Particpants Guide

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Golden Talents

How to Generate Great Income from Your Unique Talents

Presented by:

Ronald Weber

Ronaldwebertraining.com

E-mail: [email protected]

Golden Talents

Learn How to Make a Great Living doing the thing you love most.

“You…You…You…You have Talent!”

Write down 3-5 talents or skills that are unique to you. Keep an open mind here. You don’t need to be the best, just generally better than others.

____________________________ ________________________________

Examples: Multilingual, good photographer, fast runner, good at technical issues, cooking, etc.

Questions that may help you isolate your unique contributions:

1. What are the talents that you perform with the greatest of ease?

2. What are the talents and/or skills that when you perform, give you energy?

3. What are the talents and skills that people have said to you, “Oh…you do that so well.”?

How can you combine several of these talents into a position in a company, a service, a business, or a product? Take several of the talents above and create 3 different types of services that people need and would pay for.

Example:

· Cartoonist

· Speaking

· Marketing degree

Example: “With my desire to speak, I could teach other cartoonists or photographers how to make money.”

Identifying Opportunities for You

Socio-Cultural Issues ____________________________________________________________________________________________________________________________________________

Political/Legal Issues ____________________________________________________________________________________________________________________________________________

Economic Conditions ____________________________________________________________________________________________________________________________________________

Competition ____________________________________________________________________________________________________________________________________________

Technology ____________________________________________________________________________________________________________________________________________

International ____________________________________________________________________________________________________________________________________________

Please list two needs that are NOT being satisfied by others in the market place.

Example: “Due to people’s busier lifestyle, I have noticed a greater need for “Doggie –Day Care”, or “There is an increase in Hispanic population in my area and noticed a greater need for Hispanic style food.”

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Personal Objectives:

Consider specifically what do you want.

Accomplishments Material Things Financial Health

________________ _______________ _____________ ______________

Take the top goals in each category and write a paragraph of the reason WHY you must have this in your life.

1. Accomplishments

____________________________________________________________________________________________________________________________________________

2. Things

____________________________________________________________________________________________________________________________________________

3. Financial ____________________________________________________________________________________________________________________________________________

4. Health

__________________________________________________________________________________________________________________________________________

Target Market Strategies

Identifying your target market helps you isolate the specific needs, which allows you to adapt your talents to meet the needs of the targeted customers.

The target market can be narrowed by these major areas:

· Geography ________________________________________________________________________________________________________________________________________________________________________________________________

· Demographic Characteristics ________________________________________________________________________________________________________________________________________________________________________________________________

· Psychographic Characteristics ________________________________________________________________________________________________________________________________________________________________________________________________

· Behavioristics ________________________________________________________________________________________________________________________________________________________________________________________________

Exercise:

Write a paragraph of the ideal customer who will need your product or service.

Adapting your talents and skills

Write down what areas of your talents and skills need to be improved or changed to better meet the needs of your potential customers.

Product/Service Development: (Positioning Strategy)

Write down a description of your product or service and how it will differ from others.

How can you do this on a massive scale? How can you do this to reach a large amount of people? i.e. Internet access, major retailers, mass media, book, etc.

Pricing Strategies:

Pricing Objectives:

· Maximize Profits

· Market Survival

· Meet Competition

· Gain Market Share

· Prestige Pricing

Different Pricing Strategies:

Price your product/service for perceived value.

Sell the right product to the right people at the right time and at the right price.

· Every day low prices (Low Cost Leader)

· Loss Leader – price the product/service low to encourage additional purchases

· Meet the competition – compete on different points of difference

· Seasonal Discounts

· Bulk Discounts

· Cash Discounts

· Internet Discounts

Based on the target market’s needs, market position, positioning strategy, and the overall message, write down three different pricing strategies that will help you reach your goals. i.e. I will price my services below the competition to gain market share until my talents are more well known.

____________________________________________________________________________________________________________________________________________

Distribution Strategies:

The goal of distribution strategies is to create different channels to sell your product/services.

Write down three distribution strategies you can deliver your product or service to your target market. i.e. Retail locations, kiosks, wholesale clubs, agents, going direct, Internet, etc.

____________________________________________________________________________________________________________________________________________

Promotional Strategies:

5 Elements of the Promotional Mix

· Personal Selling

· Sales and Trade Promotions

· Advertising

· Public Relations / Publicity

· Direct Marketing

Personal Selling Process

The following are Twelve Steps that will dramatically improve your selling ability.

1. Prospecting 7. Develop a Solution in your Head

2. Qualifying 8. Presentation

3. Pre-approach 9. Trial Close

4. Approach 10. Handle Objectives

5. Ask questions and listen 11. Final Close

6. Listen for needs 12. Follow Up

Is Rapport important in selling? _________________

How to Build Instant Rapport?

Matching and Mirroring – People who are like each other tend to like each other, people who are dislike each other tend to dislike each other.

Your Selling Strategies:

Who are the potential customers that will most likely buy my product/service?

· What qualifications must the potential customer have to buy my product or service?

· What can I do before hand to learn more about my potential customer?

· Do I expect everyone to say “yes” without having any objections?

· What will I do to follow up on the sales?

Sales and Trade Promotions

Examples of Sales Promotions

· Contests

· Coupons

· Discounts

· Rebates

· Sweepstakes

· Premium Products – t-shirts, hats, pens

The idea of the Sales and Trade Promotions is that is works in conjunction with entire Marketing Mix.

Write down common sales promotions that are common in your industry. Or, write down a common sales promotion that seemed to work well.

Your Selling Strategy

Advertising

Advertising can be expensive but also very productive.

Advertising defined:

Advertising is a non-personal, paid communication, through the various mediums, sponsored by an identified organization.

Advertising Mediums:

Internet Advertising (Google ad searches, banner ads, Facebook, or blogging)

Television Advertising (Which channels or time of day is best to run the ad?)

Radio (Broadcast, Internet, Satellite)

Magazines

Newspapers

Your advertising strategies:

Advertising Mediums:

Target Audience

____________________________________________________________________________________________________________________________________________

What is your objective?

· Increase traffic flow?

· Increase number of phone calls

· Encourage Sales

· Build Awareness

· Differentiate your company from competition

Public Relations and Publicity

The purpose of Public Relations is to try to shed “good light” of the organization onto the community.

· Charity Events

· Volunteer to paint homes for the needy

· 5K Runs sponsored by your company

· Donations

· Free Stuff

Publicity- The goal of publicity is to get your organization known. And the best way to reach a massive amount of people is to get into the “News”. i.e. Television, Radio, Newspapers, and Magazines.

Your Strategies to get into the News

Ronald Weber “Golden Talents”