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PowerPoint Presentation

As a graduate adult learner, the creation of a PowerPoint (PPT) presentation that communicates is what your instructor expects to see. Poorly created PPTs result in the audience not being stimulated and such PPTs oftentimes do a poor job of communicating.

As you prepare your PowerPoints for ANY Keller assignment, please keep in mind some of the following “Do’s and Don’t’s” of good PowerPoint presentations...

· DON’T create “busy” slides. If all your information is on the PPT slide and you are reading it to the audience, your PPT will be evaluated as “poor”. The PPT complements the speaker. YOU are the presentation – not the PPT slide.

· DON’T create ‘widows’. When you have bullets and you have one word that wraps around.

[ In the bullet above, the word around is a widow. It stands alone. You can avoid

these by reducing your font size one or two points, expanding your margins,

changing the font, or rewriting your bullet so that one word does not stand by itself.]

· DON’T use more than two lines for a bullet. Keep bullets short. TALK to the bullet.

· DON’T use black fonts on white background. Boring. Black indicates “death”. COLOR stimulates the mind.

· DON’T use pastel colors for either the font or the background. You want CONTRAST!

· DON’T use one font and one font size, e.g., everything in 12 Point Times New Roman.

· DON’T use all sorts of “golly gee whiz” graphic effects, sounds, etc. One comes across as being ‘junior’ when the presentation relies on too many sound/graphic effects.

· DO use two colors – one for the HEADLINES and one for the body copy (bullets).

· DO use two fonts – a serif font (e.g., Garamond, Cambria) and a sans serif font (e.g. Arial, Verdana, Tahoma, Calibri). This provides contrast – one for headline; the other for body. It makes no difference which font you use for the Headline.

· DO use two font sizes – no more than two sizes, however.

· DO minimize bullets on one PPT slide. Usually six per slide is the maximum.

· DO ensure good COLOR contrast between fonts and the background color.

Week 8 Rubric: Final PowerPoint Presentation

PowerPoint	Points	%	Description
Clarity	25	16.6	Presentation is well organized in a logical sequence of ideas and provides a plan that could be successfully implemented
Compelling	25	16.7	Slides have been developed that inform and engage the audience
Editing	25	16.7	Slides were carefully revised, edited, and proofed
Content	75	50	Relevant and high-quality data and ideas presented as a result of careful analysis and creative interpretation, manifesting in a practical implementation plan and given in an effective presentation
Total	150	100	A quality presentation will meet or exceed all of the above requirements.

 Your PowerPoint presentation will be based on your final report and should include 10–15 slides. A professional PowerPoint presentation in marketing should be based on good quality content, your slides should be clear and compelling. It is important to engage your audience and convey all of the important points that you have developed in your written report. Please include the artwork that you have developed, this is what your audience will want to see.

Your IMC PowerPoint Presentation, including notes underneath each PPT slide, is due on Saturday (not Sunday) of Week EIGHT. This will be 10-15 PowerPoint Slides. You will not actually GIVE a presentation to your instructor that is based on your IMC Plan; rather, you will prepare the presentation as if you were going to actually present your IMC Plan. Pretend that you were preparing a PowerPoint presentation for a colleague to give in your place – including slides and narrative NOTES on which they might draw content to “talk to” your PPT slides. The NOTES are a key part of your evaluation – do not skimp here.

A professional PowerPoint presentation in marketing should be based on good quality content; your slides should be clear and compelling. It is important to engage your audience and convey all of the important points that you have developed in your written report. Please include the artwork that you have developed; this is what your audience will want to see.