Very Easy topic in Marketing
crave4fun
guide_for_consumer_behaviour.pptxThis Tutorial work will encourage the learners to be aware of current marketing issues that are taking place both domestically and globally
Assessment 1- Tutorial Work
This Tutorial work will help your application of class room theories to your marketing plan for the group project.
Assessment 1- Tutorial Work
Search current News Articles related to our lessons from news papers, business magazines etc,.
Report on how the referenced news article relates to the tutorial topic of the week.
The report should not exceed 300 words.
Assessment 1
Discuss the implications of the referenced news article at the tutorial.
Submit the relevant referenced news article, 300 word typed report at the beginning of each tutorial in Weeks 3, 4, 5, 6 & 8.
Assessment 1
Briefly present the referenced news article and explain the implications at the tutorial, and be able to answer questions relating to the article and the implications.
Assessment 1
If students are unable to clearly explain their article and its implications, and answer relevant questions, their apparent lack of knowledge may result in a reduction of marks for the written review.
Assessment 1
Simply reading your review DOES NOT CONSTITUTE a presentation – this will result in 0 marks being awarded for the assessment task for the week.
Assessment 1
Go to “SMH” Business section or Small Business Section.
Or
Go to “The Australian” Business section or Small Business Section.
Or
Go to other business magazines
Such as Business Review Weekly, Business Review Australia, My Business, Financial Review
Search News Article
Sources
Not more than 4 months old
No theory articles
Search News Article
Type the key word in the “search”
http://www.smh.com.au/business
http://www.theaustralian.com.au/business
Search News Article
Type the key word in the “search”
The follows slides give ideas of keywords, it is a guide only, students can choose own words.
Search News Article
Consumer behaviour
Social class in marketing
Life style in marketing
Perception in marketing
Subculture in marketing
Consumer mood
Reference group in shopping
Personality and shopping
Multiculturalism in marketing
Opinion leader in marketing
Pester power in marketing
Key words for Consumer Behaviour
Before looking for an article, you need to understand a meaning of the key word in the contacts of our lessons.
Once have a list of search result, scan through article titles and look for any connections with your keyword.
Find a relevant article
If you see any relevance, read through the article, then ask yourself
“Is this article a good example to explain a definition of the key word?”
Find a relevant article
If ‘Yes” read through the article a few times, and write your report fitted the suggested structure.
Make a title which represent an relations between your key word and the article.
Focus on only one key concept in the article, if you see multiple concepts.
Write a report
The following guide applies to each of the 5 submissions.
All submissions marks will be added together to provide a final mark out of 10.
Marking Guide:
Review
Currency of article 10%
Relevance of article to topic 20%
Depth of review 30%
Interpretation of implications for Australian business 30%
Presentation 10%
Total mark will be scaled to a mark out of 1
Marking Guide:
Presentation
Clarity of communication 10%
Speak to audience rather than read review 50%
Able to answer questions 40%
Total mark will be scaled to a mark out of 1
Marking Guide:
