MARKETING PLAN

2. Assignment 2: Individual Report. Length of report: 2,000 – 2,500 words.

This is the major piece of coursework for this module. It is designed to develop knowledge and practical ability in creating a marketing plan

A. REQUIREMENTS

You will be working, through the creation of a marketing plan for an organisation of your choice identified in Assignment 1. The marketing plan will be developed during the course of the lectures, each with element of the marketing plan constructed by applying the theory from the chapters in the text. You are required to bring their stages of the plan to each lecture where feedback is provided with the aim of reviewing progress and suggesting areas for improvement.

The Marketing Plan must be presented in Report Format using Harvard Referencing Style and include an Executive Summary along with a Table of Contents. See pages 240 through to 244 of the textbook for an example of marketing plan format.

Do not write an international marketing plan.