MR

= 139360 million units Wrong

o Evaluate your primary target market (TM)

1. Clearly state your choice and provide justification (TM’s market potential). 


2. Discuss consumer behavior factors (e.g., purchase frequency, purchase sources). 


3. Be as focused, quantitative, and specific as possible. 


Marketing Mix (the order is required in this course) --- For each target market, clearly identify the differences between the marketing mixes.

Product - good, service, or both? Mention and underline marketing classification of product. If there is a service component, briefly describe.

o Describe your product and its features / benefits / value to primary TM customers (chart required).

o Competitive Info (& chart) - Identify and provide detailed information on your closest competitor. <Provide your source material (or copies).

· Name (one specific model) 


· Product (features and benefits) 


· Price (range and sources) – Use nextag.com or similar source one source 
and provide copy. 


· Distribution channels 


B.

3

Promotions being used (provide copies of examples) Price – Identify your pricing strategy and explain your rationale.
Place – Identify your distribution channel(s) and explain your rationale. Promotion (include a positioning statement in the format provided in class)

a. Advertising (% of promotion budget) 


b. Sales promotion (% of promotion budget) 


c. Public relations (% of promotion budget) 


d. Personal selling (% of promotion budget) 


V. Implementation, Evaluation, Control - Each section must be separate with its own heading; 7 points

A. Implementation – Provide a rudimentary, 12 month schedule of marketing activities and a 12 
month forecast with units and revenue. A budget is not required for this class. 


B. Evaluation – Measurables; two minimum (describe what you would measure and when) and limits 


C. Control – What will you do if you are over or under plan (beyond reasonable limits)? 


Reference List (a separate page; APA format & Dr. Gailey’s slides) Tables and graphs (if not built in your report)

Appendices (optional); your tables, charts, graphs, and analysis can be built into your report, but do not count toward the minimum page requirement.
Copies of your reference sources and examples of competitor’s promotional materials