design games today, I always embed at least one proven happiness
Happiness Hacking | 189
activity into the game mechanics—and sometimes I invent games based en
tirely on a handful of new research findings. It’s my way of enacting the tenth
fix for reality:
A FIX #10: HAPPINESS HACKS
Compared with games, reality is hard to swallow. Games make
it easier to take good advice and try out happier habits.
HAPPINESS HACK #1: UNLOCKING
THE KINDNESS OF STRANGERS
The two most frequently recommended happiness activities across the scien
tific literature are to express gratitude and practice acts of kindness. Recent
research has shown that we don’t even have to know someone to experience
the benefits of thanking and being nice to them. Even fleeting acts of gratitude
and kindness toward strangers can have a profound impact on our happiness.
And positive gestures from strangers can make a big difference in how rich and
satisfying our everyday lives feel.
Sociologists call the positive relationships we have with strangers “transi-
tory public sociality.” We experience it in all kinds of public places: sidewalks,
parks, trains, restaurants, stadiums, and coffee shops, for example. These
transitory social interactions, when they happen, are usually brief and anony
mous: we catch another’s eye, we smile, we make room for someone else, we
pick up something someone has dropped, we go on our way. But these brief
encounters, taken cumulatively, have an aggregate impact on our mood
over time.
Researchers have shown that sharing the same space for even just a few
minutes a day with kind and friendly strangers makes us more optimistic,
improves our self-esteem, makes us feel safer and more connected to our
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environment, and generally helps us enjoy our lives more.12 And if we return
the favor, we benefit as well: when we give to others, or act cooperatively, the
reward centers of the brain light up.13
But strangers aren’t always inclined to be friendly to each other—and some
researchers believe our shared spaces are becoming less friendly over time.
Dacher Keltner has devised a simple way to test this theory: a mathematical
method for measuring the social well-being of any shared environment. It’s
called the “jen ratio,” from the ancient Chinese word for human kindness.
It compares the total positive interactions between strangers to the total
neg ative interactions, in a given period of time and in a given place.14 The
higher the ratio, the better the social well-being of the space and the happier
you’re likely to feel after spending time in it. The lower the ratio, the poorer
the social well-being, and the unhappier you’ll be if you spend too much
time there.
To measure the jen ratio of a space, you simply watch it very closely for a fixed
period of time—say, one hour. You count up all the positive and negative micro-
interactions between strangers, keeping track of two different totals: how many
times people smile or act kindly toward each other, and how many times people
act unfriendly, rude, or openly uninterested. All the positive microinteractions—
such as big smiles, a hearty thank-you, a door being held open, a concerned
question—get tallied on the left side of the ratio. All the negative microinterac
tions—a sarcastic comment, an eye roll, an unexcused bump, someone cursing
under their breath—get tallied on the right side.
The jen ratio is a simple but powerful way to predict whether being in a
particular place will make us happier or unhappier. When Keltner surveyed
several years’ worth of recent research on social well-being and social spaces, he
concluded, “Signs of a loss of jen in the United States are incontrovertible . . .
with a jen ratio trending toward zero.”15
So how can we raise the jen ratio of everyday shared spaces? The solution
is obvious, if hard to enact: we need to convince large numbers of people to
do things like smile more, be more welcoming, express more gratitude, or pay
more compliments. Positive psychologists, of course, have already given us
Happiness Hacking | 191
this recommendation—but, as Lyubomirsky’s research shows, such recom
mendations rarely inspire direct individual action. Who wouldn’t feel daunted
by the challenge of trying to increase the jen ratio of a big public space single
handedly? More likely, it would take a crowd, and not a single person, to ef
fectively bump up the jen ratio. But there simply aren’t any well-established
social traditions for going out and expressing gratitude or being kind to strang
ers together.
As a game designer, it is clear to me that we can tackle these problems by
making this behavior more challenging and social. All it needs are a few arbi
trary limitations, some multiplayer obstacles, and a feedback system in order
to turn unlocking the kindness of strangers into a game.
So what exactly would a kindness game look like? And who would play it?
These are questions I asked myself a few years ago, and, together with my good
friend and fellow game developer Persuasive Games cofounder Ian Bogost, I
decided to invent a game with the core mechanism of performing acts of kind
ness on strangers—as sneakily and stealthily as possible.
It would work just like the popular college campus game Assassins, in
which players are assigned targets via e-mail, and then proceed to stalk each
other across campus for days or even weeks to eliminate their targets with
water guns and other toy weapons. But in our version, the game would be
shorter (an hour or two) and confined to a much smaller space (a few city
blocks, a park, or a large public plaza). And players wouldn’t kill each other
with toy weapons—they’d kill each other with kindness. Most importantly,
they wouldn’t be given specific targets, so anyone nearby was fair game for a
thank-you or a compliment. And instead of being eliminated from the game
when “killed,” players would join forces and cooperate with each other to keep
performing bigger and more spectacular acts of kindness.
We called it Cruel 2 B Kind, or C2BK for short, after the famous line from
Shakespeare’s tragedy Hamlet. We debuted it in 2006 in San Francisco and
New York City; it’s since been played everywhere from Detroit, Michigan, and
Johannesburg, South Africa, to Stockholm, Sweden, and Sydney, Australia.
Here’s how it works:
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Cruel 2 B Kind is a game of benevolent assassination. At the
beginning of the game, you are assigned three secret weapons
via e-mail or text message. To onlookers, these weapons will
appear like random acts of kindness. But to other players, the
friendly gestures are deadly maneuvers that will bring them to
their knees.
Some players will be killed by a compliment. Others will be
slain by a smile. You and your partner might be taken down by
a happy offer to help.
You can attempt to kill anyone else who is playing the game.
However, you will have no idea who else is playing the game.
You will be given no information about your targets. No names,
no photos—nothing but the guarantee that they will remain
within the game boundaries during the designated playing
time. Anyone you encounter could be your target. The only way
to find out is to attack them with your secret weapon.
Watch out: the hunter is also the hunted. Other players have
been assigned the same secret weapons, and they’re coming
to get you. Anything out of the ordinary you do to assassinate
your targets may reveal your own secret identity to the other
players who want you dead. So be cool when you attack. You
don’t want to alarm innocent bystanders . . . or give away your
secret identity.
In many cases, you and another player will spot and at
tempt to kill each other at the same time! For this reason, the
weapons are assigned powers according to the classic rock
paper-scissors model: a hearty welcome beats a thank-you, for
example, or a killer compliment beats a wink and a smile. And
if both players deploy the same weapon at the same time? It’s
a standoff—you turn and run in the opposite direction, and both
players must wait thirty seconds before attacking again. As
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targets are successfully assassinated, the dead players join
forces with their killers to continue stalking the surviving play-
ers. The teams grow bigger and bigger until two final mobs of
benevolent assassins descend upon each other for a spectacu
lar, climactic kill.
Will innocents be caught in the cross fire? Oh, yes. But when
your secret weapon is a random act of kindness, it’s only cruel
to be kind to other players . . .
A team of C2BK players in London. (Alex Simmons for the Hide & Seek Festival, 2008)
In addition to this basic rule set, we created a database of possible weapons,
and invited players to suggest their own. For example:
• Welcome your targets to beautiful [your neighborhood or city].
• Tell your targets, “You look gorgeous today!”
• Point out something amazing to your targets, such as, “Isn’t that
an amazing bird!”
• Praise your targets’ shoes.
• Offer to help your targets with something specific.
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• Thank your targets for something they’re doing right now.
• Express “mind-boggling” admiration of your targets.
• Wink and smile at your targets.
• Volunteer to answer any questions your targets have about some
thing specific nearby.
Besides swapping kind gestures for toy weapons, the two most important
design decisions that we made were to shrink the window of play and to obscure
the number and identity of players. In a regular game of Assassins, the game is
too spread out physically and time-wise to have a significant impact on the local
environment. By reducing the field and length of play, we “concentrated” the
game to increase its impact and intensity. And in a traditional game of Assassins,
players know exactly who they’re targeting. Bystanders do occasionally get
caught up in the cross fire, but it’s always an accident, and it’s usually not fun
for the victim. (No one wants to be unexpectedly splattered by a water gun if
they’re not participating in a game!) In C2BK, however, we wanted bystanders
to get hit—every positive microinteraction would increase the jen ratio, regard
less of whether it improved the player’s score. In fact, the higher percentage of
“misfires” (i.e. toward nonplayers), the better.
To be fair, being accidentally “attacked” by a player is somewhat startling—
but also potentially enjoyable. In a best-case scenario, the “victims” of play
feel genuinely welcome or complimented or appreciated. At the start of the
game, when players are timid and groups are small, this tends to be the case.
Later, as the players get bolder and teams get larger, strangers are more likely
to be clued in to the unusual nature of the activity and provoked to wonder
why everyone is making such showy efforts of gratitude and kindness. This is
one of the intended effects of the game—to reveal if friendly gestures are
considered out of place, and to provoke people to wonder why exactly that is.
Of course, by the end of a game, being complimented by a horde of twenty
or more adrenaline-pumping players is clearly no everyday act of transitory
public sociality. No one is likely to mistake that for an ordinary act of kind
ness. But the spectacle works toward a different positive end: it adds a spark of
novelty and curiosity to the environment. It’s bracing, but benevolent—and
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our goal in including this level of spectacle was to jolt people out of their so
cial bubbles.
Years of low jen ratios may make some bystanders more cynical and jaded
than others—and for them, getting welcomed, serenaded, thanked, or compli
mented by a single stranger or a crowd of strangers might not initially be a posi
tive experience. That’s why we were careful to playtest the various “weapons,” to
whittle the list down to the most consistently positive-reaction-provoking ges
tures. I’ve also observed—and filmed—many C2BK games in action, specifically
looking for signs that the majority of bystanders benefit, in addition to the players.
To date, my studies have shown that the visible positive reactions—smiles, wide
eyed curiosity and amazement, cheerful replies—far outnumber the blank stares
or negative reactions.
Ultimately, though, it’s the players who benefit most from the game. That’s
because when you play C2BK, the basic happiness activities of expressing
gratitude and practicing random acts of kindness are made more engaging.
First of all, the C2BK game makes the kindness activities more interesting.
There are two obstacles in the way of your performing them: you don’t know
who to attack, and you’re trying to sneak past and avoid other players. Much
of the game is spent scouring the environment for targets while trying to keep
a low profile. You can’t help but wonder about everyone you see: Are they
playing the game, too? Strangers become potential targets and allies, and the
only way to find out if they share your secret is to interact positively with them.
C2BK also produces adrenaline. Paying a compliment becomes an act of
courage: you have to work up your nerve to overcome the social norms of
ignoring strangers, and you have to do it as quickly as possible, because every
second that passes is a second that another player could be targeting you.
C2BK also has more pronounced fiero moments. Players and teams let out
big hollers and cheers when they’ve made a successful kill, and the fiero mo
ment is intensified by the number of misfires you’ve made on the way. My
rough estimate from observing several games is that C2BK participants attack
on average five times as many nonplayers as players.
The game also has more novelty than ordinary acts of kindness. It encour
ages you to think about being nice to strangers in different environments—
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and the possibilities are endless. It’s most frequently played in downtown
settings, but Cruel 2 B Kind isn’t just a game for sidewalks and parks—any
public or shared space could benefit from having its jen ratio raised. I’ve re
ceived reports of C2BK games played in settings as diverse as high-rise office
buildings, arts festivals, libraries, shopping malls, convention centers, apart
ment complexes, college dorms, public train systems, and even the beach.
Finally, C2BK gives you collaborators in your happiness activity. You can
gather up your friends to be on a team with you, and as you start getting folded
into larger and larger groups—the biggest C2BK game I’ve participated in had
more than two hundred players in a three-by-three city-block radius—you
build up a sense of being on a collective mission to kill with kindness. It’s the
kind of emotionally charged experience that can forever change how you see
your own kindness capabilities. Even if you play C2BK formally only once or
twice, you may find yourself continuing to think of friendly gestures as secret
weapons you can deploy anytime, anywhere. (This is exactly what players
report to me weeks and months after their first time playing the game.) The
game gives you a different view into two happiness activities, charging them
with more excitement, fiero, and social energy.
CRUEL 2 B KIND, like many happiness hacks, isn’t a product. There’s no soft
ware to download, no license to buy, no fee to pay. It’s meant to be a solution
to a problem—the problem of how to increase the jen ratio of a shared
space—and it can be adopted and adapted by anyone, anywhere. It was cheap
to invent—Ian Bogost and I worked for free, and the whole project probably
cost us less than five hundred dollars in expenses to playtest and launch.
The game can be played using any kind of mobile communications tech
nology: text messaging, mobile e-mail, and Twitter are the most popular plat
forms for C2BK.
To help spread the hack, the Cruel 2 B Kind website includes a few es
sential tools. There’s a six-minute video showing the highlights of a game from
start to finish, to help potential players get up to speed quickly. There’s also a
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one-page “cheat sheet” with rules and frequently asked questions that players
can print out and bring to the game.
It’s hard to keep track of all the C2BK games that happen—game organizers
don’t have to get our permission to run a game, so I rely on voluntary reports.
Three years after launching the game, I still hear from new game organizers
roughly every month. At the very least, C2BK has been played in more than
fifty different cities, in ten countries, on four continents.
Recently, I received news of perhaps the most interesting C2BK setting yet:
Summer Darkness, one of the biggest gothic festivals in Europe. The three
game organizers wrote me an e-mail from the festival’s home city, Utrecht, in
the Netherlands, explaining, “Ultimate goal: get the Goths (coming from all
over Europe), and ‘civilians’ (non-Goths) to play together in the streets.”
Now, if any group would find straightforward happiness activities hokey,
I’m pretty sure it would be goths. The gothic subculture, of course, is known
for embracing dark, mysterious, and morbid imagery. There’s a kind of loneli
ness and alienation deeply entrenched in gothic stories, music, and style. And
Summer Darkness is officially billed as a “dark underground lifestyle” festival,
so it might be the last place you’d expect to see people throwing themselves
into extroverted interaction with strangers, let alone cheerful expressions of
gratitude and random acts of kindness.
For Cruel 2 B Kind to be an appealing activity to this community stands as
excellent proof, I think, that even the most unabashedly do-good activity can
be transformed into mischievous fun. It’s proof that happiness hacking works.
You really can turn positive-psychology advice about what’s “good for you”
into something that you really want to do.
HAPPINESS HACK #2:
PLAYING OUR RESPECTS
Tombstone Hold ’Em is a variation of Texas Hold ’Em poker designed to be
played in cemeteries. It is also, without a doubt, the most controversial game
I’ve ever designed.
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To say that some people find the idea of playing games in a real-world cem
etery inappropriate would be putting it mildly. In the United States in particu
lar, we have a culture of grieving as quietly, as privately, and as solemnly as
possible. Cemeteries—despite having been popular as public parks and recre
ation spaces in the nineteenth and early twentieth centuries—today are largely
single-use memorial spaces. They’re meant to be briefly occupied by mourners
first and foremost. Some older or more scenic cemeteries may draw other visi
tors, but they generally move through them as inconspicuously as possible.
But I’ve never been prouder of a game design, and for one reason: players
widely report being able to think about death and lost loved ones in a more
positive way after playing Tombstone Hold ’Em. And that’s the point of the game.
It’s a happiness hack meant to create more social, and more enjoyable, ways of
remembering death.
Thinking about death is one of the most highly recommended happiness
activities, but it’s also one of the most difficult to convince ourselves to under
take. We’re accustomed to pushing thoughts of death out of our minds, not
cultivating them. Tombstone Hold ’Em is meant to make remembering death
easier and more rewarding, by taking advantage of the largely underutilized
social and recreational potential of cemeteries.
The central activity of Tombstone Hold ’Em poker is learning how to “see”
a playing card in any tombstone, based on its shape (the suit) and the names
and date of death (the face value). Once you can read stones as cards, you can
spot “hands” all around you. The game works in any cemetery, as long as there
are clearly marked tombstones. Here’s how it plays out:
The key to understanding Tombstone Hold ’Em is that there are
only four shapes you get on top of a tombstone. Pointy equals
spades, statue on top equals clubs, rounded equals hearts, flat
equals diamonds. That’s how you tell the suit.
Now take the last digit in the year of death. That’s your face
value. Died 1905—that’s a five. Died 1931—the one is the ace.
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But two names on the stone? Ignore the dates—that’s a jack.
Three names is a queen. Four or more names is kings.
Now maybe you have to clear away some leaves or dirt or
litter in order to read the cards. That’s good—it helps keep
those old stones taken care of. Just be gentle with ’em.
Now, for a hand. You play it like regular Texas Hold ’Em, but
in reverse. First, lay out the whole “flop” upfront. Five regular
playing cards. Now everyone antes up, and then each pair
(you’ve got to have a partner to play) has three minutes to find
their two best hold cards.
You can pick any two cards you want from anywhere in the
cemetery—but you have to use the stones, not regular playing
cards this time. The trick is you have to be able to touch both
tombstones and each other at the same time. So maybe I’ve got
a hand on a ten of hearts and the other on my buddy’s toe, while
he’s stretched out to touch another heart for the flush. If we
can’t make the reach, we can’t claim the cards.
So find any pair you like and put a pair of poker chips on ’em
to claim ’em. Now no other pairs can pick your two stones for
their own pocket pair.
Two players show their best hand during a Tombstone Hold ’Em game in the historic Congressional Cemetery in Washington, D.C.
(Kiyash Monsef, 2005)
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All this has to happen fast, because after three minutes
whoever’s got the working watch yells out, “Last call!” and ev
eryone runs hell for leather back to the flop and says what they
found. Only the best hand has to prove it, and winner takes all
the antes. In the case of ties, first back to the flop is the winner.
One more thing: no betting or bluffing in traditional Tomb
stone Hold ’Em. Only way to win is to earn it. So go out there
with your partner and make sure you find the best pair.16
Tombstone Hold ’Em allows players to actually get to know the people at
rest in the cemetery. You read the stones, you learn the names, and you start
to wonder about their stories—because every time you pick a pocket pair,
you’re recruiting two dearly deceased as allies in the hand. Playing the game
in a perfectly manicured cemetery is good, but playing it in a cemetery that
could use a little loving care is better—it’s more challenging, and more re
warding. As you clear away clutter from the stones to make them legible again,
you’re not just playing in the cemetery—you’re taking care of it.
The game is meant to be played by at least four people, and ideally in larger
groups—the larger the group, the more enlivened the cemetery feels. I’ve or
ganized large-scale Tombstone Hold ’Em games in historic cemeteries in
Kansas City, Atlanta, New York City, Los Angeles, and San Francisco, for
crowds ranging between twenty and two hundred. With a group that big,
you’ve got a dozen or more “flops” going at the same time, spread out around
the cemetery, on various benches, tree stumps, or mausoleum steps. When
ever I’ve organized a larger game, I’ve done so with the official permission and
assistance of the cemeteries. But I’ve also played much smaller, unofficial
games everywhere from Austin to Helsinki to Barcelona to Vancouver. If it’s a
small group—say, four, six, or even eight players—it doesn’t raise too many
eyebrows, especially if you’re sure to play well out of the way of anyone who
might be visiting the cemetery for more traditional purposes.
But before I get too much further dissecting the experience of playing
Tombstone Hold ’Em, perhaps I should explain how I came to be designing
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a crowd game for cemeteries—and how happiness research convinced me to
take on such an unusual project.
In 2005, I was working as a lead designer for a game company called 42 En
tertainment. We accepted a commission to develop an alternate reality cam
paign for the Western-themed video game Gun, developed by Neversoft and
published by Activision. The goal of the alternate reality campaign was to give
gamers the chance to directly experience the historical world of Gun, the
American Old West of the 1880s. The centerpiece of the alternate reality
campaign was an online poker platform, styled in a Western theme. Gamers
were invited to compete in online Texas Hold ’Em tournaments set in the
past, competing at the same table with historical characters from the 1880s.
It was a unique combination of historical role playing and card playing.
Alternate reality games usually have a real-world component, and since
Gun featured real-world characters who’d died in the Old West, we came up
with the idea of using real cemeteries as a site for some kind of live-action
experience. Because of my expertise in running reality-based games, I was put
in charge of figuring out what the live cemetery events would be.
On one hand, I was excited by the concept. In a world where video gamers
are much maligned for being desensitized to violence, it struck me as a par
ticularly provocative idea to send gamers to the real-world graves of characters
they had killed in Gun. But I also felt some trepidation, hitting up against the
cultural norms involving cemeteries. I really didn’t want to organize some
kind of rowdy, unauthorized “flash mob,” so I started researching historic cem
eteries and brainstorming what kinds of things gamers could do in them.
One of the first things I discovered was that cemeteries in the United States
were absolutely desperate to convince people to spend more time in them.
According to cemetery industry statistics, the average grave receives just two
visits in its lifetime—total, by any friend or family member—after the initial
flurry of visits that immediately follows the burial.17 We think of cemeteries as
spaces for mourning, but the truth is, mourners do not regularly return. Mean
while, others are generally discouraged by social norms from spending sig
nificant time in the space—it’s considered either unseemly or morbid.
As a result, cemeteries are for the most part empty. And lack of participation
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in cemetery spaces has become a huge problem from an industry standpoint
(cemeteries are running out of money), a community standpoint (the less vis
ited a cemetery is, the more likely it is to be poorly maintained and vandal
ized), and, perhaps most of all, from a happiness standpoint (according to
research, the less time we spend in cemeteries, the more likely we are to suf
fer from fear and anxiety about death).
I was first tipped off to these problems by a New Yorker article about the
decline of American cemeteries, which was published while I was in the midst
of my research. In the article, Tad Friend documents how Americans today
spend less time in cemeteries than ever before, despite the vast expanses of
green space they take up and the escalating costs of maintaining them. “Who
are cemeteries for? The living or the dead?” he asks. We’ve apparently con
vinced ourselves they’re for the dead, since we don’t visit them. But that’s ri
diculous, as Tad Friends argues: “They’re for the living; the dead can’t enjoy
them. The trick for cemeterians is to get the living to come to them.” He
documents a range of fledgling efforts on the part of cemeteries nationwide to
become more relevant to the living. There are, for example, movies projected
at night on the sides of mausoleums in Hollywood, 5K graveyard races in
Kansas City, and dog-walking clubs in historic Washington, D.C., cemeteries.18
As I researched the subject further, I discovered that many cemeteries
were fighting for their very survival, and largely as a result of the American
desire to keep the reality of death as far removed from our daily lives as pos
sible. For decades private cemeteries have been quietly sold to accommodate
new highways, schools, and condominiums; the graves are typically relocated
to more remote areas. Meanwhile, many public and historic cemeteries receive
insufficient funds to maintain the grounds properly; with such low visitation
rates, they have a hard time documenting their value to the community. And
abandoned cemeteries once belonging to now defunct churches are being
adopted by local community groups in an effort to repair them and preserve
their historical value.19
People who care about and run cemeteries make many good arguments in
favor of protecting them: they are a unique repository of historical data, they
have significant architectural value, and, not least of all, there is the ethical
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imperative to honor contracts to families who have buried their loved ones
with the expectation that they will be cared for in perpetuity.
All of these are worthy reasons to enliven cemetery spaces today—but what
really convinced me was the happiness research.
In his report on global happiness trends, Eric Weiner writes that death is “a
subject that, oddly, comes up an awful lot in my search for happiness. Maybe
we can’t really be happy without first coming to terms with our mortality.”20
It’s a strange idea, but it’s not a new one. In The Happiness Myth, happiness
historian Jennifer Michael Hecht devotes an entire chapter to “the age-old
advice to remember death, to keep it in the forefront of our minds for the sake
of bettering the life we lead now.”21 She traces the idea all the way back to
Plato, who advised students to “practice regular meditation upon death,” and
to Buddha, who said, “Of all mindfulness meditations, that on death is su
preme.” Even Epicurus, the ancient Greek philosopher best known for en
couraging followers to seek simple pleasures, put death at the center of his
vision of happiness, arguing that it is only when we shake free our fear of death
that we can truly enjoy life.
According to Hecht, since ancient times meditations on death have served
the same purpose: to replace fear and anxiety with a kind of calm, mellow
gratitude for the life that we’re given. And today, these traditions have the
backing of contemporary science. Positive psychologists have found that grap
pling with the reality of death forces a kind of mental shift that helps us
savor the present and focus our attention on the intrinsic goals that matter
most to us. Hecht has coined a term for this realignment of priority and atten
tion: posttraumatic bliss. “There are feelings in this life—good and bad—that
cannot be conquered by intellect or force of will,” she writes. “Almost dying
can realign you in a way that is the positive incarnation of trauma: posttrau
matic bliss.”22
Researchers have documented the phenomenon of posttraumatic bliss
among patients confronting a terminal medical diagnosis. Something seems
to click in their minds, empowering them to enjoy their lives more. It’s not
just that they’ve realized how precious life is; there seems to be some kind of
significant mental clearing that occurs along with a new ability to focus on
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positive goals. In Happier, Tal Ben-Shahar quotes Irvin D. Yalom, a psycho
therapist who often works with dying patients: “They are able to trivialize the
trivial, to assume a sense of control, to stop doing things they do not wish to
do, to communicate more openly with families and close friends, and to live
entirely in the present rather than in the future or the past.”23 This rare and
intense positive focus on getting the most out of life is hard to come by in our
ordinary lives, Ben-Shahar notes—especially when we spend so much time
collectively trying to avoid thinking about death.
Can we learn to savor life and achieve that intensity of positive focus with
out the trauma of a terminal diagnosis or a near-death experience? That seems
to be the idea behind classical and religious advice, and today positive psy
chologists like Ben-Shahar recommend activities such as imagining ourselves
on our deathbeds as a way to try to provoke this positive clarity.
But as a happiness activity, solitary deathbed reflection leaves a lot to be
desired. It’s simply not something most of us are inclined to do—or if we are,
we’re not likely to take it seriously or do it for very long. We can’t just tell
ourselves to remember death—the ancient philosophers, Hecht notes, insisted
that “it takes active meditations and gestures.”24
Moreover, it’s hard to force ourselves to grasp the reality of our own indi
vidual mortality. It’s easier to acknowledge the universality of death—and
that’s where cemeteries come in. Cemeteries present us with vivid, extreme
scale, irrefutable historical evidence of the one thing that connects us all, the
one thing that makes it possible to enjoy life to the fullest—if only we felt
inclined to spend more time in them.
At this point in my research, I was convinced that spending more time in
cemeteries was a worthy social goal—and that a graveyard game could do a lot
more than bring a historical video game to life. The Gun project was the per
fect opportunity for a happiness hack. And the key to making this happiness
hack work would be to generate the kind of positive emotions we typically as
sociate with crowd games—excitement, interest, curiosity, social connection—
and simply unleash it in the physical context of a cemetery.
Once I started playtesting in cemeteries, the design pieces fell quickly
into place. I knew I would need a focused activity that, in some respect, had
Happiness Hacking | 205
nothing to do with remembering death—that had to be the side effect, not the
purpose, of the game. And since Texas Hold ’Em poker was a larger theme for
the alternate reality campaign, it made perfect sense to bring the familiar
game to the cemeteries.
But the poker needed to be site-specific and really needed to use the natu
ral affordances of a cemetery—otherwise, you’d just play the game somewhere
else, defeating the entire purpose. And that’s where the idea of using stones as
playing cards came in. Tombstones are the single design feature that all cem
eteries have in common, guaranteeing the game would be playable anywhere.
And paying close attention to the content of the tombstones directly supported
the goal of the happiness hack—each card you “decoded” meant literally
staring death in the face, but in a way that wouldn’t provoke fear or anxiety.
As for the other design choices, I made it a partner game because this
seemed like a good way to ensure that it was not just social, but also coopera
tive. Cooperation always provokes positive emotion and meaning in games,
especially if a physical connection is involved. Meanwhile, touch is one of the
fastest ways to build social bonds—holding hands, touching someone’s back,
and patting a shoulder all release the oxytocin chemical that makes us like
and trust each other. But, as Dacher Keltner’s positive-emotion research has
shown, “We live in a touch-deprived culture.”25 To put it another way, as Mi
chelangelo said, “to touch is to give life”—and I couldn’t think of a better way
to enliven a cemetery than to unleash a flood of oxytocin in the crowd.26
When a game is in motion, there’s an air of happy participation that simply
isn’t the norm for cemeteries. It’s a distinct break from the typical atmosphere,
usually one of quiet, solitary reflection or collective mourning. At the same
time, small pockets of conversation often break out, among friends as well as
strangers—people sharing small pieces of their own experiences with mourn
ing and loss. This has unfolded at every Tombstone Hold ’Em game I’ve been
to—it’s almost impossible not to, given the setting. In this way, the game per
fectly serves its purpose: it simultaneously activates positive emotions and so
cial bonds while putting us in the perfect environment to get our recommended
daily reminder that we are all dust, and to dust we shall return.
Which brings us back to the potential controversy. Tombstone Hold ’Em
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was featured in a number of news articles, and some online readers com
mented that the game seemed “disrespectful,” “insensitive,” or even “obscene.”
Which raises the question: Is it appropriate to play games in a cemetery? Based
on my direct experiences, absolutely. At more than a dozen trials I’ve organized
of Tombstone Hold ’Em, participants have overwhelmingly agreed that this
particular game feels right in the space—especially when the net result is that
the tombstones receive more attention from the living and are better taken care
of as a result.
Perhaps more than any other project I’ve worked on, Tombstone Hold ’Em
has demonstrated one of the most vital powers of gameplay: it gives us explicit
permission to do things differently. We are accustomed to being asked to be
have and think unconventionally in a game. We’re used to being creative and
playing outside of social norms when we’re inside the socially safe “magic
circle” of a game. And the more people who come together to play an uncon
ventional game like Tombstone Hold ’Em, the safer it feels. A crowd carries
the social authority to redefine norms.
Does it really work as a happiness hack? I’ve played Tombstone Hold ’Em
with hundreds of people and spoken with nearly every one of them about it
immediately afterward. (The games are usually followed by social gatherings
in restaurants or bars, a way to decompress after what can be an intense, emo
tional experience.) The most common reaction is that players felt “more com
fortable” being in the cemetery after playing. Other words most commonly
used to describe the experience were “strangely happy” and “relaxed,” as well
as “grateful” and “connected” to the people at rest. I’ve even talked to visitors
at the cemeteries who spotted some of our players in the distance and asked
me about the game; just once did a visitor express dismay. Most often, I heard
a variation of the following sentiment: that it’s nice to see a loved one’s final
resting place not lonely and empty, but full of people running, smiling, laugh
ing, and having fun together.
Since I first shared the rules online, the game has spread mostly by word
of mouth—like most good hacks—and I periodically hear about Tombstone
Hold ’Em games popping up in cemeteries around the world. It’s the best
outcome possible for any happiness hack: a solution that’s been tested, proven,
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and shared, and now continues to be passed around to those who can benefit
from it. Today, Tombstone Hold ’Em lives on as a viral happiness solution—
it’s free to adopt or adapt, and no products or special supplies or technology
is required. All you need are a set of regular playing cards, something to use
as poker chips (some people use coins or colored glass stones), and a way to
invite friends or strangers to play their respects with you.
HAPPINESS HACK #3:
ACTIVATING THE DANCE SECRET
“As a happiness lesson, nothing could be more straightforward: if you get a
chance to dance in a circle, get up out of your chair and do it.”27 That’s Jen
nifer Michael Hecht’s advice in The Happiness Myth, and with good reason.
Dancing together has been used throughout human history as a reliable source
of a special kind of euphoria, the dancer’s high.
Dancer’s high is what we feel when endorphins (from the physical move
ment) combine with oxytocin (from touch and synchronized movement) and
the intense stimulation of our vagus nerve (what we feel when we “lose our
selves” in the rhythms of the music and are part of a crowd moving together).
It’s an expansive mixture of excitement, flow, and affection that is hard to
experience any other way.28
But dancing in groups also makes many people feel embarrassed or awk
ward. Everything from self-consciousness to social anxiety to a general disdain
for any kind of group participation can prevent us from joining or fully enjoy
ing a dance.
To really dance your heart out in front of others, to not hold back at all, is a
daunting proposition for many (although certainly not all) people. It requires
letting go, and showing people a side of yourself—exuberant, unguarded—
that you might ordinarily keep hidden. For some, revealing that side requires
a lot of trust in the people around you. And, in fact, according to positive
psychology researchers, the necessity of trust is one of the reasons why dancing
is such a powerful happiness activity.
When we dance, we’re forced into an emotionally and socially vulnerable
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state in which we have to hope and trust that others will embrace us, rather
than judge us. At the same time, we’re given the opportunity to embrace oth
ers and help them feel more comfortable dancing. In other words, dancing
with others is a chance both to receive and to express our compassion, gener
osity, and humanity. As a result, Dacher Keltner writes, “Dance is the most
reliable and quickest route to a mysterious feeling that has gone by many
names over the generations: sympathy, agape, ecstasy, jen; here I’ll call it trust.
To dance is to trust.”29
But first, we have to have both the desire to dance and the nerve to do it.
Many of us are missing one or the other.
Some people, as a rule, just don’t like “getting involved.” And group dances
in particular set off all kinds of hokiness alarms. It’s no coincidence that one
of the best-known group dances is actually called the “hokey pokey.” If you’re
not in the mood for dancing, when a big group dance breaks out at a wedding
or a street festival, for instance, being dragged into it can feel incredibly forced
and inauthentic.
Others have the desire, but simply lose the nerve.
The more I kept hitting up against the same happiness advice—dance
more, in large groups if possible—the more convinced I became that there
had to be a way to make it easier for introverted types who were more likely
to watch from the sidelines to participate, and to give people who are already
willing to dance together more daily opportunities. After all, even people who
are ready and willing to dance anytime, anyplace, don’t get nearly enough
opportunities. We simply don’t have a lot of everyday venues for dancing to
gether. I began to wonder: how could we all sneak a few minutes dancing
together into our everyday lives, not just the occasional weekend?
My solution: take all the basic mechanics of a massively multiplayer online
role-playing game, and swap in real-life dance quests and dance-offs for tradi
tional role-playing quests and raids. I called it Top Secret Dance-Off, or
TSDO for short, and I launched it as a stand-alone social network site dedi
cated to the adventure of dancing together.
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ADVENTURERS WANTED. A NO DANCING TALENT REQUIRED.
Welcome to Top Secret Dance-Off, an underground network
of otherwise ordinary people seeking to activate the dance
secret—an elusive power said to be hardwired into our brains,
and requiring highly unusual dance experiences to unlock it.
Top Secret Dance-Off is an adventure you can undertake
anywhere in the world. No dance skills or talent is required. In
fact, you may find yourself rewarded more for awkward dancing
than for a virtuoso performance. Activating the dance secret
isn’t about being a good dancer. It’s about being a clever dancer,
a brave dancer, and occasionally a stealthy dancer.
Adventures will involve undertaking a variety of challenging,
top secret dance missions on video, sometimes in the privacy
of your home, and sometimes in the most unlikely environ
ments. You may play alone, or with your friends. Mask wearing
or other disguises are required.
As you try to activate the elusive dance secret, you’ll earn
points by completing dance quests and participating in dance
offs. As you earn more points, you’ll level up. The higher the
level, the more dance secret you’ve activated.
For every quest you complete and every dance-off you
enter, you’ll also be earning choreopowers, such as style, cour
age, humor, and coordination. Your choreopowers reveal your
personal strengths as a top secret dancer—and all choreopow
ers are awarded by other members of TSDO, in the comments
on your videos.
Full activation of the dance secret occurs at level 100. How
do you get there? Just complete twenty-one increasingly chal
lenging quests and win at least a dozen dance-offs, and you’ll
be fully activated for life.
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Dance Quest #1: Disguise yourself.
Your first mission is to disguise yourself. After all, this is top
secret.
But we’re not talking a full disguise. That would make
dancing . . . difficult. So, to keep your TSDO identity a secret
from the rest of the world, you must create a lightweight dis-
guise that covers at least part of your face. It might be a mask,
a scarf, modified sunglasses, face paint, a wig, or . . . ? It’s your
face. You decide how to hide it. But make sure you really like
your disguise—because you’ll need to don the exact same one
for all future quests and dance-offs. Batman and Wonder
Woman didn’t make new suits every time they went out to save
the world, did they? So pick something you like, and stash it
somewhere safe—and secret. You’ll be needing it.
Now: Make a video introducing yourself to the TSDO world.
You must be 1) wearing your disguise and 2) dancing. Pick any
song you like. BUT—and here’s the tricky party—keep your
secret weapons in check for now. That means no moving your
feet. Dance, but don’t move your feet. Like they’re locked in
cement. Got it?
Keep the video short—less than thirty seconds. Upload it to
the TSDO site when you’re ready to unleash your top secret
dance identity and start earning your choreopowers.
Admittedly, this is not exactly dancing together, at least not in the traditional
sense. Most of the dance quests and dance-offs involve dancing alone, then
uploading a video to the Top Secret Dance-Off social network site. But the
game serves two important purposes toward making it easier to dance together.
First, by providing a goal-oriented, feedback-rich, obstacle-intensive envi
ronment for dancing, it makes dancing more motivating, fun, and addictive. In
other words, it increases a person’s likelihood of dancing at all. Second, TSDO
puts dancing, even dancing around your apartment alone, into a collective
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social context. It still takes nerve to share your dancing with an online
community—and it’s a real opportunity to express compassion, generosity, and
humanity when we cheer on other players in the comments. In other words,
the game is a hack for group dancing—a way to dance together alone, and
make people more likely to dance together for real, in the future.
The heart of the TSDO experience is the never-ending list of potential
dance quests, each of which adds a unique, unnecessary obstacle to dancing.
By putting an obstacle in your way, TSDO makes it much harder to be self
conscious about dancing: you’re focused on completing the challenge, not
necessarily on how you look. It also gives you permission to dance badly, by
restricting “normal” ways of dancing. The first dance quest—to dance without
moving your feet—is a perfect example of this design strategy in action: it
automatically rules out pretty much any kind of traditional or obvious danc
ing. Excelling at stationary dancing requires silliness, creativity, or just plain
enthusiasm—not necessarily grace, sexiness, strength, or whatever else we
might associate with natural dance talent.
Other dance quests include missions like “Dance upside down,” “Dance
in a crosswalk,” “Dance with a tree,” and “Dance to whatever was your favor
ite song exactly seven years ago.” In each case, successful dancing means
creatively dealing with absurd limitations—including time limits, which are
designed to make the quests easy to fit into your day. It’s meant to be like
brushing your teeth—a little dancing every day goes a long way.
Meanwhile, the dance-offs—in which players form teams and earn points
for every team member who submits a dance—require players to synchro
nize their efforts, even if they are dancing alone. In one of the most popular
dance-offs, for example, called “Steal my bad move,” players invent a signa
ture dance move and upload a video demonstrating it. Their team gets points
for every player who successfully learns and repeats the same move in their
own dance-off video.
What else makes the game work? Some of the supporting design choices I
made for Top Secret Dance-Off were simply twists on very traditional strate
gies for getting people to dance. Masks, for example, have always been an
important part of persuading people to let down their guard, and play and
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perform. They free us from the constraints of who we think we’re supposed to
be and how we’re supposed to behave. For people who don’t see themselves
as natural dancers, their TSDO disguise is meant to free them from that lim
iting self-identity.
A Top Secret Dance-Off player completes Dance Quest #1, dancing in disguise. (Top Secret Dance-Off by Avant Game, 2009)
But the “top secret” theme isn’t just about practical considerations like
obscuring player identity. It was also a lightweight way to create a kind of su
perhero mythology around dancing together. Dancing in front of others, after
all, is an act of courage. And it’s a proven powerful force for good when you
inspire others to dance. Treating players like top secret superheroes just for
dancing is one way to playfully recognize the meaning that dancing holds
for us, and the real individual strength required to do it.
Finally, perhaps one of the most effective design elements of Top Secret
Dance-Off’s design isn’t even about dancing specifically—it’s actually an adap
tion of Keltner’s jen ratio to the online environment. I knew that in order for
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TSDO to work, players would need to feel comfortable posting potentially
embarrassing videos of themselves. But on most video-sharing sites, the
comments section is not exactly the kindest or friendliest place on earth.
Criticism, rather than support, is the general method of feedback there, and
it’s often personal, ugly, and mean-spirited. So I designed the comments fea
ture of TSDO specifically to inspire players to leave positive feedback, or none
at all.
Whenever you watch another player’s dance video, you have the option to
reward them with a plus-one of any choreopower you want. Some choreopowers
are traditional dance qualities, such as beauty, coordination, and style. Others
are less traditional: humor, sneakiness, imagination, and courage. The range of
choreopowers allows players to develop a unique profile of dance ability and
strengths, regardless of their “natural” dance talent (or lack thereof). Perhaps my
favorite choreopower is exuberance, which can be awarded to anyone who is
obviously joyous and carefree.
As a result, TSDO is an environment with an off-the-charts high jen ratio.
It’s a place where anyone can feel safe dancing together. Indeed, more than
one player has professed in the TSDO chat room that their dance quest videos
were the first time anyone has seen them dance publicly in years.
Top Secret Dance-Off is a more formal hack than Cruel 2 B Kind or Tomb
stone Hold ’Em. There’s a single, central game site, and everyone plays as part
of the same online community, leveling up in the same database. But it’s still
an incredibly lightweight solution, from a development perspective—I launched
the game within a few days of starting to design it. It’s built on top of the in
expensive service Ning, which lets anyone start their own social network,
much the way YouTube enabled anyone to share videos online and Blogger
enabled anyone to start their own blog. There aren’t fancy graphics or Flash
sequences, just good mission design and community support.
I created TSDO as a happiness hack for my own life, and I hoped to play
it with a few dozen friends and family members. It wound up attracting a
much larger group than I’d expected. The extended social network grew to
include coworkers and colleagues, acquaintances and friends of friends—all
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in all, about five hundred of us in total played the game together for eight
weeks during its initial trial run in early 2009. (And based on its early success,
a commercial version of TSDO is now in the works.)
Although TSDO can be played alone, from my observations TSDO danc
ing is usually at least a little bit social. Most players seem to recruit at least one
partner in crime when they play, so they can film each other’s dance quests and
compete in the same dance-offs. And many players create group disguises for
two, three, four, or even five people who plan to complete all the quests
together as a single top secret unit.
Most important, TSDO helps players think of themselves as dancers—which
seems to make them much more likely to dance together in person, when the
opportunities arise. Though this isn’t a scientific survey, all of my friends who
have played TSDO, myself included, have found themselves dancing more
often in a traditional group venue—at parties, at Bollywood dance clubs, even
street festivals—long after they finished the game.
Like all of the best happiness hacks, you don’t have to keep playing to
maintain the benefits. A good game is that powerful—it can change the way
you see yourself and what you’re capable of forever.
WHETHER WE’RE KILLING each other with kindness, turning tombstones into
full houses, or dancing in disguise, there’s no way around it: sometimes we
have to sneak up on our happiness.
Two hundred years ago, the British political philosopher John Stuart Mill
suggested a subversive approach to self-help. It’s an approach that has much
in common with the growing community of happiness hackers. Mill argued
that while happiness might be our primary goal, we can’t pursue it directly.
It’s too tricky, too hard to pin down, too easy to scare off. So we have to set
other, more concrete goals, and in the pursuit of those goals, we capture hap
piness as a kind of by-product. He called this approaching happiness “side
ways, like a crab.”30 We can’t let it know we’re coming. We just kind of sneak
up on it from the side.
That’s exactly what happiness hacks are designed to help us do: approach
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happiness sideways, and as a group. In fact, with crowd games, it might be
more accurate to say that hacks let us encircle happiness—we’re all sneaking
up on it from different angles together. We play these crowd games because
we enjoy them in the moment and because we crave the social connectivity
of a multiplayer experience. But a few intense and memorable exposures to a
happiness hack can shift our ways of thinking and acting in the long run,
about things as diverse as kindness to strangers, dancing, and death. And if you
get enough people to shift in one place, you really can change the larger
culture.
The best part about happiness hacks is that it doesn’t take a lot of techno
logical know-how or sophisticated development to create one that works. It
just takes a good understanding of how games motivate, reward, and connect
us. With the creativity to invent some unnecessary obstacles and the courage
to playtest them with as many people as possible, anyone can dream up and
share new solutions to the happiness challenges of everyday life.
Alternate reality games of all kinds are designed to make us better: happier,
more creative, and more emotionally resilient. When we are better in these
ways, we are able to engage with the real world more wholeheartedly—to wake
up each day with a stronger sense of purpose, optimism, community, and
meaning in our lives.
But big crowd games, which are the subject of the next part of this book,
can do more than make us better. They can help solve some of the most ur
gent challenges we face as the human species.
It turns out that our ability to make ourselves better as individuals—to dive
into more satisfying work, to foster real hopes of success, to strengthen our
social connections, to become a part of something bigger—also helps us work
together, longer, on more complex and pressing problems. Games aren’t just
about improving our lives today—they can help us create a positive legacy for
the future.
PA R T T H R E E E
How Very Big Games Can Change the World
a You can radically alter the nature of a game by changing
the number of people playing it.
