project proposal

Submitted to

Dr.

Submitted By

Student name

University

Date

1 Research Topic

My research topic is “Better Lyft” for Lyft Transportation Network Company. Lyft is a mobile application facilitates peer-to-peer ridesharing by connecting customers who required a ride with drivers who have a car.

2 Overall purpose of the project

As a continuous Lyft user, I discovered three problems with the Lyft Company so I have a few recommendations to improve its services even better.

2.1. First of all, Lyft charges more for a ride when compare to other Transportation Network Company’s.

2.2. Secondly,Lyft customer service is very bad.

2.3. Third,many Lyft drivers do not show up after the request. Some of the drivers are canceling the request after 15 minutes.

3 An overview of the company

Lyft is a privately held American transportation network company based in San Francisco, CA. Propelled in June 2012 by Logan Green and John Zimmer. Lyft now works in more than 200 U.S. urban areas, including San Francisco, Los Angeles, and New York City, and is esteemed at $2.5 billion.

Lyft launched as an on-interest ridesharing network for shorter excursions inside of urban communities. The application connects drivers with cars to travelers that need rides. Drivers and travelers rate each other on a five-star scale after each ride, and the appraisals build up the notorieties of both drivers and travelers within the network

4 Recommendations

1. Decrease thecharges.

Option#1: Ride charges should not be doubled at late nights and bad weather conditions.

Option#2: Decrease the cancellation fee from 5$ to 2$.

Option#3: Decrease the preauthorized charge from 25$ to 10$.

2. Improve customer services.

Option#1: Establish a customer call center.

Option#2: Drivers should have good communication skills.

Option#3: Whenever a customer sends an email the response should be quick.

3. Decrease the ride cancellation time, encourage professional drivers.

Option#1: Drivers ride cancellation time should not be more than 5 minutes.

Option#2: There should be a maximum number of Lyft drivers for better services.

Option#3: Lyft should have professional drivers make sure that drivers have good track record.

5 importance of the project to the company

For all organizations, customer relationship management is the most essential and basic. Since Lyft is one of the new and developing private business, its prosperity or disappointment is up to the customer. As per the customer' needs, Lyft has a test to reliably give protected, agreeable, and effective taxi service.

6 projections and benefits for the company based on the recommendations

Benefits for the company based on the three recommendations

The three recommendations which improve customer services, keeping the cost unsurprising, by making the drivers ride cancellation time should not be more than 5 minutes will increase the customers for the Lyft. And it will grow the company benefits by 50% by 2017.