Easy Marketing essay

Introduction to Marketing –Assessment 1

Tutorial Work - Current Marketing Issue Report

Format Guide

Font	Times New Roman
Point size	12 point
Line spacing	single or 1.5
Margins	2.5 centimeters (not inches), top, bottom, left and right margins
Paragraph	Block set up
Page numbers	Bottom footer, right corner on the page
Student name and Student Number	Top header, right corner of First page
Word count	Top header, left corner of First page

· Do NOT use color printing, footnotes or endnotes, plastic bound covers when submitting your assignments.

Referencing

You should follow Harvard Anglia Style

· Example (end of report) - An Newspaper Article from website

Hefferman, M 2014, 'Meals by Woolies wheels for elderly considered by multinational', The Sydney Morning Herald 15 November. Available from: <http://www.smh.com.au>. [30 November 2014].

· Example (In-text reference)

(Hefferman 2014)

Requirements:

1. Students are required to identify and select one referenced news article that is related to the tutorial topic of the week. The referenced news article should be no more than four months old and may be sourced from either print or online news publications.

2. Report on how the referenced news article relates to the tutorial topic of the week, identifying the implications for Australian business. The report should not exceed 300 words.

3. Briefly present the referenced news article and explain the implications at the tutorial, and be able to answer questions relating to the article and the implications. Please note that presenting means you will need to be able to explain the article and its implications in your own words, and answer relevant questions

Structure Guide

· Title of Report (It should be related to a marketing concept and article, itself. Do not use the original title of article)

Paragraph	Contents
First	Purpose of report
Second	Summary of an article related to your topic.
Third	Identification of a related Marketing concept /application of the concept in the article.
Fourth	Your opinion. What you lean from the article related to the marketing concept
Reference	Follow Harvard Anglia Style