review literature 5
jeevanraj
literature_review_5_more.docxLiterature review (5 pages and 5 to 6 sentences for each article is fine): Review 5 more articles and Need additional 5 more similar kind of topics (listed below are already done) related to project-changing marketing strategies of apple Inc.
1: Secrets of the World’s Best Marketing Machine
According to Chazin (2007), one of the secrets of Apple’s marketing techniques is the based on the knowledge that people purchase what they consider popul
2: Strategic Report for Apple Computer Inc. New Product Market creates and dominate them Apple Style
Apples innovative approach in the music industry helped the company win its battle (Michael, 2010). Sony had previously held the position of the best-placed consumer electronic innovator until
3: The Innovative Success that is Apple, Inc.
Johnson, et al. (2012), point at Apple's unique advertisement style that has been central to the creation of its brand.
4: Strategic Analysis of Apple Computer Inc. & Recommendations for the Future Direction
Apple has been on a path of continuous innovation (Jinjin, 2013). The company has perfected doing direct sales with a customer-oriented delivery of services. Apple has been
5: Strategic Report for Apple Computer Inc.
According to Mickalowski (2008), the introduction of the iPhone in 2007 revolutionized the company’s
6: Strategic Report for Apple Computer Inc.
Apple’s initial public offer of its stock became one of the most successful in the trading history
7: Price Skimming on a Successful Marketing Strategy: Study of IPad Launching as Apple’s Innovative Product
According to Huimin and Hernandez (2011), Apple Inc. has managed to keep a market leadership
8: Product Portfolio Analysis. Journal of the International Academy for Case Studies
Apple’s position as a market leader has been emphasized by its products including Macintosh
9: The Secrets of Apple’s Retail Success
Apple’s brand success has been mainly due to successive strategy in retailing its products. The Apple physical and online stores have great consideration on the customers' experience
10: Apple Inc. (AAPL)
According to Grippi (2015), Apple has been in the forefront of innovation and offering excellent