—The New Games Book1
C H A P T E R E L E V E N
The Engagement Economy
On June 24, 2009, more than twenty thousand Britons joined forces online to investigate one of the biggest scandals in British parliament history— investigations that led to the resignations of dozens of parlia ment members and ultimately inspired sweeping political reform. How did
these ordinary citizens make such a big difference? They did it by playing
a game.
When the game began, the scandal had been brewing in the newspapers
for weeks. According to leaked government documents, hundreds of members
of parliament, or MPs, were regularly filing illegal expense claims, charging
taxpayers up to tens of thousands of pounds annually for personal expenses
completely unrelated to their political service. In a particularly inflammatory
exposé, the Telegraph reported that Sir Peter Viggers, an MP from the south
ern coast of England, claimed £32,000 for personal gardening expenses, in
cluding £1,645 for a “floating duck island.”1
The public was outraged and demanded a full accounting of all MP ex-
penses. In response, the government agreed to release the complete records
for four years’ worth of MP claims. But in what was widely considered to be
an attempt to hinder further investigation of the scandal, the government
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shared the data in the most unhelpful format possible: an unsorted collection
of more than a million expense forms and receipts that had been scanned
electronically. The files were saved as images, so that it was impossible to
search or to cross-reference the claims. And much of the data had been re
dacted with big black blocks obscuring the detailed descriptions of items ex
pensed. The data dump was dubbed “Blackoutgate” and called a “cover-up
of massive proportions.”2
The editors at the Guardian knew it would take too long for their own re
porters to sort through the entire data dump and make sense of it. So they
decided to enlist the public’s direct help in uncovering whatever it was the
authorities didn’t want uncovered. In other words, they “crowdsourced” the
investigation.
The term crowdsourcing, coined by technology journalist Jeff Howe in
2006, is shorthand for outsourcing a job to the crowd.3 It means inviting a
large group of people, usually on the Internet, to cooperatively tackle a big
project. Wikipedia, the collaboratively authored online encyclopedia created
by a crowd of more than 10 million unpaid (and often anonymous) writers
and editors, is a prime example. Crowdsourcing is a way to do collectively,
faster, better, and more cheaply what might otherwise be impossible for a
single organization to do alone.
With a million uncataloged government documents on its hands and no
way of knowing which document could prove to be the smoking gun for
which MP, the Guardian knew it needed all the crowd help it could get. So
it decided to tap into the wisdom of the crowds—not with a wiki, however,
but with a game.
To develop the game, they turned to a young, but accomplished, London
based software developer named Simon Willison. His task: convert and con
dense all the scanned forms and expenses into 458,832 online documents, and
set up a website where anyone could examine the public records for incrimi
nating details. For the price of just a week’s worth of the development team’s
time and a paltry fifty pounds to rent temporary servers to host the documents,
the Guardian launched Investigate Your MP’s Expenses, the world’s first mas
sively multiplayer investigative journalism project.
The Engagement Economy | 221
A HOW TO PLAY INVESTIGATE YOUR MP’S EXPENSES
Join us in digging through the MPs’ expenses to review each
document. Your mission: Decide whether it contains interesting
information, and extract the key facts.
Some pages will be covering letters or claim forms for office
stationery. These can be safely ignored.
But somewhere in here is the receipt for a duck island. And
who knows what else may turn up. If you find something which
you think needs further attention, simply hit the button marked
“Investigate this!” and we’ll take a closer look.
Step 1: Find a document.
Step 2: Decide what kind of thing it is (expenses claim, proof/
receipt, or blank)
Step 3: Transcribe the line items
Step 4: Make any specific observations about why a claim
deserves further scrutiny
Examples of things to look out for: food bills, repeated
claims for less than £250 (the limit for claims not backed up by
a receipt), and rejected claims.
Investigate your own MP: Enter your postal code to bring
up all of your MP’s claims and receipts. Or investigate by po
litical party.
All the MPs’ records are on there now—so let us know what
you find.
Just three days into the game, it was clear that the crowdsourcing effort was
an unprecedented success. More than 20,000 players had already analyzed
more than 170,000 electronic documents. Michael Andersen, a member of
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the Nieman Journalism Lab at Harvard University and an expert on Internet
journalism, reported at the time: “Journalism has been crowdsourced before,
but it’s the scale of the Guardian’s project—170,000 documents reviewed in
the first 80 hours, thanks to a visitor participation rate of 56 percent—that’s
breathtaking.”4
A visitor participation rate measures the percentage of visitors who sign up
and make a contribution to a network. A rate of 56 percent for any crowd
sourced project was unheard of previously. (By comparison, roughly 4.6 per
cent of visitors to Wikipedia make a contribution to the online encyclopedia.)5
It’s especially breathtaking considering the mind-numbingly tedious nature of
the actual accounting work being performed.
So what accounted for this unprecedented participation in a citizen journal
ism project? According to Willison, it all boiled down to rewarding participants
in the right way: with the emotional rewards of a good game.
“The number one lesson from this project: Make it feel like a game,” Wil
lison said in an interview with the Nieman Journalism Lab. “Any time that
you’re trying to get people to give you stuff, to do stuff for you, the most im
portant thing is that people know that what they’re doing is having an effect.
If you’re not giving people the ‘I rock’ vibe, you’re not getting people to stick
around.”
The “I rock” vibe is another way of talking about classic game rewards, such
as having a clear sense of purpose, making an obvious impact, making con
tinuous progress, enjoying a good chance of success, and experiencing plenty
of fiero moments. The Investigate Your MP’s Expenses project featured all of
these emotional rewards, in droves.
The game interface made it easy to take action and see your impact right
away. When you examined a document, you had a panel of bright, shiny but
tons to press depending on what you’d found. First, you’d decide what kind of
document you were looking at: a claim form, proof (a receipt, invoice, or
purchase order), a blank page, or “something we haven’t thought of.” Then
you’d determine the level of interest of the document: “Interesting,” “Not
interesting,” or “Investigate this! I want to know more.” When you’d made
your selection, the button lit up, giving you a satisfying feeling of productivity,
The Engagement Economy | 223
even if all you’d found was a blank page that wasn’t very interesting. And there
was always a real hope of success: the promise of finding the next “duck pond”
to keep you working quickly through the flow of documents.
A real-time activity feed showed the names of players logged in recently
and the actions they’d taken in the game. This feed made the site feel social.
Even though you were not directly interacting with other players, you were
copresent with them on the site and sharing the same experience. There was
also a series of top contributor lists, for the previous forty-eight hours as well
as for all time, to motivate both short-term and long-term participation. And
to celebrate successful participation, as well as sheer volume of participation,
there was also a “best individual discoveries” page that identified key findings
from individual players. Some of these discoveries were over-the-top luxuries
offensive to one’s sense of propriety: a £240 giraffe print or a £225 fountain
pen, for example. Others were mathematical errors or inconsistencies suggest
ing individuals were reimbursed more than they were owed. As one player
noted, “Bad math on page 29 of an invoice from MP Denis MacShane, who
claimed £1,730 worth of reimbursement, when the sum of those items listed
was only £1,480.”
But perhaps most importantly, the website also featured a section labeled
“Data: What we’ve learned from your work so far.” This page put the indi
vidual players’ efforts into a much bigger context—and guaranteed that con
tributors would see the real results of their efforts. Some of the key results of
the game included these findings:
• On average, each MP expensed twice his or her annual salary, or
more than £140,000 in expenses on top of a £60,675 salary.
• The total cost to taxpayers of personal items expensed by MPs is
£88 million annually.
And the game detailed:
• The number of receipts and papers filed by each MP, ranging
between 40 and 2,000
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• The total expense spending by party and by category (kitchen,
garden, TV, food, etc.)
• Online maps comparing travel expenses filed with actual distance
from the House of Commons in London to the MPs’ home dis
tricts, making it easy to spot MPs grossly overcharging for travel
(for example, MPs from nearby districts who filed £21,534 versus
£4,418, or £10,105 versus £1,680)
Bringing these numbers to light helped clarify the true extent of the crisis:
a far more pervasive culture of extravagant personal reimbursement than
originally suspected.
So what did the players accomplish? Real political results. At least twenty
eight MPs resigned or declared their intention to do so at the end of their
term, and by early 2010 criminal proceedings against four MPs investigated
by the players were under way. New expense codes are being written, and old
codes are being enforced more vigorously. Most concretely, hundreds of MPs
were ordered to repay a total of £1.12 million.6
It’s not all the doing of the Guardian’s gamers, of course. But without a
doubt, the game played a crucial role. The citizen journalists helped put
significant political pressure on the British government by keeping the scandal
in the news. The longer the game continued, the more public momentum
built to force major policy reform.
Investigate Your MP’s Expenses enabled tens of thousands of citizens to
participate directly in a new kind of political reform movement. Instead of just
clamoring for change, they put their time and effort into creating evidence
that change was needed. Crucially, the crowd of gamers did all of this impor
tant work faster than any individual organization could have, and they did it
for free—lowering the costs of investigative journalism and speeding up the
democratic reform process.
Not all crowdsourcing projects are so successful. Working together on ex
treme scales is easier said than done. You can’t crowdsource without a crowd—
and it turns out that actively engaged crowds can be hard to come by.
In 2008, New York University professor and Internet researcher Clay Shirky
The Engagement Economy | 225
sat down with IBM researcher Martin Wattenberg and tried to work out
exactly how much human effort has gone into making Wikipedia. They looked
at the total number of articles and edits, as well as the average article length
and average time per edit. They factored in all of the reading time required
to find knowledge gaps and spot errors, and all of the hours of programming
and on going community management required to make those edits hang to
gether coherently. After a lot of clever math, they worked out the following
estimate:
If you take Wikipedia as a kind of unit, all of Wikipedia, the whole
project—every page, every edit, every talk page, every line of code,
in every language that Wikipedia exists in—that represents some
thing like the accumulation of 100 million hours of human
thought. . . . It’s a back-of-the-envelope calculation, but it’s the
right order of magnitude, about 100 million hours of thought.7
On one hand, that’s no trivial effort. It’s the equivalent of rounding up a
million people and convincing them to spend a hundred hours each contrib
uting to Wikipedia, for free. Put another way: it’s like persuading ten thousand
people to dedicate five full-time work years to the Wikipedia project. That’s a
lot of effort to ask a lot of people to make, for no extrinsic reward, on behalf
of someone else’s vision.
On the other hand, given that there are 1.7 billion Internet users on the
planet and twenty-four hours in a day, it really shouldn’t be that hard to suc
cessfully pull off lots of projects on the scale of Wikipedia.8 Hypothetically, if
we could provide the right motivation, we should be able to complete one
hundred Wikipedia-size projects every single day—if we could convince all
1.7 billion Internet users to spend most of their free time voluntarily contrib
uting to crowdsourced projects.
Maybe that’s unrealistic. More reasonably, if we could convince every In
ternet user to volunteer just one single hour a week, we could accomplish a
great deal. Collectively, we would be able to complete nearly twenty Wikipedia
size projects every single week.
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Which really makes you wonder: with so much potential, why aren’t there
even more Wikipedia-scale projects out there?
The truth is, the Internet is littered with underperforming, barely popu
lated, or completely abandoned collaboration spaces: wikis that have no con
tributors, discussion forums with no comments, open-source projects with no
active users, social networks with barely a few members, and Facebook groups
with plenty of members but few who ever do anything after joining. According
to Shirky, more than half of all collaborative projects online fail to achieve the
minimum number of participants necessary to even begin working on their
goal, let alone achieve it.
It’s not for a lack of time spent on the Internet. It’s just incredibly difficult to
achieve the necessary critical mass of participation on any given serious project.
For one thing, some participatory networks are more rewarding than others—
and the most readily rewarding networks aren’t, as a rule, the ones doing serious
work. Online games and “fun” social networks like Facebook provide the steadi
est stream of intrinsic rewards. They’re autotelic spaces—spaces we visit for the
pure enjoyment of it. Their primary purpose is to be rewarding, not to solve a
problem or get work done. Unlike serious projects, they are engineered first and
foremost to engage and satisfy our emotional cravings. And as a result, they are
the projects that are absorbing the vast majority of our online participation
bandwidth—our individual and collective capacity to contribute to one or
more participatory networks.
A second and more pressing problem is the fact that, across serious crowd
projects, our participation resources are increasingly being spread too thin.
In the past month, I’ve been invited to join exactly forty-three Facebook
groups. I’ve been asked to help edit fifteen wikis and contribute to nearly twenty
Google Docs. And I’ve been (unsuccessfully) recruited for nearly twenty other
assorted collective intelligence projects, each one requesting me to spend valu-
able online time voting, ranking, judging, editing, sorting, labeling, approving,
commenting, translating, predicting, contributing, or otherwise participating
in someone else’s idea of a worthy mission. I may be an extreme example—I’m
a highly networked individual with many personal contacts doing interesting
work online. But I’m certainly not alone in feeling overwhelmed by participa
The Engagement Economy | 227
tion requests. Increasingly, I hear the same complaint from friends, colleagues,
and clients: there are simply too many demands, from too many people, on our
online engagement.
I call it “participation spam.” It’s the increasingly unsolicited requests we
receive on a daily basis to participate in someone else’s group. If you’re not
getting participation-spammed yet, you will—and soon.
By my own back-of-the-envelope estimate, there are currently more than
200 million public requests for crowd participation on the Internet, across
thousands of different networks, ranging from citizen journalism, citizen sci
ence, and open government to peer-to-peer advice, social networking, and
open innovation. This estimate factors in, for example, more than 1 million
public social networks created on Ning, more than 100,000 wikis on Wikia,
more than 100,000 crowdsourcing projects on Amazon’s Mechanical Turk, at
least 20,000 videos awaiting transcription and translation on DotSUB, as well
as myriad smaller clusters of open collaboration, such as the more than 3,300
public “idea spaces” for proposing and developing innovative ideas on IBM
Lotus’ IdeaJam and more than 14,000 on Dell’s IdeaStorm.
With 1.7 billion people on the Internet, that works out to about 8.5 people
per crowd.
That’s a very small crowd.
It’s certainly not a big enough crowd to build a resource on the scale of
Wikipedia.
This problem is likely going to get worse before it gets better. As it becomes
easier and cheaper to launch a participation network, it will likely become
equally difficult to sustain it. There are only so many potential participants on
the Internet. And as long as participation is designed as an active process re
quiring some mental effort, there are only so many units of engagement, or
mental hours, each participant can reasonably expend in a given hour, day,
week, or month.
To effectively harness the wisdom of the crowds, and to successfully lever
age the participation of the many, organizations will need to become effective
players in an emerging engagement economy. In the economy of engage
ment, it is less and less important to compete for attention and more and more
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important to compete for things like brain cycles and interactive bandwidth.
Crowd-dependent projects must figure out how to capture the mental energy
and the active effort it takes to make individual contributions to a larger whole.
For this reason, the overall crowdsourcing culture likely will not be immune
from “the tragedy of the commons”—the crisis that occurs when individuals
selfishly exhaust a collective resource. Collaboration projects will have to
compete for crowd resources as online communities seek to grab as many
mental hours as possible from their members. These gains will likely come at
the expense of other projects still striving to secure their own passionate com
munity. Collaboration may be the signature modus operandi of these proj
ects, but the competition for participants will be fierce and not all projects will
thrive.
As we consider these challenges, some of the key questions for the emerg
ing engagement economy start to arise: Who will do all of the participating
necessary to make the seemingly endless flow of participatory projects a suc
cess? Are there enough willing quality collaborators in the world to do it? How
do you draw a big and passionate enough crowd to tackle extreme-scale goals?
And what will motivate the crowds who do show up to stick around long
enough to collectively create something of value?
We have to face facts. It’s very difficult to motivate large numbers of people
to come together at the same time and to contribute any significant amount
of energy—let alone their very best effort—to a collaborative project. Most big
crowd projects today fail: they fail to attract a crowd, or they fail to give the
crowd the right kind of work, or they fail to reward the crowd well enough to
keep it participating over the long haul.
But it’s not hopeless. As both Wikipedia and Investigate Your MP’s Ex-
penses show, there are significant crowdsourcing projects succeeding. And
they all have one important thing in common: they’re structured like a good
multiplayer game.
The most active contributors to Wikipedia, the world’s most successful
crowdsourced project, already know this. In fact, they’ve created a special
project to detail all the ways in which Wikipedia is like a game.
As more than fifty leading Wikipedia contributors have helped explain,
The Engagement Economy | 229
“One theory that explains the addictive quality of Wikipedia and its tendency
to produce Wikipediholics (people who are addicted to editing Wikipedia
articles) is that Wikipedia is a massively multiplayer online role-playing game.”
And, according to the happily addicted Wikipedians, it works like a good
MMORPG in three key ways.
First, Wikipedia is a good game world. Its extreme scale inspires our sense
of awe and wonder, while its sprawling navigation encourages curiosity, explo
ration, and collaboration. Here’s exactly how the Wikipedians described it in
one recent version of the constantly changing wiki page:
Wikipedia has an immersive game world with over 10.7 million
players (registered contributors, or “Wikipedians”) and over 3.06
million unique locations (Wikipedia articles), including 137,356
undiscovered secret areas (“lonely pages,” or articles that aren’t
linked to any other articles and therefore can’t be found by brows
ing), 7,500 completely explored dungeons (“good articles,” or ex
haustively written articles with excellent citations and evidence
provided), and 2,700 boss levels (“featured articles,” or the top
ranking articles as judged by accuracy, neutrality, completeness,
and style).9
In other words, Wikipedia, like all of the most engaging multiplayer game
worlds, is an epic built environment. It invites participants to explore, act, and
spend large amounts of time there.
Second, Wikipedia has good game mechanics. Player action has direct and
clear results: edits appear instantly on the site, giving users a powerful sense of
control over the environment. This instant impact creates optimism and a
strong sense of self-efficacy. It features unlimited work opportunities, of esca
lating difficulty. As the Wikipedians describe it, “Players can take on quests
(WikiProjects, efforts to organize many articles into a single, larger article),
fight boss-level battles (featured articles that are held to higher standards than
ordinary articles), and enter battle arenas (interventions against article vandal
ism).” It also has a personal feedback system that helps Wikipedians feel like
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they are improving and making personal progress as they contribute. “Players
can accumulate experience points (edit count), allowing them to advance to
higher levels (lists of top-ranking Wikipedians by number of edits).”
Meanwhile, like all good games, there is significant friction to achieving
the goal. It’s not just about making good edits. The game also has a clearly
defined enemy to defeat: vandals who make unhelpful edits to the site. “Edit
wars” are said to break out between competing contributors with different
points of view, and players have developed collaboration techniques and com
bat tools to deal with these high-level challenges. As an edit war escalates,
more and more editors are called to join the conversation and work toward a
solution.
Which leads to the third key aspect of Wikipedia’s good gameness: it has
good game community. Good game community requires two things: plenty
of positive social interaction and a meaningful context for collective effort.
Wikipedia has both. As Wikipedians describe it:
Every unique location (article) in the game world (encyclopedia)
has a tavern (“talk page,” or discussion forum) where players have
the opportunity to interact with any other player in real time. Play-
ers often become friends with other players, and some have even
arranged to meet in real life (“meetups,” or face-to-face social gath
erings for frequent Wikipedia contributors).
The talk pages encourage both sociable competition (arguing over recent
edits) and collaboration (improving and organizing existing articles). This
kind of persistent positive social interaction around common goals builds trust
and strong bonds—which naturally extends to face-to-face relationships. In
deed, roughly a hundred Wikipedia meetups occur a year, everywhere from
Reykjavik, Cape Town, Munich, and Buenos Aires to Perth, Kyoto, Jakarta,
and Nashville.
Also crucial to good community is the sense of meaning created by belong
ing and contributing to such an epic project. Wikipedia members are always
The Engagement Economy | 231
working toward extreme-scale goals—aiming first for 100,000 articles, then 1
million, then 2 million, and then 3 million—as well as celebrating traffic
milestones— the date Wikipedia first broke into the top 500 websites, the top
100, the top 20, and, most recently, the top 10. And they are constantly im
mersed in awe-inspiring project statistics, greeted on the site’s home page
with a list of the more than 270 different language versions of Wikipedia and
growing.
Wikipedians explicitly credit the good gameness of the system—its compel
ling game world, satisfying game mechanics, and inspiring game community—
for their dedicated long-term participation. To conclude their analysis of
Wikipedia as an MMORPG: “People tend to play a given MMORPG for six
to eighteen months at a high level of involvement; a similar pattern (of “Wiki
breaking,” or separating from the site to attend to other projects) has been
noted in hard-core Wikipedia players.”10 In other words, most games eventu
ally get boring—we exhaust their challenges and creative possibilities—and
Wikipedia is no different. While there are some perpetual Wikipedians, most
members are of service to the site for a limited period of time, after which
they’re likely to move on to a new system that offers new content and fresher
challenges.
The “Wikipedia is an MMORPG” project is particularly compelling pre
cisely because so much valuable participation effort is being spent in MMORPG
environments.
Take World of Warcraft, for example—the most successful MMORPG ever.
Currently, with more than 11.5 million subscribers, each averaging between
sixteen and twenty-two hours a week playing the game, that’s 210 million
participation hours spent weekly on just a single MMORPG. And the number
of WoW subscribers is almost exactly the same as the number of registered
contributors to Wikipedia.
Based on Clay Shirky’s estimate that all of Wikipedia took 100 million
hours to create, the WoW community alone could conceivably create a new
Wikipedia every three and a half days.
But let’s say, for argument’s sake, that most people who play WoW wouldn’t
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be even remotely interested in any kind of collective intelligence project.
There are still more than 65,000 WoW players who are registered contributors
to WoWWiki, currently the world’s second largest wiki after Wikipedia. Even
if you managed to successfully engage only that group, it would still take them
only two months of channeling their usual WoW playing time to a crowdsourc
ing project to collectively create a resource on the scale of Wikipedia. By
comparison, Wikipedia took eight years to collect 100 million hours of cogni
tive effort.
When I first started looking at these numbers, I had two insights.
First, gamers are an extremely valuable—and largely untapped—source of
participation bandwidth. Whoever figures out how to effectively engage them
first for real work is going to reap enormous benefits. (And clearly, the Guard
ian’s Investigate Your MP’s Expenses represents one of the first organizations
to do just that.)
Second, crowdsourcing projects—if they have any hope of capturing
enough participation bandwidth to achieve truly ambitious goals—must be
intentionally designed to offer the same kinds of intrinsic rewards we get from
good games. Increasingly, I’m convinced that this is the only way to dramati
cally increase our total available participation bandwidth. If everyone spent as
much time actively engaged in good, hard work as gamers do, we wouldn’t be
competing for scarce crowd resources. We’d have massively more mental
hours to pour into important collective efforts.
Making Better Use of Gamers’ Participation Bandwidth
My experience and research suggests that gamers are more likely than any
one on the planet to contribute to an online crowdsourcing project. They
already have the time and the desire to tackle voluntary obstacles. They’re
playing games precisely because they hunger for more and better engagement.
They also have proven computer skills and an ability to learn new interactive
The Engagement Economy | 233
interfaces quickly. And if they’re playing games online, they already have the
necessary network access to join any online project and start participating
immediately.
Given the highly social nature of today’s best games, gamers are also very
likely to have a large network of friends and family they already bring from
one game to the next. This is exactly the kind of social infrastructure necessary
to help grow any participation base.
On the whole, gamers already spend more time compiling collective
intelligence— and making effective use of it—than anyone else. They’re the
most prolific users of wikis in the world. On Wikia, for example, the most
popular wiki-hosting service, gamers are by far the leading creators of content
and the most active users. With more than a million articles on ten thousand
distinct wikis—each wiki for a different game—they represent the lion’s share
of active content across the entire Wikia network. And as Artur Bergman, vice
president of engineering and operations at Wikia, has told me many times,
they are by far the most organized and ambitious wiki users on the network.
“The gamers are amazing,” he said this fall, after watching multiple game
walk-throughs go up overnight for newly released games. “The minute the
game comes out, they start making round-the-clock edits. Within twenty-four
hours, they have the whole thing documented.”
The minute gamers get their hands on a new game, they start compiling
collective intelligence about it. It’s not something that happens after they get
tired of playing—it’s an essential part of gaming. And, according to Wikia’s
traffic statistics, for every single wiki contributor, thousands more players show
up to make use of the data. Gamers make daily use of collective intelligence,
and as a result they instinctively understand the value and possibility of big
crowd projects.
In short, gamers are already our most readily engageable citizens.
We also have ample proof that gamers want to do more than just save the
virtual world. Two key projects show just how much online gamers want to do
real-world good: the world hunger–fighting game Free Rice and the cancer
fighting gamer initiative Folding@home on the PlayStation 3.
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FREE RICE—OR HOW TO PLAY AND FEED HUNGRY PEOPLE
“Feeling guilty about wasting time on computer solitaire? Join the growing
guilt-free multitude at FreeRice.com, an online game with redeeming social
value.”11 That’s how USA Today described Free Rice, a nonprofit game de
signed to help gamers battle world hunger while they play.
The gameplay is simple: answer a multiple-choice vocabulary question
correctly, and you earn ten virtual grains of rice. The better you do, the harder
the questions get; it took me only six questions in my latest game before getting
stumped by this one:
Acrogenous means:
• created top down
• extremely generous
• growing from the tip of a stem
• pointy-headed
(Hint: It turns out “acrogenous” is a botanical term—see the endnotes for
the answer.)12
You can stack up as much virtual rice as you want, and at the end of your
game, it gets converted to real rice, which is donated to the United Nations
World Food Programme. (The rice is provided by sponsors whose online ad
vertisements appear underneath every question in the game.)
To earn enough rice to feed one person one meal, I’d have to answer two
hundred questions correctly. But it’s not the kind of game you really want to
play for hours on end. In fact, usually I just play for about a minute or two, or
roughly ten questions at a time, whenever I want a quick burst of satisfying
productivity and feel-good activity. But earning a hundred grains a day is
barely a teaspoon’s worth; luckily I’m not the only person playing. On any
given day, between two hundred thousand and five hundred thousand people
play Free Rice; together, according to the game’s FAQ, their efforts add up to
enough rice to feed an average of seven thousand people per day.
Why is Free Rice able to capture so much engagement? It isn’t just that it
The Engagement Economy | 235
is a force for good; it’s also classically good game design. It takes just seconds
to complete a task, meaning you can get a lot of work done quickly. You get
instant visual feedback: grains of rice stacking up in a bowl, with a constantly
rising total of grains that you’ve earned. Because the game gets easier when
you make mistakes and harder when you answer correctly, it’s easy to experi
ence flow: you’re always playing at the limits of your ability. And since the
game was created, in 2007, its game world has expanded significantly: there’s
a seemingly endless stream of potential tasks, with thirteen different subject
areas, from famous paintings and world capitals to chemical symbols and
French vocabulary. There’s also a clear sense that you’re a part of something
bigger as you play. As the Free Rice site explains, “Though 10 grains of rice
may seem like a small amount, it is important to remember that while you are
playing, so are thousands of other people at the same time. It is everyone to
gether that makes the difference.”13 So far, that difference is nothing less than
epic: 69,024,128,710 grains of rice and counting—enough to provide more
than 10 million meals worldwide.
Free Rice in one respect seems like a perfect embodiment of the crowd
sourcing philosophy: lots of people come together to make a small contribu
tion, all of it adding up to something bigger. But Free Rice actually falls short
of real crowdsourcing. That’s because the grains of rice aren’t coming from
the players—they’re coming from a small number of advertisers who agree to
pay the cost of ten grains of bulk rice for every correct-answer page view. Those
advertisers are paying for the gamers’ eyeballs on the page. So the actual game
play activity isn’t generating any new knowledge or value; the advertisers
are just happy to have their advertisement on a page they know hundreds of
thousands of people will see daily.
That means Free Rice is less like Wikipedia and more like clever fund
raising. But Free Rice is still an extremely important project, for one big reason:
it irrefutably shows that gamers are, on the whole, happier when a good game
also does real-world good. There’s no evidence that hundreds of thousands of
people would show up to play a bad game just to help out a good cause. But
the combination of good game design and real-world results is irresistible.
It also points the way to bigger possibilities. What if people playing Free
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Rice were actually contributing something other than their attention to adver
tising? What could gamers easily contribute, and what would it add up to? We
can catch an even better glimpse of gamers’ potential to engage in epic prob
lem solving in a different crowd project: Folding@home, a project designed
to harness gamers’ hardware for good.
FOLDING@HOME ON PLAYSTATION 3
“If you own a PS3, start saving lives. Real lives.”14 That’s how one blogger put
it when he discovered Folding@home for the PlayStation 3, the world’s first
distributed computing initiative just for gamers. A distributed computing sys
tem is like crowdsourcing for computers. It connects individual computers via
the Internet into a giant virtual supercomputer in order to tackle complex
computational tasks that no individual computer could solve alone.
For years, scientists have been harnessing the processing power of home
computers to create virtual supercomputers tasked with solving real scientific
problems. The most famous example is SETI@home, or Search for Extrater
restrial Intelligence at home, a program that harnesses home computers to
analyze radio signals from space for signs of intelligent life in the universe.
Folding@home is a similar system created by biologists and medical research
ers at Stanford University in an effort to solve one of the greatest mysteries of
human biology: how proteins fold.
Why is protein folding important? Proteins are the building blocks of all
biological activity. Everything that happens in our bodies is a result of proteins
at work: they support our skeleton, move our muscles, con trol our five senses,
digest our food, defend against infections, and help our brain process emo
tions. There are more than one hundred thousand kinds of proteins in the
human body, each consisting of anywhere from one hundred to one thousand
different parts and made up of any combination of twenty different amino
acids. In order to do its specific job, each kind of protein folds up into a unique
shape.15
Biologists describe this process as a kind of incredibly complex origami.
The Engagement Economy | 237
The parts can be arranged and folded up in almost any imaginable combina
tion and form. Even if you know which amino acids make up a protein, and
in how many parts, it’s still nearly impossible to predict exactly what form the
protein will take. One thing scientists know for sure, however, is that some
times, for unknown reasons, proteins stop folding correctly. They “forget” what
shape to take—and when they do, this can lead to disease. Alzheimer’s disease,
cystic fibrosis, Mad Cow disease, and even many cancers, for example, are
believed to result from protein misfolding.
So scientists want to understand exactly how proteins fold and what shapes
they take, in order to figure out how to stop proteins from misfolding. But
given the nearly infinitely many different shapes each protein can take, it re
quires an incredibly long time to test all the various potential shapes. Com
puter programs can simulate every possible shape that a protein with a certain
amino acid composition could make. But it would take thirty years to test
all the different combinations for just one single protein, out of the hundred
thousand proteins in our bodies. As the Folding@home FAQ section puts it,
“That’s a long time to wait for one result!”
That’s why scientists use distributed computing systems. By dividing the
work between multiple processors, the work can go much, much faster. Since
2001, anyone in the world has been able to connect their personal computer
to the Folding@home network. Whenever their computer is idle, it connects
to the network and downloads a small processing assignment—just a few min
utes’ worth of protein-folding simulation. It submits the data to the network
when it’s done.
But after nearly a decade of tapping into the spare processing power of
personal computers, the team behind Folding@home realized that a more
powerful platform for virtual supercomputing exists: game consoles like
the PlayStation 3.
When it comes to data-crunching ability, game consoles are significantly
more powerful than the average PC. That’s because the computational power
required to render constantly changing 3D graphic environments is much
greater than what’s required for ordinary home or work computing tasks, like
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Internet browsing or word processing. Even though there are collectively
many more PCs in our homes than game consoles, if scientists could get even
a small fraction of gamers to participate in distributed computing projects,
they could double, triple, or even quadruple their supercomputing power.
But would gamers do it? Sony, the makers of the PS3 console, bet that they
would. And they were right.
Screenshot of the Folding@home application for the PlayStation 3 system.
(Sony Corporation, 2009)
As a philanthropic venture, Sony developed a custom Folding@home ap
plication for the PS3. Gamers could log in, accept a protein-folding mission,
and donate the power of their PS3 to get the mission done. They could watch
the folding simulation in action, and keep tabs on just how much computa
tional effort they’d personally contributed to the project.
Help save real lives when you’re not saving virtual lives. The message was
compelling, and it caught on fast. Within days of Sony releasing the applica
The Engagement Economy | 239
tion, thousands of blog posts and online articles about “gaming for the greater
good” spread across the entire online gamer landscape.
The gamer community has rallied around the mission with enormous en
thusiasm. Online articles and blog posts proudly proclaimed: “PS3 Gamers
Trying to Save the World!” On forums, players encouraged each other: “Have
you cured cancer lately? Now is the best time to jump in and join the cancer
saving fun.”16 They set up competitive folding teams and tried to rally each
other to action: “Your PS3 can’t do it without you.” “It’s time to do your part
for humanity.”17
Within six months, gamers collectively helped the Folding@home network
achieve supercomputing milestones never achieved by any other distributed
computing network anywhere in the world. As a senior developer for the PS3
Folding@home project announced on the official PlayStation blog:
This time it’s something that the Folding community and the
computer science field as a whole have been anxiously awaiting—
the crossing of a milestone known as a petaflop. A petaflop equals
one quadrillion floating point operations per second (FLOPS).
If you’d like to imagine this enormous computation capacity,
think about calculating a tip on a restaurant bill, now do that for
75,000 different bills, now do that every second, and lastly, imag
ine everybody on the planet is doing those calculations at the same
second—this is a petaflop calculation. Now you see why I say
enormous . . .18
With an epic context like that, it’s no wonder gamers rose to the occasion.
They live for opportunities to be of service to extreme-scale goals. As one gamer
said, “You might as well be bragging that you helped cure cancer, instead of
just beating the game on the hardest difficulty level without dying once.”19
Today, PS3 users account for 74 percent of the processing power used by
Folding@home. So far, more than a million PS3 gamers on six continents have
contributed spare computing cycles to the Folding@home project. That’s one
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out of every twenty-five gamers on the PS3 network.20 The gamers are vastly
outcontributing everyone else on the network—and they’re far more active on
Folding@home forums, keeping close tabs on what their efforts are adding
up to.
Now every PS3 comes preloaded with Folding@home software, making it
even easier for any gamer to opt in to a scientific mission. As it stands, long after
the initial September 2008 launch, gamers continue to sign up for the collective
effort at the rate of three thousand a day, or two new volunteers every minute.21
The Folding@home project for the PlayStation 3 is a perfect example of
matching ability with opportunity, which is the fundamental dynamic of any
good crowdsourcing project. It’s not enough to draw a crowd—you have to ask
the crowd to do something they have a real chance of doing successfully. Every
PS3 gamer is capable of easily and successfully contributing spare processing
power. Meanwhile, Sony, working with Stanford University, has created an
opportunity for that contribution to really mean something.
GAMERS’ MASS PARTICIPATION in, and enthusiasm for, this big crowd proj
ect is a clear sign that there is a growing desire to be of service to real-world
causes. For decades, gamers have been answering heroic calls to action in
virtual worlds. It’s time we ask them to answer real-world calls to action, and
all the evidence suggests that they are more than happy—they are happier—to
rise to the real-world occasion.
The next major step to take, then, will be to harness gamers’ minds, and
not just their consoles. Gamers are creative, persistent, and always up for a
good challenge. Their strong cognitive resources, combined with their proven
engageability, are a valuable resource just waiting to be tapped. In fact, a team
of medical scientists, computer scientists, engineers, and professional game
developers from the Seattle area are banking on that fact. They believe that
gamers can use their natural creative ability and problem-solving abilities to
learn to design new protein shapes and actively help cure diseases. They’ve
created a protein-folding game called Foldit, which represents a dramatic leap
of faith forward from the Folding@home project.
The Engagement Economy | 241
Instead of harnessing their video game hardware to run complex protein
folding simulations, Foldit harnesses the real brain power of gamers, chal
lenging them to use their creativity and ingenuity to fold digital proteins
by hand.
In the game, players manipulate proteins in a 3D virtual environment that
one reviewer describes as “a twenty-first-century version of Tetris, with multi
colored geometric snakes filling the screen.”22 The geometric snakes represent
all the different building blocks of a protein, the amino acid chains that con
nect and fold up into incredibly complex patterns in order to perform different
biological tasks in the body. In Foldit, the player’s goal is to learn what kinds
of patterns are the most stable and successful for doing different jobs, by taking
an unfolded protein and folding it up into the right shape. This is called a
“protein puzzle.”
Players learn how to fold proteins by working on “solved” puzzles, or pro-
teins that scientists already know how to fold. Once they’ve got the hang of it,
they’re encouraged to try to predict the shape of a protein that scientists haven’t
successfully folded yet, or to design a new protein shape from scratch, which
researchers could then manufacture in a lab.
“Our ultimate goal is to have ordinary people play the game and eventu
ally be candidates for winning the Nobel Prize in biology, chemistry or medi
cine.” Zoran Popović, a professor of computer science and engineering at the
University of Washington, and one of the lead researchers on the Foldit
project, declared these Nobel aspirations in his address to the Games for
Health conference in the spring of 2008, just weeks before opening up the
new protein-folding puzzle game to the public.23 Within eighteen months of
its release, the game had attracted a registered community of more than
112,700 players—most of whom, according to researchers, had little to no
previous experience in the field of protein folding. “We’re hopefully going to
change the way science is done, and who it’s done by,” Popović said.
The Foldit team is well on its way to doing just that. In the August 2010
issue of the prestigious scientific journal Nature, the team declared its first
significant breakthrough: In a series of ten challenges, gamers beat the world’s
most sophisticated protein-folding algorithms five times, and drew even three
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times. The authors concluded that gamer intuition can successfully com
pete with supercomputers—especially when the problems being solved re
quire taking radical, creative risks.24 Most notably, the Nature study wasn’t
just about the Foldit players; it was by the Foldit players. More than 57,000
gamers were listed as official coauthors alongside Popović and his university
colleagues.25
IN THE DECADES to come, there will be many more challenges for us to tackle
together as crowds: more citizen journalism investigations, more collective
intelligence projects, more humanitarian efforts, more citizen science research.
There’s no shortage of world-changing collective work to be done—so we can’t
allow ourselves to be limited by a shortage of incentive or compensation.
Many crowdsourcing projects today are experimenting with micropay
ments, or small amounts of monetary reward, in return for contributions. The
Amazon Mechanical Turk marketplace, which gives businesses access to a
global virtual workforce, pays participants a few cents for each helpful contri
bution to a human intelligence task, or HIT—a cognitive task “that only a
human, and not a computer, could do” (such as labeling images, character
izing the emotional quality of song lyrics, or describing the action in short
videos). Others offer prizes for top contributions. The CrowdSPRING mar
ketplace, for example, offers prizes starting at $5,000 to individuals who sub
mit the most helpful ideas—for example, helping name a new product or
improve an existing service.
The logic behind these practices is that if people are willing to contribute
for free, they’ll be even happier to contribute when they’re compensated. But
compensating people for their contributions is not a good way to increase
global participation bandwidth, for two key reasons.
First, as numerous scientific studies have shown, compensation typically
decreases motivation to engage in activities we would otherwise freely enjoy.26
If we are paid to do something we would otherwise have done out of interest—
such as reading, drawing, participating in a survey, or solving puzzles—we are
The Engagement Economy | 243
less likely to do it in the future without being paid. Compensation increases
participation only among groups who would never engage otherwise—and as
soon as you stop paying them, they stop participating.
Second, there are natural limits on the monetary resources we can provide
a community of participants. Any given project will have only so much finan
cial capital to give away; even a successful business will eventually hit an
upper limit of what it can afford to pay for contributions. Scarce rewards like
money and prizes artificially limit the amount of participation a network can
inspire and support.
We need a more sustainable engagement economy—an economy that
works by motivating and rewarding participants with intrinsic rewards, and not
more lucrative compensation.
So if not money or prizes, then what will most likely emerge as the most
powerful currency in the crowdsourcing economy? I believe that emotions
will drive this new economy. Positive emotions are the ultimate reward for
participation. And we are already hardwired to produce all the rewards we
could ever want—through positive activity, positive achievements, and posi
tive relationships. It’s an infinitely renewable source of incentive to participate
in big crowd projects.
In the engagement economy, we’re not competing for “eyeballs” or “mind
share.” We’re competing for brain cycles and heartshare. That’s why success
in the new engagement economy won’t come from providing better or more
competitive compensation. It will come from providing better and more com
petitive engagement—the kind of engagement that increases our personal and
collective participation bandwidth by motivating us to do more, for longer,
toward collective ends. And no one knows how to augment our collective
capacity for engagement better than game developers.
Game designers have been honing the art of mass collaboration for years.
Games inspire extreme effort. Games create communities that stick together
over time, long enough to get amazing things done together. If crowdsourcing
is the theory, then games are the platform.
Which brings us to our next fix for reality:
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A FIX #11: A SUSTAINABLE ENGAGEMENT ECONOMY
Compared with games, reality is unsustainable. The gratifica
tions we get from playing games are an infinitely renewable
resource.
Good game developers know that the emotional experience itself is the
reward. Consider the following job listing for Bungie, the company that cre
ates the Halo video game series:
Do you dream about creating worlds imbued with real value and
consequence? Can you find the fine line between a reward that
encourages players to have fun and an incentive that enslaves
them? Can you devise a way for a player to grow while preserving
a delicate game balance? If you answered yes to these questions,
you might want to polish up your résumé and apply to be Bungie’s
next Player Investment Design Lead.
The Player Investment Design Lead directs a group of design
ers responsible for founding a robust and rewarding investment
path, supported by consistent, rich and secure incentives that drive
player behavior toward having fun and investing in their charac
ters, and then validates those systems through intense simulation,
testing and iteration.27
This kind of job doesn’t yet exist outside of the game industry. But it should.
“Player investment design lead” is a role that every single collaborative project
or crowd initiative should fill in the future. When the game is intrinsically
rewarding to play, you don’t have to pay people to participate—with real cur
rency, virtual currency, or any other kind of scarce reward. Participation is its
own reward, when the player is properly invested in his or her progress, in
exploring the world fully, and in the community’s success.
The Engagement Economy | 245
So how exactly do you design good player investment? The Bungie job
listing further details some of the core responsibilities of the position—and,
in a nutshell, they give us a very good idea of four engagement principles any
big crowd project should follow. As you can see, these four principles all serve
the ultimate goal of building a compelling game world, satisfying game me
chanics, and an inspiring game community.
The Player Investment Design Lead will design the mechanics
that drive in-game player reward and incentives:
• So players feel invested in the world and their character.
• So players have long-term goals.
• So players can’t grief or exploit them, or each other.
• So that content are rewards in and of themselves.
In other words, participants should be able to explore and impact a “world,”
or shared social space that features both content and interactive opportunities.
They should be able to create and develop a unique identity within that
world. They should see the bigger picture when it comes to doing work in the
world—both an opportunity to escalate challenge and to continue working
over time toward bigger results. The game must be carefully designed so that
the only way to be rewarded is to participate in good faith, because in any
game players will do anything they get the most rewarded for doing. And the
emphasis must be on making the content and experience intrinsically reward
ing, rather than on providing compensation for doing something that would
otherwise feel boring, trivial, or pointless.
Do these principles work as effectively for real-world problem solving as for
virtual-world problem solving? Absolutely. They are clearly the shared secret
of the success for projects like Investigate Your MP’s Expenses, Wikipedia,
Free Rice, and Fold It!. In each case, the experience of participation is reward
ing on its own merits, immersing a player inside an interactive world that
motivates and rewards his or her best effort.
Gamers who have grown up being intensely engaged by well-designed vir
tual environments are hungry for better forms of engagement in their real lives.
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They’re seeking out ways to be blissfully productive while cooperating toward
extreme-scale goals. They are a natural source of participation bandwidth for
the kinds of citizen journalism, collective intelligence, humanitarian, and
citizen science projects that we will increasingly seek to undertake.
As the examples in this chapter demonstrate, crowdsourcing games have
an important role to play in how we achieve our democratic, scientific, and
humanitarian goals over the next decade and beyond.
And more and more, these crowdsourcing games won’t be just about online
work or computational tasks. Increasingly, they will take us out into physical
environments and face-to-face social spaces. These new games will challenge
crowds to mobilize for real-world social missions—and they may make it pos
sible for gamers to change, or even save, real people’s lives as easily as they
save virtual lives today.
C H A P T E R T W E L V E
Missions Impossible
Epic win /��pIk�wIn/— noun
1. an unexpected victory from an underdog
2. something fantastic that has worked out unbelievably
well
3. the greatest possible way for man to succeed at anything
interjection
4. an expression of happiness and/or awe at a highly
favorable (and often improbable) event that has taken
place: “Alright! Epic win!”
—from the Urban Dictionary1
What the world needs now are more epic wins: opportunities for ordinary people to do extraordinary things—like change or save someone’s life—every day. “Epic win” is a gamer term. It’s used to describe a big, and usually surpris
ing, success: a come-from-behind victory, an unorthodox strategy that works
out spectacularly well, a team effort that goes much better than planned, a
heroic effort from the most unlikely player.
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The label “epic” makes these kinds of wins sound rare or exceptional. But
in the gamer world, they’re not. Discussion forums are full of gamers sharing
their most surprising and rewarding fiero moments. And they come in many
different forms.
