FOR EXPERTTUTOR ONLY
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maintining_the_a_-_consolidated_rubric.docx|
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BUS599 – Faculty Notes |
Assignment 1: Company Description and SWOT Analysis
Due Week 3 and worth 100 points
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
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Points: 100 |
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Criteria |
Exemplary 90-100% A |
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1. Create your revised NAB company name and explain its significance. Weight: 5% |
Thoroughly created your revised NAB company name and thoroughly explained its significance. |
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2. Develop your revised company’s Mission Statement and provide a rationale for its components. Weight: 5% |
Thoroughly developed your company’s revised Mission Statement and thoroughly provided a rationale for its components. |
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3. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage. Weight: 10% |
Thoroughly described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Thoroughly justified at least three (3) reasons why you have chosen this type of non-alcoholic beverage. |
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4. Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages. Weight: 10% |
Thoroughly chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Thoroughly explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages. |
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5. Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method. Weight: 10% |
Thoroughly provided an overview of your company’s distribution channels. Thoroughly explained the manner in which your product will reach end users. Thoroughly provided a rationale for your chosen method. |
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6. Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk. Weight: 10% |
Thoroughly outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Thoroughly described your company’s plan to mitigate such risk. |
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7. Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats) Weight: 35% |
Thoroughly developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats) |
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8. Clarity, writing mechanics, and formatting requirements Weight: 15% |
0-2 errors present |
