Research design for Business class

“Research Methods”

Aladdin Food Truck LLC Comment by Paul Anderson: Your writing is generally clear, although burdened with awkward constructions. Insert another citation or two to the Web, as required by the assignment. After you insert the additional citations, on the References tab in Word, you may update the Bibliography at the end of the paper. The Research Design and Data Analysis sections are the most important. Tell the reader how you conducted the Observation Study and what the results mean for the business. To incorporate the changes, on the Review tab, select “Accept All Changes,” switch to “No markup” view, and then make your additions and corrections.

University of Indianapolis

Rawan Aldosari

Problem Statement and Literature Search

Aladdin Food Truck LLC’s target group is students and staff of University of Indianapolis and around the University. Food trucks parked near the universities can be successful if the truck has an excellent location, because of the varied needs of students for fast food. Aladdin will be able to offer what students and staff need: delicious food, quick with good prices. Given the importance of the location in any successful business, Aladdin food truck will be parked near the main street of Hanna Ave. so it finds clients such as the passers-by and neighborhood residents. According to the study and research conducted by Aladdin team, we can calculate passers-by in three different locations during week days and weekends intervals 6:30 - 8:00am, 12:00 – 1:00pm, and 2:30 - 3:00pm. Comment by Paul Anderson: Use the citation from the Internet to verify that your assertion is based on research. Comment by Paul Anderson: You may use a colon to introduce a list. Comment by Paul Anderson: Use the verb to carry the main meaning of the sentence. You can eliminate wordy constructions and make the sentence readable.

Research Objectives

Location, Location! Our business's dilemma is the location. A study conducted by Aladdin’s team found that there are two very good locations. The first location is between the GYM and Student Center, because there is a small garden has some tables and chairs where the students and staff can sit and enjoy the weather. The second location is on Hanna Ave, where more students and staff walk around, as well as the neighborhood residents.

Importance / Benefits

Aladdin has developed a descriptive study of the opening date for 3 days around 6:30 - 8:00am, 12:00 – 1:00pm, and 2:30 - 3:00pm in both locations to make sure that we are able to find the best location to improve sales and increase profit. We wanted to find out which location would be the best. Based on this study, the owner will choose the best location.

Research Design

Data Analysis

Results: Deliverables

Aladdin LLC
TIME	MONDAY	TUESDAY	WEDNESDAY	THURSDAY	FRIDAY	SATURDAY	SUNDAY
6:30 AM	Hanna Ave.	Hanna Ave.	Hanna Ave.	Hanna Ave.	Hanna Ave.	Closed	Closed
12:00 PM	Hanna Ave.	Hanna Ave.	Hanna Ave.	Hanna Ave	Hanna Ave.	Campus Dr*	Closed
2:30 PM	Hanna Ave.*	Hanna Ave.	Hanna Ave.	Hanna Ave *	Hanna Ave.*	Campus Dr*	Closed

The final package that will be provided will be a detailed schedule of open hours and where the food will be parked during those open hours. The following chart is an example:

*If there is a game night, Food Truck will automatically be parked on State

Appendix:

Observational study research results:

Hanna Ave. Location
	Monday	Thursday	Saturday
6:30 - 8:00	60	73	10
12:00 - 1:00	75	80	25
2:30 - 3:00	72	95	35

Campus Dr* Location
	Monday	Thursday	Saturday
6:30 - 8:00	56	61	20
12:00 - 12:00	50	60	83
2:30 - 3:00	44	87	110

Works Cited Restaurant Engine. (2015). How Successful Food Trucks Choose the Best Locations. Retrieved from Restaurant Engine: http://restaurantengine.com/food-trucks-choose-best-locations/