Some epic wins are about discovering we have abilities we didn’t know we
had. One action-adventure gamer writes: “After over an hour of attempting
the ridiculously impossible office battle scene in Indigo Prophecy, which I was
sure I’d never finish, I finally passed it, exhausted and wracked with awe. I did
that? Epic win.”2
Some are about upsetting other people’s expectations of what’s possible. A
fantasy-football gamer writes: “I won the Champions League in Champion
ship Manager coaching huge underdogs Malaga through a simulated season.
Now that’s epic. It’s the most unlikely win ever.”
And still others are about inventing new positive outcomes we hadn’t even
imagined before. A Grand Theft Auto player reports: “My epic win in GTA
IV: Mountain biking to the top of the highest mountain from the city. Takes
me 25 minutes real time. Just in time to see the sunrise.”
What do these three different kinds of epic wins have in common? They
all help us revise our notion of what constitutes a realistic best-case-scenario
outcome. Whatever we thought the best possible result could reasonably be
before, after an epic win we’ve set a new precedent: We can do more. It can
get better.
With each epic win, our possibility space expands—dramatically. That’s
why epic wins are so crucial to creating sustainable economies of engagement.
They make us curious about what more we can do—and as a result, we are
more likely to take positive action again in the future. Epic wins help turn a
one-off effort into passionate long-term participation.
Epic wins abound in gamer circles, for two reasons. First, in the face of
ridiculous challenges, long odds, or great uncertainty, gamers cultivate ex
treme optimism. They have perfect confidence that even if success isn’t prob
able, it’s at least possible. So gamers’ efforts to achieve an epic win never feel
pointless or hopeless. Second, gamers aren’t afraid to fail. Failing in a good
Missions Impossible | 249
game is at the very least fun and interesting; it can also be instructive and even
empowering.
Extreme optimism and fun failure mean that gamers are more likely to
put themselves in situations where epic wins can happen—situations where
we take up unlikely missions and surprise ourselves with new awe-inspiring
positive outcomes.
Ideally, the real world would present us with the same kind of intensely
gratifying, save-the-world work flow we get from good games. But in real
life, epic wins can be few and far between. We just don’t have the same kind
of carefully designed opportunities to surprise ourselves with our own super
powers.
We don’t have an endless stream of opportunities to do something that
matters right now, presented with clear instructions, and finely tuned to our
moment-by-moment capabilities. Without that kind of creative and logistical
support, there’s no easy way to go after epic goals and successfully achieve
them in our everyday lives.
Fortunately, a new genre of games called social participation games is
trying to change that. They’re designed to give players real-world volunteer
tasks that feel as heroic, as satisfying, and—most importantly—as readily
achievable as MMORPG quests. And as a result, a growing number of gamers
are getting their hands dirty doing real-world good—and improving and saving
real lives.
Take my friend Tom. He’s a young math teacher who lives in Portland,
Oregon. He usually gets his epic wins playing Rock Band, or, as he tells me,
“any game where you get to play as Spider-Man or Batman.” But recently, he
started playing a social participation game called The Extraordinaries—and it
has dramatically expanded his sense of his own potential.
THE EXTRAORDINARIES
The Extraordinaries is a Web and mobile phone application designed to help
you do good in your spare time, wherever you happen to be. Created by a team
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of San Francisco–based designers, entrepreneurs, and activists, its primary ob
jective is to make being heroic in the real world as easy as being heroic in a
virtual world.
The game’s motto is “Got two minutes? Be extraordinary!” Players can log
in to the game from wherever they are and browse a list of “microvolunteer”
missions that they can start and finish in literally just a few minutes. Each
mission helps a real nonprofit organization accomplish one of its goals.
By design, The Extraordinaries’ mission dashboard works almost exactly
like the World of Warcraft log of available quests. You flip through available
opportunities, and every mission you see comes with a story about why it will
help save the world, along with a step-by-step explanation of how to get it
done. There’s never a shortage of important work to be done, and everything
is designed to be doable by anyone willing to make a good-faith effort.
The first time my friend Tom logged in to The Extraordinaries, he imme
diately found a heroic mission he felt confident he could actually do. The
mission was to use his iPhone to snap a photograph of a special “secret object,”
tag the photo with his current GPS location, and upload it to a database.
The secret object was a defibrillator, or AED—the device used to deliver
a lifesaving shock to thousands of heart attack victims each year. The mission
was designed by First Aid Corps, which is creating a map of every publicly
accessible defibrillator in the world. As the organization explains in its mis
sion’s instructions:
Each year, more than 200,000 Americans go into cardiac arrest—
and within five minutes, the brain dies. Unfortunately, ambulances
just can’t always get there in time. Only those in the nearby vicin
ity can respond within that time.
Government buildings, airports, schools, and more are install
ing defibrillators (shock pads) so that ordinary citizens can save
lives in the event of an emergency. First Aid Corps is building a
map of these devices with The Extraordinaries so that 911 can give
someone a location to run to in the event of an emergency.
Missions Impossible | 251
In other words, if you can find a defibrillator that isn’t on the map yet, and
if you successfully photograph and report it, you can help First Aid Corps
save lives.
With good mission design—a focused task, a clearly defined context for
action, a real window of opportunity—something previously impossible to
achieve, like saving a life, becomes possible. That’s the power of making vol
unteer work more like a game: players can be empowered to do amazing
things, if their volunteer work is designed like a good quest.
In the First Aid Corps mission, the task of saving a life is presented just like
a World of Warcraft quest. The instructions are straightforward, the reason for
the mission compelling, and the task well within your ability level. If there’s
a defibrillator somewhere you plan to be today, then you can be a superhero
right away. If not, you now have a secret mission everywhere you go, until you
find the brokenhearted logo that is the international symbol for a defibrillator.
The defibrillator that Tom found was in an elevator bank at Portland State
University, where he is completing a graduate degree in math education. “I’ve
looked past it while waiting for the elevator for years,” he told me afterward.
“Suddenly it was relevant, and I was glad to have this random secret info.” Of
course, it wasn’t secret information at all; the defibrillator was in plain public
view. But Tom’s words here reveal just how effective The Extraordinaries’
promise really is: to give you a real chance to feel like a superhero, on a secret
mission to save the world.
After Tom completed his mission, the win was scored on The Extraordinaries’
activity board for every other player to see: “Tom H mapped a defibrillator and
helped to save lives.”
Later, Tom e-mailed me the news. “It was like a lifesaving scavenger hunt,”
he told me. “Inherently awesome. Massive epic win.” The defibrillator mis
sion was an epic win because, until that morning, Tom had no idea he had
knowledge that could help save a life. He had a secret power he didn’t know
about—and he was given a real opportunity to put that power to use.
What happens next? If Tom’s defibrillator does help save a life, he’ll know.
The First Aid Corps updates its global map with links to news stories about
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each defibrillator’s usage. If “Live Saved” pops up next to your AED location,
then you know that the AED you found really has helped save the day. Right
now, it’s up to players to proactively check the status of their AEDs. But it’s
easy to imagine a platform like The Extraordinaries evolving to push updates
directly to players via text message or social network update whenever their
small act of good helps accomplish something bigger. In that case, the small
yet epic win of discovering and sharing a defibrillator’s location could lead to
an even bigger epic win down the road.
The call to action of The Extraordinaries—“Be extraordinary!”—is really just
another way of saying: Surprise yourself with how much good you can do. Rede
fine what your best possible outcome for the day could be. It’s not that we don’t
have the ability to do good for others. It’s just that no one has shown us how fast,
easy, and addictive it can be to tackle what feel like missions impossible.
By the fall of 2009, within just a few months of its launch, The Extraordinar
ies had become a small but growing social network, with more than thirty-three
hundred members who had collectively completed more than twenty-two thou
sand missions on behalf of more than twenty nonprofit organizations. That’s an
average of seven epic wins per member. Judging from just that statistic alone,
the app clearly isn’t the most addictive experience in the world yet. But it’s
doing extremely important work: it’s showcasing the potential for more epic
wins, every day, for everyone.
Which brings us to our next fix for reality:
A FIX #12: MORE EPIC WINS
Compared with games, reality is unambitious. Games help us
define awe-inspiring goals and tackle seemingly impossible
social missions together.
Why do we need more epic wins in our everyday lives? Right now, as a
planet, we are collectively facing some of the most incredible odds in our his
Missions Impossible | 253
tory: climate change, global economic crises, food insecurity, geopolitical
instability, and rising rates of depression worldwide. Emphatically, these are
problems that cannot be solved online. They require real-world action, not
just online interaction.
The exciting promise of a project like The Extraordinaries is that we can
do more than pick the brains of gamers.3 We can harness the social participa
tion of the masses.
Social participation means using more than our minds: it requires throwing
our hearts and our bodies into action. So the challenge that lies ahead is to
design social participation tasks (SPTs) to stand alongside the growing num
ber of human intelligence tasks (HITs) that currently make up the majority of
online crowdsourcing projects: transcribing and subtitling videos on DotSUB,
for example, analyzing an MP’s receipts in Investigate Your MP’s Expenses, or
even simply evaluating an idea for a new product name as “good” or “bad.”
What these efforts all have in common is that they appeal primarily to our
cognitive, rather than our emotional and social, capabilities.
HITs are, without a doubt, important work, but we are more than just
thinking machines. We are human beings capable of reaching out to others,
feeling empathy, recognizing need, showing up, and making a difference in
someone else’s life. We have social powers, and we can mobilize them for
good—in real-world spaces, not just online spaces. All we need is the right
kind of mission support.
Consider one more mission from The Extraordinaries game—it’s my per
sonal favorite, the one that made me feel the biggest epic win. This one is a
social participation task for Christel House, an organization dedicated to help
ing children living in poverty get the education, nutrition, health care, and
mentorship they need to become self-sufficient, contributing members of so
ciety. And it’s a perfect example of a mission that takes advantage of some of
our key social powers: the ability to empathize, advise, and provide positive
emotional support.
The mission is simple: Write a short text message of good luck to a child
about to take a potentially life-changing standardized test. You can choose
whether to send your message to a child in the United States, Mexico, Ven
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ezuela, South Africa, or India. Christel House will ensure your online mes
sage gets into the hands of a real student, in a physical classroom, moments
before he or she takes the test. Nathan Hand, the development associate for
Christel House who helped design this social participation task for The Ex
traordinaries, explains it this way:
All these kids around the world have at some point, in every coun
try, some sort of standardized test that they need to pass. Sometimes
it makes or breaks graduation, sometimes it makes or breaks them
getting into the next grade level—it depends on the country— but
no matter where the child is, it’s a lot of pressure, and they spend
their whole life preparing for it. What we’re trying to do is basically
crowdsource the pat on the back.4
I chose to write my good-luck message to a student in India. I shared my
favorite trick: “Before you start the test, smile as wide as you can! If you get
stuck on a hard question, stop, and smile!” I knew from scientific research that
smiling even when you don’t feel like it can actually trigger real feelings of
confidence and optimism.5
As I clicked send, I pictured a young student in India taking my advice. In
that moment, I felt meaningfully connected to another human being I had
hardly any hope of meeting or speaking to otherwise. I had real hope that I
was able to reach out to another person in a time of difficulty and give them
support that mattered. In other words, I had exactly the experience Hand
describes as the goal of the Christel House Extraordinaries mission: “People
literally, in a matter of seconds, can have a meaningful engagement with a kid
in need through us. They have the warm glow, then they remember us, and
they remember those kids, and that’s what it’s about.”6
Before I found this mission, I’d had no intention of trying to help a child
halfway around the world ace an important, potentially life-changing test. It’s
not just that it wasn’t on my to-do list. It wasn’t on my possible to-do list. The
good game design of the Christel House mission changed that: it made it in
Missions Impossible | 255
credibly easy to play a helpful role in a stranger’s life. It showed me a capacity
to help I didn’t know I had. It gave me goose bumps.
That’s an epic win already, because it changes our perspective of who we
are, how much we care, and what we’re capable of doing for others.
SOCIAL PARTICIPATION GAMES are innovating human potential. They are
augmenting and expanding our capabilities to do good—and revealing our
power to help each other, in the moment, wherever we are.
The Extraordinaries is a perfect example of how epic wins can be inte
grated into our everyday lives, and how we can generate more participation
bandwidth worldwide. But it’s not the only example—far from it. Let’s take a
look at two more extraordinarily ambitious projects that are attempting to har
ness the social capacity of crowds: Groundcrew, a mobile people-organizing
platform that allows you to make real-life wishes come true, and Lost Joules,
an online energy conservation game that invites you to make virtual currency
wagers on just how much social good other players can accomplish.
GROUNDCREW—POWERING THE MOBILE
COLLABORATION ECONOMY
The best way to explain the wish-granting Groundcrew project, developed
by Cambridge, Massachusetts–based social entrepreneur Joe Edelman, is by
looking first at the project’s inspiration, one of the best-selling computer
games of all time: the life-simulation game The Sims.
When you play The Sims, your job is to keep your simulated people healthy
and happy. You keep them healthy by tending to their physical needs: feeding
them, putting them to sleep, making sure they shower and use the bathroom
regularly. You keep them happy by fulfilling “wishes.”
As The Sims 3 guide explains, “Sims come up with small wishes each day
that they would love for you to help them fulfill. Fulfilled wishes boost your
Sim’s mood and award Lifetime Happiness points.”7 Sims express their wishes
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to you via the “wish panel,” a kind of head’s-up display that shows you exactly
where each Sim character is, what they want, and how you can get it for them.
For example: “The night sky is beautiful and mysterious. Your Sim wants to
explore the logical patterns of the stars. Use a telescope: Worth +150 happi
ness points.” The wish panel gave Edelman his breakthrough idea. “Real
people have wishes just like the Sims,” Edelman says. “The problem is, we
just don’t know what those wishes are, or how we can help. What if we could
receive real-time alerts about how to make real people happy?”8
So Edelman started a software company called Citizen Logistics to build
a wish panel for real people. His vision: to make it as easy to satisfy the every
day wishes of other human beings as it is to improve the lifetime happiness
score of our favorite Sims.
The logistics part would be key, Edelman realized. Right now, it’s not
easy to find out what we can do, in the moment and where we happen to be,
to make someone else’s day. So he set out to create a new system that would
map real-time wishes onto our local environment. The concept has three key
features.
First, a player should be able to log in to the system and see everyone within
walking, public transportation, or driving distance who has a wish at that very
moment. Meanwhile, players with wishes of their own should be able to see a
map of all available “agents” in the area who are up for a quick wish adventure,
and they should be able to push their wish at available players directly, via text
messaging. Finally, the first player to successfully fulfill someone else’s wish in
time should earn reputation points to indicate that they are a trusted wish ful
filler. This would allow them access to fulfill more challenging wishes over
time. Even better, they could later spend their earned reputation points to
mobilize and reward other players for fulfilling their own wishes.
Edelman wasn’t sure the idea would work, but he believed it was worth
trying—and so he built a test platform and invited friends and colleagues in
the Cambridge area to use it for anything they wanted. To his delight, the idea
did work, and right away. On the first day the system was live, what Edelman
calls Wish #1 was granted. As he tells the story:
Missions Impossible | 257
A woman was at a dance rehearsal in a basement somewhere in
Boston. She was completely exhausted, she couldn’t leave rehearsal,
and she was dying for a latte so she could keep dancing. That’s the
wish she posted on Groundcrew: “Help. I need a latte.”
At this exact moment, someone else in Boston is watching the
system. He sees her wish. And he realizes he’s only a few blocks
away from the dancer. It feels like fate. He can do this! He knows
how to order a latte! He can save the day!
Five minutes later, he walks into the basement and declares, “I
have a latte!” as if it were the most important thing in the world.
And it is the most important thing in the world, at that minute, to
that dancer! She is overjoyed. She says it’s the best latte she’s ever
had. He feels like a superhero. All of this all transpires within a
few minutes of the wish alert.9
Okay, so getting someone a latte isn’t exactly the most world-changing
effort you could make.
Or is it?
Edelman likes to tell the latte story, even if it seems like a trivial wish, be
cause for him it perfectly represents the new kind of epic win that is possible
in a world where more and more people are willing to use their mobile phones
to broadcast where they are and what they need. The win is nothing less than
an augmented human capacity to do good and feel good every single day, by
making better use of each other’s spare time. As Edelman puts it, “We can love
a lot more people when we can make their wishes come true in seconds. . . .
We can love people when we know what they need.”10
This isn’t just a warm, fuzzy fantasy. Edelman is talking about reinventing
our idea of everyday economic systems of give-and-take. “The normal way of
getting a latte is a cold, economic exchange,” he says. “We walk into a café
alone every day, and we give up our hard-earned cash to get it. But this latte
was different. This latte was love. This is about inventing a different way, a
better way, of getting what we need, every day.”11
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A YOUR GROUNDCREW MISSION
“What if real life were more like a game? In recent years, vir
tual community has gotten easier than physical community.
Computer games provide expertly designed entertainment and
pleasure . . . but when we have to deal with our real lives, we’re
all alone. When will participating in the real world and deal
ing with real issues be just as adventurous, easy, collaborative,
and fun?
Our definition of community is actual people, in vicinity to
each other, thinking about each other’s needs and helping each
other, in person and on the ground. We want to see a decrease
in loneliness, helplessness, isolation, and needless expense
across America and across the world. We want an increase of
enjoyment, adventure, conviviality, sharing, and mutual support.
We seek to assist the human desires to be available for
one another, to be good to one another, to rejoice in one an
other, to make good use of our ecological and social re
sources, and to engage with life in ways that are real, deep, and
unpredictable.”12
—Groundcrew founder Joe Edelman
Imagine for a moment what kinds of needs you might express in the course
of your everyday life: I’m bored. I’m lost. I’m hungry. I’m lonely. I’m nervous.
What could you wish for to fill those daily needs?
I can think of lots of small wishes I would make:
I’m stressed at work and want to play fetch with a dog to help me relax.
Please walk your dog here, now!
I’m flying out of SFO in the morning and I want to read your old copy of
the new Dan Brown book. If you are going to be in Terminal 1 between seven
and eight a.m., please bring it to me!
I’m giving a public talk at the university tomorrow; please come and try to
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spark a standing ovation at the end of it, because my parents will be in the
audience and I want them to be proud.
None of these wishes would change my life. But they would completely
change my notion of how to get what I want from life—and more importantly,
how to share what I have with others.
Indeed, Groundcrew represents the potential for an entirely new kind of
economy, built around the exchange of three intrinsic rewards: the happiness
that comes from doing good, the thrill that comes from accomplishing a chal
lenging mission, and the satisfaction of accumulating points that signify some
thing real and wonderful—your ability to make other people’s wishes come
true, and your future chances at having your own wishes fulfilled.
There’s no inherent limit to this new engagement economy: all three of
these rewards are infinitely renewable resources. And Groundcrew’s original
virtual currency, the PosX (short for “positive experience”) reputation system,
makes it possible, for the first time, to accumulate, quantify, and exchange
these intrinsic rewards.
“The availability of cheap, networked, programmable devices is as big a deal
for human economics as the invention of paper money and coins were,” Edel
man explains. “It gives us, for the first time, the opportunity to change the rules
of the game, to tune the incentives, and to create much more flex ible access to
resources—including other people—all without creating the huge bureaucra
cies and informational inefficiencies associated with previous attempts.
“While we continue to argue about capitalism and socialism, for the first
time a third option is really possible. Right now, we have an opportunity to
make things more equitable, more sustainable, more intimate, and also more
beautiful and fun. When incentives match up better with our deep human
desires, life becomes more enjoyable, adventurous, and fulfilling.”13
The more missions you participate in, the more PosX you receive. But that’s
just the start of the economy. Someone who enjoys completing your mission
can also give you PosX for giving them the chance to do something that feels
good. It’s an incredibly smart, radical idea, and it’s derived directly from the
economic model of the game industry. People are happy to pay money—
buying and subscribing to games—for the opportunity to do hard work that is
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intensely rewarding. And a truly sustainable economy of real-world engage
ment should strive to harness this market for better, more rewarding work.
In Groundcrew, you can be paid in virtual currency for doing good work—
but you can also pay others in that same virtual currency for giving you good
work to do. This will create a market for satisfying social participation tasks. It
will mean many more people trying to design real-world missions that you can
achieve right away, giving you real hope of success, increasing your social
connectivity, and giving meaning to an otherwise boring day. This is pivotal:
we can’t have more epic wins in daily life unless smart people are contributing
good SPTs to our collective save-the-world work flow.
Of course, some wishes are more urgent than others. Groundcrew is cur
rently working with AARP, the nonprofit organization for Americans over the
age of fifty, to empower agents to “make a difference in the lives of elders near
you.” Groundcrew agents receive SMS and e-mail alerts with special elder
focused SPTs: help with transportation, grocery shopping, light housekeeping,
or just companionship. Because these missions involve intimate interaction
with a potentially vulnerable population, not just any agent can undertake
these missions—only the most trusted agents (who have racked up enough
PosX and also submit to criminal background checks) are eligible for these
“high-trust” SPTs.
I have to admit—I’m partial to the kinds of intimate exchanges first imag
ined by Edelman when he invented his real-world wish panel. I think that
improving each other’s daily lives by making small, one-to-one efforts in our
spare time could dramatically improve global quality of life and make more
sustainable, efficient use of our material resources. But Groundcrew is also
a scalable project, capable of harnessing huge crowds for a single wish.
Indeed, since Edelman started developing the Groundcrew platform, he
has evolved his vision, so that players can help fulfill not only individual
wishes, but also organizational goals. Like The Extraordinaries, Groundcrew
has started to partner with existing institutions to find volunteers for a variety
of nonprofit, activist, and political organizing efforts.
Groundcrew’s first crowd mobilization efforts was for Youth Venture, an
organization that encourages young people to take social action and start
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“businesses for good” in their local communities. One signature Youth Ven
ture initiative, Garden Angels, coordinates efforts to create community gar
dens, with the goal of distributing the fruits and vegetables grown in them to
people who need it most. Many people know about and support this effort,
but they don’t have an easy way to help. That’s where Groundcrew comes
in—to create an epic win work flow for community gardens.
Garden Angels is using Groundcrew to organize large-crowd events in local
gardens, like soil turning and gleaning, as well as to find volunteers for small,
everyday activities: weeding, watering, and checking on the security of the
gardens. Instead of planning an event and hoping volunteers show up, Youth
Venture can wait for a critical mass of Groundcrew players to signal their
availability for a mission, then throw an impromptu event strategically timed
to harness as much participation as possible. Meanwhile, players don’t have
to schedule their volunteer efforts in advance; they can sign up to receive text
messages when a small task needs to get done in a garden that happens to be
nearby. (Whenever players check in to report their location, the system
searches for nearby tasks.) In testing Groundcrew with projects like Garden
Angels, Edelman reports, they’ve already seen on average “a hundred times
increase in the availability of volunteers for projects.”14
That’s how to increase our collective social participation bandwidth: by
empowering one hundred times as many people to make heroic efforts in their
spare time.
WHETHER WE’RE HELPING individuals or helping big organizations, our no
tion of how much social engagement we can expect from an ordinary person
increases dramatically when gameful thinking meets smart technology. That’s
why many social participation games are taking advantage not just of good
game design, but also of leading-edge technologies that make it easier to plug
individual action into epic contexts. So far, mobile phones have been at the
forefront of this effort—but they’re not the only way to add epic wins to our
daily lives.
Consider Lost Joules, which promises to be the world’s greenest computer
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game. It helps us get epic wins in our own homes by turning our electricity
meters into game controllers.
LOST JOULES
Imagine it’s Friday afternoon, and I have an important favor to ask of you. For
the good of the planet, you need to try to conserve as much energy as possible
at home this weekend. Turn off your lights earlier, charge your electronics less
frequently, unplug your toaster, hang your clothes on a clothesline instead of
using the dryer. How hard would you try to do me that favor?
Now let’s say I told you that I had a hundred dollars riding on your ability
to reduce your overall energy usage by at least 20 percent this weekend. How
hard would you try to help me win?
Finally, one more scenario. This time, I’ve got a hundred dollars riding
against your ability to reduce your overall energy usage this weekend by
20 percent. How hard would you try to prove me wrong?
I’m not able to bet on your energy usage yet—but when the Lost Joules
game launches, I will be. It’s an online stock market game that lets players
make wagers (in virtual currency) on each other’s real-world energy usage.
Players have a strong motivation to place good bets: if they win the bet, they’ll
be able to spend the virtual currency they earn inside the Lost Joules “virtual
theme park,” which will house a number of FarmVille-type games. The more
energy bets you win, the more powerful and rich your Lost Joules avatar will
become.
The game works with smart meters, home electricity meters that are con
nected to the Internet. Smart meters allow you to monitor and analyze how
and where your energy is being consumed—they can even calculate exactly
how much each appliance in your house is costing you. Studies have shown
that having this kind of feedback makes it much easier to reduce energy con
sumption: on average, a smart meter user will be able to decrease his or her
consumption permanently by 10 percent.15 And that’s without friends, family,
and strangers cheering you on, or trying to beat your best effort. Can you
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imagine how much more energy could be saved if using smart meters was
turned into a good game?
Lost Joules is set to find out. The application collects personal smart-meter
data from players and challenges them to achieve concrete, energy-saving
missions. Then it makes that data public to other players—who will place bets
on your ability to achieve energy-saving missions. If they think you can do it,
they’ll bet with you—and if they doubt you, they’ll invest in someone else.
The players who achieve the most missions regularly will become superstars
in the Lost Joules world, generating returns not only for themselves, but also
for everyone who cheers them on.
By creating a sense of urgency, presenting a clear challenge, and adding a
layer of social competition, the game turns what would otherwise feel like an
ordinary, mundane effort to do a bit of good into an extraordinary effort. Sud
denly, turning off an appliance becomes an epic win, with multiple rewards:
emotional rewards, like more fiero and better social connectivity, and virtual
rewards, in the form of game-world currency.
It’s a very big, very new idea. Lost Joules is seeking to create a sustain
able engagement economy around what is currently an unsustainable energy
economy. To motivate people to consume less nonrenewable energy, it offers
them the opportunity to consume completely renewable emotional and vir
tual rewards.
It’s also creating a new way of helping to save the world: by investing our
social attention in people who are doing good. As the game’s cocreator Rich
ard Dorsey likes to say, “Wouldn’t it be cool if every time we unplugged an
appliance or flipped a switch, somebody noticed?”16 By turning energy sav
ing into a massively multiplayer experience, Lost Joules takes advantage of
the network effect: it amplifies my private epic wins into spectacular social
achievements.
Of course, many people won’t want their energy consumption to be scru
tinized and wagered on by the playing public. But given the history of increas
ing public disclosure on the Internet—from blogs to videos to social network
to real-time status updates—it’s a safe bet that the lure of being lauded in the
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public spotlight will attract plenty of players. And thanks to the game’s two-tier
design, even people not ready to expose their own energy consumption can
help drive energy-saving behavior just by making a virtual investment.
In this way, Lost Joules represents an important design innovation in the
social participation game space. It’s creating two different kinds of equally
important social participation tasks, for people with smart meters and people
without smart meters.
First, and most obviously, players with smart meters can tackle the social
participation task of reducing their energy consumption. This is the core “do
good” mission of the game. But there’s also the SPT of lavishing our attention
on each other’s good acts. People who don’t have access to smart meters yet
can still play the game, by making wagers on players who do have smart me
ters. And this is a real contribution to the common good, since it creates social
rewards for the energy savers. Everyone likes to feel valued; Lost Joules uses
virtual currency to help us show just how much we value the world-changing
contributions of others.
So what’s the best-case-scenario outcome for a game like Lost Joules?
Games are a major driver of technology adoption; people are often more will
ing to try new technologies when there’s a good game attached. And getting
people to try smart-meter technology is increasingly important, as we try to
become more informed, efficient consumers of energy. Smart meters have
been proven remarkably effective at changing our energy consumption behav
iors for the better. The more people who use them, the better.
In the bigger picture, the real potential of Lost Joules is to demonstrate how
to make better use of the abundant emotional and virtual rewards that games
provide to motivate change-the-world behavior. Right now, it’s easier and
more fun to be a superhero in a video game than it is to help solve real global
problems in everyday life. But social participation games like Lost Joules are
starting to tip the balance: soon, we may find ourselves able to do both at the
same time.
The three projects described in this chapter—The Extraordinaries, Ground
crew, and Lost Joules—are just starting to unfold. They are all highly specula
tive, still in development, with modest if any results so far. They are beyond
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leading edge. They’re bleeding edge: so new, there’s significant risk that they
will fail.
In fact, there’s a very good chance some of them may even wind up being
examples of an epic fail rather than an epic win. But, as any good gamer
knows, failure can be both rewarding and empowering, if you learn from your
mistakes. Testing our potential to do more than we thought possible brings us
closer to achieving it someday. As the familiar saying goes, “Even if you fall
flat on your face, you’re still moving forward.”
Epic wins, when connected to real-world causes, help us discover an abil
ity to contribute to the common good that we didn’t know we had. They help
us upset other people’s expectations of what is possible for ordinary people to
accomplish in their spare time. And they help us set goals that would have
seemed ludicrous—impossible—before we had so many volunteers so well
equipped to help each other, and so effectively mobilized.
In short, social participation games are turning us into superheroes in our
real lives.
And every superhero needs superpowers.
What kind of superpowers do we need most? Collaboration superpowers—
the kind that enable us to combine forces, amplify each other’s strengths, and
tackle problems at a planetary scale.
C H A P T E R T H I R T E E N
Collaboration Superpowers
By the age of twenty-one, the average young American has spent somewhere between two and three thousand hours reading books—and more than ten thousand hours playing computer and video games.1 With each year after 1980 you’re born, these statistics are increasingly likely
to be true.
To put that number in perspective, ten thousand hours is almost exactly
the same amount of time an average American student spends in the class
room from the moment they start fifth grade all the way through high school
graduation—if they have perfect attendance. In other words, as much time as
they spend learning reading, writing, math, science, history, government, ge
ography, foreign languages, art, physical education, and so on over the course
of their middle school and high school careers they spend teaching themselves
(and each other) to play computer and video games. And unlike their formal
education, which diffuses their attention across myriad different subjects and
skills, every single gaming hour is concentrated on improving at just one
thing: becoming a better gamer.
With ten thousand hours under their belts by age twenty-one, most of these
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young people will be more than just good gamers. They’ll be exceptionally
good gamers.
That’s because ten thousand hours of practice before the age of twenty-one,
according to at least one theory, is the number one predictor of extraordinary
success later in life.
Malcolm Gladwell first proposed the ten-thousand-hour theory in his best
selling book Outliers: The Story of Success. In Outliers, Gladwell reports on
the life stories of high-achieving individuals, from violin virtuosos to all-star
hockey players to Bill Gates, and he finds that they all have one autobio
graphical fact in common. By the age of twenty, the top performers in any
given field had each accumulated at least ten thousand hours of practice at
the one thing that eventually made them superstars. Meanwhile, the runners
up—the second tier of successful, but not extraordinarily successful, musi
cians, athletes, technologists, businesspeople, and so on—had on average
eight thousand or fewer practice hours each.
Natural talent matters, of course, but not as much as practice and prepara
tion. And, according to Gladwell, ten thousand hours of practice and prepa
ration appears to be the crucial threshold, marking the difference between
simply being good at something and becoming extraordinary at it.
This means that we are well on our way to creating an entire generation
of virtuoso gamers. Every young person who achieves ten thousand hours of
gaming practice will be capable of extraordinary success in gaming environ
ments later in life.
It’s potentially an unprecedented human resource: hundreds of millions of
people worldwide who are going to be exceptionally good at the same thing—
whatever it is games make us good at.
Which brings us to the million-dollar question for the future: What, ex
actly, are gamers getting good at?
I’ve been researching that question for nearly a decade, first as a PhD stu
dent at the University of California at Berkeley and later as the director of game
research and development at the Institute for the Future. Over the years, it has
become increasingly clear to me that gamers—especially online gamers— are
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exceptionally skilled at one important thing: collaboration. In fact, I believe
online gamers are among the most collaborative people on earth.
Collaboration is a special way of working together. It requires three distinct
kinds of concerted effort: cooperating (acting purposefully toward a common
goal), coordinating (synchronizing efforts and sharing resources), and cocreat
ing (producing a novel outcome together). This third element, cocreation, is
what sets collaboration apart from other collective efforts: it is a fundamen
tally generative act. Collaboration isn’t just about achieving a goal or joining
forces; it’s about creating something together that it would be impossible to
create alone.
You can collaborate to create just about anything: a group experience, a
knowledge resource, a work of art. Increasingly, gamers are collaborating to
create all of these outcomes. In fact, they’re collaborating even when they’re
competing against each other to win. More and more, gamers are collaborat
ing even when they’re playing alone.
It seems counterintuitive: how can you collaborate with someone when
you’re actively opposing them? Or even harder to imagine: how on earth can
you collaborate all by yourself? But in fact, online gamers are increasingly
doing both, thanks to two factors: the fundamentally collaborative aspects of
playing any good game, and new game technologies and design patterns that
support entirely new ways of working together.
The Evolution of Games as a Collaboration Platform
Since ancient times, gaming with others has always required making a con
certed effort to collaborate. This is true of dice games, card games, chess,
sports, and any other kind of multiplayer game you can think of.
Every multiplayer game begins with a cooperative agreement. Gamers
agree to play by the same rules and to value the same goal. This establishes a
common ground for working together.
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Games also require us to coordinate attention and participation resources.
Gamers must show up at the same time, in the same mind-set, to play together.
They actively focus their attention on the game, and they agree to ignore
everything else for as long as they’re playing. They practice shared concentra
tion and synchronized engagement.
Gamers depend on each other to play as hard as they can, because it’s no
fun winning without a challenge. In this way, gamers foster mutual regard.
Out of respect for each other, they put in their best effort, and they fully expect
to encounter a worthy partner or adversary.
Gamers rely on each other at all times to keep the game going, even if it’s
not working out in their favor. Whenever they see a game through to comple
tion, gamers are honing their ability to honor a collective commitment.
Perhaps most importantly, gamers actively work together to make believe
that the game truly matters. They conspire to give the game real meaning, to
help each other get emotionally caught up in the act of playing, and to reap
the positive rewards of playing a good game. Whether they win or lose, they’re
creating reciprocal rewards.
In short, good games don’t just happen. Gamers work to make them hap
pen. Any time you play a game with someone else, unless you’re just trying to
spoil the experience, you are actively engaged in highly coordinated, prosocial
behavior. No one forces gamers to play by the rules, to concentrate deeply, to
try their best, to stay in the game, or to act as if they care about the outcome.
They do it voluntarily, for the mutual benefit of everyone playing, because it
makes a better game.
This is true even in games that involve fierce competition. Consider the
origins of the English word “compete”: it comes from the Latin verb competere,
which means “to come together, to strive together” (from com-, or “with,” and
-petere, meaning “to strive, seek”). To compete against someone still requires
coming together with them: to strive toward the same goal, to push each other
to do better, and to participate wholeheartedly in seeing the competition
through to completion.
That’s why today competitive online gamers—even after they’ve been vir
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tually beaten, bloodied, or blasted by each other—thank each other afterward
by typing or saying “GG,” short for “good game.” It’s a grateful acknowledg
ment that, regardless of who wins or loses, everyone in a good game has tried
hard, played fair, and worked together. That’s the fundamental act of collabo
ration at the heart of every good multiplayer game: the active and concerted
creation of a positive experience. Gamers don’t just play a good game. They
make a good game.
In fact, the ability to make a good game together has recently been identi
fied by researchers as a distinctive human capability—indeed, perhaps the
distinctive human capability. The developmental psychologist Michael To
masello, author of Why We Cooperate and codirector of the Max Planck In
stitute for Evolutionary Anthropology in Leipzig, Germany, has spent his
career devising experiments to investigate what kinds of behaviors and skills
set humans apart from other species. His research suggests that the ability to
play complex games together, and to help others learn the rules of a game,
represents the essence of what makes us human—something he calls “shared
intentionality.”2
Shared intentionality, according to Tomasello, is defined as “the ability to
participate with others in collaborative activities with shared goals and inten
tions.”3 When we have shared intentionality, we actively identify as part of a
group, we deliberately and explicitly agree on a goal, and we can understand
what others expect us to do in order to work toward the goal. Tomasello’s
research reveals that, in comparison with humans, other intelligent social
species like chimpanzees simply do not appear to have shared intentionality.
They don’t have the natural instinct and ability to focus their attention on the
same object, coordinate group activity, assess and reinforce each other’s com
mitment to the activity, and work toward a common goal.
Without the distinctly human capacity for shared intentionality, we couldn’t
collaborate; we would have no idea how to build common ground, set group
goals, or take collective action. According to Tomasello, children are capable
of shared intentionality at a very early age. His evidence: their natural ability
to play a game with others, and their ability to recognize when someone isn’t
playing the game in a way that favors the group.
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In one of Tomasello’s key experiments at the Max Planck Institute, children
between the ages of two and three are taught to play a new game together—
either a dice game for the two-year-olds or a building-block game for the three
year-olds.4 Then a puppet controlled by another experimenter joins the game
and plays it incorrectly, according to its own made-up rules. Tomasello and his
colleagues report that children immediately and universally object to this bad
game behavior and attempt to correct the puppet, in order to keep the game
successfully going—even though they haven’t been instructed to do so. This
behavior was more “vociferous” among the three-year-olds, according to the
published findings, but clearly widespread among the two-year-olds as well. We
are able to make a good game together—and we are inclined to do so from
nearly the moment we are born. We have a hardwired desire and capacity to
cooperate and coordinate our actions with others, to effectively immerse our
selves in groups, and to actively cocreate positive shared experiences.
And yet this desire can be diminished and our natural abilities weakened
or eventually lost, Michael Tomasello argues, if we grow up in a culture with
out sufficient opportunities to nurture and develop it.
If we are to achieve our human potential to be extraordinary collaborators,
he urges, we must immerse ourselves in high-collaboration environments—
and we must encourage young people to spend as much time as possible
participating in groups that encourage and value cooperation. Fortunately, as
online and multiplayer games become more and more central to global pop
ular culture, we have all the encouragement we need to practice our natural
collaboration abilities. Multiplayer and online games strengthen our capacity
to build and exercise shared intentionality.
Every time we agree to play a game together, we are practicing one of the
talents that makes us fundamentally human.
THIS IS NOT to suggest that online gaming today is one giant cooperative uto
pia. The kill-or-be-killed adrenaline rush of player vs. player environments can
easily overshadow the very real undertones of cooperation and collaboration
that otherwise exist. Graphic violent content, combined with the anonymity of
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the Internet, doesn’t necessarily inspire camaraderie among strangers. That’s
why toxic social interactions can and do erupt in hard-core, or especially com
petitive, communities, as normally playful gamer behaviors like taunting and
trash-talking get out of hand.
Even in friendlier matches, many gamers care very deeply about whether
or not they win. They’re seeking that fiero moment and wind up feeling disap
pointed or angry if they lose. In that case, even the fundamentally collabora
tive spirit of making a good game together can’t completely alleviate the sting
of loss.
Yet despite all these potentially mitigating factors, gamer culture is moving
insistently in the direction of more shared intentionality, not less. For the past
few years, cooperative, or co-op, play and collaborative creation systems have
consistently remained the most celebrated trends in gaming.
In co-op mode, gamers work together to defeat an AI opponent and to
increase each other’s scores, rather than competing against each other. Classic
examples of co-op play include Rock Band and the first-person shooter series
Left 4 Dead. Although there are competitive elements to both games, the
primary focus is on working together to achieve a goal.
Even in game series that have previously specialized in single-player and
player vs. player experiences, co-op mode is becoming more and more central.
The counterterrorist-themed Call of Duty: Modern Warfare 2, the fastest
selling entertainment product in world history—it grossed $550 million in five
days, more than any book, movie, album, or other game ever produced—has
been particularly praised for its new Spec Ops mode, a series of twenty-three
extremely challenging missions designed to be played cooperatively with a
friend.
The industry’s increased attention to co-op mode represents an extremely
significant development in gaming culture. It’s a recognition that many gam
ers are happier tackling challenges together than taking on each other as
opponents. Co-op games deliver all the emotional rewards of a good game,
while helping gamers avoid activating the negative emotions that can come
with highly competitive play: feelings of aggression, anger, disappointment,
or humiliation. That’s why it’s not surprising that surveys and polls repeatedly
Collaboration Superpowers | 273
have shown that, on average, three out of four gamers prefer co-op mode to
competitive multiplayer.5
Game developers aren’t just designing more co-op play; they’re also creat
ing new real-time coordination tools to help us find the right people at the
right time to cooperate with. The Xbox Live platform, for example, enables
players to monitor who else in their social network is logged in to the game
console, what they’re playing at the moment, and what other games they
have in their library to play with you. You can browse your friends’ records of
game achievements and compare them against your own—which helps you
figure out who would make a good partner on a given mission or in a particu
lar game. You can also receive alerts on your mobile phone or your computer
whenever, for example, a friend logs in to Xbox Live to play a game or he or
she unlocks an achievement. As a result, Xbox gamers have an unusually high
level of awareness of what potential coplayers are doing at any given time,
what they’re good at, and what resources they have to play with. The ambient
awareness dramatically amplifies their ability to coordinate good gameplay.
Meanwhile, in collaborative creation systems, gamers get to create their
own digital content, in order to build up their favorite worlds for the benefit
of other players. Take Little Big Planet for example—it’s one of the most ac
claimed collaborative creation games released in recent years. In the tra
ditional “play mode” of the game, you cooperate with up to three friends to
traverse the game world and collect game objects together—stickers, gadgets,
toys, and craft and building materials. At any time, you can switch from play
mode to “create mode”; here you find yourself in a collaborative building
environment called Popit, in which you can design your own original action
adventure landscapes out of the objects and materials you’ve already collected.
It’s a level-building system that you might call the game-design equivalent of
Google Docs. Multiple people can view and edit the level at the same time;
it can then be shared, or “published,” to the rest of the world.
Within a year, more than 1.3 million player-created levels had been pub
lished by LBP players. Compare this epic number with the relatively small
number of official LBP levels: forty-five. Collectively, the LBP player base has
dramatically expanded the playable LBP universe by a factor of nearly thirty
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thousand. As one games journalist observed on the one-year anniversary of the
game’s release, “[It] would likely take multiple lifetimes to play through every
single creation out there.”6
The ability to create your own levels and share them with other players was
the signature selling feature of Little Big Planet. But increasingly, successful
game series are offering similar systems as a “value-add,” in order to give players
more explicit collaboration opportunities. For example, Halo 3 introduced the
new Forge system, which invites players to design their own original multi
player Halo levels, or “maps,” by customizing what weapons, vehicles, and tools
are distributed where. Like LBP’s Popit system, players can upload and share
their custom configurations with each other, and using the Forge tools, it’s
possible to create literally billions and billions of different maps. So instead of
being restricted to a finite number of play environments, the Halo community
can keep the game going, increasing and diversifying the playing challenges
for each other indefinitely.
It’s not easy to design a good world, of course. So alongside the growing
collection of collaborative creation systems, there are also a growing number
of player-created guides to creating better levels and maps. Take, for example,
the Forge Hub, a resource for becoming a better Halo 3 world builder. It offers
extensive tutorials in various mapmaking skills and curates player-created
maps into different collections. It’s a natural extension of the knowledge shar
ing and collective intelligence culture already taking place on the more than
ten thousand player-created game wikis. Gamers aren’t just making each other
better players; they’re making each other better designers.
But perhaps the most unusual innovation in gamer collaboration culture
in recent years is the notion of the massively single-player online game. It’s
a twist on the traditional massively multiplayer online concept—and, on first
impression, it sounds like an impossible paradox. How can you have a “mas
sively” single-player experience when by definition a single-player experience
occurs alone?
The inventor of the term is Will Wright, the famed creator of SimCity and
The Sims games. He coined it to describe his 2008 game Spore, a simulation
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of the universe that invites players to design a galaxy from scratch, starting with
a single-cell creature and evolving it up into a land-dwelling species, then into
tribes, complex civilizations, and ultimately a space-faring, planet-designing
megacivilization.
All Spore gameplay is single-player: an individual controls all the simula
tion details and conducts all the fighting, mating, crafting, and exploring
alone. There are no other players in the simulated ecosystem; everything in
the world is controlled by artificial intelligence. So what makes it massively
single-player, as opposed to simply single-player? A very large percentage of
the content in each player’s game world—the other creatures you encounter
and the civilizations you visit—has been created by other players who have
contributed them to the online Sporepedia, a massive database of ecosystem
content. When you play Spore online, your computer checks the Sporepedia
for new and interesting content and downloads it into your personal Spore
ecosystem, making your game world a mix of your own original contributions
and those of many, many others.
Although there is no direct interaction with other players, you indirectly
collaborate with each other to invent the Spore universe. You can randomly
populate your world with other players’ creations, or you can handpick cre
ations you like from the Sporepedia. You can even subscribe to a Sporecast,
which will automatically update your game world with new content created
by your friends or favorite players.
Players use Sporepedia and the Spore forums and wikis to learn what other
players are making and to improve their own creation techniques. They don’t
collaborate in the real-time gameplay, but ultimately the world that players
help design is a collaborative product: a unique combination of each player’s
own creations mingled with content from hundreds, thousands, or even mil
lions of other players, depending on how far they get in the game and how
much content they choose to download.
