What is a SWOT?
SWOT analysis is a scan of the internal and external environment of an organization. Such analysis is an important part of the strategic planning process. The analysis provides information that is helpful in matching the organization’s resources and capabilities to the environment in which it operates.
A SWOT assesses an organization; (a) strengths (what an organization can do); (b) weaknesses (what an organization cannot do); (c) opportunities (potential favorable conditions for an organization) and; (d) threats (potential unfavorable conditions for an organization. SWOT analysis is an important step in planning.
Please use these websites and others as resources:
Simple rules for successful SWOT analysis:
a. Be realistic about the strengths and weaknesses of the community organization
b. Analysis should distinguish between where the organization is now and what and where it could/should be in the future
c. Be specific and avoid grey areas
d. Always analyze in relation to your competition. For example better than or worse than your competition. If you are analyzing a school think of your school as a “School of Choice” or maybe not as such.
e. Keep your SWOT simple and avoid complexity and over analysis
f. SWOT is subjective
Grading of this project will focus on the following:
· You will be graded on how well you define your organization
· To what degree you highlight the SWOT components
· Examples and information presented to substantiate your conclusion
· Profession presentation is required (including writing based on APA format, grammar, typographical errors and utilization of appropriate references).
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