Marketing Report (Reserved for hifsa shaukat)

The Consulting Project Report should be 7500 words in length. It is a major piece of work which brings together all aspects of your consultancy research project. It will include your review of the literature and your research methodology. It will also include all of your findings, analysis and recommendations in respect of the project which your have undertaken. Specific details on how to construct the report will be given of the following. As an initial guideline, the following structure is suggested:

(1) Abstract (executive summary)

(2) Introduction

(3) Body of the report

(4) Summary and Recommendation

(5) Appendices

Project Report

This assignment actually comprises two reports(although submitted as one document). The Research Project Report should be 6000 words in length. It is a major piece of work which brings together all aspects of your consultancy research project. It will include your review of the literature and your research methodology. It will also include all of your findings, analysis and recommendations in respect of the project which you have undertaken. Specific details on how to construct the report will be given as below:

(1) Abstract(executive summary, around 200 words)

(2) Introduction(around 1200 words)

(3) Literature Review(how come the research of the idea, around 2000-2500 words)

(4) Methodology(Qualitative & Quantitative research, around 800-1000 words)

(5) Results(Use chart to elaborate the data Analysis & collection, around 800-1000 words)

(6) Conclusion & recommendation(around 500 words)

(7) Reflective Report(exclude in word count)

(8) References(exclude in word count, must use Harvard referencing)

(9) Appendices(exclude in word count)

Consultancy report

The consultancy report should be 1500 words in length. This is a secondary business report which should be addressed to your client organization. The report will of course have much in common with the research report but will be shorter and less detailed; It will be more business-focused. The report must include recommendations in the Conclusions and Recommendation section and these should be summarized in the Executive Summary. As an initial guideline, the following structure is suggested:

(1) Abstract(executive summary, 200-300 words)

(2) Introduction(300 words)

· Historical

· Research analysis

· Research questions

· Research objects

· Hypothesis

· Framework

(3) Literature review(200 words)

(4) Research methodology(200 words)

(5) Data collection and analysis(300 words)

(6) Conclusion & recommendation(200 words)

(7) References(exclude in word count, must use Harvard referencing)