A massively single-player game like Spore suggests that epic contexts com
bined with collaborative production tools and sophisticated content-sharing
platforms can create opportunities for what we might call lightweight, asyn
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chronous collaboration. It’s less immediately interactive, but it can still pro-
duce extreme-scale results. So far, Spore players from more than thirty
countries have created and shared more than 144 million ecosystem objects,
from creatures to buildings to space-faring vehicles.
OF COURSE, collaboration skills are on the rise around the world among non
gamers as well. From widespread basic Internet literacy and mobile technol
ogy smarts to rapidly expanding Web 2.0 and crowdsourcing know-how, people
everywhere are becoming increasingly connected and improving their ability
to cooperate, coordinate, and create together in many important ways. In this
sense, gamers are just part of a larger social and technological trend toward
more collaboration.
But gamers are having so much fun developing their collaboration skills,
they’re collectively spending more time than anyone else in the world honing
and applying them. Every day and night, hundreds of millions of strangers
from all over the world come together to prototype and playtest new ways of
collaborating. The more they play together, and the closer they get to ten
thousand hours of practice collaborating, the more justifiably optimistic they
become about what they can accomplish together—and so they demand even
more extreme collaboration challenges. And because gamers have developed
such a growing appetite for collaboration at extreme scales, they’ve pushed
the gaming industry to develop software and platforms that increasingly em
phasize collaboration as a central gameplay mechanism.
As a result of the industry’s relentless focus on innovating new ways to coop
erate, coordinate, and cocreate, many online gamers are developing a new set
of collaboration superpowers that transcend what they—and nongamers—are
capable of doing in real-world, or nongame, environments. These gamers are
on the front lines of testing and improving the ways we organize ourselves,
amplify each other’s individual abilities, and contribute to the common good.
Which gives us another fix for reality:
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A FIX #13: TEN THOUSAND HOURS COLLABORATING
Compared with games, reality is disorganized and divided.
Games help us make a more concerted effort—and over time,
they give us collaboration superpowers.
What do I mean by collaboration superpowers?
A superpower is not just a new skill. It’s a skill that so far surpasses any
previously demonstrated skill, and it effectively changes our notion of what is
humanly possible.
The term “superpower” suggests that something is happening outside the
traditional model of learning and skill acquisition. Typically, we think of prac
tice as moving us from a zero-skill level to basic competency and then, if we
keep practicing, to proficiency and ultimately to mastery. But mastery pre
sumes that there is some finite end to the skill level it is possible to achieve. So
why stop at mastery? The term “superpower” reminds us that we are on the
threshold of a new kind of capability, one that has not yet been mastered by
anyone, anywhere. There’s no telling yet how far these new capabilities will
develop.
What, exactly, do these new capabilities look like?
In my research at the Institute for the Future, I’ve developed a model of
how someone with collaboration superpowers works. It involves three key new
skills and abilities.
Extraordinary collaborators are extremely extroverted or outgoing in a net
work environment—even if they’re introverted or shy in face-to-face settings.
They have what I call a high ping quotient, or high PQ. (In tech speak, a
“ping” is a computer network tool that sends a message from one computer
to another in order to check whether it is reachable and active. If it is, it will
send back the message “pong,” thus establishing an active line of communica
tion.) Extraordinary collaborators have no qualms about pinging—or reaching
out via electronic means—to others to ask for their participation. They’re also
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highly likely to pong back when other people ping them. That’s what makes
a high ping quotient a form of social capital.
Of course, it helps to have a good sensibility about who to ping when.
(Otherwise, you become a participation spammer.) That’s why extraordinary
collaborators develop a kind of internal collaboration radar, or sixth sense,
about who would make the best collaborators on a particular task or mission.
This sixth sense comes from building up a very strong social network and
maintaining a kind of peripheral awareness of what other people are doing,
where they are, and what they’re getting good at. And it’s not just an internal
system: collaboration radar is often augmented with “ambient information
systems,” like Twitter lists, the Xbox 360 friends dashboard, or the Ground
crew volunteer availability system. The stronger your collaboration radar, the
faster you can leverage individuals’ abilities toward the right effort.
Finally, the most extraordinary collaborators in the world exercise a super
power I call emergensight. It’s the ability to thrive in a chaotic collaborative
environment. The bigger and more distributed a collaborative effort gets, the
more likely it is to become both chaotic and hard to predict. We know this
from physics and systems theory: bigger isn’t more; it’s different. That’s the
principle of emergence. It’s impossible to predict what will happen at scale
until you get there, and it’s likely to be vastly more complex than you expected.
Of course, with increased complexity comes increased potential for chaos.
Extraordinary collaborators are adept and comfortable working within
complex, chaotic systems. They don’t mind messiness or uncertainty. They
immerse themselves in the flow of the work and keep a high-level perspective
rather than getting lost in the weeds. They have the information stamina to
filter large amounts of noise and remain focused on signals that are meaning
ful to their work. And they practice possibility scanning: always remaining
open and alert to unplanned opportunities and surprising insights—especially
at bigger scales. They are willing to bypass or throw out old goals if a more
achievable or a more epic goal presents itself. And they are constantly zoom
ing out to construct a much bigger picture: finding ways to extend collabora
tive efforts to new communities, over longer time cycles and toward more
epic goals.
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These three ways of working make up what I consider to be the most im
portant attributes of an extraordinary collaborator. Together, these traits en-
able us to discover and contribute our individual strengths and expertise to a
large, open-ended effort.
These collaboration superpowers aren’t widely distributed yet. They’re con
centrated among gamers who, for the past decade, have consistently played
the games that have been on the leading edge of co-op, collective intelligence,
and collaborative production. But, obviously, these collaboration superpowers
would be extremely useful outside of game settings. They could be applied to
tremendous effect across many different real-world domains: data collection
and analysis, social action, risk assessment, scientific research, innovation of
new products and services, and government, to name just a few.
Indeed, if these collaboration superpowers become sufficiently widespread,
it’s easy to imagine a future in which there is significantly more collective effort
harnessed toward solving extreme-scale problems, like ending poverty, prevent
ing catastrophic climate change, reducing terrorist activity, and improving
global health. But before we can use these superpowers to solve real-world
problems, we need to distribute them more broadly throughout society. Col
laboration is most effective when there are diverse actors. We need to put
these collaboration superpowers in the hands of as many people as possible—
especially young people, who represent the next generation of social actors and
problem solvers.
That’s why, in my commercial game-design work, I am always drawn to
projects that can serve as learning environments for collaboration superpow
ers. I think of these projects as global collaboration laboratories, or collabora-
tories: online spaces for young people from around the world to come together
and test and develop their ability to cooperate, coordinate, and cocreate at epic
scales.
The best way to understand the modus operandi of extraordinary collabora-
tors is in the context of a real working collaboratory. So let’s take a look at The
Lost Ring, an alternate reality game that I designed for the 2008 Summer
Olympic Games in Beijing.
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THE LOST RING—A COLLABORATORY
FOR PRACTICING NEW SUPERPOWERS
The Olympic Games are broken. That’s what I thought to myself in the sum
mer of 2007 when I was first invited to direct an alternate reality game for the
2008 Summer Olympic Games in Beijing.
For 99.99 percent of the world, I thought to myself, the Olympics are all
spectacle, a vicarious thrill at best. There’s no real participation. No active
engagement. We watch the games, but we don’t actually get to play.
It wasn’t supposed to be that way. The Olympic mission, after all, is to bring
the world together through play. The Olympics are also meant to create global
community. But even the biggest Olympic fans have virtually no interaction
with other people from around the world during the games. We’re not physi
cally at the Olympic Village, where the many elite athletes congregate. In
stead, we’re at home watching the games on television. How can we expect to
bring the world together through the Olympic Games if 99.99 percent of the
world doesn’t get to actually play?
This wouldn’t have bothered me that much if I didn’t actually believe in the
Olympic mission. The modern Olympics are the best-known and longest- lasting
effort to use games as a platform for establishing common ground, focusing
global attention, fostering mutual regard, and creating global community. I
couldn’t imagine a better context than the Olympics for trying to build a global
collaboratory.
That’s when it occurred to me: could the Olympic tradition of bringing
the world together for an intense period of play be extended from athletes to
gamers?
If so, it would represent an ideal opportunity to give the growing generation
of virtuoso gamers a chance to demonstrate their extraordinary talents to the
world. Just like the world’s greatest athletes, our best global gamers could show
us collaborative feats previously unthinkable. They could inspire us all to push
the limits of our own collaboration powers.
So, as early anticipation for the Olympics mounted a year in advance of
the 2008 Beijing games, I accepted an invitation from McDonald’s, a global
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Olympic sponsor, and the International Olympic Committee to join the ef
forts of a leading digital creative agency in San Francisco, AKQA. Our shared
objective was to create an online game that would give young adults around
the world an opportunity to collaborate at a scale as awe-inspiring as the mod
ern Olympic Games themselves. Together, we spent an entire year working
with a creative development team of more than fifty people to help computer
and video gamers turn the 2008 Summer Olympics into a game that they
could play, a collaborative effort that they could undertake.
This is the story of The Lost Ring and how it reinvented the reality of the
Olympic Games.
Most of you listening to this podcast will not believe the story I am
about to tell you. How is it possible, you will ask, that the greatest
sport of all time has been forgotten for almost 2,000 years? I’m Eli
Hunt, and this is the legend of the Lost Sport of Olympia.
—from the Secrets of the Ancient Games podcast
series, posted online February 24, 2008
The Ancient Greeks banned it, but we’re playing it anyway!
—from an invitation to a Lost Sport of Olympia
training event held in San Francisco, April 15, 2008
On February 24, 2008, a fictional character by the name of Eli Hunt
launched a real podcast series called Secrets of the Ancient Games. The series
was promoted by the International Olympic Committee on the home page of
its highly trafficked website with the tag line “Investigate Olympic mysteries
and learn about the history of the earliest games!” Visitors to Hunt’s site discov
ered that the podcast series focused on the so-called Lost Sport of Olympia—a
blindfold game that Hunt, an amateur archaeologist, believed the ancient
Greeks had mysteriously banned from their Olympics before attempting to
destroy all evidence that the game had ever existed.
Was the story of the Lost Sport of Olympia just an ancient urban legend?
To prove otherwise, Hunt presented three compelling pieces of evidence: an
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ancient Greek pottery shard that depicted naked blindfolded runners; a de
faced stone tablet dated to 530 BC and inscribed with training instructions for
an Olympic sport requiring an odd combination of athletic skills—“trust, en
durance, spatial memory, and orienteering”; and a twenty-one-hundred-year
old victory plaque for an ancient Olympic champion named Demetros—a
name historians had never seen referenced on any other surviving Olympic
artifacts. Even more mysteriously, the victory plaque called the unknown
Olympian the “champion of la paigna megas”—the most important game.
Artist’s illustration of the fictional “Pyron’s shard,” which in the story of The Lost Ring dates to 740 BC and is said
to have depicted blindfolded Olympic athletes. (AKQA, 2008)
If the blindfold game really was the most important ancient Olympic event,
then why had historians never heard of it before? Hunt left his viewers with
the following challenge:
Was there really ever a lost sport? If so, how was it played? And
why was it considered the most important of all ancient games? If
the lost sport indeed existed, we can only assume that the ancient
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Greeks themselves conspired to hide it from the rest of the world.
But what would make them go to such lengths to conceal it? Even
with my new research, it is difficult to accept that everything we
think we know about the ancient Olympics may be wrong. But if
I am right, and if the Greeks did hide the truth, then perhaps there
are more clues out there for those of us who look closely enough . . .
Within twenty-four hours, a community of online gamers and bloggers
caught wind of the lost-sport mystery and immediately took Hunt up on his
challenge. They didn’t necessarily believe his evidence—but they could sense
that some kind of interesting game was afoot. And because Hunt subtitled his
podcasts in seven different languages—English, French, German, Spanish,
Portuguese, Japanese, and Mandarin—these gamers were from all over the
world. Using a variety of translation tools to talk to each other, the gamers
created a discussion forum, set up a chat room, assembled a wiki, and started
e-mailing Hunt for more information. They were determined to get to the
bottom of the mystery of the Lost Sport of Olympia.
The gamers followed a trail of clues from Hunt’s online podcast to other
blogs and websites, which created a vast web of real historical information and
urban legend, and then finally to the real world, where over the span of just
six short weeks they discovered twenty-seven physical artifacts: pages of a mys
terious illustrated text called the Lost Ring Codex. Each page contained more
information about the rules and the purpose of the lost sport. These pages,
dated to 1920, were scattered across twenty-seven countries on five continents.
The text was written in the universal language Esperanto and apparently had
been created and hidden by an earlier generation of lost-sport investigators
who had ultimately failed in their efforts to revive the ancient game.
How did they find these hidden artifacts? First they learned a real ancient
Greek navigational shorthand known as “omphalos code,” the subject of Eli
Hunt’s second podcast. Next, they worked together on a wiki to translate a set
of twenty-seven omphalos codes into modern-day GPS coordinates. Then they
called in favors from members of their social networks, who called in favors
from members of their social networks, to find people willing to recover the
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pages of the codex in these far-flung real-world locations, from a bookstore in
Johannesburg to a hostel in Rio de Janeiro to an art gallery in Bangalore.
As each page was recovered, players volunteered to translate them out
of Esperanto into eight different languages—the game’s original seven, plus
Dutch, since a sizable contingent of players had formed in the Netherlands—
and the gamers were thus able to create a new and complete record of the
Lost Sport of Olympia for people all over the world.
The translated codex revealed, among other things, that the ancient game
was officially called The Human Labyrinth, but nicknamed The Lost Ring.
Piece by piece, players learned that it was a team sport for sixteen players: one
blindfolded runner and fifteen “wall members.” The wall members used their
bodies to create a human-size labyrinth by standing on string laid out in the
shape of an ancient Cretan maze. The runner, unable to see or feel his or her
way, would try to escape from the center of the labyrinth as fast as possible,
while the wall members hummed to help guide the runner. The official maze
dimensions ensured that the teams never had enough members to cover
the entire wall at any given time; instead, they would have to race ahead of
the runner to create more wall before the runner reached that part of the
labyrinth. Each labyrinth team competed against other labyrinth teams to get
their runner out the fastest.
So what did the gamers do once they had solved the mystery of the ancient
Olympic event? They did what any true gamers would do: they started to play
it. And they committed to bringing back the lost sport in time for the real 2008
Summer Olympics. Teams formed across the world: in Singapore, Tokyo,
Bangkok, and Shanghai; in London, Paris, Zurich, and Vienna; in San Fran
cisco, Portland, New York, and Dallas; in Buenos Aires and São Paolo; in
Johannesburg and in Cape Town; in Sydney, Melbourne, and Wellington.
Every weekend for several months, gamers gathered in different cities to
revive the Lost Sport of Olympia and master the blindfolded labyrinth race.
They uploaded hundreds of training videos to YouTube and added thousand
of training photos to Flickr in order to show off how good they were getting,
to teach other people how to play, and to trade strategies with other lost-sport
athletes.
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The teams got faster and faster as they developed better teamwork and tried
out more and more complex strategies. Soon, each weekend a new world record
was being set somewhere—Vienna this week, New York City another, Shanghai
the next. The U.S. Olympic champion runner Edwin Moses volunteered to
serve as the online virtual coach of the lost-sport athletes, sending weekly advice
by e-mail and in online chats. Collectively, the lost-sport athletes worldwide
egged each other on, improving their best times from an average of three min
utes and thirty seconds per race when they started training to an average of
fifty-nine seconds per race by summer’s end, with a world’s best of thirty-eight
seconds.
A New Zealand lost-sport team posts a training video online. (Still from video by Joshua Judkins, 2008)
On August 24, 2008, the closing day of the 2008 Summer Olympic Games,
six months after Eli Hunt had uploaded his first podcast, one hundred of the
world’s best computer gamers put their lost-sport knowledge to the test. The
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six best human labyrinth teams in the world assembled in Beijing, San Fran
cisco, Salvador da Bahia, London, Tokyo, and Wellington to compete in their
own self-organized world championships. As the final medal counts were tal
lied for the real Olympic Games, these gamers-turned-athletes competed
against each other for honorary gold (Tokyo), silver (San Francisco), and
bronze (Wellington) medals in the Lost-Sport Olympics.
Those are just some of the highlights of The Lost Ring, an alternate reality
game that took a full year to develop and another six months to play, eventu
ally creating a player community made up of citizens from more than one
hundred countries on six continents: 28 percent from North America, 25
percent from Europe, 18 percent from the Asia-Pacific region, 13 percent
from Latin America, 9 percent from Oceania, and smaller clusters in areas
such as Dubai, Israel, and South Africa. More than a quarter of a million
gamers participated, and the most active participants—the core team of puz
zle solvers, translators, social engineers, researchers, and athletes—numbered
above ten thousand—just as many members as the community of official 2008
Olympic athletes. Together, those alternate reality Olympians created a new
history of the games for an online audience of more than 2.9 million.7
FOR MCDONALD’S and AKQA, The Lost Ring was innovative marketing. In
stead of delivering a typical television commercial about McDonald’s support
for the Olympics, they would create a branded game that gave players an op
portunity to become actively immersed in the Olympics. For the International
Olympic Committee, it was a chance to help make a long-standing tradition
more relevant to the gamer generation.
For me, it was an opportunity to create a world-class global collaboratory.
That’s why every element of The Lost Ring was designed to challenge players
to practice extraordinary cooperation, coordination, and cocreation.
To inspire global cooperation, we used the strategy of massively distributing
game content in different languages, on localized Web communities, and
across far-flung real-world geographic locations in order to make it impossible
for any single country, let alone a single player, to experience the game alone.
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Key online game clues were hidden on regional websites and social net
works—for example, the social network Hi5, which is popular in Argentina;
the video-sharing site 6rooms, which is popular in China; and Skyrock, a
popular blogging community in France. And, of course, physical game objects
were hidden in virtually every corner of the world. None of these clues or
objects was redundant; each added an important piece of information to the
history of the lost sport. Players therefore needed to work together to collect
everything and translate it for other players. To do so, they had to radically
expand their collaboration horizons, pinging their way through multiple levels
of extended social networks to find people capable of showing up at the right
place and the right time, or translating one language into another, so some
one else could accomplish the next step in the chain that would lead them to
their goal.
We also adopted the strategy of telling what gamers call a “chaotic story.”8
Instead of presenting players with a single means of consuming the game story,
we broke it into thousands of pieces like a jigsaw puzzle and then diffused it
across many different media platforms: podcasts and blog posts; videos and
online photographs; e-mails and Twitter posts from game characters; even live
instant message conversations and face-to-face interactions with characters
portrayed by “game masters.” This kind of chaotic storytelling mode forces
players to actively make sense of the game content for themselves and for each
other, using collective intelligence skills and collaborative authoring plat
forms. Until players put a chaotic story together, it doesn’t really exist—it’s just
a web of evidence, the raw materials for a story. It’s up to the players to do the
actual final storytelling, which typically occurs on a wiki that ultimately rep
resents an “official” story of the game.
In the case of The Lost Ring, the players pieced together the chaotic story
and worked through the translation challenges primarily on a special Find the
Lost Ring wiki they created. By the end of the game, it contained a total of
730 audio, video, and image files, as well as 943 articles—all created by play-
ers. The site’s user-created pages included the Timeline, a detailed record of
every major discovery and event during the six-month game; the Codex, a
compilation of high-resolution scans of the twenty-seven manuscript pages
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found around the world, accompanied by their translation into nine additional
languages; and Labyrinth Training Reports, where best times, videos, and
other details of significant training events were recorded.
Of course, beyond the chaotic storytelling, the lost sport itself was designed
to require intense collaboration. The rules of the game were cooperative—and
they ensured that players would train locally as a team to improve their col
lective performance as a group, as opposed to competing locally with other
athletes. For teams who became good at the game, the synchronized move
ment would provide a collective experience of flow similar to group dancing.
And as in all of my live-action games, I snuck in some oxytocin-releasing
touch—the wall members joining hands or gripping each other’s shoulders—
in order to strengthen the players’ cooperative bonds. By making the human
labyrinth together, they would be engaged in cocreating a peak experience.
But beyond the rules of the sport, what really required intense cooperative
effort and coordination was the simple fact that no one had ever played this
human labyrinth sport before. No one would know the rules and no one
would be any good at it yet. Together, the participants would have to bootstrap
their way to mastering the sport. They would have to work together as a global
network to discover—to invent—the ins and outs of the sport for the very first
time, to teach each other their best tricks, and to spread the secrets of the game
online to as many people as possible. Players started scheduling their training
sessions to maximize the number of time zones that could participate at the
same time in normal waking hours. They spontaneously decided to stream
video of their training sessions live via cell phone networks so that other cities’
teams could watch and learn. These were extraordinary acts of coordination.
Finally, mass collaboration works only when everyone in the “mass” has
something useful to contribute. Everyone needs to be given an opportunity to
contribute from a position of personal strength—who they are and what they
do best. So as I developed The Lost Ring as a collaboratory, one of my primary
goals was to pioneer a system for helping players identify their own signature
strengths, in order to help guide them to the kinds of contributions they could
most effectively make in the game. That’s why one of the centerpieces of the
Lost Ring Codex was the legend of six ancient strengths, each named for an
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ancient Greek virtue, and each describing a distinctive way of contributing
value to a group:
• Sofia: I bring wisdom, creativity, and cleverness to our mission. I
am one of the knowledge seekers.
• Thumos: I bring courage, energy, and determination to our mis
sion. I am one of the adventurers.
• Chariton: I bring heart, humanity, and charm to our mission. I am
one of the connectors.
• Dikaiosune: I bring leadership, direction, and focus to our mis
sion. I am one of the pilots.
• Sophrosune: I bring balance, self-control, and an open mind to our
mission. I am one of the advisors.
• Mythopoeia: I bring optimism, vision, and artistry to our mission.
I am one of the truth finders.
The codex included a twelve-question test to help you identify your pri
mary and secondary signature strength. Players would choose from sets of
statements the one that described them best. For example:
• I am an original thinker.
• I prefer to lead a life of adventure.
• I enjoy helping others.
And:
• I like being in charge.
• I am a fair and honest person.
• I always see the beauty around me.
(These choices respond to sofia, thumos, chariton, dikaiosune, sophrosune,
and mythopoeia, respectively.)
Although the game presented these six strengths as a kind of ancient lore,
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in fact they are drawn directly from seminal positive-psychology research.
In 2004, researchers Martin Seligman and Christopher Peterson published
Character Strengths and Virtues, a manual with twenty-four such catego
ries, divided into six groups: wisdom and knowledge—cognitive strengths that
entail the acquisition and use of knowledge; courage—emotional strengths
that involve the exercise of will to accomplish goals in the face of oppo
sition, external or internal; humanity—interpersonal strengths that involve
tending to and befriending others; justice—civic strengths that underlie
healthy community life; temperance—strengths that protect against excess;
and transcendence— strengths that forge connections to the larger universe
and provide meaning.9
Together with the Values in Action (VIA) Institute on Character, Seligman
and Peterson devised a 240-question inventory for measuring the positive emo
tional strengths that contribute to our success and well-being in life.10 The
goal of the inventory is “to help people evolve toward their highest potential,”
and it’s the most scientifically validated test of personal character in the world.
Yet many people have never heard of it, let alone taken it.
I wanted players to be able to find their signature strengths as members of
the Lost Ring community because I believe that this positive-psychology re
source can play an important role in creating ways for large numbers of people
to contribute to a collaborative effort. So I modeled our ancient-strengths
questionnaire on an abbreviated version of the official VIA inventory of
strengths. My Olympic-themed twelve-question survey wasn’t scientifically
validated—and it didn’t dive deep into the twenty-four strengths, just the six
higher-order categories. But, as a first introduction to the strengths, I thought
it would serve a powerful purpose: to help players start to identify their col
laboration strengths and practice putting them to use in the Lost Ring mission.
Once they had completed the ancient-strengths test and had determined
their primary and secondary strengths, players were invited to post strength
badges on their social network pages, declaring, for example, “I am Sofia,”
with a description of what that meant. These badges became a visual cue for
other players to start keeping track of others’ strengths—in other words, they
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were building up their collaboration radar. Eli Hunt and other game charac
ters then began giving players game missions based on their strengths: for
example, the brainy sofia players were challenged to research little-known
facts about other games that really had been banned from the ancient Olym
pics, while the adventurous thumos players were given the task of going out
into the real world to hunt down the physical artifacts, and the highly social
chariton players were encouraged to be the social engineers of the game and
figure out how to extend the social network of the Lost Ring community.
Even the lost sport itself had special roles for every kind of strength to play:
• Sofia: You are the best engineers. Study the labyrinth plans—and
arrive early to design and build the labyrinth.
• Thumos: You make the fastest runners. Get blindfolded and go
for it!
• Chariton: You are the best coaches. Cheer on your team and trash
talk others.
• Dikaiosune: You make the best captains. Keep your team strong
and focused on getting faster. Keep your wall coordinated and
working together!
• Sophrosune: You make the best referees. Make sure everyone fol
lows the rules. Keep time of the best scores.
• Mythopoeia: You tell the best stories. Take film and video of the
game! And spread news of the best times from other cities—help
your local team keep up-to-date on how the rest of the world is
training.
For players trying to recruit more athletes to participate in the lost-sport
training events, and to engage the crowds of people who showed up to play
but hadn’t been following the online story, the strengths test and assignments
proved an excellent resource. It helped the experienced players give prospec
tive players a meaningful way to contribute right away. It gave them a tool for
directing new players to areas in which they were likely to experience success
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and reap intrinsic reward—and it made sure that not one single potential
contributor would find himself or herself without a satisfying task.
As Seligman and Peterson have often pointed out, we seem to be happiest
when we are putting our signature strengths to good use in a group setting.
The best evidence I’ve seen for this argument is when I watched Lost Ring
players eagerly adopt their ancient-strength roles and perform them both on
line and in person as they brought the lost sport to life.
When we first launched The Lost Ring, we did not know where it would
go. We gave the players the raw materials for staging their own collaborative
effort—a series of online urban legends and mysterious physical documents
that suggested the potential to revive a lost Olympic sport—but would they do
it? And if so, how?
We were confident we could bring together a global community with our
chaotic, multilingual narrative. But would the community actually bring the
lost sport back to life? Would they invent their own ways to get not just good
at the sport, but Olympic-athlete good at it? When planning the game, we had
playtested the lost sport only a few times, mostly with the creative team for the
project, and collectively we were very slow and very bad at it. We never imag
ined the athletic feats that our players eventually made themselves capable
of—indeed, no one had ever imagined such a feat until the players undertook
it. The lost sport had never really existed—and it never would have, either, if
not for the concerted effort of the global gamers.
Edwin Moses, a real gold medal–winning Olympic athlete and multiple
world-record setter in the 400 meter hurdles, sat down with our creative team
to watch videos of the best players on each continent. He seemed genuinely
impressed with the teams’ performance and crafted individual video messages
of support for each team. Later he answered players’ questions in a streaming
online broadcast, giving serious advice to them about how to best prepare for
a gold-medal event. Eventually, he joined us at sunrise on the Great Wall of
China, one of the official Olympic event sites, to coach in person the Beijing
lost-sport team in our alternate reality gold-medal race. When we had first
conceived of a blindfolded human labyrinth race, I never would have im
agined that our players would take the game to such a level of athletic ex
Collaboration Superpowers | 293
cellence, or that we would be able to genuinely engage and impress a real
Olympic champion with the sport. But we did—thanks to the players’ col
laborative efforts.
In the end, our players produced two extraordinary collaborative results: a
complete, extensive history of the ancient lost sport and its modern day revival
on the Find the Lost Ring wiki—a 943-page multimedia document coau
thored by more than a thousand of the game’s leading players—and a com
munity of athletes that made and raced labyrinths as if they had spent their
entire lives (and not just six months) training for it. This was an act of true
emergensight on the part of the players. From the complex, chaotic environ-
ment of Eli Hunt’s legends and the scattered mysteries of the codex, they saw
the opportunity to forge a clear, collaborative path together: to create an epic
work of alternate reality history, and to stage this awe-inspiring six-continent
spectacle. As a result, I count the lead players of The Lost Ring—particularly
the thousand most active players who took ownership of the wiki and coordi
nated the months-long training in the lost sport—among the true collabora
tion virtuosos of their generation.
We are all born with the potential to develop collaboration superpowers.
Scientific research shows that we have both the ability and the desire from
early childhood to cooperate, to coordinate activity, and to strengthen group
bonds—in other words, to make a good game together. But this potential can
be lost if we don’t expend enough effort practicing collaboration.
Fortunately, we have many collaboratories for doing so already. In addition
to global alternate reality games like The Lost Ring, any good online game
with co-op mode, collaborative production opportunities, and a thriving Wikia
culture, for example, provides the perfect opportunity to practice collabora
tion superpowers. And thanks to the increasing availability of good games
worldwide, we will have more and more opportunities than ever before to
develop these superpowers.
This is increasingly true even in developing countries, which traditionally
have had limited access to leading-edge online games and game platforms.
Today, game developers are creating online game platforms specifically for
the technology constraints of emerging technology markets like India, Brazil,
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and China. For example, the lower-priced game console Zeebo, which de-
scribes itself as “the video game console for the next billion,” connects low
energy-demand gamer consoles via mobile phone networks rather than
broadband Internet. Meanwhile, networked games are being developed for
the mobile phones that are ubiquitous even in the most isolated villages across
Africa.
As the game industry continues to emphasize co-op, collective intelligence,
and collaborative production modes of play, collaboration superpowers will
spread more widely throughout gamer culture. And as more and more people
start to think of themselves as gamers—perhaps in no small part because they
want to develop their own collaboration superpowers—these extraordinary new
skills and abilities will become ordinary—the norm rather than the exception.
So what can we do with the collaboration superpowers we develop over the
next decade and beyond? One of the first epic goals for gamers worldwide may
be simply to survive the twenty-first century.
In their 2006 book Wikinomics, the breakthrough manual for extreme-scale
collaboration in the real world, Don Tapscott and Anthony Williams famously
implored: “We must collaborate or perish—across borders, cultures, disciplines,
and firms, and increasingly with masses of people at one time.”11
“Collaborate or perish” is perhaps the single most urgent rallying cry for
our times. The ability to collaborate at extreme scales isn’t just a competitive
advantage in business or in life anymore. Increasingly, it’s a survival impera
tive for the human race. As the Wikinomics authors suggested several years
later in an updated preface to the book, “The killer application for mass col
laboration may be saving the planet, literally.”12
A killer application is a program so valuable, it proves the core value of the
larger system and drives massive amounts of people to adopt it; e-mail, for in
stance, was considered the killer app for home Internet access. I believe whole
heartedly that the core value of developing our collaboration superpowers will
be proven by games that help gamers save the real world—by changing how
we consume energy, how we feed ourselves, how we create better health,
how we govern ourselves, how we conceive of new businesses, and how we
take care of each other and the environment.
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But these fundamental changes don’t happen overnight—surviving the
twenty-first century together will require us to adopt longer horizons of think
ing, acting, and collaborating. We need to play games that stretch our collec
tive commitment months, years, or even decades ahead.
We need to start playing with the future.
C H A P T E R F O U R T E E N
Saving the Real World Together
We are living in a geological era that scientists dub the “anthropocene epoch,” from the Greek anthropo-, for “human,” and -cene, for “new” or “recent.” It’s the age of human impact on the earth. Our impact is measurable in myriad ways: increasing levels of carbon di
oxide in the atmosphere, deforestation and continental erosion, a rising sea
level. We may not have set out to remake the planet in any of these ways—but
we have nonetheless. And now we must learn better ways of remaking it, this
time with intention, discipline, and purpose.
As Steward Brand, author of Whole Earth Discipline, puts it, “Humanity is
now stuck with a planet stewardship role. . . . We are as gods and have to get
good at it.”1
Brand is perhaps best known as the founder of the Whole Earth Catalog, a
countercultural catalog of “tools and ideas to shape the environment” pub
lished from 1968 to 1972. (When he launched that catalog, he wrote, “We are
as gods and might as well get good at it.”)2 In 1996 he cofounded the Long
Now Foundation, a San Francisco–based foundation dedicated to long-term
thinking and responsibility—for the earth, and for the survival of the human
species—over the next ten thousand years and beyond. If we want to stay on
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this planet for anywhere near that long, Brand says, we have to become better
at strategically affecting our ecosystem. “We are forced to learn planet craft—
in both senses of the word. Craft as skill and craft as cunning.” We not only
have to master the ability to change how our ecosystem works, we also have
to figure out the right ways to change it. And that won’t be easy.
“The forces in play in the Earth system are astronomically massive and un
imaginably complex,” Brand writes.3 “We’re facing multidecade, multigenera
tion problems and solutions. Accomplishing what is needed will take diligence
and patience—a sustained bearing down, over human lifetimes, to bridge the
long lag times and lead times in climate, biological, and social dynamics.”4
Fortunately for all of us, gamers actually have a head start on this mission.
Gamers have been mastering the art of planet craft for years. There’s actually
a genre of computer games known as “god games”—world- and population-
management simulations that give a single player the ability to shape the course
of events on earth in dramatic ways, over lifetimes or longer.
As we’ve seen, Will Wright’s The Sims gives players godlike powers over the
daily lives of individual people. Sid Meier’s Civilization challenges players
to guide a civilization (such as the Aztecs, the Romans, the Americans, the
Zulus) from the start of the Bronze Age, six thousand years ago, through the
Space Age, or AD 2100. And Peter Molyneux’s Black & White invites players
to govern the entire biome of a remote island, inspiring either joyful worship
or terrified obedience in the island’s tribal population by performing a com
bination of benevolent and evil divine ecological interventions.
What all of these god games have in common is that they encourage play-
ers to practice the three skills that are critical for real planet craft: taking a long
view, ecosystems thinking, and pilot experimentation.
Taking a long view means working at scales far larger than we would ordi
narily encounter in our day-to-day lives. Players of god games have to consider
their moment-by-moment actions in the context of a very long future: an
entire simulated human life, a single civilization’s rise and fall, or even the
entire course of human history.
Ecosystems thinking is a way of looking at the world as a complex web of
interconnected, interdependent parts. A good ecosystems thinker will study
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and learn how to anticipate the ways in which changes to one part of an eco
system will impact other parts—often in surprising and far-reaching ways.
Pilot experimentation is the process of designing and running many small
tests of different strategies and solutions in order to discover the best course of
action to take. When you’ve successfully tested a strategy, you can scale up
your efforts to make a bigger impact. Since god gamers want to maximize their
success, they don’t just come up with one plan and stick to it. Instead, they
carefully feel their way around the system, poking and prodding until they find
the strategies that seem to reliably maximize success.
Taken together, these three ways of thinking and acting are exactly the
kinds of effort Brand recommends in Whole Earth Discipline. Instead of seiz
ing the day, he says, “Seize the century.”5
He advises, “Participation has to be subtle and tentative, and then cumulat
ing in the right direction. If we make the right moves at the right time, all may
yet be well.”6
OF COURSE, we can’t actually use existing commercial computer games as test
environments to solve the real problems we face. They radically simplify the
forces at play in the complex ecosystems we live in. But as we try to develop
systems for engaging massively many people in world-changing efforts, we can
take an important cue from the most successful god games. Specifically, we
can learn from their ability to change the way players think about the world,
and their own powers within it.
Take, for example, the most epic god game yet designed—the universe
simulation Spore, developed by Will Wright and produced by Maxis Soft
ware. Of all the god games to date, Spore is the most explicitly linked to the
notion of planet craft—and the most intentionally focused on getting players
to think of themselves as capable of changing the real world.
In Spore, players control the development of a unique species through
five stages of evolution: from single-cell origins (stage one) into social, land-
dwelling creatures (stage two), who form tribes (stage three), build techno
logically sophisticated civilizations (stage four), and ultimately venture off into
Saving the Real World Together | 299
intergalactic space exploration (stage five). Each stage zooms out to give the
player control over a more complex system. Players advance from manipulat
ing cellular DNA to increasing their creature’s intelligent behaviors; from
organizing a division of labor in their tribe to growing a global economy;
from advancing national interests through trade, military action, or spiritual
outreach to colonizing other planets and transforming them into inhabit
able ecosystems. They can spend as much time as they want in any stage,
piloting different strategies for improving their species and transforming the
environment.
The game is fun and rewarding to play, but it’s meant to accomplish more
than just relieving boredom or making us happy. As Wright has said on nu
merous occasions, the game is meant to spark a sense of creative capability
among players, and to inspire them to adopt the kind of long-term, planetary
outlook that can save the real world.
Consider this exchange, which occurred shortly after the 2008 release of
Spore, when the popular science magazine Seed hosted a public salon be
tween Wright and Jill Tarter, a noted astrobiologist. The topic of the salon:
how games like Spore are preparing young people to take a more active role
in reimagining the real world.
TARTER: I keep thinking about the generation that’s getting ex
posed to all this wonderful, rich opportunity of game playing as
education, and that they expect to be able to manipulate the
real world the way they do the game world. How do we bridge
that? How do we turn them into socially functioning members
of humanity on one planet? [. . .]
I’m eager to understand how learning to be good at a game
makes you good at life, makes you good at changing the world,
and gives you skills that are going to allow you to reinvent your
environment.
WRIGHT: Well . . . if there’s one aspect of humanity that I want to
augment, it’s the imagination, which is probably our most pow
erful cognitive tool. I think of games as being an amplifier for
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the imagination of the players, in the same way that a car ampli
fies our legs or a house amplifies our skin. [. . .]
The human imagination is this amazing thing. We’re able
to build models of the world around us, test out hypothetical
scenarios, and, in some sense, simulate the world. I think this
ability is probably one of the most important characteristics of
humanity.7
Why does Wright believe that augmenting our natural capacity for imagi
nation is so important at this precise moment in human history? It’s a matter
of survival, pure and simple.
The name Spore is itself an important clue: the definition of a spore, in
biology, is “a reproductive structure that is adapted for dispersal and surviving
for extended periods of time in unfavorable conditions.”8 It’s a perfect meta
phor for the present circumstances of the human race.
We have collectively entered into what is all but certain to be a time of
increasingly unfavorable planetary conditions, largely of our own making—an
unstable climate, extreme weather, and an increasingly depleted environ-
ment. We need to adapt for survival. We need to imagine planetary-scale solu
tions and disperse them as far and wide as possible.
We need to become like spores ourselves.
And there’s an explicit call to action to do so, for players who complete all
five stages of the game successfully. Spore has what game developers call a
“primary win condition”: a supergoal that represents the ultimate achieve
ment in the game. The primary win condition in Spore is to develop your
single-cell creature into such a successful intergalactic space-faring civiliza
tion that it eventually reaches one galactic destination in particular: a super-
massive black hole at the center of the galaxy.
Players who reach the black hole receive a “staff of life,” which allows them
to transform any planet in the Spore galaxy into a vibrant, diverse ecosystem:
teeming with plants and creatures of all kinds, with breathable atmosphere,
sustainable food webs, and plentiful water supply. (No wonder players also
refer to it as the “Genesis device.”)
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The staff of life is a shortcut to making an otherwise uninhabitable planet
inhabitable. Along with the staff of life, players receive a special message and
mission:
You have traveled very far and overcome many obstacles. Your
creative efforts have not gone unnoticed. Your heroic efforts have
proven you deserving, worthy of advancement to the next level of
your existence. You are now to be given the power. Yes, that’s right,
THE POWER. The power to create and spread life, intelligence
and understanding throughout the cosmos. Use this power wisely.
There is a wonderful opportunity to start on one particular planet:
Look for the third rock from Sol.
Sol is Latin for “sun,” and so the Spore community has translated this final
message from the game as a playful imperative to remake our own Earth—
which is, of course, the third rock from our sun.
In the end, a win in Spore is a push back to the real world. Players are told,
“Your gameplay has prepared you to become a real creator and protector of
life on Earth.” Not by making them an expert in geoengineering, atmospheric
science, or ecological planning, certainly, but rather by creating the seed of
planetary creativity and activism. As Wright said at the Seed salon:
All of the really tough problems we’re facing now are planetary
problems. There’s real value in being pushed toward global aware
ness and looking long-term. That’s one of the things that I find
very useful about games. . . . I think these are the timelines we
need to be looking at — the one-hundred- or two-hundred-year
horizons. Because most of the really bad stuff that’s happening
right now is the result of very short-term thinking.
We can break free of the cognitive chains of short-term isolated thinking,
with games that direct our collective attention to the future and challenge us
to take a global perspective.
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GOD GAMES LIKE Spore have gotten us successfully started on this journey.
Now a different genre of games can get us where we need to go: massively
multiplayer forecasting games, or forecasting games for short.
Forecasting games combine collective intelligence with planetary-scale
simulation. They ask players to reimagine and reinvent the way we feed our
selves, the way we transport ourselves, the way we get water, the way we design
cities, the way we manufacture everything, the way we power our lives. They’re
designed to create diverse communities capable of investigating the long-term
challenges we face, propose imaginative solutions, and coordinate our efforts
to start putting our best ideas into action at the planetary scale.
It’s a process I call massively multiplayer foresight. And future-forecasting
games are the perfect tool for helping as many people participate in the pro
cess as possible.9
Which brings us to our final fix for reality:
A FIX #14: MASSIVELY MULTIPLAYER FORESIGHT
Reality is stuck in the present. Games help us imagine and
invent the future together.
How exactly does massively multiplayer foresight work? The best way to
understand the process is to start with the project that inspired the forecasting
game genre.
World Without Oil : Play It Before You Live It
You know it’s bad for you.
You’ll cut back someday.
On April 30, join a World Without Oil—and play it before you live it.
—Announcement for the game
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In April 2007, the world ran out of oil.
It didn’t run completely out of oil—it simply ran out of enough oil. The
daily demand for oil worldwide began to outpace our daily production capac
ity. Shortages broke out, reserves were tapped, and yet the gap between global
supply and demand grew wider.
The United States was among the hardest countries hit. During the darkest
days of the crisis, as many as 22 percent of Americans were unable to get ac
cess to gas, while one in ten U.S. companies buckled under the strain of
higher fuel costs and diminished operating capacity.
Two main strategies emerged to deal with the oil crisis.
We could collectively reduce our daily demand for petroleum in order to
create equilibrium with the available supply.
Or we could compete even more aggressively for the available oil—with
our own individual neighbors, with other companies, with other states, and
with other countries.
Of course, this didn’t really happen—at least not for most of us.
But for two thousand online gamers, this peak-oil scenario was the basis for
a life-changing six-week experiment: a collaborative simulation designed to
find out what would happen if demand for oil did eventually outstrip our sup
ply, and what we could collectively do about it.
The project was called World Without Oil (WWO), and it was the first
massively scaled effort to engage ordinary individuals in creating an immersive
forecast of the future.
A HOW TO PLAY WORLD WITHOUT OIL
At heart World Without Oil is very simple. It’s a “What if?” game.
What if an oil crisis started today—what would happen? How
would the lives of ordinary people change?
What would you do to survive the crisis? How would you help
others?
Let’s play “What if?” and find out.
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Create your own story of life during the oil crisis—and share
it with us by e-mail or by phone call, by photos or by blog post,
by videos or podcasts.
Then join our citizen “nerve center” at worldwithoutoil.org
to track events and share solutions. Every day, we’ll update you
with news about the crisis, and highlight our favorite stories
from across the country and around the world.
No expert knows better than you do how an oil shock could
impact your family, your job, your town, your life. So tell us
what you know.
Because the best way to change the future is to play with
it first.
Funded by the Corporation for Public Broadcasting and presented by the
Independent Television Service (ITVS), World Without Oil was first con
ceived by Ken Eklund, an independent writer and interactive developer based
in San Jose, California. He pitched the idea in response to an ITVS announce
ment of funds up to $100,000 being made available for innovative educational
online games. I was invited by ITVS to serve on the evaluating committee
for online game proposals.
“No one today has a clear picture of oil availability or what will happen
when demand inevitably outstrips supply,” Eklund wrote in his proposal.
“That will largely depend on how well ordinary people respond to the crisis.
Until now, no one has ever thought to ask them what they might do. WWO
will evoke the wisdom of crowds in advance, as players work together to gain
grassroots insights into the forces that will rule at street level in a crisis—and
figure out the best ways to prepare, cooperate, and collectively create solutions
if and when a real peak-oil shortage happens.”
It was designed as a massively multiplayer thought experiment: players
would spend six weeks imagining how such a crisis might play out in their
local communities, their industries, and their own lives. They would make
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highly personal forecasts using online social media. And they would rely on
an “alternate reality dashboard” to get daily updates on the scenario, in the
form of fictional news stories, video reports, and economic indicators from the
peak-oil crisis in order to flesh out their personal forecasts in more detail.
Players would also be strongly encouraged to take the simulation a step
further, and spend some time each day living their real lives as if the simulated
oil shortage were true. How hard would it be to get to work, or to prepare din
ner, or to see friends and family if the fictional simulation were real? Players
were challenged to test their own ability to adapt, rapidly and dramatically, to
a potential oil crisis. Instead of just imagining a peak-oil scenario, they could
start making changes and testing adaptive solutions for real.
Each day in real time would represent a week in the simulation. This
would enable players to consider longer-term impacts and strategies. The
game itself would last for thirty-two days, so the scenario could play out over
thirty-two weeks.
