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document48.pdf

At Sea in a Deluge of Data

By Alison J. Head and John Wihbey July 07, 2014

This spring, more college students than ever received baccalaureate degrees, and their career prospects

are brighter than they were for last year’s graduates.

Employers responding to this year’s National Association of Colleges and Employers’ "Job Outlook 2014

Survey" said they planned to increase entry-level hiring by almost 8 percent. But what they may not

realize is that these seemingly techno-savvy new hires could be missing some basic yet vital research

skills.

It’s a problem that we found after interviewing 23 people in charge of hiring at leading employers like

Microsoft, KPMG, Nationwide Insurance, the Smithsonian, and the FBI. This research was part of a

federally funded study for Project Information Literacy, a national study about how today’s college

students find and use information.

Nearly all of the employers said they expected candidates, whatever their field, to be able to search

online, a given for a generation born into the Internet world. But they also expected job candidates to

be patient and persistent researchers and to be able to retrieve information in a variety of formats,

identify patterns within an array of sources, and dive deeply into source material.

Most important, though, employers said they need workers who can collaborate with colleagues to

solve problems and who can engage in thoughtful analysis and integrate contextual organizational

details rarely found online.

Many employers said their fresh-from-college hires frequently lack deeper and more traditional skills in

research and analysis. Instead, the new workers default to quick answers plucked from the Internet.

That method might be fine for looking up a definition or updating a fact, but for many tasks, it proved

superficial and incomplete.

It turns out that students are poorly trained in college to effectively navigate the Internet’s

indiscriminate glut of information.

Another Project Information Literacy study, involving more than 8,300 undergraduates at 25 American

colleges, found that most make do with a very small compass. They rely on tried and true resources such

as course readings, library databases, Google, and Wikipedia.

Only 20 percent of the students said they ever sought help from librarians, the mavens of searching and

finding in the digital age, especially when it comes to learning how to "ping pong" effectively and

strategically among offline sources, experts, and online information, blending the full range of

knowledge sources in all their forms.

The skills that students cultivate through traditional assignments—writing essays based on library

research—are far different from those required to perform efficient, high-level, accurate research in the

digital world. All of those types of research skills take practice under the eye of experts.

Sharon Weiner, a professor of library science at Purdue University, has argued that those essential core

competencies belong not to any single discipline, but to all of them.

This skills gap is not necessarily the fault of faculty members, administrators, librarians, or even students

themselves. Part of the blame lies with the crowded information landscape that students inhabit today.

Knowledge work—processing information and thinking for a living—is faster in the 21st century, and

meaning and credibility are more fluid and tougher to ascertain than they were in the 20th century.

Frequently now, subjects are, as the information-technology thinker David Weinberger put it, "too big to

know." One undergraduate we interviewed told us that while traditional research skills still matter, "the

hardest part of research is figuring out the question to ask."

While students will always need to think critically and ask the right questions, emerging in this new

world is the need for a skill set we call "knowledge in action," a kind of athletics of the mind aided by

Internet-enabled devices, search engines, and pools of data from a wide variety of outlets.

We recognize knowledge in action when we see it done effectively, but too many professors don’t teach

this fundamental skill systematically and progressively as part of an academic program. Sure, students

know how to use keywords and how to refine searches. But imagine that you’re Googling "vaccine

autism" or "violent video game" or any other hot topic. You’ll soon be flooded with a torrent of

conflicting findings, many not credible. Knowledge in action means being able to sort through that

growing thicket of information. This is a lifelong learning skill, crucial to health, wealth, social equality,

and well-being. In an era of partisan fog and the polarization of many subjects, it is a skill vital for

effective citizenship.

This goes well beyond search techniques. Engaging knowledge at the speed of the web takes three

additional things, which tend to be separate in our curricula rather than integrated: a basic

understanding of statistics and inference; a sense of the major research institutions—a basic

understanding of what it means when you see results attached to URL’s such as "cdc.gov," "imf.org" or

"pewresearch.org" and how those institutions produce knowledge; and a sense of how the scientific

method works and what it means to test a hypothesis with data.

Further, because our web experience will increasingly be personalized through algorithms that key off of

everything from geolocation to our prior digital traces, students must learn to recognize the limits of

their online environment and to seek information creatively outside of channels that serve up results

skewed by Internet companies and other paternalistic, biased, or profit-driven gatekeepers.

Yet from community colleges to the Ivy League, a significant learning gap is widening. Librarians, trained

in both digital and print research techniques, are in the best position to step into the breach. But that

will require more support for library services at a time when budgets are under siege. And it will take an

administrative commitment to ensure that training is incorporated comprehensively throughout the

curricula.

This is not to say that everyone must develop the hybrid expertise of an investigative journalist, high-

level consultant, or front-line infectious-disease analyst. But that blend of speed, smarts, and problem

solving will prove essential in the 21st-century workplace for effective and informed decision-making,

creative solutions to problems in both science and public policy, and breakthrough discoveries and

innovations.

Alison J. Head is director of Project Information Literacy, a research scientist at the University of

Washington’s Information School, and a fellow at Harvard’s Berkman Center for Internet and Society.

John Wihbey is managing editor of JournalistsResource.org, a project of the Kennedy School’s

Shorenstein Center at Harvard University, and a lecturer in journalism at Boston University.

How college students find and use information [Infographic] Posted by reyjunco on November 26, 2012 in Infographic | ∞

My friends over at Project Information Literacy have just released this infographic to summarize their

recent research on how college students find and use information. Data in this infographic come from

PIL’s publications Balancing Act: How College Students Manage Technology While in the Library during

Crunch Time and Truth Be Told: How College Students Evaluate and Use Information in the Digital Age. If

you are interested in college students and information literacy, check out PIL’s other reports here.

This infographic is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0

license so feel free to share on your own website by linking back to Project Information Literacy.

oject Information Literacy Progress Report: “Truth Be Told” | November 1, 2010 | Head and Eisenberg

1

T R U T H B E

T O L D

:

How College Students

Evaluate and

Use Information

in the

Digital Age

Abstract:

A report

about

college students and their information-

seeking

strategies and research

difficulties

, including findings from 8,353

survey

respondents

from

college students on

25 campuses

dis

tributed across the U.S. in

spring of 2010

, as part of Project Information Literacy

. Respondents

reported taking little at face value and were frequent evaluators of Web and library sources used for

course work, and to a

lesser extent, of Web content

for p

ersonal use. Most respondents turned to

friends and family

when asking for help with

evaluating information for personal use and instructors

when evaluating information for course research. Respondents

reported using a repertoire of

research techniques

—mostly for writing papers

—for completing one research assignment to the next,

though f

ew respondents reported using Web 2.0 applications for collaborating on assignments.

Even

though most respondents considered themselves adept at finding

and evaluating

information,

especially when it was

retrieved

from the Web,

students

reported difficulties

getting started with

research assignments and

determining the nature and scope

of what

was required

of them.

Overall,

the

findings suggest students use an

informati

on

-seeking and research strategy driven by efficiency

and predictability for managing and controlling all of the information available to them on college

campuses, though c

onducting

comprehensive research

and learning something new is important

to

most

, al

ong with

passing the course and the

grade

received

. Recommendations

are included

for how

campus

-wide stakeholders

—faculty, librarians

, and higher

education

administrators

—can work

together

to help inform pedagogies for a new century.

A 32

-year

-old librarian relates what now seems like a quaint memory from a simpler time. Not

that many years ago, while conducting a literature review for her own humanities dissertation,

she was able to

search and

exhaust every information source her camp

us library

had to offer.

But for

many of today

ʼ

s undergraduates, the id

ea of being able to conduct an

exhaustive search

is inconceivable.

Information

seems to be

as limitless

as the universe. And research is one of

the most difficult challenges

facing stu

dents in the digital age.

