week 4 peer response

WEEK 4 PEER RESPONSE

· HMGT 335: Rules for discussion Comments on your peers: As Mentioned, unless stated otherwise - you need to make a contribution comment on two different peers.  Saying " I found your comments interesting", or that is was very nice! isn't what the purpose is.  Please feel free to support the thought with a reference, or disagree with or challenge the thinking.  This is a "Critical Thinking" exercise! I have often found information to counter a statement that many take for granted. Feel free to challenge your classmates or enhance them. Doesn’t have to be a full response. But if you comment positively or negatively with some data, that is all that is needed (With a reference). This is what will lead to -------learning!!!!

Avoid using "I think" and "I feel" without any data.....  That is just dinner table conversation! No title page needed. When addressing the person you are responding to DO NOT write their name, use “ you, you’re”. You goal is to pretend like you are responding as if your me. ie. You forgot to mention how frogs cross the road. DO NOT SAY “ sally forgot to mention how frogs cross the road.”

No lengthy response needed. If the discussion has two parts respond to them both just like how the discussion is setup. Ie. Part 1 and part 2. No title page and do not double

· Peacock - Part 2

Bianca posted Apr 9, 2016 5:16 PM

The segment of women that would be attracted to this location downtown would be women who particularly work downtown or in the district. They are middle to upper class, may be single or have children at home, owns health insurance, has a high school education at minimum, multicultural, generation X, Y, or millennial. Due to the busy on-the-go urban environment, the convenience and quality of the center would attract a particular group of patients who like to pay more for better quality. The center offers a variety of services so it will attract a variety of patients seeking different needs. Parking may be an issue, but most people who live and work in the city are accused to that. The women in this segment are open-minded, and value personal and professional growth. They are loyal to doctor or organization if they are comfortable and happy with care. 

Market Segmentation in healthcare industry offers health services or products to different patient by identifying their different needs and wants. On the other hand, product segmentation offers the same product or services with slight differences to other competitors.

 Part 2

The new women’s health center will be more accessible in terms of accepting all health insurance with a variety of services. The center focus on meeting the needs of the women by providing full services in one area such as preventative health services, nontraditional health services, to traditional ob/gyn services, health education library on women’s health issues, have regular short seminars on women’s health issues, have dermatology services, and massage services with a friendly and calming atmosphere to relax. For me, the new women's health center should target the young and single women or married women without children because they don't offer babysitting services and no parking for the patient, which can give discomfort to the other patients.

Reference:

Swerdlick, M. (2007). Prime Positioning. Marketing Health Services, 27(3), 12.

Respond to Bianca here:

· Market segmentation

Briana posted Apr 9, 2016 3:49 PM

According to Wikipedia Market Segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers and Product differentiation is the process of distinguishing a product or service from others. Both product differentiation and market segmentation produce markets that contain varied products. However, market segmentation aligns the varied products with the wants and needs of the buyers. Market segmentation reflects the evolution from a product-driven organization to a consumer-driven organization.

A good slogan for a all women's healthcare facility is  Changing the way women receive healthcare one woman at a time. Reference Improving Healthcare Marketing Through Market Segmentation and Targeting. (n.d.). Retrieved April 08, 2016, from http://www.warc.com/fulltext/ESOMAR/78785.htm

Respond to Briana here:

HMGT 372 General Rules for Discussions

· Comply with customary rules of online etiquette

· Do not repeat thoughts already posted by a classmate or your faculty member.   Repetitive comments may be deleted and not count toward your participation grade.

· Do not get off topic

· Relate your posts to the course content

· No word count maximum or minimum, brevity is appreciated

· Do not upload a document in a discussion thread

· If referring to a link, please embed it in your post, don’t expect your classmates or faculty to copy/paste the link to see it

· The response doesn’t have to be super lenthy. No title page and do not double space.

·

· Week 4--Billie Thorne

Billie Thorne posted Apr 7, 2016 9:03 PM

In order to promote a culture of compliance and responsibility it important for an organization to create a Compliance and Ethics Program.  An effective program can protect and organization by preventing or detecting improper conduct and ensuring everyone is adhering to the obligations set forth to them.  The pharmaceutical company Takeda has an amazing program to ensure the main goal of their organization is met.  Takeda is an organization that is based on integrity.  Their program was established to ensure that all employees are held responsible for their actions and to ensure they are conducting their business activities in compliance with all laws and regulations.  Their program consists of several parts, the first of which is the written policies and procedures.  These policies cover everything from the Code of Conduct to the different types of policies that are set forth to cover different laws and ethical standards.  Additionally, Takeda has established an Office of Ethics and Compliance to take the lead in the company’s compliance efforts.  This office is in charge of developing, implementing and continuously improving the program.  And lastly, Takeda has established a training and education program that is the backbone of their program.  With this training new employees receive an initial training and then other employees receive annual refresher training.  This training is a combination of instructor-led and computer-based training as well as specific training for the specific roles they play within the company.  These are just a few of the different ways Takeda ensures that their company continues to focus on integrity.

Culture of Compliance. (n.d.). Doshomachi, Osaka, Japan.

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· Week 4 - Discussion 1 - Grider

Mary Grider posted Apr 7, 2016 9:32 AM

A culture of compliance is necessary for successful and safe health care in any facility. This comes from motivating employees to care. A large part of this comes from positive reinforcement, education, excellent management and consistency. Without these aspects employees cannot understand the necessity for follow through. Also, without a compliance program that applies across the board to all employees so that they know what to expect and how to meet the needs of the organization, different people will produce different results. This is also where management is key - guidance and follow through and constructive criticism are all necessary components when creating a culture of compliance.

References:

Abouth the Health Care Compliance Association. (n.d.). Retrieved from Health Care Compliance Association: http://www.hcca-info.org/

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