INF 690 ISS Capstone Seminar

INF690 Information Systems Strategy This course addresses the many business systems issues unique to the

information services function within organizations. Coverage includes

information systems planning, managing the information infrastructure,

justifying information technology investments, the costing of services

and networks, evaluating information system performance, alternative

information service delivery modes, managing distributed and end-user

computing, project and operations management, systems security, and

the management of information technology professionals.

INF690: Information Systems Strategy Online

Table of Contents COURSE AT A GLANCE ...................................................................................................................................................................... 4

COURSE DESCRIPTION ............................................................................................................................................................................ 4 COURSE DESIGN ..................................................................................................................................................................................... 4 COURSE PREREQUISITES ......................................................................................................................................................................... 4 LEARNING OUTCOMES ........................................................................................................................................................................... 4 LEARNING RESOURCES .......................................................................................................................................................................... 5

Required Text .................................................................................................................................................................................... 5 Required Articles ............................................................................................................................................................................... 5 Recommended Texts .......................................................................................................................................................................... 6

COMPONENTS OF COURSE EVALUATION ................................................................................................................................... 7

DISCUSSIONS .......................................................................................................................................................................................... 7 ASSIGNMENTS ........................................................................................................................................................................................ 7

Written Assignments .......................................................................................................................................................................... 7 PROGRAM COMPREHENSIVE EXAM ........................................................................................................................................................ 7 FINAL PROJECT ...................................................................................................................................................................................... 7 COURSE GRADING .................................................................................................................................................................................. 9

Grading Percent Breakdown ............................................................................................................................................................. 9

WEEK ONE ........................................................................................................................................................................................... 10

COURSE CONTENT ................................................................................................................................................................................ 10 Overview ......................................................................................................................................................................................... 10 Learning Outcomes ......................................................................................................................................................................... 10 Required Readings .......................................................................................................................................................................... 10 Discussions ...................................................................................................................................................................................... 11 Assignments ..................................................................................................................................................................................... 11

WEEK TWO .......................................................................................................................................................................................... 13

COURSE CONTENT ................................................................................................................................................................................ 13 Overview ......................................................................................................................................................................................... 13 Learning Outcomes ......................................................................................................................................................................... 13 Required Readings .......................................................................................................................................................................... 13 Discussions ...................................................................................................................................................................................... 14

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INF690: Information Systems Strategy Online

Assignments ..................................................................................................................................................................................... 14

WEEK THREE ...................................................................................................................................................................................... 16

COURSE CONTENT ................................................................................................................................................................................ 16 Overview ......................................................................................................................................................................................... 16 Learning Outcomes ......................................................................................................................................................................... 16 Required Readings .......................................................................................................................................................................... 16 Discussions ...................................................................................................................................................................................... 17 Assignments ..................................................................................................................................................................................... 17

WEEK FOUR ......................................................................................................................................................................................... 19

COURSE CONTENT ................................................................................................................................................................................ 19 Overview ......................................................................................................................................................................................... 19 Learning Outcomes ......................................................................................................................................................................... 19 Required Readings .......................................................................................................................................................................... 19 Discussions ...................................................................................................................................................................................... 19 Assignments ..................................................................................................................................................................................... 20

WEEK FIVE .......................................................................................................................................................................................... 21

COURSE CONTENT ................................................................................................................................................................................ 21 Overview ......................................................................................................................................................................................... 21 Learning Outcomes ......................................................................................................................................................................... 21 Required Readings .......................................................................................................................................................................... 21 Discussions ...................................................................................................................................................................................... 21 Assignments ..................................................................................................................................................................................... 22

WEEK SIX ............................................................................................................................................................................................. 24

COURSE CONTENT ................................................................................................................................................................................ 24 Overview ......................................................................................................................................................................................... 24 Learning Outcomes ......................................................................................................................................................................... 24 Required Readings .......................................................................................................................................................................... 24 Discussions ...................................................................................................................................................................................... 24 Assignments ..................................................................................................................................................................................... 25

COURSE MAP ....................................................................................................................................................................................... 27

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INF690: Information Systems Strategy Online

Course at a Glance

Course Description This course emphasizes the use of information technology to develop distinct competitive advantage in relations with

competitors, customers, and suppliers, and with respect to products and services. Course participants examine strategies of

actual companies and identify other strategies that can be deployed to gain competitive advantage in diverse settings. In

addition, the course is cumulative in nature, integrating knowledge and information attained while completing the entire

MBA curriculum. The capstone project requires generation and presentation of an organizational information systems

strategic plan.

