Research design for Business class
Rawn.p
protfolio.docxVI. Marketing Plan
a. Meeting Customer Needs Our customers require fresh quality coffee and pasty on the go. Our system for establishing customer needs is based on the product offering of our competitors. We will maintain honesty and request input. We will allow customers to take monthly surveys in exchange for discounts on doughnuts and pastries. This will give insights into what customers desire and create customer loyalty
b. Quality vs. Quantity Americans on the go tend to compromise with respect to quality unless it has to do with their Starbucks coffee, gourmet bagel or pastry. Hot and fresh sells. Therefore quality is everything. Baking staff are trained regarding quality preparation, food service, storage and holding equipment with a view of producing a superiorly prepared fresh product consumers will come back for time and again.
c. How We Will Sell Word of mouth advertising via quality output has proved our strongest selling point. Advertising in local papers and glossy local magazines. Occasional community donations and product gifts to active community figures. We will take the product to the consumers and let them sample the product to help create brand awareness. We will establish high visibility by means of location along with drawing local public support via samples, mailed coupons and menu distribution.