Introduction

P

roject Information Literacy (PIL) is a national research study based i

n the University of

Washington

Information School.

1

In our ongoing research, we have

studied

how college students

conduct research and find information

—their needs, strategies, and

workarounds

. So far,

we

have focused our research efforts on

how

students find information and their

preferred use of

information

sources

for

course work and

in their daily lives.

In this report, we

continue our investigation by asking

how

students evaluate

information

and

use

information

once they have found it

. What

difficulties

do

students encounter

with

course

-rel

ated

and everyday life research from start to finish?

We collected data to answer these questions by administering a student survey in the spring of

2010 to

112,844

undergraduates

. Our findings are based on a collective sample of 8,353

students

enrolled at 25 U.S. colleges and universi

ties.

2

Major Findings

The beginning of the course-

related research process is rife with challenges for

most

college

students, according to our survey results.

Even though

many students may consider themselves adept at

evaluating

information

and

applying

techniques for

tackling

one course

-related rese

arch assignment to the next

, the

sheer

act

of

just getting started

on research assignments

and defining a research inquiry

was

overwhelming for students

—more

so

than any of the

subsequent steps in the research process

.

1

Project Information Literacy (PIL) is co

-directed by Alison J. Head, Ph.D., R

esearch Scientist in the University of

Washington Information School

and Michael B. Eisenberg, Ph.D., Dean Emerit

us and Professor in the University of

Washington Information School. PIL is

supported with contributing funds from the John D. and Catherine T.

MacArthur

Foundation. Communication about this progress report should be sent to Dr. Alison Head at

[email protected]

or Dr.

Michael Eisenberg at

[email protected]

. Visit the PIL project Web site

for an overview of PIL’s

ongoing research

.

2

We administered a 22

-item online survey to sophomores, juniors, and seniors at 25 institutions across the

U.S.

during

March through May 2010.

See Appendix C in this report for the survey instrument we administered.

All but

the State

College of Florida

Manatee

-Sarasota were

four-

year institution

s. Given the sample size (n=8,353), our study is the

largest scholarly survey analysis of information l

iteracy, to date. For a full list

of institutions participating in the study and

a discussion of methods, see the Appendix A: Methods.

Project Information Literacy Progress Report: “Truth Be Told” | November 1, 2010 | Head and Eisenberg

3

Moreover, half

of the students in our sample

reported nagging uncertainties with concluding and

assessing the quality of their own research efforts.

3

Have I done a good job? How do I sort

through all that I

ʼ

ve

found to find what I need? How do I know when to stop looking?

All in

all,

the fi

ndings suggest students in both

large universities

and small

colleges

use a

risk

-

averse

strategy

based on efficiency and predictability in order to manage and control the

information available to them on campuses. Still, most students struggle with the same

frustrating open

-endedness

when trying to find information and conduct research

for college

courses

and to a far lesser extent, for solving an information

problem in the

ir personal lives.

Major findings are as follows:

1.

Students

in the sample took little at

face value

and reported they were frequent

evaluators of information

culled from

the

Web and

to a lesser extent,

the campus library.

More often than anything else,

respondents

considered

whether information

was up

-to-

date

and current

when evaluating Web content (77%) and library materials

(67%) for

course work.

2.

Evaluating

information

was often

a collaborative

process

—almost two

-thirds of the

respondents (61%)

reportedly

turned to

friends and/or family members

when they

needed help and advice with

sorting through

and evaluatin

g

information for personal use. Nearly

half

of the students in the

sample

(49%)

frequently

asked instructors for assistance with

assessing the qua

lity of sources for course work

—far fewer

asked

librarians

(11%) for assistance.

3.

The majority of the sample

used

routines for completing one

research assignment to the next, including writing a thesis

statement

(58%), adding personal perspective to papers (55

%),

and developi

ng a working outline (51%). Many techniques were

learned in

high school

and ported to col

lege, according to

students we interviewed.

4.

Despite

their reputation of being avid

computer

users who are fluent with new

technologies, few students in our sample

had

used a growing number of Web 2.0

applications

within

the past six months

for collaborating on course research assignments

and/or

managing research tasks.

5.

For over

three

-fourths (84%)

of the students surveyed, the

most difficult step

of

the

course

-related research process

was getting

started

. Defining

a topic (66%), narrow

ing

it

down (62

%), and filter

ing

through irrelevant results (61%)

frequently

hampered students

in the sample, too.

Follow

-up interviews suggest students lacked the research acumen

for framing an inquiry in

the digital age

where information aboun

ds and

intellectual

discovery was

paradoxically

overwhelming

for them

.

6.

Comparatively, students

reported having far fewer problems finding information for

personal use, though sorting through results for

solving an information problem

in their

daily lives hamstrung more than a third of t

he students in the sample (41%).

3

On average, 48% of the sample reported having difficulties with these three steps during their course

-related research

process.

For over three

-

fourths (84%) of

the students

surveyed, the most

difficult step of the

course

-

related

research process

was getting

started.

Project Information Literacy Progress Report: “Truth Be Told” | November 1, 2010 | Head and Eisenberg

4

7.

Unsurprisingly, what mattered most to students while they were working on course

-

related research assignments was passing the course (99%)

, finishing the assignment

(97%), and getting a good grade (97

%). Yet, three

-quarters of the sample also reported

they considered carrying o

ut comprehensive research of a

topic (78

%) and learning

something new (78%) of importance to them, too.

Our analysis shows

robust relationships

and similarities

among

variables from our sample of

students at 25

educa

tional institutions in the U.S.

However, t

hese findings should

not be viewed

as comprehensive,

but as another part of our ongoing research.

While additional research is warranted in

order to confirm whether or not our conclusions may be

generalized to the nationwide college and university population, the size of our sample and

consistent patterns of responses do lend credibility to our findings.

In the following pages, we present deta

iled fin

dings from our analysis in three

parts:

Part One:

A comparative analysis of how students find information and prioritize their

use of information sources, based on survey data from last year (2009) and this year

ʼ

s

survey (2010).

Part Two:

Findings

about how students evaluate information

they find on the Web and

through the library for course work and personal use.

In addition

, findings about how

students use

routine techniques

for

completing for course

-related research assignments,

including their

use of Web 2.0

applications.

Part Three:

Findings about the difficulties, challenges, and obstacles students frequently

encounter during the entire research process

—from start to finish

—for course work and

for personal use.

Approach

O

ur ongoing study is grounded in information

-seeki

ng behavior research. We study

how college

students conceptualize and operationalize course

-related and everyday

life research. We

investigate

these research processes through students

ʼ

accou

nts, reports,

experiences

, and

processes

.

We

define

course

-related research

in broad terms

—from the moment students receive a

research assignment in a college course through collecting materials until

turning in the final

assignment

to an instructor

.

According to this year

ʼ

s survey res

ults,

the majority of

students

in the sample

reported frequently

conducting research for argument papers (74%), oral presentations (60%),

and

interpretative

readings of texts (i.e., close readings) (57%).

We

define

everyday life research

as the research students conduct for

personal reasons and for

use

in their daily lives.

When it came to conducting research for persona

l use, the majority of s

tudents in this year

ʼ

s

sample most frequently searched for information about news and current events (79%),

pur

chasing a product or a service (74%), health and wellness (74

%), or work and/or career

(67%), travel and trip

-planning (61%), and social contacts (51%)

The Survey

We

collected data

from a large voluntary sample of sophomores, j

uniors, and seniors enrolled at

U.S.

colleges and universities

during

the spring

of 2010.

4

Our survey instrument was constructed

to collect data about how

students

fin d, use

, and appl

y information for course work and personal

use

. We also collected data about the difficulties they have with

research steps that occur throughout.

To frame our research questions in this study, we

have

draw

n on our

own ongoing research and

existing literature about information literacy

and

research

studies

about digital natives.

