Industry Analysis
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industry_analysis_discussion.pptxIndustry Analysis
What is an Industry Analysis?
It is a report on all the important characteristics of an industry such as Market Size, Market Trends, Major Competitors, etc.
ASSIGMENT
YOUR ASSIGNMENT IS TO PREPARE AN INDUSTRY ANALYSIS FOR THE INDUSTRY YOU PLAN TO WORK IN WHEN YOU GRADUATE!
Oil & Gas?
Healthcare?
Real Estate?
OUTLINE
I. INDUSTRY NAME & NAICS CODE
II. INDUSTRY OVERVIEW (INCLUDING)
* A BRIEF HISTORY
* DISCUSSION OF FACTORS THAT AFFECT INDUSTRY GROWH
* DISCUSSION OF ANY RELEVANT GOVERNMENT REGULATIONS
* INDENTIFICATION OF THE TOP THREE COMPETITORS IN THE INDUSTRY
* PROVIDE SIZE OF THE INDUSTRY IN DOLLARS
* DISCUSS
1. TRENDS IN SALES OVER RECENT YEARS,
2. OPERATIONAL OR MANAGEMENT TRENDS WITHIN THE INDUSTRY,
3. WHAT TYPES OF MARKETING STRATEGIES ARE PREVALENT IN THE INDUSTRY,
4. WHETHER THE INDUSTRY IS SEASONAL OR SUBJECT TO OTHER ECONOMIC FLUCTUATIONS.
OUTLINE (cont.)
III. INDUSTRY DEVELOPMENTS AND RECENT NEWS
* NEW COMPETITION?
* INNOVATIONS THAT ARE CHANGING THE INDUSTRY?
* NEWS LAWS OR REGULATIONS THAT WILL AFFECT THE INDUSTRY?
IV. CONSUMER/CLIENT MARKET DATA
* WHO ARE THE MAJOR CONSUMERS/BUYERS ?
1. DEMOGRAPHICS – AGE, INCOME, SEX, ETC. OR IF Business to Business Sales
2. PSYCOGRAPHICS - LIFESTYLES, PREFERENCES, BUYING HABITS, ETC.
3. DESCRIBE CLIENT COMPANIES (Small business, Large Manufacturers, etc.)
V. COMPETITOR INFORMATION
* REVENUE AND MARKET SHARE OF EACH OF THE TOP THREE COMPETITORS
* DISCUSS WHETHER SALES OF EACH OF THESE COMPETITORS IS INCREASING OR DECREASING AND WHY.
POTENTIAL SOURCES OF INFORMATION
NAICS CODE
IBISWORLD.COM (see view all reports section)
NAICS.COM (see look-up tools)
INDUSTRY OVERVIEW, DEVELOPMENTS, MARKET DATA, COMPETITOR INFO.
IBISWORLD.COM
CENSUS.GOV INDUSTRY SNAPSHOTS
INDUSTRY SNAPSHOTS – SELECTUSA
SBDCNet.org (industry and marketing info.)
pwc.com (downloads and videos)
INFORMATION ON SPECIFIC COMPANIES OR COMPETITORS
ANNUALREPORTS.COM
Deloitte Industry Outlooks
