The Pricing Cycle

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American Intercontinental University

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Project Type: MKTG310 Unit 3 Individual Project

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Abstract

This is a single paragraph, no indentation is required. The next page will be an abstract; “a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly” (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3.

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Introduction

Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font.

Part 1: Typical Retailer Customers Data Capture

Introduce the concept and be sure to indent the first line of the paragraph. What types of data does the typical retailer have regarding customers? Compare that to retailers that track purchases with customer loyalty cards. How does the retailer use the data in order to optimally price goods in its units? Analyze how pricing strategies apply (or do not apply) to the classical economics theory of supply and demand. Discuss other factors that affect the price point purchase behavior. This section of the paper should be 3 pages in length and use research from the library's full-text databases. Failure to use the articles will result in a grade no higher than 68/90 points for Part 1.

Part 1: Data Capture with Customer Loyalty Cards

Introduce the concept and be sure to indent the first line of the paragraph.

Part 1: Retailer's Use of Data to Optimally Price Goods

Introduce the concept and be sure to indent the first line of the paragraph.

Part 1: Pricing Strategies Application to Supply and Demand

Introduce the concept and be sure to indent the first line of the paragraph.

Part 1: Other Factors That Affect The Price Point Purchase Behavior

Introduce the concept and be sure to indent the first line of the paragraph.

Part 2: Purchase Decision

Select an example of your own purchase decision like deciding to eat out at a restaurant.

Map all of the individuals involved in the decision-making process (like parents, kids, friends, etc.) and identify their contribution to the decision process. Part 2 of the Individual Project should be 2 pages in length. Be sure to cite your resources.

Part 2: Decision Mapping

Introduce the concept and be sure to indent the first line of the paragraph.

Conclusion

Add some concluding remarks-can be a sentence or two.

References

NOTE: The reference list starts on a new page after your conclusion.