In particular, we asked:

1. How

do

undergraduates

find, evaluate, and select the

information they need for course

-

rel

ated

and everyday life research?

2. What techniques and routines

do

students

use

for information

and

fulfilling cour

se-

related research assignments

, including their use of Web 2.0 applications

?

3. What difficulties arise for students during the

different steps and

stages of

course

-

related an

d everyday life research?

4. What recommenda

tions can we make as researchers,

in light of this study’s findings, for

teaching and working with today’s students?

We

analyzed our data using frequencies, cross tabulations, scales, and statistical

tests

about

comparative groups within the sample

.

5

We also conducted a small set of follow

-up telephone

interviews with students from the sample to provide qualitative texture

to the survey data.

6

Detailed Findings

Part One

: Finding Information Revisited

S

ince 2008,

we

have conducted

ongoing research about

how

students

find information,

including

how students

in the digital age conceptualize and operationalize research

.

So

far

, we

have

discovered

students

begin their

course

-related research activities

in search of

research contexts

,

in one form or another. Specifically, finding

a research

context entails getting

4

See Appendix A for more details about the study

ʼ

s research methods

, for descriptive data about the sample

, and for

who participated in the study

. In addition

, see page

45 of this report (Appendix A: Methods) for a discussion of the

sampling meth

ods we used and the limitations of voluntary survey samples.

5

We used t

-tests and analysis of variance (ANOVA) to

compare whether the differences among

groups (i.e., disciplinary

areas of study and enrollment level and dif

ficulties with research stages) w

ere statistically significant.

6

We conducted 25

follow

-up

telephone interviews (15

– 30 minutes in length) during August and September 2010 with

students in the sample

who had volunteered their time.

The purpose of the interviews was to add qualitative texture in

the form of supplementary details to the survey results.

The script appears at the end of the

Appendix A: Methods

.

How do

undergraduates

find, evaluate, and

select the

information they

need for

course

-

related and

everyday life

research?

Project Information Literacy Progress Report: “Truth Be Told” | November 1, 2010 | Head and Eisenberg

6

information for interpreting an

d defining information need. It

is often a laborious and/or frustrating

step in the student

s

ʼ

research process.

We

have defined

a working typology of

four research context

s undergraduates often seek

during

their research processes, whether they are searching for information for course

work or personal

use

(Figure 1)

.

The contexts we have defined are for finding: (1) big picture context or background about a topic,

(2) the meaning of language, (3) situational factors, including another person

ʼ

s (i.e., instructor

ʼ

s)

expectations, and (4

) relevant information sources from all the sources that may be available.

Project Information Literacy Progress Report: “Truth Be Told” | November 1, 2010 | Head and Eisenberg

8

Our

comparative

analysis

is revealing

and informative,

especially giv

en the collective sample sizes of

over

10,000

respondents

surveyed from 31

U.S. colleges and universities.

The results

are

very similar

from one

year to the next.

We summarize the findings as follows:

1.

The

students in the 2010 sample used the same set of information resources

for course-

related research

in the same order of frequency

as

did students in

the 2009 sample

(Figure

2).

9

In other words, most students

studied in either year

ʼ

s sample relied on t

he same few

sources

of

information

and

turned to the same sources first, second, third, and so forth

to

fulfill course

-related research assignments.

2.

Notably

, almost all

students

reported tu

rning to course readings first

—not

to search engines

such as

Google

, as assumed

by some librarians and

educators

.

10

In addition

, students

consulted

Wikipedia

to a lesser extent than

they used

instructors, scholarly research

databases, search engines, and course readings when completing research for courses.

3.

Students

in the 2010 sample and students in the 2009 sample

exhibited the same

preferences for information sources used in

everyday life research

—with only

a few

exceptions (Figure 2).

4.

In large part,

almost all

students we have

studied turn to search

engines

—such as Google

—and Wikipedia, and friends most often

when looking for information for use in the

ir daily lives.

5.

Students in the 2010 sample used social networking sites and

friends more frequently than did the 2009 sample. Also, a third

fewer students in this year

ʼ

s sample (40%) used scholarly research

databases for everyday life research

than did students in last

year

ʼ

s sample (66%)

.

6.

Students

relied on

librarians infrequently, if ever, whether they were

conducting research for course work or for personal use.

Moreover, students in this year

ʼ

s

sample reported

using librarians

less often than they reported

in the 2009 survey results.

The

comparative

findings from this analysis

are

a milestone

in our research about how students

conduc

t resea

rch in the digital age. T

his year

ʼ

s survey findings

validate last year

ʼ

s findings.

Moreover, the

data provides

strong evidence that

students

are

driven by familiarity and habit and

that

they

use

the same set of information resources in a

very

similar

order of preference

for course-

related

and everyday life research

.

11,12

9

For the 2009

percentage results of

resource prioritization

for course

-related and everyday life research, we averaged

students

ʼ

use of sources for finding big picture, language, situational, and information

-gathering context.

See findings

and the discussion in

A. J. Head and M. B. Eisenberg (2009)

. Lessons Learned: How College Student Seek Information

in the Digital Age.

In all cases, the percenta

ge has been calculated to represent “use” and is based on conflated

responses of “almost always,” “often,” and “sometimes.”

10

For discussions of students

ʼ

predominant use of the Web, including search engines such as Google, see S. Kolowich

(2009).

Searching for Better Research Habits

.

Inside HigherEd

and

C. Thompson (2003). Information Illiterate or Lazy:

How College Students Use Web Resources.

Libraries and the Academy

,

3

(2), 259

-268.

11

In particular, the comparative sets of findings

from 2009 and 2010 student surveys

add

construct validity

to our

findings

about how students prioritize their use of information resources, as the measures ask precisely about

the very

phenomena and underlying

construct

that we purport to be measuring.

12

To evaluate agreement between the rankings for each year of survey results in Figure 1 and Figure 2, we

calculated

Kendall's W,

also known as the coefficient of concordance, Generally, Kendall's W ranges from

0 (no agreement) to 1

(100% agreement). In our results, the result for

course

-related research was 1.0 (2009 vs. 2010) and the result for

Students in this

year’s sample

reported using

librarians less

often than they

reported in the

2009 survey

results.

Project Information Literacy Progress Report: “Truth Be Told” | November 1, 2010 | Head and Eisenberg

9

Part Two

: Evaluating and Using

Information

None of the old

--timers—

the old professors

—can really give us m

uch advice on sorting

through and evaluating resources.

I think we're kind of one of the first generations to have too

much informati

on, as opposed to too little. We’ve

never had instruction really on navigating

the Internet a

nd picking out good resources.

We've kind of been tossed into this and we've just

learned through e

xperience we have to go on a Web

site and

just raid it for information.

So I

would say that despite all that

’s out there, it certainly is harder to find the right source and

evaluate whether it's good

, or not

, because there's so much

—you only have a little bit of time

to spend on each source

you find

.

-- Engineering

student

in a follow

--up interview

A

n essential step in the research process

is evaluating the quality of information

once it is

found

. Is the

source credible?

Is the information up

-to-date? Is the information accurate? Is the

source useful

for the solving t

he information problem

at hand

?

Wheth

er it occurs with a cursory glance or an exhaustive review,

evaluation

requires

critical

thinking and dec

ision

-making about the validity

of a source

based on

a diverse set of

available

criteria. Evaluation involves

assessment about the

poten

tial usefulness of information

within a

set of circumstances

and

information

needs.

In this se

ction, we investigate how college students evaluate

information

they have found

for

course work and

that they

use in everyday life. Further, we investigate

students

ʼ

routines

and

techniques for applying sources they have selected to course research assignments.

How Students Evaluate Web Content

How do students evaluate content they have found on the

World Wide Web

—the omnipotent,

go

-to public source

?

