Revise a Report
ris01
shopping_report.docxShopping Report One
DSMR-XXXX
XXXXX
2016/XX/XX
Madewell is a women’s clothing chain store locates on 1716 Walnut Street, Philadelphia. It is a limited-line store that focuses on women’s apparel, plus accessories, shoes and bags. I would describe the style of Madewell’s merchandise assortment as causal, edgy, a little bit tomboy and retro.---being specific, flannel shirt, pastel color knitwear with extended back piece, denim tops, and western wash skinny jeans for example. According to the answer to my inquiry from the shopkeeper and online research, the retailer is a moderate retailer and the store stresses high turnover of merchandise. Based on research and my observation, college students are the most common customers.
Boyfriend style chambray, stripe funky-cut shirt, denim jacket, leather boots, and ethnic style jewelries are five key elements of product that defines Madewell’s target market. Products are being promoted for Spring/Summer 2016 are moment silk sandstar dress, terrace lace-up shirt, santa fe denim romper, camellia tassel top in flora paisley and so on. These promoted products are displayed in the shop-window or placed on table for trends and style guide. New arrival apparels are hanging in the first room nearby the front door, jewelry bar is also in the first room and it locates right between the front door and checkout counter, small accessories like sunglasses or candles for instance are placed on a table nearby the checkout counter. Denim Bar, basic tees, hats and scarfs are placed in the second room. Leather products including shoes and bags are placed in the third room. Discount garments are all the way back in the last and fourth room.
The location of this Madewell department is the most popular shopping neighborhood in Philadelphia downtown area. According to the interview records of Somsack Sikhounmuong, one of Madewell’s designers, The target customers of Madewell is women who between age16-61 and prefers authenticity over trends. The overall image that the retailer attempting to convey is (…? Need help. I don’t know how to describe. Please try to tell from your experience that what it would be.).
(This paragraph is about the layout strategies---I listed all the answers and just helps me to organize them into sentences. What I am not sure about I mark with “?” and provide picture so you can help me to figure out. Then Please help me answer 5&6 question as below. Then the report is over.)
