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Case Study: "Euro Disney: Bungling a Successful Format" (see attachment)

Management Mistakes and Successes, 10th Edition by Hartley, R. Copyright 2011 by John Wiley & Sons, Inc. Reprinted by permission of John Wiley & Sons, Inc. via the Copyright Clearance Center.

In this case study, you will examine the history of the Disney Company's decision to build an amusement park in France despite the failure of previous amusement parks to remain open. This case presents the steps that the company undertook during the research and development stages as well as its thought process and justification for the construction of Euro Disney. You will learn the results of the venture along with the mistakes that the organization made that could have possibly been avoided.