13

The need

to vet the Web

ʼ

s staggering amount

of

unfiltered and collaborative content is a topic

frequently addressed

by librarians and educators

.

14

Much of the discussion

centers

on

effective

methods

of

determining credibility

and reliability

of

content

, coupled with the

potential complexity

of the Web evaluation process

—depending

, of

course, on how thoroug

h an assessment is.

15

,16

everyday life research (2009 vs. 2010) was .98,

indicating

that the

rankings

from the 2009 and 2010 surveys

, per type of

researc

h, were very high in agreement.

13

Definitions for public Internet sources can be

ambiguous

. We

define public Web sources as a subset of the Internet

that has a URL ending in .com,

gov. or .org and further, that tends, for the very large part, to be

“no fee” vs. “for fee.”

14

See

ACRL

ʼ

s Information Literacy

Competency

Standards for Higher Education

(2000) and a discussion about the

“escalating complexity” of the information landscape

that raises questions about

“authenticity, validity, and reliability

” of

“unfiltered” and “multiple media” (accessed from the Association of College and Research Libraries

(ACRL) site on

August 18, 2010).

There have

also been practical guides for evaluating

Web content, such as J. Kapoun (1998).

Teaching Undergrads Web Evaluation: A G

uide for Library Instruction.

C&RL News

, July/August 1998, 522-

523.

15

For further reading, see S. S. Sundar (2007).

The MAIN Model: A

Heuristic Approach to Understanding Technology

Effects on Credibility. In

M. J. M

etzger & A. J. Flanagin (Eds),

Digital Media, Youth, and Credibility

. Cambridge, MA: MIT

Press,

2008,

73-

100 and M. J. Metzger (2007). Making Sense of Credibility on the Web:

Models for Evaluating Online

Information and Recommendations for Future Research.

Journal of the American Society of Information Science and

Technology

,

53

(13), 2078.

Project Information Literacy Progress Report: “Truth Be Told” | November 1, 2010 | Head and Eisenberg

10

We

collected data from students about three types of

evaluation criteria

that

may be

used for

evaluating the quality of information:

(1)

timelines

s and authority,

(2)

dom

ain-

specific

standards,

and

(3)

self

-taught methods

.

17

In Figure 4, we outline the evaluation criteria used in the analysis.

Figure 4: Evaluation Criteria for Web Content

Types of Evaluation Standards for

Web Content

1.

Traditional standards of timeliness and authority: Timeliness is the basis for determining

the currency of research material (e.g., publication date). Authority is the basis for

determining whether a source has reliable authorship (e.g., who created the so

urce;

author

ʼ

s credentials). These criteria are derived from the scholarly print world and

librarianship

.

18

2.

Domain

-

specific standards: Domain

-

specific standards have been ushered in by the

Internet and are often used for judging the reliability, authority, and credibility of Web

content. In our analysis, we included criteria for deciphering the origins of a URL,

analyzing the presence of external links to other sites on the Internet, and

the presence

of footer details (e.g., when a site was

last updated

)

.

19

3.

Self

-

taught methods: Self

-

taught methods are the basis for judging content by applying

intuition and/or te

chniques acquired from friends, classmates, or other informal

contacts.

20

In our analysis, we include familiarity with a site and/or gauging a site

ʼ

s visual

presentation for judging authority and credibility. These criteria tend to be personal and

highly qu

alitative formal standards.

16

For purposes of our discussion, we use Tseng

ʼ

s and Fogg

ʼ

s definition of Web credibility as being a perceived quality of

the believability

as determined from the

perspective of the observer

ʼ

s individual perception. See S. Tseng and B. J.

Fogg (1999).

Credi

bility and Computing Technology.

Communications of the ACM

,

42

(5), 39-

44.

17

Our use of the three types of evaluation methods in our analysis are not meant to be an exhaustive

collection of

methods

and criteria

that

could b

e applied for determining the qua

lity of information

presented. Rather, our methods are

a representation of what students in our ongoing research have reported frequently using, as well as

standards notably

communicated by

library Web sites about evaluation methods. For comparative purpos

es and given the scope of our

research inquiry, we have also included a category for librarian referrals as criteria for determining the

quality of Web

content. For a discussion of the checklist vs. contextual approach to evaluating resources, see C. Meola

(2004).

Chucking the Checklist: A Contextual Approach to Teaching Undergraduates Web

-Site Evaluation

.

Libraries and the

Academy

, 4,

(

3), 331-

344.

18

This

a general discussion

of two librarian standards for assessing the information quality of research sources and

suggest the following sites for more background information: U.C. Berkeley

ʼ

s Library and

How t

o Critically

Evaluate

Information Resources

from Cornell University

ʼ

s Libra

ry (accessed on July 30, 2010).

19

In developing our survey questions about the use of Web evaluation standards, we consulted

several library online

evaluation guides, including tho

se from

Blue Ridge Community College

, Colgate University

, New M

exico State

University

, Purdue University

, and U.C. Berkeley

. (Access

ed on January 5, 2010).

20

During our student discussion groups

in 2009 at six institutions

, participants described using

various methods for

determining the information quality of sources. Some methods students discussed were described as

being self

-taught,

such as relying on brand loyalty of a site (i.e., Google) or gauging the design of a site. For related

scholarly resear

ch

about how students assess Web content, especially the credibility of sites, see E.

Ha

rgittai, L. Fullerton, E. Menchen

-

Trevino, and K. Thomas (2010).

Trust Online: Young Adults

ʼ

Evaluatio

n of Web Content.

International Journal of

Communication

,

4

, 468

-494 and C. N. Walthen and J. Burkell. (2002).

Believe It or Not: Factors Influencing Credibility on

the Web

.

Jour

nal of the American Society of Information Science and Technology

,

53

(2), 134

-144. (Accessed on August

3, 2010.)

Project Information Literacy Progress Report: “Truth Be Told” | November 1, 2010 | Head and Eisenberg

11

We present a comparative chart

in Figure

5 with results about the most frequently applied

evaluation criterion.

Figure 5

: Criteria for Evaluating Web Content

Results

are

ranked from most frequent to least frequent

evaluation techniques

respondents used for course work (blue bars)

. Evaluation

techniques for personal use

(green bars) do not correspond to the same order as those for

course work.

Responses of “almost always”

and “often” have been conflated into a new category of “frequent use.”

See Appendix B

, Figures 5A and Figure 5B

for complete data sets.

In Figure 6

(on the following

page)

we present

a side

-by-side comparison of the criteria students

used for evaluating Web

content for course work and

personal u

se.

Taken together, the findings suggest students are frequent evaluators of the information they

find on the Web

. The majority of students applied a blended approach to critically evaluate both

Web content for course work or personal use, drawing on

procedural and formal standards for

judging information quality and on self-

taught methods.

When evaluating Web content for course work, students in the sample most often used formal

standards for sizing up the quality of what they had found. They assessed whether Web content

was up

-to-date (77%) more than they used any other proxy for informatio

n quality.

Yet, many respondents also used self

-taught methods nearly as frequently as formal standards,

especially assessing the design of a site (71%). In follow

-up interviews, students mentioned

checking a site for typos, misspellings and a poor use o

f graphics and navigational systems as a

basis of evaluating design and the credibility of content.

77%

73%

71%

71%

66%

62%

62%

61%

59%

59%

54%

25%

54%

48%

49%

56%

43%

54%

44%

39%

32%

42%

23%

11%

0%

25%

50%

75%

100%

Currency (e.g., publication date)

Author’s credentials

URL (e.g., Web domain)

Interface design

External linkage (if links exist)

Familiarity from previous use

Heard about site before

Chart quality (if they exist)

Author credits others for ideas

Different viewpoints acknowledged

Bibliography included

Mentioned by librarian

Course work

Personal use

Project Information Literacy Progress Report: “Truth Be Told” | November 1, 2010 | Head and Eisenberg

12

Figure 6

: Comparative Details about

Evaluating

Web Content

Web Content for Course Work

Web Content for Personal Use

1.

