Strategic Plan Part 3

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Strategic Plan Part 3: Balanced Scorecard and Communication Plan

Please write this paper in your own words and do not copy from any websites or papers.

· Shareholder Value or Financial Perspective, includes strategic objectives in areas such as:

· Market share

· Revenues and costs

· Profitability

· Competitive position

· Customer Value Perspective, includes strategic objectives in areas such as:

· Customer retention or turnover

· Customer satisfaction

· Customer value

· Process or Internal Operations Perspective, includes strategic objectives in areas such as:

· Measure of process performance

· Productivity or productivity improvement

· Operations metrics

· Impact of change on the organization

· Learning and Growth (Employee) Perspective, includes strategic objectives in areas such as:

· Employee satisfaction

· Employee turnover or retention

· Level of organizational capability

· Nature of organizational culture or climate

· Technological innovation

Develop at least three (3) strategic objectives for each of the four (4) balanced scorecard areas identified (Financial, Customer, Process, Learning and Growth), for a total of 12 strategic objectives minimum. Your objectives should be selected, in part, based on an evaluation of a number of potential alternatives to the issues and/or opportunities identified in the SWOTT Analysis paper and table you completed in Week 3.

Base your solutions on a ranking of alternative solutions that includes the following:

· Identify potential risks and mitigation plans

· Analyze a stakeholder and include mitigation and contingency strategies.

· Incorporate ethical implications

Develop a metric and a quantified (numerical) target for each strategic objective using a balanced scorecard format:

· Example: a strategic objective in the shareholder or financial perspective is to increase market share. A metric to actually measure this strategic objective of market share increase is, "The percentage of increase in market share." The target is the specific number to be achieved in a particular time period. The target for the metric of "Increase market share" could be "Increase market share by 2% for each of the next 3 years" or "an increase of 2% per year for 3 years".

(Please see the Balanced Scorecard Template in this assignment's Student Materials. You may use this as a starting point if you wish.)

Outline a brief communication plan discussing how you will communicate the company's strategic objectives that includes the following:

· Define the purpose.

· Define the audience.

· Define the "owner" of the communication step (i.e., who will develop and deliver the communication).

· Identify the channel(s) of communication and why you selected that channel.

Be sure to submit the Balanced Scorecard chart itself (as either an Excel spreadsheet or a Word document with embedded table), along with the other content outlined above.

Format your paper according to APA guidelines, including at least two cited references in your paper. Write the paper in third person voice.

Strategic Plan Part 3: Balanced Scorecard and Communication Plan

Please write this paper in your own words and do not copy from any

websites or papers.

Shareholder Value or Financial Perspective

, includes strategic objectives in areas

such as:

Market share

Revenues and costs

Profitability

Competitive position

Customer Value Perspective

, includes strategic objectives in areas such as:

Customer retention or turnover

Customer satisfaction

Customer value

Process or Internal Operations Perspective

includes strategic objectives in areas

such as:

Measure of process performance

Productivity or productivity improvement

Operations metrics

Impact of change on the organization

Learning and Growth (Employee)

Perspective

, includes strategic objectives in

areas such as:

Employee satisfaction

Employee turnover or retention

Level of organizational capability

Nature of organizational culture or climate

Technological innovation

Develop

at least

three

(3) strategic objectives f

or each of the

four

(4) balanced scorecard

areas identified (Financial, Customer, Process, Learning and Growth),

for a total of 12

strategic objectives minimum

. Your objectives should be selected, in part, based on an

evaluation of a number of potential al

ternatives to the issues and/or opportunities identified in

the SWOTT Analysis paper and table you completed in Week 3.

Base

your solutions on a ranking of alternative solutions that includes the following:

Identify potential risks and mitigation plans

nalyze a stakeholder and include mitigation and contingency strategies.

Strategic Plan Part 3: Balanced Scorecard and Communication Plan

Please write this paper in your own words and do not copy from any

websites or papers.

 Shareholder Value or Financial Perspective, includes strategic objectives in areas

such as:

 Market share

 Revenues and costs

 Profitability

 Competitive position

 Customer Value Perspective, includes strategic objectives in areas such as:

 Customer retention or turnover

 Customer satisfaction

 Customer value

 Process or Internal Operations Perspective, includes strategic objectives in areas

such as:

 Measure of process performance

 Productivity or productivity improvement

 Operations metrics

 Impact of change on the organization

 Learning and Growth (Employee) Perspective, includes strategic objectives in

areas such as:

 Employee satisfaction

 Employee turnover or retention

 Level of organizational capability

 Nature of organizational culture or climate

 Technological innovation

Develop at least three (3) strategic objectives for each of the four (4) balanced scorecard

areas identified (Financial, Customer, Process, Learning and Growth), for a total of 12

strategic objectives minimum. Your objectives should be selected, in part, based on an

evaluation of a number of potential alternatives to the issues and/or opportunities identified in

the SWOTT Analysis paper and table you completed in Week 3.

Base your solutions on a ranking of alternative solutions that includes the following:

 Identify potential risks and mitigation plans

 Analyze a stakeholder and include mitigation and contingency strategies.