Course Design INF 690 Information Systems Strategy takes a look at the external environment and emphasizes use of information

technology to develop competitive advantage. Strategy concepts in information technology are heavily infused throughout

the curriculum and assessed through case study analysis. Opportunity for debate and discussion are offered in the form of

discussion questions focusing on the key objectives of the course (value proposition, competitive advantage in

information technology, and comprehensive strategic planning). Students will have the opportunity to assimilate their

cognitive knowledge and understanding of their cumulative knowledge in information systems and related subject matter

learned throughout their program curricula by developing an information systems strategic plan that incorporates major

concepts of the curricula as part of this capstone course.

Course Prerequisites There are no prerequisites for INF690.

Learning Outcomes Upon successful completion of this course, students will be able to:

1. Explore the use and value of mission definition in enhancing organizational competitive position through use of information systems.

2. Analyze the structure of strategic plans and the planning process.

3. Examine the role of external environment analysis in strategic planning.

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INF690: Information Systems Strategy Online

4. Analyze the importance of competitive advantage in the formulation of strategy.

5. Analyze implementation issues and develop tactics necessary to support successful strategic implementation.

6. Explain how to construct and present a comprehensive information systems strategic plan.

Learning Resources

Required Text

McKeen, J.D.& Smith, H.A. (2009). IT strategy in action. Upper Saddler River, NJ: Pearson/Prentice Hall. ISBN 978-

0-13-208019-4

Required Articles

Alexandar, S. (2000, June 12). Business metrics. Computerworld, 34(24), 64. ProQuest document ID: 55101639.

Burglemann, R. &Y. Doz. (2001, Spring). The power of strategic integration. MIT Sloan Management Review, 42(3),

28-38. ProQuest Document ID: 72189369.

Byrd, T.A. (2001, Apr-Jun). Information technology: Core competencies, and sustained competitive advantage.

Information Resources Management Journal, 17(2), 27-36. ProQuest Document ID: 126752881

Denning, S. (2005). Why the best and brightest approaches don’t solve the innovation dilemma. Strategy & Leadership,

33(1), 4-11. ProQuest Document ID: 796676891.

Dragoon, A. (2005, April 1). Journey to the IT Promised Land. CIO, 18(2), 4. ProQuest Document ID: 849895331.

Leon, M. (2005, April 4). Hard-won lessons from the compliance front.” InfoWorld, 27(14), 42-47. ProQuest Document

ID: 822643021.

5

INF690: Information Systems Strategy Online Recommended Texts

O’Brien, J.A. & Marakas, G.M. (2009). Management Information Systems (9th ed.). New York, NY: McGraw-Hill/Irwin.

ISBN: 978-0-07-337676-9 (from INF 620)

Whitten, J. & Bentley, L. (2007). Systems Analysis and Design Methods (7th ed.). New York, NY: McGraw-Hill/Irwin.

ISBN: 978-07-30523-5 (from INF 630)

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INF690: Information Systems Strategy Online

Components of Course Evaluation Multiple measures of evaluation are used in the course, allowing students opportunities to demonstrate their learning in

more than one way, and giving consideration to individual learning styles. Course components that will be evaluated

include:

Discussions Each week students will participate in online discussions with classmates, which are related to the week’s readings. These

discussions replace the interactive dialogue that occurs in the traditional classroom setting. Each week, students’ initial

discussion posts are due by 11:59 p.m. (of the time zone in which each student resides) on Day 3 (Thursday). Students

will have until 11:59 p.m. on Day 7 (the following Monday) to make the required minimum number of response posts to

classmates. Discussions represent 27% of the overall course grade.

