Promotional Strategy Presentation Assessment
dimles
promotional_strategy_presentation.pptxPromotional Strategy Presentation
Joy Miller, Zaidith Morrison, RaeAnn Rathbun, Alysse Rodriguez, and Melissa Stanley
MKT/421
April 18, 2016
Anissa Upshaw
Learning Team B presents our promotional strategy presentation.
1
Introduction
2
Summary
Promotional strategy for our new product.
Elements:
Advertising
Digital marketing, including social media
Event marketing
Initial budget for our plan.
Pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
Evaluation and control methods that will be used to measure the success of our plan.
During our presentation, we will be covering our promotional strategy for our new product. We will be including three elements, advertising, digital marketing, including social media, and event marketing. Also, we have our initial budget for our plan laid out. A pie chart showing the dollars and percentages budgeted for each included marketing activity for the first year. Lastly, we will include evaluation and control methods that will be used to measure the success of our plan.
3
Promotional Strategy
Promotional Strategy Cont.
Elements
Just Examples
Advertising
Digital Marketing
Sales Promotion
6
Advertising
Digital Marketing
Sales Promotion
Budget
Marketing Activity 1
Marketing Activity 2
Marketing Activity 3
Evaluation & Control Method
Conclusion
Reference
References used throughout the presentation.
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