answer the questions

A. Describe reasons for hesitancy in delivering bad news and the impact of the mum effect?

B. Explain how delivering bad news messages impacts credibility?

C. Describe the criteria for evaluating bad-news messages in terms of controllability. Likelihood, and severity?

D. Explain considerations for deciding which channels to use when delivering bad-news messages?

E. Summarize principles for effectively delivering bad-news messages?