Most often, students in the

sample used formal

standards

authority and timeliness

for

evaluating Web content. Respondents considered

the currency of information presented (77%) and

to a lesser extent, an author

ʼ

s credentials (73%)

and/or a site

ʼ

s URL (71%).

2.

Two

-

thirds of the sample

also used self

-

taught

methods when evaluating Web content for course

work. Most often, respondents considered the

design of a site (71%), and to a lesser extent,

familiarity from prev

ious use (62%),

or having

heard

about a site (62%).

3.

About half the sampl

e used domain

-

specific

standards for judging Web content for course

work. Respondents checked for external links

(66%), whether an author gave credit for sources

used (59%), and/or if a bibliography exists (54%).

1.

More students in the sample relied on sel

f

-

taught

methods for evaluating Web content for personal

use. Respondents considered a site

ʼ

s design

(56%) most often and to a lesser extent whether

they were familiar with a site from prior usage

(54%).

2.

About half the respondents used formal standards

of

timeliness (54%) and authority when evaluating

a site for personal use. Standards included judging

a site

ʼ

s URL (49%) and/or an author

ʼ

s credentials

(48%).

21

3.

Less than half of the respondents used domain

-

specific standards for determining the accuracy

of

Web content for personal use. Respondents

checked for external links (43%), whether an

author credited sources used (32%), and/or

whether a bibliography existed (23%).

By comparison,

in this case, students in the sample evaluated Web content less

often when

information was for personal use. Still, the majority of students surveyed relied on self

-taught

methods to suss out quality, including a site

ʼ

s design (56%) and whether they had used the site

be

fore (54%) along with formal standards such as how

current information presented was (54%).

A referral from a librarian had little impact on how students weighed the information

they found

on a

Web site.

Only one in four of the respondents (25%) frequently considered whether a

librarian had referred them

to using a site when they evaluated the quality of Web content for

course

-related research or even less so

, for everyday life research (11

%).

Asking Others for H

elp

and Advice

In our prior research, we found

that

students, in general, relied on several key people for

guidance during their research process.

22

21

In a 2010 study of first-

year college students and their online credibility assessment practices, researchers found

branding (e.g., trust in certain search engines and the results they returned) and routine (i.e., familiarity

with a site from

previous use)

were “essential signifiers” for assessing the credibility of Web sites. Our findings about

familiarity

(i.e.,

evaluating a site based on previous use and/or hearing about a site) corroborate this study

ʼ

s findings. See E. Harigittai et

al,

Trust Online; Yo

ung Adults

ʼ

Evaluation

of Web Content, op cit.

22

In our 2009 student survey, we found, on the average, respondents reported using the following people

as sources for

course

-related research: Instructors (88%), friends (58%), and librarians (47%). For ever

yday life research, respondents

reported using the following people as sources

: Friends (85%), instructors (73%), and librarians (33%).

See findin

gs and

the discussion about

“Resource Prioritization”

when the need for certain research contexts arises

on pa

ges 14

- 18

in A.

J. Head and M. B. Eisenberg, (2009), Lessons Learned: How College Student Seek Information in the

Digital Age.

Project Information Literacy Progress Report: “Truth Be Told” | November 1, 2010 | Head and Eisenberg

13

In this study, we investigated this finding in greate

r depth. We asked students

whom

they turned

to when asking for

help

with evaluating both online and print sources for course work and

personal use.

In Figure 7

, we present a comparative chart. We ranked the people respondents turned to for

evaluation help when conducting research for course work and personal use.

Figur

e 7

: Asking for Help with Evaluation

Results are r

anked from most frequent to least frequent

used people that students turn to for evaluation guidance and help. Responses of

“almost always” and “often” have been conflated into a new category of

“frequen

t use.” See Appendix B, Figure 7A and 7

B for complete

data.

We summarize the findings as follows:

1.

Almost two

-thirds of the students sampled (61%)

asked friends and/or family when they

needed

help with evaluating sources for personal use

—more than

they asked

classmates (43%) or instructors (18%)

—or anyone else.

2.

For course

-related research, more

students in the sample turned to instructors for help

(49%)

with evaluating course

-related research materials found on the Web or through

the library.

23

3.

Few students in the sample asked librarians (11%) or writing center staff (7%) for help

when judging the information quality of sources for course work, and even fewer used

turned to librarians for help evaluating information for personal use (5%).

4.

A smal

l percentage of the sample

turned to licensed professionals (e.g., physicians,

attorneys, therapists) for help with evaluating information for use in their everyday lives

(12%)

or course work (

5%).

23

See findings and the discussion about the r

ole of instructors as resea

rch coaches on pages 28

- 30 in Head, A. J. and

Eisenberg, M. B. (2009),

Lessons Learned: How College Student Seek Information in the Digital Age.

49%

32%

18%

11%

7%

5%

18%

43%

61%

5%

12%

0%

25%

50%

75%

100%

Instructors

Classmates

Friends/Family

Librarians

Writing Center

Licensed Professionals

Course work

Personal use

Project Information Literacy Progress Report: “Truth Be Told” | November 1, 2010 | Head and Eisenberg

14

Taken together,

the

findings suggest students frequently turn to certain

go

-to people when they ask for

help with evaluating the information they

have found.

At the same time, the findings suggest evaluat

ion is far

from being a solitary task for most students.

When conducting research for course work, students most frequently

turned to instructors (49%) for help. During research for personal use,

students relied on support from friends and/or family (61%)

.

These findings suggest evaluation requires collaborative support and

input from a friend, family member, or instructor.

According to these findings, few students in our

sample let W

eb content

stand on it

s own without some discussion

with someone else.

Focus on

Course

-Related Research

As

an additional part of our inquiry we focused on course

-related research and how students in

the sample evaluated and applied information.

In this section, we

present results

about how students evaluated Web and library sources

and

services

for course work.

We also

present findings about the routines they used

for completing

one assignment to the next.

Evaluating Library Materials

vs. Web Content

In our first analysis

, we

investigated how students

evaluated library

materials

—books, print

journals, and scholarly research database materials (e.g., EBSCO, JSTOR, and/or ProQues

t).

When conducting

research for course work

, do

students evaluate

library materials as frequently

and using the same criteria as they do

Web content? The results appear in Figure 8

(on the

following

page)

.

Overall, the results indicate students in the sample evaluated Web content using more available

criteria than they did library materials (i.e., pr

int and online sources).

At the same time, the majority of students surveyed reported using four or fewer standards

(57%) for evaluating library materials.

24

In general, students evaluate Web content for course

-

related research using more standards of scr

utiny than they do for everyday life research.

24

We calculated an evaluation score based on the frequencies per respondent with which specific

responses occurred

about criteria for evaluating Web content and library sources. We then summarized the

results of the scores by using

percentages.

Few students in

our sample let Web

content stand on

it

s

own

without

some discussion

with someone else.

Project Information Literacy Progress Report: “Truth Be Told” | November 1, 2010 | Head and Eisenberg

15

Figure 8

: Criteria for Evaluating Library Sources

vs. Web Content

Ranked from most frequent to least

frequent evaluation techniques

. Responses of “almost always” and “often” have been conflated into a

new category of “frequent use.”

See Appendix B

, Figure

8A and Figure 8B,

for complete data sets

Moreover, when we calculated individual “evaluation scores,” for each respondent, we found the

majori

ty of students in the sample (55

%) reported using

7 or more standards (e.g., currency,

URL, and interface des

ign) for evaluating Web content and about half as many, 4 or fewer

standards, for judging library materials.

The results appear in Figure 9.

