Analyze the Case (Strategic Marketing)

1.Problem: The student will analyze the Case the Strategic Marketing

The student must use the case outline described in this course for the purpose of this analysis

as follows:

A .Summary of the Decision Situation

B.List and explain all reasonable alternatives

C.List and explain the decision criteria to be used in evaluating the alternatives listed in (b). You

must explain why you believe certain decision criteria are valid for this case situation.

D.Analyze each alternative providing the pros and cons of the alternative using the models

described in the text or my lectures. You must include your decision criteria as a part of your

rationale.

E.Recommendations and Implementation Guidelines describes the alternative you have

chosen, complete rationale for your choice using specific marketing models, and a detailed

discussion of the priority for implementation. Make sure you discuss the implications raised by

the “Strategy Map”.

2.Answers must be in sentence format with no spelling errors. (Use the spell check feature of

your software). Note bullet point formats are unacceptable. Spelling and grammatical errors

will be deducted from the grade. International students are permitted to use the writing lab

resources available to them for format and grammar assistance only.

3.Use of the Textbook and Lecture notes is permitted.

4.The student is not allowed to reference material from the Internet.

5. Four P’s: product, place, promotion, and price then answer this question: “How does it impact the customer?”

All models used from the text must be sourced within the body of your case analysis by using

page number and name of the model as provided by the text. Example: “Exhibit 3.8

Approaches to Segmentation, page 88”

SOME NOTES:

IMPORTENT PAGES:

324/336

Net Gain Share

Profitability

Inc. Demand

Competition

Brand Image

Customer Retention

Analyze the pricing situation

1. Composition

2. Volume

3. Learning

4. Future

5. Competitive advantage

6. Competitive analysis

the chart in 336 is a point of view of the customer

it is a case study.

what is the measure that you’re using

he needs my critical thinking in the case

in the report he needs the meaning to me

explain your thought more

If you want to be a strategic marketing driven.