Assignments

Written Assignments

There are several written assignments during this course. These assignments must reflect college-level writing and critical

thinking. Assignments represent 15% of the overall course grade.

Program Comprehensive Exam All students will complete a comprehensive examination in this course. This exam will be taken during Week Five. The

exam will take approximately one to two hours to complete and students should set aside time as appropriate to complete

the exam. The Program Comprehensive Exam will contribute 20% to the course grade.

Final Project Submit the integrated final copy of your Information Strategic Plan. If the instructor has made suggestions/corrections in

the previous sections (Proposal in Week Three, Part I in Week Four, Part II in Week Five, Part III in Week Six), the

student is to make those corrections. Use APA style and double space. Be sure that the page numbers are numbered

appropriately for a complete plan and include a table of contents for each major heading and side heading with page

7

INF690: Information Systems Strategy Online numbers. The title page is the first page of the final document. The Final Project will contribute 20% to the course

grade.

Focus of the Final Paper

The purpose of the Information Technology Plan is to communicate the analyst’s findings of a detailed analysis of the

current system. It is also intended to communicate the proposed approach to be used in continuing the project into the next

phase. The student can select an existing company and identify improvements to a system or the student can use their own

company.

Writing the Final Paper

The Final Paper:

• Must be ten to fifteen double-spaced pages in length and formatted according to APA style as outlined in the

approved APA style guide.

• Must include a title page that includes:

• Student’s name

• Course name and number

• Title of paper

• Instructor’s name

• Date submitted

• Must include an introductory paragraph with a succinct thesis statement.

• Must address the topic of the paper with critical thought.

• Must conclude with a restatement of the thesis and a conclusion paragraph.

• Must use at least five professional resources, including a minimum of two from ProQuest.

• Must use APA style as outlined in the approved APA style guide to document all sources.

• Must include, on the final page, a Reference Page that is completed according to APA style as outlined in the

approved APA style guide.

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INF690: Information Systems Strategy Online

Course Grading

Grading Percent Breakdown

Discussion Forums 27% Written Assignments 33% Program Comprehensive Exam 20% Final Research Paper 20% Total: 100 %

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INF690: Information Systems Strategy Online

Week One

Course Content To be completed during the first week of class

Overview

Assignment Due Date Format Grading Percent Post Your Introduction Day 1

Discussion 1

Idea to Opportunity Conversion Day 3 (1st post)

Discussion 2

Good Metrics Programs Day 3 (1st post)

Discussion 3

IT Planning at ModMeters Day 7 Assignment

5

Learning Outcomes

This week students will:

1. Understand the three components of the IT value proposition.

2. Examine critical success factors to developing IT strategy for business value.

3. Summarize an overview of business metrics, key business metrics for IT and apply them.

Required Readings

1. Read the following chapters from IT Strategy in Action:

a. Chapter 1: Developing and Delivering on the IT Value Proposition

b. Chapter 2 Developing IT Strategy for Business Value

c. Chapter 3 Linking IT to Business Metrics

d. Chapter 4: Managing Perceptions of IT

2. Also read the mini cases for Section 1: Delivering Value with IT in IT Strategy in Action.

3. Read the following articles from the Ashford Online Library:

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INF690: Information Systems Strategy Online

e. Alexandar, S. (2000, June 12). Business metrics. Computerworld, 34(24), 64. ProQuest document

ID: 55101639.

f. Burglemann, R. &Y. Doz. (2001, Spring). The power of strategic integration. MIT Sloan

Management Review, 42(3), 28-38. ProQuest Document ID: 72189369.

g. Byrd, T.A. (2001, Apr-Jun). Information technology: Core competencies, and sustained competitive

advantage. Information Resources Management Journal, 17(2), 27-36. ProQuest Document ID:

126752881

Discussions

Participate in the following discussions:

1. 1st Posting Due by Day 1. Post Your Introduction. Post your introduction on the discussion forum titled,

“Introductions” found in Week One. Respond to at least three of your classmates’ postings.

