Statistics advance

From the Desk of

Claire Deborahs, Vice President, Customer Relations

To my friends at OmniFoods Marketing:

As you know, in reviewing your test marketing of OmniPower bars, my colleagues and I at ISPG suggested how your sales could be enhanced. From our experience marketing similar products, we told you that the shelf locations of a product and the presence of in- store coupon dispensers can enhance supermarket sales.

We are happy to report the positive correlation of these factors and sales of OmniPower bars. You can see the effects, if you look through the data. I think the most striking thing is the only store with over 4000 unit sales and only 200 in promotional dollars was a store with coupon dispensers!

We can talk at a later time about extending our marketing agreement. In the meantime, congratulations on a successful test marketing venture.

Sincerely,

Claire Deborahs

P.S. Use one of the attached files to review the data yourself!

DATA

Bars	Price	Promotion	End-Cap	Dispensers
4141	59	200	Produce	Yes
3842	59	200	Produce	Yes
3056	59	200	Beverage	No
3519	59	200	Beverage	Yes
4226	59	400	Produce	No
4630	59	400	Beverage	Yes
3507	59	400	Beverage	Yes
3754	59	400	Produce	Yes
5000	59	600	Produce	No
5120	59	600	Produce	No
4011	59	600	Beverage	Yes
5015	59	600	Beverage	No
1916	79	200	Beverage	No
675	79	200	Beverage	No
3636	79	200	Produce	No
3224	79	200	Produce	Yes
2295	79	400	Beverage	No
2730	79	400	Beverage	Yes
2618	79	400	Beverage	No
4421	79	400	Produce	Yes
4113	79	600	Produce	Yes
3746	79	600	Beverage	No
3532	79	600	Beverage	No
3825	79	600	Beverage	No
1096	99	200	Beverage	Yes
761	99	200	Beverage	Yes
2088	99	200	Produce	Yes
820	99	200	Beverage	Yes
2114	99	400	Produce	Yes
1882	99	400	Beverage	No
2159	99	400	Produce	No
1602	99	400	Beverage	Yes
3354	99	600	Produce	No
2927	99	600	Produce	No