Course Project - Get Up and Go Company
Company Overview
Get Up and Go is a company operating in the beverage industry, and manufactures soda and energy drinks. The company has its headquarters in Long Prairie, MN and it is best known by its product Liveliness, which is its high-power energy drink. The company has been in operation for 30 years now, from 1986 up to now. The company also has an anchor in North America known as Liveliness Delta. As of now, the company’ CEO is Michael Jonnes.
As of 2015, Get Up and Go was the best-selling soft drink among its regions. Only in the Middle East is the company not the number one soda drink. Pepsi holds the largest market share of 75% and Get Up and Go holds only the remaining 25%. The company has sponsored various programs, and the most notable is the NFLs Super Bowl in 2004 and 2005.
The company was as a result of the merging of two beverage companies, Wake up and Go Go. When the two companies merged in 1990, the revenue of the two companies increased more than the two companies previously earned revenue. It was first named vigor, but later it was changed to Get Up and Go.
Employment and Revenue
Currently, there are more than a hundred people who are employed by Get Up and Go Company. The revenue of Get Up and Go is about 40 million U.S dollars worldwide in 2014. As of 2014, it was reported that the company has received 40 million U.S dollars.
Complaints towards Business
Complaints concerning how healthy the Get Up and Go substances are were reported in the Middle East, where there was claim that there were too many unhealthy substances to it. It has also been stated that the organization has been accused of creating water shortages to the community. The company also has been accused in the Middle East that the soft drink has impurities which were unhealthy to the consumers.
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