BRIEFING CASES- THE ANALYSIS SECTION

ScanScout is a Delaware corporation with its headquarters located at 295 Devonshire Street, Boston. The Case identifies ScanScout as being the respondent i.e. the violator. The case suggested that ScanScout updated their privacy policy that allowed the users to opt out of online tracking activities that websites normally use for tracking consumer behavior and predicting their preferences. The case found that the privacy policy that ScanScout had formulated was rather inaccurate as it did not convey the right information to the end consumer whose information they targeted on a daily basis. The Federal Trade Commission (FTC) believed that this new disclosure of information on the part of ScanScout was deceptive to the consumer as it gave them the wrong idea regarding privacy protection. The commission reviewed the details of the case and reviewed the new privacy policy that ScanScout consumers were now subjected to. The FTC came to the conclusion that the organization did indeed stood in violation of the law that has been laid down regarding privacy policies and the use of consumer information issues on the part of organizations. The Federal Trade Commision (FTC) accused ScanScout of being in violation of the Federal Trade Commission Act, 15 U.S.C. § 45.