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MEDO211
new_microsoft_word_document.docxImagine your selected organisation is seeking business case for business initiatives/projects or community based activities or partnerships, which will enhance its immediate or longer term business performance and profitability, and enhance its corporate image as a socially responsible citizen. The selected organisation must be large enough to have a comprehensive public website and information base (including public access to annual and other reports), as well as being large enough to support a diverse range of activities. The focus of your business case and presentation is on justifying the merit and viability of your business case and making a sales pitch to internal funding authorities. You should assume your organisation has allocated a total ‘pool’ of $5m in seed funding for these projects and expects to fund several projects out of the $5m. You are in competition with the other teams for a share of this funding and the senior management will decide how many projects can be funded depending on the merit of the business case and the funding required. It is expected most business cases would require seed funding in the range of $250,000 to $1m. The seed funding is only available for up to three (3) years and projects requiring more than $1m need to be approved by your lecturer. The first business case update (2B1) will feed into Business Case Draft (2A), and subsequently second business case update(2B2) will feed into Business Case Final (2C), follow up by business pitch presentation (2D)when business case final will be either approved or disapproved fora full implementation. You will discuss the nature of the business casein seminar activities but it is important that your business case has the following characteristics:
1.It must be an example for which your team can reasonably research and develop a business case draft, and ultimately (see Assessment 2C a detailed project management plan to implement it. Thus, your business case needs to very clearly defined and quite specific. It needs to be large enough to require significant resources (people and physical resources) and yet not so large or technical to be beyond the capacity of your team to develop a detailed management plan to implement it. For example, any business case that involve design and manufacturing of new products should be considered carefully as to whether there is enough knowledge and expertise in the team to be able to research what is needed to work out the detailed planning and costing information needed to implement the design and manufacturing of a new product.
•Business expansion from one country to another
•Exporting or importing a new product or service from one country to another
•Modification to an existing service/product offered from one to another country
•Taking an existing service or product to a new market overseas
•Multi-stage development of a new product or service across more than one country
•Organising a business or CSR related event in another country
•International partnership or joint venture opportunity
3.It must be the business case which is in-line with the mission and objectives of your organization and will improve the short or long term bottom line of the business. It must also have an element of Corporate Social Responsibility (CSR). Thus,it must be expected to make a positive contribution to the chosen organisation’s profit and its image as a responsible corporate citizen by having at least an element of the venture that is in some way good for the community, employees and/or the environment.
1.Research the background of your selected organisation and the nature of its business and its mission and objectives and its current operations and its business and CSR activities.
2.Review the organisation’s website and, where available, the annual report and press reports to understand the nature and diversity of its business activities and to see how it already discharges its corporate social responsibilities.
3.Researching for the selected countries that include cultural norms, custom and perceptions, laws, international business reputation, potential risks, government initiatives, political environment, economic environment and free trade agreements.
4.Source and evaluate ideas for your initiative by reading literature on corporate social responsibility and by researching to find
examples of similar activities already being undertaken by your organisation, its competitors, or even by other organisations in different industries.
5. Conduct research using academic texts, databases, and relevant government, community, or business based websites into entrepreneurship, business development or corporate social responsibility.
This may provide further ideas and information.
Justify the feasibility of your business initiative from a practical point of view. Identify what are the logistical and operational issues that may impact on the success of your business case.
Our company is NIKE and the manufacture in Vietnam we will run the business in Philippine
The seed funding is (3) years
References
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Harvard referencing style must be used throughout the business caseto correctly
acknowledge all sources in the body of your report with a matching entry in the reference list.
Show all quotes and in-text citations correctly, especially if you are quoting from websites, which students often neglect.
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•The Reference list must be properly formatted in accordance with Harvard style guide and be in alphabetical order. It must include details of each reference used in the annotated bibliographies.
•Demonstrate use of each reference in the Reference list (including those selected for the annotated bibliographies) by providing appropriate citations (Harvard Style) throughout the body of the business case
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Do NOT use footnotes.
Lack of referencing, or lack of care/attention to detail in the formatting of references and in-text citations will be heavily penalised in the marking of the business case.
