Megawriter only

***Required Primary Section Headings (without Commentary) for the Written Presentation

Title Page

Executive Summary

Table of Contents

______________________________

*Introduction -- *Optional section

Objective [or Goal]

Competitive Advantage(s) / Competitive Strengths (and/or Competitive Weaknesses)

Product (including PLC/Product Life Cycle stage and considerations, if appropriate)

Price

Place / Distribution / Marketing Channels

Promotion / Communication (including website and social media, if appropriate)

Uncontrollable Variables (uncontrollable environments/environmental variables)

Market Segmentation / Target Marketing

Buyer Behavior

Marketing Research

Perceptual Map(s)

International Marketing

*Budget (expense, revenue, and/or net profit, generally and/or specifically) -- *Optional

*Ethics/Ethical Considerations/Ethical Dilemma(s) -- *Optional

*Conclusion -- *Optional section

*Limitations -- *Optional

*References -- *Optional