SMM4

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You have been hired as a consultant at the company you have been researching (Apple Inc.). This report is an in-depth look at the strategy and corporate management based on your detailed research completed throughout the course. This paper is designed as a full report with recommendations that the executive team will use to enhance the existing strategic management. Provide answers to all of the Components 1 and 2 questions.

1. Corporate Strategy: Business Diversification

Summarize the company’s methods to diversify into related or unrelated businesses. Be sure to answer the following questions:

· Which diversification strategy is used—diversification into related or unrelated businesses, a mix of both or none, and/or divestiture and retrenchment?

· How has this helped or hurt the company?

· Offer a future proposal for business diversification and describe how it will help the company's strategic position.

2. Ethics, Social Responsibility, and Environmental Sustainability

Summarize the corporate ethics statement, statement about social responsibility, and sustainability statement. If none exist, report what you believe are these unwritten statements or code of conduct based on what the company says about itself. Be sure to answer the following questions:

· Does company practice conform to its ethics statement or code of conduct? Where does practice diverge from the statement?

· Does the company have a comprehensive, proactive social responsibility statement? Does company practice support this statement?

· Does the company follow environmentally sustainable business practices? Does this help or hurt the company? How?

· Offer suggestions for improvement in the above areas.

· APA format. Citation within the text and reference page

· 2.5-3pages, reference and cover page not included

· at least 2 academicals and reliable sources.