$5-Assgn

Readings

· Course Text: Essentials of Health Care Marketing

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. Chapter 9, "Price" Price is an essential component of marketing strategy. In health care organizations, which operate in a complex arena, price is determined by additional factors as well, such as reimbursement.

. Chapter 10, “Distribution” This chapter addresses distribution, which is a key aspect of marketing strategy.

. Chapter 11, “Promotion” Effective communication is a pivotal part of the promotion of health care products and services. This chapter examines communication and how it relates to four components of the promotional mix: advertising, personal selling, publicity, and sales promotion.

. Chapter 12, “Advertising” This chapter explores advertising—one of the promotional components introduced in Chapter 11.

Optional Resources

· Course Text: Essentials of Health Care Marketing

·

. Chapter 13, “ Sales and Sales Management” This chapter addresses sales, one of the promotional components introduced in Chapter 11.