$5-Assgn

Readings

· Course Text: Managing Health Care Business Strategy

·

. Chapter 10, “Monitoring, Fine-tuning, and Changing the Strategy” Strategy monitoring is critical for success. Organizations should be prepared to change strategy when necessary.

· Course Text: Essentials of Health Care Marketing

·

. Chapter 14, "Controlling and Monitoring" As noted in this chapter, monitoring and evaluation of marketing efforts are essential in health care organizations today. This helps to ensure that marketing strategies are appropriately focused in an ever-evolving field.

· Article: Weitzner, D., & Darroch, J. (2010). The limits of strategic rationality: Ethics, enterprise risk management, and governance. Journal of Business Ethics, 92(3), 361–372. Retrieved from http://ezp.waldenulibrary.org/login?url=http://proquest.umi.com.ezp.waldenulibrary.org/pqdweb?did=1976776521&Fmt=6&clientId=70192&RQT=309&VName=PQD  This article raises ethical considerations for you to think about as you complete the Application Assignment.

Optional Resources

· Article: Delgado, R., & Langabeer II, J. R. (2009). Strategic performance evaluation in cancer centers. Journal of Healthcare Management, 54(6), 369–382. Retrieved from http://ezp.waldenulibrary.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=46778287&site=ehost-live&scope=site