recommendation and implementation
jeevanraj
proposal-changing_marketing_strategies.docx
4
Changing Marketing Strategies at Apple Inc. To Facilitate Brand Visibility and Sales
1. Research Topic
My research topic is “Changing Marketing Strategies” for Apple Inc. Apple Inc. has been a major player in the consumer electronics and information technology industry. This research proposal is a study of changing marketing strategies to facilitate the brand visibility and sales of Apple Inc.
2. Overall purpose of the project
Apple Inc. has managed to establish a brand as a company and for the majority of its products. Marketing has been perceived an integral factor in the brand establishment. I came across three problems that need to be reviewed by the Apple Inc. which helps to improve their sales and brand. Here are the problems
2.1 Marketing strategy issues.
2.2 Brand establishment issues.
2.3 Sales and marketing issues.
3. Overview of the company
Apple Inc. was founded by Steve jobs in 1976. Since, its establishment, the company has grown to be a leader in designing, manufacturing, and marketing of mobile communication and other consumer electronic devices. The company’s brand has been established through its products including iPod, Mac, iPad, iPhone, and Apple Watch and TV. Company also offers a variety of services through iTunes Store, Apple Store, and online Apple Store. These products have seen Apple Inc. lead in revenue, market share, and total assets in the industry.
1. Review of the marketing strategy.
4.1.1: Strategic marketing planning.
Apple Inc. should adopt large-scale marketing campaigns that concentrate on expounding the market expansion.
4.1.2: Social media strategy and guidelines,
Apple Inc. should adopt a Social media strategy and guidelines that are consistent with today’s technological progress.
4.1.3: Research strategy and global PR.
The creation of brands globally requires the establishment of a positive consumer perception. This perception is best cultivated through PR strategies that are geared towards the creation of a good rapport and Apple Inc. should position itself to explore this option.
2. Overhaul of branding and brand establishment guidelines
4.2.1: Tracking and adjusting in real time.
The brand establishment can be tracked in real time based on sales and consumer demand. Comparing the outcomes and the projections allows adjustment of the progress in real time.
4.2.2: Assessment of market influence on brand establishment
Marketing teams can offer crucial information regarding the performance of marketing campaign. This feedback provides direction on how to perform effectively against competition.
4.2.3: Consolidating and sharing insight
The dispatched teams of Apple Inc. in different countries and continents have different experiences. The diverse experience is a crucial asset that ought to be shared upward and reviewed with in-market teams.
3. Managing sales and marketing campaigns and how they interplay
4.3.1: The appointment of a global campaign manager is important in ensuring a coordinated approach in the various branches.
4.3.2: Thorough planning of marketing campaigns should be done and involving all parties. Responsibilities, deliverables, and deadlines must be clearly defined.
4.3.3: Streamlining the communication channels is necessary to ensure that the marketing strategies are consistent with the sales projections.
5. Importance of the Project to the Company
Apple Inc. should adopt this project due to the important role played by marketing in the establishment of brands. In addition, sales are a crucial in ensuring revenue and profitability of the company.
6. Benefits and Projections for Apple Inc. Based On the Recommendations
Review of the marketing strategies, the proposal will help in realizing the effectiveness of different marketing strategies. The proposal will hence inform current and future operations of the company regarding brand establishment and sales. Apple Inc. should hence adopt the findings of the study to guide its marketing strategy.
Overhaul of branding and brand establishment guidelines will facilitate the faster creation of Apple Inc. brands. This will see a 30% increase in the sales of Apple Inc. products by 2017. Besides, the realization of the relationship between marketing strategies, brand visibility, and sales will offer insight on future marketing strategies. Managing sales and marketing campaigns and the resultant recommendations will help Apple Inc. increase its sales and create stronger brands.