WWO would give players firsthand insight into a plausible future, helping
them prepare for, or even prevent, its worst outcomes. The game would also
create a collective record of how a real peak-oil scenario might play out—a
kind of survival guide for the future, a record of tremendous value for educa
tors, policy makers, and organizations of all kinds.
I happily accepted Eklund’s invitation to join the project team as the
game’s “participation architect”—a fancy way of saying my job was to help
make sure every single player found a way to contribute meaningfully to the
collaborative effort.
Of course, to start, we had to attract a community of players. I set our target
at one thousand players, a number based on my experience with online com
munities and collective intelligence. One thousand participants seems to me
to be a critical threshold to allow for an online game to get interesting—to
ensure enough diversity among players, to have enough participants to tackle
missions on an epic scale, and to produce enough chaotic interaction to gen
erate complex and surprising results.
For six weeks before we launched, we spread the word online and at public
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events. We asked our friends and colleagues to blog about it. I announced the
game in my keynote for the Serious Games Summit, an annual two-day meet
ing in San Francisco for people working on games designed to teach, train,
and solve real problems. ITVS reached out to educators and media creators
across the country. There wasn’t any other marketing plan or promotional
budget for the game. It was simply an open, public invitation to simulate the
future, and the game was free to play.
So who showed up to play? They numbered just over nineteen hundred
(nearly doubling our initial goal), evenly divided between men and women,
and representing all fifty United States and a dozen countries abroad. Most
players were in their twenties or thirties, but there were notable clusters of
every age group, from teenagers to seniors. And our most active players brought
together an astonishingly diverse range of personal concerns and real-life ex
pertise to the game. For example:
• Peakprophet, a self-described “hobby farmer” in Tennessee, who
forecast the collapse of the fresh-food supply chain—and then
took it upon himself to train other players how to grow their own
food and increase their food self-sufficiency.
• Lead_tag, a soldier stationed in Iraq, who blogged every single day
of the game, creating a series of thirty-two reflections on the chal
lenges of fighting a war during an oil crisis.
• Anda, a college student pursuing a bachelor of fine arts in graphic
design at the San Francisco Art Institute, who created a series of
eleven Japanese manga-style Web comics about how she and her
friends would help each other during the oil crisis, and how it
might affect their ability to find work after graduation.
• OrganizedChaos, a dispatcher at a General Motors plant in De
troit, who contributed fifty-five blog posts, videos, and podcasts, and
found herself forecasting that pretty soon—peak oil or not—she
would no longer have a job. As a result, at the end of the game she
decided to go back to school in real life to prepare for a new career
in a postoil economy.
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Once we’d assembled our forecasting community, it was crucial for us that
a significant portion of our players stay engaged with the game for its entire
six-week duration. That’s because when it comes to future forecasting, our first
ideas are often the most obvious and generalized, and therefore the least use
ful. It takes a while, even for an experienced forecaster, to drill down to the
most interesting specifics and spin off unexpected possibilities. So we adopted
several strategies to keep players engaged and actively investigating different
aspects of the scenario.
First, each game day we added a new piece of information to the mix: roll
ing brownouts from oil-dependent power companies; airlines canceling flights
and dramatically raising the cost of tickets; empty shelves and food shortages
due to inability of deliveries to be made to local stores. In return, players told
us about difficulties dealing with unreliable power at home; business travelers
getting stranded in other countries when airports unexpectedly shut down;
public transportation overcrowding in towns and cities with previously un
derutilized systems; a disruptive uptick in work-from-home days; the rise of
bicycle thefts and a new bicycle black market; impromptu homeschooling as
a result of gas shortages in suburban and rural areas; and neighborhood pot
luck meals to deal with the food shortage.
Another important tool for continuing participation was our alternate reality
dashboard, which included a map depicting thirty-eight different regions, such
as the Boston metro area, the Cincinnati–Columbus metro area, the Great
Lakes, the High Plains, and the Atlantic South, each with its own set of “power
meters” reflecting the local rise and fall in quality of life, economic strength,
and social stability. The power meters fluctuated in direct response to player
activity. The more positive forecasts they made, the more cooperative strategies
they developed, and the more actively they reduced their own collective daily
oil consumption, the more favorable the regional metrics. However, if players
chose to imagine a darker turn of events, or if they chose to focus on how in
creased competition might play out, or if they reported significant difficulties or
hardships in adapting to a lower-consumption lifestyle, the metrics would reflect
increased chaos, rising misery, or even economic collapse. The meters created
a clear feedback loop between players’ stories and the scenario updates.
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Of course, the sizable online audience that assembled for World Without
Oil was also a huge incentive for players to tell the best stories possible. For
every active forecaster, we had an additional twenty-five people watching the
game and writing about it. This amplification of their ideas helped make the
players’ efforts feel more meaningful.
In the end, the game produced more than a hundred thousand online
media artifacts—including a core set of more than two thousand future-
forecasting documents from the players and tens of thousands more blog posts
and articles reflecting on the game and its findings. One reviewer called it
a “huge growing, twisting network of news, strategy, activism, and personal
expression.”10
At first, the majority of players focused their efforts on imagining how local,
regional, and international competition for oil resources would play out in this
new environment of increased scarcity. They exercised a dark imagination,
anticipating the worst possible outcomes and the most serious threats. They
documented gas theft, riots, food shortages, widespread looting, job loss,
school closures, and even military actions worldwide. At a more personal level,
they told stories of personal stress, anxiety, and families in crisis.
But over the course of thirty-two weeks, the balance shifted. About halfway
through the game, having exhausted their dark imagination, players began
focusing on potential solutions. They started imagining best-case-scenario
outcomes: new ways of cooperating to consume less, a focus on local com
munity and neighborhood infrastructure, less time spent commuting, the geo
graphic reassembly of extended family, and more time spent in pursuit of a
new American dream—happiness built around notions of sustainability, sim
plicity, and stronger social connectivity.
The game started with near-apocalyptic undertones; it ended with explicit,
if cautious, optimism. The best-case-scenario outcomes were posed not as
probabilities—and certainly not as inevitabilities—but rather as plausible pos
sibilities worth working toward.
There was no explicit prompt to start with dark imagination and only later
veer toward optimism. But it is, in fact, a very sound forecasting strategy.
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Researchers have pointed to a particularly American failure to believe that the
worst can really happen, because we’re systematically trained by our culture
to focus on the positive. It’s a failure that makes us more susceptible to cata
strophic events, like Hurricane Katrina or the 2008 housing market collapse,
for example. In Never Saw It Coming, sociologist Karen Cerulo argues that
our collective inability to focus on negative futures is our culture’s biggest
blind spot.11 As one reviewer of Cerulo’s book summed it up: “We are indi
vidually, institutionally, and societally hell-bent on wishful thinking.”12 We are
very good at positive thinking, but we tend to avoid articulating worst-case
scenarios, which unfortunately makes us more vulnerable to them and less
resilient if they occur.
World Without Oil gave players a space for nonwishful thinking; that’s
what created a sense of urgency to find solutions. That mind-set also lent a
sense of gravitas and realism to even the most hopeful stories players told
later in the game—stories we later compiled into a guide, “A to Z: A World
Beyond Oil.”13 It contains some of the most interesting community solutions
players devised and can give you a taste of how massively multifaceted the
final collaborative forecast was. Here are a few of my favorite topics from the
document:
• Architecture Without Oil—notes from attendees of a national ar
chitecture convention on how to design and build homes for a
world without oil
• Fellowship Without Oil—a collection of sermons and prayers
from pastors, ministers, and other spiritual leaders offering guid
ance for how to act compassionately during the oil crisis
• Neighborhood Without Oil—guidelines for how to build stronger
personal relationships with our geographically closest neighbors,
the people most likely to be of assistance to us during an oil crisis
• Your Mama Without Oil—reflections from mothers of young chil
dren on how to parent in a world without oil
• Zoom Zoom Without Oil—conversations among automotive rac
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ing fans about the future of NASCAR and potential partnerships
with alternative vehicle races, including electric vehicle races and
human-powered vehicle races
“The forecasts are of astonishing quality,” one reviewer said of WWO after
ward. “The players got to the heart of a complex subject.”14 I think “heart” is
a key word here, because players were telling stories about the futures they
cared about most—the future of their industry, their religion, or their own
town and their children.
After the game, creative director Ken Eklund reflected on what it had ac
complished. “WWO didn’t only raise awareness about oil dependence. It
roused our democratic imagination. It made the issues real, and this in turn
led to real engagement and real change in people’s lives. Via the game, play-
ers made themselves better citizens.” This is clearly evident in what players
reported afterward. One player reported:
I really mean it when I say WWO changed my life. I really have
been using my cloth bags at the stores, walking more/driving less,
turning off lights, and, yes, recycling. My friends, family and co
workers have all noticed the difference. In all seriousness, this
entire thing has made me a different person.15
While another wrote:
This experience has been just incredible for me. I’ve learned so
much and started to think about even small things in my daily life
in new ways. . . . Your stories and suggestions give me hope, that
good ideas are emerging, that people are reaching out to help each
other through these times, that necessary skills and knowledge
are being saved and treasured for times when we will need them
desperately. You show me that many really great people are out
there . . . [and] you’ll lead the way through.16
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Today, the entire simulation has been preserved in a sort of online time
machine at Worldwithoutoil.org, where you can experience the game from
day one all the way through day thirty-two. Each day of gameplay is captured
in time so you can see exactly how the collaboration unfolded; there are also
guidelines for playing the game yourself today—on your own, with your fam
ily, with colleagues, with a classroom, or with your neighbors. In fact, the
simulation has been repeated many times at a smaller scale to help individu
als and communities prepare themselves, and invent their own solutions, for
living in a world beyond oil.
PERHAPS YOU’RE WONDERING—as many people have asked me since—why
did the players participate?
Why would anyone want to play a serious game like World Without Oil
instead of a fantasy game, an escapist game, a completely feel-good game?
I asked myself the same question—before WWO launched, while it was
being played and afterward, even when we had proof that players were enjoy
ing themselves and audiences found it compelling to watch the project unfold.
Here’s what I’ve come to believe about a game like WWO. By turning a
real problem into a voluntary obstacle, we activated more genuine interest,
curiosity, motivation, effort, and optimism than we would have otherwise. We
can change our real-life behaviors in the context of a fictional game precisely
because there isn’t any negative pressure surrounding the decision to change.
We are motivated purely by positive stress and by our own desire to engage
with a game in more satisfying, successful, social, and meaningful ways.
I also firmly believe that many gamers want to do something that matters
in the real world as much as their efforts matter in the game world. One player
summed this up best:
Looking back at World Without Oil, I think it is the most amazing,
best multiplayer game I have experienced. Usually gaming takes
time away from accomplishing useful things in real life, but WWO
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taught me a lot, lowered my electric bill, and got me focused on
doing things that matter to me.17
Gamers are ready and willing to take on challenges outside of strictly vir
tual environments. Meanwhile, people who don’t ordinarily play games are
happy to do so when it can help make a difference in the real world.
The numbers are still small. Two thousand players doesn’t begin to compare
with Spore’s active community of more than a million. But unlike Spore, which
represents roughly two decades of some of the smartest computer program
mers, some of the most creative game designers, and some of the most brilliant
artists in the world working together to advance the genre of planetary simula
tion and god games (SimEarth was released in 1990), we are essentially still
in the Pong days of future-forecasting games. (With the operating budget of
Pong to boot.)
We are Pong, competing with Spore. It’s not much of a matchup yet.
But as the field attracts more of the world’s best programmers, storytellers,
designers, and artists, as more people are exposed to these games and learn
how to play them, and as we invest millions, rather than thousands, of dollars
in developing these future worlds, we will grow our future world–building
skills just as we’ve grown our virtual world–building skills over the past thirty
years. With enough attention and investment, we will start to create immer
sive future environments as engaging as our favorite virtual worlds.
WORLD WITHOUT OIL changed the lives of many of our players— but it was
also a life-changing experience for me.
It was the proof-of-concept game that convinced me we really can save the
real world with the right kind of game. It’s the project that inspired me to
define my biggest hope for the future: that a game developer would soon be
worthy of a Nobel Prize.
I’ve since taken to advertising that goal everywhere I go, in the hopes of
inspiring other game developers to join me in my mission. Of course, both
inside and outside the game industry, when I suggest the idea, I’m often met
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with skepticism. How could a game possibly accomplish enough real-world
good to warrant such a prize?
Even on the heels of a project as promising as World Without Oil, it’s true
that winning a Nobel Prize is a fairly bold ambition. But consider this: Albert
Einstein, who won his own Nobel Prize in physics in 1921, once famously
said, “Games are the most elevated form of investigation.” This quotation ap
pears in multiple biographies of Einstein and circulates widely in various
collections of famous sayings, but, interestingly, its origins remain elusive. No
one seems to have recorded the context of Einstein’s statement—when or
where he said it, or what he meant by it. Why would an esteemed physicist
call games, and not science, the most elevated form of investigation? It’s an
unsolved mystery—one I’ve spent much of my free time puzzling over.
Although of course I can’t say for sure I’ve solved the mystery, I do have a
theory. And it comes directly from working on World Without Oil.
Einstein, we know from many biographers, was a gamer—albeit a some
times reluctant one. He had a lifelong love-hate relationship with the game
of chess. He played it enthusiastically as a child, although he gave it up for
much of his adult life, even once insisting to the New York Times, “I do not
play any games. There is no time for it. When I get through work I don’t want
anything which requires the working of the mind.”18 Yet many friends and
colleagues recall playing countless games of chess with Einstein, particularly
later in his life.
Historians have suggested that Einstein avoided chess during the height of
his scientific career precisely because he loved it so much and found it so
distracting. “Chess holds its master in its own bonds,” he once said, “shackling
the mind and brain.”19 In other words, when he started thinking about chess,
he found himself unable to stop. Why? Most likely because, as so many chess
masters have noted, the game is an incredibly compelling problem that be
comes more compelling the longer you think about it.
The central problem of chess is perfectly constructed, clear, and con
strained: how do you manipulate a set of sixteen resources of different abilities
in order to capture your opponent’s most valuable asset, while simultaneously
protecting your own? But it can be approached with endlessly many different
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strategies, each strategic effort changing the future possibilities in the problem
space. As one famous chess saying goes, “Chess is infinite.”
There are 400 different positions after each player makes one move
apiece. There are 72,084 positions after two moves apiece. There
are 9-plus million positions after three moves apiece. There are 288
plus billion different possible positions after four moves apiece.
There are more potential games than the number of electrons in
our universe.20
The possibility space of chess is so massive and complex, one individual
has no hope of understanding or exploring it fully—even if one spends a
lifetime, as many chess players do, investigating it.
Fortunately, while chess is a two-player game, it is also a massively multi
player project. The global community of chess players has collaborated for cen
turies to explore and document its problem space as thoroughly and imaginatively
as possible. Indeed, for as long as modern players have played chess, they have
recorded their games, shared strategies, formalized successful approaches, and
published them for others’ benefit. Even after centuries of collective play, the
chess community continues to seek a better understanding of the problem, to
invent more surprising and successful approaches, and to hold the massively
many possibilities of the game in their head as they drive the sum human un
derstanding of the game forward, one move at a time.
To play chess as a more than casual player is to become a part of this
problem-solving network. It means joining a massively collaborative effort to
become intimately familiar with an otherwise unfathomably complex possibil
ity space. And that’s what I believe Einstein meant when he described games
as an elevated form of investigation. When enough people play a game, it
becomes a massively collaborative study of a problem, an extreme-scale test
of potential action in a specific possibility space.
I believe that’s the direction we’re heading with forecasting games. These
games help us identify a real-world problem and study it from massively mul
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tiple points of view. They present the problem in a compelling way, and they
help us compile a record of massively multiple strategies for addressing it.
They give us a safe space to play out the possible consequences of each and
every possible move we could make. And they help us anticipate the massively
multiple moves that others could conceivably take.
That’s actually what we tried to do with World Without Oil. We defined a
problem: an oil shortage, with no available means of increasing supply. There
was a clear goal: to resolve the imbalance between supply and demand. The
possible strategies were infinite. We asked players to craft their own strategies,
based on their own unique points of view: a combination of location, age, life
experience, and personal values. We asked them to test, on a local scale, dif
ferent actions, and to report their findings. Taken together, all the players’
stories and solutions represent massively multiple perspectives on the same
problem. It was a truly elevated investigation.
And in a world of changing climate, geopolitical tensions, and economic
instabilities, there are plenty more problems to be tackled with our collective
imagination.
If we can develop the same kind of intelligence about the real problems
we face as players do about their favorite games, then we will be able to prac
tice better planet craft. We’ll elevate our collective understanding of the chal
lenges we face. And we’ll build a global community of individuals ready to
play a role in discerning the right moves to make in the future.
At the end of World Without Oil, I was struck by how optimistic players
were. Despite having spent nearly a month imagining incredibly dark fore
casts, our players wound up feeling better—not worse—about the future and
their ability to impact it. They experienced a sense of improved capability,
greater resilience, and realistic hope.
In other words, they became what futurist Jamais Cascio calls “super-
empowered hopeful individuals,” or SEHIs.21
A SEHI (pronounced SEH-hee) is someone who feels not just optimis
tic about the future, but also personally capable of changing the world for
the better. According to Cascio, SEHIs get their confidence from network
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technologies that amplify and aggregate individual ability to impact the com
mon good.
Cascio coined the term “SEHI” in contrast to another term, “super- empowered
angry men,” which New York Times columnist Thomas Friedman used in his
writing about terrorism in a globally networked age. Osama bin Laden, Fried
man wrote, seeks to create super-empowered angry men who feel capable of
leaving their mark on the world, in terrible ways.22 In response, Cascio explains:
The core of the “super-empowered angry individual” (SEAI) argu
ment is that some technologies may enable individuals or small
groups to carry out attacks, on infrastructure or people, at a scale
that would have required the resources of an army in decades
past. . . . But angry people aren’t the only ones who could be em
powered by these technologies. As a parallel, the core of the
“super- empowered hopeful individual” (SEHI) argument is that
these technologies may also enable individuals or small groups to
carry out socially beneficial actions at a scale that would have re
quired the resources of a large NGO or business in decades past.23
SEHIs don’t wait around for the world to save itself. They invent and spread
their own humanitarian missions. More importantly, they are “able to do so
with smaller numbers, greater speed, and a far larger impact” than a slow
moving, risk-averse organization. Of course, in an ideal world, SEHIs would
be able to band together and scale up their efforts—to avoid making redun
dant efforts, to learn from each other’s mistakes, to amplify each other’s abili
ties to make a difference. Disorganized SEHIs would have a hard time making
significant strides. But organized SEHIs—well, they could change everything.
So a year after the World Without Oil experiment, Cascio and I teamed up
at the Institute for the Future to find as many of those millions of SEHIs as
possible—to give them a platform for organizing, and a new game to play.
It was called Superstruct, and its promise was simple: Play the game, invent
the future.
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Superstruct: Inventing the Future of Organization
Every year, the Institute for the Future produces a Ten-Year Forecast. It’s a
look ahead at the next decade, to identify new economic forces, social prac
tices, and changing environmental realities that will impact the way leading
businesses, governments, and nonprofit organizations work, and to define the
new challenges they’ll face. As we like to say at IFTF, “Ten years is a good,
useful horizon—distant enough to expect real changes, close enough to feel
within our grasp.”24
Each Ten-Year Forecast (TYF) has a defining theme, a driving question. In
2008, the TYF program director Kathi Vian decided that the driving question
for the next year’s forecast would be: What is the future of scale for human
organization?
Clearly, we were embarking on a decade of extreme-scale challenges: eco
nomic collapse, pandemics, climate change, the continuing risk of global
terrorism, and disruptions to our global food supply chain, to name just a few.
We knew that existing organizations would have to reinvent themselves in
order to simply survive, let alone make a difference.
“We know that the old ways of organizing the human race aren’t enough
anymore. They’re not adapted to the highly connected world we’re living in.
They’re not fast enough, or collaborative enough, or agile enough,” Vian
wrote during our early brainstorming meetings. “We need to design better
ways for the world to work together in the future. We need networked organi
zations that can solve problems better, move faster, be more responsive, and
overcome the old ways of doing and thinking that paralyze us.”
So we wanted to find out: How might businesses, governments, and non-
profit organizations team up to make each other more resilient during crisis?
How could existing organizations work together to tackle these planetary-scale
problems? How should these entities engage the super-empowered individuals
who want to be a part of changing the world—and who will go it alone, for
better or for worse, if they don’t feel engaged?
Our hunch was that surviving the next decade would require entirely new
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ways of cooperating, coordinating, and creating together. So we wanted to find
a new strategic language for talking about revolutionary ways of working to
gether at extreme scales—language that could completely shift our thinking
about how to adapt for the coming decade.
We looked at a lot of potential language, but as soon as we hit on the term
“superstruct,” we knew we’d found it.
r str kt/
verb trans. [L. superstructus, p.p. of superstruere, to build upon;
super-, over + -struere, to build. See super-, and structure.]
To build over or upon another structure; to erect upon a
foundation.25
“Superstruct” is a term that shows up most often in the fields of engineer
ing and architecture. To superstruct a building is to extend it, to make it more
resilient.
Superstructing isn’t about just making something bigger. It’s about working
with an existing foundation and taking it in new directions, to reach beyond
present limits. It means creating flexible connections to other structures, to
mutually reinforce each other. And superstructing means growing in strategic
and inventive ways so that you can create new and more powerful structures
that would have been previously unimaginable.
So superstruct really seemed to capture the process of extension and rein
vention that we wanted to explore in our Ten-Year Forecast. But what would
be the best way to investigate a process that didn’t quite exist yet? ee
My graduate studies background is in a social science called “perfor
mance studies,” in which one of the core research methodologies is to actu
ally do, or perform, the thing that you’re studying. So we decided to build a
superstructure.
We decided to superstruct our own Ten-Year Forecasting project by opening
it up to the public. We would conduct our primary TYF research as a live,
online six-week collaborative experiment—completely open to anyone who
wanted to join us.
superstruct /�süp
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We called this experiment, naturally, Superstruct, and we framed it as a
massively multiplayer forecasting game. We wanted the world to help us fore
cast the future of organizing at extreme, or epic, scales in order to survive real
global threats and solve real planetary-scale problems. And we committed to
using whatever collective forecast our players came up with as the foundation
for our annual research report and conference the following spring.
The core creative team for the project was made up of program director
Kathi Vian, scenario director Jamais Cascio, and myself, the game director. We
spent six months working with a team of a dozen additional IFTF researchers
and designers to develop the 2019 scenario, research the game topics, create
the immersive content, design the gameplay, and build the website.
The game launched on September 22, 2008, with a press release from a
fictional organization called the Global Extinction Awareness System. The
press release was dated September 22, 2019.
For immediate release:
September 22, 2019
Humans have 23 years to go
Global Extinction Awareness System starts the countdown for
Homo sapiens.
Based on the results of a yearlong supercomputer simula
tion, the Global Extinction Awareness System (GEAS) has reset
the “survival horizon” for Homo sapiens—the human race—
from “indefinite” to 23 years.
“The survival horizon identifies the point in time after which
a threatened population is expected to experience a cata
strophic collapse,” GEAS president Audrey Chen said. “It is the
point from which a species is unlikely to recover. By identifying
a survival horizon of 2042, GEAS has given human civilization a
definite deadline for making substantive changes to planet and
practices.”
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According to Chen, the latest GEAS simulation harnessed
over 70 petabytes of environmental, economic, and demographic
data, and was cross-validated by ten different probabilistic
models.
The GEAS models revealed a potentially terminal combina
tion of five so-called “superthreats,” which represent a colli
sion of environmental, economic, and social risks.
“Each superthreat on its own poses a serious challenge to
the world’s adaptive capacity,” said GEAS research director
Hernandez Garcia. “Acting together, the five superthreats may
irreversibly overwhelm our species’ ability to survive.”
GEAS notified the United Nations prior to making a public
announcement. The spokesperson for United Nations Secretary-
General Vaira Vike-Freiberga released the following state
ment: “We are grateful for GEAS’ work, and we treat their latest
forecast with seriousness and profound gravity.”
GEAS urges concerned citizens, families, corporations, in
stitutions, and governments to talk to each other and begin
making plans to deal with the superthreats.
We chose an intentionally provocative starting point for the scenario for
several reasons. First, we wanted players to propose awe-inspiring solutions.
So we had to pose a scenario that would inspire a sense of awe and wonder—
an epic “What if?” What would you do if you woke up one morning to dis
cover that the world’s most trusted supercomputer had calculated the entire
human species was as endangered as tigers, polar bears, and pandas are today?
Second, we wanted to learn something new, so we had to push our players
to imagine previously unthinkable ideas. We aimed to create a forecasting
context so far from their ordinary day-to-day concerns that they would feel free
to practice extreme creativity and be comfortable pitching “outlier,” or unex
pected, ideas.
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And third, we wanted to give our players a clear goal, a way to measure their
success in the game. The GEAS survival horizon gave us the perfect way to
do both. We would challenge our players to work together to extend the sur
vival horizon from the year 2042 as far as we could possibly take it. Each year
they added to the horizon would represent a significant milestone in the
game. (Advances in the survival horizon would be based on an algorithm
factoring in the number of active players, how many game missions they com
pleted, and how many achievements they unlocked.)
To ground the game in some specific forecasting topics, we identified five
key areas in which players could make a significant impact on our survival
horizon. These were the five superthreats, extreme-scale challenges that posed
the greatest threat to humanity’s survival. But they weren’t just threats—they
were also opportunities, key areas for coordinated effort and innovation,
among organizations and SEHIs alike.
If you wanted to make a difference in our game world of 2019, you had to
pick one of these superthreats and start tackling it with the biggest, most sur
prising ideas you could come up with. These were the five superthreats:
• Quarantine covers the global response to declining health and
pandemic disease, including the current respiratory distress syn
drome (ReDS) crisis. The challenge: How can we protect and
improve our global health, especially in the face of pandemics?
• Ravenous focuses on the imminent collapse of the global food
system, leading to food safety lapses and shortages worldwide. The
challenge: How can we feed ourselves in more sustainable and
secure ways?
• Power Struggle follows the tremendous political and economic
upheaval, as well as quality-of-life disruptions, we may suffer as we
attempt to move from oil-based societies to solar, wind, and bio
fuel societies. The challenge: How can we reinvent the way we
create and consume energy?
• Outlaw Planet tracks the efforts to hack, grief, terrorize, or other
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wise exploit the communications, sensor, and data networks we
increasingly rely on to run our lives. The challenge: How can we
be more secure in a globally networked society?
• Generation Exile looks at the difficulties of organizing society
and government in the face of one particular challenge: the disap
pearance of secure habitats for three hundred million refugees
and migrants, who have been forced to leave their homes and in
many cases their homelands due to climate change, economic
disruption, and war. The challenge: How can we govern ourselves
and take better care of each other across traditional geopolitical
borders?
To help players quickly grasp the details of this complex scenario, for each
of these superthreats we created a short video trailer and a series of news
headlines describing unfolding events. We also released an online report, set
in the year 2019, outlining some of the dilemmas each of these superthreats
might provoke, and how they might interact with and magnify each other. In
the report, we emphasized a sense of optimism about humanity’s ability to
overcome the superthreats.
The human species has a long history of overcoming tremendous
obstacles, often coming out stronger than before. Indeed, some
anthropologists argue that human intelligence emerged as the
consequence of the last major ice age, a period of enormous en
vironmental stress demanding flexibility, foresight, and creativity
on the part of the small numbers of early Homo sapiens. Histori
cally, those who have prophesied doom for human civilization
have been proven wrong, time and again, by the capacity of our
species to both adapt to and transform our conditions.
GEAS does not argue or believe that this future is unavoidable.
This is perhaps the most important element of our forecast. This
is not fate. If we act now—and act with intelligence, flexibility,
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foresight, and creativity—we can avoid the final threat. We may
even come out of this period far stronger than we were before.
Both the report and the trailers ended with the same call to action: Join us
to invent the future of the human species. We announced that volunteers were
gathering on an online social network site called Superstruct. And we issued
a public invitation—on blogs, on Facebook, on e-mail, on Twitter—to join
the network. Our core message: Everyone has a part to play in reinventing the
way the world works. And in the end, we attracted 8,647 super-empowered
hopeful individuals to contribute their best ideas for the future to our super
structing experiment.
But before they tackled the superthreats, our players had an important first
mission: invent their future selves.
Like any present-day social network, our 2019 social network asked you to
fill out a personal profile. But our profile was different: it focused on surviv
ability. What are the specific skills, resources, and communities you can bring
to bear on these superthreats? What are you uniquely qualified to contribute
to reinventing the world? We encouraged players to have fun imagining their
future selves, but we also told them to keep it real. This was essential. Don’t
invent a fictional character, we told them. This is about real play, not role play.
We want to know who you really think you might be in 2019. Feel free to
dream big, but make sure it’s grounded in reality.
Here’s the profile. How would you answer these questions? Remember: It’s
not who you are today. It’s who you might be in the future.
YOUR WORLD IN 2019
Where do you live?
Who do you live with?
What do you do? Where do you work?
What matters to you most?
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How did you get to be this person? Was there a particular
turning point for you in the past ten years?
YOUR UNIQUE STRENGTHS
What do you know more about than most people? Tell us
about your skills and abilities.
Who do you know? Tell us about the communities and groups
you belong to, and what kinds of people are in your social
and professional networks.
This first mission helped immerse players in the future. It required them
to vividly imagine the year 2019, and how their work and lives might be dif
ferent by then. It also helped them identify specific personal resources they
could bring to bear on the superthreats. At heart, Superstruct was about figur
ing out new roles for individuals, organizations, and communities to play in
much bigger, longer-term efforts to make life on this planet better. To accom
plish this goal, we had to help our players make direct connections be
tween their current skills, resources, and abilities and the demands of the
future.
If you were to ask an ordinary person if they could personally fix the econ
omy, stop a pandemic, or prevent famine, they probably wouldn’t even know
where to begin. So we gave the players a specific place to start: in their own
communities, groups, and social networks, using whatever they knew best as
a foundation for suggesting solutions.
Finally, this mission gave us some concrete data about our players. We
asked players to tell us, confidentially, a little bit about who they were in 2008,
to help us put their forecasts and ideas into context. This 2008 data didn’t
appear on their public profile; it was only to help during the research process,
so we could cross-reference their future ideas by real-life age, location, and
occupation. We wanted to find out more about how SEHIs think of them
selves and what kinds of projects they are most likely to tackle.
So who superstructs? Here’s what we found out.
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Out of just under nine thousand forecasters who joined the effort, the vast
majority were between the ages of twenty and forty, with the rest spread out
like a bell curve. Our youngest player was ten (he was particularly interested
in the future of food, especially “lab-grown meat,” which is in fact an emerg
ing food technology). Our oldest player was ninety (she was interested in the
future of education).
We had players from forty-nine out of fifty U.S. states and more than
one hundred countries worldwide. We had a startlingly diverse group of pro
fessionals, including chief engineers, chief technical officers, chief creative
officers; longshoremen, hotel concierges, and museum curators; astrophysi
cists, atmospheric scientists, mathematicians; nurses, plumbers, and photog
raphers. There were also numerous college and graduate students, senior
executives, members of the armed forces, and public servants.
What expertise did these diverse participants bring to the game? Play-
ers identified expertise in areas as wide as labor activism, transportation and
logistics, and robotics; specialty coffee, the comic book industry, the steel
industry; immigration, forestry, and fashion; tourism, health care, and journal
ism; chemical engineering, caregiving, and e-commerce; consulting, defense,
and human resources; forensics, human rights, and nanotechnology.26
These were among the skills and resources we asked players to bring to bear
on the five superthreats. And we asked them to tackle the superthreats in a
very specific way: by inventing superstructures.
A HOW TO INVENT A SUPERSTRUCTURE
This is a game of survival, and we need you to survive.
We’re facing superthreats, and we need to adapt.
The existing structures of human civilization just aren’t
enough. We need a new set of superstructures to rise above, to
take humans to the next stage.
You can help. Superstruct now. It’s your legacy to the
human race.
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Q: WHAT’S A SUPERSTRUCTURE?
A: A superstructure is a highly collaborative network that’s
built on top of existing groups and organizations.
THERE ARE FOUR TRAITS THAT
DEFINE A SUPERSTRUCTURE:
1. A superstructure brings together two or more different
communities that don’t already work together.
2. A superstructure is designed to help solve a big,
complex problem that no single existing organization
can solve alone.
3. A superstructure harnesses the unique resources, skills,
and activities of each of its subgroups. Everyone
contributes something different, and together they create
a solution.
4. A superstructure is fundamentally new. It should sound
like an idea that no one’s tried before.
Q: WHAT KINDS OF GROUPS CAN COME TOGETHER TO FORM
SUPERSTRUCTURES?
A: Any kind of group at all. For profit and not-for-profit, profes
sional and amateur, local and global, religious and secular,
online and offline, fun and serious, big and small.
ANY EXISTING COMMUNITY CAN BE ADDED TO A
SUPERSTRUCTURE! HERE ARE SOME EXAMPLES:
• Companies
• Families
• People who live in the same building or neighborhood
• Industry and trade organizations
• Nonprofits and NGOs
• Annual conferences or festivals
• Churches
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• Local or national governments
• Online communities
• Social network groups
• Fan groups
• Clubs
• Teams
Q: HOW DO I CREATE A NEW SUPERSTRUCTURE?
A: Start by picking a community that you already belong to.
What could your community uniquely contribute to solving one
or more of the superthreats? And who else do you want to work
with to make it happen?
When you’re ready to share your idea, create a new wiki
article. Use the wiki fields (name, motto, mission, who we need,
how we work, and what we can accomplish) to describe your
new superstructure.
Q: I’VE MADE A SUPERSTRUCTURE. WHAT NEXT?
A: When you have a basic description of your superstructure in
place, invite other SEHIs and your own friends, colleagues,
neighbors, and networks to join.
If you’ve made your superstructure public, keep an eye on
your wiki to welcome new members and to see how the super
structure evolves. If you’ve made your superstructure private,
be sure to check back often to approve new members so they
can help you build your superstructure.
Together, your Superstruct members can keep editing the
wiki until it describes exactly the way you think your super
structure should work.
DON’T STOP NOW!
Once you’ve created your first superstructure, there’s lots
more to do. You can create superstructures for other super
threats. Or you can design spin-off superstructures from your
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original superstructure. You can invent competing superstruc
tures, or bigger superstructures to swallow up superstructures
that are already existing.
Keep superstructing, and surprise us with your big ideas!
The most important rule for inventing a superstructure was that it should
be unlike any existing organization. It should be a fundamentally new com
bination of people, skills, and scales of work. But it also had to be a plausible
approach to a problem—a way to give people who don’t ordinarily work
on challenges like hunger, pandemic, climate change, economic collapse, or
network security a way to make a difference.
Inventing a superstructure was the core element of gameplay; it was how
players earned survivability points (up to one hundred), which tallied into
a total survivability score. The more thoughtful, clearly explained, creative,
and surprising the superstructure, the more points a player earned. A player
could also earn points by joining and contributing ideas to other players’
superstructures.
What, exactly, is a survivability score? We described it to players as follows:
Your Survivability Score is a number between 0 and 100 that ap
pears in your Survival Profile. When you first join, you have a
score of 0. Any score higher than 0 means you personally are be
coming more and more important to the survival of the species. If
you achieve a score of 100, you personally are absolutely central
to the future of the human race.
In other words, our scoring system wasn’t meant to be competitive, but
simply to represent your personal progress.
Let’s take a look at some brief descriptions of some of the particularly high
scoring superstructures, and the SEHIs who created them.
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WE HAVE THE POWER—ENERGY-HARVESTING CLOTHES
You don’t need to buy power from an energy company. You can
make your own power. What you wear every day can help you
collect and save energy, which you can use to power your laptop,
your cell phone, your MP3 player, or to provide heat.
Think: Jackets with solar panels that collect energy and can be
used to provide electric heat when you wear the jacket at night.
Headbands with solar-paneled flowers that collect the energy you
need to power your iPod. Fringed skirts that harness wind energy
and store it in a tiny battery that you can detach and use to power
anything at all. A belt with a sound wave collector that turns envi
ronmental noise into an energy source.
We’re creating and collecting designs for all kinds of wearable
energy sources. We’ll make working prototypes of these designs
and present them in a We Have the Power fashion show. We need
your help sharing and improving these designs so that as many
people as possible can harvest their own energy.
The We Have the Power superstructure was founded by SEHI Solspire, or,
in real life, Pauline Sameshima, an assistant professor in the department of
teaching and learning at Washington State University. She led her design class
in creating a series of real, working prototypes and impromptu campus fashion
shows for clothes that incorporated the kinds of wearable energy technologies
described above. Their SEHI mission: to use rapid prototyping and design
innovation to tackle the Power Struggle superthreat, and help invent the fu
ture of energy.
SEEDS ATMS—WITHDRAW YOUR FOOD FOR FREE
Food shouldn’t cost anything. Seeds also shouldn’t cost anything.
That’s why this superstructure has been created: to build a
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Seeds ATM network, so anyone who needs seeds can easily go to
an ATM and get free seeds.
What we want to accomplish: spread the GYO (grow your own)
food concept, as well as set the foundations of a bigger free-food
network.
We envision a network of secure Seeds ATMs installed at bank
locations worldwide. However, as a working prototype, we propose
a really simple hack: gumball machines. We will fill them with
seeds and set them to not need money, or to simply require a
penny. We will install them outside grocery stores and farmers’
markets.
This superstructure was invented by SEHI Jorge Guberte, a twenty-five-year
old digital artist in São Paulo, Brazil. With no direct connection to the food
industry or agriculture, he proposed a completely unexpected, extreme-scale
solution to the Ravenous superthreat. His SEHI mission: to make access to food
a basic civic right, and help invent the future of how we feed ourselves.
THE DEMOCRATIC CENTRAL AFRICAN
REPUBLIC (DCAR)—THE REFUGEE STATE
DCAR, the Democratic Central African Republic, is a “weakly
statelike entity,” or WSLE, a 16 million person quasi-state entity
in east central Africa in a contested region where the neighboring
countries have largely lost the will to continue fighting but will not
allow each other to declare victory.
Humanitarian efforts in this disordered area therefore had to
provide many basic functions of the state, such as identity services,
issuing what amounted to passports, issuing a basic electronic cur
rency, and generally trying to keep life going until somebody as
serted governance over the area.
Eventually, after four or five years of interim governance using
electronic democracy software and biometric cell phones, DCAR
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has begun to have semiofficial, quasi-state status. Like Taiwan, it
cannot safely assert full sovereignty, but the shells of the previous
governments of the region have technically passed their legitimacy
to the refugee councils of DCAR, and as long as nobody raises an
army, nobody seems to mind self-organizing refugees trying to
manage their lives until the governments settle their territorial
disputes.
Anybody can support DCAR. You just have to remember how
important it is that refugees get political rights to manage their
own lives, just as we do. Being a refugee is hard enough without
being oppressed too!
If you want to get more involved, display the DCAR flag wher
ever you can to let people know that DCAR still matters.
The DCAR superstructure was founded by SEHI Hexayurt, or Vinay
Gupta, a noted world expert on disaster relief. He is also the inventor of the
Hexayurt, an inexpensive, lightweight shelter designed to provide sustainable
housing for refugees. He wanted to address the Generation Exile superthreat
in the context of the ongoing African refugee crisis. His SEHI mission: to help
invent the future of peace and government.
NONE OF THESE ideas will reinvent the way the world works on its own. But
alongside the more than five hundred other superstructures that players cre
ated, they effectively prove a new reality: that problem solving at extreme
scales can involve ordinary people; that all scales of human organization can
combine and recombine in startling ways; that continuous reinvention is not
only possible, it’s an evolutionary imperative for the next decade.
WE RAN SUPERSTRUCT as a live forecasting experiment for six weeks. So what
were the final results?
After the game, our players inventoried and organized their efforts into a
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catalog of solutions called the Whole Superstructure Catalog (a play on Stew
art Brand’s Whole Earth Catalog), which you can view online, at Superstruct.
wikia.com.
In addition to their catalog of 550 superstructures, our players created more
than a thousand vivid first-person accounts of the superthreats, told in videos
and photos, blogs and Twitter updates, Facebook messages and podcasts. This
world lives online as a resource for other forecasters, policy makers, educators,
and interested individuals to explore and analyze.
We set up traditional discussion forums to provide players with a sounding
board for strategies they wanted to apply in their superstructures. The players
held court across more than five hundred different forum topics, such as “Net
working the offline world: How do we reach out to people who aren’t online?”;
“What can we do with bicycles: Beyond exercise, how can we use bicycles to
help solve some big problems?”; and “Art for art’s sake: What is the role of arts
in 2019? What role can art play during times of epic crisis?” There’s enough
reading material on these forums to comprise dozens of future-forecasting
reports—and it’s all saved online for public browsing.
In terms of gameplay, we had nineteen players achieve a survivability score
of 100—the equivalent of winning the staff of life in Spore, or creating a level
80 character in World of Warcraft. We invited these nineteen players to be
come our “SEHI 19,” and we extended invitations to them to continue col
laborating with the Institute for the Future. All of the players, but in particular
the SEHI 19, became a kind of superstructure for IFTF itself.
Finally, our Ten-Year Forecast team spent six months analyzing the results
of the forecasting game. We prepared the year’s TYF research report, “Super
structing the Next Decade,” developing the themes explored in our scenario
and analyzing the most promising superstructing methods demonstrated by
our players. We’ve since made these materials—including a set of “Super
struct strategy cards,” a visual map of the Superstruct ecosystem, and three
alternate scenarios for the next fifty years of planet craft—available to the
public on the Institute for the Future’s website.27
Oh, and just in case you’re wondering—how much good did our players
collectively do, according to the game’s Global Extinction Awareness System?
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By the end of the six-week game, the players had pushed the survival hori
zon for the human species to the year 2086—or one year more for every
thousand survivability points they collectively earned. That’s forty-four more
years they earned us on this planet—enough time for two more generations
of potential super-empowered hopeful individuals to be born and to start work
ing on these problems with us.
The entire experience is perhaps best summed up by a Twitter post from
one of our players. It epitomizes exactly what IFTF hoped to accomplish with
the game.
“This is my favorite vision of the future, ever,” he wrote. “Because it’s the
first one I feel personally capable of making a difference in.”
Superstruct was designed to wake gamers up to the possibility of making
the future together—a critical first step to increasing our collective engage
ment with global superthreats. But to produce real change in the world, it’s
not enough to spread a feeling of super-empowerment and hope. We also have
to build up actual world-changing capacity among gamers. We have to help
them cultivate the specific future-making skills and abilities, and acquire the
practical knowledge they need, in order to increase their chances of making
a real and sustained difference.
Super-empowered hope and collaborative creativity must be combined
with practical learning and real capacity development. And it can’t just happen
in the parts of the world where computer and video game technology is al
ready pervasive. World-changing games must be custom designed specifically
for the most impoverished regions of the world, where future-making skills are
most urgently needed—for example, developing areas in much of Africa.
These are the two key insights that led me to my most recent game,
EVOKE.
EVOKE: A Crash Course in Changing the World
EVOKE is designed to empower young people all over the world, especially
in Africa, to start actively tackling the world’s most urgent problems—poverty,
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hunger, sustainable energy, clean-water access, natural disaster preparation,
human rights.
Dubbed as a “crash course in changing the world” and produced for the
World Bank Institute, the learning arm of the World Bank, EVOKE is a social
network game designed to help players launch their own world-changing ven
ture in just ten weeks. It’s playable on computers, but it’s optimized for mobile
phones—the most ubiquitous social technology in Africa.
The world of EVOKE is set ten years in the future. The story, told in the
form of a graphic novel, follows the adventures of a secret superhero network
based in Africa. The network is made up of “stealth social innovators,” a con
cept we invented for the game.
Excerpt from episode eight of EVOKE. (Jacob Glaser, World Bank Institute, 2010)
Social innovation, of course, is a real concept—and an increasingly im
portant method of tackling poverty worldwide. It means applying entrepre
neurial ways of thinking and working to solve social problems that are
ordinarily tackled by governments or by relief and aid agencies. The key prin
ciple of social innovation is that anyone, anywhere, can start their own project
or business venture to try to solve a social problem. Also referred to as “social
entrepreneurship,” it emphasizes taking risks, understanding the local context,
and looking for breakthrough innovations, rather than applying standard,
cookie-cutter solutions.
So what is stealth social innovation? In the world of EVOKE, social innova-
tors tackle social problems with superheroic secrecy and spectacle— public
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and yet mysterious, like Batman or Spider-Man—in order to capture global
imagination so that the solutions have a real chance to catch on and spread
virally. EVOKE superheroes are particularly known for applying an inno vation
method referred to by real development experts today as “African ingenuity.”