Figure 9: Evaluation Scores

Source of Information

Evaluation Score

Public Web sites

7

or more standards

used

Library materials (print and online)

4 or fewer

standards

used

There is a logical explana

tion for why

students evaluated

library materials less often

. Librarians

use collection development policies for building

their

collection, editorial boards of peer

-reviewed

scholarly journals, and aggregators of scholarly research databases.

Given these assurances, it is fair to assume that students think librar

y sources require less

evaluation than information posted by anyone on the open

-source Web. Students may figure a

less exhaustive evaluation is needed when they are conducting course

-related research.

Still,

currency matters. S

tudents in the sample weigh

ed the currency of information they found

for course work more often than anything else, whether they found the

content on the Web

(77%) and/or to a lesser extent, in

the library (67

%).

67%

57%

50%

46%

45%

40%

39%

29%

22%

18%

77%

61%

59%

59%

54%

73%

63%

62%

72%

25%

0%

25%

50%

75%

100%

Currency (e.g., publication date)

Chart quality (if they exist)

Different viewpoints acknowledged

Author credits others for ideas

Bibliography included

Author’s credentials

Familiarity from previous use

Heard of source before

Publisher of source

Mentioned by librarian

Library materials

Web Content

Project Information Literacy Progress Report: “Truth Be Told” | November 1, 2010 | Head and Eisenberg

18

For many students

we inter

viewed

, evaluating sourc

es was

time

-consuming and arduous,

though it was

perceived as

essential

. Not only was t

he evaluation process

inextricably tied to

scaffolding

a sound argument,

but also

selecting valid and reliable sources

for an assignment

was

important to their credibility as researchers

and a

s student

s.

A student in the social sciences explained:

Evaluation is the hardest

part of research

for me, honestly because it's the part that involves

the most critical thinking. So, that tends to be harder than just picking a topic or whatever.

But I think the main thing is trying to sort through all of the i

nformation that you've gathered

and you have different points of view and you have different authors

—different people that

have already written about a topic

—so, then it becomes your job to sift through all that

information and make sense of all that you h

ave found for yourself. I think that's the most

challengin

g part of a research assignment

—I always spend time on evaluation because it

hurts my own credibility as a researcher if I don’t

scrutinize

the resources I’m relying on.

As a whole

, our

results show

that the

students surveyed

were

frequent evaluators of information

when condu

cting research for course work.

The

evaluation scorecard indicates

about

twice a

s

many standards were used to

evaluate Web content, than library

materials.

However, the underlying question about

how much time and effort

students in the sample actually spent on

evaluation

resulted in some

revealing qualitative analysis from the interviews. Few

students we

interviewed thought of

evaluation

as a

sep

arate, disembodied step in

their

research process.

Rather, a

greater number of the students interviewed

—two

-thirds

considered evaluation a

necessary winnowing process for

scaffolding

arguments and information

they presented in their assignments

, which

was tied to their credibility as researcher

s.

27

Research Routines for Course Work

Most of college I've used just about the same techniq

ues from one assignment to the next: I do

the research,

then I figure out what I'm going to write, and then I

sit down and write the

paper.

I kind of took the best parts of what they had us do in high school and got rid of all the

tedious parts, like writing 50

0 note cards and la

beling them.

I've condensed it to just taking

notes on pieces of paper

and different things like that. So, my research style is somewhere

between high school

—where they fo

rced you to do their techniques

—and then college

where they don't

really care where you get your information—

as long as it's right and you

write a good paper.

-- Student in the sciences

in a follow

--up interview

In this part of our analysis, we turn our attention to

research styles

—the practices, routines,

techniques, and workarounds students use

for completing course

-related research assignments

from one class to the next.

27

We acknowled

ge the findings from our interviews about how much time and effort students actually

spend

on

evaluating Web and library materials are limited by the size

of the sample and the findings and warrant further research.

Few students we

interview

ed

thought of

evaluation a

s a

separate,

disembodied step

in their research

process.

Project Information Literacy Progress Report: “Truth Be Told” | November 1, 2010 | Head and Eisenberg

19

In our prior research, we have stated that today

ʼ

s students are not naïve about sources,

systems, and information services available to them and apply

their problem

-solving strategies

that help them meet their school needs, as they arise.

28

In this year

ʼ

s survey, we examine this finding

in greater depth by asking what research styles

and routine techniques do students

often

have in their repertoire for c

ompleting course

-related

research assignments

. How do students apply and use information for assignments?

In Figure 10

(on the

following page)

, we rank the techniques, practices, and approaches

that

students in the sample

most frequently

used for course

-related research.

We summarize the findings, as follows:

1.

Over half the students in the sample used routines

for carrying out the writing part of

course

-related research assignments, including crafting a thesis statement (58%),

including their own pe

rspec

tive in what they wrote (55

%), and developing and using an

outline for executing what they turned in to the instructor (51%).

2.

Students had fewer techniques for conducting research and finding information than

for

writing papers. The most frequently used routines included using some organizational

system for

research materials they

had found (43

%), creating

search terms early on (

36%), and developing a research plan

about where to look for resources (33%).

3.

Routines designed to

save time

and effort were practiced by a

small amount of those in the sample,

such as ending a search

once the required number of citations for an assignmen

t had

been found (26%), allotting an amount of time to complet

e one

assignment to the next (21

%), and start over with an entirely

new topic if they could not find materials in their

first couple of

attempts (12%).

4.

Few students used routines bent on recyc

ling their previous research efforts

, such as

using the same journal articles and/or books

from

one assignment to the next (28%

) and

using the same to

pic for different assignments (6

%).

28

See “What Makes

Today

ʼ

s Students Different” on p. 33 in A. J. Head and M. B. Eisenberg (2009).

Lessons Learned:

How College Student Seek Information in the Digital Age.

Students had

fewer techniques

for conducting

research and

finding

information than

for

writing papers.

Project Information Literacy Progress Report: “Truth Be Told” | November 1, 2010 | Head and Eisenberg

20

Figure 10

: Students

ʼ

Research Styles and Techniques

Results are r

anked from most frequent to least frequent

for research

techniques

students reported using during course

-related research.

Responses of “almost always” and “often” have been conflated into a new category of “frequent use.”

For the complete data set see

Appendix B.

Taken together, these findings indicate half of the students in the sample reported using routine

practices from one research assignment to the next. For the

most

part, the course

-related

research workarounds students used were geared

more toward

writing papers

than to

conducting research and finding information.

In the follow

-up s

tudent interviews, we asked

students about techniques they routinely used and

how they had come to learn them.

Student Interviews: Adapt and Survive

How do students

routinely apply and use information for completing assignments once they have

found it

, and where do their techniques originate?

One of the most frequent routin

es students we interviewed used

was going to

Wikipedia as a

starting point. Nearly half the s

tudents interviewed used Wikipedia for the hypertext

-linked

bibliography at the bottom of most entries

for finding sources

. Most

described

Wikipedia

as

a

source to get them started and they definitely continued with their research, often using library

databases.

58%

55%

51%

43%

36%

33%

28%

26%

26%

23%

21%

12%

6%

0%

25%

50%

75%

100%

Create a thesis statement early on

Add in my own perspective (e.g., for a paper)

Develop an outline for guidance (e.g., writing paper)

Use system for organizing sources found

Figure out search terms early on

Develop an overall research plan for guidance

Use the same set of sources for different assignments

End research after finding citations required

Sit down and write, with no plan at all

Use interlibrary loan for getting sources

Spend same amount of time on different assignments

Start over with new topic, after couple of searches

Use same topic for different assignments

Project Information Literacy Progress Report: “Truth Be Told” | November 1, 2010 | Head and Eisenberg

21

An engineering student said:

Once I got used to the Internet,

then

a lot of times I'll

just Google a topic. I

don't remember

when I started this but I'll start on Wikipedia, read about whatever I'm trying to figure out

and then go down to the bottom of that page

and look at their references.

