Business plan in a dental topic
Mr_trate
business_plan_sample.docx
Name
the golden smile dental clinic
Physical address
Kingdom Tower, 11th floor, Riyadh, Saudi Arabia
Postal address
P.O. Box 231100
Riyadh 11321, Saudi Arabia
Contact person
(ordered alphabetically)
Contact details
Tel. +966 (01) 000-0000
Fax. + 966 (01) 000-0000
Website: www.thegoldensmile.co
Table of Contents 1.EXECUTIVE SUMMARY 3 2. MARKET ANALYSIS 3 Location 3 Detailed location 4 3. DENTAL PRACTICE DESCRIPTION 5 4. DENTAL PRACTICE ORGANIZATION AND MANAGEMENT 5 5. DENTAL PRACTICE MARKETING & SALES STRATEGIES 6 6-DENTAL PRACTICE SERVICE AREAS, TREATMENT LINES AND PRODUCT LINES 7 7- DENTAL PRACTICE FUNDING REQUIREMENTS 8 Finance required 8 Revenue 8
1-Executive Summary:
Patients nowadays seek more than just regular dental treatment. They are more concerned about their appearances and have higher esthetic demands. The Golden Smile Clinics’ mission is to provide the high quality esthetic treatment that meets those demands. It aims to be a well-known leading practice in this field that attracts patients seeking minor to drastic improvements in their smiles.
The practice targets patients with high socioeconomic statuses and is located in the heart of the capital, which makes it accessible to such patients. The prices are relatively high, but match the demands of the needed treatment.
A variety of dental treatments are provided in the practice ranging from simple restorative, periodontal, endodontic, periodontic, to orthodontic treatment offered by an excellent well-trained staff.
The sophisticated interior of the practice, where the newest technologies are used, creates an exceptional experience in a stress-free atmosphere.
2-Market Analysis:
LOCATION
Our location is at Kingdom tower in Riyadh, Saudi Arabia. Riyadh is a growing city attracting people with different, nationalities, educational levels and socioeconomic status; by choosing Al-Olaya district as a location we are targeting people with high socioeconomic status.
detailed Location
Our location is at Kingdom tower in Riyadh, Saudi Arabia:
Kingdom Centre, P.O. Box 231000
Riyadh 11321, Kingdom of Saudi Arabia
. The direction is as follows:
· King Fahad Highway; continue for 4 kilometers (2.5 miles), until Kingdom Centre Tower is visible on the left
· Exit at Oruba Road and turn left at the traffic light
· Continue to the next light and turn right; Kingdom Centre Tower will be on the right
· At the corner by the Saks Fifth Avenue store, turn right again
Follow the signs to the Hotel entrance.
3- Dental Practice Description
Since the business mainly targets people with higher socioeconomic statuses, the location makes it accessible by that group as it is situated in the heart of Riyadh, where it is surrounded by business centers and a high-end shopping mall.
The highly qualified staff is passionate about providing cosmetic and specialist dental treatment of the best standards that is up to date; ensuring a certain level of quality is met. The practice is always maintained to a high level of cleanliness and order throughout while still providing the elegant soothing interior that is designed to the finest detail.
Giving the patients unique experiences, starting from walking in to the warm and welcoming receptionists until they receive the results they seek with satisfaction, all in a pleasant modern environment is the main aim of the Golden Smile Dental Clinics.
4-Dental practice organization and management:
Our dental practice organization structure is a functional organization structure.
It’s a partnership between seven main shareholders. Each shareholder owns 14.2% of the company. Furthermore, each shareholder will contribute a certain amount of cash, along with the possessed experience and their list of patients and public relationships as well as dedicating as much time needed, even their spare time if necessary, for the company’s benefit.
The first shareholder (Dr. sarah alfadda- endodontist) who is the CEO of the company is also the head of the Board of directors which includes:
1- Dr.Amal Alohali- prsothodontist
2- Dr. arwa alhakami- restorative dentist
3- Dr.alyaa aldohan- prosthodontist
4- Dr.razan ababutain -endodontist
5- Dr. noura almadhi - periodontists
· Manager:
Dr.adeem alofi orthodontist
· Dentists including:
General practitioner, restorative dentist, periodontists, endodontists, prosthodontists, and orthodontists.
The patients are first seen by the general practitioner and then referred according to their needs to different specialties.
5-Dental Practice Marketing & Sales Strategies:
Grand opening:
Surrounding businesspeople were invited.
Press release and media coverage
In order to reach our target group, brochures will be distributed to employees in the companies in the tower and nearby business centers. The clinics will also be advertised in the shopping center of the tower. Roll-ups, banners, digital advertisements were also used to introduce the Golden Smile Dental Clinics.
A website will be created that lists the practices’ vital information such as hours of operation, contact info and physical address. Include sharp, colorful photos to show off the facility and staff. It will feature information (articles, quizzes, videos, etc.) that patients will find interesting. In addition, the site will have patient forms, postoperative instructions, and way patients can email the Clinics.
Social media networks such as Twitter, Instgram, & Facebook will also be utilized to introduce the clinic to the market and will also help maintain communication with regular patients.
6-Dental practice service areas, treatment lines and product lines:
This practice offers different dental treatment including, orthodontic treatment, restorative treatment, prosthodontic treatment, endodontic treatment and periodontal treatment with a special focus on aesthetic dentistry.
The newest technology, which includes veneers, luminaires and laser bleaching, are obtained to ensure that the golden smile clinic stays in the top of that field.
Since our focus is esthetic dentistry a special package is introduced to the patients seeking Hollywood smile, which offers ceramic veneers that is done after detailed computerized smile analysis followed by a mockup and a professional photo-shoot to help the patients in viewing the final results. By obtaining this technique the clinic will ensure higher patients satisfaction.
7- Dental practice funding requirements:
|
Description |
Total Investment |
Entrepreneur Contribution |
|
Startup Costs |
sr 20,000,000 |
sr 3,000,000 each |
|
|
First year |
Second year |
Third year |
Fourth year |
Fifth year |
|
Revenue |
sr 2,000,000 |
sr 3,000,000 |
sr 4,000,000 |
sr 5,000,000 |
sr 6,000,000 |
|
Expenses & costs |
sr 2,200,000 |
sr 2,800,000 |
sr 3,400,000 |
sr 4,000,000 |
sr 4,500,00 |
|
Net profit |
sr -200,000 |
sr 200,000 |
sr 6,00,000 |
sr 1,000,000 |
sr 1,500,00 |
board of directors
manager
financial
marketing
human resources
facilitiy
equipments
dentisits
patients
prices
store
dental assistance
insurance
accounting
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