Executive summery
Executive Summary Activity
Value: 50 Points
The ability to summarize, paraphrase, and “get to the point” is an extremely important skill that you need to develop in your time at School. This assignment gives you a chance to continue developing your ability to 1) identify key points in a document and 2) communicate those points to readers in a clear and effective way.
Now that you have completed your written proposal, you are being asked to type a 1-page Executive Summary of your team’s proposal. (You will single-space within the paragraphs and double-space between them.) This Executive Summary will be done on an individual basis. You must NOT work on this with your teammates.
Think of your audience as being the Dallas Regional Chamber members. They should be able to read your summary and understand the core of the following:
1) The challenge/need in the community you want to do something about
2) Your proposed plan to address the challenge/need
3) How/why your plan is going to make a concrete difference in the community
Please note that there is a discussion of writing summaries on p. 279 of your book and an example of one kind of a summary on p. 332. Please keep in mind though that these pages just offer suggestions but you need to create your own summary and make sure that you address “the core” as mentioned above.
Prepare your summary in Word, using 1” margins. At the 1” top margin, you can center the following:
EXECUTIVE SUMMARY
by Your Name
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CRITERIA |
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Below Expectations 0-3 |
Meets Expectations 4-6 |
Above Expectations 6-8 |
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Summary Skills |
Summary is very short; key information is missing and minor details are given too much attention. |
Summary is good: key information is restated well and minor details and author opinions are avoided. |
Summary is excellent: all major points are restated clearly and concisely and minor details and opinions are avoided. |
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Purpose |
Summary does not restate purpose, key arguments, facts, and figures. |
Summary restates main purpose, key points, facts, and figures well. |
Summary restates main purpose, key points, facts, and figures excellently. |
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Format |
Format lacks title and information about the source. |
Format includes title and information about the source. |
Format includes title and information about the source and both are stated clearly and concisely. |
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Organization |
Summary’s organization follows no logical or coherent order. |
Summary is organized well. Information follows a logical order. |
Summary is organized well and invites readers to read more. Information follows a logical order and creates flow and clarity. |
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Audience Awareness |
Information is not tailored toward an executive-level audience. Summary teases reader. |
Summary is written appropriately for an executive audience. |
Information is tailored nicely toward executive audience. Executives can make decisions and take appropriate action. |
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Grammar and Mechanics |
Significant errors make summary hard to read |
Minimal errors exist and do not impede meaning. |
Summary is free of grammatical or mechanical errors. |