I can't really tell you

how it has

even

evolved.

For students such as these their routines were considered to be self

-

taught. Most of the students we interviewed were not sure where their

routines originated, other than from family, friends, or fellow classmates.

Most of these students also discussed the

impact of the Internet on their

research styles for course work.

However,

the vast

majority of

students we

interviewed

reported their

research style

originated

in high school

and was learned from teachers

and librarians and later modified. If the research technique worked for

them and stood the test of time, students ported the technique to

college. S

tudents we interviewed talked about weaving in the basics

from

high school

into their

research

repertoire

for college

—and

often

made

few changes.

A h

umanities student offered the following account:

I studied in Mexico and high

school there is pretty different.

Teachers would give you a

problem and you would have to do it by yourself.

So that type of independence brought me to

where I am today. Even th

ough

high school

was simpler and you didn't h

ave to do as much

research, the high school teachers

showed me the basics, they showed me I needed a deadline

to turn in my stuff, I needed to use encyclopedias,

the I nternet

, books to get my information.

That's

pretty much what I'm doing now. I look at the possibilities and see which one I can do

faster and better.

I start doing research first at my house.

So if I'm doing research on pandas

I'll just to look at Wikipedia and when I go to the library I have stuff

I've found at my house

and I tr

y to look at it in more detail.

For

other students,

high school

gave them the

foundation for writing papers, but

they continued

to adapt and modify their routines as they were in college.

In a few cases

—about 1 in 10

stude

nts we intervi

ewed mentioned

having learned

how to conduct research and find

information

from campus librarians.

A business administration student explained:

Thinking back to high school

, I had a couple of really good teachers that were pretty

fundamental in giving

me my base for writing papers. B

ut I don't think they quite emphasized

the research portion of it

all enough.

In college

, I've gotten a lot better job at scouring lots of

differ

ent sources and finding more information, more thorough information, and

counterbalancing arguments

, and things like that.

The honors res

earch project was a really

good. W

e got to sit down with librarians and go

through a

search methodology and how you

loo k for sources and how sources link to other sources and how you can use that, which is

something that I ne

ver even thought about before. Things like j

ust going through a

bibliography for a paper that you think will be useful and looking at the sources they

've used

and so

that's sort of what I look at now.

In the follow

-up interviews, we found the majority of

students discussed their research styles as

a collection of

techniques

they had learned in

high school and

adapted and sometimes

re-

fashioned for use in college, as needed.

Students we

interviewed talked

about weaving in

the basics from

high school into

their research

repertoire for

college

and often

made

few changes.

Project Information Literacy Progress Report: “Truth Be Told” | November 1, 2010 | Head and Eisenberg

22

In a few cases, the students we interviewed did have a fuller grasp of research as an iterative

process. Where did the

se students learn the process?

They learned

it from

campus librarians.

Productivity Tools

for Research

As another step in our analysis about course

-related research routines

, we investigated how

often students in the

sample used productivity tools

for supporting various tasks of their course

-

related research process.

Some of the data we colle

cted

pertained to

the use of Web 2.0 programs, including social

bookmarking sites, blogs, and wikis within the last

six

months. For purposes of the survey, we

defined We

b 2.0 programs as applications

that were

interactive

, running on a Web platform, and

used for

information shar

ing and building collective knowledge

.

29

In Figure 11

, we rank the tools students frequently used while working on course

-related

research assignments within the last six months.

Figure 11

: Productivity Tools Used for

Course

-Related Research

Results are r

anked from most frequent to least frequent

for research

techniques

students reported using during course

-related research.

Responses of “almost always” and “often” have been conflated into a new category of “frequent

use” in the last 6 months. For the

complete data set see Appendix B.

29

We are grateful to

colleagues

at

the British Library and JISC, who

granted us

permission to use and modify thei

r

survey question (#12), which was used in their

2010 “Researchers of Tomorrow Survey.” The survey was

administered

to British doctoral students

born between 1982

and 1994, in October 2009.

The researchers found that “only a small

proportion of respondents in any age group say they use

ʻ

emergent technology (e.g., Web 2.0 applications) in their

research, although most those that do find it valuable,” in

Researchers of Tomorrow. Interim Report 1

(2009). Summary

Report, p. 1. (Accessed September 10, 2010)

62%

55%

48%

29%

26%

24%

21%

18%

14%

14%

10%

10%

9%

8%

0%

25%

50%

75%

100%

Highlighting feature in software package

Citation-making programs (e.g., EndNote)

Document sharing applications (e.g., Google Docs)

Digital “Sticky Notes”

Online forum

Photo sharing sites (e.g., Flickr)

VOIP (e.g., Skype)

Wikis (other than Wikipedia)

Virtual Research Environments (VREs)

Blogging (e.g.,LiveJournal)

Social bookmarking (e.g., digg, delicious)

Web alerts (e.g., Google Alerts)

Online time management (Google Notebook)

Microblogs (i.e., Twitter)

Project Information Literacy Progress Report: “Truth Be Told” | November 1, 2010 | Head and Eisenberg

23

We summa

rize the findings as follows:

1.

More students

used

software solutions, including

highlighting text on the screen (62%)

and

formatting

citations

(55%) for the solitary management

of course

-related research

tasks as opposed to Web applications for collaborating and working with other students.

2.

When it came to Web 2.0 applications, more students used an application for

document

creation and shar

ing, such as Google Docs (48%), than they did

online forums (26%)

photo

-sharing sites, such as Flickr (24%), wikis (other than Wikipedia) (18%), and

blogging (14%) for supporting course

-related research tasks.

3.

Few students used

virtual research environmen

ts (14%), where online tools, processes,

and systems exist

for managing research projects.

4.

Only 1 in 10 students used social bookmarking

(10%), such as

delicious,

for organiz

ing and sharing Web content with others or

alerting programs for automated content monitoring.

5.

Only 8% of the sample of students reported frequently using

microblogs, such as

Twitter, for managing various tasks

associated with their course work.

As a who

le, students in the sample were not avid users of Web 2.0 applications

for

supporting

course

-related research

tasks

. The most frequently used Web application

s were document

sharing Web

-based applications, such as Google Docs, available since 2006.

By comp

arison, r

elatively few students used popular emergent technologies (e.g., Flickr, Twitter,

Delicious) sharing information and collaboratively working on projects together during course

-

related research.

Instead, students in the sample were frequent users

of software productivity tools, such as word

processing programs with an on

-screen highlighting feature or packages for managing

bibliographic citations.

The

se findings are

revealing. The data counter

the argument that

most college students are

digita

l natives and that the majority of them are

comfortable

with technology to the point of

embracing

participatory

engaging

learning environments.

The finding suggests even though students may

be

heavy users of social networking sites, such

as Facebook, Web 2.

0 applications for course research have not

yet

found

their way into

students

ʼ

research repertoire

—yet. Recent research suggests that this trend is very likely to

change within the next few years as students demand for digital course work and time

-shifted

instruction inevitably increase.

30

30

See

the section on “Online Learners” in The Chronicle of Higher Education

ʼ

s research report, The College of 2020:

Students.

(Accessed October 20, 2010).

The data counter

the argument that

most

colle

ge

students are

digital natives...

Project Information Literacy Progress Report: “Truth Be Told” | November 1, 2010 | Head and Eisenberg

24

Part Three

: Difficulties with the Research Process

What makes course research so difficult is the fact that

I can't give

up on it

—it’s something I

need, something I have to do. But in my

personal life, if I don't find

somethin

g, well, I can

forget about it. I don’t really need it. If it's something I can't find or if it's something that I'm

having trouble finding information on then I can generally just blow it off. But if it's for school

,

if research is something I need to do

—that makes it ten times harder because you have that

pressure.

