Battery Operated Back Scrubber Marketing Report

Strategy and Positioning Analysis Part 1

Jamie Evans, Tasha Higgins, Nathan McClure, Chris Gilbert and Malcoma Tibbs

MKT/421

April 4, 2016

Professor Mark McClintock

Strategy and Positioning Analysis

For our week three assignment, we decided to take a look at the new product a battery operated back scrubber that can be found in the store Bed Bath & Beyond. In this analysis, we will describe the organization's background and industry. We will describe the back scrubber is and what it can do, provide the SWOT analysis of the organization and offering, describe the target market. Next, we will identify the needs that cause the target market to buy; we will also include a positioning statement that identifies the product, the target market, how the product solves the target market's needs, and what makes this organization different from the competition.

About Bed Bath & Beyond

Bed Bath & Beyond Inc. was incorporated in 1971. The company later changed its name to Bed Bath & Beyond. The products sold by this company can be brought online, in the store, or can be purchased by using a mobile device. This company is known for several names. According to "Thompson Reuters" (2016), this company is known as Christmas Tree Shops, Christmas Tree Shops andThat! Or andThat!, Harmon or Harmon Face Values, buybuy BABY, World Market, and Cost Plus World Market or Cost Plus. This company sells a range of products such as bed linens, kitchen appliances, bathroom items, tabletop items, and home furnishing goods. This company has been able to expand its business over the years. As of December 2014, Bed Bath & Beyond has 1,513 stores in 50 states.

The Product: Battery Operated Back Scrubber

The product that we are selling is the battery operated back scrubber. This product is waterproof so that it can be used in the shower and also has a changeable head. This product is sold with one pair of batteries and various heads for the scrubber that can be utilized. The different heads include soft, medium, and firm bristles that can be changed to the consumers liking. This product can be used as a back scrubber, but once a washcloth is placed on the scrubber head, the product can then be used for bathing your back.

Conclusion

In conclusion, we feel the operated back scrubber will be successful in this market. We have discussed the background of Bed, Bath, and beyond, we have described what the product is, we have shown the SWOT analysis of the organization, explained the competitive analysis of the organization. We have also defined the target market, identified the needs that will cause the target market to buy this product, and we have provided the positioning statement. After this has been reviewed, we feel that all will see that the battery operated back scrubber will be beneficial to all making it successful in this market.

References

Thompson Reuters. (2016). Retrieved from http://www.reuters.com/finance/stocks/companyProfile?symbol=BBBY.O