2. 1st Posting Due by Day 3. Idea to Opportunity Conversion. Conversion from an idea to an opportunity can be

difficult for many organizations. What are the significant barriers to conversion that can prevent an organization

for converting a good idea into value or to deliver value to an organization? Give specific Information

Technology examples to illustrate your answer. Respond to at least two of your classmates’ postings.

3. 1st Posting Due by Day 3. Good Metrics Programs. Give a specific example of how a company illustrates at

least three key principles of a good metrics program for IT. You can use the same company for each principle or a

different company for each principle. Why are metrics important for evaluation of IT programs? Respond to at

least two of your classmates' postings.

Assignments

1. Due by Day 7. IT Planning at ModMeters (Mini Case, p. 55-57). Review the IT Planning at ModMeters mini

case in your course text.

In a two to three page APA paper (excluding title and reference pages), develop an IT planning process for

ModMeters which will accomplish the demands outlined in the mini case.

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INF690: Information Systems Strategy Online

In addition to the requirements above, your paper:

• Must be double-spaced and 12 point font. • Must be formatted according to APA style. • Must reference two scholarly resources in addition to the textbook. • Must include a reference page written in APA format.

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INF690: Information Systems Strategy Online

Week Two

Course Content To be completed during the second week of class

Overview

Assignment Due Date Format Grading Percent Technology Road Map Day 3

(1st post) Discussion 3

Effective Processes and Practices Day 3 (1st post)

Discussion 3

Building Shared Services at RR Communications

Day 7

Assignment 5

Learning Outcomes

This week students will:

1. Examine effective IT processes and practices.

2. Create a decentralized IT function strategy.

3. Explain the purpose of a technology road map (IT strategic plan).

Required Readings

1. Read the following chapters from IT Strategy in Action:

a. Chapter 5: The New World of Corporate Governance Reforms

b. Chapter 6: Creating and Evolving a Technology Roadmap

c. Chapter 8: Information Management: The Nexus of Business and IT

d. Chapter 7: The IT Budgeting Process

2. Also read the mini cases for Section 2: Building Shared Services at RR Communications in IT Strategy in Action.

3. Read the following articles from the Ashford Online Library:

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INF690: Information Systems Strategy Online

e. Dragoon, A. (2005, April 1). Journey to the IT Promised Land. CIO, 18(2), 4. ProQuest Document

ID: 849895331.

f. Leon, M. (2005, April 4). Hard-won lessons from the compliance front.” InfoWorld, 27(14), 42-47.

ProQuest Document ID: 822643021.

Discussions

Participate in the following discussions:

1. 1st Posting Due by Day 3. Technology Road Map. What is the purpose of a technology road map? What are the

two main objectives when creating a road map for an organization? List three external benefits of the technology

road map. Give an example of a company that you think would be a good candidate for a technology road map

and why. Respond to at least two of your classmates’ postings.

2. 1st Posting Due by Day 3. Effective Processes and Practices. What is the most challenging issue often

encountered when implementing more effective processes and practices around information management? List

three behaviors that demonstrate how this issue is manifested. Put yourself in the role of the IT manager and

describe how you would resolve the issues identified. Respond to at least two of your classmates' postings.

Assignments

1. Due by Day 7. Building Shared Services at RR Communications (Mini Case, p. 127-130). Review the

Building Shared Services at RR Communications mini case. In a two to three page APA paper (excluding title

and reference pages), address the following:

• Describe the advantages of a single customer service center for RR Communications.

• Devise an implementation strategy that would guarantee the support of the divisional presidents for the

shared customer service center.

• Explain whether or not it is possible to achieve an enterprise vision with a decentralized IT function.

• Describe the various business and IT problems that can be caused by lack of common information and an

enterprise IM strategy.

• Discuss the governance mechanisms that need to be put in place to ensure common customer data and a

shared customer service center. What metrics might be useful? 14

INF690: Information Systems Strategy Online

In addition to the requirements above, your paper:

• Must be double-spaced and 12 point font.

• Must be formatted according to APA style.

• Must reference two scholarly resources in addition to the textbook.