Erik Hersman, a technologist and editor for the blog AfriGadget, is a lead
ing proponent of African ingenuity. Hersman, who grew up in Sudan and now
lives in Kenya, describes it as follows:
A Malawian boy creates a windmill from old bicycle parts and
sheet metal. A Kenyan man fabricates welding machines from
scrap metal, wood and copper wire. An Ethiopian entrepreneur
makes coffee machines from old mortar shells. A Malawian scien
tist invents a new micro–power plant that uses sugar and yeast. A
South African youth makes a working paraglider from plastic bags,
rope and bailing wire. Though you might not hear those stories in
the international press, these are just a few of the incredible tales
of African ingenuity happening every day in thousands of villages,
godowns, industrial areas, roadside shops and homes throughout
the continent. Africans are bending the little they have to their
will, using creativity to overcome life’s challenges.28
Many experts on Africa, including Hersman, believe that the people who
tackle the hardest problems in the developing world today will be the ones
most capable of solving any crisis, anywhere in the world, in the future. Indeed,
problem solvers in Africa today may leapfrog past the rest of the world, coming
up with cheaper, more efficient, and more sustainable solutions, simply be
cause they have no other choice. The obstacles they face are so enormous, and
the resources they have so limited, that their solutions must be more creative,
more resourceful, and more resilient than traditional solutions developed by
the rest of the world.
EVOKE is designed to help players become a part of the emerging culture
of African ingenuity—to build up their social innovation skills today so they
have a real chance to become the world’s superheroes in the future.
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So how does the gameplay work? Over the course of a ten-week “season,”
players are challenged to complete a series of ten missions and ten quests.
Each week’s challenges are focused around a new “urgent evoke.”
An evoke, in this game world, is an urgent call to innovation, an electronic
SOS message sent from a city in crisis to the secret problem-solving network
in Africa. In the first two episodes of the game, for example, the EVOKE
network is called upon to help prevent a famine in Tokyo and to rebuild fol
lowing a collapse of the energy infrastructure in Rio de Janeiro.
After reading the urgent evoke online, players are challenged to respond in
the real world—and get real, firsthand experience tackling an urgent crisis on
a small and local scale. Consider the first two EVOKE missions.
URGENT EVOKE: Food Security
More than a billion people go hungry every day. This week, YOU
have the power to change at least one of those lives. Your objec
tive: Increase the food security of at least one person in your com
munity. Remember: Food security isn’t about providing temporary
help or a single meal. It’s about long-term solutions to hunger and
food shortages. Here are some ideas to get you started:
• Help someone start a home garden.
• Volunteer at a local community garden.
• Invent a way to make it easier for people in your community to
share the food they have with others.
• Create a resource for local farmers.
URGENT EVOKE: Power Shift
Today, less than 10 percent of global electricity is produced by sus
tainable energy sources. This week, discover YOUR power to help
change that number. Your objective: Design a new way to power
something you use every day. Take a look around you. Something
YOU use or do every day could be powered differently— with solar
power, wind power, or kinetic power, for example. Maybe it’s
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your mobile phone. Maybe it’s the light you use to read at night.
Your solution should be cheaper or more sustainable than your
current power source.
To help them brainstorm creative solutions to these challenging tasks, we
provide players with secret “investigation files” that document social innova
tions already happening in Africa and other parts of the world—projects that
can spark their own African ingenuity and inspire their own efforts.
In order to receive credit for their missions, players must share a blog post,
video, or photo essay documenting the effort they made and what they learned.
Other players review the mission evidence to verify it and to award EVOKE
powers: plus-one spark, for example, or plus-one knowledge sharing, or plus-
one local insight. Through the course of the game, by completing all ten
missions, players build up a personal portfolio of world-changing efforts (their
collection of blog posts, videos, and photos), as well as a profile of their unique
future-making attributes (an interactive display of all the EVOKE powers
they’ve earned).
Meanwhile, players are also challenged to complete a series of ten online
quests. These personal quests are designed to help players discover their own
unique “origin story.” The game instructions explain, “In comic books, the
origin story reveals how a character became a superhero—where their powers
came from, who inspired them, and what events set them on a path to change
the world. Before YOU can change the world, you need to figure out your
superhero origins.” Over time the players’ quest log becomes a kind of world
changing calling card, describing, for example, their secret identity. The quest
log would include answers to questions like “What are three things you know
more about, or do better, than most of your friends and family?” and “What
three personality traits or abilities make you stand out from the crowd?” The
quest log also represents their heroic call to action when they answer questions
like “If you had the power to convince today one person—or a hundred peo
ple, or a million people—to do one thing, who would it be, and what would
you call on him or her to do?” By completing these introspective quests, play-
ers aren’t just learning about their own strengths or charting their own future.
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They’re also developing the foundations for a multimedia business plan that
they can use to attract collaborators, mentors, and investors.
Robert Hawkins, a senior education specialist at the World Bank Institute,
first came up with the idea for a social innovation game. “The demand is so
great for a game like this,” Hawkins told me when he first invited me to join
the project as its creative director. “We keep hearing from African universities
that they need better tools to engage students in real-world problems and to
develop their capacities for creativity, innovation, and entrepreneurial action.
This game needs to be a response to that desire, to serve as an engine for job
creation now and in the future.” In fact, the game was promoted to university
students across English-speaking Africa as “Free job training—for the job of
inventing the future.”
Not only are EVOKE players learning real-world skills, they’re also earning
real-world honors and rewards. Players who successfully complete ten online
missions in ten weeks receive a special résumé-worthy distinction: official cer
tification as a World Bank Institute Social Innovator. Top players also earn
postgame mentorships with experienced social innovators, and scholarships
are awarded so they can share their vision for the future at the annual EVOKE
Summit in Washington, D.C.
In the first trial of the game, run in the spring of 2010, we enrolled more
than 19,000 young people from over 150 countries, including more than
2,500 students from sub-Saharan Africa—making it the largest collaborative
online problem-solving community in Africa to date.
Collectively, in just ten weeks, this founding group of players completed
more than 35,000 future-making missions together, documented on the
EVOKE network. More importantly, as their final challenge, they proposed
more than a hundred new social ventures—creative enterprises they planned
to undertake in the real world, with the support of seed funding and ongoing
mentorships from the World Bank Institute. These EVOKE-inspired ventures
include:
• Evokation Station, a pilot program created and managed by high
school students in Cape Town, South Africa, and designed to give
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people the skills and knowledge to grow their own food for their
families and as a source of income. The program is currently
being tested in one of the poorest communities in Cape Town,
Monwabisi Park, an informal settlement, or squatter camp, of
more than twenty thousand displaced people who have been liv
ing for twelve years without running water, sanitation, proper
houses, roads, or access to health care and employment.
• Solar Boats, a project by and for young women in Jordan, with the
goal of converting more than 120 glass boats in the Gulf of Aqaba
to solar-powered ones, in order to save on fuel, decrease pollution
of the Red Sea coral and sea life, and lead to cleaner beaches and
lower-cost boating.
• Spark Library, a venture developed by a U.S. graduate student in
architecture, to design and pilot a new kind of crowdsourced li
brary across sub-Saharan Africa. In order to check out a book from
a Spark Library, you must first contribute a piece of local or per
sonal knowledge, in order to help build up a database of indige
nous or traditional knowledge about the environment, cultural
practices, and natural resources.
As I write this chapter, plans to develop future seasons of EVOKE are al
ready under way, based on its early success. New seasons of the game will
focus attention and engagement on a single issue, such as energy, food secu
rity, or women’s rights. Meanwhile, the first season of the game—EVOKE’s
core curriculum—will be translated into Arabic for the Middle East, Spanish
for Latin America, Mandarin for China, and more, in order to reach even
more students. And in order to support EVOKE play in regions of Africa
without reliable Internet access, episodes from the first season of EVOKE are
being compiled into a single graphic novel, with all of the missions and quests
adapted into workbook-style exercises. SMS-based interactivity—as most
young people in the developing world do have access to mobile phones—will
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ensure that these “pen and paper” players are still connected to the global
EVOKE network.
The goal of all of these adaptations? To ensure, over time, that every young
person on this planet receives an education in urgent problem solving and
planet crafting—and has free and open access to a global network of potential
world-changing collaborators, investors, and mentors.
SO HOW MIGHT future-making games like World Without Oil, Superstruct,
and EVOKE evolve in a best-case-scenario future?
At the end of Superstruct, all of the IFTF game masters had an opportunity
to select and honor their favorite superstructure during an online streaming
Superstruct Honors broadcast. I chose a superstructure called The Long
Game, proposed by player Ubik2019, one of Superstruct’s most active players.
The Long Game represents, to me, what future-making games must aspire to
become by the end of the twenty-first century: an epic collaboratory for our
most awe-inspiring global development efforts.
In real life, Ubik2019 is Gene Becker, formerly the worldwide director of
product development for extreme performance and mobility at Hewlett-
Packard, and now the founder and managing director of Lightning Labora
tories, an emerging-technology consulting company that works with a range
of Global 2000 companies and preinvestment start-ups. Becker brought to
Superstruct a particularly keen sensibility about how to develop initiatives on
a global scale, and how to leverage new network technologies for innovation.
Here is Becker’s best idea for a new superstructure:
THE LONG GAME
Fostering a long-term mind-set by playing a game that lasts a thousand years.
Who we need: SEHIs who believe that a long-term mind-set and a
playful approach to life can help us to become a better people,
make better choices about our actions and their consequences,
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potentially avoid the kind of supercrises we are facing here in
2019, and give every person on the planet the opportunity to cre
ate a meaningful legacy to the human race.
What we can accomplish: If you put just one dollar into an invest
ment today that has an average real return of 3 percent per year
after inflation and taxes, in a thousand years it would be worth $7
trillion. Now think about what your descendents thirty generations
in the future might be able to do with such capital—and think
about how you might communicate your wishes to them about
how they would spend it.
Now consider how we might invest our nonfinancial capital—
intellectual, natural, social, familial, genetic—in such a way that
it compounded its value over time. Such a rich gift we could
endow for the future of humanity . . .29
A thousand-year game, combining financial and nonfinancial investment
of our most important resources—how exactly would such a game work?
During the Superstruct experiment, we brainstormed different ideas, focus
ing largely on structure rather than theme, story, or content. For example, we
imagined the entire world setting aside one day each year to play the game, as
a kind of global holiday. Of course, like all good games, participation would
be optional. But the supergoal of the game would be, by the end of one thou
sand years, to engage virtually 100 percent of the human population in playing.
Enthusiastic players could spend as much time as they wanted throughout
the year preparing for the global game day. Casual players could simply show
up to a game site (online or in the real world) and take part for a few minutes,
a few hours, or even all twenty-four hours in the year’s game day.
That entire global game day would represent one “move” in the game. And
perhaps, we imagined, The Long Game would be played in rounds of fifty
moves each. So if you played The Long Game your entire life, you would
hope to be able to experience a complete round at least once, if not twice.
342 | R E A L I T Y I S B R O K E N
Every tenth move would represent a bigger and more significant occa
sion, to provide a kind of momentous leveling-up occasion each decade. Each
twenty-fifth and each fiftieth move, the halfway mark and the end of each
round, would be an even more momentous occasion—each time the culmi
nation of a quarter century of gamers’ efforts.
What specifically would making a move in the game entail? We envisioned
a combination of events. Social rituals and circle games to build common
ground. Crowdsourced challenges and collective feats—in the style of a tra
ditional barn raising—to focus the world’s energy and attention on a single
problem and a single transformation. And forecasting exercises to create
shared momentum for the future, and to collectively decide the challenges
and themes of the next year’s set of games.
No one would ever live to see both the start and the end of the game, of
course—not even close. But the game would be a throughline for humanity, a
tangible connection between our actions today and the world our descendants
inherit tomorrow. It would create a sense of awe and wonder, inspiring us to
imagine how this massively scaled adventure we are a part of could play out,
and to make as meaningful an impact in the game as possible, so we can make
a difference in our lifetime that lasts for many lifetimes more.
It’s not that hard to imagine people spending their entire lives playing a
single game. Many World of Warcraft gamers have now been playing their
favorite game for nearly an entire decade already; so has the Halo commu
nity. Countless among us spend a lifetime mastering a game like chess, poker,
or golf.
And we already have a historical precedent for societies successfully keep
ing a game tradition alive for an entire millennium—the ancient Greeks ran
their Olympiad every four years without interruption for roughly one thou
sand years.
The Long Game doesn’t exist yet. But it just might be what the world
needs now.
Aspiring to engage every single human being on the planet in a single game
isn’t an arbitrary goal. To accomplish that goal would mean transforming the
planet and global society in key ways.
Saving the Real World Together | 343
It would require every single village in the world to have some level of access
to the Internet, via personal computers or mobile phones, so that truly everyone
could contribute to the game. Universal Internet access is in its own right a
significant and worthy goal. Today, roughly one in four people on the planet has
reliable, daily Internet access.30 When every family in the remote villages of
Africa, or in what today are the slums of India, or throughout Nicaragua— when
they and everyone else in the world has access to The Long Game, that will
mean greater access to education, culture, and economic opportunity as well.
Furthermore, for every person on the planet to play the same game, there
would need to be free communications across all geopolitical borders. What
would it take before every citizen of North Korea, for example, could play The
Long Game?
The Long Game, if we have the will to design it, and if we create the means
for universal participation, could be the good game that humanity plays to
collectively take us to the next level, achieving a new scale of cooperation,
coordination, and cocreation. As Kathi Vian urged in her introduction to the
Superstruct Ten-Year Forecast:
Zoom out. Look at the coming decade from the perspective of
millennia of change. Focus on the progress of the universe from
the breakthrough structures of the atom to the living cell, the
biota, the community of nations, the global economy. This is how
the future will be new, by continuing the incredible experiment
of reorganization for greater complexity, by creating the next as
tonishing structural forms in this long evolutionary path.
It seems clear to me that games are the most likely candidate to serve as the
next great breakthrough structure for life on earth.
There’s no guarantee, of course, that evolution will continue along any given
path, other than the path of improved survivability in a given environment. But
all of the historic evidence seems to suggest that collaboration improves human
survivability, and will continue to do so, as long as we can innovate new ways
of working together.
344 | R E A L I T Y I S B R O K E N
First humans invented language. Then farming, and cities; trade and dem
ocratic forms of government and the Internet—all ways of supporting human
life and collaboration at bigger and more complex scales.
We have been playing good games for nearly as long as we have been
human. It is now time to play them on extreme scales.
Together, we can tackle what may be the most worthwhile, most epic ob
stacle of all: a whole-planetary mission, to use games to raise global quality of
life, to prepare ourselves for the future, and to sustain our earth for the next
millennium and beyond.
C O N C L U S I O N
Reality Is Better
If I’m going to be happy anywhere,
Or achieve greatness anywhere,
Or learn true secrets anywhere,
Or save the world anywhere,
Or feel strongly anywhere,
Or help people anywhere,
I may as well do it in reality.
—futurist eliezer yudkowsky1
We can play any games we want. We can create any future we can imagine. That is the big idea we started with, fourteen chapters ago, as we set off to investigate why good games make us better, and how they can
help us change the world.
Along the way, we’ve gleaned industry secrets—more than thirty years’
worth—from some of the most successful computer and video game develop
ers in the world. We’ve compared these secrets alongside the most important
scientific findings of the past decade, from the field of positive-psychology re
346 | R E A L I T Y I S B R O K E N
search. We’ve identified key innovations in the emerging landscape of alternate
reality design. And we’ve tracked how game design is creating new ways for us
to work together at extreme scales, and to solve bigger real-world problems.
We have thoroughly assessed all the ways that games optimize human ex
perience, how they help us do amazing things together, and why they enable
lasting engagement. As a result, we’re now equipped with fourteen ways to fix
reality—fourteen ways we can use games to be happier in our everyday lives,
to stay better connected to people we care about, to feel more rewarded for
making our best effort, and to discover new ways to make a difference in the
real world.
We’ve learned that a good game is simply an unnecessary obstacle—and
that unnecessary obstacles increase self-motivation, provoke interest and cre
ativity, and help us work at the very edge of our abilities (Fix #1: Tackle un
necessary obstacles).
We’ve learned that gameplay is the direct emotional opposite of depression:
it’s an invigorating rush of activity, combined with an optimistic sense of our
own capability (Fix #2: Activate extreme positive emotions). That’s why games
can put us in a positive mood when everything else fails—when we’re angry,
when we’re bored, when we’re anxious, when we’re lonely, when we’re hope
less, or when we’re aimless.
We’ve discovered how game designers help us achieve a state of blissful
productivity: with clear, actionable goals and vivid results (Fix #3: Do more
satisfying work). We’ve seen how games make failure fun and train us to focus
our time and energy on truly attainable goals (Fix #4: Find better hope of suc
cess). We’ve seen how they build up our social stamina and provoke us to act
in ways that make us more likeable (Fix #5: Strengthen your social connectiv
ity), and how they make our hardest efforts feel truly meaningful, by putting
them in a much bigger context (Fix #6: Immerse yourself in epic scale).
If we want to keep learning about how to improve our real quality of life,
we need to continue mining the commercial game industry for these kinds of
insights. The industry has consistently proven itself, and it will continue to be,
our single best research laboratory for discovering new ways to reliably and
efficiently engineer optimal human happiness.
Reality Is Better | 347
WE’VE ALSO EXPLORED how alternate reality games are reinventing our real
life experience of everything from commercial flying to public education, from
health care to housework, from our fitness routines to our social lives.
We’ve seen how these games can help us enjoy our real lives more, instead
of feeling like we want to escape from them (Fix #7: Participate wholeheartedly
wherever, whenever we can). We’ve considered how points, levels, and achieve
ments can motivate us to get through the toughest situations and inspire us to
work harder to excel at things we already love (Fix #8: Seek meaningful rewards
for making a better effort). We’ve looked at how games can be a springboard
for community and build our capacity for social participation, connecting us
in spaces as diverse as museums, senior centers, and busy city sidewalks (Fix
#9: Have more fun with strangers). We’ve even looked at ways that big crowd
games can make it easier for us to adopt scientific advice for living a good
life—to think about death every day, for example, or to dance more (Fix #10:
Invent and adopt new happiness hacks).
These early alternate realities may not represent full, complete, or scalable
solutions to the problems they’re attempting to solve. But they’re vivid dem
onstrations of what’s just now becoming possible. And as more and more of
the world’s leading organizations and most promising start-up companies
begin to test the alternate reality waters, this experimental design space will
become an increasingly important wellspring of both technological and social
innovation.
FINALLY, WE’VE EXPLORED how playing very big games can help save the
real world—by helping to generate more participation bandwidth for our most
important collective efforts.
We’ve looked at crowdsourcing games that successfully engage tens of thou
sands of players in tackling real-world problems for free—from curing cancer
to investigating political scandals (Fix #11: Contribute to a sustainable engage
ment economy).
348 | R E A L I T Y I S B R O K E N
We’ve looked at social participation games that help players save real lives
and grant real wishes, by creating real-world volunteer tasks that feel as heroic,
as satisfying, and as readily achievable as online game quests (Fix #12: Seek
out more epic wins).
We’ve learned that young people are spending more and more time playing
computer and video games—on average, ten thousand hours by the time they
turn twenty-one. And we’ve learned that these ten thousand hours are just
enough time to become extraordinary at the one thing all games make us good
at: cooperating, coordinating, and creating something new together (Fix #13:
Spend ten thousand hours collaborating).
And we’ve seen how forecasting games can turn ordinary people into super
empowered hopeful individuals—by training us to take a longer view, to prac
tice ecosystems thinking, and to pilot massively multiple strategies for solving
planetary-scale problems (Fix #14: Develop massively multiplayer foresight).
Very big games represent the future of collaboration. They are, quite sim
ply, the best hope we have for solving the most complex problems of our time.
They are giving more people than ever before in human history the opportu
nity to do work that really matters, and to participate directly in changing the
whole world.
ALONG THE WAY to crafting these fourteen fixes, we’ve inventoried fourteen
ways that, compared with our very best games, reality is broken.
Reality is too easy. Reality is depressing. It’s unproductive, and hopeless. It’s
disconnected, and trivial. It’s hard to get into. It’s pointless, unrewarding, lonely,
and isolating. It’s hard to swallow. It’s unsustainable. It’s unambitious. It’s dis
organized and divided. It’s stuck in the present.
Reality is all of these things. But in at least one crucially important way,
reality is also better: reality is our destiny.
We are hardwired to care about reality—with every cell in our bodies and
every neuron in our brains. We are the result of five million years’ worth of
genetic adaptations, each and every one designed to help us survive our natu
ral environment and thrive in our real, physical world.2
Reality Is Better | 349
That’s why our single most urgent mission in life—the mission of every
human being on the planet—is to engage with reality, as fully and as deeply
as we can, every waking moment of our lives.
That doesn’t mean we can’t play games.
It simply means that we have to stop thinking of games as only escapist
entertainment.
So how should we think of games, if not as escapist entertainment?
We should think of them the same way the ancient Lydians did.
Let’s turn back one more time to the provocative history that Herodotus
told of why the ancient Lydians invented dice games: so that they could band
together to survive an eighteen-year famine, by playing dice games on alter
nate days and eating on the others.
There are three key values we share in common with the ancient Lydians
when it comes to how and why we play games today.
For the starving and suffering Lydians, games were a way to raise real quality
of life. This was their primary function: to provide real positive emotions, real
positive experiences, and real social connections during a difficult time.
This is still the primary function of games for us today. They serve to make
our real lives better. And they serve this purpose beautifully, better than any
other tool we have. No one is immune to boredom or anxiety, loneliness or
depression. Games solve these problems, quickly, cheaply, and dramatically.
Life is hard, and games make it better.
ORGANIZING LARGE GROUPS of people is also hard—and games make it
easier.
Dice games provided the Lydians with new rules of engagement. The rules
of engagement were simple: play on these days, eat on those days. But these
two simple rules, at least as Herodotus imagined it, supported the Lydians’
kingdom-wide efforts to coordinate scarce resources and to cooperate together
for the entire duration of the famine—eighteen long years.
It was the institution of daily gameplay that united the kingdom and made
it possible to put in so strong an effort over such a long period of time. Increas
350 | R E A L I T Y I S B R O K E N
ingly, we, too, are using games to create better rules of engagement and to
broaden our circle of cooperation. More and more, we recognize the unri
valed power of gameplay to create common ground, to concentrate our col
lective attention, and to inspire long-term efforts.
Games are a way of creating new civic and social infrastructure. They are
the scaffold for coordinated effort. And we can apply that effort toward any
kind of change we want to make, in any community, anywhere in the world.
Games help us work together to achieve massively more.
AND FINALLY, as the Lydians were so quick to realize, games do not rely on
scarce or finite resources.
We can play games endlessly, no matter how limited our resources.
Moreover, when we play games, we consume less.
This is perhaps the most overlooked lesson of the story that Herodotus told.
For the ancient Lydians, games were actually a way to introduce and support
a more sustainable way of life. It was impossible for them to consume their
natural resources at the old rate, so new games enabled them to adopt more
sustainable habits.
We are just starting to realize this possibility for ourselves today. We are
starting to question material wealth as a source of authentic happiness. We
are starting to look for ways to avoid exhausting the planet, and each other,
with our escalating need for more stuff. We are looking to increase our wealth
of experiences, relationships, and positive emotions instead.
The closer we pay attention to the real and completely renewable re
wards we get from games, the better we understand: games are a sustainable
way of life.
WE SHARE with the ancient Lydians these three timeless truths about games:
Good games can play an important role in improving our real quality of life.
They support social cooperation and civic participation at very big scales. And
they help us lead more sustainable lives and become a more resilient species.
Reality Is Better | 351
But we are also different from the ancient Lydians, in one crucial way,
when it comes to the games we play.
Their dice games did many things, but what they did not do, as far as we
know from Herodotus, is actually solve the problem of famine itself. The
games eased the problem of individual suffering. They solved the problem of
social disorganization. They solved the problem of how to consume fewer
scarce resources. But they did not solve the problem of the collapse of the
food supply itself. They did not bring the greatest minds together to test and
develop new ways of getting or making food.
Today, games have sufficiently evolved to support this fourth crucial func
tion. Games today often have content—serious content—that directs our at
tention to real and urgent problems at hand. We are wrapping real problems
inside of games: scientific problems, social problems, economic problems,
environmental problems. And through our games, we are inventing new solu
tions to some of our most pressing human challenges.
The ancient Lydians just had dice games. Today, we are developing a much
more powerful kind of game. We are making world-changing games, in order
to solve real problems and drive real collective action.
SO WHAT ever happened to the ancient Lydians?
If Herodotus is to be believed, their story has a surprise happy ending.
After eighteen years of dice games, Herodotus writes, the Lydians saw that
there still was no end to the famine in sight. They realized that they couldn’t
simply survive the famine by waiting it out and distracting themselves from
their misery. They had to rise to the occasion and tackle the obstacle directly.
And so it was decided: they would play one final game together.
The kingdom’s population was divided into two, Herodotus tells us, and by
the chance drawing of lots, it was decided which half of the population would
stay in Lydia and which half would set out in search of more hospitable land.
This final game is what led the Lydians to their own epic win—an unex
pected but profoundly triumphant solution to the problem of the famine. The
food resources of Lydia, it turned out, could much more easily sustain half as
352 | R E A L I T Y I S B R O K E N
many people, and indeed we know from other historical accounts that the
kingdom subsequently not only survived for centuries more, but flourished.
Meanwhile, according to Herodotus, the Lydians who’d sailed off in search of
a new home settled to great success in what is now the Tuscan region of Italy,
where they developed into the highly sophisticated Etruscan culture.
The Etruscans, of course, are known today as the single most important
influence on Roman culture. Historians widely agree that it was the Etruscans
who originally developed the great skills of urban planning and civil engi
neering, and that it was the Etruscans’ efforts to advance art, agriculture, and
government that provided the foundations for the world-changing Roman
Empire—and, therefore, much of Western civilization as we know it.
But were the game-playing Lydians really so influential in the course of
human civilization? Competing histories of the Italian region have claimed
for centuries, as a point of local pride, that the Etruscans were native to the
region, not immigrants. Meanwhile, like many of the histories written by
Herodotus, this account of the Etruscans’ origins has been met with some
skepticism. The tale of the starving Lydians and their gaming is so fanciful
that many modern historians have dismissed it as a myth or fable, perhaps
inspired by facts but not bound by them.
However, recent scientific research appears at long last to conclusively
confirm several key details of Herodotus’ account of the Lydians, both of the
famine they faced and their eventual mass migration.
Geologists today believe that a catastrophic global cooling occurred be
tween the years 1159 and 1140 BC—a nineteen-year time frame they’ve iden
tified using tree-ring dating.3 A tree ring is a layer of wood produced during
one tree’s growing season; during droughts and famines, tree rings are ex
tremely narrow compared with normal seasons. By examining the rings in
petrified trees, geologists have concluded that global cooling caused severe
droughts and famines lasting for almost two decades in the twelfth century
BC, particularly in Europe and Asia. Historians now believe this global cool
ing may have prompted the eighteen-year famine in Lydia that Herodotus
described.
Meanwhile, in 2007, a team led by Alberto Piazza, a geneticist at the Uni
Reality Is Better | 353
versity of Turin, Italy, made what was widely considered a breakthrough find
ing in human genetics. The research team analyzed the DNA of three
different present-day Tuscan populations known to be direct descendants of
the Etruscans. They discovered that the Etruscans’ DNA was much more
closely linked with near-Eastern peoples than with other Italians, and, cru
cially, they found one genetic variant that is shared only by people from Tur
key, the region once populated by the Lydians. As Piazza reported at the time
of his team’s discovery, “We think that our research provides convincing proof
that Herodotus was right, and that the Etruscans did indeed arrive from an
cient Lydia.”4
With this modern-day scientific confirmation of two crucial details of
Herodotus’ account, the legend of the ancient Lydians takes on new signifi
cance. An astonishing claim becomes suddenly much more plausible: we may
owe much of Western civilization as we know it to the Lydians’ ability to come
together and play a good game.
It turns out the dice games weren’t just a way to be happier during difficult
times. They were also teaching the entire society to work together wholeheart
edly toward collectively agreed-upon goals. They were training the Lydians to
hold on to a sense of urgent optimism even in the face of daunting odds. They
were building a strong social fabric. And they constantly reminded every Lyd
ian that they were a part of something bigger.
These are exactly the good game skills and abilities that the ancient Lydians
drew upon in order to survive catastrophic climate change and reinvent their
own civilization.
If they did it then, we can do it again today.
We have been playing computer games together for more than three decades
now. By that count, we’ve accumulated our own eighteen years’ worth of pre
paratory good gaming, and then some. We have the collaboration superpowers.
We have the interactive technology and global communication networks. We
have the human resources—more than half a billion gamers and counting.
More than three thousand years after the ancient Lydians harnessed their
game skills and abilities to reinvent the world, we are ready to do the same.
We are ready for humanity’s next epic win.
354 | R E A L I T Y I S B R O K E N
WE CAN no longer afford to view games as separate from our real lives and our
real work. It is not only a waste of the potential of games to do real good—it
is simply untrue.
Games don’t distract us from our real lives. They fill our real lives: with
positive emotions, positive activity, positive experiences, and positive strengths.
Games aren’t leading us to the downfall of human civilization. They’re
leading us to its reinvention.
The great challenge for us today, and for the remainder of the century, is
to integrate games more closely into our everyday lives, and to embrace them
as a platform for collaborating on our most important planetary efforts.
If we commit to harnessing the power of games for real happiness and real
change, then a better reality is more than possible—it is likely. And in that
case, our future together will be quite extraordinary.
Acknowledgments
I could not have written this book without the inspiration, collaboration, ad-
vice, and support of the following individuals. I wholeheartedly thank:
Chris Parris-Lamb, my agent at the Gernert Company, for having
the vision for this book before I did, for convincing me to write it,
and, most importantly, for donning a blindfold and running
through a labyrinth the very first time we met. +50 Courage
Laura Stickney and Alex Bowler, my wildly talented editors at
Penguin Press and Jonathan Cape, for so much editorial wisdom
and encouragement. Thank you for finding what was important
in the book and bringing real clarity to my ideas. (And for ensuring
that I used the word “awesome” fewer than a hundred times in the
final manuscript.) +50 Epic Guidance
Everyone at Penguin Press, Jonathan Cape, and the Gernert Com
pany, for taking seriously the idea that games can make us better
and change the world—and for lending your great skills and tal
ents to this project. +100 Teamwork
356 | Acknowledgments
My brilliant colleagues at the Institute for the Future, for always
bringing the next decade into focus, and especially my mentors,
who taught me how to think about the future: Marina Gorbis, Jean
Hagan, Bob Johansen, and Kathi Vian. +100 Foresight
Everyone at the Leigh Bureau, for helping me hone my story
about the power of games, and for finding opportunities to deliver
it to amazing communities and organizations around the world.
+50 Encouragement
The conference organizers who invited me to give the talks that
inspired this book—Hugh Forrest (for SXSW), Eric Zimmerman
(for the Game Developers rant), Susan Gold (for the IGDA Edu
cation Summit), and June Cohen, Kelly Stoetzel, and Chris An
derson (at TED); and the Conference Associate program at the
Game Developers Conference, for providing aspiring game devel
opers with a foot in the door. +20 Life Changer
The great game designers and game researchers whose work in
spired and informed this book—most influentially, Edward Cas
tronova, Katherine Isbister, Raph Koster, Frank Lantz, Nicole
Lazzaro, and Katie Salen. +20 Big Ideas
The positive psychologists whose research helped me understand
why we love games so much; their research is the engine for my
game design, especially: Mihály Csíkszentmihályi, Dacher Kelt
ner, Sonja Lyubomirsky, and Martin Seligman. +25 Well-being,
+25 Happiness, +25 Life Satisfaction, and +25 Flow
The amazing game developers and creators who taught me the
craft—especially Elan Lee, Sean Stewart, Jim Stewartson, Ian Fra
ser, and Finnegan Kelly. +100 Creative Genius
Acknowledgments | 357
The players of EVOKE, The Lost Ring, Superstruct, CryptoZoo,
World Without Oil, Top Secret Dance-Off, Bounce, Cruel 2 B
Kind, and Tombstone Hold ’Em, for daring to go where no gamers
had gone before. +50 Gamefulness
My closest collaborators on these projects—Kiyash Monsef, Robert
Hawkins, and Nathan Verrill on EVOKE; Jamais Cascio and Kathi
Vian on Superstruct; Ken Eklund and Cathy Fischer on World
Without Oil; Greg Niemeyer and Ken Goldberg on Bounce; Ian
Bogost on Cruel 2 B Kind; Julie Channing, Edwin Veelo, Toria
Emery, and all the global puppet masters on The Lost Ring; and
Elan Lee on Tombstone Hold ’Em. +100 Superheroic Collaboration
Mike and Paula Monsef, for encouraging me to write and always
wholeheartedly participating in my games. +200 Nurturing
My parents, Kevin and Judy, who bought a used Commodore 64
for me and my sister when we were in fifth grade so that we could
practice writing on Bank Street Writer and learn to program our
own games in BASIC. +500 Love
My twin sister, Kelly, for her support through the process of writ
ing this book—and for telling me more than ten years ago (in a
flash of empathic insight) that, based on my childhood talents and
strengths, I should invent a career for myself combining game
design and public speaking. It sounded crazy. But she was right.
+1000 Compassionate Willpower
And most of all, my husband, Kiyash, who is my all-time biggest
epic win, and the best possible ally in making a life worth living.
“You know, sweetheart, if there’s one thing I’ve learned, it’s this:
nobody knows what’s going to happen at the end of the line, so
you might as well enjoy the trip.” +1000 Curiosity, +1000 Wonder,
+5000 Meaning
Appendix
HOW TO PLAY
This list is designed to help you learn more about the games in this book—and
to get firsthand experience playing them. If you want to become actively
involved in the community of people who are already making and playing
world-changing games, these resources will show you where to start.
HOW TO FIND OUT MORE
To read more case studies and learn about new and upcoming alternate reality
games, forecasting games, happiness hacks, crowd games, and collaboratories,
visit the website for this book, www.realityisbroken.org.
WHERE TO GET INVOLVED
If you want to help create, playtest, sponsor, or commission a game designed
to have a positive impact—to improve players’ lives, to solve real problems, or
to change the world—join the social network Gameful, at www.gameful.org.
Other organizations dedicated to a similar mission include Games for Change
(www.gamesforchange.org), Games Beyond Entertainment (www.gamesbe
yondentertainment.com) and the annual academic Games, Learning, and
Society Conference (www.glsconference.org).
Appendix | 359
WHAT TO PLAY
Many of the alternate reality and world-changing games described in this book
are free and available to play online or on your mobile phone. Others are no
longer playable, but have been archived online for public viewing. The best
online resources for learning about or playing these games are described
below. Because many of the games in this book are, at the time of publication,
still in beta or prototype form, their availability may change; we will track their
availability and the emergence of new games at the book’s website, www
.realityisbroken.org.
The games below are arranged in alphabetical order, with the chapter in
which they are described listed after their name.
BOUNCE
(Chapter 9) A beta version of this cross-generation conversation game, developed
at the UC Berkeley Center for New Media by Irene Chien, Ken Goldberg, Jane
McGonigal, Greg Niemeyer, and Jeff Tang, is available in English and Spanish
at http://heidegger.ieor.berkeley.edu/bounce/.
CHORE WARS
(Chapter 7) A beta version of the chores-management game, created by Kevan
Davis, is playable at www.chorewars.com.
COME OUT & PLAY FESTIVAL
(Chapter 9) Find out when and where the annual street festival for new
mobile, social games is happening at www.comeoutandplay.org.
THE COMFORT OF STRANGERS
(Chapter 9) Find out more about how to play this social street game, invented
by Simon Evans and Simon Johnson, at http://swarmtoolkit.net, or watch a
short documentary at http://vimeo.com/1204230.
CRUEL 2 B KIND
(Chapter 10) A short documentary of the game of benevolent assassination,
created by Jane McGonigal and Ian Bogost, is available at www.cruelgame
360 | Appendix
.com, where you can also download a kit for running your own Cruel 2 B
Kind game.
DAY IN THE CLOUD
(Chapter 8) You can play the archived version of this in-flight game, developed
by Google Apps and Virgin America, wherever you are—even if you’re not on
an airplane!—at www.dayinthecloud.com.
EVOKE
(Chapter 14) You can join the EVOKE game network for social innovation,
created by Jane McGonigal and Kiyash Monsef, and developed by the World
Bank Institute and Natron Baxter Applied Gaming, at www.urgentevoke.com.
THE EXTRAORDINARIES (NOW KNOWN AS SPARKED)
(Chapter 12) Join the microvolunteering game, created by Jacob Colker
and Ben Rigby, or design your own nonprofit mission, at www.sparked.com.
Find out more at http://blog.beextra.org.
FOLD IT!
(Chapter 11) You can solve protein-folding puzzles for science at http://fold
.it/portal, a collaboration between the University of Washington departments
of computer science and engineering and biochemistry.
FOURSQUARE
(Chapter 8) Sign up for this social life–management game at www.foursquare
.com, or search your smart phone’s app store or market for the Foursquare
mobile phone app.
FREE RICE
(Chapter 11) Play games to help end hunger at http://freerice.com, a nonprofit
website run by the United Nations World Food Programme.
Appendix | 361
GHOSTS OF A CHANCE
(Chapter 9) Explore the archive of the Smithsonian Museum’s experimental
game and sign up to play a ninety-minute version at the museum at www
.ghostsofachance.com.
GROUNDCREW
(Chapter 12) Organize your own team of agents to tackle any social problem
at http://groundcrew.us, and learn more about the company behind the
platform and its founder, Joe Edelman, at http://citizenlogistics.com.
HIDE & SEEK FESTIVAL AND SANDPIT
(Chapter 9) Keep track of new mobile, social immersive experiences and
games being invented and publicly playtested in the United Kingdom at www
.hideandseekfest.co.uk.
INVESTIGATE YOUR MP’S EXPENSES
(Chapter 11) Play with the crowdsourcing tool and read updates about
the Guardian’s political investigation of UK parliament members at http://
mps-expenses.guardian.co.uk.
JETSET
(Chapter 8) See more screenshots from the airport game developed by
Persuasive Games, and download it for your iPhone, at www.persuasivegames
.com/games/game.aspx?game=jetset.
LOST JOULES
(Chapter 12) Learn more about this pending smart-meter game project,
powered by Adaptive Meter, at http://lostjoules.com.
THE LOST RING
(Chapter 13) To learn more about The Lost Ring, created as a partnership
between McDonald’s, AKQA, Jane McGonigal, and the International
Olympic Committee, explore the player-created wiki at http://olympics.wiki
362 | Appendix
bruce.com/Home or watch the interactive case study at http://work.akqa.com/
thelostring/.
NIKE+
(Chapter 8) View all the Nike+ challenges and sign up to join the running
game at www.nikeplus.com; an inexpensive Nike+ sensor and an iPhone or
iPod are required to play.
PLUSONEME
(Chapter 8) Send someone you know a +1 inspiring, +1 kindness, +1 humor,
or dozens of other positive strengths at http://plusoneme.com, created by Clay
Johnson.
QUEST TO LEARN
(Chapter 7) Download sample curricula and assignments at the world’s
first game-based public school, developed by the Institute of Play, at http://
q2l.org.
SPORE CREATURE CREATOR
(Chapter 13) Contribute to the Spore galaxy by creating your own Spore
creature for free at Maxis/Electronic Arts’ www.spore.com.
SUPERBETTER
(Chapter 7) To learn the rules for this injury or illness recovery game, or to
share them with friends and family, visit www.superbetter.org.
SUPERSTRUCT
(Chapter 14) To view the archive of this future-forecasting game, created by
the Institute for the Future, go to www.superstructgame.org. To learn more
about the game and download game results, visit the Superstruct blog archive
at http://iftf.org/search/node/superstruct.
Appendix | 363
TOMBSTONE HOLD ’EM
(Chapter 10) To learn the rules of this cemetery poker game, invented by Jane
McGonigal for 42 Entertainment, visit www.avantgame.com/tombstone.
TOP SECRET DANCE-OFF
(Chapter 10) You can view the first prototype of this dance adventure game,
developed by Jane McGonigal, at http://topsecret.ning.com. Future versions
of the game will be announced at www.realityisbroken.org.
WORLD WITHOUT OIL
(Chapter 14) Explore a week-by-week replay of the peak-oil simulation,
presented by ITVS and produced by Writer Guy, or download lesson plans
for teachers, at http://worldwithoutoil.org.
Notes
1. Suits, Bernard. The Grasshopper: Games, Life and Utopia (Ontario, Canada: Broadview Press, 2005), 159.
INTRODUCTION 1. Castronova, Edward. Exodus to the Virtual World (New York: Palgrave Macmillan, 2007), xiv–xvii.
This condensed passage from the preface appears with the permission of the author. 2. “China Bars Use of Virtual Money for Trading in Real Goods.” Press release from the Ministry of
Commerce, People’s Republic of China, June 29, 2009. http://english.mofcom.gov.cn/aarticle/news release/commonnews/200906/20090606364208.html.
3. “Newzoo Games Market Report: Consumer Spending in US, UK, GER, FR, NL, & BE.” Newzoo, Amsterdam, May 2010. http://corporate.newzoo.com/press/GamesMarketReport_FREE_030510 .pdf; “Games Segmentation 2008 Market Research Report.” The NPD Group, May 2010. http:// www.npd.com/press/releases/press_100527b.html.
4. These regional statistics are drawn from a variety of industry reports and market research studies conducted over the past three years, as follows: “An Analysis of Europe’s 100 Million Active Gamers.” Strategy Analytics, September 2008. http://www.strategyanalytics.com/reports/ix7hx8in7j/single.htm; “IA9 Interactive Australia 2009.” National research prepared by Bond University for Interactive Games & Entertainment Association, August 2009. www.igea.net/wp.../2009/08/IA9-Interactive Australia-2009-Full-Report.pdf; “Online Games Market in Korea.” Pearl Research, July 2009. http:// www.researchandmarkets.com/reportinfo.asp?report_id=1208384; “Games Market Summary: Rus sia.” Prepared by Piers Harding-Rolls for Games Intelligence/Screen Digest, June 2010. http://www .screendigest.com/intelligence/games/russia/games_intel_russia_100/view.html?start_ser=gi&start_ toc=1; “Emerging Markets for Video Games.” Chris Stanton-Jones for Games Intelligence/Screen Digest, March 2010. http://www.screendigest.com/reports/10_03_18_emerging_markets_video_ games/10_03_18_emerging_markets_video_games/view.html; “Online Games Market in Vietnam.” Pearl Research, November 2008. http://www.mindbranch.com/Online-Games-Vietnam-R740-14/; “Study: Vietnam, India Gaming Population To Hit 25 Million By 2014.” Pearl Research, March 2010. http://www.gamasutra.com/view/news/27525/Study_Vietnam_India_Gaming_Population_ To_Hit_25Million_By_2014.php; “Gaming Business in the Middle East.” Game Power 7 Research Group, February 2010. http://images.bbgsite.com/news/download/gaming_business_in_the_ middle_ east_KOGAI_2009.pdf; Menon, Naveen. “Insights on Mobile Gaming in India.” Vital
Notes | 365
Analytics. March 2009. http://www.telecomindiaonline.com/telecom-india-daily-telecom-insights on-mobile-gaming-in-urban-india.html. “The Global Entertainment & Media Outlook: 2010-2014.” PricewaterhouseCoopers, June 2010. http://www.pwc.com/gx/en/global-entertainment-media-out look. The gamer market statistics are constantly changing; the global trends are upward in every country, so higher numbers are likely to be accurate for each region with each passing year since the studies were published.
5. “Major Findings of the 2008 Annual Review & Five-Year Forecast Report on China’s Video Game Industry.” Niko Partners Research, San Jose, May 2, 2008. www.nikopartners.com/pdf/npr_050208 .pdf.
6. “Games Segmentation 2008 Market Research Report.” The NPD Group. 7. Dromgoole, Sean. “A View from the Marketplace: Games Now and Going Forward.” GameVision
Europe Ltd., March 2009. http://www.scribd.com/doc/13714815/Sean-Dromgoole-CEO-Some Research-Gamevision.
8. In 2009, the annual spending on games in the United States was $25.3 billion; in the United King- dom, it was £3.8 billion; in Germany, 3.7 billion euros; and in France, 3.6 billion euros. “Newzoo Games Market Report.”
9. Rawlinson, George, trans., with Henry Rawlinson and J. G. Wilkinson. The History of Herodotus: A New English Version (New York: D. Appleton, 1861), 182. http://www.archive.org/stream/ historyofherodot01herouoft#page/n5/mode/2up.
10. The first such taxes have already been proposed; for example, in Texas in 2006 and by lawmakers in New Mexico in 2008. Reported in “Texas Politician Proposes 100 Percent Game Tax.” GameSpot, January 25, 2006. http://www.gamespot.com/news/6143114.html; and “New Mexico’s Videogame Nanny Tax.” CNET News, February 11, 2008. http://news.cnet.com/New-Mexicos-video-game nanny-tax/2010-1043_3-6229759.html.
11. “Essential Facts About the Game Industry: 2010 Sales, Demographic and Usage Data.” Entertain ment Software Association, June 16, 2010. http://www.theesa.com/facts/pdfs/ESA_Essential_Facts_ 2010.PDF.
12. Reinecke, Leonard. “Games at Work: The Recreational Use of Computer Games During Work Hours.” Cyberpsychology, Behavior, and Social Networking [formerly CyberPsychology & Behavior], August 2009, 12(4): 461–65. DOI: 10.1089/cpb.2009.0010.
