international business

Professor Hufnagel

BA- 219

3/17/16

Promoting a New Product in the Domestic and Foreign Markets

Venturing into the manufacture of solar panels and windmills for generating clean energy would be a feasible option for my corporation owing to the increasing demands for cleaner energy. The environmental consciousness that is fast spreading across the world with some consumers demanding to know the sourcing and the manufacturing processes involved in various production activities have increased the demand for clean energy technologies (Joy et al., 291). Companies are now opting for clean energy to remain desirable among customers and to comply with the set environmental statutes

I would tap into the Kenyan energy market by embarking on aggressive marketing to ensure that my corporation gains entry into the Kenyan market and controls a reasonable part of the Kenyan energy market share. The Kenyan vision 2030, is geared towards a transformative agenda that would have Kenya become a middle income economy by 2030; energy creation has been widely touted as a key driver to realising such a vision ("Kenya Electricity Transmission Co. Ltd. (Ketraco) | Vision 2030").

My corporation is likely to face an array of challenges while targeting the domestic and the local markets. Some of the possible challenges would be financial implications from the massive campaigns and marketing tasks aimed at establishing a market share of our product in an already competitive environment in the domestic market. Secondly, we would probably face bureaucracy while working on the logistics and terms of engagements with the foreign nations. Also, we would face stiff competitions from countries like China that produces more competitive clean energy technologies owing to manoeuvres such as the devaluation of its yuan.

I would persuade my boss to consider resource based view alongside institution-based view while considering a product for the domestic and the local markets, in doing so, our corporations would create a valuable product that would be able to remain relevant and compete favourably in the markets.

Work Cited

Joy, Annamma et al. "Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands". Jour dres bod cul 16.3 (2012): 273-296. Web.

Kenya Electricity Transmission Co. Ltd. (KETRACO) | Vision 2030". Ketraco.co.ke. N.P., 2016. Web. 13 Mar. 2016.