recommendation and implementation

Changing marketing strategies at apple Inc.

(6-8 page document not more than 8 less also fine)

Below are the recommendations and implementations which have done but I still need some more points for each existing implementation.

Introductory paragraph: (about 3 problems mentioned below)

--------------------------------------------------------------------------------------------------------------------------------------------------------introduction based on problem-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

(problems

· Marketing strategy issues.

· Brand establishment issues.

· Sales and marketing issues.)

Recommendations and implementations:

Rec 1. Review of the marketing strategy.

Imp 1.1 Strategic marketing planning.

Apple Inc. should adopt large-scale marketing campaigns that concentrate on expounding the market expansion.

Add 4-5 lines

Imp 1.2 Social media strategy and guidelines,

Apple Inc. should adopt a Social media strategy and guidelines that are consistent with today’s technological progress.

Add 4-5 lines

Imp 1.3 Research strategy and global PR.

The creation of brands globally requires the establishment of a positive consumer perception. This perception is best cultivated through PR strategies that are geared towards the creation of a good rapport and Apple Inc. should position itself to explore this option.

Add 4-5 lines

Rec 2. Overhaul of branding and brand establishment guidelines

Imp 2.1 Tracking and adjusting in real time.

The brand establishment can be tracked in real time based on sales and consumer demand. Comparing the outcomes and the projections allows adjustment of the progress in real time.

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Imp 2.2 Assessment of market influence on brand establishment

Marketing teams can offer crucial information regarding the performance of marketing campaign. This feedback provides direction on how to perform effectively against competition.

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Imp 2.3 Consolidating and sharing insight

The dispatched teams of Apple Inc. in different countries and continents have different experiences. The diverse experience is a crucial asset that ought to be shared upward and reviewed with in-market teams.

Add 4-5 lines

Rec 3. Managing sales and marketing campaigns and how they interplay

Imp 3.1 The appointment of a global campaign manager is important in ensuring a coordinated approach in the various branches.

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Imp 2.2 Thorough planning of marketing campaigns should be done and involving all parties. Responsibilities, deliverables, and deadlines must be clearly defined.

Add 4-5 lines

Imp 2.3 Streamlining the communication channels is necessary to ensure that the marketing strategies are consistent with the sales projections.

Add 4-5 lines

References

Note: make sure the above document has the following points (62, 63 64, 65, 66, 67, 68, 69, 72, 73) covered