13. Fahey, Rob. “It’s Inevitable: Soon We Will All Be Gamers.” The Times (UK), July 7, 2008. http:// www.timesonline.co.uk/tol/comment/columnists/guest_contributors/article4281768.ece.
PART I 1. Csíkszentmihályi, Mihály. Beyond Boredom and Anxiety: The Experience of Play in Work and Games
(San Francisco: Jossey-Bass, 1975), 206.
CHAPTER 1 1. Suits, The Grasshopper, 38. Katie Salen and Eric Zimmerman were among the first game research
ers to outline these three characteristics as essential to a game, drawing on the work of Bernard Suits. I am indebted to them, as are many other game designers and researchers, for drawing attention to Suits’ definition. Salen, Katie, and Eric Zimmerman. Rules of Play: Game Design Fundamentals (Cambridge: MIT Press, 2004).
2. Tetris has been named “The Greatest Game of All Time” by Electronic Gaming Monthly, Issue 100, among others. “The Best Videogames in the History of Humanity,” an extraordinary compilation of greatest-games lists compiled by J. J. McCullough, can be found at http://www.filibustercartoons. com/games.htm.
3. A master’s thesis written proving that Tetris is literally unwinnable: Brzustowski, John. “Can You Win at Tetris?” University of British Columbia, Master of Science, Mathematics, 1992. http://www.iam .ubc.ca/theses/Brzustowski/brzustowski.html.
366 | Notes
4. Csíkszentmihályi, Beyond Boredom and Anxiety, 36. 5. Carse, James P. Finite and Infinite Games: A Vision of Life as Play and Possibility (New York: Free
Press, 1986), 3. 6. Sutton-Smith, Brian. Ambiguity of Play (Cambridge: Harvard University Press, 2001), 198. 7. This kind of real-time data collection helps researchers collect much better data than traditional
surveys or questionnaires. It’s much easier to report your activity and mood in the moment than to try to remember what you were doing and feeling hours or days afterward.
8. Csíkszentmihályi, Mihály. Flow: The Psychology of Optimal Experience (New York: Harper Peren nial, 1991). See also: Csíkszentmihályi, M. “Optimal Experience in Work and Leisure.” Journal of Personality and Social Psychology, 1989, 56(5): 815–22; Csíkszentmihályi, M., and R. Kubey. “Tele vision and the Rest of Life: A Systematic Comparison of Subjective Experience.” Public Opinion Quarterly, 1981, 45: 317–28; and Kubey, R., R. Larson, and M. Csíkszentmihályi. “Experience Sampling Method Applications to Communication Research Questions.” Journal of Communica tion, 1996, 46(2): 99–120.
9. Kash, Thomas, et al. “Dopamine Enhances Fast Excitatory Synaptic Transmission in the Extended Amygdala by a CRF-R1-Dependent Process.” Journal of Neuroscience, December 17, 2008, 28(51): 13856–65. DOI: 10.1523/JNEUROSCI.4715-08.2008.
10. Gregory, Erik M. “Understanding Video Gaming’s Engagement: Flow and Its Application to Inter active Media.” Media Psychology Review, Issue 1, 2008. http://www.mprcenter.org/mpr/index .php?option=com_content&view=article&id=207&Itemid=163.
11. Yee, Nick. “MMORPG Hours vs. TV Hours.” The Daedalus Project: The Psychology of MMOR PGS, March 9, 2009, vol. 7–1. http://www.nickyee.com/daedalus/archives/000891.php.
12. Ben-Shahar, Tal. Happier: Learn the Secrets to Daily Joy and Lasting Fulfillment (New York: McGraw-Hill, 2007), 77.
13. Nicole Lazzaro deserves the credit for introducing this term to the game industry via her presenta tions at the annual Game Developers Conference.
14. Hoeft, Fumiko, et al. “Gender Differences in the Mesocorticolimbic System During Computer Game-Play.” Journal of Psychiatric Research, March 2008, 42(4): 253–8. http://spnl.stanford.edu/ publications/pdfs/Hoeft_2008JPsychiatrRes.pdf.
CHAPTER 2 1. Csíkszentmihályi, Beyond Boredom and Anxiety, xiii. 2. Ibid., 37. 3. Ibid., 1, 197. 4. “Study: Women Over 40 Biggest Gamers.” CNN, February 11, 2004. http://edition.cnn.com/2004/
TECH/fun.games/02/11/video.games.women.reut/index.html. 5. Sutton-Smith, Brian, and Elliot Avedon, eds. The Study of Games (New York: Wiley, 1971). 6. Thompson, Clive. “Halo 3: How Microsoft Labs Invented a New Science of Play.” Wired, August
21, 2007. http://www.wired.com/gaming/virtualworlds/magazine/15-09/ff_halo. 7. Sudnow, David. Pilgrim in the Microworld (New York: Warner Books, 1983), 41. Full text available
online at http://www.sudnow.com/PMW.pdf. 8. Ibid., 35. 9. Ibid., 9.
10. Ibid., 20. 11. Corey Lee M. Keyes explains how flow fits into the bigger picture of positive psychology in “What
Is Positive Psychology?” CNN, January 24, 2001. http://archives.cnn.com/2001/fyi/teachers.tools/01/ 24/c.keyes/.
12. Hoeft, Fumiko, et al., “Gender Differences.” 13. Thompson, Clive. “Battle with ‘Gamer Regret’ Never Ceases.” Wired, September 10, 2007. http://
www.wired.com/gaming/virtualworlds/commentary/games/2007/09/gamesfrontiers_0910?current Page=all.
Notes | 367
14. Jenkins, David. “Chinese Online Publishers Sign ‘Beijing Accord.’” Gamasutra News, August 24, 2005. http://www.gamasutra.com/php-bin/news_index.php?story=6312.
15. Lyubomirsky, S., K. M. Sheldon, and D. Schkade. “Pursuing Happiness: The Architecture of Sus tainable Change.” Review of General Psychology, 2005, 9: 111–31; and Sheldon, K. M., and S. Lyu bomirsky. “Is It Possible to Become Happier? (And if So, How?)” Social and Personality Psychology Compass, 2007, 1: 1–17.
16. Originally described by Brickman and Campbell in “Hedonic Relativism and Planning the Good Society.” In M. H. Apley, ed., Adaptation Level Theory: A Symposium (New York: Academic Press, 1971), 287–302. Most recently assessed in Bottan, Nicolas Luis, Pérez Truglia, and Ricardo Nicolás. “Deconstructing the Hedonic Treadmill: Is Happiness Autoregressive?” Social Science Research Network, January 2010. http://ssrn.com/abstract=1262569.
17. The term “autotelic” was originally coined by Csíkszentmihályi in Beyond Boredom and Anxiety, 10. 18. Lyubomirsky, Sonja. The How of Happiness: A Scientific Approach to Getting the Life You Want
(New York: Penguin Press, 2008), 64. 19. Nelson, Debra L., and Bret L. Simmons. “Eustress: An Elusive Construct, and Engaging Pursuit.”
Research in Occupational Stress and Well-being, 2003, 3: 265–322. 20. I owe credit to Chris Bateman for enlightening me about the neurochemical basis for fiero, in “Top
Ten Videogame Emotions.” Only a Game, April 9, 2008. http://onlyagame.typepad.com/only_a_ game/2008/04/top-ten-videoga.html.
21. Berns, G. S. “Something Funny Happened to Reward.” Trends in Cognitive Sciences, 2004, 8(5): 193–94. DOI: 10.1016/j.tics.2004.03.007.
22. Keltner, Dacher. Born to Be Good: The Science of a Meaningful Life (New York: Norton, 2009), 219–20.
23. Ibid., 250–69. 24. Gilbert, Elizabeth. Eat, Pray, Love (New York: Viking, 2006), 260. 25. Many of the studies whose results I’ve based this set of intrinsic rewards on are reviewed in the fol
lowing books: Martin Seligman’s Authentic Happiness and Learned Optimism; Seligman and Chris topher Peterson’s Character Strengths and Virtues; Sonja Lyubomirsky’s The How of Happiness; Tal Ben-Shahar’s Happier; Jean M. Twenge’s Generation Me; Mihály Csíkszentmihályi’s Beyond Bore- dom and Anxiety; and Eric Weiner’s The Geography of Bliss.
26. Lyubomirsky, The How of Happiness, 16.
CHAPTER 3 1. That’s a back-of-the-envelope calculation—derived from adding up the average number of subscrib
ers each year since 2004, ranging from 2 million to 11.5 million, times the average hours per player according to Blizzard statistics and Stanford University research, added up through early 2010. This isn’t a precise way to measure gameplay, but even with a margin of error of as much as 50 percent, we’re still talking about gameplay on the magnitude of millions of years.
2. In 2008, scientists discovered fossils suggesting man’s earliest upright ancestors date to 6 million years ago. Richmond, Brian G., and William L. Jungers. “Orrorin tugenensis Femoral Morphology and the Evolution of Hominin Bipedalism.” Science, March 21, 2008, 319(5870): 1662. DOI: 10.1126/ science.1154197.
3. Nielsen reports seventeen hours per week per World of Warcraft player, while a Stanford researcher reports twenty-two hours; other studies confirm consistent numbers in this range. “Online Games Battle for Top Spot.” BBC News, December 26, 2007. http://news.bbc.co.uk/2/hi/technology/71560 78.stm; and “WoW Basic Demographics.” The Daedalus Project, 2009, vol. 7–1. http://www.nickyee .com/daedalus/archives/001365.php.
4. “Full Transcript of Blizzard 2010 Plans.” Activision Blizzard Fourth-Quarter Earnings, conference call, posted online by INC Gamers, February 11, 2010. http://www.incgamers.com/News/20949/ full-transcript-blizzard-2010-plans; and “World of Warcraft Expansion Shatters Sales Records.” PC Magazine, November 20, 2008. http://www.pcmag.com/article2/0,2817,2335141,00.asp.
368 | Notes
5. The term “blissful productivity” was first applied to WoW by a team of computer scientists at the Indiana University School of Informatics; they were studying the unusually high gaming stamina of WoW players, particularly in the face of what seemed like repetitive and often tedious tasks. Bardzell, S., J. Bardzell, T. Pace, and K. Reed. “Blissfully Productive: Grouping and Cooperation in World of Warcraft Instance Runs.” In Proceedings of the 2008 ACM Conference on Computer Supported Co operative Work, San Diego, November 8–12, 2008 (New York: ACM, 2008), 357–60. DOI: http:// doi.acm.org/10.1145/1460563.1460621.
6. Castronova, Exodus to the Virtual World, 124. 7. Cavalli, Earnest. “Age of Conan’s Maximum Level Only 250 Hours Away.” Wired, May 14, 2008.
http://www.wired.com/gamelife/2008/05/age-of-conans-m/. 8. “Why Questing Is the Fastest and Most Enjoyable Way to Level.” WoW Horde Leveling, January
23, 2007. http://wowhordeleveling.blogspot.com/2007/01/why-questing-is-fastest-and-most.html. 9. Cavalli, “Age of Conan’s Maximum Level.”
10. Lyubomirsky, The How of Happiness, 67. 11. “World of Warcraft: Wrath of Lich King Review.” GameSpot, November 13, 2008. http://www
.gamespot.com/pc/rpg/worldofwarcraftwrathofthelichking/review.html. 12. Seligman, Martin. Authentic Happiness (New York: Free Press, 2004), 40. 13. “Raiding for Newbies.” WoWWiki. http://www.wowwiki.com/Raiding_for_newbies. 14. “World of Warcraft: Phasing Explained.” MMORPG. September 28, 2008. http://www.mmorpg
.com/discussion2.cfm/post/2329941#2329941. 15. Calvert, Justin. “Wrath of Lich King Review.” Gamespot. November 13, 2008. http://www.gamespot
.com/pc/rpg/worldofwarcraftwrathofthelichking/review.html. 16. De Botton, Alain. The Pleasures and Sorrows of Work (New York: Pantheon, 2009), 80. 17. Crawford, Matthew. “The Case for Working with Your Hands.” New York Times Magazine, May 21,
2009. http://www.nytimes.com/2009/05/24/magazine/24labor-t.html. 18. Reinecke, Leonard, “Games at Work.” 19. De Botton, The Pleasures and Sorrows of Work, 260.
CHAPTER 4 1. Personal interview with Nicole Lazzaro, April 25, 2009. 2. Ravaja, Niklas, Timo Saari, Jari Laarni, Kari Kallinen, and Mikko Salminen. “The Psychophysiology
of Video Gaming: Phasic Emotional Responses to Game Events.” Changing Views: World in Play. Digital Games Research Association, June 2005. http://www.digra.org/dl/db/06278.36196.pdf.
3. The study was named #1 Finding in Games Research at the annual Game Developers Conference in 2006. References for all of the top studies can be found at http://www.avantgame.com/top10.htm.
4. “Can I Have My Life Back?” Player review of Super Monkey Ball, Amazon, July 1, 2002. http://www .amazon.co.uk/review/R27IJK4R3ITHIR/ref=cm_cr_rdp_perm/.
5. Thompson, Clive. “The Joy of Sucking.” Wired, July 17, 2006. http://www.wired.com/gaming/gam ingreviews/commentary/games/2006/07/71386?currentPage=all.
6. Koster, Raph. A Theory of Fun for Game Design (Phoenix: Paraglyph Press, 2004), 8–9. 7. Ibid., 40. 8. Ibid., 118. 9. Seligman, Martin. Learned Optimism: How to Change Your Mind and Your Life (New York: Free
Press, 1998), 164–66. 10. Ibid., 69. 11. Nesse, R. M. “Is Depression an Adaptation?” Archives of General Psychiatry, 2000, 57: 14–20. Full
text also available at http://www-personal.umich.edu/~nesse/Articles/IsDepAdapt-ArchGenPsy chiat-2000.pdf; and Kellera, M. C., and R. M. Nesse. “The Evolutionary Significance of Low Mood Symptoms.” Journal of Personality and Social Psychology, 2005, 91(2): 316–30. Full text also avail able at http://www-personal.umich.edu/~nesse/Articles/Keller-Nesse-EvolDepSx-JPSP-2006.pdf.
12. Lyubomirsky, The How of Happiness, 213.
Notes | 369
13. “Rock Band Franchise Officially Surpasses $1 Billion in North American Retail Sales, According to the NPD Group.” Company press release, New York, March 26, 2009. http://www.rockband.com/ news/one_billion_dollars.
14. Davies, Chris. “Pro Drum Kit Mod into Full-Size Rock Band Controller.” Slash Gear, January 11 2009. http://www.slashgear.com/pro-drum-kit-mod-into-full-size-rock-band-controller-119585/.
15. “Guitar Hero II: Playing vs. Performing a Tune.” Ludologist. http://www.jesperjuul.net/ludo logist/?p=312; and “In Rock Band, Actually Play Drums and Sing.” Ludologist. http://www.jesper juul.net/ludologist/?p=412.
16. Lang, Derrik J. “Rock Band 2 Will Include New Instruments, Online Modes, Songs.” Associated Press, June 30, 2008. Accessible at http://www.usatoday.com/tech/gaming/2008-06-30-rock-band-2_N.htm.
17. Brightman, James. “Guitar Hero, Rock Band Players Showing Increased Interest in Real Instru ments.” GameDaily, November 25, 2008. http://www.gamedaily.com/games/rock-band-2/playsta tion-3/game-news/guitar-hero-rock-band-players-showing-increased-interest-in-real-instruments/.
18. Seligman, Learned Optimism, 174.
CHAPTER 5 1. The gameplay is so similar, in fact, Lexulous (formerly known as Scrabulous) barely survived a
copyright infringement lawsuit by the creators of the original board game. Timmons, Heather. “Scrabble Tries to Fight a Popular Impostor at Its Own Game.” New York Times, April 7, 2008. http:// www.nytimes.com/2008/04/07/technology/07scrabulous.html.
2. McDonald, Thomas. “Absolutely Scrabulous!” Maximum PC, September 24, 2008. http://www .maximumpc.com/article/%5Bprimary-term%5D/absolutely_scrabulous.
3. “What Happened to Scrabulous?” New Home of Suddenly Susan, September 26, 2008. http://des peratelyseekingsuddenlysusan.wordpress.com/2008/09/26/what-happened-to-scrabulous/.
4. For example: “Facebook Friends?,” screenshot taken March 27, 2009. http://www.flickr.com/photos/ bennynerd/3389278659/; “Baby’s First Scrabulous Game,” screenshot taken February 28, 2008. http://www.flickr.com/photos/chickitamarie/2299675218/; and “Online Scrabble with Mom,” screenshot taken April 15, 2009. http://www.flickr.com/photos/jaboney/3444811350/.
5. “Domination,” screenshot taken May 14, 2008. http://www.flickr.com/photos/yummiec00kies/ 2494160470/.
6. “The Big Pic+ure of my #U+$@(< Kicking,” screenshot taken May 27, 2008. http://www.flickr.com/ photos/hemantvt83/2529818600/.
7. “Stepdaughter Spurns Scheduled Scrabulous.” Postcards from Yo Mama, February 19, 2009. http:// www.postcardsfromyomomma.com/2009/02/19/stepdaughter-spurns-scheduled-scrabulous/.
8. “Loving Scrabulous,” screenshot taken August 12, 2007. http://www.flickr.com/photos/etches-john son/1095923577/.
9. “Funny Lexulous Game,” screenshot taken July 11, 2009. http://www.flickr.com/photos/avantgame/ 3710408343/in/photostream/.
10. “Bring It, Ben!,” screenshot taken April 10, 2008. http://www.flickr.com/photos/kendalchen/ 2404592798/.
11. Brophy-Warren, Jamin. “Networking Your Way to a Triple-Word Score.” Wall Street Journal, October 13, 2007. http://online.wsj.com/public/article_print/SB119222790761657777.html.
12. Weiner, Eric. The Geography of Bliss (New York: Twelve, 2008), 325. 13. Ibid., 114. 14. McElroy, Griffin. “FarmVille Community Surpasses 80 Million Players.” Joystiq, February 20, 2010.
http://www.joystiq.com/2010/02/20/farmville-community-surpasses-80-million-players/; and Farm- Ville Application Info, AppData, accessed March 2010. Current statistics available at http://www .appdata.com/facebook/apps/index/id/102452128776.
15. “The Most Intense Game of Scrabulous Ever,” screenshot taken June 3, 2008. http://www.flickr .com/photos/mariss007/2547926935/.
16. “Online Scrabble with Mom.”
370 | Notes
17. “My Amazing Lexulous Score—87 points!,” screenshot taken June 12, 2009. http://www.flickr.com/ photos/sour_patch/3621419260/.
18. “Pwn.” Wikipedia entry, accessed May 1, 2010. http://en.wikipedia.org/wiki/Pwn. 19. Keltner, Born to Be Good, 163. 20. “WarioWare: Smooth Moves Review.” GameSpot, January 12, 2007. http://www.gamespot.com/wii/
puzzle/wariowaresmoothmoves/review.html. 21. Bateman, “Top Ten Videogame Emotions.” 22. Ibid. 23. Ekman, Paul. Emotions Revealed: Recognizing Faces and Feelings to Improve Communication and
Emotional Life (New York: Times Books, 2003), 197. 24. Seligman, Learned Optimism, 282. 25. Ibid., 282, 284. 26. Jenkins, Henry. “Reality Bytes: Eight Myths about Videogames Debunked.” The Videogame Revo
lution, PBS, 2005. http://www.pbs.org/kcts/videogamerevolution/impact/myths.html. 27. “Braid Review.” IGN, August 4, 2008. http://xboxlive.ign.com/articles/896/896371p1.html. 28. “Braid Is Now Live.” Official Braid blog, August 5, 2008. http://braid-game.com/news/?p=255. 29. “Braid Thrives on Live.” Edge, August 13, 2008. http://www.edge-online.com/news/braid-thrives-live. 30. Ducheneaut, Nicolas, Nicholas Yee, Eric Nickell, and Robert J. Moore. “Alone Together? Exploring
the Dynamics of Massively Multiplayer Online Games.” In Conference Proceedings on Human Factors in Computing Systems, CHI 2006, Montreal, Canada, April 22–27, 2006, 407–16. http:// www.nickyee.com/pubs/Ducheneaut,%20Yee,%20Nickell,%20Moore%20-%20Alone%20To gether%20(2006).pdf.
31. Short, J., E. Williams, and B. Christie. The Social Psychology of Telecommunications (London: Wiley, 1976).
32. Morrill, Calvin, David A. Snow, and Cindy H. White. Together Alone: Personal Relationships in Public Spaces (Berkeley: University of California Press, 2005). The term “alone together” in the gaming context is inspired by this social theory text, which describes “social ties that paradoxically blend aspects of durability and brevity, of emotional closeness and distance, of being together and alone.”
33. “That’s Right! I Solo in Your MMOs!” Mystic Worlds, June 9, 2009. http://notadiary.typepad.com/ mysticworlds/2009/06/thats-right-i-solo-in-your-mmos.html.
34. Ibid. 35. Myers, David G. “The Secrets of Happiness.” Psychology Today, October 2009. http://www.psy
chologytoday.com/articles/199207/the-secrets-happiness?page=2. 36. Ito, Mizuko, et al. Hanging Out, Messing Around, and Geeking Out: Kids Living and Learning with
New Media (Cambridge: MIT Press, 2009), 195. 37. Cookman, Daniel. “Pick Your Game Community: Virtual, or Real?” Lost Garden, February 5, 2006.
http://lostgarden.com/2006/02/pick-your-game-community-virtual-or.html. 38. Ibid. 39. “12 Ways Video Games Actually Benefit ‘Real Life.’” Pwn or Die, May 12, 2009. http://www.pwnor
die.com/blog/posts/15739.
CHAPTER 6 1. “13 Billion Kills: Join the Mission.” Halo 3 forum, Bungie.net, February 20, 2009. http://www
.bungie.net/News/content.aspx?type=topnews&link=TenBillionKills. 2. Ibid. 3. “Players Attempt to Hit 7 Billion Kills While Halo 3 Killcount Exceeds Global Population.” Joystiq,
June 27, 2008. http://xbox.joystiq.com/2008/06/27/players-attempt-to-hit-7-billion-kills-while-halo-3 killcount-ex/.
4. Leith, Sam. “Halo 3: Blown Away.” Telegraph, September 22, 2007. http://www.telegraph.co.uk/ culture/3668103/Halo-3-blown-away.html.
Notes | 371
5. “Campaign Kill Count: 10,000,000,000.” Halo 3 forum, Bungie.net, April 13, 2009. http://www .bungie.net/Forums/posts.aspx?postID=32064021&postRepeater1-p=3.
6. Ibid. 7. Ibid. 8. Seligman, Learned Optimism, 287. 9. “Bungie: 10 Billion Covenant Killed in Halo 3 . . . and Growing.” Joystiq, April 13, 2009. http://
xbox.joystiq.com/2009/04/13/bungie-10-billion-covenant-killed-in-halo-3-and-growing/. 10. “Halo 3 Review.” NZGamer, September 24, 2007. http://nzgamer.com/x360/reviews/538/halo-3.html. 11. Paul Pearsall. Awe: The Delights and Dangers of Our Eleventh Emotion (Deerfield Beach, Florida:
HCI, 2007), 193. 12. Keltner, Born to Be Good, 268. 13. Polack, Trent. “Epic Scale.” Gamasutra, July 16, 2009. http://www.gamasutra.com/blogs/Trent
Polack/20090716/2412/Epic_Scale.php. 14. Kuhrcke, Tim, Christoph Klimmt, and Peter Vorderer. “Why Is Virtual Fighting Fun? Motivational
Predictors of Exposure to Violent Video Games.” Paper presented at the annual meeting of the In ternational Communication Association, Dresden, Germany, May 25, 2009. http://www.allaca demic.com/meta/p91358_index.html.
15. “Return of the New Hotness.” Bungie.net, August 27, 2009. http://www.bungie.net/news/content.as px?type=topnews&link=NewHotness.
16. Kelly, Kevin. “Scan This Book!” New York Times, March 14, 2006. http://www.nytimes.com/2006/ 05/14/magazine/14publishing.html.
17. “Watch New Halo 3 Ad: ‘Two Soldiers Reminisce.’” Joystiq, September 22, 2007. http://www.joystiq .com/2007/09/22/watch-new-halo-3-ad-two-soldiers-reminisce/.
18. “Halo 3 Ad Brings Battle to Reality.” Escapist, September 12, 2007. http://www.escapistmagazine .com/forums/read/7.48542.
19. Crecente, Brian. “Halo Diorama May Tour Country.” Kotaku, September 13, 2007. http://kotaku .com/gaming/gallery/halo-diorama-may-tour-country-299470.php.
20. “Watch New Halo 3 Ad,” Joystiq. 21. “Hindsight: Halo 3.” Ascendant Justice, March 1, 2008. http://blog.ascendantjustice.com/halo-3/
hindsight-halo-3/. 22. Leith, “Halo 3: Blown Away.” 23. Curry, Andrew. “Gobekli Tepe: The World’s First Temple?” Smithsonian, November 2008. http://
www.smithsonianmag.com/history-archaeology/gobekli-tepe.html#ixzz0T0oKlRQ6. 24. McIntosh, Lindsay. “‘Neolithic Cathedral Built to Amaze’ Unearthed in Orkney Dig.” The Times
(UK), August 14, 2009. http://www.timesonline.co.uk/tol/news/uk/scotland/article6795316.ece. 25. Curry, “Gobekli Tepe.” 26. Ibid. 27. “Just the Right Sense of ‘Ancient.’” Xbox.com, February 19, 2002. www.xbox.com/en-US/games/
splash/h/halo/themakers3.htm. Referenced in Wikipedia entry, “Halo Original Soundtrack,” ac cessed May 1, 2010. http://en.wikipedia.org/wiki/Halo_Original_Soundtrack. Originally quoted in http://www.xbox.com/en-US/games/h/halo/themakers3.htm.
28. “NCAA Football 10 Review.” Team Xbox, IGN, July 10, 2009. http://r.views.teamxbox.com/xbox 360/1736/NCAA-Football-10/p1/.
29. Robertson, Margaret. “One More Go: Why Halo Makes Me Want to Lay Down and Die.” Offworld, September 25, 2009. http://www.offworld.com/2009/09/one-more-go-why-halo-makes-me.html.
30. “Halo 3 Wiki: About.” HaloWiki, version 22:53, February 13, 2009. http://halowiki.net/p/Main_Page. 31. “NCAA Football 10 Season Showdown.” Inside EA Sports, May 14, 2009. http://insideblog.easports
.com/archive/2009/05/14/ncaa-football-10-season-showdown.aspx. 32. Huizinga, Johan. Homo Ludens (Boston: Beacon Press, 1971), 446. 33. Gentile, Douglas A., Craig A. Anderson, Shintaro Yukawa, et al. “The Effects of Prosocial Video
Games on Prosocial Behaviors: International Evidence From Correlational, Longitudinal, and Ex perimental Studies.” Personality and Social Psychology Bulletin, 2009, 35: 752–63.
372 | Notes
34. “Some Video Games Can Make Children Kinder and More Likely to Help.” Science Daily, June 18, 2009. http://www.sciencedaily.com/releases/2009/06/090617171819.htm.
35. Maslow, Abraham. Motivation and Personality (New York: Harper Collins, 1987), 113.
CHAPTER 7 1. Personal website of Kevan Davis, accessed May 1, 2010. http://kevan.org/cv. 2. “Chore Wars Player Testimonials.” Chore Wars. http://www.chorewars.com/testimonials.php. 3. McGonigal, Jane. This Might Be Game: Ubiquitous Play and Performance at the Turn of the Twenty-
First Century. Dissertion for the PhD in Performace Studies at the University of California, Berkeley. 2006. http://avantgame.com/McGonigal_THIS_MIGHT_BE_A_GAME_sm.pdf
4. For example, the alternate reality game Why So Serious? by 42 Entertainment for The Dark Knight achieved an audience of more than 10 million people, according to the viral Dark Knight “Why So Serious?” case study. (viewable at http://www.youtube.com/watch?v=cD-HRI-N3Lg). The huge suc cess of this ARG can be attributed not only to excellent game design, but also to the global popular ity of the Batman movie franchise with which the game was linked.
5. Ito, Mizuko, Heather A. Horst, Matteo Bittanti, Danah Boyd, Becky Herr-Stephenson, Patricia G. Lange, C. J. Pascoe, and Laura Robinson, et al. “Living and Learning with New Media: Summary of Findings from the Digital Youth Project.” White paper, The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning, November 2008. http://digitalyouth.ischool. berkeley.edu/report.
6. Prensky, Marc. “Engage Me or Enrage Me: What Today’s Learners Demand.” Educause Review, September/October 2005, 40(5): 60. http://net.educause.edu/ir/library/pdf/erm0553.pdf.
7. King, Nigel S. “Post-Concussion Syndrome: Clarity Amid the Controversy?” British Journal of Psy chiatry, 2003, 183: 276–78.
8. Thompson, Bronwyn. “Goals and Goal Setting in Pain Management.” HealthSkills, December 1, 2008. http://healthskills.wordpress.com/2008/12/01/goals-and-goal-setting-in-pain-management/.
9. McGonigal, Jane. “SuperBetter: Or How to Turn Recovery into a Multiplayer Experience.” Avant Game, September 25, 2009. http://blog.avantgame.com/2009/09/super-better-or-how-to-turn-recov ery.html.
10. DeKoven, Bernie. “Creating the Play Community.” In The New Games Book (Garden City, NY: Doubleday, 1976), 41–42.
CHAPTER 8 1. “Key Findings from a Survey of Air Travelers.” Peter D. Hart Research Associates/The Winston
Group, May 30, 2008. http://www.poweroftravel.org/statistics/pdf/ki_dom_atp_summary.pdf. 2. Seligman, Learned Optimism, 17–30. 3. “Jetset: A Serious Game for iPhones.” VuBlog, February 16, 2009. http://blog.vudat.msu.edu/?p=232. 4. Day in the Cloud Challenge. Official website, accessed June 24, 2009. http://www.dayinthecloud
.com. 5. The correct answer is The Graduate, for the phrase “Mrs. Robinson, are you trying to seduce me?” 6. Creative submissions work differently from the puzzles; they don’t automatically unlock points while
you’re on the plane, because they have to be judged for creative merit by game masters on the ground. It’s a bit of delayed gratification in its current design, but you could easily imagine an up dated version that allows travelers waiting at boarding gates or buying tickets online, for example, to browse and rate submissions so that creative submissions would be rated before the players land.
7. “Day in the Cloud—Virgin Flight 921.” Onigame, June 24, 2009. http://onigame.livejournal.com/ 41979.html.
8. Ibid. 9. “Nike Plus Is a Statwhore Online Game That You Play by Running.” Ilxor.com, July 13, 2009. http://
www.ilxor.com/ILX/ThreadSelectedControllerServlet?boardid=67&threadid=73699.
Notes | 373
10. Fox, Jesse, and Jeremy N. Bailenson. “Virtual Self-Modeling: The Effects of Vicarious Reinforce ment and Identification on Exercise Behaviors.” Media Psychology, 2009, 12: 1–25. DOI: 10.1080/15213260802669474.
11. Donath, Judith. “Artificial Pets: Simple Behaviors Elicit Complex Attachments.” In Marc Bekoff, ed., The Encyclopedia of Animal Behavior (Santa Barbara, CA: Greenwood Press, 2004).
12. “How Often Do Foursquare Users Actually Check In?” Business Insider, May 7, 2010. http://www .businessinsider.com/how-often-do-foursquare-user-actually-check-in-2010-5.
13. “Left the House.” Product page on Split Reason. http://www.splitreason.com/product/622.
CHAPTER 9 1. Evans, Simon, and Simon Johnson. “The Comfort of Strangers.” Swarm Toolkit. http://swarmtoolkit.
net/index.php?option=com_content&task=view&id=18&Itemid=49. 2. E-mail interview with Simon Johnson, May 3, 2009. 3. Turner, Victor. Dramas, Fields, and Metaphors: Symbolic Action in Human Society (Ithaca: Cornell
University Press, 1975), 45. 4. “Necklace of the Subaltern Betrayer.” Ghosts of a Chance, September 15, 2008. http://ghostsofa
chance.com/main_site/index.php?p=object&id=1. 5. Bath, Georgina. “Ghosts of a Chance Alternate Reality Game Report.” Smithsonian American Art
Museum, Washington, D.C., November 6, 2008. http://ghostsofachance.com/GhostsofaChance_ Report2.pdf.
6. Simon, Nina K. “An ARG at the Smithsonian: Games, Collections, and Ghosts.” Museum 2.0, September 8, 2008. http://museumtwo.blogspot.com/2008/09/arg-at-smithsonian-games-collections. html.
7. Increased age is associated with negative qualities, such as decreases in stature, power, and cognitive ability, according to Mahzarin Banaji, who led the ageism studies at Harvard University. Published findings include Cunningham, W. A., M. K. Johnson, J. C. Gatenby, J. C. Gore, and M. R. Banaji. “Neural Components of Social Evaluation.” Journal of Personality and Social Psychology, 2003, 85: 639–49.
CHAPTER 10 1. Saba, Moussavi, Somnath Chatterji, et al. “Depression, Chronic Diseases, and Decrements in
Health: Results from the World Health Surveys.” The Lancet, September 8, 2007, 370(9590): 851–58. DOI: 10.1016/S0140-6736(07)61415-9.
2. Lyubomirsky, The How of Happiness, 14. 3. Ibid., 7. 4. Ibid., 72. 5. Ibid. 6. Seligman, Authentic Happiness, xii. 7. Weiner, The Geography of Bliss, 310. 8. Ben-Shahar, Happier, 165–66. 9. Williams, Sam. “Hack, Hackers and Hacking.” In Free as in Freedom: Richard Stallman’s Crusade
for Free Software (Sebastopol, CA: O’Reilly, 2002). Also available online at http://oreilly.com/open book/freedom/appb.html.
10. Caplan, Jeremy. “Hacking Toward Happiness.” Time, June 21, 2007. http://www.time.com/time/ magazine/article/0,9171,1635844,00.html.
11. I coined the term in 2007, but I’d already been doing it for years by then. I just needed a way to describe it to other technologists so they could start doing it, too. I introduced the term in a keynote at the Emerging Technology Conference (ETech) in San Diego, March 26–29, 2007, and again in a keynote at the Web 2.0 Expo in San Francisco, April 18, 2007.
12. Morrill, et al., Together Alone, 231.
374 | Notes
13. This claim is based on my review of the findings of positive-psychology research trials on acts of kindness, in which participants typically don’t know each other before being put in the cooperative test setting. It’s a perfect example of transitory sociality.
14. Keltner, Born to Be Good, 3. 15. Ibid., 7–8. 16. These rules were coauthored with Sean Stewart, the award-winning science fiction and fantasy au
thor, during the Last Call Poker project. 17. Tad Friend, “The Shroud of Marin.” The New Yorker, August 29, 2005. 18. Davidson, Amy. “California Dying: Q&A with Tad Friend.” The New Yorker online, August 29, 2005.
http://www.newyorker.com/archive/2005/08/29/050829on_onlineonly01?currentPage=all. 19. Pujol, Rolando. “NYC Cemeteries Dying from Neglect.” AM New York, May 29, 2009. http://amny
.com/urbanite-1.812039/nyc-cemeteries-dying-from-neglect-1.1286733. 20. Weiner, The Geography of Bliss, 73. 21. Hecht, Jennifer Michael. The Happiness Myth: The Historical Antidote to What Isn’t Working Today
(New York: Harper One, 2008), 57. 22. Ibid., 58. 23. Ben-Shahar, Happier, 147–48. 24. Hecht, The Happiness Myth, 59. 25. Keltner, Born to Be Good, 195. 26. Quoted in Keltner, Born to Be Good, 186. 27. Hecht, The Happiness Myth, 298. 28. Csíkszentmihályi, Beyond Boredom and Anxiety, 102–21. 29. Keltner, Born to Be Good, 220. 30. Weiner, The Geography of Bliss, quoting John Stuart Mill, 74.
PART II I 1. Flugelman, Andrew. “The Player Referee’s Non-Rulebook.” In The New Games Book, 86.
CHAPTER 11 Portions of this chapter are drawn from “Engagement Economy: The Future of Massively Scaled Partici pation and Collaboration,” a Technology Horizons special report I created for the Institute for the Future in September 2008. The full original report, published by IFTF, is available at http://iftf.org/node/2306.
1. “How the Telegraph Investigation Exposed the MPs’ Expenses Scandal Day by Day.” Telegraph, May 15, 2009. http://www.telegraph.co.uk/news/newstopics/mps-expenses/5324582/How-the-Telegraph investigation-exposed-the-MPs-expenses-scandal-day-by-day.html.
2. Wintour, Patrick, and Nicholas Watt. “MPs’ Expenses: Critics Attack Censorship as Redactions Black Out Documents.” Guardian, June 19, 2009. http://www.guardian.co.uk/politics/2009/jun/18/ mps-expenses-censorship-black-out.
3. Jeff Howe. Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business (New York: Crown Business, 2008), 4–17.
4. Andersen, Michael. “Four Crowdsourcing Lessons from the Guardian’s (Spectacular) Expenses- Scandal Experiment.” Nieman Journalism Lab, June 23, 2009. http://www.niemanlab.org/2009/06/ four-crowdsourcing-lessons-from-the-guardians-spectacular-expenses-scandal-experiment/.
5. “Participation on Web 2.0 Websites Remains Weak.” Reuters, April 18, 2007. http://www.reuters .com/article/technologyNews/idUSN1743638820070418.
6. Wright, Steven, and Jason Groves. “Shameless MPs Try to Dodge Trial Using 1689 Law Which Protects Them from Prosecution.” Daily Mail, February 8, 2010. http://www.dailymail.co.uk/news/ article-1248688/MPs-expenses-Three-Labour-MPs-Tory-peer-charged-false-accounting .html#ixzz0ikXMZse6.
Notes | 375
7. Shirky, Clay. “Gin, Television, and Social Surplus.” Personal blog, April 26, 2008. http://www.shirky .com/herecomeseverybody/2008/04/looking-for-the-mouse.html.
8. Internet World Stats—Usage and Population Statistics, accessed December 31, 2009. http://www .internetworldstats.com/stats.htm.
9. “Wikipedia Is an MMORPG.” Wikipedia project, accessed May 1, 2010. http://en.wikipedia.org/ wiki/Wikipedia:Wikipedia_is_an_MMORPG.
10. Ibid. 11. Puente, Maria. “Learn, Fight Hunger, Kill Time All at Once at Freerice.com.” USA Today, January
23, 2008. http://www.usatoday.com/life/lifestyle/2008-01-23-freerice_N.htm. 12. The answer is “growing from the tip of a stem.” 13. “Frequently Asked Questions.” Free Rice. http://www.freerice.com/faq.html. 14. Anderson, Frank. “Can Videogames Make the World a Better Place?” BitMob, August 25, 2009.
http://bitmob.com/index.php/mobfeed/foldinghome-distributed-computing.html. 15. Pietzsch, Joachim. “The Importance of Protein Folding.” Horizon Symposia: Connecting Science
to Life, online project of the journal Nature. http://www.nature.com/horizon/proteinfolding/back ground/importance.html.
16. McElroy, Griffin. “Joystiq Set to Overtake G4 in Folding@home Leaderboards Tonight.” Joystiq, February 8, 2010. http://playstation.joystiq.com/tag/folding@home; and Stella, Shiva. “Sony Updates Folding@home for PS3 Folks Trying to Save the World.” Game Bump, December 19, 2007. http://www.gamebump.com/go/sony_updates_folding_home_for_ps3_folks_trying_to_save_the_ world.
17. Stasick, Ed. “Leave Your PS3 on for a Good Cause This Sunday Night!” Joystiq, March 21, 2007. http://playstation.joystiq.com/2007/03/21/leave-your-ps3-on-for-a-good-cause-this-sunday-night/.
18. Rimon, Noah. “Folding@home Petaflop Barrier Crossed.” PlayStation blog, September 19, 2007. http://blog.us.playstation.com/2007/09/foldinghome-petaflop-barrier-crossed/.
19. Khan, Shaan. “Turning In-Game Achievements into Real-World Action.” Thinkers & Doers, July 30, 2009. http://blogs.waggeneredstrom.com/thinkers-and-doers/2009/07/turning-in-game-achieve ments-in-real-world-action/.
20. Dumitrescu, Andrei. “PlayStation 3 Will Catch Up to the Xbox 360 in 2011.” Softpedia, August 5, 2009. http://news.softpedia.com/news/PlayStation-3-Will-Catch-Up-to-the-Xbox-360-in-2011-118402 .shtml.
21. Jacques, Robert. “Folding@home Clocks Up a Million PS3 Users.” V3, February 6, 2008. http:// www.v3.co.uk/vnunet/news/2208966/folding-home-clocks-million-ps3.
22. “Computer Game’s High Score Could Earn Nobel in Medicine.” RichardDawkins.net forum, May 11, 2008. http://forum.richarddawkins.net/viewtopic.php?f=5&t=44321.
23. The game was developed by doctoral student Seth Cooper and postdoctoral researcher Adrien Treuille, both in computer science and engineering, working with Zoran Popović, a University of Washington professor of computer science and engineering; David Baker, a UW professor of bio chemistry and Howard Hughes Medical Institute investigator; and David Salesin, a UW professor of computer science and engineering. Professional game designers provided advice during the game’s creation.
24. Fahey, Mike. “Humans Triumph Over Machines in Protein Folding Game Foldit.” Kotaku. August 6, 2010. http://www.kotaku.com.au/2010/08/humans-triumph-over-machines-in-protein-folding-game foldit/.
25. Cooper, Seth, Firas Khatib, et al., and Foldit players. “Predicting protein structures with a multi player online game.” Nature. August 2010. 466, 756–60. http://www.nature.com/nature/journal/ v466/n7307/full/nature09304.html.
26. Deci, Edward L., Richard Koestner, and Richard M. Ryan. “A Meta-Analytic Review of Experiments Examining the Effects of Extrinsic Rewards on Intrinsic Motivation.” Psychological Bulletin, November 1999, 125(6): 627–68. DOI: 10.1037/0033-2909.125.6.627.
27. “Job Listings.” Bungie.net, accessed May 1, 2010. http://www.bungie.net/Inside/jobs.aspx.
376 | Notes
CHAPTER 12 1. “Epic Win.” Urban Dictionary entry. http://www.urbandictionary.com/define.php?term=epic%20win. 2. Twitter replies to @avantgame from @tobybarnes, @changeist, and @incobalt, on November 4,
2009. 3. Many of The Extraordinaries’ microvolunteer missions are more like Amazon Mechanical Turk–style
human intelligence tasks—labeling, tagging, and sorting digital objects for museums, scientists, and government agencies, for example. This is important, but it doesn’t represent the epic win. In phone conversations with the founders of the project in early 2010, I learned that the company aims to focus on developing more real-world, mobile missions and rely less on online human intelligence tasks.
4. “Chat with an Extraordinary: Nathan Hand of Christel House.” The Extraordinaries blog, November 17, 2009. http://www.theextraordinaries.org/2009/11/chat-with-an-extraordinary-nathan-hand-of-chris tel-house.html.
5. Wenner, Melissa. “Smile! It Could Make You Happier.” Scientific American, September 2009. http:// www.scientificamerican.com/article.cfm?id=smile-it-could-make-you-happier.
6. “Chat with an Extraordinary,” The Extraordinaries blog. 7. Official Game Guide for The Sims 3. Prima Official Game Guides, June 2, 2009, 42. http://www
.primagames.com/features/sims3/. 8. Edelman, Joe. “Make a Wish.” Live talk, Ignite Amherst, September 22, 2009. http://igniteshow
.com/amherst. 9. Personal interview with Joe Edelman, July 12, 2008.
10. Edelman, “Make a Wish.” 11. Ibid. 12. Edelman, Joe. “Your Life: The Groundcrew Mission.” Groundcrew. http://groundcrew.us/papers/
your-life. 13. Edelman, Joe. “The Mobile Manifesto: How Mobile Phones Can Replace a Broken Economy.” Joe
Edelman blog, January 2009. http://nxhx.org/thoughts/manifesto.html. 14. Edelman, Joe. “Volunteering with Groundcrew.” Groundcrew. http://groundcrew.us/papers/volun
teering. 15. Jeyes, Dave. “Google Wants to Smarten Up Your Home with PowerMeter.” Tech.Blorge, February
10, 2009. http://tech.blorge.com/Structure:%20/2009/02/10/google-wants-to-smarten-up-your-home with-powermeter-2/.
16. Kho, Jennifer. “Adaptive Meter: Playing the Energy Conservation Game.” Earth2Tech, March 29, 2009. http://earth2tech.com/2009/03/29/playing-the-energy-conservation-game/.
CHAPTER 13 1. Richards, C. “Teach the World to Twitch: An Interview with Marc Prensky.” Futurelab, December
2003. www.futurelab.org.uk/resources/publications_reports_articles/web_articles/Web_Article578; and “Designing Games with a Purpose.” Communications of the ACM, August 2008, 51(8): 58–67. DOI: http://doi.acm.org/10.1145/1378704.1378719.
