week 3 discussions

Whether or not we pay or our insurance company pays, or another third person pays for our health care, we are still in charge of making the decision as to when, where, how and why to seek out health services.

Think of the last time you accessed a health service. First identify what need you had to lead you to seek a health service. Then, referring to the Week 3 Overview, Influences on Consumer Behavior, identify which variables affected your decision. 

Part 2.

TOPIC: The Health Belief Model

As early as 1952 the health care literature was attempting to find out why patients sought out health services. Read the article found in LEO Course Content and referred to in the Week 3 Overview.

Do you think this Health Belief Model is still applicable today? How can marketers use this model to influence consumer’s decision process for health services?

Here is a go-by for maximum points:

1. Read the discussion question.

2. Find some relevant information to answer or make your statement of fact.  Can be from your reading or outside source.  The more the better! I am looking for an answer with some definition. ex: if the discussion topic asks you to list something and you just list it, you will get some points.  If you list it and then describe it per your reference-More points. SO I would be looking for sentences that may start with: This is important to a healthcare marketing department because....... (your thoughts based on what you read)

3. Use APA-6 for in text citations and your reference at the end of your statement! (there are programs that will do this for you.  We are in college!)

4.  Critical Thinking: the "SO WHAT!" questions.  What does everything you wrote mean to a Healthcare Manager or consumer or payer (insurance)?

5. Comments on your peers: As Mentioned, unless stated otherwise - you need to make a contribution comment on two different peers.  Saying " I found your comments interesting", or that is was very nice! isn't what the purpose is.  Please feel free to support the thought with a reference, or disagree with or challenge the thinking.  This is a "Critical Thinking" exercise! I have often found information to counter a statement that many take for granted. Feel free to challenge your classmates or enhance them. Doesn’t have to be a full response. But if you comment positively or negatively with some data, that is all that is needed (With a reference). This is what will lead to -------learning!!!!

Avoid using "I think" and "I feel" without any data.....  That is just dinner table conversation!

No word length but get the point across and no title page!!!!! Be straight to the point, not super lengthy. Do not double space!!!!