• Must include a reference page written in APA format.

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INF690: Information Systems Strategy Online

Week Three

Course Content To be completed during the third week of class

Overview

Assignment Due Date Format Grading Percent IT Strategies for Customer Experience Day 3

(1st post) Discussion 3

Digital Dashboards Day 3 (1st post)

Discussion 3

Managing Technology at Genex Fuels Day 7

Assignment 5

Final Project Paper Proposal Day 7

Assignment 3

Learning Outcomes

This week students will:

1. Identify and apply strategies for improved IT customer experience.

2. Assess how to deliver value through information and effective information delivery.

3. Summarize the concept of the dashboard, its design and development, the benefits of the dashboard, and strategies

for success of the dashboard.

Required Readings

1. Read the following chapters from IT Strategy in Action:

a. Chapter 10: Strategic Experimentation with IT

b. Chapter 11: Enhancing the Customer Experience with IT

c. Chapter 12: Information Delivery: IT’s Evolving Role

d. Chapter 13: Digital Dashboards

2. Read the following articles from the Ashford Online Library:

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INF690: Information Systems Strategy Online

a. Denning, S. (2005). Why the best and brightest approaches don’t solve the innovation dilemma.

Strategy & Leadership, 33(1), 4-11. ProQuest Document ID: 796676891.

Discussions

Participate in the following discussions:

1. 1st Posting Due by Day 3. IT Strategies for Customer Experience. List and describe three IT strategies that

organizations can employ for enhancing the customer experience. Give an example of an organization and

articulate how they implemented one of the three strategies you listed. Respond at least two of your classmate’s

postings.

2. 1st Posting Due by Day 3. Digital Dashboards. List and describe three strategies for successful deployment of

digital dashboards. Give an example of an organization that uses a digital dashboard. Also briefly explain its

function as well as how it delivers value (for the organization and consumer). Respond at least two of your

classmate’s postings.

Assignments

1. Due by Day 7. Managing Technology at Genex Fuels (Mini Case, p. 204-205). Review the Managing

Technology at Genex Fuels mini case. In a two to three page APA paper (excluding title and reference pages),

address the following:

• Discuss the evidence the CEO is using to suggest that Genex is not using technology competitively.

• Explain whether or not Devlin needed to hire Sandy, a “high-priced technology consultant,” to tell him

that technology at Genex was a mess. Justify your reasoning.

• Devise a strategy to successfully implement enterprise-wide systems (such as SAP) at Genex.

In addition to the requirements above, your paper:

• Must be double-spaced and 12 point font.

• Must be formatted according to APA style.

• Must reference two scholarly resources in addition to the textbook.

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INF690: Information Systems Strategy Online

• Must include a reference page written in APA format.

1. Due by Day 7. Final Project Paper Proposal. The purpose of the final project is to communicate the analyst’s

findings upon completion of a detailed analysis of the current system. It also is intended to communicate the

proposed approach to be used in continuing the project into the next phase. You may select an existing company

and identify improvements to a system or you can use your own company. The company must be approved by the

instructor.

The proposal will actually consist of the purpose, history, and scope located in the final project template (be sure

you can see the blue hidden text in the template which has additional instructions to guide you).

• Purpose: Include the name of the system and the purpose of your evaluation.

• History: 1-3 paragraph description of the history of the company and the events that led you to choose

that company.

• Scope: 1-2 paragraph description of the scope of the system that you will study in detail.

Use the Final Project Template. Then “copy and paste” just these three sections into a Word document. Include

the title page, “Proposal,” and reference page. Keep an inclusive report at all times with every section since the

entire report with all sections will be submitted at the end of the course. Please double space the document and list

helpful Web links about the company that may assist the instructor in approving the project.

In addition to the requirements above, your proposal:

• Must be double-spaced and 12 point font.

• Must be formatted according to APA style.

• Must reference two scholarly resources in addition to the textbook.

• Must include a reference page written in APA format.