2. Tomasello, Michael. Why We Cooperate (Cambridge: MIT Press, 2009). 3. Tomasello, Michael, and Malinda Carpenter. “Shared Intentionality.” Developmental Science,
December 2006, 10(1): 121–125. 4. Rakoczy, Hannes, Felix Warneken, and Michael Tomasello. “The Sources of Normativity: Young
Children’s Awareness of the Normative Structure of Games.” Journal of Developmental Psychology, May 2008, 44(3): 875–81.
5. “Which Do You Prefer: Competitive or Cooperative Multiplayer?” Escapist, October 24, 2009. http://www.escapistmagazine.com/forums/read/9.151529.
6. Contreras, Paul Michael. “LittleBigPlanet Sets Another Milestone for Number of Levels.” PlaySta tion Lifestyle, November 20, 2009. http://playstationlifestyle.net/2009/11/20/littlebigplanet-sets-an other-milestone-for-number-of-levels/.
Notes | 377
7. Brunelli, Richard. “Grand Prize Winner: McDonald’s Brave New World.” AdWeek, December 1, 2008. http://www.adweek.com/aw/content_display/custom-reports/buzzawards/e3i9417c5a4a703467 d97b51be9e35149f8.
8. The term was coined by Sean Stacey, who runs Unfiction (www.unfiction.com), the leading com munity forum since 2003 for chaotic fiction and cross-media alternate reality games.
9. Peterson, Christopher, and Martin Seligman. Character Strengths and Virtues: A Handbook and Classification (New York: Oxford, 2004).
10. “The VIA Classification of Character Strengths.” The Values in Action (VIA) Institute, October 23, 2008. http://www.viacharacter.org/Classification/tabid/56/Default.aspx.
11. Tapscott, Don, and Anthony D. Williams. Wikinomics: How Mass Collaboration Changes Everything (New York: Portfolio, 2008), 33.
12. Ibid., x.
CHAPTER 14 1. Brand, Stewart. Whole Earth Discipline: An Ecopragmatist Manifesto (New York: Viking, 2009), 275,
298. 2. Brand, Stewart. “The Purpose of the Whole Earth Catalog.” Whole Earth Catalog, Fall 1968. Elec
tronic version available at http://wholeearth.com/issue/1010/article/195/we.are.as.gods. 3. Brand, Whole Earth Discipline, 276. 4. Ibid., 298. 5. Ibid. 6. Ibid., 276. 7. “Jill Tarter and Will Wright in Conversation.” Seed, September 2, 2008. http://seedmagazine.com/
content/article/seed_salon_jill_tarter_will_wright/. 8. “Spore.” Wikipedia entry, accessed May 1, 2010. http://en.wikipedia.org/wiki/Spore. 9. For a history of the term “massively multiplayer forecasting games” and their development at the
Institute for the Future, see: “Institute for the Future Announces First Massively Multiplayer Fore- casting Platform.” Institute for the Future. Palo Alto: September 22, 2008. http://iftf.org/node/2319; “Massively Multiplayer Forecasting Games: Making the Future Real.” Institute for the Future. Palo Alto: September 7, 2008. http://iftf.org/node/2302.
10. Simon, Nina. “The Aftermath of the ARG World Without Oil.” Museum 2.0, July 27, 2007. http:// museumtwo.blogspot.com/2007/07/game-friday-aftermath-of-arg-world.html.
11. Cerulo, Karen. Never Saw It Coming: Cultural Challenges to Envisioning the Worst (Chicago: Uni versity of Chicago Press, 2006).
12. Gravois, John. “Think Negative!” Slate, May 16, 2007. http://www.slate.com/id/2166211. 13. “A to Z: A World Beyond Oil.” World Without Oil, May 31, 2007. http://community.livejournal.
com/worldwithoutoil/20306.html. 14. Guité, François. Quoted on “Buzz: World Without Oil,” World Without Oil. http://www.worldwith
outoil.org/metabuzz.htm. 15. “Everything Falls Apart—the End (Semi-OOG).” WWO player blog post, May 31, 2007. http://
fallingintosin.livejournal.com/12325.html. 16. “Fond and Sad Goodbye.” World Without Oil—The Texts, June 1, 2007. http://wwotext.blogspot
.com/2007/06/fond-and-sad-goodbye.html. 17. “Ending Thoughts (OOG).” WWO player blog post, May 31, 2007. http://monkeywithoutoil.
blogspot.com/2007/05/ending-thoughts-oog.html. 18. “New Chess Theory Not for Einstein: Scientist Denies Ever Playing ‘Three-Dimensional’ Game,
Even for Relaxation.” New York Times, March 28, 1936. 19. Ibid. 20. Reid, Raymond. “Chesmayne: History of Chess.” 1994. Accessible at http://www.chess-poster.com/
english/chesmayne/chesmayne.htm.
378 | Notes
21. Cascio, Jamais. “Super-Empowered Hopeful Individual.” Open the Future, March 2008. http:// openthefuture.com/2008/03/superempowered_hopeful_individ.html.
22. Friedman, Thomas. The Lexus and the Olive Tree: Understanding Globalization (New York: Farrar, Straus and Giroux, 1999), 381.
23. Ibid. 24. This particular saying is taken from “The Fifty-Year View,” Jamais Cascio’s April 2009 Ten-Year
Forecast presentation for the Institute for the Future. http://iftf.org/files/deliverables/50YearScenarios .ppt.
25. “Superstruct FAQ.” Institute for the Future, September 22, 2008. http://www.iftf.org/node/2096. 26. Demographic analysis by Kathi Vian for the 2009 Ten-Year Forecast report, presented at the annual
retreat. http://www.iftf.org/node/2762. 27. The Institute for the Future. www.iftf.org. 28. Hersman, Erik. “Solving Everyday Problems with African Ingenuity.” Africa Good News, February
2009. http://www.africagoodnews.com/innovation/solving-everyday-problems-with-african-ingenuity .html.
29. Becker, Gene. “The Long Game.” Superstruct, 2008. http://www.superstructgame.org/Superstruct View/510.
30. Internet World Stats—Usage and Population Statistics.
CONCLUSION 1. Yudkowsky, Eliezer. “If You Demand Magic, Magic Won’t Help.” Less Wrong, March 22, 2008.
http://lesswrong.com/lw/ou/if_you_demand_magic_magic_wont_help/. 2. That’s 5 million years dating back to the start of the hominid species timeline, at Australopithecus
ramidus. 3. “Archaeological Tree-Ring Dating at the Millennium.” Journal of Archaeological Research, Septem
ber 2002, 10(3): 243–75. http://www.springerlink.com/content/hhv8qd78hh7r5pfb/. 4. “Ancient Etruscans Were Immigrants from Anatolia, or What Is Now Turkey.” European Society of
Human Genetics, press release, June 16, 2007. http://www.eurekalert.org/pub_releases/2007-06/ esoh-aew061307.php; see also Wade, Nicholas. “DNA Boosts Herodotus’ Account of Etruscans as Migrants to Italy,” New York Times, April 3, 2007. http://www.nytimes.com/2007/04/03/science/ 03etruscan.html.
Index
Page numbers in italics refer to illustrations.
actionable next steps, 55–57, 60, 71 adrenaline, 195 Africa, 294, 330–31, 338–40, 343 Age of Conan, 55 Age of Empires, 30 airline travel, 149–56, 347, 360, 361 AKQA, 281, 286, 361 algorithms, 22, 40, 41 alternate reality games (ARGs), 15, 115, 119–82,
187–215, 346, 347, 358, 359 for airline travel, 149–56, 347, 360, 361 based on Olympic Games, 279–93 better hope for success generated by, 125, 127,
130–32, 137, 139, 141–42, 291 closing generation gap in, 177–81 collaboration in, 130–31, 132, 154, 155, 156,
160, 174, 175–77, 179, 180, 196, 205, 279–93
creating new real-world communities with, 145, 168–82, 286, 347
creative accomplishment enabled in, 131, 132, 175–77, 180–81, 206
definitions of, 125–26 depression, anxiety and loneliness alleviated
with, 139, 141, 154, 155, 172, 178, 182, 184
developing individual strengths in, 130–32, 139, 288–92
difficult activities made more rewarding with, 145, 146–48, 149–52, 154–56, 157–64
in educational reform movement, 125, 127–32 empowerment in, 136, 137, 149, 152 epic meaning in, 125, 127, 131, 137, 142, 160,
176–77, 196 fear of failing as absent in, 130, 131, 132, 139 feedback systems in, 123, 126, 146–48,
156–57, 158–60, 161–63, 213 as global collaboratories, 279–93 happiness hacking with, 145, 187, 188–89,
191–201, 204–7, 208–15, 347 having more fun with strangers in, 168–82 heroic purpose in, 135, 136, 137, 140 for illness recovery, 134–42, 347, 362 main types of, 142 meaningful choice in, 122, 126, 129, 149, 152 meaningful rewards in, 120, 121, 123, 129–30,
138–39, 146–48, 150–51, 154, 155, 156, 158–62, 165–67, 209, 214, 347
museum membership reinvented with, 173–77 optimal experience design in, 126–27 quality-of-life goals of, 125–26, 142, 144–45,
151, 152, 155, 156 as renewing active community participation,
173, 176–77, 181 satisfying work generated in real life tasks by,
119–24, 125, 129–31, 151 social connections generated by, 125, 127, 136,
137, 140, 141, 142, 151, 154, 155, 156, 164–67, 194–96, 197, 205, 288
as social motivation platforms, 164–67, 360 tracking of progress in, 121, 135, 140, 142, 156,
157, 163
380 | Index
alternate reality games (cont.) typical game traits shared by, 126–27 video sharing in, 140, 141 wholehearted participation in, 124, 125,
126–27, 140, 141–42, 215, 347 ambient sociability, 89–91, 93–94 Andersen, Michael, 221–22 anxiety, 14, 32, 36, 113, 134, 149, 154, 155, 202,
203, 207, 349 Assassins, 191, 194 asynchronous gameplay, 79, 81, 93 Atari, 37, 39, 40, 42, 101 autotelic activities, 45–46, 47, 50, 226 avatars, 74, 120, 161, 262
ambient feedback of, 161–63 leveling up of, 54, 61, 120, 121, 123 in World of Warcraft, 44, 53, 54, 61
awe, 99, 103, 104, 105, 106, 107, 112, 113, 229, 231, 248, 249, 281, 320, 342
Bateman, Christopher, 87 Bejeweled, 30, 61 Ben-Shahar, Tal, 33, 186–87, 204 beta-endorphins, 48 Beyond Boredom and Anxiety
(Csíkszentmihályi), 35 blissful productivity, 53, 57, 59, 60, 61, 62–63,
80, 151, 246, 346 Blow, Jonathan, 88 Bogost, Ian, 150, 151, 191, 196, 359 Born to Be Good (Keltner), 99 Bounce, 173, 177–81, 359 Braid, 88, 93 Brain Age, 2, 30 Brand, Steward, 296–97, 298, 332 Breakout, 39–40, 41, 42, 43, 101 British parliament scandal, 219–24 Buffy the Vampire Slayer, 136, 137 Bungie, 96, 101, 102–3, 105, 109, 244–45 Bushman, Brad, 114 busywork, 30, 53, 54
Call of Duty: Modern Warfare 2, 272 cancer, 15, 233, 236–40 Card, Nick, 106 caretaking games, 162–63 Carse, James P., 25 Cascio, Jamais, 315, 316, 319 Castronova, Edward, 1, 3, 53 casual games, 61–63 cemeteries, 198–203, 204–7, 363 Cerulo, Karen, 309
Character Strengths and Virtues (Seligman and Peterson), 290
charter schools, 128–32 chess, 35, 40, 313–14, 342 China, 2, 3, 44, 50, 287, 292, 294, 339 Chore Wars, 119–24, 125, 126, 142, 359 Christel House, 253–55 Civilization, 297 collaboration, 13, 14, 15, 30–31, 75, 76, 266–95,
343, 344 in ancient games, 268, 349–51, 353 ARGs in, 130–31, 132, 154, 155, 156, 160, 174,
175–77, 179, 180, 196, 205, 279–93 cocreation in, 268, 271, 272, 273–76, 279, 284,
286, 288, 293, 309–10, 318, 320, 325–32, 333, 337, 338–39, 343, 348
collective intelligence in, 96, 108–10, 225–26, 228–31, 232, 245, 274, 275, 279, 283–85, 287–88, 293, 294, 302, 305, 314, 327, 328, 332
common ground in, 21, 268, 270, 350 definition of, 268 as distinctive human capability, 270–71 distinguishing individual strengths in, 130–31,
240, 288–92, 323–24, 325 evolution of games as platform of, 268–76 game industry innovations in, 272–76, 279,
293–94 games with epic scales of, 96, 98, 101, 108–10;
see also forecasting games; massive multiplayer collaboration projects
in MMORPGs, 53–54, 58, 76, 96, 98, 101–3, 107, 108–10, 274, 279–93
nongamer skills of, 276 shared intentionality in, 270, 272 three distinct kinds of effort in, 268, 269, 271,
276, 279, 286 see also collective intelligence
collaboration radar, 278, 291 collaboration superpowers, 265, 267–68,
276–79, 353 expanded efforts in developing of, 293–94 global collaboratories for building of, 279–93 ten-thousand hour reality fix and, 277, 279,
294–95 collaborative creation systems, 272, 273–74 collaboratories, 279–93, 340, 358
collective intelligence in, 283–85, 287–88, 293 global cooperation in, 283–88, 292, 293
collective commitment, 269 collective intelligence, 274, 279, 294
in collaboratories, 283–85, 287–88, 293
Index | 381
in forecasting games, 302, 305, 314, 327, 328, 332
in MMORPGs, 96, 108–10 Wikipedia as project of, 225–26, 228–31,
232, 245 see also human intelligence tasks
Come Out & Play festival, 171, 359 Comfort of Strangers, 168–71, 173, 359 “communitas,” 172–73, 181 community-building games, 168–82, 347, 361 computer and video games, 3, 4, 6, 8, 10–11,
13, 20, 37, 39, 133, 143, 201, 281, 333, 345, 353
addictive quality of, 4, 24, 28, 42, 43–44, 67, 79
algorithms in, 22, 40, 41 ambient sociability in, 89–91, 93–94, 273 average time spent on, 3–4, 6, 44, 51,
266–67, 348 casual forms of, 61–63 collaboration and cooperation in, 13, 14,
30–31, 53–54, 58, 75, 76, 96, 98, 101–3, 107, 108–10, 154, 155, 156, 160, 174, 175–77, 179, 180, 269–76, 279–93
collaboration innovations in, 272–76, 279 education reform and, 128–32 empowerment in, 3, 14, 30, 60, 63, 66, 67, 76,
98, 100–101, 104, 152, 229, 249, 250, 251, 252, 254–55, 259, 298–301, 315–16, 333–34, 336
enthralling power of, 8, 10–11 epic meaning in, 95–105, 107–12, 127, 160,
176–77, 229, 230–31, 235, 346 epic wins in, 247–49 as “escapist” entertainment, 6, 7, 11, 37 fun failure in, 30, 64–69, 71, 73–75, 76,
249, 346 gamer regret and, 43–44 as global collaboratories, 279–93 “god” and planetary-simulation, 297–302, 312 hard fun in, 32–33 hope for success in, 64–65, 67–72, 73, 74, 75,
76, 114, 127, 229, 248–49, 276, 291, 308, 315–16, 322, 346
leveling up in, 53, 54, 61, 123, 150–51, 159, 165, 332
mentoring in, 86–89, 93 as motivational platforms, 119–24, 157–62,
163–64 New Games theory as influence on, 143–44 positive activation in, 24, 37–38, 39–40,
41–42, 65, 127, 128, 152, 155
as pushing to limits of own abilities, 24, 27, 33, 40, 57, 111, 235, 346
real-life helpful behavior inspired by, 113–14 resource building in, 58–59, 60–61, 62, 63, 123 satisfying work in, 28–31, 52–63, 80, 81, 114,
119–24, 127, 229, 235, 346 social connections and rewards of, 28, 76,
77–94, 114, 127, 151, 154, 155, 156, 164–67, 168–82, 233, 254–55, 257, 263, 288, 346
sports genre in, 110–11 trash-talking in, 83–84, 85, 93, 272 work and reward cycle in, 41, 53, 61, 63,
120–21 see also games, gaming; online games; social
network games and applications; specific digital games
concept ARGs, 135–42 Cookman, Daniel, 91–92 co-op mode, 272–73, 293, 294 Crawford, Matthew, 59–60 Crecente, Brian, 103 crowd games, 187, 191–201, 204–7, 215, 347,
358, 363 dancing in, 208–14, 363 social connections in, 194–96, 197, 205,
214, 215 see also crowdsourcing projects; massive
multiplayer collaboration projects crowdsourcing projects, 220–46, 276, 339,
342, 347 citizen science research in, 236–42, 238,
246, 360 clear goals in, 222, 231, 245, 251 collaboration in, 220, 228, 229, 230, 246, 276 distributed computing initiatives in, 236–40 empowerment in, 249, 250, 251, 252, 254–55,
259, 265 epic meaning in, 230–31, 235, 239, 240, 246,
260, 261 feedback in, 229–30, 235, 262 for fighting diseases, 233, 236–42, 238 for fighting hunger, 233, 234–36, 360 fundraising in, 234–36 game-like structure of, 220–24, 228–31,
234–36, 238–41, 245–46, 249, 250, 251, 256, 259–60, 261–64
heroic purpose and extreme-scale goals in, 230–31, 239, 246, 249, 251, 261, 264
human intelligence tasks in, 220–46, 253 intrinsic rewards of, 232, 235–36, 243, 245,
263, 264
382 | Index
crowdsourcing projects (cont.) Investigate Your MP’s Expenses as, 220–24,
228, 232, 245, 253, 361 satisfying work in, 222, 229, 235, 246, 249,
259–60, 261 social connections in, 223, 230, 254–55, 263 social participation games and tasks in,
249–65, 348, 360, 361 sustainable engagement economy as crucial in,
243, 244–46, 248–49, 255, 259–60, 263 Wikipedia as, 225–26, 228–31, 245 see also massive multiplayer collaboration
projects Crowley, Dennis, 164 Cruel 2 B Kind (C2BK), 187, 191–97, 193, 213,
359–60 Csíkszentmihályi, Mihály, 17, 35–37, 40 Curry, Andrew, 106–7
dancing, 35, 40, 48, 183, 207–14 games of, 208–14, 347, 363
Davis, Kevan, 120, 359 Day in the Cloud, 149, 152–56, 360 death, thinking of, 183, 198, 200–201, 202,
203–7, 347 de Botton, Alain, 59, 62 DeKoven, Bernie, 144 Democratic Central African Republic (DCAR),
330–31 depression, 38, 134, 149, 187, 253
evolutionary origins of, 70 games in alleviating of, 14, 28, 32–33, 36,
70–71, 113, 139, 184, 346, 349 low-engagement activities and, 31–32
dice games, 6, 271, 349, 351, 353 discovery work, 30, 53, 54 distributed computing initiatives, 236–40 Donath, Judith, 163 dopamine, 47, 90 Dorsey, Richard, 263 DotSUB, 227, 253
EA Sports, 110, 111 EA Sports Active, 162 ecosystems thinking, 297–98, 299, 300, 301,
343, 348 Edelman, Joe, 255, 256–58, 259, 260, 261, 361 education, 14, 125, 127–32, 347, 362 Einstein, Albert, 313–14 Eklund, Ken, 304, 305, 310 Ekman, Paul, 87 emergensight, 278, 293
Emerson, Ralph Waldo, 117 emotional activation, 3, 4, 6, 35–36, 38–42, 46,
65, 127, 128, 152, 155 feedback systems and, 25, 36, 40, 41 fiero in, 33, 41, 42, 43, 44, 65–66, 122–23, 142 as fix for reality, 35–42, 45–52, 122–23, 127,
128, 142, 346 game design and, 37–38 intrinsic rewards of, 45–51 state of flow and, 24, 35–37, 38, 40, 41–42 of working at limit of abilities, 24, 33, 40
endorphins, 48, 207 energy crisis, 294, 334, 363
games as sparking creativity and activism in, 304, 306, 308–12, 315, 329, 336–37, 339
online conservation games for, 255–64, 361 environmental crisis, 14, 15, 294, 296–302,
314–15 epic scales, 49, 95–115, 135, 230–31, 353
as fix for reality, 97–98, 99–100, 108, 112–14, 125, 142, 346
of game context, 98, 100–104 of game environments, 98, 104–5, 107–8, 229 of game projects, 98, 108–10 of global collaboratories, 279–94, 340 of “god games,” 297–302 intrinsic rewards in, 96, 97–105, 108, 110, 111,
112–15, 130–31, 186 massive collaboration in, 96, 98, 101, 108–10 of Neolithic-era environments, 105–7 in sports genre, 110–11, 248 of world-changing massive collaboration
projects, 305, 308, 318, 319, 322, 340, 344, 346
epic wins, 247–49, 265, 351, 353 in social participation games, 249, 251, 253,
255, 257, 260, 261–62, 263, 265, 348 Etruscans, 352, 353 euphoria, 183, 207 eustress (positive stress), 32, 62, 130, 311 Evans, Simon, 169, 170, 171, 173, 359 Evokation Station, 338–39 EVOKE, 333–40, 334, 360 experience sampling method (ESM), 31–33 Extraordinaries, The, 249–52, 253–55, 260,
264–65, 360 extrinsic rewards, 45–47, 48, 50, 156
Facebook, 77, 78, 79, 80, 81, 83, 140, 150, 159, 161, 226, 323, 332
Fahey, Rob, 12 famine, 336, 349, 351–52
Index | 383
FarmVille, 30, 80–82, 93, 151 feedback systems, 21, 23, 27, 39, 60, 63, 75, 76,
126, 157, 163, 210, 213 ambient avatar, 161–63 in crowdsourcing projects, 229–30, 235, 262 intensity of, 25, 36, 40, 41 leveling up in, 53, 54, 61, 123, 147–48 in massive collaboration projects, 229–30, 307 phasing as form of, 58–59 positive failure in, 66–67 potential downfalls of, 156–57 in real-life activities, 146–48, 158–62, 164 three types of, 24
festivals, game, 171, 359, 361 fiero, 33, 41, 42, 43, 44, 65–66, 87, 114, 122–23,
137, 142, 156, 195, 196, 222, 248, 272 First Aid Corps, 250–52 flexible optimism, 69–71, 74, 75 Flickr, 78, 284 flow, state of, 24, 35–37, 38, 40–43, 44, 114, 235,
249 Folding@home, 233, 236–40, 238 Fold It!, 240–42, 245, 360 food crisis, 306, 321, 329–30, 336, 339 forecasting games, 302–13, 314–44, 348, 358, 362
on energy crisis, 302–13, 315, 321, 329, 334, 336–37, 339, 363
on food supply issues, 306, 321, 329–30, 339 long-term thinking in, 305, 324, 336,
340–43, 348 optimism in, 308, 311, 315–16, 322 organizing planetary change in, 317–33, 343 as raising public awareness, 310 on refugee crisis, 322, 330–31 social innovation skills in, 333–40, 360 strategies for keeping players engaged in,
307–8, 311 superstructures invented in, 325–32, 340–43 worst-case scenarios imagined in, 308–10 see also world-changing games
Foursquare, 164–67, 360 Free Rice, 233, 234–36, 245, 360 Friedman, Thomas, 316 Friend, Tad, 202 fun failure, 30, 63, 64–69, 71, 73–75, 76, 139,
249, 346, 365
game communities, 112, 145, 243, 286 collaborative culture in, 272–76, 294 collective intelligence in, 96, 101, 108–10,
274, 275, 283–85, 287–88, 293, 314, 327, 328, 332
creating of, 168–82 in crowdsourcing and massive collaboration
projects, 230, 239 discussion forums in, 44, 88, 101, 108, 109,
175–76, 230, 239, 248, 275, 283, 332 user profiles in, 101–3, 158–59, 323–24, 337
game consoles, 3, 4, 20, 237–38, 294 Game Developers Conference, 9, 64, 143 game industry and design, 7, 10–11, 13, 24, 26,
29, 33, 37, 64, 68, 87, 114, 115, 158, 312, 345
addiction dilemma and, 43–44 collaboration innovations in, 272–76, 279,
293–94 emotional evolution of, 37–38 epic aesthetics employed in, 99–111, 112 growth of, 4, 7 positive psychology and happiness engineering
in, 37–38, 144–45, 346 gameplay emotions, 14, 28–34, 79, 151, 152, 349,
354 ambient sociability and, 89–91, 93–94 awe in, 99, 103, 104, 105, 107, 112, 229, 248,
249, 320, 342 empowerment in, 3, 14, 30, 60, 63, 66, 67, 76,
98, 100–101, 104, 136, 137, 149 eustress in, 32, 62, 130, 311 fiero in, 33, 41, 42, 43, 44, 65–66, 87, 114,
122–23, 137, 142, 156, 195, 196, 222, 248, 272
in fun failure, 64–67, 74 happy embarrassment in, 83–86 hard fun and, 32–33 industry research on, 37–38 neurochemical reactions in, 33, 38, 40, 43, 205 prosocial, 82–89, 269 relentless optimism in, 28, 32, 36, 38, 64–65,
67–72, 73, 74, 75, 76, 248, 249, 346 satisfying work in provoking of, 28–34, 35, 53,
54, 57, 60, 61, 62, 63 state of flow in, 24, 35–37, 38, 40–43, 44, 114,
235, 249 vicarious pride in, 83, 86–89 see also emotional activation
gamer regret, 43–44 gamers, 2–5, 7, 37, 50, 75, 353
addiction of, 43–44 collaboration skills and superpowers of, 230,
267–68, 269–70, 271, 276, 279, 280, 293, 294
creative abilities of, 240, 241, 242 cultural bias against, 19–20, 24, 27, 34, 76
384 | Index
gamers (cont.) diverse demographic of, 2, 11–12 Einstein as, 313–14 emotional advantages and skills conferred on,
10, 69, 71, 75, 79, 94 epic wins of, 247–49 fun failure of, 64–69, 71, 73–75, 76, 249 growing numbers of, 3–4, 11–12 helpful behavior displayed by, 113–14 interest in music of, 75 “mass exodus” of, 1, 2, 3, 4–5, 7, 51 neurochemical reactions in, 33, 38, 40, 43 planet craft skills of, 297–98 problem-solving abilities of, 240, 241–42 real-world causes taken up by, 233, 234–36,
246, 311–12 ten-thousand-hour theory and, 267, 274, 348 as valuable source of participation bandwidth,
232–36, 238–42, 246 volunteering by, 249–52, 256–65
Gobekli Tepe, 105–6, 107 “god games,” 297–302, 312 golf, 22–23, 342 good game community, 230–31 good game mechanics, 229–30 Google Apps, 153, 360 Google Docs, 226, 273 graveyard games, 197–201, 204–7, 363 Greece, ancient, 5, 10, 203, 281–93, 342 Groundcrew, 255–61, 264–65, 278, 361 Guardian, 220, 222, 224, 232, 361 Guitar Hero series, 2, 75 Gun, 201, 204 Gupta, Vinay, 331
“hacking,” 187–88 Halo 3, 2, 95–97, 98, 99, 112
collaborative creation system in, 274 collaborative knowledge projects in, 108–10 epic context of, 100, 101–4 epic environment of, 104–5, 107–8
Hand, Nathan, 254 Happier (Ben-Shahar), 187, 204 happiness, 10, 13, 14, 28–34, 35–38, 39, 40–43,
44, 62, 65–66, 67–72, 73, 74, 75, 82–89, 113, 308, 346, 354
ARGs for adopting habits of, 145 four secrets to making of, 45–51
in hard and satisfying work, 28–34, 46, 47, 48–49, 53–63
in hard fun vs. relaxing fun, 31–33 neurochemistry in, 47–49, 205, 207
prosocial emotions and, 82–89 state of flow and, 24, 35–37, 38, 40–43, 44 in wholehearted participation, 124 see also positive psychology
happiness activities, 45–46, 47, 50, 51, 183–215, 347
dancing as, 35, 40, 48, 183, 207–8, 211, 214
games for participating in, 187, 188–89, 191–201, 204–7, 208–15
neurochemistry in, 47–49 see also intrinsic rewards
happiness hacks, 187–215, 347, 358, 363 Happiness Myth, The (Hecht), 203, 207 happy embarrassment, 83–86 hard fun, 32–33, 68 Hawkins, Robert, 338 health care games, 134–42, 347, 362 Hecht, Jennifer Michael, 203, 207 hedonic adaptation, 40, 45, 46, 50 Herodotus, 5–6, 10, 349, 350, 351, 352 Hersman, Erik, 335 Hide & Seek Weekender festival, 171, 361 high ping quotient (high PQ), 277–78 high-stakes work, 29–30, 54 Howe, Jeff, 220 How of Happiness, The (Lyubomirsky), 57 Huizinga, Johan, 112 human intelligence tasks (HITs), 220–46, 253
in citizen science research projects, 236–42, 238, 246
in Investigate Your MP’s Expenses, 220–24, 228, 232, 245, 253
IBM, 225, 227 Independent Television Service (ITVS), 304,
306, 363 India, 3, 50, 254, 293, 343 in-flight games, 152–56, 347, 360 injury and illness recovery games, 133–42 Institute for the Future (IFTF), 5, 267, 277, 316,
319, 332, 333, 340, 362 Ten-Year Forecast of, 317, 318, 332, 343
International Olympic Committee, 9, 281, 286, 361
Internet, 121, 127, 154, 220, 263, 272, 276, 294, 343, 344
crowdsourcing projects on, 220–42 discussion forums on, 44, 88, 101, 108, 109,
175–76, 230, 239, 248, 275, 283, 332 game-learning resources on, 359 see also online games; social networks
Index | 385
intrinsic rewards, 45–51, 127, 149, 151, 156, 158, 226, 263, 292, 308, 346, 350
extrinsic vs., 45–47, 48, 50 four categories of, 49–50, 114, 125, 144 of wholehearted participation, 124 see also happiness
introverts, 90–91, 166, 208 Investigate Your MP’s Expenses, 220–24, 228,
232, 245, 253, 361 iPhones, 150, 250, 361, 362 iPods, 158, 159, 162, 329, 362
jen ratio, 190, 191, 194, 195, 196, 212, 213 Jetset, 149, 150–52, 361 Johnson, Clay, 146–48, 362 Johnson, Simon, 169, 170–71, 173, 359 Juul, Jesper, 72
Keltner, Dacher, 84–85, 99, 190, 205, 208, 212 Keyes, Corey Lee M., 42 Koster, Ralph, 68
Lazzaro, Nicole, 64, 67, 90–91 Left 4 Dead, 30, 272 Leith, Sam, 96, 105 leveling up, 53, 54, 61, 332
in alternate reality games, 123, 129–30, 146–48, 150, 159, 165, 209
in educational programs, 129–30 in massive collaboration projects, 230, 342
Lexulous, 77–80, 81, 82, 83, 93 life-management ARGs, 119–24, 142 Little Big Planet, 273–74 live event ARGs, 142, 152–56, 191–201, 205–7 location-based games, 150–56, 205 Long Game, 340–43 long-term thinking, 297, 299, 305, 324, 336,
340–43, 348 Lost Joules, 255, 261–65, 361 Lost Ring, 279–93, 282, 285, 361–62
chaotic storytelling in, 287, 292 Codex of, 283–84, 288–89, 293 collective intelligence and knowledge-sharing
in, 283–85, 287–88, 293 global cooperation in, 283–88, 292, 293 massively distributed content in, 286–87 strategies for inspiring global cooperation in,
286–88, 292 Luce Foundation Center for American Art,
174–77 Lydians, 5–6, 7, 349, 350–53 Lyubomirsky, Sonja, 46–47, 50, 57, 71, 185, 191
McDonald’s, 9, 280–81, 286, 361 MacShane, Denis, 223 Mann, Merlin, 188 Maslow, Abraham, 114 massive multiplayer games, 10, 20, 21–22, 55,
208, 215 massively multiplayer collaboration projects,
273–76, 298, 302–44, 346, 354 massively multiplayer foresight, 302–13, 314–44
see also forecasting games massively single-player online games, 274–76
phasing in, 58–59 resource building in, 58–59, 60–61 satisfying work in, 52–61, 80 social connections and rewards in, 89–91,
93–94, 114, 154, 155, 156, 164–67, 168–77, 194–96, 197
Wikipedia structured as, 228–31 see also crowd games; online games
Maxis Software, 298, 362 Max Planck Institute for Evolutionary
Anthropology, 270, 271 Mechanical Turk, 227, 242 mentoring, 86–88, 93 microinteractions, 189–91, 194 M.I.N.D. Lab, 64–66 mobile phone games, 3, 4, 8, 20, 61, 77, 188, 196,
273, 276, 294, 343 closing generation gap with, 177–81 as creating communities in real-world spaces,
168–71, 177–81 for developing countries, 294 as motivational platforms for challenging
hobbies, 157–64, 362 for social innovation, 334–40 as social motivation platforms, 164–67, 360 of social participation and volunteer work, 249–
52, 256–61 Molyneux, Peter, 297 Moses, Edwin, 285, 292 mutual regard, 269
“naches,” 86–88, 132 narrative ARGs, 142, 173–77, 279–93 Nature, 241–42 NCAA Football 10, 110–11 negative stress, 32, 62, 127, 130, 139, 152, 155 Neolithic era, 105–7 Nesse, Randolph, 70 Never Saw It Coming (Cerulo), 309 Neversoft, 201 New Games Book, 143–44, 217
386 | Index
New Games movement, 143–44 New Stone Age, 105–7 Nike+, 157–62, 161, 163, 165, 362 Ning, 213, 227 Nintendo, 30, 85, 163 Nobel Peace Prize, 10, 312–13
O’Donnell, Martin, 108 Olympic Games, 279, 280, 281, 282–83, 284,
285, 286, 290, 292 organizational ARGs, 127, 128–32, 142 Outliers (Gladwell), 267 oxytocin, 48, 205, 288
Palo Alto Research Center (PARC), 89, 90 participation bandwidth, 226, 255, 261, 347
gamers as valuable source of, 232–36, 238–42, 246
party games, 85–86 PDAs, 169–70 Pearsall, Paul, 99 Peggle, 62, 138 Persuasive Games, 150, 191, 361 Peterson, Christopher, 290, 292 Pew Internet & American Life Project, 75–76 phasing, 58–59 Piazza, Alberto, 352 pilot experimentation, 298, 299, 300, 315,
338–39, 348 “ping,” 277–78, 287 planetary simulation games, 297, 298–302, 312 planet craft, 297–302, 315, 332, 340 PlayStation 3 (PS3), 233, 236, 237, 238, 238, 239 Pleasures of Sorrow and Work, The (de Botton), 59 Plusoneme.com, 146–48, 362 Polack, Trent, 100, 101 Pong, 37, 39, 312 Popit, 273, 274 Popović, Zoran, 241 Portal, 25–27, 25 positive psychology, 35–38, 57, 186, 345 positive stress (eustress), 32, 62, 130, 311 postconcussion syndrome, 133–42 posttraumatic bliss, 183, 203–4 poverty, 14, 333–40 Prensky, Marc, 127–28 prosocial emotions, 82–89, 114, 132, 269 protein-folding games, 236–42, 238, 360 Putnam, Robert, 93 pwnage, 83–84, 85, 87
Quest to Learn, 127, 128–32, 142, 362
Reiss, Allan, 43 resource building, 57–58 Rigopulos, Alex, 73 Robertson, Margaret, 108 Rock Band 2, 71–72 Rock Band series, 2, 71–76, 85, 249, 272 role-playing games, 20, 30, 155, 201, 208
leveling up in, 53, 54, 61, 123, 146–48 satisfying work in, 52–61
rules, as game trait, 21, 22, 26, 27, 39, 122, 349
Salen, Katie, 129 Sameshima, Pauline, 329 satisfying work, 28–34, 46, 49, 50, 52–63, 114,
223, 346 actionable next steps in, 55–57, 60, 71 ARGs as turning real world tasks into, 119–24,
125, 127, 129–31, 151 blissful productivity of, 53, 57, 59, 60, 61,
62–63, 80, 151, 246, 346 in casual games, 61–63 clear goals in, 55–57, 60, 71 in crowdsourcing and massive collaboration
projects, 222, 229, 235, 246, 249, 259–60, 261
“endgame” payoff in, 54 as fix for reality, 28–29, 31–33, 34–37, 55–56,
57–58, 59–63, 125, 346 in games vs. work in reality, 28–29, 39,
59–60 guarantee of productivity in, 56, 57 intrinsic rewards of, 46, 47, 48–49, 52–63,
259–60 leveling up in, 53, 54, 61, 123, 230 in MMORPGs, 52–61, 80 as pushing to limit of abilities, 33, 36, 40, 57,
111, 235 resource building in, 57–60, 62, 63, 123 in social network games, 80, 81 types of, 29–31, 53–54 unnecessary obstacles in, 22, 28–29, 39, 62,
122, 124 Schwartz, Aaron B., 129 Scrabble, 23, 77 Season Showdown, 110–11 Secrets of the Ancient Games (podcast series),
281–84, 285 Seed, 299, 301 seed ATMs, 329–30 self-help paradox, 186 Seligman, Martin, 57, 69, 88, 97, 185, 290, 292 Selvadurai, Naveen, 164
Index | 387
SETI@home (Search for Extraterrestrial Intelligence at home), 236
shared intentionality, 270, 272 Shirky, Clay, 224–25, 226 Shop Class as Soul Craft (Crawford), 59–60 Simon, Nina, 177 Sims 3, 255–56 Sims games, 31, 255–56, 274, 297, 312 single-player games, 20, 24, 25, 39, 88, 272
casual games as, 61–63 smart meters, 262–63, 264, 361 Smithsonian American Art Museum, 173–77, 361 social connections, 3, 10, 28, 50, 76, 77–94, 114,
135, 308, 346, 349 ambient sociability and, 89–91, 93–94 ARGs and, 125, 127, 136–37, 140, 141, 142,
151, 154, 155, 156, 164–67, 168–82, 194–96, 197, 205, 214, 288, 347, 360
closing generation gap in, 177–81 combating loneliness with, 92–93, 178, 182 community-building games and, 168–82, 347 in crowd games, 194–96, 197, 205, 214,
215, 223 in crowdsourcing and massive collaboration
projects, 223, 230, 254–55, 263 eye contact and touch in strengthening of, 92,
205, 288 as fix for reality, 80, 81–83, 84–94, 125, 140,
141, 154, 166–67, 172–73, 178–79, 181– 82, 195–96, 197, 205, 346
forging new relationships vs. strengthening of existing, 91–92
intrinsic rewards of, 46, 49, 77, 79–80, 81–94, 166
introverts and, 90–91, 93–94 in massive multiplayer games, 89–92, 93–94 in mentoring, 86–89, 93 in party games, 85–86 prosocial emotions and, 82–89, 93 social conjunctions and, 80 social network games and, 78–82, 83, 85, 93 in social participation tasks (SPTs), 254–55,
257, 258, 260, 263 in transitory public sociality, 189–91,
194–96, 197 trash-talking and, 83–85, 93 see also collaboration
social innovation games, 333–40, 360 social network games and applications, 77–85,
150–51, 174, 179, 226, 227, 358 alternate reality, 141, 208–14 asynchronous gameplay in, 79, 81, 93
dance-offs and dance quests in, 208–14 in forecasting genre, 323, 324, 332, 333–40 in global collaboratories, 283, 287, 291 prosocial emotions generated by, 82–85 satisfying work in, 80, 81 social connectivity in, 77–85, 93, 154, 166 social innovation, 333–40, 360 as social motivation platforms, 164–67, 360 of social participation and volunteer work,
249–52, 253–55, 256–65 trash-talking in, 83–84, 85, 93 user profiles in, 130, 323–24, 337 video sharing in, 208–14, 287, 332, 337
social participation games, 249–65, 348, 360, 361
crowd mobilization efforts of, 260–61 empowerment of, 249, 250, 251, 252,
254–55, 259, 265 for energy conservation, 255, 261–64 epic wins in, 249, 251, 253, 255, 257, 260,
261–62, 263, 348 heroic purpose in, 249, 251, 261 social connectivity in, 254–55, 257, 258,
260, 263 as taking advantage of leading-edge technology,
261, 262–63, 264 wish-granting, 255–61
social participation tasks (SPTs), 249–65 “social presence,” 89–90 sound tracks, 107–8 Spore, 274–76, 298–302, 312, 332, 362 stealth social innovation, 334–35 Sudnow, David, 39–40, 41, 42, 43 Suits, Bernard, vii, 22, 23, 27 SuperBetter, 135–42, 362 supercomputers, 236–40, 242 “super-empowered hopeful individuals” (SEHIs),
315–16 game platform for organizing of, 316–33
Super Monkey Ball 2, 65–67 Superstruct, 316–33, 340–43, 362 sustainable engagement economy, 243, 244–46,
259–60, 263, 308, 347, 350 epic wins as crucial in, 248–49, 255
Sutton-Smith, Brian, 28 SXSW Interactive, 146, 147
Tapscott, Don, 294 Tarter, Jill, 299 Teaching Digital Natives (Prensky), 127–28 teamwork, 30–31, 53–54, 58
see also collaboration
388 | Index
ten-thousand-hour theory, 267, 276, 348 Tetris, 23–25, 241 Texas Hold ‘Em, 197, 201, 205 Theory of Fun for Game Design, A (Koster), 68 Thompson, Clive, 43–44, 67 Tomasello, Michael, 270–71 Tombstone Hold ‘Em, 187, 197–201, 199,
205–7, 213, 363 Top Secret Dance-Off, 187, 208–14, 212, 363 transitory public sociality, 189–91, 194–96, 197 trash-talking, 83–85, 93, 272 Twenge, Jean M., 113 Twitter, 125, 140, 141, 154, 159, 196, 278, 287,
323, 332, 333
unnecessary obstacles, 22–23, 26, 36, 39, 50, 62, 68, 126, 211, 215, 360
as fix for reality, 22, 27, 28–34, 61, 122, 124, 152, 346
Vian, Kathi, 317, 319, 343 vicarious pride, 83, 86–89, 132 video-sharing sites, 140, 141, 208–14, 284, 287,
332, 337 Viggers, Peter, 219 Virgin America, 153, 154, 360 Virtual Human Interaction Lab (VHIL), 161–62 Viva Piñata, 162–63 voluntary participation, as game trait, 21, 27, 39,
122, 149, 152 volunteer work, game design for promoting of,
249–52, 259–60, 261–64, 348, 360
WarioWare: Smooth Moves, 85–86, 86, 93 Wattenberg, Martin, 225 Weiner, Eric, 80, 186, 203 Whole Earth Catalog, 296, 332
Whole Earth Discipline (Brand), 296–97, 298 wholehearted participation, 124, 125, 127, 140
in real world, through games, 124, 125–32, 135–42, 144, 215, 347
Why We Cooperate (Tomasello), 270–71 Wikia, 227, 233, 293 Wikinomics (Tapscott and Williams), 294 Wikipedia, 2, 220, 225–26, 227, 232, 235
game-like structure of, 228–31, 245 Williams, Anthony, 294 Willison, Simon, 220, 222 World Bank, 8, 334 World Bank Institute, 334, 338, 360 world-changing games, 14, 15, 294, 298, 340–44,
348, 351, 354, 358, 359 World of Warcraft, 2, 31, 76, 120, 131, 146,
231–32, 250, 251, 342 actionable next steps and guarantee of
productivity in, 56–57, 60 ambient sociability in, 89–90, 91, 93 leveling up in, 53, 54, 61, 332 positive feedback in, 53, 54, 58–59, 60 “resting bonuses” in, 44 satisfying work in, 54, 55, 56–57, 58–59,
60–61, 80 unprecedented popularity of, 52–53, 231
World Without Oil, 302–13, 315, 316, 340, 363 WoWWiki, 2, 232 Wright, Will, 274–75, 297, 298, 299–300, 301
Xbox, 101, 103, 112, 162, 273, 278
Yalom, Irvin D., 204 Yee, Nick, 55 Youth Venture, 260–61 YouTube, 140, 213, 284 Yudkowsky, Eliezer, 345
- Cover Page
- Praise
- Title Page
- Copyright Page
- Dedication Page
- Contents
- Introduction: Reality Is Broken
- Part One: Why Games Make Us Happy
- Chapter One: What Exactly Is a Game?
- Chapter Two: The Rise of the Happiness Engineers
- Chapter Three: More Satisfying Work
- Chapter Four: Fun Failure and Better Odds of Success
- Chapter Five: Stronger Social Connectivity
- Chapter Six: Becoming a Part of Something Bigger Than Ourselves
- Part Two: Reinventing Reality
- Chapter Seven: The Benefits of Alternate Realities
- Chapter Eight: Leveling Up in Life
- Chapter Nine: Fun with Strangers
- Chapter Ten: Happiness Hacking
- Part Three: How Very Big Games Can Change the World
- Chapter Eleven: The Engagement Economy
- Chapter Twelve: Missions Impossible
- Chapter Thirteen: Collaboration Superpowers
- Chapter Fourteen: Saving the Real World Together
- Conclusion: Reality Is Better
- Acknowledgments
- Appendix: How to Play
- Notes
- Index