-- A student in the sciences in a

follow

--up interview

I

n our

last

section

, we

turn

our attention

to the

barriers, obstacles, and challenges students

en

counter as they go through their course

-related and everyday life research process.

In our prior research,

students in our focus sessions reported that research and finding

information was

far m

ore difficult to conduct in today

ʼ

s digital age than it was in

the past

.

31

In this section of the study, we explore this earlier finding in greater depth.

Which parts of the

research process are particularly difficult?

How do difficulties with research differ for students

when they are condu

cting research for course work

as opposed

to

in their everyday lives?

We use two related analyses to

answer

these questions. First, we provide a

microanalysis

of

the

individual steps students reported having difficulty with when conducting

course

-related and

everyday life research.

We also provide a

macroanalysis

of

the stages students reported having difficulty with when

conducting research for course work and for personal use.

In this analysis we present the results

of a “

difficulties

scale” about rese

arch stages.

Microanalysis of Research Difficulties

We began our microanalysis by analyzing data about what students found difficult during the

individual steps associated with research.

32

For course

-related research, we collected data from 20 survey

questions about

student

ʼ

s

difficulties with

research. The difficulties were likely to occur at some point during the research

process

—from the moment a course

-related research assignment is received to when the final

results are delivered (e.g., a research

paper, a multimedia or oral presentation).

33

31

See

conclusions from PIL

ʼ

s report

A. J. Head and M. B. Eisenberg (2009)

. Finding Context: What Today

ʼ

s College

Students Say about Conducting Research in the Digital Age.

The report pres

ents findings from focus groups

with 86

undergraduates

on seven

U.S. college and university campuses in Fall 2008.

32

The questions appeared as #12 (course

-related research) and #17 (everyday life research) in the

online

survey

instrument

we administered

. Data was collected from a series of statements about difficulties and respondents were

asked whether they strongly agreed, somewhat agreed, neither agreed or disagreed, somewhat

disagreed, or strongly

disagreed with each statement. Responses for “strongly

agree” and “somewhat agree” were conflated into a new

category for “agree” in our analysis.

33

In the survey, we used statements about research difficulties students in our studies had reported

having in our prior

focus groups and interviews for both course

-related and everyday life research. We asked respondents how much they

agreed or disagreed with statements (e.g., “Getting started on an assignment is difficult”). We used a

seven

-point scale

for response categories

(i.e.

strongly agree, somewhat agree, n

either agree or disagree, strongly disagree, don

ʼ

t know,

and no experience with this situation).

We recoded the scale responses (interval variables) into dichotomous (nominal)

variables (1: agree and 2: disagree) for reporting the results in Figure 15.

Project Information Literacy Progress Report: “Truth Be Told” | November 1, 2010 | Head and Eisenberg

25

For everyday life research, we collected data from 15 survey questions about research

difficulties.

The majority of questions we asked about everyday life research difficulties were

similar to

those

asked about course-

related research (e.g., narrowing down a topic, determining credibility,

filtering search results). In a few cases, we excluded certain difficulties in this scale, since the

previous questions asked were associated only with cours

e work (e.g., taking notes, writing, and

citing sources).

What did we learn about students

ʼ

difficulties with research processes? What did the majority of

students in the sample struggle with the most when conducting research for coursework and for

use in

their personal lives?

We provide two comparative charts where we have ranked the difficulties from most to least

frequent

for course work (Figure 12) and personal use (Figure 13

). First, we provide the analysis

of difficulties with course

-related researc

h.

Figure 12

: Difficulties with

Steps during

the

Course

-Related Research

Process

Results are ranked from most to least agreed statements about student difficulties with research

. Responses for “strongly agreed” and

“somewhat agreed” have been

conflated into a new category of “agreed.”

See Appendix B for complete data sets.

84%

66%

62%

61%

46%

42%

41%

41%

40%

38%

37%

37%

35%

31%

31%

30%

29%

29%

26%

21%

0%

25%

50%

75%

100%

Getting started is difficult

Defining a topic

Narrowing down a topic

Filtering irrelevant results

Knowing if good job done

Finding articles in library databases

Knowing how to cite sources

Determining credibility

Reading materials

Writing about what is found

Deciding if done

Finding up-to-date sources

Figuring if use constitutes plagiarism

Creating search terms

Finding Web sources

Integrating information from different sources

Know when to cite

Figuring out where to find sources

Evaluating sources

Taking notes

Project Information Literacy Progress Report: “Truth Be Told” | November 1, 2010 | Head and Eisenberg

26

We summarize the findings from our analysis, as follows:

1.

Getting started

in the

course

-related research process

stymied

a large majority of

students in the sample (84%) m

ore than any other step

in their research process

. Other

significant challenges occurred toward the beginning of the research process, too,

including defining a topic (66%), narrowing it down (62%), and sorting through search

results

to find relevant mater

ials

(61%).

2.

Students were perplexed with completing the research process with

almost half of the

students

finding it

difficult

to decide whether they had done a “good job,” or not (46%)

.

Over a third of the respondents

finding it

difficult to decide when they were finished with

the research process (37%).

3.

Steps associated with searching for materials were

difficult for

respondents,

but less for

finding Web content (31%), creating search terms (31%), and figuring out where to find

sources on campus (29%).

The most difficult parts of searching were

searching library

databases, such as JSTOR and ProQuest (42%),

and

finding current materials (37%),

4.

Determining the credibility (i.e., believability)

of Web content

was more difficult (41%) than

generally evaluating print and

Web content

(26%) for course work

, according to respondents.

5.

Over a third of the students in the sample reported difficulties

with knowing

how to cite

(41%) and writing about research

results (38%) were difficult steps in the course

-related research

process.

And a

bout a third of the respondents (35%) reported it

was

difficult to figure out if their use of a source constituted

plagiarism, or not, when completing course-

related research

assignments.

6.

About a third (30%) found integrating information from different sources and reading

through research materials difficul

t (40%) during the course

-related research process.

On the foll

owing page, we present Figure 13

, which provide

s the analysis of difficulties with

everyday life research.

...

almost half of

the students

finding it difficult

to decide whether

they had done a

“good job,” or not

(46%).

Project Information Literacy Progress Report: “Truth Be Told” | November 1, 2010 | Head and Eisenberg

27

Figure 13

: Difficulties with Steps during

the

Everyday Life Research

Process

Results are ranked from most to least agreed statements about student difficulties with research

. Responses for “strongly agreed” and

“somewhat agreed” have been conflated into a new category of “agreed.”

See Appendix B for complete data sets.

We summariz

e the findings from our analysis as follows:

1.

Fewer students surveyed reported having difficulties with finding information for personal

use

than with course

-related research

. Respondents reported having the most trouble

with sorting through what they had

found during a search

—separating

relevant from

irrelevant

sources

(41%)

and

deciding when they were

finished

(23%), even if they were

unable to locate the information they knew existed somewhere online (33%).

2.

Few

er respondents had difficulties with searching library databases (20%), finding

current sources (19%), locating sources (18%), creating search terms (17%), and finding

Web content (11%) for everyday life research.

3.

Few

er respondents (19%) found it difficult

to integrate research materials from different

sources difficult when conducting everyday life research and reading through research

materials was difficult for relatively few (19%) respondents.

41%

33%

26%

24%

23%

20%

19%

19%

19%

19%

18%

17%

15%

15%

11%

0%

25%

50%

75%

100%

Filtering irrelevant results

Know answer is somewhere online

Determining credibility

Evaluating sources

Deciding when finished

Finding articles in library databases

Integrating different sources

Defining the topic

Finding up-to-date materials

Reading materials found online

Finding sources

Creating search terms

Narrowing down the topic

Getting started

Finding Web content

  • At Sea in a Deluge of Data
  • How college students find and use information [Infographic]