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INF690: Information Systems Strategy Online

Week Four

Course Content To be completed during the fourth week of class

Overview

Assignment Due Date Format Grading Percent Off-Shore Sourcing Day 3

(1st post) Discussion 3

Part I of Final Project Day 7

Assignment 6

Learning Outcomes

This week students will:

1. Explain why IT capabilities are a focus to competitive advantage and devise a framework for developing key IT

capabilities.

2. Summarize the evolution of sourcing and emerging sourcing models as well as the changing role of IT.

Required Readings

1. Read the following chapters from IT Strategy in Action:

a. Chapter 15: Developing IT Capabilities

b. Chapter 16: IT Sourcing

c. Chapter 17: Delivery of IT Functions: A Decision Framework

Discussions

Participate in the following discussions:

1. 1st Posting Due by Day 3. Off-Shore Sourcing. What is the driving force behind off-shore sourcing? What are

some of the unique advances in technology that make off shore sourcing feasible. Include a brief summary of an

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INF690: Information Systems Strategy Online

article that addresses IT sourcing and either its reference information or the Web URL so that your classmates can

read the article if they wish. Respond to at least two of your classmates’ postings.

Assignments

1. Due by Day 7. Part I of Final Project. Complete the following sections of the Information Strategic Plan

Template:

• Procedures and methods used during this investigation (all components)

• Overview of Current Systems Operations (all parts).

In addition to the requirements above, your paper:

• Must be double-spaced and 12 point font.

• Must be formatted according to APA style.

• Must reference two scholarly resources in addition to the textbook.

• Must include a reference page written in APA format.

Keep the working copy of your report intact with all components since the report will be submitted in its entirety during

Week Six. This week, you will submit:

• Title Page

• Purpose

• History

• Scope

• Procedures and methods used during this investigation

• Overview of Current Systems Operations

• Reference Page

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INF690: Information Systems Strategy Online

Week Five

Course Content To be completed during the fifth week of class

Overview

Assignment Due Date Format Grading Percent Cirque Du Soleil & Disney Day 3

(1st post) Discussion 3

Program Comprehensive Exam Day 3 (1st post)

Discussion 20

Part II of Final Project Day 7

Assignment 5

Learning Outcomes

This week students will:

1. Examine the relationship between effective leadership and IT strategic planning.

2. Analyze IT systems for strategic alignment with organizational objectives.

Required Readings

1. Read the following chapters from IT Strategy in Action:

a. Chapter 18: Building Better IT Leaders from the Bottom Up

b. Chapter 19: Developing It Professionalism

2. View the Cirque Du Soleil & Disney video located in the Discussion 1 Forum.

Discussions

Participate in the following discussions:

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INF690: Information Systems Strategy Online

1. 1st Posting Due by Day 3. Cirque Du Soleil & Disney. Review the video clip Cirque Du Soleil & Disney. Give

one example from the video of how information systems have enhanced the competitive position. Also explain

how IT leadership can further enhance either of these two companies. Respond to at least two of your classmates’

postings.

Assignments

1. Due by Day 7. Program Comprehensive Exam. Complete the comprehensive exam, which will take

approximately two hours and will be graded based on your score. The full instructions for the exam are posted in

the classroom.

2. Due by Day 7. Part II of Final Project. Complete the following section of the Information Strategic Plan

Template:

• Analysis of the Current System (all components from performance through miscellaneous analysis).

In addition to the requirements above, your paper:

• Must be double-spaced and 12 point font.

• Must be formatted according to APA style.

• Must reference two scholarly resources in addition to the textbook.

• Must include a reference page written in APA format.

Keep the working copy of your report intact with all components since the report will be submitted in its entirety

during Week Six. This week, you will submit:

• Title Page

• Purpose

• History

• Scope

• Procedures and methods used during this investigation

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INF690: Information Systems Strategy Online

• Overview of Current Systems Operations

• Analysis of the Current System

• Reference Page

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INF690: Information Systems Strategy Online

Week Six

Course Content To be completed during the sixth week of class

Overview

Assignment Due Date Format Grading Percent Business Value Day 3

(1st post) Discussion 3

Part III of Final Project Day 3

Assignment 4

Final Project Day 7

Assignment 20

Learning Outcomes

This week students will:

1. Examine the relation between business value and IT success.

2. Understand how to manage electronic communications and apply that understanding to issues and strategies.

Required Readings

1. Read the following chapters from IT Strategy in Action:

a. Chapter 9: Managing IT in 2010

b. Chapter 14: Managing Electronic Communications

Discussions

Participate in the following discussions:

1. 1st Posting Due by Day 3. Business Value. What is business value? How is business value and IT success inter-

related? Briefly summarize an article of an organization that has accomplished this. Provide the reference or the

Web URL in your post so that other learners may be able to secure the entire article if they choose. Respond to at

least two of your classmates’ postings.

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INF690: Information Systems Strategy Online Assignments

3. Due by Day 3. Part III of Final Project. Complete the following sections of the Information Strategic Plan

Template:

• Recommendations (all components)

• Conclusion.

In addition to the requirements above, your paper:

• Must be double-spaced and 12 point font.

• Must be formatted according to APA style.

• Must reference two scholarly resources in addition to the textbook.

• Must include a reference page written in APA format.

Keep the working copy of your report intact with all components since the report will be submitted in its entirety

during Week Six. For this assignment, you will submit:

• Title Page

• Purpose

• History

• Scope

• Procedures and methods used during this investigation

• Overview of Current Systems Operations

• Analysis of the Current System

• Recommendations

• Conclusion

• Reference Page

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INF690: Information Systems Strategy Online

1. Due by Day 7. Final Project. The complete instructions for the Information Strategic Plan can be found in Week

Six of your online course or in the “Components of Course Evaluation” section of this guide.

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INF690: Information Systems Strategy Online

Course Map The course map illustrates the careful design of the course through which each learning objective is supported by one or

more specific learning activities in order to create integrity and pedagogical depth in the learning experience.

Learning Outcome Week Assignment

1. Explore the use and value of mission

definition in enhancing organizational

competitive position.

1

1

2

2

3

3

4

5

6

6

 Idea to Opportunity Conversion

 IT Planning at ModMeters

 Technology Road Map

 Building Shared Services at RR

Communications  IT Strategies for Customer Experience  Managing Technology at Genex Fuels  Part I of Final Project  Part II of Final Project

 Business Value  Final Project

2. Analyze the structure of strategic plans and

the planning process.

1

2

2

3

4

5

6

 IT Planning at ModMeters

 Technology Road Map

 Building Shared Services at RR

Communications  Managing Technology at Genex Fuels  Part I of Final Project  Part II of Final Project

 Final Project

3. Examine the role of external environment

analysis in strategic planning.

1

2

2

3

3

 IT Planning at ModMeters

 Effective Processes and Practices

 Building Shared Services at RR

Communications  IT Strategies for Customer Experience  Managing Technology at Genex Fuels

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INF690: Information Systems Strategy Online

4

4

5

6

 Off-Shore Sourcing  Part I of Final Project  Part II of Final Project

 Final Project

4. Analyze the importance of competitive

advantage in the formulation of strategy.

1

2

3

3

4

5

6

6

 Idea to Opportunity Conversion

 Building Shared Services at RR

Communications  Digital Dashboards  Managing Technology at Genex Fuels  Part I of Final Project  Part II of Final Project

 Business Value  Final Project

5. Analyze implementation issues and develop

tactics necessary to support successful

strategic implementation.

1

1

2

2

3

3

4

5

6

 Good Metrics Programs

 IT Planning at ModMeters

 Effective Processes and Practices

 Building Shared Services at RR

Communications

 Digital Dashboards

 Managing Technology at Genex Fuels

 Part I of Final Project

 Part II of Final Project

 Final Project

6. Explain how to construct and present a

comprehensive information strategic plan.

1

2

2

3

3

4

5

6

 Idea to Opportunity Conversion

 Technology Road Map

 Building Shared Services at RR

Communications

 Managing Technology at Genex Fuels

 Final Project Paper Proposal

 Part I of Final Project

 Part II of Final Project

 Final Project

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INF690: Information Systems Strategy Online

29